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176 | The Power of Influencer Marketing in Retail with Lindsay Schneider
In episode 176 of the Resilient Retail Game Plan, host Catherine Erdly, founder of the Resilient Retail Club, engages in an insightful discussion with Lindsay Schneider, founder of the self-tanning brand, Get Into the Limelight.
We discuss the trials and triumphs of building a brand, focusing on Lindsay's experience in product sourcing, the process of creating a quality self-tanner, and the marketing strategies that worked best for her. Lindsay emphasizes the importance of influencer marketing, discussing strategies for selecting influencers that have a genuine love for the product and…
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