16. From Data to Intent: AI That Understands You, with Jonathan Lakin from IntentHQ

The Business of AI · Jun 17, 2025 · 39m

Tim Flagg speaks with Jonathan Lakin, CEO and Founder of IntentHQ, about unlocking the power of AI through deep understanding of human behaviour.

Jonathan shares his fascinating journey from studying typography to pioneering AI-driven behavioural insights that help organisations create hyper-personalised customer experiences. They explore how Intent HQ uses proprietary AI models, focusing not just on language but on actual user behaviour, to drive relevance, reduce spam, and increase customer engagement.

Key topics include:

* The evolution of AI from machine learning to agentic systems.

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