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Unlocking China: a marketer’s guide to WeChat, Douyin, Weibo and Red
China alone accounts for one-third of the global e-commerce market by payment value. The social and retail landscape is so different to the rest of the world that sometimes the simplest questions are needed to unlock this country's population of 1.4 billion. So how can western brands unlock the Chinese market?
Jimmy Robinson, CEO and Co-founder of Chinese marketing agency PingPong Digital talks through the digital landscape of China and its netizens including the four most popular apps: WeChat, Douyin, Weibo and Red. The last 10 years has seen huge change for the country's internet and…
The skinny
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