Ep. 165: Jennifer Zick, Founder & CEO of Authentic, The Science of Fractional Marketing and The Secret Sauce of a W-2 Talent Pool
Leaders, Eight years ago, Jennifer Zick set out to create a new marketing standard. She noticed that marketing was becoming ever more chaotic through growth in new tools, channels, and models. She also saw the rise of marketing executives who could make phenomenal fractional leaders, and noticed fractional leadership already existed for finance and back office management, but not for marketing. So she combined the two; marketing expertise and a fractional model, to offer what is now Authentic, a marketing consultancy that helps growing businesses “Overcome Random Acts of Marketing®.” This…
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