Major League Baseball Starts Season with New Distribution Playbook
As the Major League Baseball season kicks off, the way fans access their favorite teams is undergoing a seismic shift. In the latest episode of "MediaTalk," we discuss the changing distribution strategies that teams are implementing as many move away from traditional regional sports networks (RSNs) to embrace a mix of broadcast and streaming options. Outside the RSN market, the conclusion of MLB's longstanding relationship with ESPN after this season opens the door for new players like Amazon, Apple and others to potentially enter the market. Taken all together, these changes are creating an…
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