Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Diluted Sneaker History
Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter?
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The skinny
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