Creating a Writing & Book Institute with Jenn T. Grace

Creating the World's Best Client Experience · Jun 18, 2026 · 37m

This week's guest, Jenn T. Grace, discusses how books should be used strategically within a business, not treated as a shortcut to visibility, speaking opportunities, or clients. She explains that the publishing landscape is more crowded, so authors need clear positioning, original language, and messaging tied to a specific audience and problem.

She describes hybrid publishing as a middle ground between traditional publishing and self-publishing, with support and expertise while allowing authors to keep ownership and control. Jenn also introduces the Institute for Author Growth and Impact, a…