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Fast Five Shorts | Pro Or Con: Nike Selling On Amazon? · Omni Talk Retail

• 0:00
  Nike
• 0:00
  reportedly
• 0:01
  plans
• 0:01
  to
• 0:01
  start
• 0:02
  selling
• 0:02
  on
• 0:02
  Amazon
• 0:03
  again,
• 0:04
  according
• 0:04
  to
• 0:04
  Chain
• 0:05
  Storage.
• 0:05
  Following
• 0:05
  a
• 0:05
  six
• 0:06
  year
• 0:06
  hiatus,
• 0:06
  Nike
• 0:07
  will
• 0:07
  once
• 0:07
  again
• 0:07
  sell
• 0:08
  its
• 0:08
  products
• 0:08
  directly
• 0:09
  on
• 0:09
  Amazon
• 0:10
  in
• 0:11
  late
• 0:11
  2019.
• 0:12
  Nike
• 0:12
  ended
• 0:12
  a
• 0:13
  pilot
• 0:13
  it
• 0:13
  launched
• 0:13
  in
• 0:13
  2017
• 0:14
  to
• 0:15
  sell
• 0:15
  merchandise
• 0:15
  directly
• 0:16
  to
• 0:16
  Amazon
• 0:16
  as
• 0:17
  it
• 0:17
  focused
• 0:17
  on
• 0:17
  selling
• 0:18
  more
• 0:18
  directly
• 0:18
  to
• 0:18
  consumers
• 0:19
  on
• 0:19
  its
• 0:19
  own
• 0:20
  website
• 0:20
  and
• 0:20
  stores.
• 0:21
  A
• 0:21
  Nike
• 0:22
  spokesperson
• 0:22
  confirmed
• 0:23
  to
• 0:23
  CNBC
• 0:23
  that
• 0:24
  it
• 0:24
  will
• 0:24
  resume
• 0:24
  selling
• 0:25
  goods
• 0:25
  via
• 0:25
  Amazon
• 0:26
  in
• 0:26
  the
• 0:26
  US
• 0:26
  as
• 0:27
  part
• 0:27
  of
• 0:27
  a
• 0:27
  broader
• 0:28
  digital
• 0:28
  commerce
• 0:29
  effort.
• 0:30
  The
• 0:30
  spokesperson
• 0:31
  said
• 0:31
  in
• 0:31
  the
• 0:32
  statement,
• 0:32
  quote,
• 0:33
  this
• 0:33
  includes
• 0:33
  expanding
• 0:34
  to
• 0:34
  new
• 0:34
  digital
• 0:34
  accounts
• 0:35
  including
• 0:35
  Amazon
• 0:36
  in
• 0:36
  the
• 0:36
  US
• 0:37
  New
• 0:37
  physical
• 0:37
  partners
• 0:38
  like
• 0:38
  Printom,
• 0:39
  elevating
• 0:40
  retail
• 0:40
  experiences
• 0:41
  across
• 0:41
  the
• 0:42
  marketplace
• 0:42
  and
• 0:43
  launching
• 0:43
  Nike's
• 0:44
  AI
• 0:44
  powered
• 0:44
  conversational
• 0:45
  search
• 0:46
  to
• 0:46
  improve
• 0:46
  our
• 0:46
  online
• 0:47
  services,
• 0:48
  end
• 0:48
  quote.
• 0:49
  In
• 0:49
  addition,
• 0:49
  Amazon
• 0:50
  confirmed
• 0:50
  via
• 0:51
  an
• 0:51
  email
• 0:51
  to
• 0:51
  CNBC
• 0:52
  that
• 0:52
  it
• 0:52
  will
• 0:52
  start
• 0:53
  sourcing
• 0:53
  a
• 0:53
  quote,
• 0:54
  much
• 0:54
  wider
• 0:55
  range
• 0:55
  of
• 0:55
  Nike
• 0:56
  products,
• 0:56
  end
• 0:56
  quote
• 0:57
  from
• 0:57
  for
• 0:57
  U.S.
• 0:57
  shoppers.
• 0:58
  And
• 0:58
  as
• 0:59
  part
• 0:59
  of
• 0:59
  the
• 0:59
  relaunch,
• 0:59
  Amazon,
• 1:00
  as
• 1:00
  reported
• 1:01
  by
• 1:01
  wwd,
• 1:02
  has
• 1:02
  also
• 1:02
  told
• 1:03
  select
• 1:03
  third
• 1:03
  party
• 1:03
  merchants
• 1:04
  that
• 1:04
  they
• 1:04
  can
• 1:04
  no
• 1:05
  longer
• 1:05
  sell
• 1:06
  certain
• 1:06
  Nike
• 1:06
  items
• 1:07
  on
• 1:08
  Amazon
• 1:08
  starting
• 1:09
  July
• 1:09
  19th.
• 1:10
  Chris,
• 1:11
  a
• 1:11
  lot
• 1:11
  in
• 1:12
  Nike's
• 1:12
  digital
• 1:13
  plan
• 1:13
  here.
• 1:15
  Are
• 1:15
  you
• 1:15
  pro
• 1:16
  or
• 1:16
  con
• 1:17
  Nike
• 1:17
  coming
• 1:17
  back
• 1:18
  to
• 1:18
  Amazon?
• 1:19
  Oh,
• 1:19
  and
• 1:20
  resolutely
• 1:21
  hate
• 1:21
  this
• 1:21
  move?
• 1:22
  Yeah,
• 1:22
  I
• 1:22
  don't,
• 1:22
  I
• 1:23
  don't
• 1:23
  like
• 1:23
  it
• 1:23
  at
• 1:23
  all.
• 1:23
  Okay.
• 1:24
  I'm
• 1:24
  curious
• 1:24
  if
• 1:24
  you're,
• 1:25
  I'm
• 1:25
  curious
• 1:25
  if
• 1:25
  you
• 1:25
  feel
• 1:25
  the
• 1:25
  same
• 1:26
  way.
• 1:26
  Yeah,
• 1:27
  tell
• 1:27
  us
• 1:28
  after
• 1:28
  our
• 1:28
  discussion
• 1:29
  on
• 1:29
  Saks
• 1:29
  Fifth
• 1:30
  Avenue
• 1:30
  a
• 1:30
  couple
• 1:30
  of
• 1:30
  weeks
• 1:30
  ago.
• 1:31
  Because
• 1:31
  I
• 1:32
  think
• 1:32
  Nike's
• 1:32
  a
• 1:32
  brand
• 1:32
  that
• 1:32
  should
• 1:33
  stand
• 1:33
  on
• 1:33
  its
• 1:33
  own.
• 1:35
  And
• 1:35
  you
• 1:35
  know,
• 1:35
  all
• 1:35
  these
• 1:36
  talks
• 1:36
  of
• 1:37
  the
• 1:37
  new
• 1:37
  partnerships
• 1:38
  with
• 1:38
  Urban
• 1:38
  Outfitters,
• 1:39
  they're
• 1:39
  just,
• 1:39
  to
• 1:40
  me,
• 1:40
  they're
• 1:40
  just
• 1:40
  silly.
• 1:40
  They're
• 1:41
  just
• 1:41
  marketing
• 1:41
  vehicles
• 1:42
  to
• 1:42
  try
• 1:42
  to
• 1:43
  enliven
• 1:43
  the
• 1:43
  brand
• 1:43
  and
• 1:44
  they're
• 1:44
  just
• 1:44
  a
• 1:44
  waste
• 1:45
  of
• 1:45
  time
• 1:45
  because
• 1:45
  they're
• 1:45
  not
• 1:45
  going
• 1:45
  to
• 1:46
  add
• 1:46
  any
• 1:46
  discernible
• 1:47
  real
• 1:48
  revenue
• 1:48
  to
• 1:49
  the
• 1:49
  top
• 1:49
  line.
• 1:50
  And
• 1:50
  they're
• 1:50
  just
• 1:50
  a
• 1:51
  lot
• 1:51
  of
• 1:51
  effort.
• 1:51
  So
• 1:52
  I
• 1:52
  think,
• 1:52
  you
• 1:52
  know,
• 1:52
  I
• 1:53
  think
• 1:53
  when
• 1:53
  I
• 1:53
  step
• 1:53
  back
• 1:54
  and
• 1:54
  look
• 1:54
  at
• 1:54
  this
• 1:54
  from
• 1:55
  30,000ft,
• 1:55
  I
• 1:56
  think
• 1:56
  the
• 1:56
  previous
• 1:56
  regime
• 1:57
  had
• 1:57
  the
• 1:57
  right
• 1:57
  strategy,
• 1:58
  which
• 1:58
  is
• 1:59
  create
• 1:59
  a
• 1:59
  more
• 1:59
  direct
• 1:59
  one
• 2:00
  to
• 2:00
  one
• 2:00
  relationship
• 2:01
  with
• 2:01
  your
• 2:01
  consumers,
• 2:02
  which
• 2:02
  is
• 2:02
  what
• 2:02
  omnichannel
• 2:03
  retailing
• 2:03
  is
• 2:03
  all
• 2:03
  about.
• 2:04
  But
• 2:04
  it
• 2:04
  just
• 2:04
  seemingly
• 2:05
  didn't
• 2:05
  have
• 2:05
  the
• 2:05
  right
• 2:05
  execution.
• 2:07
  So
• 2:07
  going
• 2:07
  on
• 2:08
  Amazon
• 2:09
  just
• 2:10
  makes
• 2:10
  Nike
• 2:10
  like
• 2:11
  everything
• 2:11
  else
• 2:11
  on
• 2:12
  Amazon.
• 2:12
  And
• 2:13
  the
• 2:13
  other
• 2:13
  part
• 2:13
  about
• 2:13
  this,
• 2:13
  which
• 2:14
  you
• 2:14
  alluded
• 2:14
  to
• 2:14
  in
• 2:14
  previous
• 2:15
  headlines
• 2:15
  today
• 2:15
  was
• 2:15
  you
• 2:16
  lose
• 2:16
  the
• 2:16
  first
• 2:16
  party
• 2:17
  data
• 2:18
  relationship
• 2:18
  with
• 2:19
  your
• 2:19
  customer
• 2:19
  too.
• 2:19
  And
• 2:20
  so
• 2:20
  I
• 2:20
  don't
• 2:20
  know
• 2:20
  why
• 2:20
  you
• 2:21
  would
• 2:21
  do
• 2:21
  that
• 2:22
  in
• 2:22
  any
• 2:22
  way,
• 2:23
  shape
• 2:23
  or
• 2:23
  form.
• 2:23
  So
• 2:23
  to
• 2:23
  me
• 2:24
  this
• 2:24
  move
• 2:25
  is
• 2:25
  emblematic
• 2:25
  of
• 2:25
  a
• 2:26
  company
• 2:26
  that
• 2:26
  finds
• 2:26
  itself
• 2:27
  in
• 2:27
  a
• 2:27
  really
• 2:27
  tough
• 2:27
  spot
• 2:28
  The
• 2:28
  Jordan
• 2:29
  brand
• 2:29
  is
• 2:29
  clearly
• 2:30
  post
• 2:30
  peak
• 2:30
  now
• 2:31
  at
• 2:31
  this
• 2:31
  point.
• 2:31
  I
• 2:31
  mean
• 2:31
  Jordan's
• 2:32
  got
• 2:32
  to
• 2:32
  be,
• 2:32
  you
• 2:32
  know,
• 2:32
  in
• 2:32
  his
• 2:33
  60s
• 2:33
  now
• 2:33
  if
• 2:34
  I'm
• 2:34
  not
• 2:34
  mistaken
• 2:36
  they've
• 2:36
  had
• 2:37
  trouble
• 2:37
  making
• 2:37
  their
• 2:37
  marking
• 2:38
  athleisure.
• 2:38
  They
• 2:38
  haven't
• 2:39
  been
• 2:39
  able
• 2:39
  to
• 2:39
  crack
• 2:39
  the
• 2:39
  code
• 2:39
  on
• 2:40
  that.
• 2:40
  They've
• 2:40
  also
• 2:40
  been
• 2:41
  losing
• 2:41
  ground
• 2:41
  in
• 2:42
  running.
• 2:43
  So
• 2:43
  going
• 2:43
  on
• 2:43
  Amazon
• 2:44
  it
• 2:44
  may
• 2:45
  be
• 2:45
  a
• 2:45
  boost
• 2:45
  to
• 2:45
  short
• 2:46
  term
• 2:46
  sales
• 2:46
  but
• 2:47
  the
• 2:47
  long,
• 2:47
  in
• 2:47
  the
• 2:47
  long
• 2:48
  term
• 2:48
  it's
• 2:48
  a
• 2:48
  losing
• 2:48
  proposition
• 2:49
  at
• 2:49
  companies
• 2:49
  like
• 2:50
  Lululemon
• 2:50
  and
• 2:51
  on
• 2:51
  running
• 2:51
  who
• 2:52
  are
• 2:52
  going
• 2:52
  to
• 2:52
  keep
• 2:52
  that
• 2:53
  one
• 2:53
  to
• 2:53
  one
• 2:53
  relationship
• 2:54
  with
• 2:54
  their
• 2:54
  customers.
• 2:54
  They're
• 2:55
  going
• 2:55
  to
• 2:55
  hold
• 2:55
  it
• 2:55
  dear
• 2:55
  and
• 2:55
  they're
• 2:56
  going
• 2:56
  to
• 2:56
  hold
• 2:56
  it
• 2:56
  close
• 2:56
  to
• 2:56
  their
• 2:57
  heart
• 2:57
  because
• 2:57
  they
• 2:58
  understand
• 2:59
  that's
• 2:59
  what
• 2:59
  makes
• 2:59
  them
• 3:00
  special.
• 3:00
  And
• 3:01
  Nike
• 3:01
  going
• 3:01
  on
• 3:02
  Amazon
• 3:02
  is
• 3:02
  no
• 3:02
  longer
• 3:03
  special
• 3:03
  to
• 3:04
  me.
• 3:04
  Yeah,
• 3:04
  I
• 3:05
  actually
• 3:06
  agree
• 3:06
  completely.
• 3:07
  I
• 3:07
  feel
• 3:07
  like
• 3:07
  this
• 3:08
  is
• 3:08
  a
• 3:08
  very
• 3:08
  short
• 3:09
  sighted
• 3:09
  approach
• 3:09
  and
• 3:10
  in
• 3:10
  my
• 3:10
  mind
• 3:11
  really
• 3:11
  moves
• 3:12
  Nike
• 3:12
  to
• 3:12
  more
• 3:12
  of
• 3:13
  a
• 3:13
  utility
• 3:13
  purchase
• 3:14
  than
• 3:14
  a
• 3:14
  lifestyle
• 3:15
  purchase.
• 3:15
  Like
• 3:15
  it
• 3:16
  used
• 3:16
  to
• 3:16
  be
• 3:17
  a
• 3:17
  cachet
• 3:18
  thing
• 3:18
  that
• 3:19
  you'd
• 3:19
  have,
• 3:20
  you
• 3:20
  know,
• 3:20
  these
• 3:21
  limited
• 3:21
  edition
• 3:22
  drops
• 3:22
  and
• 3:22
  stuff.
• 3:22
  But
• 3:23
  if
• 3:23
  you,
• 3:23
  if
• 3:23
  you're
• 3:24
  able
• 3:24
  to
• 3:24
  get
• 3:24
  this
• 3:24
  product
• 3:25
  in
• 3:25
  mass
• 3:25
  it
• 3:25
  loses
• 3:26
  its,
• 3:26
  its
• 3:26
  uniqueness
• 3:27
  and
• 3:27
  I
• 3:28
  think
• 3:28
  it
• 3:28
  also
• 3:28
  damages
• 3:29
  brand
• 3:29
  equity
• 3:29
  that
• 3:30
  they've
• 3:30
  built
• 3:30
  with
• 3:31
  JD
• 3:31
  Sports
• 3:32
  or
• 3:32
  DSG
• 3:32
  and
• 3:33
  Foot
• 3:33
  Locker
• 3:33
  like
• 3:33
  we
• 3:33
  talked
• 3:34
  about
• 3:34
  last
• 3:34
  week,
• 3:34
  like
• 3:35
  what
• 3:35
  unique
• 3:36
  product
• 3:36
  are
• 3:36
  they
• 3:36
  really
• 3:37
  going
• 3:37
  to
• 3:37
  have
• 3:38
  when
• 3:38
  the
• 3:38
  majority
• 3:39
  of
• 3:39
  consumers
• 3:39
  are
• 3:40
  going
• 3:40
  to
• 3:40
  be
• 3:40
  like,
• 3:40
  but
• 3:40
  I
• 3:40
  can
• 3:41
  get
• 3:41
  these
• 3:41
  similar
• 3:42
  Nikes
• 3:42
  on
• 3:43
  Amazon
• 3:43
  for
• 3:44
  you
• 3:44
  know,
• 3:44
  this
• 3:44
  price,
• 3:45
  price
• 3:45
  and
• 3:45
  get
• 3:45
  them
• 3:45
  delivered
• 3:46
  in
• 3:46
  an
• 3:47
  hour,
• 3:47
  whatever
• 3:48
  it
• 3:48
  is.
• 3:48
  So
• 3:48
  I,
• 3:49
  I
• 3:49
  think
• 3:49
  that
• 3:49
  to
• 3:50
  me
• 3:51
  causes
• 3:51
  alarm
• 3:52
  also.
• 3:53
  I
• 3:53
  wonder
• 3:53
  if
• 3:54
  this
• 3:54
  doesn't
• 3:54
  open
• 3:54
  up
• 3:54
  Nike
• 3:55
  to
• 3:55
  more
• 3:55
  fraudulent
• 3:56
  product
• 3:56
  too.
• 3:56
  Like
• 3:57
  when
• 3:57
  you're
• 3:57
  on
• 3:57
  the
• 3:58
  Amazon,
• 3:59
  you
• 3:59
  know,
• 3:59
  you're
• 3:59
  on
• 3:59
  Amazon
• 4:00
  now
• 4:00
  like
• 4:01
  do
• 4:01
  are
• 4:01
  you
• 4:02
  opening
• 4:02
  it
• 4:02
  up?
• 4:02
  Because
• 4:03
  people
• 4:03
  are
• 4:03
  going
• 4:03
  to
• 4:03
  just
• 4:04
  search
• 4:04
  Nike
• 4:04
  or
• 4:05
  Air
• 4:05
  Force
• 4:05
  ones
• 4:06
  like
• 4:06
  are
• 4:06
  they
• 4:07
  more
• 4:07
  susceptible
• 4:08
  to
• 4:08
  getting
• 4:08
  a
• 4:08
  product
• 4:08
  that
• 4:09
  isn't
• 4:09
  an
• 4:09
  original,
• 4:10
  you
• 4:10
  know,
• 4:11
  Nike
• 4:11
  product?
• 4:12
  And
• 4:12
  how
• 4:12
  does
• 4:13
  Nike
• 4:13
  kind
• 4:13
  of
• 4:13
  control
• 4:14
  that
• 4:14
  part
• 4:14
  of
• 4:14
  it?
• 4:15
  Because
• 4:15
  that
• 4:16
  to
• 4:16
  me
• 4:16
  is
• 4:16
  another
• 4:17
  area
• 4:17
  where
• 4:18
  you
• 4:19
  don't
• 4:19
  always
• 4:19
  know
• 4:19
  what
• 4:20
  you're
• 4:20
  getting.
• 4:21
  And
• 4:21
  Amazon's
• 4:22
  not
• 4:22
  as,
• 4:23
  as
• 4:24
  I
• 4:24
  guess
• 4:24
  closely
• 4:25
  watching
• 4:25
  that
• 4:26
  as
• 4:26
  some
• 4:26
  of
• 4:26
  your
• 4:27
  other
• 4:27
  larger
• 4:27
  partners.
• 4:28
  But
• 4:29
  yeah,
• 4:29
  I'm
• 4:29
  not
• 4:29
  as
• 4:30
  worried
• 4:30
  about
• 4:30
  that
• 4:30
  because
• 4:30
  I
• 4:30
  think
• 4:31
  the
• 4:31
  subcontext
• 4:31
  to
• 4:32
  the
• 4:32
  headline
• 4:32
  you
• 4:32
  read
• 4:32
  is
• 4:32
  I
• 4:33
  actually
• 4:33
  think
• 4:33
  Amazon
• 4:34
  has
• 4:34
  made
• 4:34
  a
• 4:34
  deal
• 4:34
  with
• 4:34
  Nike
• 4:35
  to
• 4:35
  try
• 4:35
  to
• 4:35
  police
• 4:36
  that
• 4:36
  to
• 4:36
  a
• 4:36
  larger
• 4:36
  degree
• 4:37
  than
• 4:37
  they
• 4:37
  probably
• 4:37
  have
• 4:38
  in
• 4:38
  the
• 4:38
  past
• 4:38
  as
• 4:38
  well.
• 4:39
  That
• 4:39
  was
• 4:39
  what
• 4:39
  I
• 4:40
  took
• 4:40
  from
• 4:40
  that.
• 4:40
  But
• 4:40
  it
• 4:41
  probably
• 4:41
  could
• 4:41
  potentially
• 4:42
  still
• 4:42
  be
• 4:42
  an
• 4:42
  issue.
• 4:42
  But
• 4:43
  you
• 4:43
  know,
• 4:43
  Amazon
• 4:44
  today,
• 4:44
  in
• 4:44
  today's
• 4:45
  day
• 4:45
  and
• 4:45
  age
• 4:45
  with
• 4:45
  technology
• 4:45
  should
• 4:46
  be
• 4:46
  able
• 4:46
  to
• 4:46
  tell
• 4:46
  when
• 4:47
  somebody's
• 4:47
  trying
• 4:47
  to,
• 4:47
  you
• 4:48
  know,
• 4:48
  put
• 4:48
  out
• 4:48
  a
• 4:48
  counterfeit
• 4:49
  pair
• 4:49
  of
• 4:49
  Nikes
• 4:49
  as
• 4:50
  a
• 4:50
  third
• 4:50
  party
• 4:50
  seller
• 4:51
  and
• 4:51
  get
• 4:52
  them
• 4:52
  off
• 4:52
  the
• 4:52
  site.
• 4:52
  Because
• 4:52
  the
• 4:53
  only
• 4:53
  people
• 4:53
  that
• 4:53
  should
• 4:53
  be
• 4:53
  selling
• 4:54
  Nikes
• 4:54
  on
• 4:54
  their
• 4:54
  site
• 4:55
  are
• 4:55
  Nike.
• 4:56
  In
• 4:57
  theory,
• 4:58
  yes.
• 4:59
  You
• 4:59
  know,
• 4:59
  in
• 5:00
  theory
• 5:00
  that's
• 5:00
  the
• 5:00
  way.
• 5:00
  But
• 5:01
  I
• 5:01
  think
• 5:01
  the
• 5:01
  other,
• 5:01
  the
• 5:01
  other
• 5:02
  point
• 5:02
  you
• 5:02
  made
• 5:02
  me
• 5:02
  think
• 5:02
  of
• 5:02
  too
• 5:02
  here
• 5:03
  and
• 5:03
  is
• 5:03
  like
• 5:03
  the
• 5:04
  drops,
• 5:04
  I
• 5:04
  used
• 5:04
  to
• 5:04
  go
• 5:04
  on
• 5:04
  the
• 5:05
  drops
• 5:05
  all
• 5:05
  the
• 5:05
  time.
• 5:06
  I've
• 5:06
  stopped
• 5:06
  looking
• 5:06
  at
• 5:06
  it
• 5:07
  because
• 5:07
  the
• 5:07
  product
• 5:07
  sucks.
• 5:08
  It's.
• 5:08
  Yeah,
• 5:09
  it's
• 5:09
  not
• 5:09
  interesting.
• 5:10
  It's
• 5:10
  just
• 5:11
  really
• 5:12
  lame.
• 5:12
  And
• 5:13
  they've
• 5:13
  got
• 5:13
  to
• 5:13
  re
• 5:14
  enliven
• 5:14
  their
• 5:14
  product
• 5:15
  strategy
• 5:15
  too.
• 5:15
  To
• 5:16
  your
• 5:16
  point,
• 5:16
  like
• 5:16
  how
• 5:17
  are
• 5:17
  you
• 5:17
  going
• 5:17
  to
• 5:17
  re
• 5:17
  enliven
• 5:17
  your
• 5:18
  product
• 5:18
  strategy
• 5:18
  and
• 5:18
  then
• 5:18
  how
• 5:18
  are
• 5:18
  you
• 5:18
  going
• 5:19
  to
• 5:19
  decide
• 5:19
  who
• 5:20
  gets
• 5:20
  what
• 5:20
  product?
• 5:21
  And
• 5:21
  going
• 5:21
  on
• 5:22
  Amazon
• 5:22
  just
• 5:22
  makes
• 5:22
  that
• 5:23
  such
• 5:23
  a
• 5:23
  complicated
• 5:24
  effort.
• 5:24
  Yeah,
• 5:25
  yeah,
• 5:25
  it's
• 5:26
  just,
• 5:26
  it
• 5:26
  doesn't,
• 5:27
  doesn't
• 5:27
  seem
• 5:27
  like
• 5:28
  the
• 5:28
  right
• 5:28
  move.
• 5:28
  It,
• 5:29
  it's,
• 5:30
  it
• 5:30
  feels
• 5:30
  like
• 5:30
  it's
• 5:31
  just
• 5:31
  100%
• 5:32
  utility.
• 5:33
  Like
• 5:33
  I
• 5:33
  need
• 5:33
  a
• 5:33
  new
• 5:34
  pair
• 5:34
  of
• 5:34
  shoes
• 5:34
  for
• 5:34
  my
• 5:35
  kid.
• 5:35
  I'm
• 5:35
  going
• 5:35
  to
• 5:35
  get
• 5:35
  the
• 5:35
  cheapest
• 5:36
  Nikes
• 5:36
  I
• 5:36
  can
• 5:37
  know
• 5:37
  on
• 5:38
  Amazon,
• 5:38
  have
• 5:38
  them
• 5:38
  delivered
• 5:39
  same
• 5:39
  day,
• 5:39
  which
• 5:40
  is,
• 5:40
  is
• 5:41
  good
• 5:41
  in
• 5:41
  the
• 5:41
  short
• 5:41
  term.
• 5:42
  It'll
• 5:42
  probably
• 5:42
  boost
• 5:42
  sales
• 5:43
  a
• 5:43
  little
• 5:43
  bit.
• 5:43
  But.
• 5:44
  But
• 5:44
  is
• 5:44
  that
• 5:44
  the
• 5:45
  lasting
• 5:45
  impression
• 5:46
  you
• 5:46
  want
• 5:46
  to
• 5:46
  leave
• 5:47
  with,
• 5:47
  with
• 5:47
  your
• 5:48
  consumer?
• 5:49
  I
• 5:49
  don't
• 5:49
  think
• 5:49
  so.
• 5:49
  I
• 5:49
  thought,
• 5:50
  I
• 5:50
  thought
• 5:50
  you're
• 5:50
  coming
• 5:50
  about
• 5:50
  utility.
• 5:51
  What'd
• 5:51
  you
• 5:52
  say?
• 5:52
  Utility
• 5:52
  Ver
• 5:53
  versus
• 5:53
  versus
• 5:54
  lifestyle.
• 5:55
  Lifestyle.
• 5:55
  Yeah,
• 5:55
  I
• 5:55
  think
• 5:56
  that
• 5:56
  that,
• 5:56
  that
• 5:56
  nails
• 5:57
  it.