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Inside Whatnot: The Secret $5B Live Shopping Empire · Omni Talk Retail

• 0:00
  This
• 0:00
  one
• 0:00
  is
• 0:00
  all
• 0:01
  about
• 0:01
  the
• 0:02
  wildly
• 0:02
  entertaining
• 0:03
  FOMO
• 0:04
  inducing
• 0:04
  $5
• 0:05
  billion
• 0:05
  shopping
• 0:05
  app
• 0:06
  you've
• 0:06
  never
• 0:06
  heard
• 0:06
  of.
• 0:06
  And
• 0:07
  according
• 0:07
  to
• 0:07
  the
• 0:07
  friend
• 0:07
  of
• 0:08
  the
• 0:08
  show,
• 0:08
  Jason
• 0:08
  Del
• 0:08
  Rey
• 0:09
  at
• 0:09
  Fortune,
• 0:10
  this
• 0:10
  app
• 0:11
  is
• 0:11
  called
• 0:11
  Whatnot.
• 0:12
  Whatnot
• 0:13
  is
• 0:13
  a
• 0:13
  five
• 0:13
  year
• 0:13
  old
• 0:13
  shopping
• 0:14
  app
• 0:14
  that
• 0:14
  quietly
• 0:14
  climbed
• 0:15
  app
• 0:15
  Store
• 0:16
  charts
• 0:16
  as
• 0:16
  one
• 0:16
  of
• 0:16
  the
• 0:16
  leaders
• 0:17
  of
• 0:17
  the
• 0:17
  growing
• 0:17
  trend
• 0:18
  of
• 0:18
  live
• 0:19
  stream
• 0:19
  Commerce
• 0:19
  in
• 0:20
  the
• 0:20
  US
• 0:20
  and
• 0:20
  currently
• 0:21
  ranks
• 0:21
  inside
• 0:21
  the
• 0:21
  top
• 0:22
  15
• 0:23
  most
• 0:23
  popular
• 0:23
  free
• 0:24
  iPhone
• 0:24
  apps
• 0:25
  in
• 0:25
  the
• 0:25
  United
• 0:25
  States.
• 0:26
  Live
• 0:26
  streaming
• 0:27
  on
• 0:27
  Whatnot,
• 0:27
  as
• 0:27
  we
• 0:28
  are
• 0:28
  sure
• 0:28
  Omnitalk
• 0:29
  fans
• 0:29
  are
• 0:29
  aware,
• 0:29
  offers
• 0:30
  a
• 0:30
  new
• 0:30
  spin
• 0:31
  on
• 0:31
  QV
• 0:32
  and
• 0:32
  HSN
• 0:32
  cable
• 0:32
  TV
• 0:33
  shopping
• 0:33
  channels
• 0:34
  of
• 0:34
  yesteryear,
• 0:35
  marrying
• 0:35
  some
• 0:35
  of
• 0:35
  the
• 0:36
  auction
• 0:36
  model
• 0:36
  and
• 0:36
  enthusiast
• 0:37
  appeal
• 0:38
  of
• 0:38
  ebay
• 0:38
  with
• 0:39
  the
• 0:39
  camaraderie
• 0:39
  and
• 0:40
  communal
• 0:40
  viewing
• 0:41
  euphoria
• 0:41
  of
• 0:42
  Twitch.
• 0:43
  Wow.
• 0:43
  Merchants
• 0:44
  on
• 0:44
  Whatnot
• 0:44
  sold
• 0:44
  a
• 0:45
  combined
• 0:45
  $3
• 0:45
  billion
• 0:46
  in
• 0:46
  goods
• 0:46
  in
• 0:45
  2024,
• 0:47
  mainly
• 0:48
  in
• 0:48
  collectible
• 0:48
  categories
• 0:49
  like
• 0:49
  trading
• 0:49
  cards
• 0:50
  and
• 0:50
  sports
• 0:51
  cards,
• 0:51
  but
• 0:52
  also
• 0:52
  in
• 0:52
  fast
• 0:52
  growing
• 0:53
  verticals
• 0:53
  like
• 0:53
  women's
• 0:54
  fashion
• 0:54
  and
• 0:54
  sneakers
• 0:55
  too.
• 0:55
  The
• 0:56
  startup,
• 0:56
  while
• 0:56
  still
• 0:57
  unprofitable,
• 0:57
  is
• 0:58
  also
• 0:58
  forecasting
• 0:59
  more
• 0:59
  than
• 0:59
  $6
• 0:59
  billion
• 1:00
  in
• 1:00
  gross
• 1:00
  merchandise
• 1:01
  volume
• 1:01
  in
• 1:02
  in
• 1:00
  2025.
• 1:03
  So
• 1:04
  doubling
• 1:04
  the
• 1:04
  business
• 1:04
  or
• 1:05
  like
• 1:05
  I
• 1:06
  said,
• 1:06
  doubling
• 1:06
  the
• 1:06
  business
• 1:06
  in
• 1:07
  2024.
• 1:08
  And
• 1:08
  this
• 1:08
  is
• 1:08
  also
• 1:09
  the
• 1:09
  A
• 1:09
  and
• 1:09
  M
• 1:09
  Put
• 1:09
  yout
• 1:10
  on
• 1:10
  the
• 1:10
  Spot
• 1:10
  question.
• 1:11
  Okay.
• 1:11
  All
• 1:12
  right,
• 1:12
  you
• 1:12
  get
• 1:12
  this
• 1:12
  one
• 1:13
  this
• 1:13
  week.
• 1:13
  All
• 1:13
  right,
• 1:14
  here
• 1:14
  it
• 1:14
  is.
• 1:14
  Video
• 1:15
  commerce
• 1:16
  has
• 1:16
  done
• 1:17
  very
• 1:17
  well
• 1:17
  in
• 1:17
  China
• 1:18
  and
• 1:18
  is
• 1:18
  starting
• 1:18
  to
• 1:19
  get
• 1:19
  its
• 1:19
  legs
• 1:19
  in
• 1:19
  the
• 1:20
  US
• 1:20
  Has
• 1:21
  Whatnot
• 1:21
  specifically
• 1:22
  gained
• 1:22
  strong
• 1:23
  momentum
• 1:23
  because
• 1:23
  of
• 1:23
  its
• 1:24
  focus
• 1:24
  on
• 1:24
  collectibles,
• 1:25
  which
• 1:26
  keeps
• 1:26
  it
• 1:26
  fairly
• 1:26
  niche?
• 1:27
  Or
• 1:27
  could
• 1:28
  it
• 1:28
  be
• 1:28
  the
• 1:28
  US
• 1:28
  Is
• 1:28
  ready
• 1:29
  for
• 1:29
  well
• 1:29
  executed
• 1:30
  live
• 1:30
  video
• 1:31
  shopping
• 1:31
  experiences
• 1:32
  implying
• 1:32
  this
• 1:33
  is
• 1:33
  extendable
• 1:34
  to
• 1:34
  big
• 1:34
  brands
• 1:34
  and
• 1:35
  retailers?
• 1:35
  I
• 1:36
  think
• 1:36
  we're,
• 1:37
  we're
• 1:37
  absolutely
• 1:38
  in
• 1:39
  the
• 1:39
  niche
• 1:40
  and
• 1:40
  like
• 1:40
  for
• 1:41
  the
• 1:41
  now
• 1:41
  of
• 1:41
  video
• 1:42
  commerce.
• 1:42
  I
• 1:42
  think
• 1:43
  we're
• 1:43
  seeing
• 1:43
  this
• 1:43
  gain
• 1:44
  popularity
• 1:44
  in
• 1:45
  some
• 1:45
  of
• 1:45
  the
• 1:46
  markets
• 1:46
  that
• 1:46
  you
• 1:46
  talked
• 1:47
  about.
• 1:47
  You
• 1:48
  know,
• 1:48
  collectibles.
• 1:49
  I.
• 1:49
  We're
• 1:50
  starting
• 1:50
  to
• 1:50
  see
• 1:50
  a
• 1:50
  ton
• 1:51
  of
• 1:52
  like
• 1:52
  luxury
• 1:53
  consignment.
• 1:54
  Independent
• 1:55
  retailers
• 1:55
  starting
• 1:55
  to
• 1:56
  spin
• 1:56
  up
• 1:56
  video
• 1:57
  commerce
• 1:57
  because
• 1:58
  it
• 1:58
  gives
• 1:58
  people
• 1:58
  that
• 1:59
  confidence
• 1:59
  in
• 1:59
  the
• 1:59
  purchase.
• 2:00
  Like
• 2:00
  video
• 2:00
  can
• 2:01
  that.
• 2:01
  No
• 2:02
  like
• 2:02
  a
• 2:02
  single
• 2:03
  post
• 2:03
  on,
• 2:03
  you
• 2:03
  know,
• 2:04
  of
• 2:04
  a
• 2:04
  picture
• 2:04
  of
• 2:04
  a
• 2:04
  trading
• 2:05
  card
• 2:05
  or
• 2:05
  a
• 2:06
  picture
• 2:06
  of
• 2:06
  a
• 2:07
  Louis
• 2:07
  Vuitton
• 2:07
  handbag.
• 2:08
  Like
• 2:08
  it
• 2:08
  can't,
• 2:08
  you
• 2:09
  can't
• 2:09
  do
• 2:09
  the
• 2:09
  same
• 2:10
  kind
• 2:10
  of
• 2:10
  business
• 2:10
  when
• 2:11
  you
• 2:11
  just
• 2:11
  have
• 2:11
  a
• 2:11
  static
• 2:12
  image.
• 2:12
  So
• 2:12
  yes,
• 2:13
  I
• 2:13
  absolutely
• 2:13
  think
• 2:14
  Whatnot's
• 2:14
  finding
• 2:15
  success
• 2:15
  because
• 2:16
  of
• 2:16
  the
• 2:16
  niche
• 2:16
  markets
• 2:17
  now.
• 2:17
  But
• 2:18
  what
• 2:18
  I
• 2:18
  think
• 2:18
  about
• 2:19
  as
• 2:19
  we
• 2:20
  think
• 2:20
  about
• 2:20
  the
• 2:20
  future,
• 2:20
  what
• 2:21
  A&M's
• 2:21
  asking
• 2:21
  about
• 2:22
  when
• 2:23
  this
• 2:23
  hits
• 2:24
  more
• 2:24
  mass
• 2:24
  adoption
• 2:25
  in
• 2:25
  the
• 2:25
  U.S.
• 2:26
  i
• 2:26
  think
• 2:26
  it
• 2:26
  what's
• 2:27
  really
• 2:27
  important
• 2:27
  for
• 2:27
  retailers
• 2:28
  listening
• 2:28
  to
• 2:29
  focus
• 2:29
  on
• 2:29
  is
• 2:29
  what
• 2:29
  we
• 2:29
  talked
• 2:30
  to
• 2:30
  at
• 2:30
  Commerce
• 2:30
  Next
• 2:30
  yesterday
• 2:31
  to
• 2:31
  Sarah
• 2:32
  Henry
• 2:32
  at
• 2:32
  Walmart,
• 2:33
  head
• 2:33
  of
• 2:33
  influencer
• 2:33
  and
• 2:34
  content
• 2:34
  marketing
• 2:34
  and
• 2:35
  then
• 2:35
  also
• 2:36
  the
• 2:36
  SVP
• 2:37
  of
• 2:37
  E
• 2:37
  Commerce
• 2:38
  and
• 2:38
  digital
• 2:38
  at
• 2:38
  cost
• 2:39
  was
• 2:39
  talking
• 2:39
  about
• 2:40
  how
• 2:40
  important
• 2:40
  it
• 2:41
  is
• 2:41
  to
• 2:41
  have
• 2:42
  these
• 2:42
  relationships
• 2:43
  with
• 2:43
  the
• 2:43
  content
• 2:44
  creators,
• 2:44
  but
• 2:45
  even
• 2:45
  more
• 2:45
  so
• 2:46
  to
• 2:46
  make
• 2:46
  sure
• 2:46
  that
• 2:46
  the
• 2:46
  platforms
• 2:47
  that
• 2:48
  these
• 2:48
  content
• 2:48
  creators
• 2:49
  are
• 2:49
  able
• 2:49
  to
• 2:49
  work
• 2:50
  on
• 2:50
  are
• 2:50
  easy
• 2:51
  for
• 2:51
  them
• 2:51
  to
• 2:51
  use.
• 2:52
  It
• 2:52
  gets
• 2:52
  them
• 2:52
  on
• 2:53
  camera
• 2:53
  and
• 2:54
  gets
• 2:54
  the
• 2:54
  product
• 2:54
  in
• 2:55
  front
• 2:55
  of
• 2:55
  people
• 2:56
  quickly,
• 2:57
  easily,
• 2:58
  and,
• 2:58
  and
• 2:58
  also
• 2:59
  allows
• 2:59
  the
• 2:59
  customers
• 3:00
  to
• 3:00
  shop
• 3:00
  more
• 3:01
  easily
• 3:01
  from
• 3:01
  these
• 3:01
  platforms.
• 3:02
  That's
• 3:02
  what
• 3:02
  I'm
• 3:02
  focused
• 3:03
  on
• 3:03
  here
• 3:03
  with
• 3:03
  the
• 3:04
  popularity
• 3:04
  of
• 3:05
  the
• 3:05
  Whatnot
• 3:05
  app.
• 3:06
  Not
• 3:06
  so
• 3:06
  much
• 3:07
  like
• 3:07
  it's
• 3:07
  going
• 3:07
  to
• 3:07
  be
• 3:08
  everywhere
• 3:08
  and
• 3:08
  every
• 3:09
  retailer
• 3:09
  is
• 3:09
  going
• 3:09
  to
• 3:10
  be
• 3:10
  having
• 3:10
  live
• 3:10
  stream
• 3:11
  commerce
• 3:11
  right
• 3:11
  now.
• 3:12
  I
• 3:12
  think
• 3:12
  it's
• 3:12
  more
• 3:12
  about
• 3:13
  focusing
• 3:13
  that
• 3:14
  energy
• 3:14
  on
• 3:14
  how
• 3:14
  you're
• 3:15
  building
• 3:15
  the
• 3:15
  platform
• 3:15
  that's
• 3:16
  right
• 3:16
  to
• 3:16
  support
• 3:17
  you
• 3:17
  and
• 3:17
  your
• 3:17
  customers.
• 3:18
  Do
• 3:18
  you
• 3:18
  think
• 3:18
  Whatnot
• 3:19
  will
• 3:19
  have
• 3:19
  success
• 3:20
  extending
• 3:20
  this
• 3:20
  into
• 3:21
  other
• 3:21
  categories
• 3:21
  beyond
• 3:22
  collectibles?
• 3:23
  I,
• 3:24
  I
• 3:24
  don't
• 3:24
  know
• 3:24
  that
• 3:25
  I
• 3:25
  see
• 3:25
  Whatnot
• 3:26
  doing
• 3:26
  that
• 3:26
  specifically.
• 3:27
  I
• 3:27
  think
• 3:27
  this
• 3:28
  is
• 3:28
  a
• 3:28
  great
• 3:28
  platform
• 3:29
  for
• 3:29
  them.
• 3:30
  I
• 3:30
  don't
• 3:31
  know
• 3:31
  that
• 3:31
  I
• 3:31
  see
• 3:32
  like
• 3:32
  a
• 3:33
  major
• 3:33
  retailer
• 3:34
  taking
• 3:34
  on
• 3:34
  the
• 3:35
  Whatnot
• 3:35
  platform
• 3:36
  though,
• 3:36
  or
• 3:36
  conducting
• 3:37
  business
• 3:37
  through
• 3:37
  this.
• 3:37
  I
• 3:38
  think
• 3:38
  they'll
• 3:38
  be
• 3:38
  much
• 3:38
  more
• 3:40
  focused
• 3:40
  on
• 3:41
  creating
• 3:41
  it
• 3:41
  themselves
• 3:42
  or
• 3:42
  working
• 3:42
  with
• 3:42
  a
• 3:43
  larger
• 3:43
  enterprise
• 3:43
  partner.
• 3:44
  What
• 3:44
  about
• 3:44
  the
• 3:44
  influencers
• 3:45
  though?
• 3:45
  Do
• 3:45
  you
• 3:45
  think
• 3:45
  they
• 3:45
  could
• 3:46
  tap
• 3:46
  into
• 3:46
  the
• 3:46
  influencers
• 3:47
  like
• 3:47
  they're
• 3:47
  doing
• 3:47
  the
• 3:47
  collectibles
• 3:48
  market
• 3:48
  to
• 3:49
  get
• 3:49
  this
• 3:49
  into
• 3:50
  fashion,
• 3:50
  get
• 3:51
  this
• 3:51
  into
• 3:51
  accessories,
• 3:52
  shoe
• 3:52
  wear?
• 3:53
  All
• 3:53
  those
• 3:53
  things
• 3:53
  are
• 3:53
  starting
• 3:54
  to
• 3:54
  populate
• 3:54
  on
• 3:54
  the
• 3:54
  app.
• 3:55
  Do
• 3:55
  you
• 3:55
  think
• 3:55
  they
• 3:55
  could
• 3:55
  do
• 3:56
  that?
• 3:56
  They'll
• 3:56
  be
• 3:56
  successful
• 3:57
  in
• 3:57
  that
• 3:57
  over
• 3:57
  the
• 3:57
  long
• 3:57
  run?
• 3:57
  I,
• 3:58
  I
• 3:58
  think
• 3:58
  I,
• 3:58
  I
• 3:59
  think
• 3:59
  you'll
• 3:59
  see
• 3:59
  retailers
• 4:00
  trying
• 4:00
  to
• 4:00
  do
• 4:00
  it
• 4:00
  themselves.
• 4:01
  I
• 4:01
  don't
• 4:01
  see
• 4:01
  them.
• 4:01
  I
• 4:02
  really
• 4:02
  don't
• 4:02
  see.
• 4:03
  I
• 4:03
  think
• 4:04
  for
• 4:04
  a
• 4:04
  lot
• 4:04
  of
• 4:04
  retailers,
• 4:05
  they're
• 4:05
  still
• 4:05
  getting
• 4:05
  over
• 4:05
  the
• 4:06
  hurdle
• 4:06
  of
• 4:06
  like
• 4:06
  quality
• 4:07
  of
• 4:07
  content.
• 4:07
  And
• 4:08
  this
• 4:08
  is
• 4:08
  like,
• 4:09
  if
• 4:09
  you
• 4:09
  watch
• 4:10
  these
• 4:10
  live
• 4:10
  streams
• 4:11
  on
• 4:11
  Whatnot,
• 4:11
  it's
• 4:12
  very
• 4:12
  raw.
• 4:12
  It's
• 4:13
  not
• 4:13
  very
• 4:13
  raw.
• 4:14
  There's,
• 4:14
  there's
• 4:14
  a
• 4:15
  lot
• 4:15
  of
• 4:15
  these
• 4:15
  independent
• 4:17
  retailers
• 4:17
  that
• 4:17
  are
• 4:17
  doing
• 4:18
  this
• 4:18
  right
• 4:18
  now.
• 4:18
  And
• 4:18
  I
• 4:19
  think
• 4:19
  if
• 4:19
  I'm
• 4:19
  a
• 4:19
  brand
• 4:19
  and
• 4:20
  I'm
• 4:20
  looking
• 4:20
  at
• 4:20
  that,
• 4:20
  I
• 4:20
  want
• 4:21
  something
• 4:21
  that
• 4:21
  I
• 4:21
  have
• 4:21
  a
• 4:22
  little
• 4:22
  bit
• 4:22
  more
• 4:22
  control
• 4:22
  over
• 4:23
  the
• 4:23
  look,
• 4:23
  the
• 4:23
  feel
• 4:25
  and
• 4:25
  the
• 4:25
  functionality
• 4:26
  of
• 4:26
  that
• 4:26
  particular
• 4:27
  app.
• 4:27
  But
• 4:27
  what,
• 4:28
  what
• 4:28
  are
• 4:28
  your
• 4:28
  thoughts?
• 4:29
  Yeah,
• 4:29
  I
• 4:29
  mean,
• 4:29
  my
• 4:29
  thoughts
• 4:29
  are.
• 4:30
  Which
• 4:30
  doesn't
• 4:30
  necessarily
• 4:30
  preclude
• 4:31
  what,
• 4:31
  not
• 4:32
  what,
• 4:32
  not
• 4:32
  from
• 4:33
  finding
• 4:33
  success
• 4:34
  in
• 4:34
  that
• 4:34
  arena.
• 4:34
  I
• 4:35
  think,
• 4:35
  you
• 4:35
  know,
• 4:35
  for
• 4:35
  me,
• 4:35
  I
• 4:35
  look
• 4:36
  at
• 4:36
  this
• 4:36
  kind
• 4:36
  of
• 4:36
  as
• 4:36
  eBay
• 4:37
  2.0
• 4:38
  in
• 4:38
  a
• 4:38
  lot
• 4:38
  of
• 4:38
  ways.
• 4:39
  And
• 4:39
  live
• 4:39
  streaming
• 4:39
  come
• 4:40
  to
• 4:40
  the
• 4:40
  U.S.
• 4:40
  so,
• 4:41
  you
• 4:41
  know,
• 4:41
  I
• 4:41
  think,
• 4:41
  yes,
• 4:42
  the
• 4:42
  niche
• 4:42
  market
• 4:42
  for
• 4:43
  sure
• 4:43
  with
• 4:43
  collectibles
• 4:44
  is
• 4:44
  where
• 4:44
  it
• 4:44
  starts.
• 4:44
  And
• 4:45
  especially
• 4:45
  if
• 4:45
  you
• 4:45
  go
• 4:45
  back
• 4:45
  to
• 4:45
  the
• 4:45
  ebay
• 4:46
  analogy
• 4:46
  in
• 4:46
  the
• 4:46
  late
• 4:47
  90s.
• 4:48
  But
• 4:48
  you
• 4:48
  know,
• 4:48
  ebay
• 4:48
  showed
• 4:49
  that
• 4:49
  you
• 4:49
  can
• 4:49
  go
• 4:49
  into
• 4:49
  other
• 4:49
  businesses
• 4:50
  too.
• 4:50
  And
• 4:50
  it's
• 4:51
  funny,
• 4:52
  I
• 4:52
  was
• 4:52
  doom
• 4:53
  scrolling
• 4:53
  the
• 4:53
  other
• 4:54
  night
• 4:54
  and
• 4:54
  I
• 4:54
  found
• 4:54
  this
• 4:55
  clip
• 4:55
  of
• 4:55
  Phil
• 4:56
  Rosenthal,
• 4:57
  the
• 4:58
  creator
• 4:58
  of
• 4:58
  Everybody
• 4:59
  Loves
• 4:59
  Raymond
• 5:00
  and
• 5:00
  every.
• 5:00
  And
• 5:01
  somebody
• 5:01
  feed
• 5:01
  Phil
• 5:01
  and
• 5:02
  somebody
• 5:02
  feed
• 5:02
  Phil.
• 5:02
  Yes.
• 5:03
  And
• 5:04
  he
• 5:04
  was
• 5:04
  talking
• 5:04
  to
• 5:04
  Simon
• 5:04
  Sinek
• 5:05
  and
• 5:05
  what
• 5:05
  he
• 5:05
  said
• 5:06
  in
• 5:06
  terms
• 5:06
  of
• 5:06
  one
• 5:06
  of
• 5:06
  his
• 5:07
  big,
• 5:07
  big
• 5:07
  lessons
• 5:08
  from
• 5:09
  developing
• 5:09
  content
• 5:10
  over
• 5:10
  the
• 5:10
  years
• 5:10
  was
• 5:11
  be
• 5:11
  as
• 5:12
  specific
• 5:12
  as
• 5:12
  you
• 5:12
  can
• 5:13
  be.
• 5:14
  Because
• 5:14
  when
• 5:14
  you
• 5:14
  try
• 5:15
  to
• 5:15
  be
• 5:15
  too
• 5:15
  generic
• 5:15
  and
• 5:16
  you
• 5:16
  try
• 5:16
  to
• 5:16
  appeal
• 5:16
  to
• 5:16
  the
• 5:17
  masses,
• 5:17
  you
• 5:17
  end
• 5:17
  up
• 5:17
  not
• 5:18
  meeting
• 5:18
  anyone's
• 5:18
  needs.
• 5:18
  You
• 5:19
  don't
• 5:19
  create
• 5:19
  any
• 5:19
  nostalgia
• 5:20
  in
• 5:20
  their
• 5:20
  minds.
• 5:20
  And
• 5:20
  I
• 5:21
  think
• 5:21
  that
• 5:21
  is
• 5:22
  essentially
• 5:22
  what
• 5:23
  whatnot
• 5:23
  is
• 5:24
  hitting
• 5:24
  on
• 5:24
  here
• 5:24
  is
• 5:24
  there's
• 5:25
  a
• 5:25
  very
• 5:25
  specific
• 5:25
  niche
• 5:26
  across
• 5:27
  every
• 5:27
  category
• 5:28
  of
• 5:28
  people
• 5:28
  that
• 5:28
  are
• 5:29
  just
• 5:29
  enthusiastic
• 5:30
  about
• 5:30
  the
• 5:30
  products.
• 5:31
  So
• 5:32
  that
• 5:32
  makes
• 5:32
  me
• 5:32
  actually
• 5:32
  think
• 5:33
  that
• 5:33
  they
• 5:33
  could
• 5:33
  have
• 5:34
  success
• 5:34
  in
• 5:34
  the
• 5:34
  long
• 5:34
  run
• 5:35
  continuing
• 5:35
  to
• 5:36
  extend
• 5:36
  this
• 5:36
  out
• 5:37
  if
• 5:37
  they
• 5:37
  allow
• 5:37
  it
• 5:38
  to
• 5:38
  be
• 5:38
  organic
• 5:39
  and
• 5:39
  natural
• 5:39
  and
• 5:39
  authentic
• 5:40
  to
• 5:40
  the
• 5:40
  way
• 5:40
  it
• 5:40
  has
• 5:40
  been
• 5:41
  with
• 5:41
  collectibles.
• 5:41
  You
• 5:42
  know,
• 5:42
  I,
• 5:42
  you
• 5:42
  know,
• 5:42
  this,
• 5:43
  it's
• 5:43
  not
• 5:43
  that
• 5:44
  dissimilar
• 5:44
  to,
• 5:44
  you
• 5:45
  know,
• 5:45
  know
• 5:45
  what's
• 5:45
  happening
• 5:45
  on
• 5:46
  TikTok
• 5:46
  in
• 5:46
  a
• 5:46
  lot
• 5:46
  of
• 5:47
  ways,
• 5:47
  just
• 5:47
  a
• 5:47
  different
• 5:47
  platform.
• 5:48
  So,
• 5:49
  you
• 5:49
  know,
• 5:49
  where
• 5:50
  does
• 5:50
  this
• 5:50
  all
• 5:50
  congeal
• 5:51
  in
• 5:51
  the
• 5:51
  long
• 5:51
  run?
• 5:51
  It's
• 5:51
  hard
• 5:51
  to
• 5:52
  say,
• 5:52
  but
• 5:52
  I,
• 5:52
  I
• 5:52
  don't
• 5:53
  see
• 5:53
  them
• 5:53
  slowing
• 5:53
  down
• 5:54
  really,
• 5:54
  given
• 5:54
  those
• 5:54
  numbers.
• 5:55
  Those
• 5:55
  numbers
• 5:55
  are
• 5:55
  crazy
• 5:56
  too.
• 5:56
  The
• 5:56
  numbers
• 5:57
  are
• 5:57
  impressive.
• 5:58
  I
• 5:58
  think,
• 5:58
  I
• 5:58
  think
• 5:59
  it
• 5:59
  gets
• 5:59
  back
• 5:59
  to
• 6:00
  also
• 6:00
  like,
• 6:01
  where
• 6:01
  are
• 6:01
  you
• 6:02
  and
• 6:02
  where
• 6:02
  are
• 6:02
  you
• 6:02
  heading
• 6:03
  to
• 6:03
  the
• 6:03
  platform?
• 6:04
  Like,
• 6:04
  we're
• 6:04
  seeing
• 6:04
  a
• 6:05
  lot
• 6:05
  of
• 6:05
  buzz
• 6:05
  with
• 6:05
  this,
• 6:06
  you
• 6:06
  know,
• 6:07
  because
• 6:07
  it's
• 6:08
  new
• 6:08
  and
• 6:08
  newish
• 6:09
  and
• 6:09
  upcoming.
• 6:10
  But
• 6:10
  are
• 6:11
  people
• 6:11
  going
• 6:11
  to
• 6:11
  download
• 6:12
  another
• 6:12
  app
• 6:12
  or
• 6:13
  is
• 6:13
  this
• 6:13
  stuff
• 6:13
  going
• 6:13
  to
• 6:14
  move
• 6:14
  to
• 6:14
  TikTok
• 6:15
  or,
• 6:15
  you
• 6:16
  know,
• 6:16
  even,
• 6:16
  or
• 6:17
  other
• 6:17
  retailers
• 6:17
  platforms
• 6:18
  where
• 6:18
  they're,
• 6:19
  they're
• 6:19
  able
• 6:19
  to
• 6:19
  take
• 6:19
  this
• 6:20
  content
• 6:20
  and
• 6:20
  project
• 6:20
  them
• 6:21
  into
• 6:21
  those
• 6:21
  social
• 6:22
  feeds
• 6:22
  that
• 6:22
  people
• 6:22
  are
• 6:23
  already
• 6:23
  spending
• 6:23
  time
• 6:24
  in.
• 6:24
  Like,
• 6:24
  that's
• 6:24
  where
• 6:24
  I
• 6:25
  think
• 6:25
  the
• 6:25
  real
• 6:25
  hurdle
• 6:26
  is
• 6:26
  for
• 6:26
  me.
• 6:26
  And
• 6:26
  as
• 6:26
  a
• 6:27
  brand,
• 6:27
  I'd
• 6:27
  be
• 6:27
  focused
• 6:27
  on
• 6:28
  how
• 6:28
  do
• 6:28
  I
• 6:28
  create
• 6:29
  this
• 6:29
  content
• 6:29
  in
• 6:30
  one
• 6:30
  place
• 6:30
  and
• 6:30
  then
• 6:31
  distribute
• 6:31
  it
• 6:31
  out
• 6:31
  to
• 6:31
  places
• 6:32
  where
• 6:32
  people
• 6:32
  already
• 6:33
  are.
• 6:34
  So
• 6:34
  that's
• 6:34
  where
• 6:34
  I
• 6:34
  think
• 6:35
  the,
• 6:35
  the
• 6:35
  success
• 6:36
  of,
• 6:36
  of
• 6:36
  the
• 6:36
  live
• 6:37
  streaming
• 6:37
  or,
• 6:38
  or
• 6:38
  the
• 6:38
  proliferation
• 6:39
  of
• 6:39
  live
• 6:39
  streaming
• 6:40
  in
• 6:40
  the
• 6:40
  US
• 6:40
  is
• 6:40
  going
• 6:41
  to
• 6:41
  continue.
• 6:41
  But.