Latest / Forge Fire Protocol Podcast / Don't Die With the Idea Inside You

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Don't Die With the Idea Inside You · Forge Fire Protocol Podcast

• 0:02
  Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
• 0:12
  Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
• 0:26
  Turning vision into lasting wealth, forged in fire, built for legacy.
• 0:35
  All right, welcome back to the Forgefire Protocol Podcast.
• 0:38
  We are excited to be here.
• 0:40
  My name's Don LaPlume, we've got here Michael Sullivan, we've got Steven Moynihan, and we are set for another fun-filled episode, so a fact-filled episode as well.
• 0:48
  So today we're gonna talk about what stops you.
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  See, we've been talking with business owners, talking with business coaches, all sorts of different people, and having the conversations about why they started a business, why they didn't start a business,
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  you know, in the past.
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  And even people who've had ideas that come to us say, hey, you know, I've got this idea.
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  Can we do something?
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  And some of these ideas are good, but they've had them for a long time.
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  Why didn't they do those?
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  Why didn't they move forward is the question, right?
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  And I'm always wondering that.
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  And I think even going back in my own history, there are times when I didn't start or didn't pull the trigger.
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  And that
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  said you know i what was it to stop me right so we're gonna we're gonna dive into that today uh between mike steven and myself and and really what does stop people from pulling the trigger and launching a business so you know guys i one of the things i can remember from way back in my early past and love to get your take on this is perfectionism way way way back before i became known as the rhino right it was all
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  It was all, I needed to do things.
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  It had to be right.
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  It had to be perfect.
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  And so I would keep working and stuff like working something until it was perfect.
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  And which meant I never really got anywhere.
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  Have you guys ever experienced anything like that?
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  I did.
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  Steve, why don't you go first?
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  No, no.
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  For me, I call it getting ready to get ready to get set to get ready.
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  You already have the explanation.
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  Yeah.
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  Yeah.
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  where you can just get stuck in that and you feel that you have to, whether it's you need to have to have a certain amount of funds to go forward with it and where you have to have, you know, back, you know, when a website took a week and was very expensive to have somebody do, you had a week for that.
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  Yes.
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  You know, rather than, and I think back and it could have just started.
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  Yep.
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  Yeah, I can tell you athletically.
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  And I was very confident in my ability.
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  I went through phases where I was extremely confident.
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  I had people supporting me and promoting me.
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  And when I doubted myself, I typically had a very strong network of people who were supporting me as I got older into my teenage years.
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  I had a few people, some of it was due to jealousy.
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  Some of it was just due to people not knowing the situation and assuming that you, how did you get here?
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  Well, you must have had someone help get you here.
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  There's no way at that age you got here.
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  I started buying that.
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  Maybe I'm not worthy.
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  And I allowed that to get in because, like you said, in the fear of perfectionism, I always saw myself as if everyone else's goal is here, well, my goal is here because I'm going to be a professional athlete.
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  So I got to set the bar.
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  And that's what I was thinking as a 10-year-old.
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  So it worked really well, 10, 12, 13, 15, 16?
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  16, I still accomplished.
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  I started to accomplish things.
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  Yeah.
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  but I felt like I didn't deserve them because I started to listen to what other people were saying because that didn't fit my level of perfection because my performance wasn't above and beyond to the level that I expected it to be at.
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  Now, looking back at it, I deserved everything that I got.
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  I was versatile.
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  I had worked my tail off over the last 10, 15 years.
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  What I stopped doing is I started finding other things to do with my time and buying into some of the excuses.
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  So rather than being immersive,
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  in my approach.
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  I allowed the fear that was setting in because I wasn't hitting that level of perfection in my mind.
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  I was letting fear drive me.
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  And that's where I've mentioned before that impacted me in school.
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  My first semester, sophomore year, I had an awful high school semester, was barely eligible for the first time in my life to play a sport.
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  Like that wasn't me.
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  I was a good student.
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  I was smart.
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  I just wasn't applying myself and I was buying all the excuses.
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  I also got made varsity as a sophomore, which was a big deal at my high school.
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  So I was also introduced to a bunch of older people and spending time with them and trying to fit into that crowd and figuring out where I'm at.
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  It's a big deal in any school.
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  Yeah.
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  Making it as a sophomore.
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  So, yeah, that happened in that same fall.
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  And my brother, I think I'm not sure I mentioned this to you guys before, but I believe I did.
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  My brother saw my grades flipped out instead of my parents.
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  His problem is habits.
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  You guys are great at a lot of things.
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  You guys suck at making sure that he has very strict study habits at home, and we're fixing this.
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  So every day after school, he doesn't get to go home.
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  He comes to my house.
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  And when I get home from work, we're just going to, and he gets home from football, we're just going to work until it's done.
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  He doesn't get to go home until it's done.
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  I don't care if it's 11, 12, 1.
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  He doesn't get to leave my house until it's done, validated,
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  He's like, we're shooting for A's.
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  We're no longer accepting C's or whatever.
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  There's no longer accepted.
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  He's like, I don't even know where that came from.
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  Because that's not you to my parents.
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  He's like, that's not him.
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  I don't even know where.
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  He's so busy.
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  He's like, are you kidding me?
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  He's like, I don't know where we started buying this excuse.
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  And I had bought it too.
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  Oh, well, I'm an athlete and I play five sports.
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  So because I play five sports, that's why I don't have the time.
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  That kid's only a student, so he only gets A's.
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  Just excuses.
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  All of this.
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  And it's funny because our beliefs and our thoughts are formed when we're very, very young.
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  Right.
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  And it does certainly have it.
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  But the thoughts that we have control what we do.
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  And if you believe you can do something, you'll typically go and do it.
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  If you don't believe it, you're not going to do it.
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  And one of the biggest challenges we all have is sort of our self-talk.
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  Right.
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  Think about how many times you say, well, what do you mean self-talk?
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  Think about how many times.
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  During the course of the day, you're thinking words in your mind and they're not positive about what you're doing, about your idea, about your concept, about business, right?
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  That happens to all of us.
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  And the biggest reason, and I'm going to say this, I learned this a long, long, long time ago now, and I've got enough gray here to prove it, that it really comes from what we're feeding our own minds, right?
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  Right?
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  Not just the thoughts that we allow, because that's a big part of it, but also what we're putting in.
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  Right now, this is a business podcast.
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  Let's face it.
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  This is about utilizing systems and implementing systems with technology to build a business, to launch a business, build it, scale it, all of that.
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  That's what Forge Power Protocol is all about.
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  But one of the biggest and most important systems you can work on is the system of your mind.
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  All right.
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  And it's what you're feeding that system.
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  And I'm talking about
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  news, I'm talking about TV shows, I'm talking about music.
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  Right now, I'm not gonna tell you what to listen to.
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  All right, but what I am gonna tell you is every single thing you put in your mind is going to affect your thoughts.
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  All right, and I'll tell you, one of my biggest challenges is I'm very political.
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  All right, I don't share it, I don't really get into it.
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  You know, we joke sometimes privately, right?
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  But I don't get into that stuff, but I have some very, very strong beliefs.
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  And I'm not going to get into them here.
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  So when it comes time for elections, my mind wants to go to that news.
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  I want to know what's going on.
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  And I have to tear myself away.
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  Literally, I've got to mentally say, no, I'm not going there because I need my mind to be fed with stuff that's going to move me forward.
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  Right.
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  So I'm listening to audio books that help me grow my mind.
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  I'm listening to videos, watching videos.
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  I'm doing things that are helping me looking, listening to people who I respect who are mentors.
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  You have to put good stuff in when you're putting positive stuff in there.
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  Your mind thinks more positive stuff.
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  It's, you know, the old good in, good out, bad in, bad out.
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  Right.
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  What are those acronyms?
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  Joe, I forget what it is now.
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  Right.
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  Yeah, the structure I was taught is your thoughts control your beliefs, your beliefs control your actions, and your actions control your results.
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  And that is why it is absolutely essential.
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  One of the things I had learned from one of my mentors was you cannot delete a thought.
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  It's going to come in there.
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  It's due to your past programming.
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  First of all, you got to give yourself grace.
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  It's not bad.
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  that you're lost, that you're having these thoughts, that you're focusing on the wrong things, that's your programming.
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  Okay.
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  That's just, it is what it is.
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  You just have to recognize it and have the awareness to say, that's no longer what I want.
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  And that honestly is, I think the primary driver for the fear of failure personally.
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  And I'm going to, we can elaborate on that in a minute.
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  But what I was taught is you can't delete a thought.
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  So the only thing that you can really do is replace it.
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  So the three-step process that I have to do that is recognize it and just say, that was my old self.
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  Number two, reject it.
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  Say, I do not accept that.
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  I think I mentioned this to you guys.
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  I will say it out loud.
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  And then the third thing is replace it.
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  So find everything.
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  There's the law of polarity.
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  There's a positive, there's a negative, there's an up, there's a down, there's a black, there's a white.
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  You get it.
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  Yin-yang.
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  Okay.
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  Bottom line is, if you have that negative thought, come up with the polar opposite and say that and then state it as if it's already true.
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  And that's the third step of that replacement.
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  I think it was, oh my God, Buckminster Fuller.
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  Was it Buckminster Fuller?
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  that said that had the comment about, um, about replacing thoughts.
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  My gosh, I just went blank on it.
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  I'll tell you in one moment.
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  No, it's such a common phrase that I've said it a million times and I just went blank.
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  I'm pretty sure it was Buckminster Fuller.
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  I'm trying to remember the, the, the, the quote as well, but I, I know what you're talking about.
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  Um,
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  Right in what you were saying, that fear, there's a quote that I have that stuck with me, that fear causes hesitation.
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  Hesitation causes your worst fears to come true.
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  Yep.
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  What is fear?
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  That simple.
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  It's in your mind, right?
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  Well, a lot of things are in your mind, though.
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  But I mean, let's define that because people have it, right?
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  And by the way, I got to tease this because our next episode is about finding and really thinking.
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  how important coaching is having a coach for your business.
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  All right.
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  That's the next one that's planned.
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  And really this is almost a lead up to it because we're systems people.
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  We build AI systems.
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  We build tools.
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  We build processes that help somebody launch and scale and grow a business.
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  All right.
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  And then, and then exit.
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  But,
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  We're not the mindset people typically.
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  Now, actually, inside we are, right?
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  We've done a lot of it because we've spoken about it.
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  We've worked with it.
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  But you really want to have somebody that is there to help you and catch yourself.
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  A lot of that really comes down to, well, I don't want to go into that stuff now because that's for the next episode.
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  But really just catching yourself saying, all right, just like you said, Mike.
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  um you know what no that's that's not me that's not accurate i reject that and then replace it right what actually it came back to be what buckminster fuller said he had said that you never change things by fighting the existing reality to change something you need to build a new model that makes the old one but the existing one obsolete same thing with habits it's a hundred percent yep and again too with that
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  Like my brother said to me when I started out with him, our goal is progress, not perfection.
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  Yes.
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  That was so weird to me.
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  Why would I not try to be perfect?
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  Because shouldn't that always be my goal?
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  Shouldn't I always shoot to be 100%?
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  It's not that you're not shooting to be 100% to hit that 100% mark.
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  It's that you're not going to go from zero to 100 in less than 0.1 seconds.
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  Or a hundredth of a second?
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  Not today.
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  No.
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  Well, did you see the release of the Tesla Roadster?
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  That's one of the reasons I brought it up.
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  My son brought it into you today.
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  I think it was 0 to 60 in 0.5 seconds.
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  0.81 seconds.
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  That's amazing.
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  And they think they'll beat it.
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  Insanity.
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  That vehicle is insane.
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  But that's somebody who does not think of impossibilities.
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  By the way.
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  No.
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  And I told you that too.
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  I worked for a very successful entrepreneur in the Boston area and he's globally successful.
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  And that is the motto of his company.
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  Think impossible.
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  Yeah.
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  When, when I was raising my kids and I was not taught this when I was young, when I was raising my kids, there are a few words in the house that you couldn't say.
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  All right.
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  So one was that's impossible.
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  They were not allowed to say it.
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  And another one was I'm bored.
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  I used to love when I said they were bored because I would give them all kinds of tasks to do.
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  I'd make sure that they were pretty busy.
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  They never became bored.
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  You know, I wanted to break that out of their mind frame because they're surrounded with it at school and everything else.
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  And have you realized how they use it as a crutch to try to get something?
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  Yeah.
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  If they want to go somewhere, oh, can I go to his house or can I go over there?
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  I mean, I'm bored.
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  It's so boring here and whatever.
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  Yeah.
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  I was like, you've been awake for 18 seconds.
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  generation where we didn't say that because our parents would put us to work.
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  Yeah.
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  And that's what I did.
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  I put them to work.
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  Yeah.
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  I mean, you just didn't say that.
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  I don't know what if I think part of what we're talking about is that trap of safe certainty over pain of the unknown.
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  And if you think back, it's probably when we were younger and like you were in sports, Mike, you didn't, you just did it.
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  I think it's a lot less.
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  You know, I go back to that time my senior year in high school when I had to call 60 plus businesses to get them to donate items for a walkathon.
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  And, you know, one day I decided on a Thursday that was the day I was going to start when I got home from school and then starting to bank.
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  I didn't think about what if it fails.
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  And I didn't even write down a plan.
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  The plan was we had to get the application and then go from there.
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  And now it's like, oh, well, let me think about this.
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  Right.
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  So again, that pain of the unknown versus that safe certainty where we can be.
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  Yeah, but that certainty is an illusion because the only thing that's certain, like you've said before, and I agree with you 100%, but this is an observation that I came later
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  in life, that certainty is just certain for the same old, same old, which has not got you where you want to go.
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  Exactly.
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  So what really is certain?
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  Yeah, the only thing that's really certain is you're going to die.
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  Exactly.
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  It is the only thing we're promised.
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  Right, from this earth anyways.
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  That's different.
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  But from this earth, yeah, we're not going to be here.
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  And probably taxes too, they say, right?
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  Death and taxes.
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  Yeah.
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  But who knows?
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  Right?
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  So I look at
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  people considering starting a business.
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  And this is where this is all going.
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  What gets them...
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  So if we know that they're not pulling the trigger in some cases, what gets them to then pull the trigger?
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  What gets them to the point where... And this is for all of you out there that you've got an idea.
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  You want to launch something.
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  You're just like, I just haven't done it.
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  I don't have the time.
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  You're making excuses.
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  And we've all done it.
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  So none of us are impervious to that.
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  It doesn't matter how good you are.
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  It's just...
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  We've all done that, but it's time.
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  The thing I want to, I just want to say to everybody is, look, if you're, if you've got an idea and it's a good idea.
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  And by the way, do we know if it's a good idea right up front just because it was in our head?
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  Right.
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  We think it's a great idea, but it might not be.
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  Right.
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  The first thing you need to do is just test the idea.
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  Right.
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  You don't have to.
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  Stephen, you said it a minute ago when you talked about starting the bank.
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  You didn't think about failure.
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  You didn't think about anything else.
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  I thought about it was, okay, I just got to get this application.
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  I got to complete the application.
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  I got to submit the application.
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  You thought about the step, the moment, what needed to be done.
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  You didn't think about where even it was going to go.
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  You didn't even have some grandiose plans.
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  No.
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  Right?
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  You didn't know.
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  And when you have an idea, folks, and you get something, you're like, I don't know if this is good or not.
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  I don't know if I should pull the trigger or not.
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  I'll tell you, that's where the 72-hour test comes in.
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  that 72-hour market test will give you the answer whether that's a good idea or not.
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  All right, and this is not a promo for Forge Fire.
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  That's just a phenomenal tool that we built, and it's in the system.
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  But it comes down to don't think about, is this a great idea or is this going to make me a lot of money or am I going to fail at this?
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  None of those things matter because you really don't know.
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  And all you have to do to move forward is one simple thing.
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  Test the idea.
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  Test it.
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  I think it's action.
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  And I said, I've said this before on the podcast, when I coach my kids and I coach not just my kids, but when I coach anybody, I I've drilled this into so many of them.
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  They're probably sick of hearing it, but we didn't just win.
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  And this is going to not sound self-serving, but we haven't won the one championships eight different times in the last 10 years.
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  We haven't done that because I'm taking just the best players.
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  We've taken the players who had the right attitude
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  And had the right mindset.
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  And listened and absorbed and took it in.
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  And we focused on three things.
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  The best thing you can do is the right thing.
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  The second best thing you can do is the wrong thing.
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  Because you can learn.
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  The only thing I will not accept is nothing.
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  Which is literally no thing.
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  When you put it together.
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  So no thing is not accepted.
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  Because that's hesitation.
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  And by the way, no thing is going to happen.
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  But as they come off, I'll say, it's hesitation.
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  That's just fear, doubt, and worry.
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  All you did is you didn't act.
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  You learned nothing.
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  And that's okay.
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  That's part of the process.
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  You have to be aware of it.
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  And so next time you take action, and if you go to take action and you don't, okay, that's progress.
• 18:59
  Still not getting the job done, and you may not be, but that's progress.
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  Now you've got to go for it.
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  Just go.
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  I don't care if you make a mistake, but just go.
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  I'm like, I can tolerate mistakes when people are going and giving it their best and just trying to overcome something.
• 19:11
  But if you keep on defaulting on your program and you don't have the courage to take action, and that's what we're talking about here is action.
• 19:18
  Because the reasons it's like people will come up with the fear of failure, lack of money, financial security, comfort of the paycheck, or not knowing where to start or self-doubt, like we've talked about, all these things.
• 19:29
  I can come up with a list of 20, 30 things if I wanted to, if I'm looking for them.
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  But like you said, where you focus, that's where your attention goes.
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  You get what you focus on.
• 19:37
  What did Wernher von Braun say to Kennedy when he asked him, when Kennedy asked Wernher von Braun, who was the head of the space program at NASA, how do we put a man on the moon in the next decade?
• 19:49
  Warren Von Braun looked him in the eye and said, the will to do it.
• 19:54
  Not a technical explanation.
• 19:56
  No.
• 19:56
  The will to do it.
• 19:59
  I'm going to take that and tie that in, Mike, with what you just mentioned.
• 20:02
  It's just, you know, it's really hiding behind that endless planning and call it being realistic.
• 20:08
  When in truth, they're terrified of running the 72-hour market test that's in the Forgefire protocol.
• 20:14
  And because discovering the truth requires risking their ego.
• 20:19
  Bill Walsh, MD, Bingo.
• 20:19
  Dr. David Plylar, MD, Because if you have that and you say, okay, this validation doesn't work on this, more than likely you're going to come up with another idea.
• 20:29
  And then all of a sudden that might be the one that hits and you get that validation.
• 20:33
  And that's the one you drive to the whole goal of the ForgeFire protocol.
• 20:38
  And that's that $10,000 bio in three to five years.
• 20:39
  Bill Walsh, MD, Right.
• 20:40
  Dr. David Plylar, MD, And that's why that's there.
• 20:43
  And it ties right in with what we're talking about.
• 20:45
  In that personal experience, it's…
• 20:49
  I remember the year because it was 1996.
• 20:51
  And it wasn't the first property I bought, but it was the first one that I bought with my father, who was a Pumaheen contractor.
• 20:59
  And this one needed renovation work.
• 21:01
  So I knew I could get it bought.
• 21:04
  I knew I could get it financed with private money.
• 21:07
  The interest rate would be high, but the profit was so great.
• 21:10
  And I talked to him, and we bought these two buildings side by side.
• 21:14
  Going down the road, I developed contacts with the realtors that handled the bank owned properties and things that were vacant.
• 21:21
  And whenever they'd come up, whenever, you know, they were priced at, you know, sometimes that indication because of the relationships I built.
• 21:34
  I knew I had to come in at a certain number or a little bit higher.
• 21:38
  And I discussed that with my father.
• 21:39
  Maybe something was selling for $100,000.
• 21:41
  And I said, we need to come in at $106,000.
• 21:45
  And he would argue with me.
• 21:46
  Oh, we only need to be at $100,000.
• 21:48
  And he's like, Dad, it's $6,000 more, and we get the deal.
• 21:51
  Wow, you know, I never lost money on a deal I didn't do.
• 21:54
  That was his favorite line later in life.
• 21:58
  I never lost money on a deal I didn't do.
• 22:00
  Well, he never made it either.
• 22:01
  So I would do the bid, get it at the 106, go to him, we got it.
• 22:07
  Here's the number.
• 22:07
  He'd get mad.
• 22:09
  And I'd say, the number was large.
• 22:11
  When are you going to make $100,000 off this building?
• 22:14
  Does it matter if we make 100 or if we make 94,000?
• 22:18
  Will you be happy with 94?
• 22:19
  And when that reality hit, it was like, well, yes, of course.
• 22:24
  Then why are you arguing with me?
• 22:25
  Right.
• 22:26
  Yep.
• 22:27
  That applies to everything, by the way.
• 22:28
  On the low level, when we first had kids, I did that with our babysitter.
• 22:33
  There was one person that primarily was used by a lot of the neighborhood.
• 22:37
  And the first time we did it, I said, you know, what do you typically get paid by our neighbors?
• 22:40
  And she was like, $15.
• 22:42
  I said, great.
• 22:42
  We're $20.
• 22:43
  We'll pay you $20.
• 22:44
  But I need to make sure when we call you, we get first come, first serve.
• 22:51
  Yeah.
• 22:52
  And it's $20 every time, no questions asked.
• 22:54
  That's the rate.
• 22:56
  And she's like, okay.
• 22:57
  Did that work?
• 22:58
  100%.
• 22:59
  Oh, yeah.
• 22:59
  Yeah.
• 23:00
  Because my wife's like, we're not paying her 20.
• 23:04
  And I was like, yes, we are.
• 23:05
  Because you're thinking about today, and I'm thinking about the next two years.
• 23:09
  Yep.
• 23:10
  That's the difference.
• 23:11
  And I think that's part of this whole entrepreneurial focus, too, with this.
• 23:14
  If you're focused just on the now, and you're letting all that past program in your environment.
• 23:18
  And also, by the way, I will say, if you weren't raised, and you weren't surrounded by people who pushed you out of your comfort zone,
• 23:27
  and encouraged you to learn from failure and mistakes.
• 23:30
  It's your association with failure that's driving the problem because you're associating failure as defeat rather than an opportunity to learn, iterate and improve.
• 23:41
  That's just past programming again.
• 23:43
  So that's why, again, being, you are who you surround yourself with and why community is so important and your mentors are so important.
• 23:49
  And I can't tell you that one of the great stories based on what you said and what I just said right there,
• 23:54
  I know Arash Vasugi is one of my mentors.
• 23:56
  And when he first started working with Bob Proctor, Bob said, well, what do you want?
• 24:00
  And he told him what he wanted.
• 24:01
  He said, okay.
• 24:01
  At first he said, I don't know what I want.
• 24:02
  And then he told him like a rough just statement.
• 24:05
  And he's like, so you do know what you want.
• 24:07
  He's like, yeah.
• 24:07
  He's like, but I'm a great starter and a terrible finisher.
• 24:10
  He's like, no, you're not.
• 24:11
  You just haven't had the right coaching.
• 24:12
  You just haven't had someone that could tell you how to get there.
• 24:15
  He's like, that's your only problem.
• 24:17
  And it's not a pitch that, oh, work with this coach or work with that coach.
• 24:22
  The reality is if you could have got there on your own, you'd be there.
• 24:27
  It's funny, this makes me think, I got to call an old friend of mine, one of my first real mentors.
• 24:33
  And a wonderful, wonderful guy named T.A.
• 24:35
  King out of Massachusetts.
• 24:37
  And so T.A., if he catches, I'm going to give him a call later today.
• 24:40
  I have I've been meaning to call him for a while.
• 24:42
  So thanks for that.
• 24:43
  I don't know what it was that you said that just triggered it, but I got to call T.A., but just just a great guy.
• 24:49
  But you need to surround yourself with those mentors.
• 24:52
  You need to have people that are encouraging.
• 24:56
  I'll tell you, I didn't have a lot of that when I was younger.
• 24:58
  I'm not going to get into all of that stuff right now, but I had a pretty.
• 25:01
  Well, it was interesting.
• 25:02
  Childhood.
• 25:04
  We'll leave that one of that for the moment.
• 25:06
  But but I was always I was always a different kid anyways.
• 25:11
  And I was I mean, I can remember I met this girl's parents one time we were dating and they they looked at me like, so this is the guy.
• 25:24
  And and I'm like, well, what are they talking about?
• 25:27
  I never realized they all thought I was a drug dealer because I always came to school in suits.
• 25:31
  This is a high school, right?
• 25:33
  I was like, Michael K. Fox.
• 25:34
  Yeah.
• 25:35
  But my head was in a different place.
• 25:37
  I didn't care.
• 25:39
  I did.
• 25:40
  I learned hypnosis and other things.
• 25:43
  I actually did hypnosis classes for the psychology teacher in our high school.
• 25:51
  So I did it for the whole.
• 25:52
  It was like I was always a different animal.
• 25:54
  I had to be.
• 25:54
  Yeah.
• 25:56
  I don't know.
• 25:57
  By the way, you definitely need to read that book I was telling you about, The Book of Possibility by Jim, because it ties in directly to what you're saying.
• 26:04
  Really?
• 26:05
  Yeah.
• 26:06
  I have it.
• 26:07
  It's on my docket.
• 26:09
  I'm really curious based on that background, because I roughly knew a little bit, but I didn't know about the hypnosis part.
• 26:15
  But it's really...
• 26:18
  Jess, I'm curious about your take.
• 26:20
  All right.
• 26:21
  I will move that up on the list.
• 26:23
  It's moving up anyway.
• 26:26
  Quick question.
• 26:26
  Go ahead.
• 26:27
  Is your wife still under hypnosis or did you take her out yet?
• 26:30
  Wake her up yet?
• 26:32
  I plead the fifth.
• 26:35
  I am a blessed man is all I'm going to say.
• 26:39
  So I want to move this one to the place before we close out.
• 26:43
  And that is not, I don't know that I want to say it this way.
• 26:50
  Not everyone is meant to launch a business.
• 26:55
  Everyone has the capability.
• 26:56
  You can learn.
• 26:57
  You can get your mind in that place.
• 27:01
  Temperament, belief, training, who you surround yourself with, the way you fed yourself for years, all of those things come into play.
• 27:10
  If your mind is so wired, and I'm thinking about this from people who have ideas, but
• 27:19
  they have not been able to get past themselves to launch something and to do something.
• 27:25
  If that is where you are, all right, and some of you that are gonna watch this, you're there.
• 27:31
  And that's fine, right?
• 27:34
  You want what you believe is security, you want whatever it is, and you're not willing to take that risk.
• 27:41
  Here's the thing I need to say to you, and I wanna speak directly to you in this situation.
• 27:46
  I really want you to understand that the idea that you have was given to you and it was given to you with the purpose of you bringing it to reality.
• 27:56
  Right.
• 27:57
  Or some version of it if it needs to be tweaked or something like that.
• 27:59
  But it's supposed to lead you somewhere.
• 28:01
  We have our ideas for a reason.
• 28:03
  All right.
• 28:04
  And and if you don't pull the trigger and do something with that, then you are taking that away from.
• 28:14
  society, whatever that gift was, whatever that idea was, whatever would have come out of that, or could have potentially come out of that, or that led to, you're basically robbing people of whatever that was.
• 28:27
  And that happens all the time.
• 28:30
  So I'm not knocking you when I'm saying that, but what I wanna ask you is this.
• 28:35
  All right, if you've got an idea and you think it could be a good idea, or you're not even sure, what you wanna do is connect with a team, a group,
• 28:45
  All right, coach, connect with us.
• 28:47
  Say, look, I've got an idea.
• 28:49
  I don't know that I'm the right person to take it forward, but I want to see it come to fruition if it could be good.
• 28:55
  There are ways, there are other people that will help do that.
• 28:58
  All right.
• 28:59
  We're actually putting together a team of people that will do and serve those different ideas and take them to fruition.
• 29:05
  And you're going to get compensated on it very, very, very well.
• 29:08
  For a thought.
• 29:09
  For a thought, exactly.
• 29:11
  With very minimal to no risk.
• 29:13
  I mean, there's no financial risk by you putting a thought out there.
• 29:18
  The only real risk that you incur is if it didn't be as great as you thought it would be.
• 29:24
  You're going to tell me, honestly, with all the thoughts you've had in your life that you haven't had thoughts that haven't worked out?
• 29:29
  If you say yes, you're a liar.
• 29:30
  Right.
• 29:34
  It's that simple.
• 29:35
  We've all had thoughts and different things.
• 29:36
  I mean, I think I told you that when I was 10, I was going to buy my house and close my pool and build a slide.
• 29:43
  I was going to put my room on top of the house in the back part of the house.
• 29:45
  And I was going to build a slide that went to the indoor pool.
• 29:49
  Cool.
• 29:50
  Not practical.
• 29:50
  Would have been a monstrosity, but at my 10 year old mind, who cares?
• 29:55
  This is the coolest thing ever.
• 29:57
  Yeah.
• 29:58
  That thought was not going to work out.
• 29:59
  Escape hatch sometime.
• 30:00
  Yeah.
• 30:01
  We don't go there for today.
• 30:04
  So, but look, don't hold it inside.
• 30:08
  Yep.
• 30:09
  Right.
• 30:09
  Don't, don't die with the idea inside.
• 30:12
  Let's pray into fruition.
• 30:13
  And after you've got brought that first one, even if, even if you brought it and, and our team or some other team helped you to launch it or did the work to launch it, of course, they're going to get compensated for that.
• 30:23
  You know, if we do it, we'd be compensated for that too.
• 30:25
  But, um, because compensation always follows contribution, right?
• 30:31
  That's, that's how it works.
• 30:32
  So.
• 30:34
  but don't let that idea die within you.
• 30:37
  All right, and after that first one, you're gonna be like, wow, that was a pretty, you know what, maybe I could do something with this.
• 30:42
  And now you'll have a base income on top of it to say, all right, well, I got a little bit of security here too.
• 30:48
  Let me go for that next idea.
• 30:49
  And you're gonna come up with other things.
• 30:50
  Once you get rolling, your brain doesn't stop.
• 30:52
  It's like a snowball, right?
• 30:54
  It just snowball rolling downhill.
• 30:56
  And it works that way, whether it's negative or positive, all right?
• 31:01
  And it's always downhill.
• 31:03
  It's kind of tough to roll uphill.
• 31:05
  Yep.
• 31:06
  I've never seen a person fall to the top of the mountain.
• 31:08
  That phrase.
• 31:09
  No, no, I've never seen that.
• 31:12
  But for the first time, just to give him a kudos, I actually saw a car that went upside down and stayed on the road.
• 31:20
  That was crazy.
• 31:21
  If you haven't checked out that Tesla Road, that's just wild.
• 31:24
  Yeah, my son at 5456 this morning.
• 31:27
  This is what you heard out of his room.
• 31:29
  Oh, my...
• 31:31
  dad like i woke up i woke up was sitting there i went to go put a headset in and do meditation i hear that and then i just sat there i'm like i'm just gonna let him do his thing he then he watched probably it over and over again for about 15 20 minutes he's like dad did you see this dad have you seen this and he came in the room and that's where it was great wild just wild stuff guys the
• 31:56
  And the real beauty in the Forgefire Protocol, it's all designed to launch immediately.
• 32:04
  And if you listen to what, if someone listens again to what you just said in the last few minutes, Don, about a person's idea, and get that inspiration.
• 32:16
  We've got the blueprint.
• 32:17
  You've got the idea.
• 32:19
  And you don't have to do it by yourself.
• 32:20
  You have the community that you do it in.
• 32:22
  And you'll see other people just like you.
• 32:25
  And when you see other people take on the challenges that face you and how they accomplish them, it inspires you and says, oh, I can do that.
• 32:35
  I would also argue briefly, if you're the person who has the thought, one of the things I've had to do and worked with teams, and I've done it, depending on the different capacities I've been in, but one of the goals is always to take the CEO or the founder.
• 32:50
  out of the operational role, have them function as strictly as, or primarily as the vision, the visionary.
• 32:58
  If you're coming in from where you're coming from, you're already the visionary because you have the thoughts and ideas.
• 33:02
  You just don't have to get into the weeds of the operations.
• 33:04
  You get to hand off the operations to someone else who can facilitate and help make it happen and bring that idea to reality.
• 33:11
  So you're at the stage that we have to take people who are thick in the weeds and have them go back to being just a visionary.
• 33:18
  So I would argue that depending on the stage that you're at, you're already at an ideal position.
• 33:24
  And quite frankly, you could have five thoughts going simultaneously in five different businesses.
• 33:30
  And I'm not saying to do that, but I'm saying you have the thought, you bring the thought to the table.
• 33:36
  Someone else says, that's a great idea.
• 33:39
  I can see that happen.
• 33:40
  And those operators start making that happen.
• 33:44
  If you're not the person living in the weeds,
• 33:46
  That can be happening simultaneously across multiple planes.
• 33:51
  So now your risk also has been decoupled because now you have three ideas going simultaneously.
• 33:57
  The probability of all three failing is a lot less.
• 34:02
  And honestly, all three could hit.
• 34:03
  Imagine that.
• 34:04
  Just change the mindset from what's failing.
• 34:06
  What if?
• 34:07
  What if they all succeed?
• 34:08
  I always hear people say, well, what if it fails?
• 34:09
  And I'm like, well, what if it succeeds?
• 34:13
  Just how do you look at the cup?
• 34:15
  That's right.
• 34:16
  And no matter what, I think they're all a success because whether they're monetary successes or societal successes, what they are is the success in moving things forward.
• 34:26
  Because even if you find something that doesn't work, like, you know, think of Edison with the light bulb.
• 34:32
  Was it not Edison?
• 34:34
  Yeah, Thomas Edison.
• 34:35
  Yeah, it's Edison.
• 34:36
  How many times did he?
• 34:37
  10,000.
• 34:38
  Right.
• 34:39
  And they didn't work.
• 34:41
  But every single time you get closer because he eliminated all the things that didn't work.
• 34:44
  And what did you know that?
• 34:45
  What did he used to do when things weren't working?
• 34:47
  He didn't keep on trying to, like a fly, trying to fly out a shut window.
• 34:51
  He didn't keep on flying against the window.
• 34:55
  Okay.
• 34:55
  He tried something different?
• 34:57
  Yeah.
• 34:57
  And he'd stop what he's doing.
• 34:59
  He'd take a nap.
• 35:02
  And reflect.
• 35:03
  And before it, and just think like, and let the ideas come to him.
• 35:07
  And then he'd write his ideas.
• 35:10
  And that is a whole different story for another podcast.
• 35:12
  But the bottom line is, how would you approach that?
• 35:17
  If you're trying something that's not working, would your thought be, I'm gonna take a nap to try to recover it?
• 35:22
  Or would you try to be bullheaded and keep on driving through like the fly in the window?
• 35:26
  If it's a window that fly, if it's a glass window and that fly is trying to get towards the light, not gonna win my friend, not gonna win.
• 35:35
  And often about turning around two feet and flying that direction,
• 35:40
  It's freedom.
• 35:41
  All it takes is just changing the obvious thought.
• 35:46
  And that's where the lessons come in.
• 35:47
  And they're not failures.
• 35:48
  They're lessons.
• 35:48
  You just have to change the way you perceive them.
• 35:53
  On a lesson note, there's a movie called The Edge.
• 35:55
  It's with Anthony Hopkins and Alec Baldwin.
• 35:58
  And in it, their four-seater plane crashes in the Alaskan wilderness on the edge of a lake.
• 36:03
  And there's a grizzly bear that starts to hunt them.
• 36:06
  And Anthony Hopkins comes up with the line and says, you know, kill the bear.
• 36:10
  And gets Alec Baldwin to say, kill the bear.
• 36:13
  and it's not cruel to the animals but it's they're being hunted literally and in that there's a line it says Anthony Hopkins says what one man can do another man can do so I'll take that and say what one woman what one woman or man can do another woman or man can do yep very true yeah I was gonna say I was gonna say I've said that to my kids a lot like they'll come home and
• 36:41
  and one of my favorite things that I hear because I said it when I was younger too once in a while I don't hear it a lot but I hear it whenever someone didn't get a grade they anticipated now before I say anything I just want to let you know that the average for the entire class was 70 and I'm like I just start shaking my head and just looking I'm like this setup's awful so I'm like tell me your story and I got again 84 it was like one of the best grades in the class great who got the best grade in the class
• 37:12
  I'm making up a name.
• 37:12
  Let's say Tim.
• 37:14
  Tim got a 95.
• 37:15
  Oh.
• 37:17
  Is Tim just like you?
• 37:19
  Yeah.
• 37:19
  Yeah.
• 37:20
  Is he the same age?
• 37:21
  Has he gone to school with you all these years?
• 37:23
  Same school system?
• 37:24
  Okay.
• 37:25
  So 95 is possible.
• 37:25
  Just you guys didn't prepare as well as Tim.
• 37:29
  I'd ask Tim what he did.
• 37:30
  Why he got a 95.
• 37:31
  What did he do on this one that he thinks everyone else didn't do?
• 37:33
  That's what I'd do.
• 37:35
  Go to the way to success is.
• 37:36
  Even if you think you're smarter than him.
• 37:39
  Go to him and say, what did you do?
• 37:40
  How did you get this?
• 37:41
  And he might be like, I don't know.
• 37:42
  I just did this.
• 37:44
  Success leaves clues.
• 37:46
  Yep.
• 37:47
  It definitely does.
• 37:49
  So listen, folks, we're at the end of the podcast for today.
• 37:52
  We had a great podcast coming up on coaching, why it matters, and really how to find the right coach.
• 37:57
  There's a lot of stuff that's going to be in that podcast.
• 37:59
  But here's what I want to say.
• 38:00
  If you're not already part of Forge Fire Protocol,
• 38:04
  Check out app.forgefireprotocol.com.
• 38:06
  Go to our website, Forgefire Protocol.
• 38:08
  And at the very least, at the very least, that idea that you've got, put it to the test.
• 38:15
  All right.
• 38:16
  And you can do it for free.
• 38:18
  When you go to app.forgefireprotocol and you register for the free version of the app, it's a limited version, of course, right?
• 38:24
  Because we've got the subscription for the whole thing.
• 38:26
  But what you need is that 72-hour market test.
• 38:29
  You need to define your ideal client.
• 38:31
  And all of that is there and it's all free.
• 38:34
  into some other stuff there as well.
• 38:35
  So get started.
• 38:37
  Don't leave that idea to die with you when your time comes.
• 38:42
  All right, move it forward.
• 38:45
  That is potentially could be a great or your greatest contribution to society.
• 38:51
  All right, let's launch it.
• 38:54
  So forgefireprotocol.com.
• 38:56
  We'll see you all on the other side and make sure that you like and share this podcast.
• 39:02
  That's it for this episode of the Forge Fire Protocol podcast.
• 39:06
  Take at least one step from today's episode while the fire is still hot.
• 39:10
  Don't let the insight cool.
• 39:13
  Our goal is delivering real value for you and your business.
• 39:17
  Subscribe now to never miss an episode and help other ambitious entrepreneurs like you find the show by leaving a review on YouTube, Spotify, Apple Podcasts, or wherever you listen.
• 39:29
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• 39:37
  Head to forgefireprotocol.com and sign up now to step in to the full forge.
• 39:43
  Because we are Forged in Fire, built for legacy.
• 39:48
  Forged in Fire