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54. The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media
Earned media has long been the holy grail of public relations.
For decades, getting your client's message in the New York Times or the Wall Street Journal has been the gold standard by which PR agencies are judged.
But as we march further into this age of new media, those public opinion gatekeepers in the traditional media are losing their dominance of the American attention span.
And as evidenced by this year's presidential campaign strategy, that means that PR tactics are shifting as well.
Donald Trump's interview on the Joe Rogan podcast is seen as a pivotal moment in the campaign that…
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