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Building a Premium Brand in a Commodity Category with Mark Rushmore
Mark Rushmore is the Co-Founder and CCO of SURI, the most highly-rated sustainable electric toothbrush brand on Trustpilot. He co-founded SURI to radically transform the oral health category, creating an award-winning sonic toothbrush which sits at the intersection of performance, purpose and design.
Top 3 Value Bombs
1. You don't need to invent an entirely new category to build a successful business. Improve an existing product by solving the problems customers already complain about.
2. Sustainability becomes a competitive advantage when it's designed into the product from the beginning…
The skinny
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