Latest / Wedding Pros who are ready to grow - with Becca Pountney / The Marketing Theme Park - what's changed in 2025.

Transcript

The Marketing Theme Park - what's changed in 2025. · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  It's
• 0:00
  official.
• 0:01
  I
• 0:01
  believe
• 0:02
  the
• 0:02
  marketing
• 0:02
  funnel
• 0:03
  is
• 0:03
  dead.
• 0:04
  For
• 0:04
  over
• 0:04
  100
• 0:05
  years,
• 0:05
  we've
• 0:05
  been
• 0:05
  talking
• 0:05
  and
• 0:06
  teaching
• 0:06
  the
• 0:06
  marketing
• 0:07
  funnel
• 0:07
  concept.
• 0:08
  But
• 0:08
  in
• 0:09
  2025,
• 0:10
  marketing
• 0:10
  has
• 0:10
  been
• 0:11
  flipped
• 0:11
  on
• 0:11
  its
• 0:11
  head
• 0:11
  and
• 0:12
  I
• 0:12
  think
• 0:12
  it's
• 0:12
  time
• 0:12
  for
• 0:13
  us
• 0:13
  to
• 0:13
  realize
• 0:13
  the
• 0:14
  marketing
• 0:14
  landscape
• 0:15
  has
• 0:15
  changed.
• 0:16
  It's
• 0:16
  no
• 0:16
  longer
• 0:17
  the
• 0:17
  age
• 0:17
  of
• 0:17
  the
• 0:17
  funnel.
• 0:18
  Instead,
• 0:18
  I
• 0:19
  believe
• 0:19
  it's
• 0:19
  the
• 0:19
  age
• 0:20
  of
• 0:20
  the
• 0:20
  marketing
• 0:20
  theme
• 0:21
  park.
• 0:22
  I'm
• 0:22
  Becca
• 0:23
  Poutney,
• 0:23
  wedding
• 0:24
  business
• 0:24
  marketing
• 0:24
  expert,
• 0:25
  speaker
• 0:25
  and
• 0:25
  blogger,
• 0:26
  and
• 0:26
  you're
• 0:26
  listening
• 0:26
  to
• 0:27
  the
• 0:27
  Wedding
• 0:27
  Pros
• 0:27
  who
• 0:28
  Are
• 0:28
  Ready
• 0:28
  to
• 0:28
  Grow
• 0:28
  podcast.
• 0:30
  I'm
• 0:30
  here
• 0:30
  to
• 0:30
  share
• 0:30
  with
• 0:31
  you
• 0:31
  actionable
• 0:31
  tips,
• 0:32
  strategies
• 0:33
  and
• 0:33
  real
• 0:33
  life
• 0:33
  examples
• 0:34
  to
• 0:34
  help
• 0:34
  you
• 0:34
  take
• 0:35
  your
• 0:35
  wedding
• 0:35
  business
• 0:35
  to
• 0:36
  the
• 0:36
  next
• 0:36
  level.
• 0:37
  If
• 0:37
  you
• 0:37
  are
• 0:37
  an
• 0:38
  ambitious
• 0:38
  wedding
• 0:38
  business
• 0:39
  owner
• 0:39
  that
• 0:39
  wants
• 0:40
  to
• 0:40
  take
• 0:40
  your
• 0:40
  passion
• 0:40
  and
• 0:41
  use
• 0:41
  it
• 0:41
  to
• 0:41
  build
• 0:41
  a
• 0:42
  profitable,
• 0:42
  sustainable
• 0:43
  business
• 0:43
  doing
• 0:44
  what
• 0:44
  you
• 0:44
  love,
• 0:44
  then
• 0:44
  you're
• 0:45
  in
• 0:45
  the
• 0:45
  right
• 0:45
  place.
• 0:46
  Let's
• 0:46
  get
• 0:46
  going
• 0:47
  with
• 0:47
  today's
• 0:47
  episode.
• 0:48
  Have
• 2:00
  you
• 2:00
  ever
• 2:00
  heard
• 2:01
  someone
• 2:01
  talking
• 2:02
  about
• 2:02
  the
• 2:02
  marketing
• 2:03
  funnel?
• 2:03
  Chances
• 2:04
  are
• 2:04
  you
• 2:04
  probably
• 2:05
  have.
• 2:05
  You
• 2:05
  know,
• 2:06
  this
• 2:06
  was
• 2:06
  a
• 2:06
  concept
• 2:06
  that
• 2:07
  was
• 2:07
  developed
• 2:07
  back
• 2:07
  in
• 2:08
  1904
• 2:09
  by
• 2:09
  Frank
• 2:10
  Hutchinson
• 2:11
  Dukesmith.
• 2:12
  And
• 2:12
  ever
• 2:12
  since
• 2:13
  we've
• 2:13
  been
• 2:13
  talking
• 2:13
  about
• 2:13
  marketing
• 2:14
  as
• 2:14
  a
• 2:15
  funnel.
• 2:15
  The
• 2:15
  simple
• 2:16
  thing
• 2:16
  is,
• 2:16
  the
• 2:16
  more
• 2:17
  people
• 2:17
  that
• 2:17
  go
• 2:17
  into
• 2:17
  the
• 2:17
  top
• 2:17
  of
• 2:18
  the
• 2:18
  marketing
• 2:18
  funnel,
• 2:18
  the
• 2:19
  more
• 2:19
  people
• 2:19
  come
• 2:19
  out
• 2:20
  at
• 2:20
  the
• 2:20
  bottom.
• 2:21
  And
• 2:21
  since
• 2:21
  1904,
• 2:22
  this
• 2:22
  has
• 2:22
  been
• 2:22
  taught
• 2:23
  across
• 2:23
  the
• 2:23
  country
• 2:24
  in
• 2:24
  schools,
• 2:25
  in
• 2:25
  universities,
• 2:26
  in
• 2:27
  business
• 2:27
  and
• 2:28
  is
• 2:28
  a
• 2:28
  great
• 2:28
  concept,
• 2:29
  but
• 2:30
  let's
• 2:30
  be
• 2:30
  honest,
• 2:31
  the
• 2:31
  world
• 2:31
  does
• 2:31
  not
• 2:32
  look
• 2:32
  the
• 2:32
  same
• 2:32
  in
• 2:32
  2025
• 2:33
  as
• 2:33
  it
• 2:34
  did
• 2:34
  in
• 2:34
  1904.
• 2:36
  Now,
• 2:36
  the
• 2:36
  idea
• 2:36
  between
• 2:37
  Frank's
• 2:37
  marketing
• 2:38
  funnel
• 2:38
  was
• 2:38
  simple.
• 2:39
  At
• 2:39
  the
• 2:39
  top,
• 2:40
  it
• 2:40
  was
• 2:40
  all
• 2:40
  about
• 2:40
  awareness.
• 2:41
  Someone
• 2:41
  had
• 2:42
  aware
• 2:42
  of
• 2:42
  your
• 2:43
  product.
• 2:43
  Then
• 2:43
  the
• 2:44
  next
• 2:44
  part
• 2:44
  of
• 2:44
  the
• 2:44
  funnel
• 2:44
  was
• 2:45
  interest.
• 2:45
  Someone
• 2:45
  had
• 2:46
  to
• 2:46
  have
• 2:46
  an
• 2:46
  interest
• 2:46
  in
• 2:46
  what
• 2:47
  you
• 2:47
  did
• 2:47
  and
• 2:47
  you
• 2:47
  had
• 2:47
  to
• 2:47
  explain
• 2:48
  to
• 2:48
  them
• 2:48
  why
• 2:49
  they
• 2:49
  should
• 2:49
  be
• 2:49
  interested
• 2:50
  in
• 2:50
  your
• 2:50
  product
• 2:50
  or
• 2:51
  services.
• 2:51
  The
• 2:52
  next
• 2:52
  part
• 2:52
  of
• 2:52
  the
• 2:52
  funnel
• 2:53
  was
• 2:53
  desire.
• 2:53
  They
• 2:54
  absolutely
• 2:54
  wanted
• 2:55
  to
• 2:55
  get
• 2:55
  your
• 2:56
  product
• 2:56
  or
• 2:56
  service.
• 2:57
  And
• 2:57
  the
• 2:57
  final
• 2:57
  point
• 2:58
  was
• 2:58
  action.
• 2:59
  So
• 2:59
  every
• 2:59
  single
• 3:00
  customer
• 3:00
  worked
• 3:00
  through
• 3:01
  that
• 3:01
  funnel.
• 3:02
  Now,
• 3:02
  this
• 3:02
  made
• 3:02
  sense.
• 3:03
  Just
• 3:03
  think
• 3:04
  Back
• 3:04
  to
• 3:04
  the
• 3:04
  1990s,
• 3:05
  my
• 3:05
  favorite
• 3:06
  decade
• 3:06
  of
• 3:06
  them
• 3:07
  all,
• 3:07
  where
• 3:07
  pretty
• 3:08
  much
• 3:08
  the
• 3:08
  only
• 3:08
  place
• 3:08
  I
• 3:09
  was
• 3:09
  being
• 3:09
  marketed
• 3:09
  to
• 3:10
  as
• 3:10
  a
• 3:10
  teenager
• 3:11
  was
• 3:11
  was
• 3:11
  the
• 3:11
  tv.
• 3:12
  I'd
• 3:12
  sit
• 3:12
  down
• 3:12
  to
• 3:13
  watch
• 3:13
  my
• 3:13
  favorite
• 3:13
  show.
• 3:14
  The
• 3:14
  advert
• 3:14
  break
• 3:15
  would
• 3:15
  come
• 3:15
  on
• 3:15
  and
• 3:15
  it
• 3:16
  would
• 3:16
  advertise
• 3:16
  something
• 3:17
  to
• 3:17
  me.
• 3:17
  This
• 3:18
  was
• 3:18
  showing
• 3:18
  me
• 3:18
  awareness.
• 3:19
  It
• 3:19
  would
• 3:19
  tell
• 3:19
  me
• 3:19
  all
• 3:19
  the
• 3:20
  great
• 3:20
  features
• 3:20
  which
• 3:20
  would
• 3:21
  give
• 3:21
  me
• 3:21
  interest.
• 3:21
  I
• 3:22
  would
• 3:22
  tell
• 3:22
  my
• 3:22
  parents
• 3:23
  I
• 3:23
  absolutely
• 3:23
  needed
• 3:23
  to
• 3:24
  have
• 3:24
  it,
• 3:24
  which
• 3:24
  was
• 3:24
  the
• 3:24
  desire.
• 3:25
  And
• 3:25
  then
• 3:25
  we'd
• 3:26
  go
• 3:26
  off
• 3:26
  to
• 3:26
  the
• 3:26
  shops
• 3:26
  or
• 3:27
  add
• 3:27
  it
• 3:27
  to
• 3:27
  my
• 3:27
  Christmas
• 3:28
  list,
• 3:28
  which
• 3:28
  was
• 3:28
  the
• 3:28
  action.
• 3:30
  In
• 3:30
  2025,
• 3:32
  the
• 3:32
  world
• 3:32
  and
• 3:33
  the
• 3:33
  marketing
• 3:33
  landscape
• 3:34
  is
• 3:34
  completely
• 3:35
  different.
• 3:36
  Now,
• 3:36
  Google
• 3:37
  are
• 3:37
  the
• 3:37
  first
• 3:37
  to
• 3:38
  notice
• 3:38
  this.
• 3:38
  Of
• 3:38
  course
• 3:38
  they
• 3:38
  are.
• 3:39
  They're
• 3:39
  the
• 3:39
  leaders
• 3:39
  in
• 3:39
  the
• 3:40
  field.
• 3:40
  So
• 3:40
  between
• 3:40
  2020
• 3:41
  and
• 3:41
  2020,
• 3:43
  talking
• 3:43
  about
• 3:44
  their
• 3:44
  version
• 3:45
  of
• 3:45
  marketing,
• 3:46
  which
• 3:46
  was
• 3:46
  no
• 3:46
  longer
• 3:46
  about
• 3:47
  the
• 3:47
  funnel,
• 3:47
  but
• 3:47
  they
• 3:48
  called
• 3:48
  it
• 3:48
  the
• 3:48
  messy
• 3:49
  middle,
• 3:50
  they
• 3:50
  released
• 3:50
  a
• 3:51
  graphic
• 3:51
  that
• 3:51
  just
• 3:51
  showed
• 3:52
  that
• 3:52
  no
• 3:52
  longer
• 3:52
  is
• 3:53
  marketing
• 3:53
  a
• 3:53
  linear
• 3:54
  line,
• 3:54
  but
• 3:54
  it's
• 3:54
  a
• 3:55
  complete
• 3:55
  web
• 3:56
  of
• 3:56
  chaos,
• 3:57
  otherwise
• 3:57
  known
• 3:57
  as
• 3:58
  the
• 3:58
  messy
• 3:58
  middle.
• 3:59
  So
• 4:00
  this
• 4:00
  year,
• 4:00
  I've
• 4:00
  been
• 4:01
  really
• 4:01
  considering
• 4:02
  this
• 4:02
  concept.
• 4:03
  As
• 4:03
  the
• 4:03
  UK's
• 4:04
  leading
• 4:04
  wedding
• 4:04
  industry
• 4:05
  marketing
• 4:05
  expert,
• 4:05
  it's
• 4:06
  important
• 4:06
  that
• 4:06
  I'm
• 4:06
  at
• 4:07
  the
• 4:07
  front
• 4:07
  of
• 4:08
  the
• 4:08
  game
• 4:08
  when
• 4:08
  it
• 4:08
  comes
• 4:09
  to
• 4:09
  how
• 4:09
  you're
• 4:09
  marketing
• 4:10
  your
• 4:10
  business.
• 4:11
  So
• 4:11
  this
• 4:11
  January,
• 4:12
  I
• 4:12
  developed
• 4:12
  a
• 4:13
  concept
• 4:13
  building
• 4:14
  on
• 4:14
  this
• 4:14
  idea
• 4:14
  of
• 4:15
  the
• 4:15
  messy
• 4:15
  middle
• 4:15
  and
• 4:16
  saying
• 4:16
  goodbye
• 4:16
  to
• 4:17
  the
• 4:17
  marketing
• 4:17
  funnel.
• 4:18
  And
• 4:18
  I
• 4:18
  coined
• 4:19
  it
• 4:19
  the
• 4:19
  marketing
• 4:20
  theme
• 4:20
  park.
• 4:21
  So
• 4:21
  in
• 4:22
  today's
• 4:22
  episode,
• 4:22
  I'm
• 4:22
  going
• 4:23
  to
• 4:23
  walk
• 4:23
  you
• 4:23
  through
• 4:24
  what
• 4:24
  this
• 4:24
  marketing
• 4:24
  theme
• 4:25
  park
• 4:25
  concept
• 4:25
  is
• 4:26
  all
• 4:26
  about,
• 4:26
  why
• 4:27
  you
• 4:27
  should
• 4:27
  be
• 4:27
  paying
• 4:27
  attention
• 4:28
  to
• 4:28
  it
• 4:28
  and
• 4:28
  what
• 4:29
  it
• 4:29
  means
• 4:29
  practically
• 4:30
  to
• 4:30
  your
• 4:30
  wedding
• 4:31
  business.
• 4:32
  Now,
• 4:32
  this
• 4:32
  is
• 4:32
  a
• 4:32
  completely
• 4:33
  new
• 4:33
  concept
• 4:34
  that
• 4:34
  I
• 4:34
  have
• 4:34
  developed
• 4:35
  and
• 4:35
  a
• 4:35
  framework
• 4:35
  that
• 4:35
  I'm
• 4:36
  going
• 4:36
  to
• 4:36
  explain
• 4:36
  to
• 4:36
  you.
• 4:37
  So
• 4:37
  if
• 4:37
  you
• 4:37
  are
• 4:37
  going
• 4:37
  to
• 4:38
  talk
• 4:38
  about
• 4:38
  it
• 4:38
  anywhere
• 4:38
  or
• 4:39
  share
• 4:39
  with
• 4:39
  others
• 4:39
  about
• 4:40
  how
• 4:40
  we're
• 4:40
  in
• 4:40
  the
• 4:40
  age
• 4:40
  of
• 4:40
  the
• 4:41
  marketing
• 4:41
  theme
• 4:41
  park,
• 4:42
  please
• 4:42
  do
• 4:42
  remember,
• 4:42
  remember
• 4:43
  to
• 4:43
  credit
• 4:43
  Becca
• 4:43
  Pountney.
• 4:44
  Okay,
• 4:45
  let's
• 4:45
  explain
• 4:46
  then.
• 4:46
  What
• 4:46
  is
• 4:47
  the
• 4:47
  marketing
• 4:47
  theme
• 4:48
  park?
• 4:48
  Well,
• 4:49
  gone
• 4:49
  is
• 4:49
  the
• 4:49
  day,
• 4:49
  as
• 4:50
  I
• 4:50
  said,
• 4:50
  where
• 4:50
  you
• 4:51
  take
• 4:51
  your
• 4:51
  marketing,
• 4:52
  you
• 4:52
  find
• 4:52
  out
• 4:52
  about
• 4:52
  a
• 4:52
  product
• 4:53
  and
• 4:53
  people
• 4:53
  follow
• 4:54
  a
• 4:54
  linear
• 4:54
  line
• 4:55
  to
• 4:55
  get
• 4:55
  from
• 4:56
  finding
• 4:56
  out
• 4:56
  about
• 4:56
  you
• 4:56
  existing
• 4:57
  through
• 4:57
  to
• 4:58
  booking
• 4:58
  you.
• 4:58
  It
• 4:59
  is
• 4:59
  no
• 4:59
  longer
• 4:59
  that
• 5:00
  simple.
• 5:01
  So
• 5:01
  instead,
• 5:01
  I
• 5:01
  want
• 5:01
  you
• 5:02
  to
• 5:02
  imagine
• 5:02
  you're
• 5:02
  at
• 5:02
  the
• 5:03
  front
• 5:03
  of
• 5:03
  a
• 5:03
  theme
• 5:03
  park.
• 5:04
  I'm
• 5:04
  not
• 5:04
  sure
• 5:04
  the
• 5:04
  last
• 5:05
  time
• 5:05
  you
• 5:05
  went
• 5:05
  to
• 5:05
  a
• 5:05
  theme
• 5:06
  park.
• 5:06
  I
• 5:06
  love
• 5:06
  a
• 5:07
  good
• 5:07
  theme
• 5:07
  park.
• 5:07
  Now,
• 5:08
  what
• 5:08
  happens
• 5:08
  if
• 5:08
  you
• 5:08
  get
• 5:08
  there
• 5:09
  at
• 5:09
  the
• 5:09
  beginning
• 5:09
  of
• 5:09
  the
• 5:09
  day
• 5:10
  is
• 5:10
  everyone
• 5:10
  lines
• 5:11
  up
• 5:11
  ready
• 5:11
  to
• 5:11
  go
• 5:12
  in
• 5:12
  the
• 5:12
  gate,
• 5:12
  and
• 5:13
  the
• 5:13
  moment
• 5:13
  that
• 5:13
  gate
• 5:14
  opens,
• 5:15
  everyone
• 5:15
  goes
• 5:16
  through
• 5:16
  the
• 5:16
  gate
• 5:17
  and
• 5:17
  then
• 5:17
  scatters.
• 5:18
  There
• 5:18
  is
• 5:18
  no
• 5:19
  one
• 5:19
  line
• 5:19
  through
• 5:20
  the
• 5:20
  theme
• 5:20
  park.
• 5:20
  There
• 5:21
  is
• 5:21
  no
• 5:21
  theme
• 5:21
  park
• 5:22
  funnel.
• 5:23
  As
• 5:23
  soon
• 5:23
  as
• 5:23
  people
• 5:23
  get
• 5:24
  through
• 5:24
  the
• 5:24
  entrance
• 5:24
  of
• 5:24
  that
• 5:25
  theme
• 5:25
  park
• 5:25
  gate,
• 5:26
  they
• 5:26
  go
• 5:26
  everywhere.
• 5:27
  Some
• 5:27
  go
• 5:27
  left,
• 5:27
  some
• 5:28
  go
• 5:28
  right,
• 5:28
  some
• 5:28
  go
• 5:28
  straight
• 5:29
  forward,
• 5:29
  some
• 5:29
  go
• 5:29
  to
• 5:29
  the
• 5:30
  back
• 5:30
  of
• 5:30
  the
• 5:30
  park,
• 5:30
  the
• 5:30
  middle
• 5:31
  of
• 5:31
  the
• 5:31
  park,
• 5:31
  the
• 5:31
  front
• 5:31
  of
• 5:31
  the
• 5:32
  park.
• 5:32
  People
• 5:33
  go
• 5:34
  everywhere.
• 5:35
  And
• 5:35
  that's
• 5:35
  what
• 5:35
  I
• 5:35
  want
• 5:35
  you
• 5:36
  to
• 5:36
  understand
• 5:36
  as
• 5:36
  I
• 5:36
  introduce
• 5:37
  this
• 5:37
  concept
• 5:38
  of
• 5:38
  the
• 5:38
  marketing
• 5:38
  theme
• 5:38
  park.
• 5:39
  This
• 5:39
  is
• 5:39
  what
• 5:39
  is
• 5:40
  happening
• 5:40
  with
• 5:40
  marketing.
• 5:41
  No
• 5:41
  longer
• 5:41
  are
• 5:42
  people
• 5:42
  finding
• 5:42
  you
• 5:43
  in
• 5:43
  one
• 5:43
  place
• 5:43
  and
• 5:44
  walking
• 5:44
  nicely
• 5:44
  through
• 5:45
  this
• 5:45
  funnel.
• 5:45
  There
• 5:46
  is
• 5:46
  a
• 5:46
  lot
• 5:46
  of
• 5:46
  noise,
• 5:47
  there
• 5:47
  is
• 5:47
  a
• 5:47
  lot
• 5:47
  of
• 5:47
  chaos,
• 5:48
  and
• 5:48
  they
• 5:48
  are
• 5:48
  taking
• 5:49
  their
• 5:49
  own
• 5:49
  direction
• 5:50
  now
• 5:51
  to
• 5:51
  try
• 5:51
  and
• 5:51
  explain
• 5:52
  to
• 5:52
  you
• 5:52
  what
• 5:52
  my
• 5:53
  marketing
• 5:53
  theme
• 5:53
  park
• 5:54
  is
• 5:54
  all
• 5:54
  about.
• 5:54
  I've
• 5:55
  developed
• 5:55
  an
• 5:55
  acronym
• 5:56
  to
• 5:56
  try
• 5:56
  and
• 5:56
  help
• 5:57
  it
• 5:57
  be
• 5:57
  more
• 5:57
  memorable
• 5:58
  for
• 5:58
  you.
• 5:59
  And
• 5:59
  the
• 5:59
  acronym
• 6:00
  is
• 6:00
  built
• 6:01
  around
• 6:01
  a
• 6:01
  word
• 6:01
  that
• 6:02
  I
• 6:02
  do
• 6:02
  a
• 6:02
  lot
• 6:03
  when
• 6:03
  I'm
• 6:03
  at
• 6:03
  the
• 6:03
  theme
• 6:03
  park,
• 6:04
  and
• 6:04
  that
• 6:04
  is
• 6:05
  Scream.
• 6:05
  If
• 6:05
  you've
• 6:05
  ever
• 6:06
  been
• 6:06
  on
• 6:06
  a
• 6:06
  roller
• 6:06
  coaster,
• 6:07
  sat
• 6:07
  next
• 6:07
  to
• 6:07
  me,
• 6:07
  I
• 6:07
  do
• 6:08
  apologize.
• 6:08
  I
• 6:09
  love
• 6:09
  a
• 6:09
  roller
• 6:09
  coaster,
• 6:09
  but
• 6:10
  I
• 6:10
  also
• 6:10
  love
• 6:10
  to
• 6:11
  Scream.
• 6:11
  So
• 6:12
  to
• 6:12
  help
• 6:12
  you
• 6:12
  remember
• 6:13
  what
• 6:13
  the
• 6:13
  different
• 6:14
  concepts
• 6:14
  of
• 6:14
  this
• 6:14
  marketing
• 6:15
  theme
• 6:15
  park
• 6:15
  are,
• 6:16
  I'm
• 6:16
  going
• 6:16
  to
• 6:16
  walk
• 6:16
  you
• 6:16
  through
• 6:17
  what
• 6:17
  each
• 6:17
  of
• 6:17
  of
• 6:17
  the
• 6:17
  letters
• 6:18
  in
• 6:18
  the
• 6:18
  word
• 6:18
  scream
• 6:19
  stand
• 6:19
  for.
• 6:20
  And
• 6:20
  once
• 6:20
  we've
• 6:21
  gone
• 6:21
  through
• 6:21
  that
• 6:21
  and
• 6:21
  talked
• 6:22
  about
• 6:22
  the
• 6:22
  implications
• 6:23
  and
• 6:23
  what
• 6:23
  today's
• 6:24
  marketing
• 6:24
  world
• 6:24
  looks
• 6:25
  like,
• 6:25
  I'm
• 6:25
  also
• 6:25
  going
• 6:26
  to
• 6:26
  share
• 6:26
  with
• 6:26
  you
• 6:26
  five
• 6:27
  simple
• 6:27
  things
• 6:28
  that
• 6:28
  I
• 6:28
  think
• 6:28
  this
• 6:29
  impacts
• 6:29
  when
• 6:29
  you're
• 6:29
  thinking
• 6:30
  about
• 6:30
  your
• 6:30
  own
• 6:31
  business.
• 6:31
  Let's
• 6:31
  get
• 6:32
  started
• 6:32
  then,
• 6:32
  with
• 6:33
  the
• 6:33
  letter
• 6:34
  S.
• 6:35
  The
• 6:35
  letter
• 6:36
  S
• 6:36
  in
• 6:36
  Scream
• 6:37
  stands
• 6:37
  for
• 6:38
  Spark
• 6:39
  interest
• 6:40
  in
• 6:40
  2025
• 6:41
  and
• 6:41
  beyond.
• 6:42
  When
• 6:42
  you're
• 6:42
  looking
• 6:42
  at
• 6:43
  your
• 6:43
  marketing
• 6:44
  and
• 6:44
  looking
• 6:44
  at
• 6:44
  the
• 6:44
  brands
• 6:45
  around
• 6:45
  you,
• 6:46
  it's
• 6:46
  incredibly
• 6:47
  important
• 6:47
  that
• 6:47
  you
• 6:48
  spark
• 6:48
  interest.
• 6:49
  Let's
• 6:49
  go
• 6:50
  back
• 6:50
  to
• 6:50
  the
• 6:50
  theme
• 6:50
  park
• 6:50
  again,
• 6:51
  because
• 6:51
  when
• 6:51
  you
• 6:51
  get
• 6:51
  into
• 6:52
  a
• 6:52
  theme
• 6:52
  park
• 6:52
  and
• 6:52
  you're
• 6:52
  presented
• 6:53
  with
• 6:53
  a
• 6:53
  map,
• 6:54
  you
• 6:54
  have
• 6:54
  to
• 6:54
  decide
• 6:55
  where
• 6:55
  to
• 6:55
  go
• 6:55
  first.
• 6:56
  Something
• 6:57
  has
• 6:57
  to
• 6:57
  spark
• 6:57
  your
• 6:58
  interest
• 6:58
  because
• 6:58
  there
• 6:59
  are
• 6:59
  so
• 6:59
  many
• 6:59
  choices
• 7:00
  and
• 7:00
  so
• 7:00
  many
• 7:00
  great
• 7:01
  experiences
• 7:01
  and
• 7:02
  attractions
• 7:02
  that
• 7:02
  you
• 7:02
  could
• 7:02
  go
• 7:03
  on.
• 7:03
  Now,
• 7:04
  it
• 7:04
  may
• 7:04
  be
• 7:04
  that
• 7:04
  you
• 7:04
  want
• 7:05
  to
• 7:05
  go
• 7:05
  on
• 7:05
  the
• 7:05
  roller
• 7:05
  coaster
• 7:06
  that's
• 7:06
  the
• 7:06
  fastest.
• 7:07
  Maybe
• 7:07
  it's
• 7:07
  the
• 7:07
  thing
• 7:07
  that's
• 7:08
  the
• 7:08
  tallest,
• 7:08
  Maybe
• 7:09
  it's
• 7:09
  the
• 7:09
  newest
• 7:10
  thing
• 7:11
  that's
• 7:11
  in
• 7:11
  the
• 7:11
  park.
• 7:12
  But
• 7:12
  something
• 7:13
  about
• 7:13
  it
• 7:13
  has
• 7:13
  to
• 7:13
  spark
• 7:14
  your
• 7:14
  interest
• 7:14
  and
• 7:15
  make
• 7:15
  you
• 7:15
  choose
• 7:15
  to
• 7:16
  go
• 7:16
  there.
• 7:16
  It's
• 7:17
  the
• 7:17
  same
• 7:17
  in
• 7:17
  your
• 7:18
  marketing
• 7:18
  in
• 7:18
  2025.
• 7:19
  There
• 7:20
  are
• 7:20
  so
• 7:20
  many
• 7:21
  different
• 7:21
  people
• 7:21
  that
• 7:21
  people
• 7:22
  can
• 7:22
  choose
• 7:22
  from
• 7:23
  that
• 7:23
  you
• 7:23
  need
• 7:23
  to
• 7:23
  find
• 7:23
  a
• 7:24
  way
• 7:24
  to
• 7:24
  spark
• 7:25
  their
• 7:25
  interest.
• 7:26
  What
• 7:26
  is
• 7:26
  it
• 7:27
  about
• 7:27
  you
• 7:27
  and
• 7:27
  your
• 7:28
  business
• 7:28
  that's
• 7:28
  unique?
• 7:29
  What
• 7:29
  is
• 7:29
  it
• 7:30
  about
• 7:30
  it
• 7:30
  that's
• 7:30
  going
• 7:30
  to
• 7:30
  make
• 7:31
  them
• 7:31
  choose
• 7:31
  you
• 7:32
  over
• 7:32
  any
• 7:32
  of
• 7:32
  your
• 7:33
  competitors?
• 7:34
  So
• 7:34
  the
• 7:34
  first
• 7:34
  thing
• 7:34
  I
• 7:34
  want
• 7:34
  you
• 7:35
  to
• 7:35
  consider
• 7:35
  is
• 7:35
  how
• 7:36
  in
• 7:36
  the
• 7:36
  marketing
• 7:36
  theme
• 7:37
  park
• 7:37
  world,
• 7:37
  you
• 7:38
  can
• 7:38
  spark
• 7:38
  interest.
• 7:40
  Okay,
• 7:40
  let's
• 7:40
  move
• 7:41
  on
• 7:41
  to
• 7:41
  the
• 7:41
  C.
• 7:42
  Now,
• 7:42
  the
• 7:43
  C
• 7:43
  in
• 7:43
  Scream
• 7:44
  is
• 7:44
  standing
• 7:45
  for
• 7:45
  customized
• 7:46
  transparent
• 7:48
  pricing.
• 7:49
  It
• 7:49
  wouldn't
• 7:49
  be
• 7:49
  a
• 7:49
  talk
• 7:50
  from
• 7:50
  me
• 7:50
  without
• 7:51
  me
• 7:51
  talking
• 7:51
  about
• 7:52
  pricing,
• 7:52
  because
• 7:52
  I
• 7:53
  absolutely,
• 7:53
  wholeheartedly
• 7:54
  believe
• 7:54
  in
• 7:55
  2025
• 7:55
  and
• 7:55
  beyond.
• 7:56
  We
• 7:56
  cannot
• 7:57
  get
• 7:57
  away
• 7:57
  with
• 7:57
  hiding
• 7:58
  our
• 7:58
  pricing.
• 7:59
  Consumers
• 7:59
  want
• 7:59
  to
• 7:59
  understand
• 8:00
  how
• 8:00
  much
• 8:00
  things
• 8:01
  cost,
• 8:01
  and
• 8:01
  we
• 8:02
  need
• 8:02
  to
• 8:02
  make
• 8:02
  sure
• 8:02
  we're
• 8:02
  embracing
• 8:03
  that.
• 8:03
  But
• 8:04
  not
• 8:04
  only
• 8:04
  by
• 8:04
  just
• 8:04
  having
• 8:05
  a
• 8:05
  standard
• 8:05
  price,
• 8:06
  but
• 8:06
  having
• 8:06
  customized
• 8:07
  and
• 8:07
  transparent
• 8:08
  pricing.
• 8:08
  Let
• 8:09
  me
• 8:09
  explain
• 8:09
  what
• 8:10
  I
• 8:10
  mean.
• 8:10
  Again,
• 8:10
  using
• 8:11
  the
• 8:11
  theme
• 8:11
  park.
• 8:11
  So
• 8:12
  when
• 8:12
  you're
• 8:12
  at
• 8:12
  a
• 8:12
  theme
• 8:12
  park
• 8:13
  you
• 8:13
  can
• 8:14
  and
• 8:14
  you
• 8:14
  can
• 8:14
  buy
• 8:14
  the
• 8:14
  ticket
• 8:15
  on
• 8:15
  the
• 8:16
  gate
• 8:16
  of
• 8:16
  the
• 8:16
  theme
• 8:16
  park
• 8:17
  or
• 8:17
  you
• 8:17
  can
• 8:17
  buy
• 8:17
  it
• 8:17
  ahead
• 8:17
  of
• 8:18
  time
• 8:18
  and
• 8:18
  it's
• 8:18
  a
• 8:18
  set
• 8:19
  price,
• 8:19
  say
• 8:19
  it's
• 8:20
  50
• 8:20
  pounds
• 8:20
  to
• 8:21
  enter
• 8:21
  the
• 8:21
  theme
• 8:21
  park.
• 8:22
  But
• 8:22
  then
• 8:23
  once
• 8:23
  you're
• 8:23
  in
• 8:23
  the
• 8:23
  theme
• 8:24
  park,
• 8:24
  it
• 8:24
  doesn't
• 8:25
  stop
• 8:25
  there
• 8:25
  because
• 8:26
  there
• 8:26
  are
• 8:26
  different
• 8:26
  pricing
• 8:27
  layers
• 8:27
  for
• 8:27
  different
• 8:28
  people.
• 8:28
  Obviously
• 8:29
  you
• 8:29
  can
• 8:29
  go
• 8:29
  ahead
• 8:30
  and
• 8:30
  do
• 8:30
  add
• 8:30
  ons,
• 8:31
  you
• 8:31
  can
• 8:31
  go
• 8:31
  and
• 8:31
  play
• 8:31
  on
• 8:32
  some
• 8:32
  of
• 8:32
  the
• 8:32
  games,
• 8:32
  you
• 8:32
  can
• 8:32
  buy
• 8:33
  extra
• 8:33
  food,
• 8:33
  you
• 8:33
  can
• 8:33
  buy
• 8:34
  extra
• 8:34
  merchandise.
• 8:35
  So
• 8:35
  there's
• 8:35
  always
• 8:35
  an
• 8:35
  upsell
• 8:36
  inside
• 8:36
  of
• 8:37
  the
• 8:37
  theme
• 8:37
  park.
• 8:38
  But
• 8:38
  also
• 8:38
  there
• 8:38
  are
• 8:39
  different
• 8:39
  pricing
• 8:39
  levels.
• 8:40
  So
• 8:40
  for
• 8:41
  example,
• 8:41
  if
• 8:41
  you
• 8:41
  go
• 8:42
  to
• 8:42
  a
• 8:42
  theme
• 8:42
  park,
• 8:42
  you
• 8:42
  may
• 8:43
  be
• 8:43
  able
• 8:43
  to
• 8:43
  pay
• 8:44
  more
• 8:44
  money
• 8:45
  so
• 8:45
  that
• 8:45
  you
• 8:45
  can
• 8:45
  skip
• 8:46
  some
• 8:46
  of
• 8:46
  the
• 8:46
  queues.
• 8:47
  This
• 8:47
  is
• 8:47
  going
• 8:47
  to
• 8:47
  be
• 8:47
  a
• 8:47
  more
• 8:48
  premium
• 8:48
  experience,
• 8:49
  it's
• 8:49
  going
• 8:49
  to
• 8:49
  be
• 8:49
  more
• 8:49
  expensive,
• 8:50
  but
• 8:50
  you're
• 8:50
  not
• 8:50
  going
• 8:50
  to
• 8:50
  have
• 8:51
  to
• 8:51
  stand
• 8:51
  and
• 8:51
  queue
• 8:51
  with
• 8:52
  everybody
• 8:52
  else.
• 8:53
  So
• 8:53
  now
• 8:53
  we've
• 8:53
  got
• 8:53
  our
• 8:54
  base
• 8:54
  price
• 8:54
  and
• 8:55
  we've
• 8:55
  got
• 8:55
  the
• 8:56
  premium
• 8:56
  price
• 8:56
  as
• 8:57
  well.
• 8:57
  But
• 8:58
  often
• 8:58
  it
• 8:58
  doesn't
• 8:58
  stop
• 8:59
  there
• 8:59
  because
• 8:59
  on
• 9:00
  top
• 9:00
  of
• 9:00
  that,
• 9:00
  there's
• 9:00
  often
• 9:01
  a
• 9:01
  platinum
• 9:01
  or
• 9:02
  VIP
• 9:02
  experience
• 9:03
  too.
• 9:03
  This
• 9:04
  is
• 9:04
  when
• 9:04
  you
• 9:04
  pay
• 9:04
  a
• 9:05
  whole
• 9:05
  lot
• 9:05
  more
• 9:05
  money.
• 9:06
  But
• 9:06
  not
• 9:06
  only
• 9:07
  do
• 9:07
  you
• 9:07
  get
• 9:07
  to
• 9:07
  skip
• 9:07
  the
• 9:07
  queues,
• 9:08
  you
• 9:08
  now
• 9:08
  get
• 9:08
  a
• 9:08
  guided
• 9:09
  tour
• 9:09
  person
• 9:10
  to
• 9:10
  take
• 9:10
  you
• 9:11
  around
• 9:11
  the
• 9:11
  theme
• 9:11
  park.
• 9:12
  They
• 9:12
  take
• 9:12
  you
• 9:12
  right
• 9:12
  to
• 9:13
  the
• 9:13
  front
• 9:13
  of
• 9:13
  the
• 9:13
  lines.
• 9:13
  You're
• 9:14
  not
• 9:14
  having
• 9:14
  to
• 9:14
  show
• 9:14
  any
• 9:14
  paperwork.
• 9:15
  You
• 9:15
  get
• 9:15
  the
• 9:16
  best
• 9:16
  seats
• 9:16
  at
• 9:16
  the
• 9:16
  best
• 9:17
  restaurants,
• 9:17
  you
• 9:17
  get
• 9:17
  the
• 9:17
  best
• 9:18
  seats
• 9:18
  for
• 9:18
  all
• 9:18
  of
• 9:18
  the
• 9:18
  shows
• 9:19
  and
• 9:19
  you
• 9:19
  are
• 9:19
  paying
• 9:20
  for
• 9:20
  the
• 9:20
  privilege.
• 9:21
  Now,
• 9:21
  not
• 9:21
  everyone
• 9:22
  is
• 9:22
  going
• 9:22
  to
• 9:22
  go
• 9:22
  for
• 9:22
  that
• 9:23
  experience,
• 9:23
  but
• 9:24
  there
• 9:24
  are
• 9:24
  some
• 9:24
  people
• 9:24
  that
• 9:25
  want
• 9:25
  that
• 9:25
  customized
• 9:26
  high
• 9:27
  level
• 9:27
  experience.
• 9:29
  So
• 9:29
  in
• 9:29
  the
• 9:29
  age
• 9:29
  of
• 9:30
  the
• 9:30
  marketing
• 9:30
  theme
• 9:30
  park,
• 9:31
  people
• 9:31
  are
• 9:31
  looking
• 9:32
  for
• 9:32
  transparent
• 9:33
  pricing,
• 9:33
  but
• 9:33
  they
• 9:34
  are
• 9:34
  also
• 9:34
  looking
• 9:34
  for
• 9:35
  different
• 9:35
  levels.
• 9:36
  Whether
• 9:36
  or
• 9:37
  not
• 9:37
  it's
• 9:37
  the
• 9:37
  basic
• 9:38
  level,
• 9:38
  whether
• 9:38
  it's
• 9:39
  not
• 9:39
  the
• 9:40
  premium
• 9:40
  level,
• 9:40
  whether
• 9:40
  it's
• 9:41
  that
• 9:41
  top
• 9:41
  level.
• 9:42
  You
• 9:43
  need
• 9:43
  to
• 9:43
  consider
• 9:43
  whether
• 9:44
  or
• 9:44
  not
• 9:44
  you're
• 9:44
  offering
• 9:45
  these
• 9:45
  things
• 9:45
  to
• 9:45
  your
• 9:46
  customers
• 9:46
  in
• 9:47
  your
• 9:47
  business.
• 9:47
  Or
• 9:48
  is
• 9:48
  it
• 9:48
  just
• 9:48
  a
• 9:48
  one
• 9:48
  size
• 9:49
  fits
• 9:49
  all?
• 9:51
  So
• 9:51
  S
• 9:51
  stands
• 9:51
  for
• 9:52
  spark
• 9:52
  interest.
• 9:53
  C
• 9:53
  stands
• 9:54
  for
• 9:54
  customized
• 9:54
  pricing.
• 9:55
  Let's
• 9:56
  see
• 9:56
  the
• 9:56
  R
• 9:56
  in
• 9:57
  Scream.
• 9:57
  So
• 9:58
  the
• 9:58
  R
• 9:58
  in
• 9:58
  Scream
• 9:59
  stands
• 10:00
  for
• 10:00
  reputation.
• 10:01
  We're
• 10:02
  going
• 10:02
  to
• 10:02
  come
• 10:02
  back
• 10:02
  to
• 10:02
  this
• 10:02
  in
• 10:02
  more
• 10:03
  detail
• 10:03
  later
• 10:03
  because
• 10:03
  I
• 10:04
  think
• 10:04
  it's
• 10:04
  one
• 10:04
  of
• 10:04
  my
• 10:04
  biggest
• 10:05
  takeaways
• 10:06
  when
• 10:06
  we're
• 10:06
  looking
• 10:06
  at
• 10:06
  living
• 10:07
  in
• 10:07
  the
• 10:07
  age
• 10:07
  of
• 10:07
  the
• 10:07
  marketing
• 10:08
  theme
• 10:08
  park,
• 10:09
  reputation
• 10:10
  matters.
• 10:11
  Now
• 10:12
  I'm
• 10:12
  off
• 10:12
  to
• 10:12
  Disney
• 10:13
  in
• 10:13
  a
• 10:13
  few
• 10:13
  weeks
• 10:13
  time.
• 10:14
  I
• 10:14
  love
• 10:14
  going
• 10:14
  to
• 10:14
  Disney
• 10:15
  World
• 10:15
  and
• 10:16
  there
• 10:16
  are
• 10:16
  so
• 10:16
  Many
• 10:17
  things
• 10:17
  for
• 10:17
  me
• 10:17
  to
• 10:17
  choose
• 10:17
  from
• 10:18
  when
• 10:18
  I'm
• 10:18
  there.
• 10:18
  There
• 10:18
  are
• 10:18
  restaurants,
• 10:19
  there
• 10:19
  are
• 10:20
  rides,
• 10:20
  there
• 10:20
  are
• 10:20
  experiences,
• 10:21
  and
• 10:21
  there
• 10:21
  is
• 10:22
  absolutely
• 10:22
  no
• 10:22
  way,
• 10:23
  even
• 10:23
  if
• 10:23
  I
• 10:23
  go
• 10:23
  for
• 10:23
  two
• 10:24
  weeks,
• 10:24
  that
• 10:24
  I
• 10:24
  can
• 10:24
  do
• 10:25
  everything.
• 10:25
  So
• 10:26
  I
• 10:26
  have
• 10:26
  to
• 10:26
  start
• 10:26
  making
• 10:27
  some
• 10:27
  choices.
• 10:28
  And
• 10:28
  there
• 10:28
  are
• 10:28
  a
• 10:28
  couple
• 10:29
  of
• 10:29
  ways
• 10:29
  that
• 10:29
  I'm
• 10:29
  going
• 10:29
  to
• 10:29
  make
• 10:30
  choices,
• 10:30
  but
• 10:30
  the
• 10:31
  top
• 10:31
  one
• 10:31
  is
• 10:31
  always
• 10:32
  going
• 10:32
  to
• 10:32
  be
• 10:32
  recommendation.
• 10:33
  Reputation.
• 10:35
  If
• 10:35
  one
• 10:36
  of
• 10:36
  my
• 10:36
  friends
• 10:36
  has
• 10:36
  recently
• 10:37
  been
• 10:37
  to
• 10:38
  the
• 10:38
  place
• 10:38
  that
• 10:38
  I'm
• 10:38
  going
• 10:39
  and
• 10:39
  they
• 10:39
  tell
• 10:39
  me,
• 10:40
  becca,
• 10:40
  you
• 10:40
  absolutely
• 10:41
  have
• 10:42
  to
• 10:42
  check
• 10:42
  out
• 10:42
  this
• 10:42
  restaurant,
• 10:43
  this
• 10:43
  ride,
• 10:43
  this
• 10:44
  experience
• 10:44
  is
• 10:45
  the
• 10:45
  best
• 10:45
  thing
• 10:45
  we
• 10:45
  ever
• 10:46
  did,
• 10:46
  then
• 10:47
  guess
• 10:47
  what's
• 10:47
  going
• 10:47
  to
• 10:47
  the
• 10:47
  top
• 10:48
  of
• 10:48
  my
• 10:48
  list?
• 10:48
  That
• 10:49
  place.
• 10:49
  Because
• 10:50
  their
• 10:50
  reputation
• 10:51
  has
• 10:51
  spoken
• 10:52
  for
• 10:52
  them,
• 10:52
  it
• 10:53
  trumps
• 10:53
  everything
• 10:54
  else.
• 10:54
  Every
• 10:54
  advert
• 10:54
  I
• 10:55
  could
• 10:55
  ever
• 10:55
  watch
• 10:56
  on
• 10:56
  social
• 10:56
  media,
• 10:57
  every
• 10:57
  video
• 10:57
  that
• 10:58
  pops
• 10:58
  up
• 10:58
  on
• 10:58
  my
• 10:58
  phone,
• 10:59
  my
• 10:59
  friend's
• 11:00
  recommendation
• 11:01
  is
• 11:01
  always
• 11:01
  going
• 11:02
  to
• 11:02
  stand
• 11:02
  out
• 11:02
  from
• 11:02
  the
• 11:02
  crowd
• 11:03
  and
• 11:03
  put
• 11:03
  that
• 11:03
  to
• 11:03
  the
• 11:04
  top
• 11:04
  of
• 11:04
  my
• 11:04
  list.
• 11:05
  It's
• 11:06
  why
• 11:06
  things
• 11:06
  like
• 11:06
  reviews
• 11:07
  are
• 11:07
  so
• 11:07
  important.
• 11:08
  Because
• 11:08
  we
• 11:08
  care
• 11:08
  a
• 11:08
  lot
• 11:09
  about
• 11:09
  what
• 11:09
  other
• 11:09
  people
• 11:10
  are
• 11:10
  saying.
• 11:11
  And
• 11:11
  also
• 11:12
  where
• 11:12
  things
• 11:12
  like
• 11:12
  blogs
• 11:13
  and
• 11:13
  vlogs
• 11:13
  do
• 11:14
  help,
• 11:14
  because
• 11:15
  other
• 11:15
  people
• 11:15
  talking
• 11:16
  about
• 11:16
  those
• 11:16
  experiences
• 11:17
  and
• 11:17
  telling
• 11:17
  me
• 11:17
  why
• 11:17
  they're
• 11:18
  good
• 11:18
  also
• 11:19
  stands
• 11:19
  out.
• 11:20
  In
• 11:21
  the
• 11:21
  age
• 11:21
  of
• 11:21
  the
• 11:21
  marketing
• 11:22
  theme
• 11:22
  park.
• 11:22
  Reputation
• 11:23
  matters
• 11:24
  and
• 11:24
  it's
• 11:24
  incredibly
• 11:25
  important.
• 11:26
  So
• 11:26
  are
• 11:27
  you
• 11:27
  putting
• 11:27
  enough
• 11:27
  emphasis
• 11:28
  on
• 11:28
  this
• 11:28
  when
• 11:28
  it
• 11:29
  comes
• 11:29
  to
• 11:29
  marketing
• 11:29
  your
• 11:30
  business,
• 11:30
  or
• 11:30
  are
• 11:31
  you
• 11:31
  forgetting
• 11:31
  how
• 11:31
  important
• 11:32
  it
• 11:32
  is
• 11:32
  to
• 11:32
  have
• 11:33
  other
• 11:33
  people
• 11:33
  talking
• 11:34
  about
• 11:34
  how
• 11:34
  great
• 11:34
  you
• 11:35
  are?
• 11:36
  Reputation
• 11:36
  is
• 11:37
  one
• 11:37
  of
• 11:37
  the
• 11:37
  fastest
• 11:38
  ways
• 11:38
  to
• 11:38
  success
• 11:39
  inside
• 11:40
  the
• 11:40
  marketing
• 11:40
  theme
• 11:40
  park.
• 11:41
  When
• 11:41
  there
• 11:41
  is
• 11:41
  so
• 11:41
  much
• 11:42
  noise
• 11:42
  and
• 11:42
  so
• 11:42
  much
• 11:42
  competition,
• 11:43
  having
• 11:44
  someone
• 11:44
  else
• 11:44
  recommend
• 11:45
  you
• 11:45
  is
• 11:46
  always
• 11:46
  going
• 11:46
  to
• 11:46
  be
• 11:46
  the
• 11:47
  best
• 11:47
  option.
• 11:48
  Okay,
• 11:48
  the
• 11:49
  E
• 11:49
  in
• 11:50
  the
• 11:50
  word
• 11:50
  scream
• 11:51
  stands
• 11:51
  for
• 11:52
  experience.
• 11:54
  When
• 11:54
  you
• 11:54
  look
• 11:54
  at
• 11:54
  marketing
• 11:55
  in
• 11:55
  2025,
• 11:57
  it
• 11:57
  is
• 11:57
  chaotic,
• 11:58
  but
• 11:58
  it
• 11:58
  is
• 11:58
  certainly
• 11:59
  an
• 12:00
  experience.
• 12:01
  Brands
• 12:02
  are
• 12:02
  online,
• 12:02
  they're
• 12:02
  easily
• 12:03
  touchable.
• 12:03
  Even
• 12:04
  celebrities
• 12:04
  are
• 12:04
  easy
• 12:05
  now
• 12:05
  to
• 12:05
  interact
• 12:06
  with.
• 12:06
  You
• 12:06
  can
• 12:06
  comment
• 12:06
  on
• 12:07
  their
• 12:07
  posts,
• 12:07
  you
• 12:07
  can
• 12:07
  even
• 12:08
  get
• 12:08
  them
• 12:08
  to
• 12:08
  re
• 12:09
  tweet
• 12:09
  you
• 12:10
  on
• 12:10
  X
• 12:10
  or
• 12:10
  whatever
• 12:11
  it
• 12:11
  is
• 12:11
  you
• 12:12
  want
• 12:12
  to
• 12:12
  do.
• 12:13
  Everything
• 12:13
  is
• 12:13
  more
• 12:14
  easy
• 12:14
  to
• 12:15
  experience.
• 12:16
  You
• 12:16
  can
• 12:16
  join
• 12:17
  in
• 12:17
  with
• 12:17
  things
• 12:17
  you
• 12:17
  can
• 12:18
  vote
• 12:18
  on,
• 12:18
  polls
• 12:18
  you
• 12:19
  can
• 12:19
  join
• 12:19
  in
• 12:19
  with
• 12:19
  interactive
• 12:20
  quizzes
• 12:20
  you
• 12:20
  can
• 12:20
  talk
• 12:21
  back
• 12:21
  to.
• 12:22
  AI
• 12:22
  bots
• 12:23
  is
• 12:24
  an
• 12:24
  experience
• 12:25
  and
• 12:25
  people
• 12:26
  want
• 12:26
  an
• 12:26
  experience.
• 12:27
  This
• 12:28
  translates
• 12:28
  into
• 12:29
  our
• 12:29
  real
• 12:29
  world
• 12:30
  weddings
• 12:30
  and
• 12:30
  events
• 12:31
  as
• 12:31
  well.
• 12:31
  People
• 12:31
  want
• 12:32
  an
• 12:32
  experience.
• 12:32
  They
• 12:33
  want
• 12:33
  something
• 12:33
  different.
• 12:34
  They
• 12:34
  want
• 12:34
  something
• 12:34
  they
• 12:35
  can
• 12:35
  touch
• 12:35
  that
• 12:35
  they
• 12:35
  can
• 12:36
  see,
• 12:36
  that
• 12:36
  they
• 12:36
  can
• 12:36
  smell,
• 12:37
  they
• 12:37
  can
• 12:37
  enjoy,
• 12:37
  they
• 12:37
  can
• 12:38
  talk
• 12:38
  about
• 12:38
  and
• 12:38
  they
• 12:39
  can
• 12:39
  make
• 12:39
  their
• 12:39
  own
• 12:39
  content
• 12:40
  about
• 12:40
  as
• 12:41
  well.
• 12:42
  It
• 12:42
  is
• 12:43
  no
• 12:43
  longer
• 12:44
  passive
• 12:44
  when
• 12:45
  it
• 12:45
  comes
• 12:45
  to
• 12:45
  marketing.
• 12:46
  The
• 12:46
  old
• 12:46
  marketing
• 12:47
  funnel
• 12:47
  was
• 12:47
  just
• 12:48
  about
• 12:48
  advertising,
• 12:49
  telling
• 12:49
  us
• 12:49
  why
• 12:49
  we
• 12:50
  needed
• 12:50
  something.
• 12:51
  But
• 12:51
  these
• 12:51
  days
• 12:51
  it's
• 12:52
  not
• 12:52
  like
• 12:52
  that.
• 12:53
  We
• 12:53
  choose
• 12:53
  what
• 12:54
  we
• 12:54
  experience,
• 12:54
  we
• 12:55
  choose
• 12:55
  what
• 12:55
  we
• 12:55
  interact
• 12:55
  with.
• 12:56
  And
• 12:56
  we
• 12:56
  are
• 12:56
  looking
• 12:56
  for
• 12:57
  personalized,
• 12:57
  different
• 12:57
  experiences,
• 12:59
  even
• 12:59
  at
• 12:59
  the
• 12:59
  point
• 13:00
  of
• 13:00
  marketing.
• 13:01
  It's
• 13:01
  why
• 13:01
  Coca
• 13:02
  Cola
• 13:02
  was
• 13:02
  so
• 13:02
  successful
• 13:03
  when
• 13:03
  they
• 13:03
  started
• 13:03
  putting
• 13:04
  names
• 13:04
  on
• 13:04
  their
• 13:04
  bottles.
• 13:05
  Why?
• 13:06
  Because
• 13:07
  it's
• 13:07
  a
• 13:07
  personalized
• 13:07
  experience.
• 13:08
  We
• 13:08
  can
• 13:08
  go
• 13:08
  hunting
• 13:09
  for
• 13:09
  our
• 13:09
  own
• 13:10
  names.
• 13:11
  So
• 13:11
  in
• 13:12
  the
• 13:12
  age
• 13:12
  of
• 13:12
  the
• 13:12
  marketing,
• 13:13
  theme
• 13:13
  park
• 13:13
  experience
• 13:14
  is
• 13:14
  incredibly
• 13:15
  important.
• 13:16
  A
• 13:17
  stands
• 13:18
  for
• 13:19
  attention
• 13:20
  economy.
• 13:21
  In
• 13:22
  the
• 13:22
  age
• 13:22
  of
• 13:22
  the
• 13:22
  digital
• 13:23
  marketing
• 13:23
  theme
• 13:24
  park,
• 13:24
  we
• 13:25
  absolutely
• 13:26
  are
• 13:26
  living
• 13:26
  in
• 13:27
  an
• 13:27
  attention
• 13:27
  economy.
• 13:28
  It
• 13:28
  is
• 13:29
  hard
• 13:29
  for
• 13:29
  us
• 13:30
  to
• 13:30
  keep
• 13:30
  people's
• 13:30
  attention.
• 13:31
  All
• 13:31
  of
• 13:31
  our
• 13:32
  attention
• 13:32
  spans
• 13:32
  are
• 13:33
  a
• 13:33
  lot
• 13:33
  shorter.
• 13:34
  Think
• 13:34
  about
• 13:35
  when
• 13:35
  you
• 13:35
  go
• 13:35
  into
• 13:35
  a
• 13:36
  theme
• 13:36
  park,
• 13:36
  if
• 13:36
  you've
• 13:36
  been
• 13:37
  to
• 13:37
  one
• 13:37
  recently
• 13:37
  or
• 13:37
  a
• 13:38
  fun
• 13:38
  fair
• 13:38
  or
• 13:38
  anything
• 13:39
  similar,
• 13:39
  it
• 13:40
  is
• 13:40
  an
• 13:40
  assault
• 13:41
  on
• 13:41
  the
• 13:41
  senses.
• 13:42
  It
• 13:42
  is
• 13:42
  loud.
• 13:43
  There
• 13:43
  is
• 13:43
  music
• 13:43
  playing,
• 13:44
  there
• 13:44
  is
• 13:44
  screaming,
• 13:45
  there
• 13:45
  is
• 13:45
  noise,
• 13:45
  there
• 13:45
  are
• 13:46
  flashing
• 13:46
  lights.
• 13:46
  There
• 13:47
  are
• 13:47
  people
• 13:47
  shouting
• 13:47
  at
• 13:47
  you
• 13:47
  to
• 13:48
  go
• 13:48
  on
• 13:48
  their
• 13:48
  games.
• 13:49
  There
• 13:49
  is
• 13:49
  so
• 13:49
  much
• 13:50
  going
• 13:50
  on.
• 13:51
  And
• 13:52
  this
• 13:52
  is
• 13:52
  very
• 13:52
  similar
• 13:53
  to
• 13:53
  how
• 13:53
  I
• 13:53
  feel
• 13:54
  sometimes
• 13:54
  when
• 13:54
  I
• 13:54
  go
• 13:55
  on
• 13:55
  social
• 13:55
  media,
• 13:56
  because
• 13:57
  we
• 13:57
  are
• 13:57
  bombarded
• 13:59
  with
• 14:00
  information,
• 14:00
  with
• 14:00
  flashing
• 14:01
  lights,
• 14:01
  with
• 14:01
  images,
• 14:02
  with
• 14:02
  scrollable
• 14:03
  pictures,
• 14:03
  with
• 14:03
  things
• 14:04
  asking
• 14:04
  for
• 14:04
  our
• 14:05
  attention.
• 14:06
  And
• 14:06
  even
• 14:07
  our
• 14:07
  phone
• 14:08
  is
• 14:08
  constantly
• 14:08
  screaming
• 14:09
  for
• 14:09
  our
• 14:09
  attention,
• 14:10
  even
• 14:10
  when
• 14:11
  we're
• 14:11
  chatting
• 14:11
  with
• 14:11
  our
• 14:11
  family
• 14:12
  members.
• 14:12
  We
• 14:13
  are
• 14:13
  living
• 14:13
  in
• 14:13
  an
• 14:13
  attention
• 14:14
  economy.
• 14:14
  And
• 14:15
  it's
• 14:15
  absolutely
• 14:16
  true
• 14:17
  that
• 14:17
  people's
• 14:17
  attentions
• 14:18
  are
• 14:18
  getting
• 14:18
  shorter
• 14:19
  and
• 14:19
  shorter
• 14:20
  and
• 14:21
  shorter.
• 14:22
  So
• 14:22
  when
• 14:22
  we
• 14:22
  know
• 14:23
  we're
• 14:23
  living
• 14:23
  in
• 14:23
  an
• 14:23
  attention
• 14:24
  economy,
• 14:25
  how
• 14:25
  are
• 14:25
  we
• 14:25
  keeping
• 14:26
  people's
• 14:26
  attention
• 14:27
  on
• 14:28
  us?
• 14:29
  How
• 14:29
  are
• 14:29
  we
• 14:30
  ensuring
• 14:30
  people
• 14:30
  notice
• 14:31
  us
• 14:31
  and
• 14:32
  pay
• 14:32
  attention
• 14:32
  to
• 14:33
  us,
• 14:33
  interact
• 14:33
  with
• 14:34
  us,
• 14:35
  rather
• 14:35
  than
• 14:35
  constantly
• 14:36
  being
• 14:36
  distracted
• 14:37
  by
• 14:37
  everyone
• 14:38
  else?
• 14:39
  You
• 14:40
  know,
• 14:40
  I
• 14:40
  think
• 14:40
  one
• 14:40
  of
• 14:40
  the
• 14:41
  biggest
• 14:41
  drivers
• 14:42
  of
• 14:43
  this
• 14:43
  and
• 14:43
  biggest
• 14:43
  way
• 14:44
  we
• 14:44
  can
• 14:44
  see
• 14:44
  it
• 14:44
  is
• 14:45
  just
• 14:45
  imagine
• 14:46
  that
• 14:47
  tomorrow
• 14:47
  you
• 14:48
  get
• 14:48
  engaged.
• 14:49
  You
• 14:49
  get
• 14:49
  engaged
• 14:50
  and
• 14:50
  you're
• 14:50
  very
• 14:50
  excited
• 14:51
  to
• 14:51
  plan
• 14:51
  your
• 14:51
  wedding.
• 14:51
  So
• 14:52
  you
• 14:52
  go
• 14:52
  onto
• 14:52
  TikTok
• 14:53
  or
• 14:53
  Instagram
• 14:53
  or
• 14:53
  any
• 14:54
  other
• 14:54
  social
• 14:54
  media
• 14:55
  platform
• 14:55
  and
• 14:55
  you
• 14:56
  think,
• 14:56
  I'm
• 14:56
  just
• 14:56
  gonna
• 14:56
  have
• 14:56
  a
• 14:56
  quick
• 14:57
  look
• 14:57
  at
• 14:57
  some
• 14:57
  wedding
• 14:58
  inspiration.
• 14:59
  Well,
• 15:00
  you
• 15:00
  could
• 15:00
  search
• 15:01
  for
• 15:01
  wedding
• 15:02
  once
• 15:02
  on
• 15:02
  TikTok,
• 15:03
  and
• 15:04
  I
• 15:04
  guarantee
• 15:04
  you
• 15:05
  the
• 15:05
  next
• 15:05
  time
• 15:05
  you
• 15:05
  log
• 15:06
  on
• 15:06
  to
• 15:06
  TikTok,
• 15:07
  you
• 15:07
  are
• 15:07
  going
• 15:08
  to
• 15:08
  be
• 15:08
  served
• 15:09
  every
• 15:09
  single
• 15:10
  piece
• 15:10
  of
• 15:10
  wedding
• 15:10
  content
• 15:11
  under
• 15:11
  the
• 15:12
  sun
• 15:12
  and
• 15:12
  more
• 15:13
  and
• 15:13
  more
• 15:13
  and
• 15:13
  more
• 15:14
  and
• 15:14
  more
• 15:14
  of
• 15:14
  it.
• 15:15
  And
• 15:15
  what
• 15:15
  happens?
• 15:16
  You
• 15:16
  are
• 15:16
  now
• 15:16
  going
• 15:17
  to
• 15:17
  feel
• 15:17
  overwhelmed
• 15:18
  with
• 15:18
  choice,
• 15:19
  with
• 15:19
  businesses
• 15:20
  showing
• 15:20
  up
• 15:20
  to
• 15:21
  sell
• 15:21
  you
• 15:21
  their
• 15:21
  products,
• 15:21
  and
• 15:22
  your
• 15:22
  attention
• 15:22
  is
• 15:22
  going
• 15:23
  to
• 15:23
  get
• 15:23
  short
• 15:23
  and
• 15:24
  you're
• 15:24
  not
• 15:24
  going
• 15:24
  to
• 15:24
  be
• 15:24
  able
• 15:24
  to
• 15:25
  pay
• 15:25
  attention
• 15:25
  to
• 15:26
  all
• 15:26
  of
• 15:26
  it.
• 15:27
  When
• 15:27
  we're
• 15:28
  thinking
• 15:28
  about
• 15:28
  the
• 15:28
  way
• 15:28
  we
• 15:29
  market
• 15:29
  our
• 15:29
  business
• 15:29
  in
• 15:30
  2025
• 15:30
  and
• 15:30
  beyond,
• 15:31
  we
• 15:31
  need
• 15:31
  to
• 15:31
  remember
• 15:32
  we
• 15:32
  are
• 15:32
  living
• 15:32
  in
• 15:32
  an
• 15:33
  attention
• 15:33
  economy
• 15:34
  where
• 15:34
  attention
• 15:35
  is
• 15:36
  Short.
• 15:37
  So
• 15:37
  we
• 15:38
  really
• 15:38
  need
• 15:38
  to
• 15:38
  think
• 15:38
  about
• 15:39
  how
• 15:39
  we're
• 15:39
  standing
• 15:39
  out
• 15:40
  and
• 15:40
  how
• 15:40
  we're
• 15:40
  grabbing
• 15:40
  people's
• 15:41
  attention.
• 15:42
  That
• 15:43
  brings
• 15:43
  me
• 15:43
  on
• 15:43
  to
• 15:43
  the
• 15:44
  last
• 15:44
  letter
• 15:44
  in
• 15:45
  the
• 15:45
  word
• 15:45
  scream
• 15:45
  then,
• 15:46
  which
• 15:46
  is
• 15:46
  multiple
• 15:47
  routes.
• 15:48
  Now,
• 15:48
  I
• 15:48
  alluded
• 15:49
  to
• 15:49
  this
• 15:49
  at
• 15:49
  the
• 15:50
  beginning
• 15:50
  of
• 15:51
  the
• 15:51
  chat
• 15:51
  today
• 15:52
  here
• 15:52
  on
• 15:52
  the
• 15:52
  podcast
• 15:53
  because
• 15:53
  I
• 15:53
  talked
• 15:54
  about
• 15:54
  the
• 15:54
  moment
• 15:54
  people
• 15:54
  enter
• 15:55
  a
• 15:55
  theme
• 15:55
  park
• 15:55
  and
• 15:56
  how
• 15:56
  they
• 15:56
  all
• 15:56
  go
• 15:57
  off
• 15:57
  in
• 15:57
  different
• 15:58
  directions.
• 15:59
  Now,
• 15:59
  as
• 15:59
  I
• 15:59
  said,
• 16:00
  unlike
• 16:00
  a
• 16:00
  marketing
• 16:01
  funnel,
• 16:01
  where
• 16:01
  everyone
• 16:01
  goes
• 16:01
  in
• 16:02
  at
• 16:02
  the
• 16:02
  top
• 16:02
  and
• 16:02
  everyone
• 16:02
  comes
• 16:03
  out
• 16:03
  at
• 16:03
  the
• 16:03
  bottom,
• 16:04
  well,
• 16:04
  these
• 16:04
  days,
• 16:05
  marketing
• 16:05
  doesn't
• 16:06
  really
• 16:06
  work
• 16:06
  like
• 16:06
  that.
• 16:07
  I
• 16:07
  believe
• 16:07
  there
• 16:07
  are
• 16:07
  multiple
• 16:08
  routes
• 16:08
  in
• 16:09
  and
• 16:09
  out
• 16:09
  of
• 16:09
  the
• 16:10
  marketing
• 16:10
  theme
• 16:10
  park.
• 16:11
  You
• 16:11
  know,
• 16:11
  sometimes
• 16:12
  someone
• 16:12
  will
• 16:12
  come
• 16:12
  across
• 16:12
  you
• 16:13
  on
• 16:13
  TikTok,
• 16:13
  and
• 16:13
  then
• 16:14
  they'll
• 16:14
  find
• 16:14
  you
• 16:14
  on
• 16:14
  LinkedIn,
• 16:15
  and
• 16:15
  then
• 16:15
  they'll
• 16:15
  see
• 16:15
  you
• 16:16
  at
• 16:16
  a
• 16:16
  wedding
• 16:16
  show.
• 16:17
  Then
• 16:17
  they
• 16:17
  may
• 16:17
  see
• 16:17
  you
• 16:18
  someone
• 16:18
  else's
• 16:19
  Instagram
• 16:19
  page.
• 16:20
  There
• 16:20
  is
• 16:20
  all
• 16:20
  sorts
• 16:21
  of
• 16:21
  routes
• 16:22
  into
• 16:22
  the
• 16:22
  marketing
• 16:22
  theme
• 16:23
  park.
• 16:23
  Perhaps
• 16:24
  they
• 16:24
  find
• 16:24
  you
• 16:24
  on
• 16:24
  Google,
• 16:25
  then
• 16:25
  they
• 16:25
  go
• 16:25
  to
• 16:25
  your
• 16:25
  Instagram
• 16:26
  page,
• 16:26
  then
• 16:26
  they
• 16:26
  go
• 16:27
  to
• 16:27
  TikTok,
• 16:27
  and
• 16:27
  then
• 16:27
  they
• 16:27
  send
• 16:28
  you
• 16:28
  an
• 16:28
  email.
• 16:29
  And
• 16:29
  there
• 16:29
  are
• 16:29
  also
• 16:29
  multiple
• 16:30
  routes
• 16:30
  out
• 16:31
  of
• 16:31
  the
• 16:31
  marketing
• 16:32
  theme
• 16:32
  park.
• 16:32
  The
• 16:32
  way
• 16:33
  in
• 16:33
  which
• 16:33
  people
• 16:33
  get
• 16:34
  in
• 16:34
  touch
• 16:34
  with
• 16:34
  you
• 16:34
  and
• 16:35
  contact
• 16:35
  and
• 16:35
  inquire
• 16:36
  with
• 16:36
  you
• 16:36
  is
• 16:37
  constantly
• 16:37
  changing.
• 16:38
  Maybe
• 16:38
  they're
• 16:39
  sending
• 16:39
  you
• 16:39
  a
• 16:39
  DM,
• 16:40
  maybe
• 16:40
  they're
• 16:40
  dropping
• 16:40
  into
• 16:40
  your
• 16:41
  WhatsApp.
• 16:41
  Maybe
• 16:42
  they're
• 16:42
  sending
• 16:42
  you
• 16:42
  a
• 16:42
  form
• 16:43
  online.
• 16:43
  Maybe
• 16:43
  they're
• 16:43
  coming
• 16:44
  via
• 16:44
  a
• 16:44
  directory.
• 16:45
  It
• 16:45
  is
• 16:46
  complicated.
• 16:46
  And
• 16:47
  no
• 16:47
  two
• 16:47
  people
• 16:47
  are
• 16:47
  following
• 16:48
  the
• 16:48
  same
• 16:49
  route.
• 16:50
  Does
• 16:50
  this
• 16:51
  sound
• 16:51
  familiar
• 16:51
  to
• 16:51
  you?
• 16:52
  And
• 16:52
  if
• 16:52
  we
• 16:53
  try
• 16:53
  and
• 16:53
  force
• 16:53
  people
• 16:54
  through
• 16:54
  the
• 16:54
  traditional
• 16:54
  marketing
• 16:55
  funnel,
• 16:55
  guess
• 16:56
  what?
• 16:57
  Unfortunately,
• 16:58
  it
• 16:58
  no
• 16:58
  longer
• 16:59
  works,
• 17:00
  and
• 17:00
  it's
• 17:00
  hard
• 17:01
  and
• 17:01
  we
• 17:01
  lose
• 17:01
  people.
• 17:02
  And
• 17:02
  so
• 17:02
  we
• 17:03
  need
• 17:03
  to
• 17:03
  understand
• 17:03
  that
• 17:04
  we're
• 17:04
  living
• 17:05
  in
• 17:05
  this
• 17:05
  age
• 17:06
  of
• 17:06
  the
• 17:06
  marketing
• 17:07
  theme
• 17:07
  park,
• 17:07
  where
• 17:07
  people
• 17:08
  come
• 17:08
  in
• 17:09
  one
• 17:09
  place
• 17:09
  and
• 17:10
  they
• 17:10
  inquire
• 17:11
  a
• 17:11
  totally
• 17:11
  different
• 17:12
  place,
• 17:12
  and
• 17:12
  there's
• 17:13
  no
• 17:13
  rhyme
• 17:13
  or
• 17:13
  reason,
• 17:13
  and
• 17:14
  it
• 17:14
  never
• 17:14
  follows
• 17:14
  the
• 17:15
  same
• 17:15
  path
• 17:16
  twice.
• 17:17
  So
• 17:17
  what
• 17:17
  does
• 17:17
  that
• 17:17
  mean
• 17:17
  for
• 17:18
  us
• 17:18
  then,
• 17:18
  in
• 17:18
  the
• 17:18
  wedding
• 17:19
  industry?
• 17:19
  I've
• 17:19
  talked
• 17:19
  you
• 17:20
  through
• 17:20
  the
• 17:20
  different
• 17:20
  letters.
• 17:21
  I'm
• 17:21
  going
• 17:21
  to
• 17:21
  recap
• 17:22
  them
• 17:22
  one
• 17:22
  more
• 17:22
  time.
• 17:23
  S.
• 17:23
  In
• 17:24
  the
• 17:24
  age
• 17:24
  of
• 17:24
  the
• 17:24
  marketing
• 17:25
  theme
• 17:25
  park,
• 17:25
  S
• 17:25
  stands
• 17:26
  for
• 17:26
  sparking
• 17:26
  interest.
• 17:27
  C
• 17:28
  stands
• 17:28
  for
• 17:28
  customized
• 17:29
  and
• 17:29
  transparent
• 17:29
  pricing.
• 17:30
  R
• 17:30
  stands
• 17:31
  for
• 17:31
  reputation,
• 17:32
  E
• 17:32
  for
• 17:32
  those
• 17:33
  experiences,
• 17:34
  A
• 17:34
  for
• 17:34
  attention
• 17:35
  economy,
• 17:35
  and
• 17:36
  M
• 17:36
  for
• 17:36
  multiple
• 17:37
  routes.
• 17:38
  So
• 17:38
  what
• 17:38
  does
• 17:38
  it
• 17:38
  mean
• 17:38
  for
• 17:39
  us
• 17:39
  then?
• 17:39
  Well,
• 17:39
  first
• 17:40
  of
• 17:40
  all,
• 17:40
  it
• 17:40
  means
• 17:40
  couples
• 17:41
  are
• 17:41
  easily
• 17:41
  distracted.
• 17:42
  This
• 17:42
  leads
• 17:42
  to
• 17:42
  ghosting.
• 17:43
  This
• 17:43
  means
• 17:43
  to
• 17:43
  them
• 17:44
  disappearing
• 17:44
  off
• 17:44
  the
• 17:44
  face
• 17:45
  of
• 17:45
  the
• 17:45
  earth
• 17:45
  because
• 17:45
  they're
• 17:46
  overwhelmed
• 17:46
  and
• 17:46
  someone
• 17:47
  else
• 17:47
  has
• 17:47
  grabbed
• 17:47
  their
• 17:47
  attention.
• 17:48
  It
• 17:49
  means
• 17:49
  we
• 17:49
  need
• 17:49
  to
• 17:49
  show
• 17:50
  up
• 17:50
  in
• 17:50
  a
• 17:50
  variety
• 17:50
  of
• 17:51
  places
• 17:51
  and
• 17:51
  show
• 17:52
  up
• 17:52
  often.
• 17:53
  It
• 17:53
  means
• 17:53
  couples
• 17:53
  want
• 17:54
  to
• 17:54
  be
• 17:54
  able
• 17:54
  to
• 17:54
  interact
• 17:54
  with
• 17:55
  us
• 17:55
  in
• 17:55
  a
• 17:55
  variety
• 17:55
  of
• 17:56
  ways
• 17:56
  and
• 17:56
  not
• 17:56
  be
• 17:57
  forced
• 17:57
  down
• 17:57
  a
• 17:57
  funnel.
• 17:58
  Couples
• 17:59
  want
• 17:59
  a
• 17:59
  personalized
• 18:00
  experience
• 18:00
  that
• 18:00
  is
• 18:01
  unique
• 18:01
  to
• 18:01
  them.
• 18:02
  People
• 18:02
  want
• 18:03
  transparent
• 18:03
  pricing
• 18:04
  and
• 18:04
  they
• 18:04
  want
• 18:04
  different
• 18:04
  levels
• 18:05
  of
• 18:05
  pricing
• 18:05
  so
• 18:05
  that
• 18:06
  they
• 18:06
  can
• 18:06
  upgrade
• 18:06
  to
• 18:07
  something
• 18:07
  even
• 18:07
  better.
• 18:08
  It
• 18:09
  means
• 18:09
  that
• 18:09
  they
• 18:09
  need
• 18:10
  easy
• 18:10
  to
• 18:10
  digest
• 18:10
  information
• 18:11
  because
• 18:11
  their
• 18:12
  attentions
• 18:12
  are
• 18:12
  short.
• 18:13
  And
• 18:13
  also
• 18:13
  they
• 18:14
  need
• 18:14
  clear
• 18:14
  signposts
• 18:15
  about
• 18:15
  how
• 18:15
  they
• 18:15
  can
• 18:15
  get
• 18:16
  in
• 18:16
  touch
• 18:16
  with
• 18:16
  you
• 18:16
  and
• 18:17
  what
• 18:17
  happens
• 18:17
  next.
• 18:18
  And
• 18:19
  sometimes
• 18:20
  they're
• 18:20
  spending
• 18:20
  longer
• 18:21
  in
• 18:21
  the
• 18:21
  marketing
• 18:21
  theme
• 18:21
  park
• 18:22
  than
• 18:22
  you
• 18:22
  expect.
• 18:23
  So,
• 18:23
  for
• 18:24
  example,
• 18:24
  once
• 18:25
  upon
• 18:25
  a
• 18:25
  time
• 18:26
  we
• 18:26
  used
• 18:26
  to
• 18:26
  say
• 18:26
  that
• 18:26
  someone
• 18:27
  got
• 18:27
  engaged
• 18:27
  and
• 18:27
  then
• 18:27
  within
• 18:28
  a
• 18:28
  few
• 18:28
  weeks
• 18:28
  they
• 18:28
  booked
• 18:28
  their
• 18:29
  venue.
• 18:29
  Within
• 18:29
  a
• 18:29
  few
• 18:30
  more
• 18:30
  days
• 18:30
  later,
• 18:30
  they
• 18:31
  put
• 18:31
  their
• 18:31
  photographer,
• 18:32
  et
• 18:32
  cetera,
• 18:32
  et
• 18:32
  cetera.
• 18:33
  But
• 18:33
  what
• 18:33
  I
• 18:33
  am
• 18:34
  seeing
• 18:34
  out
• 18:34
  there
• 18:34
  more
• 18:35
  and
• 18:35
  more
• 18:35
  and
• 18:35
  more
• 18:36
  is
• 18:36
  that
• 18:36
  there
• 18:36
  is
• 18:36
  a
• 18:36
  huge
• 18:37
  delay
• 18:37
  factor
• 18:38
  in
• 18:38
  someone
• 18:39
  deciding
• 18:40
  that
• 18:40
  they
• 18:40
  need
• 18:40
  a
• 18:40
  certain
• 18:41
  type
• 18:41
  of
• 18:41
  service
• 18:42
  and
• 18:42
  then
• 18:42
  actually
• 18:42
  booking.
• 18:43
  And
• 18:43
  sometimes
• 18:44
  they'll
• 18:44
  inquire
• 18:44
  with
• 18:44
  you
• 18:45
  and
• 18:45
  then
• 18:45
  disappear
• 18:45
  back
• 18:46
  into
• 18:46
  the
• 18:46
  marketing
• 18:46
  theme
• 18:47
  park
• 18:47
  to
• 18:47
  look
• 18:47
  at
• 18:47
  all
• 18:47
  their
• 18:47
  different
• 18:48
  options
• 18:48
  and
• 18:48
  be
• 18:48
  overwhelmed
• 18:49
  for
• 18:49
  a
• 18:49
  couple
• 18:50
  of
• 18:50
  months.
• 18:50
  And
• 18:50
  then
• 18:50
  guess
• 18:51
  what,
• 18:51
  they
• 18:51
  come
• 18:51
  right
• 18:51
  back
• 18:52
  to
• 18:52
  you
• 18:52
  again.
• 18:53
  So
• 18:53
  those
• 18:53
  timelines
• 18:54
  are
• 18:54
  no
• 18:54
  longer
• 18:54
  linear
• 18:55
  and
• 18:55
  they're
• 18:55
  no
• 18:55
  longer
• 18:56
  set
• 18:56
  because
• 18:57
  people
• 18:57
  get
• 18:57
  distracted.
• 18:58
  And
• 18:58
  there
• 18:58
  is
• 18:58
  a
• 18:58
  whole
• 18:58
  lot
• 18:59
  of
• 18:59
  stuff
• 18:59
  for
• 18:59
  them
• 18:59
  to
• 18:59
  enjoy
• 19:00
  and
• 19:00
  experience
• 19:01
  inside
• 19:01
  of
• 19:02
  the
• 19:02
  marketing
• 19:02
  theme
• 19:03
  park.
• 19:04
  So
• 19:04
  that's
• 19:04
  the
• 19:04
  concept
• 19:05
  and
• 19:05
  that's
• 19:05
  what
• 19:05
  I
• 19:05
  want
• 19:05
  you
• 19:06
  to
• 19:06
  dwell
• 19:06
  on
• 19:06
  as
• 19:06
  you
• 19:07
  start
• 19:07
  thinking
• 19:07
  about
• 19:07
  your
• 19:08
  business
• 19:08
  in
• 19:08
  2025.
• 19:09
  It
• 19:10
  is
• 19:10
  no
• 19:10
  longer
• 19:10
  about
• 19:11
  the
• 19:11
  funnel.
• 19:12
  We
• 19:12
  are
• 19:12
  living
• 19:12
  in
• 19:12
  the
• 19:13
  age
• 19:13
  of
• 19:13
  the
• 19:13
  marketing
• 19:14
  theme
• 19:14
  park.
• 19:15
  So
• 19:15
  as
• 19:16
  we
• 19:16
  come
• 19:16
  towards
• 19:17
  the
• 19:17
  end
• 19:17
  of
• 19:17
  this
• 19:17
  episode,
• 19:17
  I
• 19:18
  wanted
• 19:18
  to
• 19:18
  share
• 19:18
  with
• 19:18
  you
• 19:19
  five
• 19:19
  practical
• 19:19
  things
• 19:20
  that
• 19:20
  I
• 19:20
  think
• 19:21
  this
• 19:21
  means
• 19:21
  for
• 19:21
  your
• 19:22
  business.
• 19:22
  If
• 19:23
  we
• 19:23
  are
• 19:23
  understanding
• 19:24
  we're
• 19:24
  living
• 19:24
  in
• 19:24
  the
• 19:24
  age
• 19:25
  of
• 19:25
  the
• 19:25
  marketing
• 19:25
  theme
• 19:26
  park.
• 19:27
  So
• 19:27
  the
• 19:27
  first
• 19:27
  one
• 19:27
  is,
• 19:28
  I
• 19:28
  believe
• 19:28
  as
• 19:29
  we
• 19:29
  go
• 19:29
  into
• 19:29
  this
• 19:29
  year,
• 19:30
  less
• 19:31
  is
• 19:31
  more.
• 19:32
  Now,
• 19:32
  you
• 19:32
  may
• 19:32
  think
• 19:32
  this
• 19:33
  is
• 19:33
  contradictory,
• 19:34
  and
• 19:34
  I'm
• 19:34
  saying
• 19:34
  that
• 19:35
  there's
• 19:35
  so
• 19:35
  much
• 19:35
  going
• 19:35
  on
• 19:35
  out
• 19:36
  there
• 19:36
  and
• 19:36
  therefore
• 19:36
  you
• 19:36
  need
• 19:36
  to
• 19:37
  give
• 19:37
  loads
• 19:37
  in
• 19:38
  order
• 19:38
  to
• 19:38
  stand
• 19:38
  out.
• 19:39
  But
• 19:39
  actually,
• 19:40
  because
• 19:40
  there
• 19:40
  is
• 19:40
  so
• 19:41
  much
• 19:41
  noise,
• 19:41
  I
• 19:42
  think
• 19:42
  people
• 19:42
  are
• 19:42
  getting
• 19:43
  overwhelmed.
• 19:44
  And
• 19:44
  I
• 19:44
  think
• 19:44
  now
• 19:45
  people
• 19:45
  are
• 19:45
  starting
• 19:45
  to
• 19:45
  look
• 19:45
  for
• 19:46
  quality
• 19:46
  over
• 19:47
  quantity.
• 19:47
  That
• 19:48
  means
• 19:48
  we
• 19:48
  don't
• 19:48
  need
• 19:48
  to
• 19:49
  keep
• 19:49
  throwing
• 19:50
  more
• 19:50
  at
• 19:50
  it.
• 19:50
  But
• 19:50
  what
• 19:51
  we
• 19:51
  do
• 19:51
  need
• 19:51
  to
• 19:51
  do
• 19:51
  is
• 19:51
  make
• 19:52
  sure
• 19:52
  we're
• 19:52
  having
• 19:52
  high
• 19:52
  quality
• 19:53
  content
• 19:53
  that
• 19:54
  is
• 19:54
  easy
• 19:54
  for
• 19:54
  people
• 19:55
  to
• 19:55
  digest
• 19:56
  and
• 19:56
  is
• 19:56
  a
• 19:56
  reason
• 19:56
  for
• 19:57
  them
• 19:57
  to
• 19:57
  pay
• 19:57
  attention
• 19:58
  to
• 19:58
  us.
• 19:58
  Perhaps
• 19:59
  we're
• 19:59
  giving
• 19:59
  them
• 20:00
  some
• 20:00
  really
• 20:00
  helpful
• 20:00
  tips.
• 20:01
  Maybe
• 20:01
  we're
• 20:01
  giving
• 20:01
  some
• 20:02
  really
• 20:02
  funny
• 20:02
  reels,
• 20:03
  maybe
• 20:03
  we're
• 20:03
  doing
• 20:04
  more
• 20:04
  video
• 20:04
  content,
• 20:05
  more
• 20:05
  inspiration,
• 20:06
  but
• 20:06
  we're
• 20:06
  not
• 20:06
  doing
• 20:07
  loads
• 20:07
  and
• 20:07
  loads
• 20:07
  and
• 20:07
  loads
• 20:07
  of
• 20:08
  posts
• 20:08
  for
• 20:08
  the
• 20:08
  pointlessness
• 20:09
  of
• 20:09
  it.
• 20:10
  But
• 20:10
  what
• 20:10
  we're
• 20:10
  doing
• 20:11
  is
• 20:11
  we're
• 20:11
  thinking
• 20:11
  about
• 20:12
  how
• 20:12
  can
• 20:12
  we
• 20:12
  spark
• 20:12
  interest,
• 20:13
  how
• 20:13
  can
• 20:13
  we
• 20:13
  attract
• 20:14
  that
• 20:14
  attention
• 20:14
  when
• 20:15
  we're
• 20:15
  living
• 20:15
  in
• 20:15
  this
• 20:15
  attention
• 20:16
  economy?
• 20:16
  What
• 20:17
  is
• 20:17
  it
• 20:17
  that's
• 20:17
  going
• 20:17
  to
• 20:17
  make
• 20:17
  someone
• 20:18
  stop
• 20:18
  and
• 20:18
  look
• 20:18
  at
• 20:19
  me
• 20:19
  or
• 20:19
  follow
• 20:20
  me
• 20:20
  over
• 20:21
  all
• 20:21
  my
• 20:21
  competitors?
• 20:22
  So
• 20:23
  the
• 20:23
  first
• 20:23
  thing
• 20:23
  I
• 20:23
  want
• 20:23
  you
• 20:24
  to
• 20:24
  think
• 20:24
  about
• 20:24
  is
• 20:24
  less
• 20:25
  is
• 20:25
  more.
• 20:25
  It's
• 20:25
  better
• 20:25
  to
• 20:26
  do
• 20:26
  something
• 20:26
  really
• 20:26
  well
• 20:27
  and
• 20:27
  get
• 20:27
  it
• 20:27
  right
• 20:28
  and
• 20:28
  stand
• 20:28
  out
• 20:29
  and
• 20:29
  spark
• 20:29
  interest
• 20:30
  than
• 20:30
  to
• 20:30
  just
• 20:30
  keep
• 20:31
  throwing
• 20:31
  more
• 20:31
  stuff
• 20:32
  into
• 20:32
  the
• 20:32
  noise.
• 20:33
  Secondly,
• 20:34
  I
• 20:35
  believe,
• 20:35
  and
• 20:35
  I
• 20:35
  mentioned
• 20:36
  this
• 20:36
  earlier,
• 20:36
  that
• 20:37
  more
• 20:37
  than
• 20:37
  ever
• 20:38
  in
• 20:38
  this
• 20:38
  world
• 20:39
  with
• 20:39
  marketing,
• 20:40
  that
• 20:41
  relationships
• 20:42
  and
• 20:42
  reputation
• 20:43
  is
• 20:43
  the
• 20:44
  strongest
• 20:44
  suit
• 20:45
  that
• 20:45
  you've
• 20:45
  got.
• 20:46
  Okay?
• 20:46
  We
• 20:47
  know
• 20:47
  in
• 20:47
  the
• 20:47
  wedding
• 20:47
  industry
• 20:48
  how
• 20:48
  important
• 20:48
  relationships
• 20:49
  are,
• 20:49
  and
• 20:50
  it
• 20:50
  is
• 20:50
  a
• 20:50
  way
• 20:50
  to
• 20:50
  jump
• 20:51
  to
• 20:51
  the
• 20:51
  front
• 20:51
  of
• 20:51
  the
• 20:51
  queue
• 20:52
  in
• 20:52
  the
• 20:52
  marketing
• 20:53
  theme
• 20:53
  park.
• 20:53
  You
• 20:53
  might
• 20:53
  as
• 20:53
  well
• 20:54
  have
• 20:54
  a
• 20:54
  big
• 20:54
  buzzer
• 20:55
  over
• 20:55
  your
• 20:55
  head
• 20:55
  if
• 20:56
  someone
• 20:56
  sends
• 20:56
  someone
• 20:57
  else
• 20:57
  your
• 20:57
  way,
• 20:58
  because
• 20:58
  that
• 20:58
  is
• 20:58
  going
• 20:58
  to
• 20:59
  stand
• 20:59
  out
• 20:59
  from
• 20:59
  the
• 20:59
  crowd.
• 21:00
  So
• 21:00
  what
• 21:01
  are
• 21:01
  you
• 21:01
  doing
• 21:01
  this
• 21:02
  year
• 21:02
  to
• 21:02
  build
• 21:02
  relationships?
• 21:03
  Are
• 21:03
  you
• 21:04
  forging
• 21:04
  relationships
• 21:05
  with
• 21:05
  wedding
• 21:05
  venues?
• 21:06
  Are
• 21:06
  you
• 21:06
  forging
• 21:07
  relationships
• 21:07
  with
• 21:07
  other
• 21:08
  in
• 21:09
  your
• 21:09
  area,
• 21:09
  even
• 21:09
  with
• 21:10
  people
• 21:10
  that
• 21:10
  do
• 21:10
  the
• 21:10
  same
• 21:11
  as
• 21:11
  you?
• 21:11
  When
• 21:11
  was
• 21:11
  the
• 21:11
  last
• 21:12
  time
• 21:12
  you
• 21:12
  went
• 21:12
  out
• 21:12
  and
• 21:12
  about
• 21:13
  to
• 21:13
  a
• 21:13
  networking
• 21:14
  event
• 21:14
  to
• 21:14
  meet
• 21:14
  people
• 21:15
  in
• 21:15
  person
• 21:15
  to
• 21:16
  build
• 21:16
  relationships
• 21:17
  at
• 21:17
  a
• 21:17
  conference?
• 21:18
  What
• 21:18
  are
• 21:18
  you
• 21:18
  doing
• 21:19
  to
• 21:19
  make
• 21:19
  it
• 21:19
  easy
• 21:19
  for
• 21:20
  them
• 21:20
  to
• 21:20
  recommend
• 21:20
  you?
• 21:21
  Are
• 21:21
  you
• 21:21
  recommending
• 21:22
  people
• 21:22
  back?
• 21:23
  Also,
• 21:23
  are
• 21:24
  you
• 21:24
  ensuring
• 21:24
  you're
• 21:25
  using
• 21:25
  your
• 21:25
  testimonials
• 21:26
  everywhere?
• 21:26
  Are
• 21:27
  you
• 21:27
  talking
• 21:27
  about
• 21:27
  other
• 21:27
  people's
• 21:28
  recommendations
• 21:29
  of
• 21:29
  you?
• 21:29
  Are
• 21:30
  you
• 21:30
  posting
• 21:30
  them
• 21:30
  on
• 21:30
  social
• 21:31
  media?
• 21:31
  Do
• 21:31
  you
• 21:31
  have
• 21:32
  them
• 21:32
  everywhere
• 21:32
  on
• 21:32
  your
• 21:33
  website?
• 21:33
  You
• 21:34
  need
• 21:34
  to
• 21:34
  stand
• 21:34
  up
• 21:35
  and
• 21:35
  be
• 21:36
  counted
• 21:36
  because
• 21:37
  reputation
• 21:37
  is
• 21:38
  the
• 21:38
  fastest
• 21:38
  way
• 21:39
  to
• 21:39
  make
• 21:39
  moves
• 21:40
  in
• 21:40
  the
• 21:40
  marketing
• 21:40
  theme
• 21:41
  park.
• 21:41
  It
• 21:41
  is
• 21:42
  harder
• 21:42
  to
• 21:43
  get
• 21:43
  your
• 21:43
  content
• 21:43
  to
• 21:43
  stand
• 21:44
  out
• 21:44
  when
• 21:44
  there's
• 21:44
  10
• 21:45
  million
• 21:45
  other
• 21:45
  people
• 21:46
  shouting
• 21:46
  about
• 21:46
  the
• 21:47
  same
• 21:47
  thing.
• 21:48
  But
• 21:48
  if
• 21:48
  someone
• 21:49
  else
• 21:49
  says,
• 21:49
  you
• 21:50
  should
• 21:50
  go
• 21:50
  and
• 21:50
  chat
• 21:50
  with
• 21:50
  Becca,
• 21:51
  that
• 21:51
  is
• 21:51
  more
• 21:52
  powerful
• 21:52
  than
• 21:53
  any
• 21:53
  of
• 21:53
  it.
• 21:54
  So
• 21:54
  my
• 21:54
  second
• 21:55
  thing
• 21:55
  today
• 21:55
  is
• 21:55
  that
• 21:55
  I
• 21:56
  want
• 21:56
  you
• 21:56
  to
• 21:56
  really
• 21:56
  think
• 21:56
  about
• 21:57
  paying
• 21:57
  attention
• 21:57
  to
• 21:57
  those
• 21:58
  relationships.
• 21:58
  How
• 21:59
  are
• 21:59
  you
• 21:59
  building
• 21:59
  them?
• 22:00
  Where
• 22:00
  are
• 22:00
  you
• 22:00
  building
• 22:00
  them?
• 22:01
  And
• 22:01
  have
• 22:01
  you
• 22:01
  neglected
• 22:02
  it?
• 22:02
  Okay.
• 22:03
  The
• 22:03
  third
• 22:03
  way
• 22:03
  to
• 22:04
  stand
• 22:04
  out
• 22:04
  in
• 22:04
  the
• 22:05
  age
• 22:05
  of
• 22:05
  the
• 22:05
  marketing
• 22:05
  theme
• 22:06
  park
• 22:06
  is
• 22:06
  to
• 22:06
  zig
• 22:07
  when
• 22:07
  others
• 22:08
  zag.
• 22:09
  As
• 22:09
  you
• 22:09
  know,
• 22:09
  I'm
• 22:10
  a
• 22:10
  massive
• 22:10
  spy
• 22:10
  skills
• 22:11
  fan
• 22:11
  and
• 22:11
  they
• 22:11
  have
• 22:11
  a
• 22:12
  very
• 22:12
  famous
• 22:13
  lyric.
• 22:13
  Zig,
• 22:14
  Zig.
• 22:14
  Ah.
• 22:15
  So
• 22:15
  that
• 22:15
  is
• 22:15
  what
• 22:15
  we're
• 22:16
  thinking
• 22:16
  about
• 22:16
  right
• 22:17
  now,
• 22:17
  zigging,
• 22:18
  not
• 22:18
  zagging.
• 22:19
  So
• 22:19
  what
• 22:20
  that
• 22:20
  means
• 22:20
  is
• 22:21
  that
• 22:21
  when
• 22:21
  everyone
• 22:21
  else
• 22:22
  is
• 22:22
  going
• 22:22
  one
• 22:22
  direction,
• 22:23
  you
• 22:23
  go
• 22:23
  another
• 22:24
  direction.
• 22:24
  This
• 22:25
  is
• 22:25
  a
• 22:25
  way
• 22:25
  to
• 22:25
  stand
• 22:26
  out
• 22:26
  in
• 22:26
  a
• 22:26
  crowded
• 22:27
  marketplace.
• 22:28
  Because
• 22:28
  if
• 22:28
  everyone
• 22:29
  around
• 22:29
  you
• 22:29
  is
• 22:29
  doing
• 22:30
  exactly
• 22:30
  the
• 22:30
  same
• 22:30
  thing,
• 22:31
  you
• 22:31
  just
• 22:31
  blend
• 22:31
  in.
• 22:32
  Whereas
• 22:32
  if
• 22:32
  you're
• 22:33
  looking
• 22:33
  at
• 22:33
  something
• 22:33
  totally
• 22:34
  different,
• 22:34
  you're
• 22:35
  saying
• 22:35
  something
• 22:35
  different,
• 22:36
  you're
• 22:36
  going
• 22:37
  with
• 22:37
  your
• 22:37
  gut,
• 22:37
  you're
• 22:37
  being
• 22:38
  yourself,
• 22:38
  you're
• 22:38
  being
• 22:38
  unapologetically
• 22:39
  you.
• 22:39
  You've
• 22:40
  got
• 22:40
  new
• 22:40
  concepts,
• 22:40
  new
• 22:41
  ideas,
• 22:41
  new
• 22:41
  trends,
• 22:42
  then
• 22:42
  guess
• 22:42
  what?
• 22:43
  That
• 22:43
  stands
• 22:43
  out.
• 22:44
  So
• 22:44
  stop
• 22:44
  looking
• 22:45
  left
• 22:45
  and
• 22:45
  right
• 22:45
  at
• 22:45
  what
• 22:45
  your
• 22:46
  competitors
• 22:46
  are
• 22:46
  doing
• 22:47
  and
• 22:47
  copying
• 22:47
  it.
• 22:48
  Instead,
• 22:48
  go
• 22:48
  look
• 22:48
  at
• 22:49
  some
• 22:49
  other
• 22:49
  industries,
• 22:49
  go
• 22:50
  and
• 22:50
  look
• 22:50
  at
• 22:50
  industry
• 22:50
  leaders,
• 22:51
  go
• 22:51
  and
• 22:51
  look
• 22:51
  at
• 22:52
  film
• 22:52
  and
• 22:52
  TV
• 22:53
  and
• 22:53
  all
• 22:53
  those
• 22:53
  kind
• 22:53
  of
• 22:54
  things
• 22:54
  and
• 22:54
  get
• 22:55
  ideas
• 22:55
  and
• 22:55
  inspiration
• 22:56
  from
• 22:57
  them.
• 22:57
  One
• 22:58
  of
• 22:58
  my
• 22:58
  favorite
• 22:58
  marketing
• 22:59
  teams
• 22:59
  at
• 22:59
  the
• 22:59
  moment
• 23:00
  is
• 23:00
  Aldi.
• 23:01
  Aldi
• 23:01
  have
• 23:02
  great
• 23:02
  marketing.
• 23:03
  Their
• 23:03
  marketing
• 23:03
  game
• 23:03
  on
• 23:04
  social
• 23:04
  media
• 23:04
  is
• 23:05
  brilliant.
• 23:05
  It
• 23:05
  is
• 23:06
  funny.
• 23:06
  It
• 23:06
  is
• 23:06
  different
• 23:07
  to
• 23:07
  what
• 23:07
  everyone
• 23:08
  else
• 23:08
  is
• 23:08
  doing
• 23:09
  and
• 23:09
  it
• 23:09
  stands
• 23:10
  out.
• 23:10
  So
• 23:11
  are
• 23:11
  there
• 23:11
  ways
• 23:11
  in
• 23:11
  which
• 23:12
  you
• 23:12
  can
• 23:12
  zig
• 23:12
  instead
• 23:13
  of
• 23:13
  zag
• 23:13
  or
• 23:13
  zag
• 23:14
  instead
• 23:14
  of
• 23:14
  zig?
• 23:15
  Stop
• 23:15
  blending
• 23:16
  in
• 23:16
  with
• 23:16
  everyone.
• 23:17
  If
• 23:17
  you
• 23:17
  want
• 23:17
  to
• 23:17
  stand
• 23:18
  out,
• 23:18
  you
• 23:18
  need
• 23:18
  to
• 23:18
  be
• 23:18
  doing
• 23:19
  something
• 23:19
  different.
• 23:20
  That's
• 23:21
  what
• 23:21
  happens
• 23:21
  at
• 23:21
  a
• 23:21
  theme
• 23:21
  park.
• 23:22
  The
• 23:22
  different
• 23:22
  ride,
• 23:23
  the
• 23:23
  different
• 23:23
  attraction.
• 23:24
  The
• 23:24
  new
• 23:24
  thing
• 23:24
  is
• 23:25
  the
• 23:25
  thing
• 23:25
  that
• 23:25
  people
• 23:25
  are
• 23:26
  drawn
• 23:26
  to
• 23:26
  first.
• 23:27
  The
• 23:28
  fourth
• 23:28
  thing
• 23:28
  is
• 23:28
  you
• 23:29
  do
• 23:29
  need
• 23:29
  to
• 23:29
  be
• 23:29
  showing
• 23:30
  up
• 23:30
  in
• 23:30
  multiple
• 23:31
  places
• 23:32
  and
• 23:32
  make
• 23:33
  sure
• 23:33
  you're
• 23:33
  accepting
• 23:34
  to
• 23:34
  be
• 23:34
  contacted
• 23:35
  in
• 23:35
  multiple
• 23:36
  places.
• 23:37
  We
• 23:37
  know
• 23:37
  that
• 23:37
  everyone
• 23:38
  has
• 23:38
  a
• 23:38
  different
• 23:38
  idea
• 23:39
  of
• 23:39
  where
• 23:39
  they're
• 23:39
  going
• 23:39
  for
• 23:40
  their
• 23:40
  marketing.
• 23:40
  For
• 23:41
  example,
• 23:41
  this
• 23:41
  year
• 23:42
  is
• 23:42
  the
• 23:42
  first
• 23:42
  year
• 23:42
  that
• 23:43
  I've
• 23:43
  really
• 23:43
  started
• 23:43
  to
• 23:43
  hear
• 23:44
  a
• 23:44
  lot
• 23:44
  of
• 23:44
  people
• 23:44
  say
• 23:45
  that
• 23:45
  they're
• 23:45
  starting
• 23:46
  to
• 23:46
  book
• 23:46
  people
• 23:47
  via
• 23:47
  ChatGPT.
• 23:48
  So
• 23:48
  their
• 23:49
  couples
• 23:49
  are
• 23:49
  going
• 23:49
  to
• 23:50
  AI
• 23:50
  and
• 23:50
  asking
• 23:51
  for
• 23:51
  recommendations
• 23:52
  and
• 23:52
  they're
• 23:52
  being
• 23:52
  recommended
• 23:53
  and
• 23:53
  then
• 23:53
  they're
• 23:53
  getting
• 23:54
  in
• 23:54
  touch.
• 23:55
  People
• 23:55
  are
• 23:55
  contacting
• 23:56
  via
• 23:56
  Instagram
• 23:57
  DMs.
• 23:58
  Instagram
• 23:58
  just
• 23:58
  added
• 23:59
  a
• 23:59
  new
• 23:59
  feature
• 23:59
  where
• 23:59
  you
• 23:59
  can
• 24:00
  add
• 24:00
  your
• 24:00
  business
• 24:00
  WhatsApp
• 24:01
  to
• 24:01
  your
• 24:01
  Instagram
• 24:02
  story
• 24:02
  so
• 24:02
  that
• 24:02
  people
• 24:03
  can
• 24:03
  contact
• 24:03
  you
• 24:03
  easily
• 24:04
  there.
• 24:04
  Some
• 24:05
  people
• 24:05
  will
• 24:05
  still
• 24:05
  come
• 24:05
  via
• 24:06
  your
• 24:06
  website
• 24:06
  form,
• 24:07
  some
• 24:07
  people
• 24:07
  will
• 24:08
  still
• 24:08
  send
• 24:08
  you
• 24:08
  a
• 24:08
  text
• 24:09
  or
• 24:09
  ring
• 24:09
  you
• 24:09
  up.
• 24:10
  You
• 24:10
  know,
• 24:10
  people
• 24:10
  will
• 24:10
  come
• 24:11
  from
• 24:11
  a
• 24:11
  variety
• 24:11
  of
• 24:12
  places.
• 24:12
  So
• 24:12
  you
• 24:12
  need
• 24:13
  to
• 24:13
  make
• 24:13
  sure
• 24:13
  you
• 24:13
  have
• 24:13
  a
• 24:13
  variety
• 24:14
  of
• 24:14
  options
• 24:14
  available
• 24:15
  to
• 24:15
  you
• 24:16
  and
• 24:16
  that
• 24:17
  you
• 24:17
  have
• 24:17
  a
• 24:17
  presence
• 24:18
  on
• 24:18
  all
• 24:18
  the
• 24:18
  different
• 24:19
  places.
• 24:20
  Now,
• 24:20
  as
• 24:20
  I
• 24:20
  always
• 24:21
  say,
• 24:21
  it's
• 24:21
  not
• 24:22
  always
• 24:22
  possible
• 24:22
  to
• 24:22
  keep
• 24:23
  everything
• 24:23
  going
• 24:24
  all
• 24:24
  of
• 24:24
  the
• 24:24
  time,
• 24:24
  especially
• 24:25
  if
• 24:25
  you're
• 24:25
  a
• 24:25
  one
• 24:25
  man
• 24:26
  band.
• 24:26
  So
• 24:27
  you
• 24:27
  can
• 24:27
  just
• 24:28
  have
• 24:28
  a
• 24:28
  static
• 24:28
  presence
• 24:29
  on
• 24:29
  a
• 24:29
  site.
• 24:29
  So
• 24:30
  for
• 24:30
  example,
• 24:30
  if
• 24:30
  you're
• 24:30
  not
• 24:30
  on
• 24:31
  TikTok,
• 24:31
  but
• 24:32
  people
• 24:32
  might
• 24:32
  be
• 24:32
  looking
• 24:32
  for
• 24:32
  you
• 24:33
  on
• 24:33
  TikTok,
• 24:33
  have
• 24:34
  one
• 24:34
  TikTok
• 24:34
  video
• 24:35
  with
• 24:35
  an
• 24:35
  account
• 24:35
  of
• 24:36
  your
• 24:36
  business
• 24:36
  name.
• 24:36
  That
• 24:37
  is
• 24:37
  a
• 24:37
  video
• 24:37
  of
• 24:37
  you
• 24:38
  saying,
• 24:38
  hey,
• 24:38
  glad
• 24:39
  you
• 24:39
  found
• 24:39
  me
• 24:39
  on
• 24:39
  TikTok.
• 24:40
  I
• 24:40
  don't
• 24:40
  actually
• 24:40
  use
• 24:41
  it,
• 24:41
  but
• 24:41
  you
• 24:41
  can
• 24:41
  find
• 24:42
  me
• 24:42
  on
• 24:42
  Instagram
• 24:42
  or
• 24:42
  whatever
• 24:43
  it
• 24:43
  is.
• 24:43
  Have
• 24:43
  something.
• 24:44
  So
• 24:44
  if
• 24:44
  someone
• 24:44
  finds
• 24:45
  you
• 24:45
  there,
• 24:45
  at
• 24:46
  least
• 24:46
  they
• 24:46
  are
• 24:46
  not
• 24:47
  going
• 24:47
  to
• 24:47
  be
• 24:47
  left
• 24:48
  wanting.
• 24:49
  And
• 24:49
  then
• 24:49
  the
• 24:50
  fifth
• 24:50
  tip
• 24:50
  I
• 24:50
  have
• 24:51
  for
• 24:51
  you
• 24:51
  in
• 24:51
  the
• 24:51
  age
• 24:51
  of
• 24:52
  the
• 24:52
  marketing
• 24:52
  theme
• 24:52
  park
• 24:53
  is
• 24:53
  you've
• 24:53
  got
• 24:53
  to
• 24:54
  make
• 24:54
  all
• 24:54
  of
• 24:54
  the
• 24:54
  information
• 24:55
  they
• 24:55
  need
• 24:56
  incredibly
• 24:57
  easy
• 24:57
  to
• 24:57
  find.
• 24:58
  If
• 24:58
  it
• 24:58
  is
• 24:58
  complicated,
• 24:59
  if
• 24:59
  they
• 25:00
  can't
• 25:00
  find
• 25:00
  the
• 25:00
  information
• 25:01
  they
• 25:01
  need,
• 25:01
  they
• 25:01
  will
• 25:02
  go
• 25:02
  somewhere
• 25:02
  else.
• 25:03
  There
• 25:03
  are
• 25:03
  loads
• 25:03
  of
• 25:04
  choices
• 25:04
  for
• 25:04
  them.
• 25:05
  Just
• 25:05
  in
• 25:05
  your
• 25:05
  local
• 25:06
  area,
• 25:06
  there's
• 25:06
  probably
• 25:07
  20,
• 25:08
  30
• 25:08
  other
• 25:09
  people
• 25:09
  within
• 25:10
  quite
• 25:10
  a
• 25:10
  small
• 25:10
  radius
• 25:10
  that
• 25:11
  do
• 25:11
  exactly
• 25:11
  the
• 25:11
  same
• 25:12
  as
• 25:12
  you.
• 25:12
  So
• 25:12
  if
• 25:13
  they
• 25:13
  can't
• 25:13
  find
• 25:13
  the
• 25:13
  information
• 25:14
  with
• 25:14
  you,
• 25:14
  they
• 25:14
  will
• 25:14
  just
• 25:14
  go
• 25:15
  and
• 25:15
  find
• 25:15
  it
• 25:15
  somewhere
• 25:16
  else.
• 25:16
  Unless,
• 25:17
  of
• 25:17
  course,
• 25:17
  you've
• 25:18
  been
• 25:18
  recommended,
• 25:18
  in
• 25:19
  which
• 25:19
  case
• 25:19
  they
• 25:19
  may
• 25:20
  spend
• 25:20
  a
• 25:20
  little
• 25:20
  bit
• 25:20
  more
• 25:21
  time
• 25:21
  trying
• 25:21
  to
• 25:21
  find
• 25:22
  out
• 25:22
  the
• 25:22
  information.
• 25:23
  So
• 25:23
  what
• 25:23
  information
• 25:24
  do
• 25:24
  I
• 25:24
  mean?
• 25:24
  Well,
• 25:24
  things
• 25:25
  like
• 25:25
  pricing,
• 25:26
  making
• 25:26
  sure
• 25:26
  they've
• 25:26
  got
• 25:26
  an
• 25:27
  idea
• 25:27
  of
• 25:27
  pricing.
• 25:28
  Things
• 25:28
  like
• 25:28
  how
• 25:28
  quickly
• 25:29
  to
• 25:29
  work
• 25:29
  with
• 25:29
  you,
• 25:30
  how
• 25:30
  to
• 25:30
  work
• 25:30
  with
• 25:31
  you,
• 25:31
  make
• 25:31
  it
• 25:32
  really
• 25:32
  simple.
• 25:32
  How
• 25:32
  can
• 25:32
  they
• 25:33
  contact
• 25:33
  you
• 25:33
  if
• 25:34
  things
• 25:34
  like
• 25:34
  send
• 25:35
  me
• 25:35
  a
• 25:35
  quick
• 25:35
  DM
• 25:36
  or
• 25:36
  fill
• 25:36
  in
• 25:36
  the
• 25:36
  form
• 25:36
  on
• 25:37
  our
• 25:37
  site,
• 25:37
  make
• 25:38
  it
• 25:38
  really
• 25:38
  simple
• 25:39
  and
• 25:39
  signpost
• 25:40
  people,
• 25:40
  otherwise
• 25:41
  they'll
• 25:41
  get
• 25:41
  distracted
• 25:42
  and
• 25:42
  overwhelmed
• 25:42
  and
• 25:42
  they
• 25:43
  won't
• 25:43
  do
• 25:43
  it.
• 25:44
  And
• 25:44
  when
• 25:44
  they
• 25:44
  do
• 25:45
  contact
• 25:45
  you,
• 25:45
  don't
• 25:46
  send
• 25:46
  them
• 25:46
  big,
• 25:46
  long,
• 25:47
  overwhelming
• 25:47
  replies
• 25:48
  because
• 25:48
  that
• 25:49
  is
• 25:49
  the
• 25:49
  fastest
• 25:50
  way
• 25:50
  to
• 25:50
  get
• 25:50
  them
• 25:50
  to
• 25:50
  ghost
• 25:51
  you.
• 25:51
  In
• 25:51
  the
• 25:52
  age
• 25:52
  of
• 25:52
  the
• 25:52
  marketing
• 25:52
  theme
• 25:53
  park,
• 25:53
  they
• 25:53
  are
• 25:53
  easily
• 25:54
  distracted.
• 25:55
  We
• 25:55
  know
• 25:55
  that
• 25:55
  we're
• 25:55
  in
• 25:55
  an
• 25:55
  attention
• 25:56
  economy
• 25:56
  and
• 25:56
  they
• 25:57
  don't
• 25:57
  have
• 25:57
  much
• 25:57
  of
• 25:57
  it.
• 25:58
  So
• 25:58
  keep
• 25:58
  everything
• 25:59
  short
• 25:59
  and
• 25:59
  to
• 25:59
  the
• 25:59
  point
• 26:00
  and
• 26:00
  don't
• 26:01
  overwhelm
• 26:01
  them.
• 26:02
  Okay,
• 26:02
  let's
• 26:03
  recap
• 26:03
  then,
• 26:03
  the
• 26:03
  five
• 26:04
  things
• 26:04
  that
• 26:04
  I
• 26:05
  think
• 26:05
  we
• 26:05
  should
• 26:05
  be
• 26:05
  thinking
• 26:05
  about
• 26:06
  in
• 26:06
  the
• 26:06
  age
• 26:06
  of
• 26:06
  the
• 26:06
  marketing
• 26:07
  theme
• 26:07
  park.
• 26:08
  One
• 26:08
  less
• 26:09
  is
• 26:09
  more
• 26:09
  is
• 26:09
  not
• 26:09
  about
• 26:10
  throwing
• 26:10
  more
• 26:10
  content
• 26:11
  out
• 26:11
  there,
• 26:11
  it's
• 26:11
  about
• 26:11
  having
• 26:12
  better
• 26:12
  content
• 26:12
  that
• 26:12
  stands
• 26:13
  out
• 26:13
  from
• 26:13
  the
• 26:13
  crowd.
• 26:14
  Secondly,
• 26:15
  are
• 26:15
  you
• 26:15
  focusing
• 26:16
  on
• 26:16
  relationships
• 26:16
  this
• 26:17
  year?
• 26:17
  Because
• 26:18
  relationships
• 26:18
  are
• 26:19
  important.
• 26:20
  Thirdly,
• 26:21
  are
• 26:21
  you
• 26:21
  zigging
• 26:21
  when
• 26:22
  others
• 26:22
  zag?
• 26:23
  Are
• 26:23
  you
• 26:23
  being
• 26:23
  different
• 26:23
  or
• 26:24
  are
• 26:24
  you
• 26:24
  blending
• 26:24
  in
• 26:24
  with
• 26:25
  all
• 26:25
  your
• 26:25
  competitors?
• 26:26
  Number
• 26:26
  four,
• 26:27
  are
• 26:27
  you
• 26:27
  showing
• 26:28
  up
• 26:28
  everywhere
• 26:28
  and
• 26:29
  making
• 26:29
  sure
• 26:29
  people
• 26:29
  can
• 26:30
  contact
• 26:30
  you
• 26:31
  everywhere?
• 26:31
  We
• 26:32
  don't
• 26:32
  know
• 26:32
  what
• 26:32
  route
• 26:32
  they're
• 26:32
  going
• 26:33
  to
• 26:33
  take
• 26:33
  through
• 26:33
  the
• 26:33
  marketing
• 26:33
  theme
• 26:34
  park,
• 26:34
  so
• 26:34
  we
• 26:34
  need
• 26:34
  to
• 26:34
  make
• 26:35
  sure
• 26:35
  we
• 26:35
  have
• 26:35
  a
• 26:35
  brand
• 26:36
  presence.
• 26:37
  And
• 26:37
  finally,
• 26:38
  number
• 26:38
  five,
• 26:38
  is
• 26:39
  your
• 26:39
  information
• 26:39
  easy
• 26:40
  to
• 26:40
  find?
• 26:40
  Can
• 26:41
  I
• 26:41
  go
• 26:41
  to
• 26:41
  your
• 26:41
  website
• 26:42
  or
• 26:42
  social
• 26:42
  media
• 26:42
  and
• 26:43
  quickly
• 26:43
  find
• 26:43
  how
• 26:43
  much
• 26:44
  it
• 26:44
  costs
• 26:44
  roughly
• 26:44
  to
• 26:44
  work
• 26:45
  with
• 26:45
  you,
• 26:45
  how
• 26:45
  to
• 26:46
  work
• 26:46
  with
• 26:46
  you,
• 26:46
  how
• 26:46
  to
• 26:46
  get
• 26:46
  in
• 26:47
  contact
• 26:47
  with
• 26:47
  you
• 26:47
  and
• 26:47
  how
• 26:48
  the
• 26:48
  process
• 26:48
  works?
• 26:49
  If
• 26:49
  not,
• 26:49
  maybe
• 26:50
  that
• 26:50
  needs
• 26:50
  some
• 26:51
  work.
• 26:52
  I
• 26:52
  know
• 26:52
  that
• 26:53
  that
• 26:53
  is
• 26:53
  a
• 26:53
  lot
• 26:53
  to
• 26:54
  take
• 26:54
  in,
• 26:54
  but
• 26:54
  I
• 26:54
  hope
• 26:55
  that
• 26:55
  theme
• 26:55
  park
• 26:55
  analogy
• 26:56
  helps
• 26:56
  you
• 26:56
  understand
• 26:57
  how
• 26:57
  the
• 26:57
  marketing
• 26:58
  landscape
• 26:58
  has
• 26:58
  changed
• 26:59
  and
• 26:59
  we're
• 26:59
  no
• 27:00
  longer
• 27:00
  living
• 27:00
  in
• 27:00
  the
• 27:01
  1920s
• 27:02
  with
• 27:02
  our
• 27:02
  marketing
• 27:02
  funnel.
• 27:03
  But
• 27:03
  the
• 27:03
  digital
• 27:04
  age
• 27:04
  is
• 27:04
  upon
• 27:04
  us
• 27:05
  and
• 27:05
  it
• 27:05
  is
• 27:05
  accelerating
• 27:06
  faster
• 27:06
  and
• 27:06
  faster
• 27:07
  and
• 27:07
  faster
• 27:07
  with
• 27:08
  things
• 27:08
  like
• 27:08
  AI
• 27:09
  coming
• 27:09
  and
• 27:09
  getting
• 27:10
  better
• 27:10
  all
• 27:10
  of
• 27:10
  the
• 27:11
  time.
• 27:11
  If
• 27:12
  this
• 27:12
  feels
• 27:12
  overwhelming
• 27:13
  and
• 27:13
  you
• 27:14
  think,
• 27:14
  becca,
• 27:14
  I
• 27:14
  need
• 27:15
  a
• 27:15
  bit
• 27:15
  more
• 27:15
  help
• 27:15
  with
• 27:16
  this,
• 27:16
  why
• 27:17
  not
• 27:17
  consider
• 27:17
  reaching
• 27:17
  out
• 27:18
  to
• 27:18
  me
• 27:18
  to
• 27:18
  talk
• 27:19
  about
• 27:19
  working
• 27:19
  one
• 27:19
  to
• 27:20
  one.
• 27:20
  I
• 27:20
  have
• 27:21
  a
• 27:21
  package
• 27:22
  you
• 27:22
  can
• 27:22
  buy
• 27:23
  which
• 27:23
  includes
• 27:23
  a
• 27:24
  marketing
• 27:24
  review
• 27:25
  where
• 27:25
  I
• 27:25
  will
• 27:25
  go
• 27:25
  through
• 27:25
  all
• 27:26
  of
• 27:26
  your
• 27:26
  marketing
• 27:26
  with
• 27:26
  this
• 27:27
  lens
• 27:27
  on
• 27:27
  and
• 27:28
  I
• 27:28
  will
• 27:28
  tell
• 27:28
  you
• 27:29
  what
• 27:29
  I'm
• 27:29
  seeing,
• 27:30
  what
• 27:30
  needs
• 27:30
  changing,
• 27:31
  where
• 27:31
  I
• 27:31
  would
• 27:31
  recommend
• 27:32
  making
• 27:32
  changes.
• 27:32
  I'll
• 27:33
  also
• 27:33
  do
• 27:33
  a
• 27:33
  competitor
• 27:34
  analysis
• 27:34
  to
• 27:35
  see
• 27:35
  where
• 27:35
  they're
• 27:35
  doing
• 27:35
  better
• 27:36
  than
• 27:36
  you
• 27:36
  and
• 27:36
  where
• 27:36
  you
• 27:36
  can
• 27:36
  improve.
• 27:37
  We'll
• 27:37
  then
• 27:38
  get
• 27:38
  together
• 27:38
  for
• 27:38
  90
• 27:38
  minutes
• 27:39
  on
• 27:39
  Zoom
• 27:39
  and
• 27:40
  I'll
• 27:40
  go
• 27:40
  through
• 27:40
  all
• 27:40
  that
• 27:41
  with
• 27:41
  you.
• 27:42
  That
• 27:42
  right
• 27:42
  now
• 27:42
  is
• 27:43
  £800,
• 27:43
  but
• 27:44
  I
• 27:44
  only
• 27:44
  have
• 27:44
  very
• 27:45
  few
• 27:45
  spaces
• 27:45
  available
• 27:46
  because
• 27:46
  it's
• 27:46
  pretty
• 27:46
  time
• 27:47
  intensive
• 27:47
  from
• 27:47
  my
• 27:47
  end
• 27:48
  and
• 27:48
  I
• 27:48
  want
• 27:48
  to
• 27:48
  make
• 27:49
  sure
• 27:49
  I
• 27:49
  give
• 27:49
  you
• 27:49
  the
• 27:50
  best
• 27:50
  results.
• 27:50
  So
• 27:51
  if
• 27:51
  that
• 27:51
  interests
• 27:51
  you
• 27:52
  and
• 27:52
  you
• 27:52
  want
• 27:52
  to
• 27:52
  find
• 27:52
  out
• 27:52
  more,
• 27:53
  reach
• 27:53
  out
• 27:53
  to
• 27:54
  me
• 27:54
  on
• 27:54
  Instagram
• 27:55
  eccapountney
• 27:56
  or
• 27:56
  drop
• 27:56
  me
• 27:56
  an
• 27:56
  email.
• 27:57
  You
• 27:57
  can
• 27:57
  find
• 27:57
  me
• 27:58
  everywhere
• 27:58
  and
• 27:59
  we
• 27:59
  can
• 27:59
  chat
• 27:59
  about
• 28:00
  it.
• 28:00
  I
• 28:01
  really
• 28:01
  enjoyed
• 28:01
  talking
• 28:01
  through
• 28:02
  this
• 28:02
  new
• 28:02
  concept.
• 28:03
  If
• 28:03
  you
• 28:03
  know
• 28:03
  somewhere,
• 28:04
  a
• 28:04
  podcast
• 28:05
  I
• 28:05
  should
• 28:05
  go
• 28:05
  on
• 28:05
  or
• 28:06
  a
• 28:06
  stage
• 28:06
  I
• 28:06
  should
• 28:06
  be
• 28:06
  talking
• 28:07
  on
• 28:07
  to
• 28:07
  try
• 28:07
  and
• 28:07
  spread
• 28:08
  this
• 28:08
  message
• 28:08
  far
• 28:08
  and
• 28:08
  wide,
• 28:09
  let
• 28:09
  me
• 28:10
  know.
• 28:10
  I'd
• 28:10
  love
• 28:10
  to
• 28:10
  chat
• 28:11
  to
• 28:11
  you.
• 28:11
  Have
• 28:11
  a
• 28:11
  great
• 28:12
  week
• 28:12
  and
• 28:12
  I'll
• 28:12
  see
• 28:12
  you
• 28:13
  next
• 28:13
  time.