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Ensure Future Launch Success: What to Do (and Not to Do) Post-Launch · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Jessica: The most valuable week of an entire launch is the one right after it ends, and I know that this is the week that almost everybody skips.
• 0:09
  Jessica: I don't blame them, because cart closes and you are absolutely wrecked and exhausted probably.
• 0:15
  Jessica: Even if you've had a peaceful launch, it still takes a lot of energy to do this.
• 0:21
  Jessica: And at that point, the number is either something you wanted or it's something that you didn't want.
• 0:26
  Jessica: And either way, you just kinda wanna close that laptop and not look at it.
• 0:31
  Jessica: And I get it.
• 0:32
  Jessica: I have run over 50 bazillion launches at this point, and I still feel the pull to completely check out after a big launch is over.
• 0:42
  Jessica: But when you skip it, you lose kind of all of that data and that insight that is there while it is still warm.
• 0:51
  Jessica: And if you're not sending, a post-launch survey or anything to gather intel, you're losing great insights from the people that showed up, were active in your launch, but ultimately didn't buy.
• 1:03
  Jessica: If you skip this part, you may just come to your own conclusions that aren't necessarily data-backed, and you may end up throwing away a launch or a product completely when all it needed was a couple of little tweaks.
• 1:19
  Jessica: So today we're gonna be walking you through three things that we're gonna tell you do not skip after the launch, because it's gonna make your best launch so much better and help you to continue to optimize and grow.
• 1:31
  Jessica: And also three things you kinda can skip.
• 1:33
  Jessica: Plus we're gonna kinda weave in a little bit of how AI can help you get the best, quickest insights from all of your launch data and your launch surveys.
• 1:42
  Jessica: So let's get into it
• 1:43
  Rachel: welcome back to another episode of Growing a Deeply Rooted Business.
• 1:47
  Rachel: I'm Rachel, your marketing ecosystem strategist.
• 1:50
  Rachel: I'm here with Jess, our systems and sustainable growth genius, and this truly is her zone of genius.
• 1:58
  Rachel: I'm gonna be over here representing the people who are saying, "Yes, I'm exhausted from launching.
• 2:04
  Rachel: Yes, the numbers kind of give me more anxiety."
• 2:08
  Rachel: So I'm representing that side over here.
• 2:10
  Rachel: And we're gonna be diving into a few things.
• 2:14
  Rachel: Before we get anywhere near a number, we're gonna do, obviously, our first energy check because I know what happens when people hear "launch debrief."
• 2:23
  Rachel: Their hands get a little clammy, and they're like, "Please, can we just not?"
• 2:27
  Rachel: So we're gonna unclench our jaw, drop our shoulders down, which I'm gonna say, post-launch shoulders is a legit thing, 'cause, I think the most of the time I'm sending emails and my shoulders are up to my ears.
• 2:39
  Rachel: So we're just gonna reframe before we start.
• 2:42
  Rachel: And kind of a reminder that we've been going through with the Mid-Year Reset series, which is your data is not a report card.
• 2:49
  Rachel: It is your map.
• 2:50
  Rachel: We are not grading you.
• 2:52
  Rachel: Whatever comes out of this is not a verdict on how successful your business is.
• 2:58
  Rachel: It's just purely information and directions on how you can move forward.
• 3:03
  Rachel: So let's take a deep breath.
• 3:06
  Rachel: And out.
• 3:08
  Rachel: Let's get started.
• 3:10
  Jessica: All right.
• 3:10
  Jessica: So number one, my number one recommendation is to get that launch debrief on the calendar even before you open cart.
• 3:19
  Jessica: That way there's no temptation to skip it, or it doesn't kinda get lost in that muddled I actually like to create a little form that our team is kinda filling out as we're going throughout the launch, so that
• 3:31
  Jessica: every single day we can capture those little insights that are happening at that time.
• 3:37
  Jessica: And with the debrief, we are looking for both qualitative and quantitative data.
• 3:43
  Jessica: You wanna both look at all of your metrics, but you also kinda wanna tap into what felt good for whoever the face of the launch is, what felt bad, where were there some trip-ups or last-minute stressors kind of
• 3:56
  Jessica: thing, all of that stuff, and really kinda start moving through every single conversion point of that customer journey so that you can get a accurate read and see kinda where people fell off, where people, converted so that you
• 4:12
  Jessica: can kinda have better intel going into your next launch.
• 4:15
  Rachel: it's important to note that, when we say, "Oh, just look at your numbers," "Look at your data," that's not super-duper useful, so we wanna really break it down into the things that you can be doing.
• 4:26
  Rachel: And then one of the things that I see with some of my more AI-heavy clients is that when you are utilizing AI to give a debrief or have AI help you debrief, is that you're not necessarily giving them
• 4:39
  Rachel: that full picture, which is important, right?
• 4:43
  Rachel: Because they have no other context.
• 4:45
  Rachel: The AI has no emotional connection to what you just went through.
• 4:49
  Rachel: So when you are giving numbers, you want to make sure you're looking at every single touch point possible, whether that's top of funnel, how they come in, middle of funnel, how they engaged, emails sent, emails opened, clicks, sales
• 5:04
  Rachel: page visited, so closer to that, middle of the funnel.
• 5:07
  Rachel: Like, how many sales page did you visit?
• 5:09
  Rachel: What was that checkout start?
• 5:11
  Rachel: And then that final bottom of the funnel, which is the purchases, the revenue, the refunds, all of those things.
• 5:17
  Rachel: That's the full picture that we're trying to take moments of insights and say, "This is what we need to be observing."
• 5:24
  Rachel: Right now I'm in a big lead magnet debrief, trying to optimize it, and we have high open rates, 50%-plus, high click rates, 7% on our click rate, and this is the number one email that has zero conversions.
• 5:39
  Rachel: So my feedback is the email's doing what it needs to do, right?
• 5:44
  Rachel: It's getting people out of their inbox and into a page, and that's a typical problem when it comes to launches as well.
• 5:50
  Jessica: I actually have a freebie that we'll link under that's called the Launch Cure, and it goes through all of the different metrics that we do look at.
• 5:57
  Jessica: And then if you're seeing a certain thing, it gives you ways to use AI to help tweak that.
• 6:02
  Jessica: So we'll definitely link it down below.
• 6:04
  Jessica: The numbers, it's important to look at it from a bunch of different lenses and ways.
• 6:08
  Jessica: So we're not just looking at sales, we're looking at sales per day, so we can see what email might have popped off or what did we do on social that helped that day.
• 6:16
  Jessica: We're looking at not just how many people converted, but we're also going to look at how long have these people been on our list?
• 6:23
  Jessica: What other content have they consumed?
• 6:25
  Jessica: To give us a little more insight about how long it's taking people to convert and who these people actually are.
• 6:33
  Jessica: I know we're gonna talk about sending a survey to your non-buyers later, but also having a post-purchase survey right there is a really good way to gather intel, and actually it gets completed a lot 'cause people have just
• 6:43
  Jessica: bought in and invested.
• 6:44
  Jessica: So having that on your confirmation page, I definitely recommend.
• 6:48
  Jessica: But making sure that you are not just skimming over the top of the numbers.
• 6:51
  Jessica: This is my revenue, this is my sales page conversion.
• 6:54
  Jessica: But really digging in deep, like you're a little detective to figure where those opportunities were to maximize and then where the opportunities are that you just need to tweak so that you can repeat it.
• 7:07
  Jessica: And typically, we never will ever probably tell you to throw your offer in the garbage unless you didn't like sell one thing.
• 7:13
  Jessica: If you sold a couple of your offers, then that means that the offer is validated and there's just some tweaks that need to go on before purchase that need to be refined to help you really start maximize those
• 7:25
  Jessica: conversions.
• 7:26
  Rachel: Yeah, and I was just telling a client this too, because they run probably about five launches a year, and every single year for the last two, three years, they have never done a debrief.
• 7:41
  Rachel: I call them postmortems.
• 7:42
  Jessica: That sounds creepy.
• 7:45
  Rachel: But you never sit there and literally tear it apart and say what's working and what's not working, and, what do we wanna continue?
• 7:51
  Rachel: What do we wanna stop?
• 7:52
  Rachel: My client, they're burnt out because they are just operating purely off of just "we just need to execute.
• 7:58
  Rachel: I don't think they have a lot of vibes because they're so exhausted.
• 8:02
  Rachel: But the importance of this debrief is to help you pull forward what did do something and leave behind what didn't work.
• 8:10
  Rachel: Typically, when people are skipping this part, they're pulling forward all of it, right?
• 8:14
  Rachel: They're saying "Yeah well, we don't know what worked, and so we're just gonna keep doing it."
• 8:19
  Rachel: In our annual planning, the Rooted in Reality Planner, where we're saying there's a lot of things that could be working, but are also mentally, and physically killing your team.
• 8:29
  Rachel: You don't wanna Bring that forward.
• 8:30
  Rachel: We need to find efficiencies in order to scale and do more.
• 8:34
  Rachel: So that's essentially the energy of the debrief, is to really shake off what we don't want to move forward, what we do want to move forward, and all of that.
• 8:44
  Rachel: So in summary, it's a start, stop, continue.
• 8:47
  Jessica: Yeah, yeah, definitely a start, stop, continue.
• 8:49
  Jessica: One thing too is we're talking about live launches right now, but this can definitely should be applied to evergreen as well at some point, whether it's quarterly, monthly, or whatever.
• 8:58
  Jessica: You should be breaking apart any evergreen funnels you have as well to see what's working.
• 9:03
  Jessica: And then on top of that, I think it's also important to understand what industry benchmarks are.
• 9:08
  Jessica: Because for a lot of my clients, they'll come in and they'll have, you know, maybe 1,000-ish person email list, and they'll have a bigger 10,000 social media following.
• 9:16
  Jessica: But they're expecting to get 500 signups because that's what all they hear about launches and all that.
• 9:21
  Jessica: You're supposed to make all this big money really, really fast.
• 9:24
  Jessica: And the reality is that those numbers, they're not gonna convert like that.
• 9:29
  Jessica: So you might have to, instead of spending your energy trying to figure out why social media isn't working, it's probably working as much as it could be.
• 9:36
  Jessica: And if you need more traffic to your launch, then that might be a time to explore paid ads, or partnerships, or affiliates, or other avenues.
• 9:43
  Jessica: I had a client over and over again: my social need to get better."
• 9:45
  Jessica: i'm like, "Your social media is converting above what industry standards are right now.
• 9:49
  Jessica: You just don't have that audience right now, so we can go pay for the audience, or we can go try to figure out other ways to get that audience as well."
• 9:57
  Rachel: I have heard so many people be like, "I have a wait list full of people", and then they open that cart, and then it's crickets, or maybe not as many people come in as they thought.
• 10:07
  Rachel: And one of the key things to understand after a launch is the internal workings of what your buyers said or what your prospects said they were gonna do and what they actually did.
• 10:20
  Rachel: Because that gap in consumer behavior is something that's gonna tell you so many things.
• 10:26
  Rachel: Which brings us to that post-launch survey, which I always launch it to the non-buyers.
• 10:34
  Rachel: So anybody that participated in the launch.
• 10:37
  Rachel: You can really segment it down even further to the people who actively clicked and opened and all of that, just to get a more focused result out of that survey.
• 10:46
  Rachel: But you also wanna survey your purchasers, right?
• 10:49
  Rachel: What did they find to be valuable in your messaging, and what got them over that hump of actually giving you information?
• 10:58
  Rachel: Because that's the data that you need to unpack, and You're not gonna find it in your email metrics.
• 11:04
  Rachel: You have to get it directly from the words of your non-buyers and the words of your buyers.
• 11:11
  Jessica: Yeah, and one important thing, too, when you're building out this survey is that a lot of people will put price at "Why didn't you buy?"
• 11:18
  Jessica: Do not put that.
• 11:19
  Jessica: Everyone is going to default for price.
• 11:22
  Jessica: Let's go a little bit deeper, and was it that you didn't think you were gonna get ROI based on the price?
• 11:29
  Jessica: Did you not have enough proof that this price was worth it?
• 11:34
  Jessica: Go a little bit deeper into price, and don't just let them just choose price as a default because that's not gonna take you anywhere.
• 11:40
  Jessica: Of course, everyone didn't buy because they didn't wanna give you your money, but what was the deeper reason underneath them not wanting to convert or invest at that time?
• 11:49
  Rachel: I have found so much success in this, in being able to pull out misconceptions that maybe your messaging was presenting, and people just have a little bit of confusion.
• 12:01
  Rachel: And so a confused buyer literally will never buy.
• 12:04
  Rachel: So it helps you really narrow down your messaging for future launches.
• 12:09
  Rachel: And I think one important thing here is if you're thinking like, "Well, I never, ever take surveys", put a call to action in there and just humanize it, right?
• 12:18
  Rachel: Hit reply.
• 12:19
  Rachel: I'm on the other side of this email, and I'm reading every single thing that comes through.
• 12:23
  Rachel: If somebody does not fill out your survey, but has that option to just connect with you, that's still the end goal, right?
• 12:30
  Rachel: So I think that that's probably the most valuable thing.
• 12:34
  Rachel: The questions that I always ask, like Jess said, what was the number one reason that you didn't invest that's not price?
• 12:39
  Rachel: And then what would make this an absolute no-brainer for you?
• 12:43
  Rachel: And then maybe if this wasn't the right fit, what do you want?
• 12:46
  Rachel: Something that I always get pushback on from my clients is that they want to do multiple choice.
• 12:51
  Rachel: Select it.
• 12:52
  Rachel: So we put the answers in radio buttons or whatever, drop-downs.
• 12:57
  Rachel: It always needs to be open text.
• 12:59
  Rachel: Like always.
• 13:00
  Rachel: We want the words directly from their mouth.
• 13:03
  Rachel: We want the phrasing directly from their mouth, and I think that is where the power of this survey lies.
• 13:12
  Jessica: Yeah.
• 13:12
  Jessica: And this is also where AI becomes really useful because why do we want radio buttons?
• 13:17
  Jessica: It's cause it's kinda easy to filter and sort and kinda get an aggregation of what it is.
• 13:21
  Jessica: But now you can take those free text responses, throw it into AI, and it can still do that summary, but then you have the exact language, and this is language that you can use and speak to directly in
• 13:32
  Jessica: your social media or in your content so that the buyers think you really get them, and you really do because you took the time to survey them and you're using the voice, the verbiage, the language that they would
• 13:41
  Jessica: use to describe these problems.
• 13:43
  Rachel: And I will say, obviously we're not trying to give the robots everything.
• 13:46
  Rachel: Make sure you scrub your list before you upload it, right?
• 13:50
  Rachel: Names, emails, anything identifying, we're still team human here.
• 13:54
  Jessica: You don't have to do all the names.
• 13:55
  Jessica: Delete those columns, download as CSV, delete name and email column, and we just want the data.
• 14:00
  Rachel: The number three of how to make sure your launch is super successful is something that I love doing.
• 14:06
  Rachel: This kind of happens before the launch, but it's still really good to check in with after the launch.
• 14:13
  Rachel: I think launches can be really emotional, and people put a lot of weight on having X amount, like what Jess was talking about with the benchmarks and hitting all of these things.
• 14:22
  Rachel: But really establishing a good, better, best goal system to help you understand, sometimes there's so many reasons that people do not buy, and you can plan for that in your goal mapping, so having a good goal and being
• 14:39
  Rachel: happy with that.
• 14:40
  Rachel: Like, what is good enough for you?
• 14:42
  Rachel: What is a better goal?
• 14:43
  Rachel: And then what's the best?
• 14:45
  Rachel: Like heck yes, let's celebrate this with popping champagne bottles and everything like that.
• 14:49
  Rachel: These are things that I think are really important to maintain that emotional, balance of a launch versus just setting yourself up to be like, "I'm gonna sell this out.
• 14:59
  Rachel: Everybody on my email list is gonna buy."
• 15:01
  Rachel: And then you are gonna be super sad at the end when maybe you had 10 people buy, and that was your good goal.
• 15:07
  Jessica: Yeah, I always like to joke that I'm the worst seller of my launch management services because this is an exercise that I do with people on the discovery call because I want them to not have unrealistic expectations of
• 15:23
  Jessica: me, like "Yes, I have run a $3 million launch."
• 15:26
  Jessica: That does not mean that you can come to me with a thousand dollar people email list and get a $3 million launch this time.
• 15:34
  Jessica: That can be something that we can work towards and continue to optimize towards.
• 15:38
  Jessica: But, really taking down and, breaking down, what is your audience size?
• 15:42
  Jessica: What is your email list size?
• 15:45
  Jessica: If you want to use ads to grow, is your offer validated and what is a realistic budget there you are willing to invest in that?
• 15:54
  Jessica: We can give you guidelines of this is how many leads we think you can bring in if this is the money you're gonna spend and that sort of thing.
• 16:00
  Jessica: But everything is rooted in reality and rooted in math because I want you to feel successful.
• 16:07
  Jessica: I want you to feel like you're going to get a return on the investment.
• 16:10
  Jessica: And I can say that some people do come to me, and it's their first time launching this product, and they just want the support to launch.
• 16:16
  Jessica: They know that they're not gonna get an ROI this time, but all of the assets and things, even when Rachel's, writing emails, they can reuse in launches to come.
• 16:24
  Jessica: So the investment does make worth it if you're doing this step and debriefing and continuing to optimize each time and figuring out what you're going to repeat and figuring out what needs to be tweaked and then figuring out
• 16:36
  Jessica: what you can kind of just let go of.
• 16:38
  Jessica: But the point is to be rooted in reality.
• 16:40
  Jessica: That's one of our, favorite phrases of this show.
• 16:43
  Jessica: But super important when you're going into launch, both for your team, too, team morale, and for yourself.
• 16:49
  Rachel: Yeah.
• 16:50
  Rachel: And really bad goals can set you up for so much failure.
• 16:53
  Rachel: Making sure you have things that are actually structured is gonna help.
• 16:57
  Rachel: And like we've said, I don't know if we've said this on this episode, but the truth of launching is that your first launch will always be the hardest, most mentally twisting thing that'll make you wanna burn that product
• 17:08
  Rachel: down and then start a new one.
• 17:10
  Rachel: But then hey, you have to first time launch that one again too.
• 17:13
  Rachel: So debriefing first launch to get to that second launch, having those good, better, best goals are gonna be so much easier to build upon that and say, "Okay, we converted.
• 17:22
  Rachel: Now my rooted good, better, best conversion goal was 3%, so that's gonna be my minimum good.
• 17:29
  Rachel: 5 is gonna be better, and then maybe 6 or 7 will be best," kind of thing.
• 17:33
  Rachel: So just understanding that you have to start someplace and actually giving you validated numbers to start from is more ideal than sitting there crying when you didn't hit that 10% conversion rate.
• 17:45
  Jessica: All right, so yeah, here's the three things on that vein of do not change, just leave these alone.
• 17:51
  Jessica: And number one is do not go and build that offer.
• 17:54
  Jessica: Like Rachel said, this is your first launch.
• 17:57
  Jessica: It's gonna be your hardest launch ever, but you are going to continue to optimize.
• 18:02
  Jessica: I have one client and the first launch I think we had 60 enrollees.
• 18:07
  Jessica: The second launch we had 300 enrollees.
• 18:09
  Jessica: The next launch we had 900 enrollees because we continued to do these steps, debrief, survey, gather intel, figure out what to tweak, what to repeat, so that we can continue to keep getting better.
• 18:20
  Jessica: We didn't just throw it out at the first time because we only got 60 sales this first time.
• 18:24
  Jessica: Number one is do not change everything at once because then it's hard to tell what worked and what didn't work.
• 18:31
  Jessica: Rachel and I had a launch client who we helped rewrite all their copy, their sales page, all of that stuff, but then she also changed the price.
• 18:38
  Jessica: So it was really hard to tell was it the copywriting?
• 18:42
  Jessica: Was it the price?
• 18:44
  Jessica: She changed the price without our counsel.
• 18:47
  Jessica: Then it was really hard to tell what went wrong., So when you are figuring out, what to tweak, you wanna look for the biggest opportunity.
• 18:52
  Jessica: Do you need traffic?
• 18:53
  Jessica: Does your sales page need to convert better?
• 18:55
  Jessica: Usually it's not a pricing issue.
• 18:56
  Jessica: That seems like the easiest thing to change, but it's usually not that.
• 19:00
  Jessica: Definitely pick and choose what you're going to change so that okay, this worked, this didn't work.
• 19:06
  Jessica: And number three, do not skip documenting everything, and then keeping everything organized for the next time too.
• 19:11
  Jessica: Like we said, a lot of these email assets you can reuse or tweak.
• 19:15
  Jessica: Having debrief, having all of your social media post, the webinar thing that you did, the recording.
• 19:21
  Jessica: You wanna be reusing as many assets as you are, especially if you're gonna be launching multiple times a year.
• 19:28
  Rachel: That organization of having content bank, your email bank, and all of that is only gonna make it so much easier to refine and improve versus starting from scratch every single time.
• 19:41
  Rachel: So whether that is launch one and you're like, "Ugh, this didn't work," still put it in a Google Doc, in Notion, in something that you can come back to.
• 19:53
  Rachel: And then as you're making changes in your post-launch debrief, make notes, make comments to yourself that's like, "Hey, this didn't work.
• 20:02
  Rachel: I wanna change this."
• 20:03
  Rachel: You don't have to make those changes right then and there, but just get it out of your brain while it's fresh, and while you can then come back to it and not have to think back to six months,
• 20:12
  Rachel: seven months, whatever in the past.
• 20:14
  Rachel: And then I'm gonna add one bonus shift here, because I think this one's so freaking impact.
• 20:20
  Rachel: It's so important and so powerful, and I've seen it work time and time again, and it's super time sensitive, just that survey of understanding things, while your audience is still in launch mode, is that, after the launch ends
• 20:34
  Rachel: and after you close that cart, having downsells..
• 20:36
  Rachel: All of those people that were maybe still potentially interested, but, didn't take that nudge and needed maybe a step just below.
• 20:44
  Rachel: This is a strategy that you can read out of the book, Influence, by Robert Cialdini.
• 20:50
  Rachel: The basics of this is saying, "Hey, Jess, can I have $100?"
• 20:53
  Rachel: And you're like, "No."
• 20:55
  Rachel: And you're like, "Oh.
• 20:56
  Rachel: Well, can I just borrow five then?"
• 20:57
  Rachel: And then a lot more people are gonna be more likely to say yes to the five, because it's a smaller, easier yes.
• 21:03
  Rachel: So essentially, that downsell is the people who wanted in, couldn't really make that number work, that's who you're trying to target.
• 21:12
  Rachel: Not necessarily the person that wasn't interested or wasn't correct fit or anything like that.
• 21:17
  Rachel: It's just a step down in your ladder.
• 21:19
  Jessica: Yeah, and I think the key piece is plan it before.
• 21:22
  Jessica: Plan it as a part of the launch, not an afterthought, because like I said, once you're done with that cart open, you kinda wanna have this already set up, set it and forget it as an email sequence that
• 21:32
  Jessica: kinda goes out after while you're resting and debriefing and catching your breath, and it's a nice little way to just scoop up a little bit of money that may have been left on the table.
• 21:42
  Jessica: And then also, if that product is really good, which it should be, everything you put out should be really good and get results, then that's helping to prime and warm those people up that maybe have just come into
• 21:51
  Jessica: your ecosystem, and they weren't ready to spend thousands of dollars with you, but they could invest.
• 21:55
  Jessica: They trusted you enough to spend 100.
• 21:57
  Jessica: That will help them get them closer to that ready to invest for next time.
• 22:01
  Rachel: So let's tie it all together.
• 22:03
  Rachel: I know we put a lot out there on the table.
• 22:05
  Rachel: So the three things not to skip in your post-launch to help you have a more successful the next launch.
• 22:12
  Rachel: One is the debrief.
• 22:13
  Rachel: Don't skip it.
• 22:14
  Rachel: Every number, all of your emotions, put it onto one page so you can see it all broken down, instead of trying to reflect when you're planning your next launch.
• 22:24
  Rachel: Step two is the non-purchaser survey.
• 22:27
  Rachel: Send it soon after doors close when people are the most engaged still.
• 22:33
  Rachel: Look beyond price.
• 22:35
  Rachel: Have them understand, their internal psyche of what didn't work.
• 22:39
  Rachel: You can do it with four simple questions.
• 22:41
  Rachel: Step three is the good, better, best.
• 22:44
  Rachel: Build it off of your actual conversion rates and the goals that you had set at the beginning of your launch versus maybe industry, what they told you should have been converting at, and all of those things.
• 22:55
  Rachel: And then after those three things are done, it's time to close it and then reset.
• 23:01
  Rachel: What we don't want you to do is don't be building that new offer.
• 23:04
  Rachel: Don't burn everything down and restart.
• 23:06
  Rachel: Don't change too many things that you don't actually know what is gonna improve and all of that.
• 23:13
  Rachel: And then, don't skip documentation.
• 23:15
  Rachel: Documenting why you're changing things, what you emotionally didn't vibe with during it so that as you go forward into your next launch, you can plan it a little bit more cohesively with past you.
• 23:29
  Jessica: Yep, and this is my favorite line ever.
• 23:31
  Jessica: I've been saying it probably for over five years now, is business is a science.
• 23:35
  Jessica: Launching is an experiment.
• 23:36
  Jessica: Treat it like one.
• 23:38
  Jessica: Be a little detective, researcher.
• 23:41
  Jessica: Go deep into the data and figure it out because you can do it.
• 23:44
  Jessica: It's just numbers at the end of the day.
• 23:46
  Jessica: I mean, it's people, too, but it is just numbers, and it is just a science that anyone can master.
• 23:53
  Jessica: So if this episode hit home, make sure you share it with a business bestie, the one that launch might have not gone exactly how she wanted it a couple of weeks ago.
• 24:02
  Jessica: This is gonna help her out for the next round.
• 24:05
  Jessica: Make sure if you are launching, we wanna know.
• 24:07
  Jessica: We wanna follow along.
• 24:08
  Jessica: Come find us on Instagram at Deeply Rooted Business.
• 24:11
  Jessica: Come find us on TikTok, or just hit reply if you have subscribed to our new email newsletter that is now going out.
• 24:17
  Jessica: If you're not on that, the link to join that will be on the, in the description as well.
• 24:23
  Jessica: Tell us when you're launching.
• 24:24
  Jessica: We wanna follow along.
• 24:25
  Jessica: We might even shoot some, tips or feedback in as we're watching.
• 24:28
  Jessica: Make sure you come back next week.
• 24:29
  Jessica: This is gonna be episode two of our launch series that we're gonna be doing throughout the month of August because we know that we're heading into September and October, November.
• 24:39
  Jessica: Big heavy launch seasons.
• 24:41
  Jessica: And until next week, we
• 24:43
  Rachel: rooting for
• 24:43
  Jessica: for you.