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Study Hall: How to Write & Self-Publish a Book with Ash Cash · Earn Your Leisure

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  Speaker 5: Let's do it.
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  Speaker 6: My graduates from my school being forced bad drop b drop, Mike,
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  Speaker 6: drop bag, drop drop.
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  Speaker 4: You're an entrepreneur. You do a lot of different things,
• 3:21
  Speaker 4: but one of the things that you do is you're
• 3:22
  Speaker 4: an author. Yes, and you wrote seven books? Seven books?
• 3:25
  Speaker 4: All right, so can we talk about that. We haven't
• 3:27
  Speaker 4: covered the book industry yet. So what is the process
• 3:30
  Speaker 4: of writing a book? Like as far as from the
• 3:33
  Speaker 4: do you like, yeah, can you just walk me through that?
• 3:35
  Speaker 4: Do you have a ghostwriter?
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  Speaker 3: Do you? Yeah?
• 3:37
  Speaker 4: You actually sit there?
• 3:38
  Speaker 5: Yeah, I'm gonna tell you. So.
• 3:40
  Speaker 7: When I wrote my first book ten years ago, it
• 3:43
  Speaker 7: took me about eight maybe eight nine months to put
• 3:46
  Speaker 7: the book out because I literally I had a BlackBerry
• 3:49
  Speaker 7: at the time. I literally would like sit in my
• 3:51
  Speaker 7: car and like write the book of my BlackBerry. Now
• 3:54
  Speaker 7: fast forward, I got done by the book in two months,
• 3:57
  Speaker 7: maybe less than that, because technology is the great equalizer
• 4:01
  Speaker 7: for everything. And so for me, the way that you
• 4:05
  Speaker 7: write a book is, and this is what I would
• 4:07
  Speaker 7: suggest to anybody, is to start with the end in mind.
• 4:09
  Speaker 7: So before you even write a first chapter or anything,
• 4:13
  Speaker 7: understand what is it that you want people to get
• 4:16
  Speaker 7: out of this book. And now I need you to say,
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  Speaker 7: this is the end, this is what I want people
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  Speaker 7: to get.
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  Speaker 5: And then now work your way backwards.
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  Speaker 7: Right, So if I want people to get the financial
• 4:25
  Speaker 7: lessons that jay Z taught in four forty four, that's
• 4:28
  Speaker 7: the main thing. So when people who are finished, they're
• 4:30
  Speaker 7: going to understand how to build generational wealth.
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  Speaker 5: And so how do I do that? So now go
• 4:34
  Speaker 5: backwards and I outline.
• 4:35
  Speaker 7: I say, all right, so I'm going to go from
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  Speaker 7: from self sufficiency to cooperative economics to generational wealth, right,
• 4:42
  Speaker 7: and I'm going to break down each of those into chapters.
• 4:45
  Speaker 7: Now that I've broken down into chapters, I'm going to
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  Speaker 7: go to each chapter and I'm going to bullet point
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  Speaker 7: everything and say these are the main things I want
• 4:52
  Speaker 7: to talk about in each different chapter and literally dictate
• 4:55
  Speaker 7: the rest.
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  Speaker 3: Now you didn't did you go to formal school for that?
• 4:58
  Speaker 8: You study literature and this is just all all self
• 5:01
  Speaker 8: to it.
• 5:02
  Speaker 7: So here's what I realized, and this is a great
• 5:04
  Speaker 7: message as to you don't necessarily have to listen to
• 5:10
  Speaker 7: people because they've done it, or because they have a
• 5:13
  Speaker 7: master's or whatever the case may be.
• 5:15
  Speaker 5: Do what works for your audience, right.
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  Speaker 7: And what I realized was when I wrote my first
• 5:19
  Speaker 7: book and then I started you know that one did
• 5:21
  Speaker 7: pretty well, and then I wrote my second book, which
• 5:24
  Speaker 7: is What the Fight Go Twelve Steps of Repairing Your Credit.
• 5:26
  Speaker 7: I realized that people liked that book because I wrote
• 5:30
  Speaker 7: the way I talked, and my audience didn't care about syntax,
• 5:35
  Speaker 7: they didn't care about you know, you know, and I
• 5:39
  Speaker 7: don't want to say proper because at the end of
• 5:40
  Speaker 7: the day, my goal was to get the message out
• 5:44
  Speaker 7: to the people that I needed to get the message.
• 5:46
  Speaker 7: And so what I decided to do is like, you
• 5:48
  Speaker 7: know what if people are resonated with my writing because
• 5:52
  Speaker 7: they like it, you know, I write the way I talk,
• 5:54
  Speaker 7: then that's why I started to dictate books. After I
• 5:57
  Speaker 7: dictate the book, I then I do some to an
• 6:00
  Speaker 7: editor of it, right, because I'm you know, what dictate?
• 6:02
  Speaker 4: What does that? What does that mean?
• 6:03
  Speaker 7: So like literally I pulled my IF phone out. I
• 6:06
  Speaker 7: gotta yeah, I got an MV eighty eight and I
• 6:09
  Speaker 7: literally so now I got this outline, right, I have
• 6:11
  Speaker 7: this outline. I know each of the chapters or chapter one,
• 6:14
  Speaker 7: you know, uh you know, don't spend money on a
• 6:17
  Speaker 7: V twelve engine. And so now right, and so now
• 6:20
  Speaker 7: I'm literally speaking into my phone as if I was
• 6:24
  Speaker 7: teaching it. Right, And so as a public speaker, you know,
• 6:27
  Speaker 7: if you tell me right now I need you to
• 6:29
  Speaker 7: talk about a topic, I could get on my feet
• 6:30
  Speaker 7: and talk about the topic. And so literally I would
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  Speaker 7: just talk into the microphone and dictate what, you know,
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  Speaker 7: what I want people to learn from that chapter.
• 6:40
  Speaker 5: The great thing about technology is because you have you know,
• 6:43
  Speaker 5: you have.
• 6:45
  Speaker 7: Uh not as you have services like fiver Right, you
• 6:49
  Speaker 7: go to fiver and get somebody to translate, right, to
• 6:52
  Speaker 7: transcribe what you just said into the written form. And
• 6:56
  Speaker 7: so now you go to fiverr they transcribe it for you.
• 6:59
  Speaker 7: Now you have a whole ten pages that you just
• 7:02
  Speaker 7: dictated in twenty minutes, literally in twenty minutes because the
• 7:07
  Speaker 7: cost for maybe one hundred dollars, maybe two hundred dollars.
• 7:10
  Speaker 5: You know what I'm saying.
• 7:11
  Speaker 7: It depends on how you know, how much time right,
• 7:13
  Speaker 7: and so you know, you get them to to you know,
• 7:16
  Speaker 7: to to transcribe it for you and then that that way,
• 7:20
  Speaker 7: Now you have this book written all raw form of
• 7:23
  Speaker 7: how you talk. You go through it first though, right,
• 7:27
  Speaker 7: you go through it, you make sure it reads right.
• 7:29
  Speaker 7: You you know, you may have to do some research,
• 7:31
  Speaker 7: like so for me, I had to research certain stories. Right,
• 7:33
  Speaker 7: So if I'm talking about you know, owning your rights
• 7:36
  Speaker 7: and prints, I had to learn. I had to I
• 7:38
  Speaker 7: had to talk about Prince's story and you know he
• 7:40
  Speaker 7: didn't have a will, and you know what he wanted
• 7:43
  Speaker 7: to do with his things, and I needed to add
• 7:44
  Speaker 7: those things. So those pieces you add later, like the
• 7:47
  Speaker 7: research and all that stuff you add later. But the
• 7:49
  Speaker 7: main topic your knowledge, what you want people to learn.
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  Speaker 5: You dictate that. You go through the book, and literally
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  Speaker 5: I think you can.
• 7:57
  Speaker 3: You can.
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  Speaker 5: You can write and publish a book for three months tops.
• 8:01
  Speaker 8: And that's been the process from the first second book
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  Speaker 8: on or No. So I started this process. So I'm
• 8:07
  Speaker 8: at I'm at seven books, book four to seven. I've
• 8:11
  Speaker 8: dictated so all right, so that's how you actually write
• 8:14
  Speaker 8: the book. Now the next step of actually publishing a
• 8:17
  Speaker 8: book getting it out there?
• 8:19
  Speaker 4: What's that? Yeah?
• 8:20
  Speaker 5: So publishing the.
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  Speaker 7: Book is literally going through Amazon, right, and so you
• 8:26
  Speaker 7: know Amazon used to have a company called create Space,
• 8:28
  Speaker 7: but they all kind of merged it now into their
• 8:31
  Speaker 7: their kindle Kindle.
• 8:32
  Speaker 3: So if you go to.
• 8:33
  Speaker 7: Amazon dot KDP dot com, so it's like Candle Direct
• 8:36
  Speaker 7: Publishing is the name of the company. Literally, Uh, you
• 8:41
  Speaker 7: would go, So I use five her again, right, so
• 8:43
  Speaker 7: I get a book cover done?
• 8:45
  Speaker 4: So can you playing with five? I just heard that
• 8:46
  Speaker 4: company book? Can you explain?
• 8:47
  Speaker 3: Oh?
• 8:48
  Speaker 7: Yeah, So Fiver is a marketplace for any service that
• 8:53
  Speaker 7: you need. Graphic designers, uh, anything you need, you need freelance, yeah,
• 8:57
  Speaker 7: freelance people, right, and so the great thing about Fiver
• 9:01
  Speaker 7: is that Fiver has freelancers from all over the world.
• 9:06
  Speaker 7: And so in someone in Indonesia who is a graphic
• 9:10
  Speaker 7: designer is not going to charge you one thousand dollars
• 9:13
  Speaker 7: for a book cover. They're literally going to charge you
• 9:15
  Speaker 7: ten to fifteen dollars or twenty dollars or thirty dollars.
• 9:19
  Speaker 5: Something that we look at all this is nothing but
• 9:21
  Speaker 5: for them.
• 9:22
  Speaker 7: You know, they're cost of living is so low, so
• 9:24
  Speaker 7: that's a lot of money for them, right, And so
• 9:26
  Speaker 7: I use fiver to create you know, I use a
• 9:29
  Speaker 7: graphic designer on Fiver. I literally never paid more than
• 9:34
  Speaker 7: fifty dollars for a book cover after I use fiver
• 9:37
  Speaker 7: and my book cover is. If you go to Amazon
• 9:39
  Speaker 7: right now, you look at all of my book covers,
• 9:41
  Speaker 7: they all look professional. They're all done, you know, with
• 9:44
  Speaker 7: top quality. But I'm paying fifty dollars for that. You
• 9:47
  Speaker 7: also can go to fiver right. So once you are
• 9:51
  Speaker 7: you finished writing a book, you get somebody to edit
• 9:53
  Speaker 7: the book for you. There's a layout design, right, so
• 9:56
  Speaker 7: when you look at the book, the book has to
• 9:57
  Speaker 7: be laid out somewhow.
• 9:59
  Speaker 5: I use five for that as well. I go to fiver. Wait,
• 10:02
  Speaker 5: hold on me, stop giving them plug.
• 10:07
  Speaker 4: Cut the check five cut.
• 10:09
  Speaker 7: So you can go to any but but but you know,
• 10:13
  Speaker 7: like you could, you could literally, you know, get somebody
• 10:16
  Speaker 7: to design the inside of the book for you as well.
• 10:20
  Speaker 7: And that's how you get the professional look, right. And
• 10:22
  Speaker 7: so once you have your cover, your cover file, you
• 10:26
  Speaker 7: have your your inside file. You then upload that to
• 10:30
  Speaker 7: Kindle Direct Publishing and there's a couple of things that
• 10:34
  Speaker 7: that that happens with that right number One, Once you uploaded,
• 10:37
  Speaker 7: you write, you know, you you put your title in,
• 10:39
  Speaker 7: you put the subtitle, you put your name, your bio,
• 10:42
  Speaker 7: you put all that stuff in, and that's how it's
• 10:45
  Speaker 7: going to be populated into Amazon dot com and ready
• 10:48
  Speaker 7: for sale.
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  Speaker 5: Let's do it.
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  Speaker 7: The only sort of caveat to that is that Kindle
• 11:46
  Speaker 7: Direct Publishing will give you an ISBN number, right, and
• 11:49
  Speaker 7: so your ISBN number is your is the book where
• 11:52
  Speaker 7: people search the book as your barcode. And so if
• 11:55
  Speaker 7: you go through Amazon to get an ISBN number, when
• 12:00
  Speaker 7: you go to Amazon, is going to show Amazon is
• 12:04
  Speaker 7: going to say you independently published this book, right, Or
• 12:07
  Speaker 7: you can buy your own ISBN number, which is if
• 12:12
  Speaker 7: you go to Balkers. So Balkers is the company that
• 12:15
  Speaker 7: offers ISBN numbers and that's what identifies your book. If
• 12:18
  Speaker 7: you go to buy Bokers, and I think the website
• 12:21
  Speaker 7: is my identifiers dot com, you can actually buy your
• 12:24
  Speaker 7: own ISBN number.
• 12:26
  Speaker 5: Why is that important? Right?
• 12:28
  Speaker 7: It's important because for me as a speaker, as somebody
• 12:33
  Speaker 7: who you know, my books are are how I teach
• 12:36
  Speaker 7: the people.
• 12:37
  Speaker 5: But it also is a way like a resume that
• 12:41
  Speaker 5: lets me in so.
• 12:41
  Speaker 7: People could book me for speaking engagements, people book me
• 12:45
  Speaker 7: for media, you know, media opportunities, things of that nature,
• 12:47
  Speaker 7: which give me more visibility to sell more books. For
• 12:51
  Speaker 7: some reason, there's still this negative taboo on self published
• 12:55
  Speaker 7: office and so if I use Amazon to to give
• 12:59
  Speaker 7: me my is number, it's gonna show that I'm independently
• 13:03
  Speaker 7: published and people are not gonna take me as serious.
• 13:05
  Speaker 5: Serious.
• 13:05
  Speaker 7: So what I do is I go to Boukers, and
• 13:08
  Speaker 7: I buy my own I VN number under my own
• 13:11
  Speaker 7: company called One Brick Publishing, right, so all of my
• 13:14
  Speaker 7: books have been distributed under One Brick Publishing. The reason
• 13:19
  Speaker 7: why it's One Brick Publishing and it's not ash Cash
• 13:21
  Speaker 7: Publishing is because I want you to I don't want.
• 13:24
  Speaker 4: You to be like, oh, Ash Cash, the same guy.
• 13:29
  Speaker 4: You know, it looks better if it's a bigger exactly.
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  Speaker 5: So now people are like, yoke Ernest, what's up.
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  Speaker 5: I literally get people to hit me like joke.
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  Speaker 7: Can you connect with one brick publisher back the sound
• 16:28
  Speaker 7: dope And honestly, you know what one brick publishing is
• 16:32
  Speaker 7: because back in the days, I used to move those bricks.
• 16:36
  Speaker 3: One brick publisher, one brick out of time.
• 16:40
  Speaker 5: That's where that's where, That's where I got it from.
• 16:43
  Speaker 7: Actually, I was watching a Will Smith story, and will
• 16:45
  Speaker 7: Smith was giving his example about how him and his
• 16:48
  Speaker 7: brother got you know, his pops tore down his wall
• 16:50
  Speaker 7: and told him to rebuild the wall. And they were
• 16:52
  Speaker 7: looking like, yoha, I'm gonna rebuild the wall. They said, Yo,
• 16:54
  Speaker 7: build it one brick at a time. As you make
• 16:56
  Speaker 7: sure that this is the best brick possible, then you'll
• 16:59
  Speaker 7: have a good wall. Was like, oh, that's a dope story.
• 17:01
  Speaker 7: Then that's what I'm gonna do. I'm gonna build a
• 17:03
  Speaker 7: publishing company one brick at a time. And so now
• 17:06
  Speaker 7: when you look at my books, they're all published by
• 17:08
  Speaker 7: one brick. And the reason why that's important because now
• 17:11
  Speaker 7: when people are looking for somebody, looking for experts and
• 17:14
  Speaker 7: looking for people, uh, they're gonna see everything.
• 17:17
  Speaker 5: You know, everything's professional.
• 17:19
  Speaker 7: It gives this you know, illusion that you're signed to
• 17:23
  Speaker 7: a publishing house and and people take you more serious
• 17:26
  Speaker 7: from that.
• 17:27
  Speaker 4: Now that's dope. Before I just want to see you're
• 17:30
  Speaker 4: early legion.
• 17:31
  Speaker 8: Man.
• 17:31
  Speaker 4: We give it a lot of fact game like, yo, honestly,
• 17:35
  Speaker 4: we might have to start charging myself. It's a little different.
• 17:39
  Speaker 4: It's getting crazy.
• 17:40
  Speaker 3: It's crazy. So you have you haven't done an audio
• 17:42
  Speaker 3: book yet, right.
• 17:45
  Speaker 5: Book?
• 17:45
  Speaker 8: So is it the same process? Like, so if you
• 17:48
  Speaker 8: do it through I'm not gonna say the companies yet, right,
• 17:50
  Speaker 8: you send it to an editor.
• 17:52
  Speaker 3: Now they tell you what you need to say and
• 17:53
  Speaker 3: you do it through the audio.
• 17:54
  Speaker 7: So so so when I do the audios, and that
• 17:57
  Speaker 7: was that was another thing, right, I was like, so
• 17:59
  Speaker 7: I make I make a living off a book, so
• 18:02
  Speaker 7: you know what I'm saying. And what I realized was
• 18:04
  Speaker 7: that you know, and it happened and I went backwards
• 18:08
  Speaker 7: because when I put out the j book, the four
• 18:09
  Speaker 7: forty four book, I had uber.
• 18:11
  Speaker 5: Drivers like yo, bro, I need this book, but I'm
• 18:14
  Speaker 5: in my uber all.
• 18:15
  Speaker 7: Day and I'm like, oh, and so I kept forgetting
• 18:18
  Speaker 7: about a market of people who either drive who don't
• 18:21
  Speaker 7: have that's.
• 18:22
  Speaker 5: Like me, or not pick up a physical book.
• 18:25
  Speaker 7: And so literally like fashot out the garage band, like
• 18:28
  Speaker 7: I literally recorded my audio books right right, I'm saying,
• 18:33
  Speaker 7: like I literally you know what I'm saying, like like
• 18:35
  Speaker 7: recording my books on garage band once to you, and
• 18:40
  Speaker 7: I like, I read the book. So I'm literally like
• 18:42
  Speaker 7: reading the book once it's done, even if I mess
• 18:45
  Speaker 7: up with whatever the case may be. To get get
• 18:47
  Speaker 7: everything right, I send it to somebody on on that
• 18:50
  Speaker 7: company again, and you can look.
• 18:52
  Speaker 5: For you know, you know, audio edit to whatever the
• 18:55
  Speaker 5: case may be.
• 18:56
  Speaker 7: They edited. They even take out the dead air, so
• 18:58
  Speaker 7: like like sometimes if that doesn't sound right and there's
• 19:01
  Speaker 7: dead air, and they take they like they edited compress it.
• 19:04
  Speaker 7: I mean you you know you listen to it. A freelance, right, yeah,
• 19:07
  Speaker 7: all freelance. So yeah, all these people are freelance. And
• 19:10
  Speaker 7: then there's a company called a c X. It's all
• 19:12
  Speaker 7: owned by Amazon. Amazon run things.
• 19:14
  Speaker 5: So yeah, they run things. So a c X right,
• 19:18
  Speaker 5: A a c X dot com.
• 19:20
  Speaker 7: Uh, if you go to them, now, you upload your file,
• 19:24
  Speaker 7: you put the title and all that stuff, and then
• 19:26
  Speaker 7: they distribute the book to audible dot com and iTunes.
• 19:30
  Speaker 7: And so now if you look look for my book
• 19:32
  Speaker 7: on audio, you'll see it on Audible, You'll see it
• 19:34
  Speaker 7: on iTunes.
• 19:35
  Speaker 5: And that's how how I do audio books.
• 19:37
  Speaker 4: They do it for free.
• 19:38
  Speaker 3: Yeah.
• 19:38
  Speaker 7: So so the so the thing about Amazon and a
• 19:41
  Speaker 7: c X and on these people, it's print on demand, right,
• 19:44
  Speaker 7: which means that it's all consignment. So it's not like
• 19:47
  Speaker 7: you don't have to pay anything. They just take a
• 19:49
  Speaker 7: percentage of what's being sold.
• 19:51
  Speaker 4: I was gonna ask you that because somebody else try
• 19:53
  Speaker 4: my man, I M P.
• 19:54
  Speaker 1: O P.
• 19:55
  Speaker 4: Steve. Yeah, he wrote a book and that's my guy too.
• 19:58
  Speaker 1: Yeah.
• 19:58
  Speaker 4: Yeah. And he was saying that like you said, because
• 20:02
  Speaker 4: I was asking him, like, what if you have like
• 20:04
  Speaker 4: a thousand books and they're not selling. He was like, well,
• 20:06
  Speaker 4: they only print the books right as you want it.
• 20:09
  Speaker 4: If you go into a show, you can have like
• 20:10
  Speaker 4: one hundred books, but until then it's ordered, and then
• 20:13
  Speaker 4: when they actually order it, then they'll print it. Can
• 20:15
  Speaker 4: you explain that product? Yeah?
• 20:16
  Speaker 7: So it's the dopest thing. And that's why I think.
• 20:19
  Speaker 7: And it's two different business models, right. I'm not of
• 20:22
  Speaker 7: the thinking that one is better than the other. Do
• 20:25
  Speaker 7: what works for you, right, because we all know Eric Thomas,
• 20:27
  Speaker 7: the hip hop preacher, when he came out with his book,
• 20:31
  Speaker 7: he did not put it on Amazon, right, He sold
• 20:33
  Speaker 7: them straight out his garage.
• 20:34
  Speaker 5: He did all that, right. And you know, obviously you
• 20:37
  Speaker 5: keep the lion Shire.
• 20:38
  Speaker 7: But if you have the capital upfront to do that,
• 20:42
  Speaker 7: to buy the books and do all that stuff, then
• 20:43
  Speaker 7: that's fine. Or if you have the you know, if
• 20:47
  Speaker 7: people are reaching out to you, right, you have the demand,
• 20:50
  Speaker 7: then that makes sense. But if somebody's just starting out,
• 20:53
  Speaker 7: I literally write like I can literally put out a
• 20:55
  Speaker 7: book for less than five hundred dollars, right, because all
• 20:58
  Speaker 7: I'm telling you is that all I mean is the
• 21:00
  Speaker 7: person to do to cover for me. I need an editor,
• 21:03
  Speaker 7: and I need somebody to do the design for me.
• 21:05
  Speaker 7: And then now I have the book out, what happens
• 21:07
  Speaker 7: is I set the price. Right, So let's say I
• 21:08
  Speaker 7: want I want to charge you know, I want to
• 21:10
  Speaker 7: charge fourteen ninety nine for my books. I put it
• 21:12
  Speaker 7: out on Amazon for fourteen ninety nine and so so
• 21:15
  Speaker 7: so I don't have to pay anything at all. Every
• 21:18
  Speaker 7: time somebody orders a book Amazon, they take care of
• 21:22
  Speaker 7: the printing and so they minus the printing cost. And
• 21:25
  Speaker 7: so you know a book like this, you know it's
• 21:28
  Speaker 7: probably probably cost you about two dollars and fifty cents
• 21:31
  Speaker 7: to print, and so they take out that two dollars
• 21:33
  Speaker 7: and fifty cent from that fourteen ninety nine, and then
• 21:36
  Speaker 7: just to have put it on their platform, they might
• 21:39
  Speaker 7: take twenty to forty percent of that and then you
• 21:42
  Speaker 7: get the difference. And so that's how it works, where
• 21:45
  Speaker 7: you could sell a thousand books, but you don't ever
• 21:47
  Speaker 7: have to worry about keeping you know, you know, inventory
• 21:50
  Speaker 7: in your trunk or anything like that.
• 21:52
  Speaker 5: I mean for me as a speaker. And that's the
• 21:55
  Speaker 5: great thing about it too, is.
• 21:56
  Speaker 7: That you know, when I when when people buy books
• 21:59
  Speaker 7: on Amazon, I get I get a check from them
• 22:02
  Speaker 7: each month right at the end of the month.
• 22:04
  Speaker 5: But when I do speaking engagements, I'm not, you know,
• 22:07
  Speaker 5: I'm I'm ordering my books from them. And think about it.
• 22:10
  Speaker 7: If I print out this book and it cost me
• 22:12
  Speaker 7: two dollars and fifty cent, I'm selling to you hand
• 22:15
  Speaker 7: in hand ten dollars. So I'm still making seven dollars
• 22:18
  Speaker 7: and fifty cent and I had to put up no,
• 22:20
  Speaker 7: you know, like I had to put up the two
• 22:22
  Speaker 7: fifty up front to get it. But I already know
• 22:25
  Speaker 7: I'm about to go to the speaking engagement or you know,
• 22:27
  Speaker 7: I'm about to speak at the school and the school
• 22:29
  Speaker 7: wants X amount of copies. And so it's really a
• 22:32
  Speaker 7: low overhead way to make money by not having to
• 22:36
  Speaker 7: keep that keep a lot of a lot of the
• 22:38
  Speaker 7: revenue or inventory in your trump, you know, in your garage.
• 22:41
  Speaker 7: Because I remember my first book, like those books were
• 22:44
  Speaker 7: collecting dusk. I was like, hYP you know, I put
• 22:46
  Speaker 7: the money out of run. I'm gonna get a thousand copies.
• 22:49
  Speaker 7: I'm thinking that they're gonna sell out, and I'm gonna
• 22:51
  Speaker 7: sit in there and look at these like blawing duff
• 22:53
  Speaker 7: off of them.
• 22:54
  Speaker 3: You know what we got? We got.
• 22:55
  Speaker 8: I mean it's pretty similar to us. Like a lot
• 22:56
  Speaker 8: of times we go places and people ask it's like, yo,
• 22:59
  Speaker 8: can I get a shirt?
• 23:00
  Speaker 3: A shirt?
• 23:00
  Speaker 8: And we're like, well, we were gonna carry the shirts, right,
• 23:03
  Speaker 8: we got a copy that you order them online, you
• 23:05
  Speaker 8: go to our website, you can get them. We don't
• 23:07
  Speaker 8: walk around with inventory, right because, like who wants to
• 23:09
  Speaker 8: be stuck with exact five hundred s exactly and right exactly,
• 23:13
  Speaker 8: putting out that upfront capital and then having to wait
• 23:17
  Speaker 8: or hustle your way to get rid of that inventory,
• 23:20
  Speaker 8: opposed to just saying, you know what, if the demand
• 23:22
  Speaker 8: is there, let me put it out there.
• 23:24
  Speaker 7: And if if the demand is there, it's a win
• 23:26
  Speaker 7: win for everybody. And that's why I like that that
• 23:28
  Speaker 7: business model.
• 23:30
  Speaker 4: And all right, so for independent authors, how does that work?
• 23:34
  Speaker 4: As far as different, Like if you signed to a
• 23:35
  Speaker 4: major public kit like Simon and Schuster that time, Like
• 23:39
  Speaker 4: it's like I think Charlamage because he actually Chearlamagne. He
• 23:41
  Speaker 4: spoke about that where he signed to parliament. Shuster and
• 23:45
  Speaker 4: he did the book Black Privilege. Then think he did
• 23:48
  Speaker 4: another book, yeah, and he was saying he was like,
• 23:51
  Speaker 4: you know what, I should have just did this myself
• 23:54
  Speaker 4: and killed it. So like, what's the like, is it
• 23:56
  Speaker 4: like a record deal? Like they take exactly?
• 23:58
  Speaker 5: Is exactly like it?
• 23:59
  Speaker 7: Is it exactly like a record deal? So so pretty
• 24:02
  Speaker 7: much it's exactly like a record pretty much. Simon and
• 24:06
  Speaker 7: Schuster says, oh you hot, right now, all right, I'm
• 24:09
  Speaker 7: gonna put out this book and I'm gonna give you
• 24:10
  Speaker 7: points off the book, right, and so if I sell
• 24:13
  Speaker 7: the book for ten dollars, I'll give you a dollar,
• 24:15
  Speaker 7: like and then numbers are like it's so archaic, like
• 24:17
  Speaker 7: their numbers are probably steal that. Right, If they sell
• 24:19
  Speaker 7: a book for ten dollars, you probably still only get
• 24:22
  Speaker 7: one dollar off of every book you sell.
• 24:24
  Speaker 5: Right, he has two number one best sellers exactly, And.
• 24:27
  Speaker 7: So what happens is, you know they they they definitely
• 24:30
  Speaker 7: gave him an advance because of who he is, right,
• 24:33
  Speaker 7: So what happens is they but they give him this advance.
• 24:36
  Speaker 7: They say here's this money up front, and then whatever
• 24:38
  Speaker 7: we sell you get, you know, like we deduct that
• 24:41
  Speaker 7: from the advance and you'll you'll get royalties forever. Right,
• 24:45
  Speaker 7: You'll get a dollar off of every book you sell forever.
• 24:48
  Speaker 7: But who gets that nine dollars?
• 24:50
  Speaker 3: Right?
• 24:50
  Speaker 5: It's Simon and Schuster.
• 24:53
  Speaker 7: He's a big enough name that if he self published
• 24:56
  Speaker 7: the book himself, he would have kept the line share
• 24:59
  Speaker 7: of that. And that's why I love being a self
• 25:01
  Speaker 7: published author, right, because that's exactly that. When I first
• 25:04
  Speaker 7: wrote my book, I knew that I have direct access
• 25:07
  Speaker 7: to my consumer through Twitter, and then Instagram came and
• 25:10
  Speaker 7: then Facebook to the point and I'm not even done yet,
• 25:14
  Speaker 7: Like I haven't even hit the height of where I
• 25:16
  Speaker 7: know I'll be. But imagine that, right the moment where
• 25:20
  Speaker 7: millions of people know that Ash Cash chiefes Financial Education,
• 25:24
  Speaker 7: and people say, wow, he got these books. I want
• 25:26
  Speaker 7: to learn about credit?
• 25:27
  Speaker 5: Where can I go? I want to learn about this?
• 25:28
  Speaker 5: And they go and get all these books. I eat
• 25:31
  Speaker 5: off that forever. You know what I'm saying.
• 25:34
  Speaker 4: But the intellectual probably, and like you said too off camera,
• 25:36
  Speaker 4: is like that's something that stays, that's a catalyg like music.
• 25:39
  Speaker 4: So we talk about, like evenh Nipsey. A lot of
• 25:41
  Speaker 4: people just got up on Nipsey last year with his
• 25:42
  Speaker 4: last album, but he had a Body of Work mixtape
• 25:44
  Speaker 4: before that. So when they heard Victory Lap, they were
• 25:46
  Speaker 4: so impressed with it, and it's like, Okay, let me
• 25:49
  Speaker 4: go back to pulletaink got no names on it and
• 25:51
  Speaker 4: all the other stuff that he did early on, but
• 25:53
  Speaker 4: you already have that music sitting. Even Chris Gotti said
• 25:56
  Speaker 4: that on our interview with him, when he was like,
• 25:58
  Speaker 4: once the music is dead, it should be there for ever,
• 26:00
  Speaker 4: right because DMX is still gonna make money if somebody
• 26:03
  Speaker 4: buys It's dark and hell, it's hot Jacket. It came
• 26:05
  Speaker 4: out fifteen years exactly.
• 26:06
  Speaker 8: It's like they had the Wall Street Jonna actually published
• 26:09
  Speaker 8: this article on Slick Rick and how a lot of
• 26:11
  Speaker 8: that he is the most sample song in the history
• 26:12
  Speaker 8: of hip hop and he still.
• 26:13
  Speaker 3: Makes money over it, but not as much as she
• 26:15
  Speaker 3: could have. Right, he still is you know.
• 26:17
  Speaker 7: YO, think about this and I think I wouldn't say
• 26:19
  Speaker 7: I wrote it in the four forty four book. I
• 26:21
  Speaker 7: talked about Whitney Houston right when Bodyguard came out. I
• 26:25
  Speaker 7: Will Always Love You her biggest record ever. Dolly Parton
• 26:30
  Speaker 7: wrote it. Yeah, she made the least amount of money
• 26:32
  Speaker 7: from it. Whitney used to make the least amount of
• 26:34
  Speaker 7: money from.
• 26:34
  Speaker 4: It, Dolly Partner. It's a sample. She wrote her song.
• 26:37
  Speaker 5: It is her song.
• 26:37
  Speaker 8: It's her song. I think she actually performed it before too.
• 26:40
  Speaker 8: It's a remake and remake up the song, right and
• 26:42
  Speaker 8: so she so, so you know now Whitney Houston, you know,
• 26:46
  Speaker 8: crossed over. She has this movie with Kevin Costner and
• 26:49
  Speaker 8: all these people are like, oh my god, I will
• 26:50
  Speaker 8: always love you.
• 26:51
  Speaker 5: I think I think it's so forty two.
• 26:53
  Speaker 8: Million, they're crazy number. And she had, I mean, thankfully
• 26:56
  Speaker 8: for her. She had like three other number ones off
• 26:58
  Speaker 8: that soundtrack, but the biggest.
• 26:59
  Speaker 3: One was you know what I'm saying.
• 27:01
  Speaker 7: So and so the point is, as as the Honorable
• 27:04
  Speaker 7: Sean Carter says, until you right, until you own your own,
• 27:09
  Speaker 7: you can't be free. It's about it's about ownership. And
• 27:12
  Speaker 7: you know, again, you have to believe in yourself right.
• 27:16
  Speaker 7: And a lot of times people are gonna say, yo,
• 27:18
  Speaker 7: you know what, I'm gonna take it. I mean, you know,
• 27:20
  Speaker 7: sometimes people will sell their intellectual property because they want
• 27:24
  Speaker 7: to put it in the door. They want to do
• 27:25
  Speaker 7: certain things. But if you believe that your information is gold.
• 27:29
  Speaker 7: If you believe or if somebody else believes, and they're
• 27:31
  Speaker 7: willing to pay you for it, sometimes waiting it out right,
• 27:34
  Speaker 7: like master p said, Master people was like yo, they
• 27:36
  Speaker 7: when once they.
• 27:37
  Speaker 5: Offered me a million dollars, I realized, I knew you
• 27:41
  Speaker 5: know what I'm saying. And so because of that, he
• 27:43
  Speaker 5: held out and that's why he made so much money.
• 27:45
  Speaker 5: And so we have to be of that mindset.
• 27:47
  Speaker 7: And that's what you know, I like to teach, and
• 27:49
  Speaker 7: that's what we're teaching is ownership is key because that
• 27:52
  Speaker 7: that is that is your you know, that's your income,
• 27:54
  Speaker 7: that's your legacy.
• 27:55
  Speaker 5: That's what you could pass down.
• 27:57
  Speaker 7: You can't pass right, all right, great, if you get
• 27:59
  Speaker 7: this royal from another company them like they were not.
• 28:03
  Speaker 7: They did not write the book, they did not, they
• 28:06
  Speaker 7: did not write the verse. Why are they getting the
• 28:08
  Speaker 7: most of it? Why? Why why am I signed to you?
• 28:12
  Speaker 5: Right?
• 28:13
  Speaker 7: Yes, if you have the distribution channel, then we should partner,
• 28:16
  Speaker 7: we should make money together.
• 28:18
  Speaker 5: But why am I on again ten percent?
• 28:21
  Speaker 7: And and yeah, you got casts associated with it, but
• 28:23
  Speaker 7: you're still making more than me and it's my name,
• 28:26
  Speaker 7: my likeness, my information, my music, my whatever, and now
• 28:31
  Speaker 7: you're you're able to profit the most of it.
• 28:32
  Speaker 5: It doesn't make sense.
• 28:35
  Speaker 3: Gems him right there.
• 28:39
  Speaker 6: My graduates from my school being forced back. Drop drop, Mike,
• 28:45
  Speaker 6: drop bad drop.
• 28:57
  Speaker 9: An illegal alien from Guatemala charged with raping a child
• 29:01
  Speaker 9: in Massachusetts. An MS thirteen gang member from Al Salvador
• 29:05
  Speaker 9: accused of murdering a Texas man of Venezuelan charged with
• 29:09
  Speaker 9: filming and selling child pornography in Michigan. These are just
• 29:13
  Speaker 9: some of the heinous migrant criminals caught because of President
• 29:17
  Speaker 9: Donald J. Trump's leadership. I'm Christy nom the United States
• 29:21
  Speaker 9: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 29:25
  Speaker 9: crossings are at the lowest levels ever recorded, and over
• 29:29
  Speaker 9: one hundred thousand illegal aliens have been arrested. If you
• 29:32
  Speaker 9: are here illegally, your next you will be fine nearly
• 29:36
  Speaker 9: one thousand dollars a day, imprisoned and deported. You will
• 29:40
  Speaker 9: never return. But if you register using our CBP home
• 29:44
  Speaker 9: app and leave now, you could be allowed to return legally.
• 29:48
  Speaker 9: Do what's right. Leave now. Under President Trump, America's laws,
• 29:53
  Speaker 9: border and families will be protected.
• 29:55
  Speaker 3: Sponsored by the United States Department of Homeland Security,