Latest / Omni Talk Retail / Why Gen Z is Abandoning Traditional Supermarkets for Walmart & Aldi | Fast Five Shorts

Transcript

Why Gen Z is Abandoning Traditional Supermarkets for Walmart & Aldi | Fast Five Shorts · Omni Talk Retail

• 0:00
  Supermarkets
• 0:00
  appear
• 0:01
  to
• 0:01
  be
• 0:01
  losing
• 0:01
  ground
• 0:02
  with
• 0:02
  younger
• 0:02
  shoppers,
• 0:03
  according
• 0:03
  to
• 0:03
  Grocery
• 0:04
  Dive.
• 0:04
  Traditional
• 0:05
  supermarkets
• 0:06
  are
• 0:06
  falling
• 0:06
  out
• 0:06
  of
• 0:07
  favor
• 0:07
  with
• 0:07
  younger
• 0:08
  generations,
• 0:09
  with
• 0:09
  people
• 0:09
  in
• 0:09
  those
• 0:10
  cohorts
• 0:10
  increasingly
• 0:11
  turning
• 0:11
  to
• 0:11
  discount
• 0:12
  retailers
• 0:12
  to
• 0:12
  buy
• 0:13
  groceries,
• 0:13
  according
• 0:13
  to
• 0:14
  survey
• 0:14
  data
• 0:15
  published
• 0:15
  Tuesday
• 0:15
  by
• 0:16
  the
• 0:16
  feedback
• 0:16
  group
• 0:17
  Gen
• 0:17
  Zers.
• 0:18
  Millennials
• 0:19
  and
• 0:19
  Gen
• 0:19
  Xers.
• 0:19
  Yes,
• 0:20
  shout
• 0:20
  out
• 0:20
  to
• 0:20
  all
• 0:21
  those
• 0:21
  Gen
• 0:21
  Xers
• 0:21
  out
• 0:21
  there
• 0:22
  are
• 0:22
  most
• 0:22
  partial
• 0:23
  to
• 0:23
  Walmart,
• 0:23
  with
• 0:24
  more
• 0:24
  than
• 0:24
  a
• 0:24
  fifth
• 0:25
  of
• 0:25
  of
• 0:25
  people
• 0:26
  in
• 0:26
  each
• 0:26
  of
• 0:26
  those
• 0:26
  groups
• 0:27
  who
• 0:27
  participated
• 0:28
  participated
• 0:28
  in
• 0:29
  a
• 0:29
  poll
• 0:29
  the
• 0:30
  research
• 0:30
  firm
• 0:30
  fielded
• 0:31
  this
• 0:31
  spring,
• 0:31
  saying
• 0:32
  they
• 0:32
  most
• 0:32
  recently
• 0:33
  shopped
• 0:33
  for
• 0:33
  food
• 0:34
  at
• 0:34
  the
• 0:34
  mass
• 0:34
  retailer.
• 0:35
  Those
• 0:36
  generations
• 0:36
  also
• 0:36
  showed
• 0:37
  a
• 0:37
  preference
• 0:37
  for
• 0:38
  Aldi,
• 0:38
  with
• 0:39
  Gen
• 0:39
  Zers
• 0:39
  especially
• 0:40
  likely
• 0:40
  to
• 0:41
  have
• 0:41
  made
• 0:41
  their
• 0:41
  latest
• 0:41
  grocery
• 0:42
  shopping
• 0:43
  trip
• 0:43
  at
• 0:43
  that
• 0:44
  chain.
• 0:44
  22%
• 0:45
  of
• 0:45
  shoppers
• 0:46
  in
• 0:46
  that
• 0:46
  group
• 0:46
  shop
• 0:47
  for
• 0:47
  groceries
• 0:47
  most
• 0:48
  recently
• 0:48
  at
• 0:48
  Aldi,
• 0:49
  the
• 0:49
  same
• 0:49
  proportion
• 0:50
  that
• 0:50
  did
• 0:50
  so
• 0:51
  at
• 0:51
  Walmart.
• 0:52
  While
• 0:52
  supermarkets
• 0:53
  might
• 0:53
  be
• 0:53
  losing
• 0:53
  ground
• 0:54
  with
• 0:54
  younger
• 0:54
  shoppers,
• 0:55
  they
• 0:55
  remain
• 0:55
  popular
• 0:56
  with
• 0:56
  older
• 0:57
  consumers,
• 0:57
  the
• 0:58
  survey
• 0:58
  found.
• 0:58
  I
• 0:58
  love
• 0:59
  how
• 0:59
  the
• 0:59
  survey
• 1:00
  said
• 1:00
  older
• 1:00
  consumers,
• 1:01
  28%
• 1:02
  of
• 1:02
  baby
• 1:03
  boomers
• 1:03
  and
• 1:04
  31%
• 1:05
  of
• 1:05
  people
• 1:05
  in
• 1:05
  the
• 1:06
  silent
• 1:06
  generation.
• 1:07
  We
• 1:07
  got
• 1:07
  to
• 1:07
  come
• 1:07
  up
• 1:07
  with
• 1:07
  a
• 1:08
  better
• 1:08
  name
• 1:08
  for
• 1:08
  that
• 1:08
  generation
• 1:09
  than
• 1:09
  the
• 1:09
  silent
• 1:10
  generation.
• 1:10
  Well,
• 1:11
  they
• 1:11
  said
• 1:11
  they
• 1:11
  shopped
• 1:12
  for
• 1:12
  groceries
• 1:12
  most
• 1:13
  recently
• 1:13
  at
• 1:13
  a
• 1:13
  supermarket
• 1:14
  ahead
• 1:14
  of
• 1:14
  other
• 1:15
  formats.
• 1:15
  Walmart
• 1:16
  came
• 1:16
  in
• 1:16
  at
• 1:16
  number
• 1:16
  two
• 1:17
  among
• 1:17
  members
• 1:17
  of
• 1:18
  both
• 1:18
  baby
• 1:18
  boomers
• 1:19
  and
• 1:19
  the
• 1:19
  silent
• 1:19
  generation,
• 1:20
  well
• 1:20
  ahead
• 1:20
  of
• 1:21
  Aldi.
• 1:22
  Chad,
• 1:22
  what
• 1:22
  advice
• 1:23
  would
• 1:23
  you
• 1:23
  have
• 1:23
  for
• 1:23
  regional
• 1:24
  grocers
• 1:24
  as
• 1:24
  they
• 1:25
  appear
• 1:25
  to
• 1:25
  be
• 1:25
  losing
• 1:25
  share
• 1:26
  with
• 1:26
  the
• 1:26
  younger
• 1:27
  generations
• 1:27
  but
• 1:28
  still
• 1:28
  attracting
• 1:28
  boomers
• 1:29
  and
• 1:29
  the
• 1:29
  silent
• 1:30
  generation?
• 1:31
  I'm
• 1:32
  not
• 1:32
  sure
• 1:32
  first
• 1:32
  of
• 1:32
  all
• 1:32
  where
• 1:33
  I
• 1:33
  fall
• 1:33
  into
• 1:33
  all
• 1:34
  of
• 1:34
  this
• 1:34
  I
• 1:35
  generation.
• 1:36
  Wait,
• 1:36
  what,
• 1:37
  what
• 1:37
  are
• 1:37
  we
• 1:37
  calling
• 1:37
  me
• 1:38
  again?
• 1:38
  I
• 1:38
  don't
• 1:38
  know.
• 1:41
  You
• 1:41
  know,
• 1:41
  I
• 1:42
  love
• 1:42
  when
• 1:44
  predictive
• 1:45
  data
• 1:46
  starts
• 1:46
  to
• 1:47
  actually
• 1:47
  play
• 1:47
  out
• 1:47
  in
• 1:48
  the,
• 1:48
  in
• 1:48
  the
• 1:48
  market.
• 1:49
  And
• 1:49
  what
• 1:49
  I
• 1:49
  mean
• 1:49
  by
• 1:50
  that
• 1:50
  is
• 1:50
  is
• 1:50
  we,
• 1:51
  we
• 1:51
  can
• 1:51
  go
• 1:51
  back
• 1:52
  shameless
• 1:52
  plug.
• 1:52
  But
• 1:53
  we
• 1:53
  can
• 1:53
  go
• 1:53
  back
• 1:53
  to
• 1:53
  some
• 1:54
  of
• 1:54
  the
• 1:54
  learnings
• 1:54
  of
• 1:55
  within
• 1:56
  our
• 1:56
  A
• 1:56
  and
• 1:56
  M
• 1:56
  consumer
• 1:57
  and
• 1:57
  retail
• 1:57
  group.
• 1:57
  We
• 1:58
  do
• 1:58
  a
• 1:58
  semiannual
• 1:59
  consumer
• 1:59
  sentiment
• 2:00
  survey
• 2:01
  and
• 2:01
  we
• 2:02
  look
• 2:02
  at
• 2:02
  these
• 2:02
  sort
• 2:02
  of
• 2:03
  buying
• 2:03
  trends
• 2:03
  and
• 2:04
  look
• 2:04
  at
• 2:04
  all
• 2:05
  kinds
• 2:05
  of
• 2:05
  different
• 2:06
  spreads
• 2:07
  and
• 2:07
  segments
• 2:07
  of
• 2:08
  the
• 2:08
  population,
• 2:08
  household
• 2:09
  income
• 2:09
  and,
• 2:10
  and
• 2:10
  there's
• 2:10
  a
• 2:10
  lot
• 2:10
  of
• 2:10
  generational
• 2:11
  preferences
• 2:12
  that,
• 2:12
  that
• 2:12
  have
• 2:13
  popped
• 2:13
  when
• 2:13
  it,
• 2:14
  when
• 2:14
  it
• 2:14
  came
• 2:14
  to
• 2:14
  grocery
• 2:15
  over
• 2:15
  our
• 2:15
  past
• 2:15
  couple
• 2:15
  surveys.
• 2:17
  So
• 2:17
  you
• 2:17
  know,
• 2:18
  on
• 2:18
  the
• 2:18
  whole,
• 2:18
  younger
• 2:19
  grocery
• 2:19
  consumers
• 2:20
  are
• 2:21
  more
• 2:21
  price
• 2:21
  sensitive
• 2:22
  and
• 2:23
  they're
• 2:23
  more
• 2:23
  likely
• 2:23
  to
• 2:24
  look
• 2:24
  and
• 2:24
  try
• 2:24
  out
• 2:25
  different
• 2:25
  products
• 2:26
  and
• 2:26
  assortments.
• 2:27
  They
• 2:28
  have
• 2:28
  a
• 2:28
  particularly
• 2:29
  high
• 2:29
  confidence
• 2:29
  in
• 2:30
  private
• 2:30
  label.
• 2:31
  They're
• 2:31
  interested
• 2:32
  in
• 2:32
  quality
• 2:32
  of
• 2:33
  goods,
• 2:33
  but
• 2:33
  they're
• 2:34
  the
• 2:34
  ones
• 2:34
  who
• 2:34
  disproportionately
• 2:35
  see
• 2:36
  a
• 2:37
  quality
• 2:37
  boost
• 2:38
  in
• 2:38
  store
• 2:39
  brands
• 2:39
  so
• 2:40
  that
• 2:40
  trade
• 2:40
  off
• 2:40
  for
• 2:41
  the
• 2:41
  better
• 2:41
  price
• 2:41
  isn't
• 2:42
  as
• 2:42
  significant
• 2:43
  to
• 2:43
  them
• 2:43
  because
• 2:43
  they
• 2:43
  feel
• 2:44
  like
• 2:44
  they're
• 2:44
  getting
• 2:44
  quality.
• 2:46
  And
• 2:46
  about
• 2:46
  half
• 2:47
  say
• 2:47
  they're
• 2:47
  likely
• 2:48
  or
• 2:48
  very
• 2:48
  likely
• 2:49
  to
• 2:49
  try
• 2:50
  new
• 2:50
  brands
• 2:50
  that
• 2:50
  they
• 2:51
  see,
• 2:51
  especially
• 2:52
  when
• 2:52
  they
• 2:52
  provide
• 2:52
  better
• 2:53
  for
• 2:53
  you
• 2:53
  health
• 2:53
  benefits.
• 2:55
  That's
• 2:55
  the
• 2:55
  playbook,
• 2:56
  right?
• 2:56
  And
• 2:56
  like
• 2:57
  these
• 2:57
  are
• 2:57
  the
• 2:57
  areas
• 2:58
  that
• 2:58
  Walmart
• 2:59
  and
• 2:59
  Aldi
• 2:59
  are
• 3:00
  winning
• 3:00
  at,
• 3:00
  right?
• 3:00
  Discount
• 3:01
  prices,
• 3:02
  high
• 3:02
  private
• 3:02
  label
• 3:03
  penetration
• 3:04
  with
• 3:04
  good
• 3:05
  quality
• 3:05
  that
• 3:05
  they
• 3:06
  invest
• 3:06
  in
• 3:07
  healthy
• 3:08
  assortment
• 3:08
  options.
• 3:10
  And
• 3:10
  this
• 3:10
  is
• 3:11
  where
• 3:11
  we
• 3:11
  can
• 3:11
  see
• 3:12
  that,
• 3:12
  you
• 3:12
  know,
• 3:12
  many
• 3:12
  regional
• 3:13
  grocers
• 3:13
  are
• 3:13
  falling
• 3:14
  behind.
• 3:14
  So
• 3:15
  look
• 3:15
  no
• 3:15
  further
• 3:15
  to
• 3:16
  the
• 3:16
  data
• 3:16
  and
• 3:16
  preferences
• 3:17
  and
• 3:17
  purchase
• 3:18
  drivers
• 3:18
  of
• 3:18
  these
• 3:19
  generations
• 3:19
  and
• 3:20
  the
• 3:20
  playbook
• 3:20
  is
• 3:21
  laid
• 3:21
  out
• 3:21
  in
• 3:21
  front
• 3:22
  of
• 3:22
  you.
• 3:23
  Yeah,
• 3:23
  Chad,
• 3:24
  I'll
• 3:24
  give
• 3:24
  you
• 3:24
  another
• 3:24
  plug
• 3:25
  because
• 3:25
  in
• 3:25
  addition
• 3:25
  to
• 3:25
  your
• 3:25
  consumer
• 3:26
  sentiment
• 3:26
  survey,
• 3:26
  you
• 3:27
  guys
• 3:27
  also
• 3:27
  released
• 3:27
  a
• 3:28
  report
• 3:28
  on
• 3:28
  space
• 3:28
  planning,
• 3:29
  which
• 3:29
  I
• 3:30
  got
• 3:30
  thinking
• 3:30
  about
• 3:31
  in
• 3:31
  regards
• 3:31
  to
• 3:32
  this
• 3:32
  conversation
• 3:32
  too.
• 3:33
  And
• 3:33
  so
• 3:33
  to
• 3:33
  answer
• 3:34
  the
• 3:34
  question
• 3:34
  from
• 3:35
  that
• 3:35
  perspective,
• 3:35
  in
• 3:36
  terms
• 3:36
  of
• 3:36
  the
• 3:36
  advice
• 3:36
  that
• 3:37
  I
• 3:37
  personally
• 3:37
  would
• 3:37
  give
• 3:38
  to
• 3:38
  the
• 3:38
  regional
• 3:38
  grocers
• 3:39
  would
• 3:39
  be,
• 3:39
  and
• 3:39
  I
• 3:40
  got
• 3:40
  it
• 3:40
  from
• 3:40
  talking
• 3:41
  to
• 3:41
  your
• 3:41
  team
• 3:41
  about
• 3:41
  that
• 3:42
  report,
• 3:42
  is
• 3:43
  you
• 3:43
  gotta
• 3:43
  map
• 3:43
  out
• 3:43
  your
• 3:43
  current
• 3:44
  strengths
• 3:44
  and
• 3:44
  weaknesses
• 3:47
  as
• 3:48
  a
• 3:48
  grocer
• 3:48
  and
• 3:48
  you
• 3:49
  gotta
• 3:49
  do
• 3:49
  it
• 3:49
  by
• 3:49
  category.
• 3:50
  And
• 3:50
  then
• 3:50
  you
• 3:50
  have
• 3:51
  to
• 3:51
  ask
• 3:51
  yourself
• 3:51
  the
• 3:51
  hard
• 3:51
  question
• 3:52
  of
• 3:52
  how
• 3:52
  are
• 3:53
  those
• 3:53
  categories
• 3:53
  gonna
• 3:54
  be
• 3:54
  trending
• 3:54
  five
• 3:54
  to
• 3:54
  10
• 3:55
  years
• 3:55
  out
• 3:55
  and
• 3:55
  placing
• 3:56
  bets
• 3:56
  again
• 3:57
  on
• 3:57
  which
• 3:57
  trends
• 3:57
  you
• 3:57
  think
• 3:58
  are
• 3:58
  gonna
• 3:58
  be
• 3:58
  most
• 3:59
  impactful
• 3:59
  against
• 4:00
  your
• 4:00
  overall
• 4:00
  value
• 4:00
  proposition.
• 4:01
  You
• 4:01
  know,
• 4:01
  is
• 4:01
  it
• 4:01
  gonna
• 4:01
  be
• 4:01
  E
• 4:02
  commerce,
• 4:02
  is
• 4:02
  it
• 4:02
  gonna
• 4:02
  be
• 4:03
  fresh
• 4:03
  food,
• 4:03
  Is
• 4:03
  it
• 4:03
  gonna
• 4:04
  be
• 4:04
  food
• 4:04
  as
• 4:04
  medicine?
• 4:05
  As
• 4:05
  the
• 4:05
  trend?
• 4:06
  And
• 4:06
  you
• 4:06
  need
• 4:06
  to
• 4:06
  get
• 4:06
  to
• 4:07
  work.
• 4:07
  You
• 4:07
  need
• 4:07
  to
• 4:07
  get
• 4:07
  to
• 4:08
  work
• 4:08
  designing
• 4:08
  your
• 4:08
  in
• 4:09
  store
• 4:09
  experience
• 4:09
  and
• 4:10
  your
• 4:10
  digital
• 4:10
  experience,
• 4:11
  not
• 4:12
  just
• 4:12
  for
• 4:12
  today,
• 4:12
  because
• 4:13
  I
• 4:13
  feel
• 4:13
  like
• 4:13
  a
• 4:13
  lot
• 4:13
  of
• 4:13
  people
• 4:13
  are
• 4:13
  just
• 4:14
  designing
• 4:14
  both
• 4:14
  those
• 4:15
  experiences
• 4:15
  for
• 4:15
  today.
• 4:16
  You
• 4:16
  got
• 4:16
  to
• 4:17
  be
• 4:17
  designing
• 4:17
  it
• 4:17
  five
• 4:17
  to
• 4:18
  10
• 4:18
  years
• 4:18
  out.
• 4:18
  That's
• 4:19
  what
• 4:19
  I
• 4:19
  think.
• 4:19
  And
• 4:19
  that's
• 4:20
  why
• 4:20
  Walmart's
• 4:20
  killing
• 4:20
  it
• 4:21
  on
• 4:21
  both
• 4:21
  ends.
• 4:21
  They're
• 4:21
  killing
• 4:21
  it
• 4:22
  with
• 4:22
  the
• 4:22
  younger
• 4:22
  shoppers
• 4:23
  and
• 4:23
  the
• 4:23
  high
• 4:23
  income
• 4:23
  demo,
• 4:24
  which
• 4:24
  is
• 4:24
  why
• 4:25
  they're
• 4:25
  so
• 4:25
  strong
• 4:25
  right
• 4:25
  now.
• 4:26
  But
• 4:26
  I
• 4:26
  don't
• 4:26
  know,
• 4:26
  David,
• 4:27
  anything
• 4:27
  you'd
• 4:27
  add
• 4:28
  here?
• 4:29
  Yeah,
• 4:29
  the
• 4:29
  only
• 4:29
  thing
• 4:29
  I'd
• 4:30
  add
• 4:30
  is,
• 4:30
  I
• 4:31
  think
• 4:31
  where
• 4:31
  you
• 4:31
  were
• 4:31
  going,
• 4:31
  Chris,
• 4:32
  is
• 4:32
  that
• 4:33
  I
• 4:34
  actually
• 4:34
  think
• 4:34
  that
• 4:34
  they're
• 4:35
  just
• 4:35
  a
• 4:35
  better
• 4:35
  experience.
• 4:36
  Right.
• 4:37
  Like
• 4:37
  if
• 4:37
  I,
• 4:38
  I
• 4:38
  just
• 4:38
  think
• 4:38
  about
• 4:39
  like
• 4:39
  the.
• 4:39
  Gotta
• 4:40
  amplify
• 4:40
  that.
• 4:41
  The
• 4:41
  three
• 4:41
  or
• 4:41
  four
• 4:42
  options
• 4:42
  that
• 4:42
  I
• 4:42
  have
• 4:43
  here
• 4:43
  in
• 4:43
  my
• 4:44
  little
• 4:44
  hometown
• 4:44
  of
• 4:45
  Truckee,
• 4:45
  California.
• 4:46
  You
• 4:46
  know,
• 4:47
  we
• 4:47
  have
• 4:47
  a
• 4:47
  Raley's
• 4:48
  One
• 4:48
  Market,
• 4:48
  which
• 4:48
  was
• 4:48
  the
• 4:48
  first
• 4:49
  Raley's
• 4:49
  One
• 4:49
  Market,
• 4:50
  which
• 4:50
  is
• 4:50
  an
• 4:51
  amazing
• 4:51
  experience.
• 4:52
  We
• 4:52
  have
• 4:52
  a
• 4:53
  brand
• 4:53
  new
• 4:53
  grocery
• 4:53
  outlet
• 4:54
  which
• 4:54
  is
• 4:55
  a
• 4:56
  way
• 4:56
  better
• 4:56
  experience
• 4:57
  than
• 4:57
  the
• 4:57
  Safeway
• 4:58
  that
• 4:58
  is
• 4:58
  right
• 4:59
  across
• 4:59
  the
• 4:59
  street
• 4:59
  and
• 5:00
  it's
• 5:00
  better
• 5:00
  prices,
• 5:02
  et
• 5:02
  cetera.
• 5:02
  So,
• 5:03
  you
• 5:03
  know,
• 5:03
  why
• 5:04
  wouldn't
• 5:04
  I
• 5:04
  go
• 5:04
  shop
• 5:05
  at
• 5:05
  some
• 5:05
  place
• 5:05
  that
• 5:05
  has
• 5:06
  a
• 5:06
  better
• 5:06
  experience
• 5:06
  and
• 5:07
  lower
• 5:07
  prices?
• 5:07
  I
• 5:08
  mean,
• 5:08
  it's
• 5:10
  as
• 5:10
  Chad
• 5:11
  said,
• 5:11
  it's
• 5:11
  simple
• 5:11
  data.
• 5:12
  And
• 5:13
  the
• 5:13
  data's
• 5:13
  playing
• 5:14
  out.
• 5:15
  Yeah.
• 5:15
  And
• 5:15
  all
• 5:15
  the
• 5:15
  data
• 5:16
  we're
• 5:16
  seeing
• 5:16
  is
• 5:16
  converging
• 5:17
  to
• 5:17
  this,
• 5:17
  this
• 5:18
  answer,
• 5:18
  this,
• 5:18
  you
• 5:19
  know,
• 5:19
  eventual
• 5:19
  thing.
• 5:20
  Like
• 5:20
  we
• 5:20
  saw
• 5:20
  a
• 5:20
  report
• 5:20
  yesterday
• 5:21
  on
• 5:21
  just
• 5:21
  E
• 5:22
  commerce
• 5:22
  and
• 5:22
  who's
• 5:22
  gaining
• 5:22
  the
• 5:23
  share
• 5:23
  in
• 5:23
  E
• 5:23
  commerce
• 5:23
  that
• 5:24
  Mercados
• 5:24
  put
• 5:24
  out
• 5:25
  and
• 5:25
  it
• 5:25
  was
• 5:25
  saying
• 5:25
  the
• 5:25
  same
• 5:26
  thing,
• 5:26
  the
• 5:26
  same
• 5:26
  people
• 5:26
  are
• 5:27
  winning.
• 5:27
  Walmart.
• 5:28
  Aldi
• 5:28
  got
• 5:28
  highlighted
• 5:29
  in
• 5:29
  that
• 5:29
  too.
• 5:29
  And
• 5:30
  close
• 5:30
  us
• 5:30
  out
• 5:30
  here,
• 5:30
  what
• 5:30
  are
• 5:31
  your
• 5:31
  thoughts?
• 5:32
  I
• 5:32
  think
• 5:32
  price
• 5:32
  is
• 5:32
  the
• 5:33
  biggest
• 5:33
  concern.
• 5:34
  Like
• 5:34
  I
• 5:34
  think
• 5:34
  you
• 5:34
  have
• 5:35
  to
• 5:35
  be
• 5:35
  making
• 5:35
  sure
• 5:36
  that
• 5:36
  you're
• 5:36
  investing
• 5:37
  to
• 5:37
  make
• 5:37
  sure
• 5:38
  that
• 5:38
  your
• 5:38
  pricing
• 5:38
  is
• 5:39
  competitive
• 5:39
  in
• 5:40
  those
• 5:40
  areas.
• 5:41
  And
• 5:41
  the
• 5:41
  second
• 5:41
  thing
• 5:42
  I
• 5:42
  would
• 5:42
  say
• 5:42
  is
• 5:43
  content
• 5:43
  creation.
• 5:44
  Like,
• 5:44
  I
• 5:44
  think
• 5:44
  that
• 5:44
  even
• 5:45
  though
• 5:45
  you're
• 5:45
  a
• 5:45
  regional
• 5:46
  grocer,
• 5:46
  I
• 5:46
  think
• 5:46
  it's
• 5:47
  important
• 5:47
  to
• 5:47
  be
• 5:47
  thinking
• 5:48
  about
• 5:48
  how
• 5:49
  you're
• 5:49
  finding
• 5:49
  those
• 5:49
  news,
• 5:50
  new
• 5:50
  consumers
• 5:51
  and
• 5:51
  connecting
• 5:51
  with
• 5:52
  them.
• 5:52
  And
• 5:52
  I
• 5:52
  think
• 5:53
  of,
• 5:53
  you
• 5:53
  know,
• 5:54
  creating
• 5:55
  video
• 5:55
  or
• 5:56
  creating
• 5:56
  other,
• 5:57
  like
• 5:57
  other
• 5:58
  types
• 5:58
  of
• 5:58
  engaging
• 5:59
  content
• 5:59
  that
• 6:00
  will
• 6:00
  show
• 6:00
  up
• 6:00
  in
• 6:00
  some
• 6:01
  of
• 6:01
  the
• 6:01
  places
• 6:01
  where
• 6:01
  Gen
• 6:02
  Z
• 6:02
  is
• 6:02
  too,
• 6:03
  because
• 6:03
  they
• 6:03
  don't
• 6:03
  know
• 6:03
  about
• 6:04
  you.
• 6:04
  Like,
• 6:04
  unless
• 6:04
  you
• 6:05
  know,
• 6:05
  Walmart,
• 6:05
  Target,
• 6:07
  Amazon,
• 6:07
  like
• 6:07
  these
• 6:08
  people
• 6:08
  are
• 6:09
  investing
• 6:09
  in
• 6:10
  creating
• 6:10
  content,
• 6:11
  capturing
• 6:12
  interest,
• 6:13
  sending
• 6:13
  out
• 6:13
  recipes,
• 6:14
  being
• 6:15
  saying
• 6:15
  we
• 6:15
  have
• 6:16
  the
• 6:16
  trending
• 6:17
  product
• 6:17
  that
• 6:17
  you're
• 6:18
  talking
• 6:18
  about
• 6:18
  on
• 6:18
  TikTok.
• 6:19
  Like
• 6:19
  they're
• 6:19
  investing
• 6:20
  in
• 6:20
  those
• 6:20
  areas
• 6:20
  and
• 6:20
  there
• 6:21
  are
• 6:21
  partners
• 6:21
  that
• 6:21
  I
• 6:22
  think
• 6:22
  these
• 6:22
  regional
• 6:23
  grocers
• 6:23
  can
• 6:23
  find
• 6:23
  to
• 6:24
  help
• 6:24
  do
• 6:24
  that
• 6:25
  so
• 6:25
  that
• 6:26
  they
• 6:26
  remain
• 6:26
  relevant.
• 6:27
  Because
• 6:27
  like
• 6:27
  you
• 6:27
  said,
• 6:27
  you
• 6:28
  know,
• 6:28
  then
• 6:28
  the
• 6:28
  research
• 6:28
  showed
• 6:29
  they're,
• 6:29
  they're,
• 6:30
  they're
• 6:30
  having
• 6:30
  this
• 6:31
  consistent
• 6:31
  audience
• 6:31
  across,
• 6:32
  you
• 6:32
  know,
• 6:32
  boomers
• 6:33
  and
• 6:33
  even
• 6:34
  some
• 6:34
  older
• 6:35
  Gen
• 6:35
  Xers.
• 6:35
  But
• 6:36
  that's
• 6:36
  going
• 6:36
  to
• 6:36
  go
• 6:36
  by
• 6:36
  the
• 6:37
  wayside.
• 6:37
  So
• 6:37
  I'd
• 6:37
  be
• 6:38
  invested
• 6:38
  in
• 6:39
  how
• 6:39
  am
• 6:39
  I
• 6:39
  creating
• 6:40
  content
• 6:40
  so
• 6:40
  that
• 6:40
  I
• 6:41
  show
• 6:41
  up
• 6:41
  for
• 6:41
  these
• 6:41
  audiences
• 6:42
  that
• 6:43
  are
• 6:43
  coming
• 6:43
  into
• 6:43
  the
• 6:43
  market
• 6:44
  in
• 6:44
  the
• 6:44
  places
• 6:45
  that
• 6:45
  they're
• 6:45
  spending
• 6:45
  the
• 6:45
  most
• 6:46
  time.
• 6:47
  That's
• 6:47
  a
• 6:47
  great
• 6:47
  point.
• 6:47
  It
• 6:47
  calls
• 6:48
  to
• 6:48
  mind
• 6:49
  was
• 6:49
  it,
• 6:49
  was
• 6:49
  it
• 6:50
  stop
• 6:50
  and
• 6:50
  shop
• 6:50
  that
• 6:51
  was
• 6:51
  doing
• 6:51
  the
• 6:51
  kiosks
• 6:52
  for
• 6:52
  the
• 6:52
  mobile
• 6:52
  couponing
• 6:53
  in
• 6:53
  store,
• 6:53
  you
• 6:53
  know,
• 6:54
  and
• 6:54
  like,
• 6:54
  who's
• 6:55
  your
• 6:55
  muse
• 6:55
  as
• 6:55
  you're
• 6:55
  designing
• 6:56
  this?
• 6:56
  Is
• 6:56
  it
• 6:56
  the
• 6:56
  silent
• 6:57
  generation
• 6:57
  that's
• 6:57
  probably
• 6:58
  likely
• 6:58
  to
• 6:58
  use
• 6:58
  that
• 6:59
  kiosk?
• 6:59
  Or
• 6:59
  is
• 6:59
  are
• 7:00
  you
• 7:00
  putting
• 7:01
  your
• 7:01
  resources
• 7:01
  towards
• 7:02
  what
• 7:02
  you're
• 7:02
  going
• 7:02
  to
• 7:02
  be
• 7:03
  in
• 7:03
  the
• 7:03
  future
• 7:03
  and
• 7:03
  what
• 7:03
  you
• 7:04
  want
• 7:04
  to
• 7:04
  be?
• 7:04
  That's
• 7:04
  a
• 7:04
  great
• 7:04
  point,
• 7:05
  Anne.