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Under $5M? Marketing Isn’t Complicated (Here’s the Playbook)
How do you stop wasting money on marketing… and start building a lead engine that actually scales?
In this episode of Click to Calls, John Wilson sits down with Service Scalers CEO Sam Preston to break down one of the biggest mistakes growing home service operators make:
Hiring a marketing person too early — and expecting them to do everything.
They walk through what your first real marketing hire should look like, why most owners misunderstand the budget math, and John’s spicy take:
If you’re under $5M, marketing isn’t complicated — you just need to execute the basics consistently.
Whether…
The skinny
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