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How a Steel Giant Pivoted to Green Hydrogen
In this episode of The Pivot Podcast, Lucas and Luna explore how SSAB, a Swedish steelmaker, is reinventing itself around fossil-free steel using green hydrogen. They break down the HYBRIT project, the role of hydrogen direct reduction, and why a legacy heavy-industry company chose to bet its future on a technology that barely existed a decade ago. With steel responsible for around 8 percent of global carbon emissions, the stakes are enormous, and SSAB's pivot could reshape an entire industry. The hosts discuss the economics, the risks, and what other companies can learn from a pivot…
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