Latest / Stuff You Should Know / How Sweepstakes Work
Transcript
- 0:01Speaker 1: Welcome to Stuff You Should Know, a production of My
- 0:03Speaker 1: Heart Radios How Stuff Works. Hey, and welcome to the podcast.
- 0:12Speaker 1: I'm Josh Clark. There's Charles W Chuck Bryant, Jerry's over there.
- 0:16Speaker 1: And you may already be a winner because you're listening
- 0:21Speaker 1: to Stuff you Should Know the podcast. I was going
- 0:25Speaker 1: to say, a version of the same thing. So, hey,
- 0:28Speaker 1: that's the that's the spoils of doing the intro. That's right,
- 0:32Speaker 1: you may be a winner, yep, chump sweep steaks. Yeah, man,
- 0:38Speaker 1: So I was aware of sweepers before that. There's this
- 0:42Speaker 1: group of people out there, Yeah, the hobbyists, people who
- 0:45Speaker 1: enjoy sweepstakes, and we'll talk about them later. Um. But
- 0:49Speaker 1: as I got more and more into like researching sweepstakes,
- 0:51Speaker 1: I'm like, wow, that's pretty interesting stuff. There's a lot
- 0:54Speaker 1: more to it than even that. Yeah. I have never
- 0:57Speaker 1: I don't think, entered any contest. Well, you know what,
- 1:03Speaker 1: I fully take that back, because almost every year I
- 1:06Speaker 1: entered the HDTV Dream Home, do you really Yeah, Well
- 1:09Speaker 1: that's like one of the big sweepstakes in the United States. Yeah, well,
- 1:13Speaker 1: I mean every year that I sort of remember. I
- 1:15Speaker 1: haven't had cable TV for a few years, so I'm
- 1:18Speaker 1: not reminded as much. But that's one of those Like,
- 1:22Speaker 1: I mean, have you ever entered have you ever seen
- 1:24Speaker 1: those houses? Yeah, I've ran across them during this research,
- 1:28Speaker 1: and yeah, they're very beautiful. Not only that, they don't
- 1:30Speaker 1: stop with the house. They'll give you like a GMC
- 1:33Speaker 1: yukon and like, here's half a million dollars in cash. Yeah,
- 1:36Speaker 1: it's gotten crazy. Now, you know, here's some Um, here's
- 1:41Speaker 1: a couple of snakes that are really exotic and expensive.
- 1:44Speaker 1: I think they do a green home as well. Now.
- 1:48Speaker 1: I think there are a couple of them and one
- 1:50Speaker 1: of them, I think the green home one year was
- 1:53Speaker 1: you know, saren By here outside of Atlanta. I think
- 1:56Speaker 1: one of them was at saren By. Yeah, there's one
- 1:58Speaker 1: that they gave away in the last year, so on
- 2:00Speaker 1: a merite island in Florida where I've been. Um. And
- 2:04Speaker 1: then there was one in I want to say Miami
- 2:07Speaker 1: or something, and I write about the person who won.
- 2:09Speaker 1: Actually it was written in the Miami Herald. I don't
- 2:12Speaker 1: remember where the house was, but they couldn't afford it.
- 2:15Speaker 1: They won and they were like, I can't afford the
- 2:17Speaker 1: taxes on this house. Yeah, that's what the you know,
- 2:20Speaker 1: growing up everyone's dad basically, well, you know, you gotta
- 2:24Speaker 1: pay taxes on that stuff, right was I would find
- 2:29Speaker 1: a way to work that out if I want an HTV, GTV,
- 2:32Speaker 1: Green Home whatever. But I mean if you all of
- 2:35Speaker 1: a sudden were like, I don't have fifteen thousand dollars
- 2:38Speaker 1: for taxes, and I mean I think that's the same
- 2:41Speaker 1: with game shows and stuff. Right. Oh yes, As a
- 2:43Speaker 1: matter of fact, Chuck, you can read all about that
- 2:46Speaker 1: in our chapter on the Perfect Prices right Game, which
- 2:49Speaker 1: is in our stuff you should know colon an incomplete
- 2:52Speaker 1: compendium of mostly interesting things book. That's right, And I
- 2:56Speaker 1: gotta tell you of I'm trying to think. I think
- 2:59Speaker 1: of all the chapters in that book, that might be
- 3:02Speaker 1: the one that I was the most jealous of. From
- 3:06Speaker 1: the podcast standpoint, what do you mean, like putting it
- 3:10Speaker 1: on as a podcast rather than being a book chapter.
- 3:13Speaker 1: I was like, oh, man, I still want to do
- 3:14Speaker 1: that as a podcast. Maybe, you know, maybe one day
- 3:18Speaker 1: we can. Yeah, I don't think there's anything stopping us
- 3:20Speaker 1: from doing that. I think we might want to wait
- 3:22Speaker 1: a little while. Nope, we're doing it next week. I
- 3:24Speaker 1: don't want to undercut the book sales. Well, no, we
- 3:27Speaker 1: definitely won't want but well, I mean, I think we're
- 3:29Speaker 1: totally fine to do any and all that one out
- 3:32Speaker 1: of all of them will be the most difficult because
- 3:34Speaker 1: it's such a straightforward story, but I'm sure we'll find
- 3:37Speaker 1: a way to plump it up. I wonder if that
- 3:39Speaker 1: would incentivize people to buy the book if we did
- 3:42Speaker 1: an episode from one book chapter and said do you
- 3:46Speaker 1: want uh, you want more? Yeah, like how many more?
- 3:49Speaker 1: How many chapters are there? Again? For yeah, you want
- 3:52Speaker 1: twenty six more stories? If you're reading, get the book pleasures,
- 3:58Speaker 1: especially if you put it all off chord in vaguely
- 4:00Speaker 1: hostile like this. Yeah, I think that's that's that's the
- 4:04Speaker 1: old publishing trick hostility, right, or assertiveness when Poe moved
- 4:12Speaker 1: a lot of books that way? He did so uh
- 4:16Speaker 1: oh yeah, you can order a book now, pre order
- 4:18Speaker 1: anywhere you order books, including indie bound and uh, didn't
- 4:22Speaker 1: you come with the bit ley If you want to
- 4:26Speaker 1: support black owned bookstores, you can go to a bit
- 4:29Speaker 1: dot lee slash s y s k b LM in
- 4:32Speaker 1: order it from there. Uh so that's our spiel, which
- 4:35Speaker 1: actually was organic. It's not at all scripted. Don't think that.
- 4:38Speaker 1: Um if if you did, then you obviously missed the
- 4:42Speaker 1: clumsiness in all of it. But we're not talking about
- 4:45Speaker 1: our book today. We're talking about sweep steaks, sweep steaks,
- 4:48Speaker 1: and in fact, sweep steaks chuck. The word itself, sweep
- 4:52Speaker 1: steaks is hundreds of years old. I think they found
- 4:56Speaker 1: its origin at least in the thirteenth century. Yeah, because
- 5:00Speaker 1: is back then, um they were you had steak in
- 5:04Speaker 1: it like you would buy. It was kind of like
- 5:05Speaker 1: a lottery. You would get a bunch of people to
- 5:08Speaker 1: throw in money for a ticket and it probably wouldn't
- 5:11Speaker 1: even a ticket, and some person would win and so
- 5:15Speaker 1: they would sweep the stakes. But it's not like that. Uh,
- 5:19Speaker 1: competition in the UK, a contest in Canada, sweep stakes
- 5:22Speaker 1: in America. Those are different because they are always no
- 5:26Speaker 1: purchase necessary. That's the differentiator, right. The one thing that
- 5:29Speaker 1: they have in common with those is that the winner
- 5:32Speaker 1: takes all. That's the point. There's like a grand prize
- 5:34Speaker 1: where this this one person wins the prize, you sweep
- 5:37Speaker 1: the stakes, right, Um, But that is totally different from
- 5:42Speaker 1: a lottery, and a lottery is self sustaining. So much
- 5:45Speaker 1: so that you fund educational systems with lottery proceeds. That's
- 5:48Speaker 1: how self sustaining it is. With the sweep stakes, it's like, well,
- 5:51Speaker 1: there's one person putting up the prize, but then somebody
- 5:54Speaker 1: else comes along and wins it. What does that person
- 5:57Speaker 1: who puts the prize have to stand to gain from it?
- 6:00Speaker 1: And that the answer to that question is the heart
- 6:03Speaker 1: of sweep Steaks, which is basically publicity. That's where they
- 6:06Speaker 1: came from. Sweep Steaks or like you said, competitions in
- 6:10Speaker 1: the UK, your contests in Canada. They were born in
- 6:13Speaker 1: maybe the forties fifties for sure, as a marketing and
- 6:18Speaker 1: advertising tool that some companies and salesman came up with
- 6:22Speaker 1: to basically move more stuff at the very least get
- 6:25Speaker 1: people interested in some item or product that would have
- 6:28Speaker 1: otherwise just been overlooked in a regular ad. Yeah, and
- 6:32Speaker 1: sometimes it was UM and still can be very blatant
- 6:36Speaker 1: in that. Uh the there's a like a code on
- 6:40Speaker 1: a product UM, and you like, well, this has no
- 6:43Speaker 1: purchase necessary. But sometimes you can actually buy a product
- 6:46Speaker 1: that has a code that you can then UM enter
- 6:50Speaker 1: like a UPC symbolship. Then so sometimes you do have
- 6:53Speaker 1: to buy things. But uh, sometimes it is literally just
- 6:59Speaker 1: we have and it you have to be a new thing.
- 7:01Speaker 1: But oftentimes is a new product maybe from an old stable,
- 7:05Speaker 1: like a new kind of toothpaste from um Pepsident or something,
- 7:11Speaker 1: or coal Gate, and they're just trying to drum up
- 7:14Speaker 1: pr and a good way to do it is to
- 7:16Speaker 1: give away fifty grand and get people just in that
- 7:19Speaker 1: aisle of the store, right, and so have them say like, well,
- 7:24Speaker 1: I need some toothpaste. I normally get coal Gate, but oh,
- 7:27Speaker 1: Pepsident has a fifty sweepstakes right now, I'm just gonna
- 7:30Speaker 1: buy the PEPs in at this not too yeah, how
- 7:33Speaker 1: can I lose? And they hopefully from that point on
- 7:37Speaker 1: they'll keep buying PEPs in it. Right, So that's a
- 7:40Speaker 1: way to drum up sales. Um But you said something
- 7:43Speaker 1: that was really important. One of the things that differentiates
- 7:46Speaker 1: the sweepstakes on purpose from say like a lottery is
- 7:49Speaker 1: that there's no purchase necessary to win. And in the
- 7:52Speaker 1: United States, no purchase necessary is like just common vernacular.
- 7:57Speaker 1: Everybody knows that phrase. That came from what's no inn
- 8:00Speaker 1: as sweep steakes law, which is to get around rules
- 8:04Speaker 1: and regulations against lotteries in the United States, Yeah, gambling.
- 8:08Speaker 1: One of the ways that that they did that was
- 8:10Speaker 1: to create this other way to enter you didn't like, Yes,
- 8:14Speaker 1: if you bought this tube of toothpaste, you automatically had
- 8:18Speaker 1: your your entry form right there because it came with
- 8:20Speaker 1: the package. But if you didn't want to buy the toothpaste,
- 8:23Speaker 1: but you still wanted to enter the sweepstakes, they had
- 8:26Speaker 1: to afford a way for you to get an entry
- 8:29Speaker 1: form and enter without any kind of purchase whatsoever, and
- 8:34Speaker 1: then that entry had to be as valid or eligible
- 8:38Speaker 1: to win. Um, have the same chances of winning as
- 8:40Speaker 1: somebody who did make the purchase. No purchase necessary to win. Yeah.
- 8:45Speaker 1: The other thing is sweep steaks will do is give
- 8:48Speaker 1: you and this has changed over the years obviously, but
- 8:51Speaker 1: give a salesperson a lead. You got to get those
- 8:54Speaker 1: Glengarry leads or you're or you're on the way out
- 8:56Speaker 1: the door with uh no job basically. So in the
- 9:01Speaker 1: old days, it was, um, let's say there was like
- 9:03Speaker 1: a sweepstakes if you bought a blender. If you didn't
- 9:07Speaker 1: buy the blender, but you entered the sweepstakes, at least
- 9:09Speaker 1: there would be your information to blender sales people that
- 9:13Speaker 1: would be like, well they were looking at blenders, I
- 9:15Speaker 1: know that much or else they wouldn't have even known
- 9:16Speaker 1: about this these days. Um. Obviously, like with social media,
- 9:21Speaker 1: that's a big way that it's done. It's all done virtually,
- 9:25Speaker 1: so they know that if you just click on something
- 9:27Speaker 1: to enter a sweepstakes, then all of your information can
- 9:31Speaker 1: be sent to whatever company that is. And that's why
- 9:33Speaker 1: you're gonna start seeing if you enter some like ari
- 9:36Speaker 1: I sweepstakes or something. Don't be surprised when in your
- 9:39Speaker 1: in your social media feed you start seeing nothing but
- 9:42Speaker 1: ads for outdoor gear, right exactly. But it's it's so
- 9:45Speaker 1: it's kind of updated for the century, but it's the
- 9:49Speaker 1: same principle. You're saying, I'm interested in blenders, please send
- 9:53Speaker 1: me all the advertising you can find on blenders. Um.
- 9:57Speaker 1: And that was how it was before, when you send
- 9:59Speaker 1: in your info by hand or put it in a
- 10:01Speaker 1: box in the store. It's the same thing now when
- 10:03Speaker 1: you enter to win an online sweepstakes and you share
- 10:06Speaker 1: your contact info like that. It's just now we call
- 10:08Speaker 1: it data mining and rather than the blender salesman getting
- 10:11Speaker 1: in touch with you to see if you still want
- 10:13Speaker 1: to Blender that you didn't win. It's some third party
- 10:16Speaker 1: marketing company that is getting in touch with you because
- 10:19Speaker 1: your information was sold to them. Uh, because you entered
- 10:24Speaker 1: into that Blender sweepstakes. So it's different, it's updated, but
- 10:27Speaker 1: the points the same. Sweepstakes are there to increase brand awareness,
- 10:31Speaker 1: to generate buzz or hype around a new product. It's
- 10:34Speaker 1: a form of advertising, um, and it's a way to
- 10:37Speaker 1: generate leads for sure. Uh. The thing is they were
- 10:41Speaker 1: huge in the fifties and the sixties, and one of
- 10:43Speaker 1: the reasons that they took off um was because the
- 10:46Speaker 1: Reader's Digest. Actually, yeah, read Reader's Digest, the little tiny
- 10:51Speaker 1: magazine that everyone's grandmother had, uh, and that you would read.
- 10:55Speaker 1: You know, laughter is the best medicine. And what was
- 10:58Speaker 1: the other one that was a couple of like very
- 11:00Speaker 1: kid friendly, regular things. The joke one meth meth meth.
- 11:07Speaker 1: I think it was meth myth meth all exclamation points.
- 11:10Speaker 1: Now there was another thing. It may have been like
- 11:12Speaker 1: true stories that were also funny. But I remember reading
- 11:14Speaker 1: Reader's Digest a lot as a kid, which is hysterical
- 11:17Speaker 1: because it's so not kid friendly. So the point is
- 11:20Speaker 1: is they go through and read magazine articles and then
- 11:23Speaker 1: condense them down to like abbreviated versions. Is just the
- 11:27Speaker 1: broad strokes, right, I think so, Like I never got
- 11:30Speaker 1: that back then, but I think it's sort of like
- 11:32Speaker 1: a a dummies version of the Utney Reader from what
- 11:35Speaker 1: I can tell. Man, it's so bizarre. Yeah, so they would, um, yeah,
- 11:40Speaker 1: what a weird concept? Is it still around? Oh yeah,
- 11:43Speaker 1: Reader's ide just is definitely still around. I guess it's
- 11:45Speaker 1: like the antithesis of long form where they're just like,
- 11:48Speaker 1: we don't need all that stuff. Here's the main babe.
- 11:52Speaker 1: I'd like to get my hands on a reader's digest
- 11:54Speaker 1: and and see what it's like these days. And a
- 11:56Speaker 1: shawl nice toily because it gets a little so. Uh.
- 12:01Speaker 1: That was always the joke with growing up in my
- 12:05Speaker 1: church was whenever the keenagers, which is what they called
- 12:07Speaker 1: the old folks, it's adorable, um would have an outing
- 12:10Speaker 1: that the lady this one woman would get up and
- 12:13Speaker 1: say it, uh, you know'd be like July and she'd
- 12:16Speaker 1: say and remember to bring us weeater at the end
- 12:19Speaker 1: of it it didn't matter what time of year, that's adorable,
- 12:21Speaker 1: got to bring us sweater. Um. So and of course
- 12:25Speaker 1: that's a just to make fun of. Dude. It's so
- 12:27Speaker 1: funny you said, because I was about ten fifteen years
- 12:31Speaker 1: from now, we're really gonna backs against the wall a thing. Yeah, no, No,
- 12:38Speaker 1: that's not what I was saying. Okay, I was saying,
- 12:40Speaker 1: we're gonna get called out for a just offhand remarks,
- 12:43Speaker 1: I know, and we're going to be cold both because
- 12:46Speaker 1: we're gonna be old, bring us sweater. So. Uh, Reader's
- 12:51Speaker 1: Digest had a a form and they were very upfront
- 12:55Speaker 1: about their sweepstakes. Um, it was preprinted, it had a
- 12:58Speaker 1: number there and you could just fill it out and
- 13:00Speaker 1: mail it back. And Reader's Digest was trying to sell
- 13:04Speaker 1: subscriptions and um, you know publishers clearing houses obviously the
- 13:07Speaker 1: elephant in the room. Um, the big daddy of all
- 13:11Speaker 1: sweep Steaks, which is another weird, weird company when you
- 13:14Speaker 1: think about it, very especially today. Yeah, I mean magazine
- 13:19Speaker 1: subscription sales. But that's where the company started out. It
- 13:22Speaker 1: was a magazine subscription salesman who went door to door
- 13:25Speaker 1: and said, you know what nuts to going door to door.
- 13:28Speaker 1: I'm just gonna drum up are brochure and mail it
- 13:30Speaker 1: out to people. And he started getting responses like that
- 13:34Speaker 1: so much so that he put this company, Publishers clearing
- 13:36Speaker 1: House together and then when they became like a household,
- 13:39Speaker 1: word was when they attached sweep steaks to it, like
- 13:42Speaker 1: Readers Died, just to demonstrate it was so effective. Because
- 13:45Speaker 1: like with Reader's Digest or Publishers Clearing House or whatever, ultimately,
- 13:49Speaker 1: at the end of the day, they're trying to sell
- 13:50Speaker 1: you something like you said, Reader's, I just was trying
- 13:52Speaker 1: to sell you a subscription. They're attaching the sweepstakes to
- 13:55Speaker 1: it because they're they're using that age old lever of Hey,
- 13:59Speaker 1: everybody check it out. It's a big deal. We're giving
- 14:01Speaker 1: away a million dollars and also here's everything you need
- 14:04Speaker 1: to order as many subscriptions as you like from us.
- 14:07Speaker 1: Do you have any magazine subscriptions? Yeah, We've got Dwell,
- 14:13Speaker 1: which is no longer to my taste, like I don't
- 14:15Speaker 1: like current modern design in architecture and decor today right now.
- 14:23Speaker 1: But we also have one from L Decor. That one
- 14:27Speaker 1: is very much up my alley. There's a lot of
- 14:29Speaker 1: color and stuff like that. Um, we have Men's Health
- 14:33Speaker 1: and g Q, I think, which is not paying off
- 14:37Speaker 1: our lot because I dressed terribly and I'm overweight at
- 14:41Speaker 1: the moment, big time. Uh we Emily gets um. She
- 14:45Speaker 1: gets a few home magazines. I think like, like you guys,
- 14:50Speaker 1: we we both share our love of like architecture and
- 14:53Speaker 1: stuff like that, so we we like looking and fantasizing
- 14:56Speaker 1: about like these amazing places. That's why I entered the
- 14:59Speaker 1: dream home thing. Every year. I know, it's kind of
- 15:01Speaker 1: like a little mini vacation to go through one of
- 15:03Speaker 1: those magnor it's also fun to judge and be like, oh,
- 15:06Speaker 1: you paid a million dollars for that, you chump. Why
- 15:09Speaker 1: don't you get some taste? But did I say to
- 15:12Speaker 1: the magazine. What I'll never be though, is the person
- 15:14Speaker 1: on HDTV House Owners that walks through and goes she's
- 15:18Speaker 1: I don't know about this place, Look at that ceiling fan.
- 15:20Speaker 1: Do they do that on house Owners? Oh? People, I
- 15:23Speaker 1: mean it's all set up anyway. House owners, they already
- 15:25Speaker 1: have the house when they go on the show. It's
- 15:28Speaker 1: it's a big scam. But uh yeah, there are people
- 15:31Speaker 1: that say, like, you know this ceiling fan or this
- 15:34Speaker 1: wall paper, and they're like, that's really easy to change,
- 15:37Speaker 1: my friend, And the producers off camera, they're like, can
- 15:39Speaker 1: you actually like stick your finger down you throw them
- 15:42Speaker 1: and make yourself vomit. It will really really pay off.
- 15:46Speaker 1: All right, I think we should take a break and
- 15:49Speaker 1: come back and talk a little bit more about sweepstaks.
- 15:51Speaker 1: How about that, let's do it. I want to learn
- 16:01Speaker 1: about a terrosortic college, how to take a perfect movement,
- 16:04Speaker 1: all about fractalskiscon Hun, the Lizzie Border murders, that all
- 16:08Speaker 1: runs on the plane, everything we should know. Word up, Jerry, Okay, Chuck.
- 16:18Speaker 1: So we've been talking about that h g TV Dream
- 16:20Speaker 1: Home giveaway, UM, and there's good reason because it is
- 16:23Speaker 1: one of the big ones, but it's also one of
- 16:26Speaker 1: the easiest to understand. Um. If you go and read
- 16:29Speaker 1: up on hd TVs Dream Home UH sweepstakes, you're gonna
- 16:34Speaker 1: find there's a very clear reason that they give away
- 16:36Speaker 1: this huge prize with all of this money and cars
- 16:39Speaker 1: and all this stuff, because I guess they build the
- 16:43Speaker 1: home over the course of like a season and then
- 16:46Speaker 1: they give it away, so part of then it right.
- 16:50Speaker 1: So they're generating UM viewers for the TV show, which
- 16:55Speaker 1: is supported by advertising, and the more viewers you have,
- 16:57Speaker 1: the more you can charge for ads. UM so the
- 17:00Speaker 1: sweepstakes is just basically being used to generate buzz for
- 17:04Speaker 1: the TV show now or vice versa, maybe both, but
- 17:07Speaker 1: the point is there. It's paying off for them, which
- 17:10Speaker 1: is why they keep giving this stuff away. But I
- 17:13Speaker 1: have a soft spot in my heart for this one
- 17:15Speaker 1: because they are one of these uh few giant sweepstakes
- 17:20Speaker 1: that just say here's how it's done, ask us whatever
- 17:23Speaker 1: question do you want? This is all very much on
- 17:24Speaker 1: the up and up. Yeah, and it's also, um just
- 17:29Speaker 1: a big advertising benanza period. So not only are you
- 17:32Speaker 1: getting that GMC suv, it's like frigid air and like
- 17:36Speaker 1: I guarantee, every single thing in that house has some
- 17:40Speaker 1: sort of sponsorship attached to it, like from the siding
- 17:43Speaker 1: down to the to the dude who poured the concrete.
- 17:45Speaker 1: You know, I'm sure they all donate that stuff for
- 17:48Speaker 1: in kind advertising. You know, that's a Tommy Thompson brand
- 17:51Speaker 1: concrete job. It's double stamped. But yeah, HDTV is very cute,
- 17:58Speaker 1: like they they have a um I think they actually
- 18:01Speaker 1: have a regular drawing, not even a computerized drawing, like
- 18:06Speaker 1: they do it the old fashioned way, right dude, Yes
- 18:09Speaker 1: they should. But I just had a stroke of genius.
- 18:11Speaker 1: We should get h G t VS Dream Home sweepstakes
- 18:14Speaker 1: to sponsor this episode. That would be great, that would
- 18:18Speaker 1: be full circle. Yeah, and maybe put your thumb on
- 18:21Speaker 1: the scale for one of us. Yeah right, you know. Yeah,
- 18:24Speaker 1: so um with the with the dream Home giveaway. The
- 18:27Speaker 1: way that they hold the sweepstakes um is through what's
- 18:31Speaker 1: called a random drawing method where if you enter, you
- 18:35Speaker 1: can enter by mail, I believe, which is the old standard,
- 18:38Speaker 1: old fashioned standard way. You can also do it online,
- 18:41Speaker 1: which is far in a way the much more common
- 18:44Speaker 1: way to do it now do it. But either way
- 18:47Speaker 1: you're going to have your entry placed into a bin.
- 18:50Speaker 1: They have actual physical bins, like I get the impression
- 18:53Speaker 1: it's of fifty five gallon drum and your entry, your
- 18:57Speaker 1: physical paper entry goes into that drum. Or fit's online,
- 19:00Speaker 1: it goes into a virtual bin. And then at the
- 19:03Speaker 1: end of the contest, these bins have maybe like fifty
- 19:06Speaker 1: thou entries in them each and then they're they're sealed
- 19:09Speaker 1: off in a new been started and each bin's numbered right.
- 19:12Speaker 1: And then at the end of the contest they put
- 19:15Speaker 1: uh the number of ping pong balls is there are
- 19:19Speaker 1: bins put those in a lotto machine pick one, and
- 19:24Speaker 1: all of a sudden you have your bin number, And
- 19:26Speaker 1: now things are getting for real, are they not? They are?
- 19:29Speaker 1: And then uh, and I think that's what I like
- 19:31Speaker 1: about it. Two is the old school nature of it,
- 19:35Speaker 1: wherein like you're you're getting selected out of a hat essentially,
- 19:39Speaker 1: and you have just one a house. Well no, no,
- 19:43Speaker 1: not yet. Your bin has just been picked. You haven't
- 19:45Speaker 1: necessarily been picked out. You gotta tell them how old
- 19:48Speaker 1: school and low fi this is. Oh well, yeah, once
- 19:51Speaker 1: you get to the bin, I mean, don't they just
- 19:53Speaker 1: like dump it on the floor and literally pick it out. Yeah,
- 19:55Speaker 1: when they seal a bin, they give it a good
- 19:57Speaker 1: shake and a roll and all that. So that like
- 20:00Speaker 1: any so, so the the first entry isn't necessarily any
- 20:04Speaker 1: better off than the last entry. They're all mixed together
- 20:07Speaker 1: pretty well. But then yeah, they dump it onto the
- 20:09Speaker 1: floor and they take an HDTV employee, blindfold him or
- 20:13Speaker 1: her them, and push them towards the pile of envelopes,
- 20:18Speaker 1: hopefully without them falling down, although if they do, it's
- 20:20Speaker 1: on a pile of envelopes, so it's not too bad.
- 20:23Speaker 1: And then they just grope and grab one and that's
- 20:26Speaker 1: your winner. If it's a physical one. If it's virtual one,
- 20:29Speaker 1: a computer program runs through all the names in that bin,
- 20:31Speaker 1: and then the the the employee presses the space bar
- 20:35Speaker 1: and stops it. Either way, it's a random person picked
- 20:38Speaker 1: and I love it. You might as well be conducting
- 20:40Speaker 1: like a Catholic church fair drawing at that point, when
- 20:45Speaker 1: you have somebody blindfolded grabbing at a pile of envelopes.
- 20:48Speaker 1: That's the level that you're at. Yeah, you know. It
- 20:50Speaker 1: would make it even better, is if they is if
- 20:56Speaker 1: they did that, but instead of choosing the winner, they
- 20:58Speaker 1: chose like five different names, and then they had those
- 21:03Speaker 1: people come in and they had David Broms Dad's holding
- 21:07Speaker 1: up five match sticks with his hand in front of
- 21:10Speaker 1: the camera, and each person had to draw a match
- 21:12Speaker 1: stick and the longest stick wins the house. Who's David
- 21:15Speaker 1: Bromstad Is he from Stranger Things? No, he's he's HDTV. No,
- 21:20Speaker 1: that makes more sense than he's the guy that's like
- 21:22Speaker 1: now covered in tats that didn't used to be covered
- 21:25Speaker 1: in tats. No idea wa see the trainer who recently
- 21:29Speaker 1: had a heart attack, but now he's on this blood thinner.
- 21:32Speaker 1: I don't think so. He's uh. I mean now another
- 21:35Speaker 1: show he does is the is the Lottery dream Home.
- 21:39Speaker 1: Like he he gets lottery winners and tries to sell
- 21:42Speaker 1: them how or you know, shows them houses. I've never
- 21:45Speaker 1: heard of depressing show. Actually, yeah, I don't. We've done
- 21:49Speaker 1: one on lotteries before. But did we touch upon like
- 21:53Speaker 1: how tragic most lottery winnings are? Uh? Yeah, I think so. Yeah,
- 21:59Speaker 1: So I can imagine that show has been of a
- 22:01Speaker 1: downer if you really think about it, it can be. Yeah,
- 22:04Speaker 1: that's all I'm gonna say. Might have to start watching that.
- 22:07Speaker 1: I'm in the market for a downer TV show, So
- 22:09Speaker 1: thanks for that. Well, you would think a lottery dreamhouse
- 22:12Speaker 1: show would be like nothing but awesome in excitement. But no, no,
- 22:16Speaker 1: I think sometimes just the way people like to spend
- 22:20Speaker 1: their money can be depressing. Yeah, I'm with you, you
- 22:22Speaker 1: know what I'm saying. Yeah, I don't. I don't want
- 22:24Speaker 1: to judge if that's there. I don't want to yuck
- 22:26Speaker 1: their yum their dreamhouse. YU. Sure. Oh I see what
- 22:29Speaker 1: you're saying. I thought you meant like I just bought
- 22:31Speaker 1: one of the share of the Dallas Cowboys, so pretty valuable.
- 22:38Speaker 1: So that random drawing method is pretty um pretty standard.
- 22:41Speaker 1: That's kind of, from what I can tell, the gold
- 22:45Speaker 1: standard of sweep steaks. There's also one that's one of
- 22:48Speaker 1: the original ones, called the pre selected method, and this
- 22:52Speaker 1: is the one that was used to great effect for
- 22:54Speaker 1: many decades, and it's the one that UM Publishers clearing
- 22:58Speaker 1: House frequently uses to where the winning number is selected
- 23:04Speaker 1: first secretly and held in in confidence, and then a
- 23:09Speaker 1: bunch of numbers that have the same number of digits
- 23:11Speaker 1: as that that winner, including that actual winning string of numbers,
- 23:15Speaker 1: are put onto mailers for Publishers clearing House and mailed
- 23:18Speaker 1: out everywhere, Which is why they can say you may
- 23:21Speaker 1: already be a winner, because you could conceivably be holding
- 23:25Speaker 1: the winning envelope because the winning numbers already pre selected. Yeah,
- 23:30Speaker 1: as a kid in the seventies and eighties, we didn't
- 23:33Speaker 1: really fully get that. We saw an envelope with Ed
- 23:36Speaker 1: mcmayl's Ed mcmail ed McMahon. He should have been Ed
- 23:39Speaker 1: mcmayl with his name and face on it. You may
- 23:43Speaker 1: already be a winner some fake check written out to you. Uh.
- 23:47Speaker 1: Sadly a lot of people thought those were real checks.
- 23:50Speaker 1: There are stories about that we'll um. So I didn't
- 23:54Speaker 1: really fully get that, but I guarantee you that the
- 23:57Speaker 1: people that that participated in these things new that it
- 24:01Speaker 1: was a pre selected winner and if you are lucky enough,
- 24:06Speaker 1: you and you gotta pay attention, because what they kind
- 24:09Speaker 1: of counted on was that most of these omalosts get
- 24:11Speaker 1: thrown away, most of these prizes go unclaimed. I think
- 24:15Speaker 1: that ten of the prizes, uh were ever even awarded
- 24:19Speaker 1: for those early Publishers clearing House sweepstakes. Yeah that was
- 24:22Speaker 1: not just no, not even Publishers clearing House. I think
- 24:24Speaker 1: this might have been before then. This was like Colgate,
- 24:27Speaker 1: Paul malo in U and oil companies and soap companies
- 24:31Speaker 1: and toothpaste makers were all like using this pre selective
- 24:34Speaker 1: method and they would get all of the like the
- 24:36Speaker 1: attention and all of the advertising, but they would have
- 24:39Speaker 1: to give out none of the money because the chances
- 24:41Speaker 1: are that nobody that the winner or the person with
- 24:45Speaker 1: the winning package didn't go to the trouble of actually
- 24:47Speaker 1: taking it back to the store, and so they would
- 24:50Speaker 1: get all the advertising without any of the having to
- 24:53Speaker 1: give up any of the money. And so um, this
- 24:56Speaker 1: actually got a lot of bad press. Um it led
- 24:59Speaker 1: to FTC hearings that later led to congressional hearings that
- 25:02Speaker 1: that created some legislation we'll talk about later. But the
- 25:06Speaker 1: upshot of it is that it caused companies that have
- 25:09Speaker 1: sweepstakes to create what's called the second chance drawing, which is,
- 25:14Speaker 1: let's say, you know, you preprint the all of these
- 25:17Speaker 1: entries and send them out. One of them has this
- 25:19Speaker 1: pre selected winning combination that that dilutes the chances so
- 25:23Speaker 1: tremendously that the chances are the grand prize is not
- 25:26Speaker 1: going to go anywhere. But with a second chance drawing,
- 25:29Speaker 1: you have a smaller prize, say like the grand prize
- 25:32Speaker 1: is a ten million dollars, second chance drawing grand prize
- 25:35Speaker 1: might be one million, and you select the winner from
- 25:38Speaker 1: the entries that were returned, so it's guaranteed that somebody
- 25:42Speaker 1: is going to win that second chance drawing. That seems
- 25:44Speaker 1: to have appeased the town folk with their pitchforks and torches. Yeah,
- 25:49Speaker 1: because a publisher's clearing house grand prize winner is the
- 25:53Speaker 1: odds are astronomical, um Like the one thousand a dollar
- 25:58Speaker 1: day for Life is one in six point two billion,
- 26:02Speaker 1: um Like powerball is a is a great deal. When
- 26:05Speaker 1: you compare it against something like that, and and pc
- 26:08Speaker 1: H is pretty um, pretty tight liped. It's hard to
- 26:11Speaker 1: get a ton of information about exactly how it works
- 26:15Speaker 1: and and why it would be six point two billion,
- 26:18Speaker 1: because it's not like there's that many people entering. There's
- 26:21Speaker 1: there's no way that's happening. No, And I genuinely I
- 26:25Speaker 1: looked so high and low and and the weirdest little
- 26:29Speaker 1: crevasses of the Internet trying to get an answer to this,
- 26:32Speaker 1: and I could not find it. The only thing that
- 26:35Speaker 1: I can imagine is that it has to do with
- 26:38Speaker 1: the number of entries put out there. But they're certainly
- 26:41Speaker 1: not printing out and sending six point to billion mailers.
- 26:45Speaker 1: They're just is it the sweepers like doing this thousands
- 26:48Speaker 1: and thousands of time? Which it's possible. That's it's possible,
- 26:52Speaker 1: because I did. I did see people say like, the
- 26:54Speaker 1: chances are so high because they get so many entries.
- 26:57Speaker 1: But what you're talking about is that would be almost
- 27:00Speaker 1: every single person on Earth entering, which isn't the chance,
- 27:03Speaker 1: which isn't happening, or every single person in the United
- 27:06Speaker 1: States um entering seventeen times. I guess if you have
- 27:10Speaker 1: some sweepers, hardcore sweepers, and enough of them it could
- 27:14Speaker 1: drive the chances up that high. But it just seems
- 27:18Speaker 1: like there must be some other something to do with,
- 27:20Speaker 1: like the randomly generated number, something that has to do
- 27:24Speaker 1: with driving up the sticks, because, like you said, power
- 27:26Speaker 1: ball seems like easy. Straight power balls chances are one
- 27:30Speaker 1: in two nine million. This Publisher's clearinghouses one in six
- 27:35Speaker 1: point two billion. And the reason for this huge discrepancy
- 27:38Speaker 1: is because they're structured differently. When you play Powerball, you
- 27:42Speaker 1: have to pick five numbers from a pool of sixty
- 27:44Speaker 1: nine numbers, and then one powerball from a pool of
- 27:47Speaker 1: twenty six numbers. And when you calculate the um factorials together,
- 27:53Speaker 1: which is our words that I put together, I think
- 27:56Speaker 1: I combine them accurately, but I have no do what
- 28:00Speaker 1: I'm talking about this point you have a one Any
- 28:04Speaker 1: any combination you choose has a one in two million
- 28:09Speaker 1: chances of being right because there's two d million possible combinations.
- 28:14Speaker 1: It's very black and white. Yeah, totally understandable. Even if
- 28:17Speaker 1: you don't know what factorials are, how they work, you
- 28:19Speaker 1: can get that. But again with Publisher's clear House, it's
- 28:22Speaker 1: like point A minute. How how is this possible at all?
- 28:25Speaker 1: One in six point two billion, I cannot find out how. Yeah, well,
- 28:29Speaker 1: one thing is for sure if you do win, And
- 28:31Speaker 1: this was kind of uh, it kind of made me
- 28:33Speaker 1: feel a little bit better. If you do win, Uh,
- 28:35Speaker 1: they're gonna find you. And I thought this is sort
- 28:38Speaker 1: of the opposite of how it would be. I thought
- 28:40Speaker 1: they would be like, no, you gotta come to us,
- 28:42Speaker 1: and we're really not going to make much of an effort.
- 28:44Speaker 1: But they do. They find you. They will use the
- 28:47Speaker 1: Private detective to find you and track you down concrete
- 28:51Speaker 1: pouring in Private Detective Agency. There's a p and executive
- 28:55Speaker 1: who testified during those FTC trials in the late sixties.
- 28:59Speaker 1: It says they every resource to find anything any winner
- 29:03Speaker 1: over five hundred dollars and um. Usually the winner comes forward.
- 29:08Speaker 1: But I guess it's good to know that they do
- 29:10Speaker 1: make an exceptional effort. Um. And you can't you can't
- 29:14Speaker 1: have grown up in the seventies and eighties without knowing
- 29:17Speaker 1: about Ed McMahon and Dick Clark and the Publisher's clearing
- 29:21Speaker 1: House Prize patrol coming to people's houses with balloons and
- 29:27Speaker 1: confetti and champagne and a giant check and knocking on
- 29:31Speaker 1: your door with a camera crew like that was as
- 29:34Speaker 1: much as of America as like a baseball and apple
- 29:37Speaker 1: pie basically for sure. And like you know, people talk
- 29:40Speaker 1: about the Mandela effect and the Baron Stain Bears effects
- 29:42Speaker 1: and all that. Um, a lot of people associated Dick
- 29:46Speaker 1: Clark especially but also um, I mean McMahon especially, but
- 29:50Speaker 1: also Dick Clark too with Publishers clearing House. They never
- 29:54Speaker 1: once pitched or worked for publishers in that body to
- 29:58Speaker 1: this day people even by back then, I saw a
- 30:00Speaker 1: contemporary article that was, like, you know, confuse them with
- 30:03Speaker 1: Publishers clearing House. They worked for American Family Publishers, which
- 30:07Speaker 1: was a knockoff also ran for Publishers clearing House. Um,
- 30:12Speaker 1: they never once pitched for Publishers clearing House. Publishers clearing
- 30:15Speaker 1: House has always had that prize patrol that shows up
- 30:17Speaker 1: at your house, um, and that's always been Publishers clearing
- 30:20Speaker 1: House employees. And they apparently are legit, Like if you win,
- 30:25Speaker 1: they don't get in touch with you ahead of time,
- 30:27Speaker 1: they just show up at your house. Or if you're
- 30:29Speaker 1: not home, you're on vacation, they'll show up where you're vacationing.
- 30:33Speaker 1: They'll show up at work wherever you are. They're going
- 30:36Speaker 1: to show up with these camera crews and UM give
- 30:39Speaker 1: you this grand prize. So that apparently is is legitimate. Yeah,
- 30:44Speaker 1: And if you want to be a um party buzz
- 30:47Speaker 1: kill pet ant along the order of uh, it's actually
- 30:50Speaker 1: the um Low on the Totem Pole as the prize
- 30:53Speaker 1: place to be, then just start floating that American Family
- 30:57Speaker 1: Publishers fact to people that you meet. Is that right?
- 31:00Speaker 1: Because I love that? Oh man, I need to I'm
- 31:03Speaker 1: not going to be able to help myself. I think
- 31:05Speaker 1: if I was at a random party, if this had
- 31:07Speaker 1: never happened, and I was at a random party and
- 31:09Speaker 1: said something about I told a great story about Ed
- 31:12Speaker 1: mcman and Dick Clark and Publishers clearing House, and someone said, well,
- 31:15Speaker 1: actually they worked for American Family Publishers. I don't think
- 31:19Speaker 1: there's any way to frame that in a way that
- 31:22Speaker 1: makes that person look good or fun. It's all in
- 31:25Speaker 1: the delivery. You laugh along and be like that's crazy.
- 31:28Speaker 1: But even get this, it's even crazier. Have never even
- 31:31Speaker 1: worked for Publishers clearing House And everybody triple laughs on
- 31:35Speaker 1: top of the laughing they're already doing. It just goes
- 31:38Speaker 1: dead and you're left going. But I but I've framed
- 31:41Speaker 1: it correctly, said it's been an engaging way. I said, well,
- 31:44Speaker 1: actually with my finger up. Uh. And then I would say, yeah,
- 31:49Speaker 1: but what about that Bloopers and Practical Joke show. Then
- 31:52Speaker 1: everyone will be laughing again and you just slink off
- 31:54Speaker 1: in the corner. I would, And you know that's that's
- 31:58Speaker 1: my typical party behavior anyway. Do you remember that show though?
- 32:02Speaker 1: Oh yeah, totally. Like it was called Bloopers and Practice.
- 32:08Speaker 1: I believe it's all it was. It was. It was
- 32:10Speaker 1: like the title was the description that was great. Remember
- 32:13Speaker 1: they had the aragon Is cartoon guy who come and
- 32:17Speaker 1: sweep the stage totally. Um, yeah, I'm pretty sure that's
- 32:21Speaker 1: what it was. Fantasy Island. Do you know they re
- 32:23Speaker 1: rebooted Fantasy Island. Yeah, I didn't. I didn't watch. It
- 32:27Speaker 1: was supposed to be super dark. Well the first one was. No,
- 32:30Speaker 1: wasn't the original fantay sild was super dark. I need
- 32:34Speaker 1: to go back and watch that because I don't recall
- 32:36Speaker 1: that at all. Yeah, like almost all the fantasies were
- 32:40Speaker 1: ended up being scary and taught the person a lesson
- 32:43Speaker 1: they should really like fantasize about. Well I was like
- 32:46Speaker 1: four at the time, and and pick up on that
- 32:48Speaker 1: it is, by the way, it is TV's bloopers and
- 32:50Speaker 1: practical bloopers and practical jokes. Yeah, uh all right, let's
- 32:54Speaker 1: take a break and we'll talk about the very very
- 32:57Speaker 1: few sweep steaks that are in existence today. Right after this,
- 33:09Speaker 1: I want to learn about as art college how to
- 33:11Speaker 1: take the perfect. But with all about fractal getting kiscon
- 33:13Speaker 1: that's a little hun the Lizzie Border murders that they
- 33:16Speaker 1: kind of all runs on the plane. Everything that's we
- 33:19Speaker 1: should know. No word up Jerry. By the way, Chuck,
- 33:25Speaker 1: TV's Bloopers and Practical Jokes has a five point three
- 33:29Speaker 1: on IMDb, which is wrong. Really, Yeah, that was a
- 33:33Speaker 1: great show man, And I bet you that dumb Saggat
- 33:38Speaker 1: show has got like a nine out of ten. Well
- 33:41Speaker 1: these days it's Alfonso Riberro is it. Yeah, I've never
- 33:45Speaker 1: been a fan of this. They're okay, ridiculousness. Uh no,
- 33:51Speaker 1: I never saw that. That's all it is. But it's
- 33:53Speaker 1: much more like painful to watch, like skateboarders getting racked
- 33:58Speaker 1: and just really dumb stuff. But it's it's mesmerizing, and
- 34:02Speaker 1: somehow they have an infinite limitless supply of episodes of
- 34:06Speaker 1: it because it is on twenty four hours a day
- 34:09Speaker 1: on MTV. Is there really? Yeah? I think I told
- 34:12Speaker 1: this story before, but I like to put it out
- 34:14Speaker 1: every five or six years in case the person listening
- 34:17Speaker 1: is this person. Uh is when I was at u
- 34:19Speaker 1: g A one day and a guy I saw a
- 34:22Speaker 1: guy completely busted on a bicycle on the sidewalk and
- 34:26Speaker 1: his books went splayed out everywhere, and the very first
- 34:29Speaker 1: thing he did was put his and he was laying
- 34:33Speaker 1: down on the sidewalk, was put his hand under his
- 34:35Speaker 1: chin and act like he was reading a book. Oh
- 34:38Speaker 1: my god, it's amazing. And like, if you're out there, dude,
- 34:42Speaker 1: please please send us an email stuff podcast at I
- 34:45Speaker 1: heart media dot com because that was one of the
- 34:48Speaker 1: best reactions I've ever seen in my life. Yeah, that's
- 34:50Speaker 1: that's a sharp, sharp dude. It was pretty great. So
- 34:53Speaker 1: before we broke, I uh was being coy about the
- 34:57Speaker 1: very very few sweepstakes that we still have today, because
- 35:00Speaker 1: surely these went out of style in the seventies and eighties. Uh,
- 35:04Speaker 1: not true. There are about four hundred million the annual
- 35:07Speaker 1: sweep steaks in this day and age, and that nuts
- 35:11Speaker 1: that is And I'm sure that counts every dumb iPhone
- 35:15Speaker 1: app sweepstakes to win ten cents, but that's still four million. Yeah,
- 35:19Speaker 1: that's still a sweepstakes that you can go play, whereas before,
- 35:23Speaker 1: I think at its first heyday UM in the sixties
- 35:25Speaker 1: the mid sixties, the FTC calculated there was something like
- 35:29Speaker 1: six hundred national sweep steaks and yeah, four millions, a
- 35:33Speaker 1: lot more than six hundred. What's crazy is is those
- 35:36Speaker 1: FTC um hearings actually tried to put a clamp down
- 35:39Speaker 1: on everything and it didn't work and they ended up
- 35:42Speaker 1: expanding and exploding even beyond that. But one of the
- 35:45Speaker 1: things that has kind of um driven that, I don't
- 35:49Speaker 1: know if it's it's got to be a chicken or
- 35:51Speaker 1: the egg kind of thing, like has it been these
- 35:53Speaker 1: people who are called sweepers or in the UK they're
- 35:56Speaker 1: called compers, who their hobby is engaging and sweeps. Did
- 36:00Speaker 1: they lead to this proliferation of it or did they?
- 36:03Speaker 1: Are they encouraged by the easy access to sweepstakes like
- 36:07Speaker 1: never before? What do you think? I don't know because
- 36:10Speaker 1: I didn't know sweepers existed. I didn't know that there
- 36:12Speaker 1: were people that would spend um, you know, sometimes a
- 36:18Speaker 1: couple of hours a day, randomly or not randomly, very
- 36:22Speaker 1: pinpointedly looking for and registering for all kinds of sweepsteaks,
- 36:29Speaker 1: using spreadsheets, using their auto fill on their computers, just
- 36:34Speaker 1: to enter to win, over and over and over again. Yeah,
- 36:38Speaker 1: but they're out there, and it's a subculture that I
- 36:41Speaker 1: I'm surprised there's not There may be a documentary about them,
- 36:43Speaker 1: I don't know. I haven't run across any any mention
- 36:46Speaker 1: of one. There's a really good Zachary Crockett article Zachary Crockett,
- 36:49Speaker 1: amazing writer who I don't know if he still writes
- 36:52Speaker 1: for prison Onomics or not, but just amazing. He of
- 36:55Speaker 1: course did one on this subculture. But he said that
- 36:58Speaker 1: like a good, you know, normal sweeper, somebody who's like
- 37:02Speaker 1: a genuine hobbyist is doing this for hours and hours
- 37:06Speaker 1: a day and entering up to hundreds of sweepstakes every day. Hundreds, Yeah,
- 37:13Speaker 1: hundreds award like Christmas story, that's what they call them
- 37:17Speaker 1: in in the I should say. So. There was a
- 37:20Speaker 1: Slate article from two thousand three, and it had a
- 37:25Speaker 1: lot of just blatantly factual errors, um or blatant factual
- 37:31Speaker 1: errors and was really arrogant and like dismissive towards this
- 37:34Speaker 1: this group. So it's possible they don't call them major awards,
- 37:37Speaker 1: but that's where I got that from. But the the
- 37:40Speaker 1: lingo was m A that they're after the m A
- 37:43Speaker 1: big cash payouts, cars, boats, major awards that are not
- 37:48Speaker 1: necessarily fred gila. Yeah, and it's um, it's still the
- 37:52Speaker 1: same sort of uh, like we said with with social media,
- 37:57Speaker 1: it's a little bit different how it goes, but it's
- 37:59Speaker 1: still the same kind of aim, which is to build
- 38:01Speaker 1: brand recognition. Um. You see major brands doing these sort
- 38:05Speaker 1: of fun games, like a Jeep hit those tiki torches.
- 38:09Speaker 1: This is sort of like a scavenger hunt. You had
- 38:11Speaker 1: to go around and find these torches. There were clues
- 38:13Speaker 1: on Facebook. You went a wrangler if you found all
- 38:16Speaker 1: the torches. And that's good for Facebook, it's good for Jeep,
- 38:19Speaker 1: it's probably good for tiki torches. But every you know,
- 38:23Speaker 1: every department store on the planet has some sort of
- 38:27Speaker 1: even very minor like here's a fifty dollar gift card
- 38:30Speaker 1: kind of thing if you retweet this or whatever, Like
- 38:32Speaker 1: those are just all over the place. Now all over
- 38:35Speaker 1: there's a site called, um sweep Steaks. What is it
- 38:40Speaker 1: called sweet uh sweep Steaks Hub? I think so. I mean,
- 38:45Speaker 1: if that's not what it's called, it might as well
- 38:47Speaker 1: be called that. I can't find it right now. Well,
- 38:49Speaker 1: we'll see if we can call it out later. But
- 38:51Speaker 1: I went to it today, and I mean, dude, there's
- 38:54Speaker 1: a sweepstakes for everything. There's a new podcast out and
- 38:57Speaker 1: they're giving away like Amazon all xa um just to
- 39:02Speaker 1: just to generate interest and awareness of their podcast. It's
- 39:06Speaker 1: like everything has some sort of sweep steaks. Like if
- 39:09Speaker 1: you got a new book, give away five books? We
- 39:11Speaker 1: should do this. You give away five books and then
- 39:14Speaker 1: hopefully everybody's like, well, I didn't win, but that book
- 39:16Speaker 1: sounds pretty great. I'm going to go ahead and buy
- 39:19Speaker 1: that book. Or at the very least, now I'm on
- 39:21Speaker 1: a mailing list for this publisher because I've just shown
- 39:23Speaker 1: them that I like books enough to enter into the
- 39:25Speaker 1: sweep steaks. Is that podcast? Let me ask you this.
- 39:28Speaker 1: Can you listen to it on iTunes, I Heart media
- 39:31Speaker 1: app or wherever you find your podcasts? Probably interesting? They're
- 39:35Speaker 1: doing something right, Yeah, they are. I'm gonna find the
- 39:38Speaker 1: name of that podcast because we can't. We can't mentioned
- 39:41Speaker 1: a podcast like that and just just never give the name.
- 39:44Speaker 1: So I'm gonna do a little researching while you tap
- 39:47Speaker 1: dance for us. Okay, okay, one and a two. So
- 39:52Speaker 1: uh yeah, at least four million sweep steaks today. Um. Now,
- 39:56Speaker 1: the like you said, the FTC got involved. They held
- 39:59Speaker 1: hearings and everything is on the up and up. Now, Um,
- 40:03Speaker 1: you have to and and I'm sure this is all
- 40:05Speaker 1: very much spelled out as far as like you have
- 40:08Speaker 1: to clearly explain the rules and clearly explain your chances
- 40:12Speaker 1: of winning. Um. And I'm sure that's very much mandated
- 40:15Speaker 1: on what clearly means. They're not just like yeah, whatever
- 40:17Speaker 1: you think is clear as fine with us. Yeah, Congress
- 40:20Speaker 1: actually got involved in passed an act. Yeah and what night,
- 40:25Speaker 1: Well when was that? Okay? Yeah, I mean that's that's
- 40:30Speaker 1: what Congress does sometimes, right, But that's I mean the
- 40:34Speaker 1: reason why is because there were there are a few
- 40:37Speaker 1: cases that sort of troubled people, to say the least. Yeah,
- 40:41Speaker 1: the they passed the Deceptive Mail Prevention and Enforcement Act,
- 40:45Speaker 1: also known as the Sweepstakes Act, and there was one
- 40:47Speaker 1: case in particular that really pushed everything over the edge. Yeah,
- 40:52Speaker 1: this elderly man in his eighties, Um, he lived in California,
- 40:57Speaker 1: and uh, with his own money, he flew not once
- 41:00Speaker 1: but twice to Tampa to the American Family Publisher's headquarters
- 41:06Speaker 1: to claim his prize money because if he got he
- 41:09Speaker 1: gotten a mailer that said that he was already a winner.
- 41:11Speaker 1: Apparently the actual label said final results are in and
- 41:15Speaker 1: they're official. You're our newest eleven million dollar winner. And
- 41:20Speaker 1: then if you read the fine print, it was like
- 41:21Speaker 1: if you have the winning number. This man flew twice
- 41:24Speaker 1: to calif to Tampa to collect on two different prizes
- 41:28Speaker 1: because of mailer's twice and they finally said enough enough.
- 41:32Speaker 1: I can just picture him on the plane and like
- 41:35Speaker 1: telling his seat mate like what's going on, and then
- 41:39Speaker 1: not knowing what to do quite frankly, well, yeah, imagine
- 41:42Speaker 1: being the seat mate's like sea checks take this letter out, yeah,
- 41:45Speaker 1: and you're just like, oh no, this is not gonna
- 41:47Speaker 1: go well for this, Like what do you do there?
- 41:49Speaker 1: Do you? I would, honestly, I wouldn't know what to
- 41:51Speaker 1: do because that that hits me right where it hurts,
- 41:55Speaker 1: which is uh to be kind and empathetic, but also
- 42:00Speaker 1: to not let someone go through something like terrible r
- 42:03Speaker 1: So I wouldn't. I would that that presents a real
- 42:05Speaker 1: ethical quandary for me. Well, I think I think at
- 42:07Speaker 1: that point you kind of say, Um, I'm gonna be late.
- 42:10Speaker 1: I have to go to American Family Publishers headquarters before
- 42:13Speaker 1: I come to the meeting because this guy, yeah, that
- 42:17Speaker 1: and coronavirus. Right. No, really, I just don't want to
- 42:20Speaker 1: take the chance of being next to someone going to
- 42:22Speaker 1: pick up their grand prize that doesn't exist. So so
- 42:26Speaker 1: they part of that UM, that Congressional Act is that,
- 42:30Speaker 1: like you really need to be a lot more clear
- 42:33Speaker 1: about the odds of winning. UM. You have to say
- 42:36Speaker 1: things like no purchase necessary or another phrases buying won't
- 42:40Speaker 1: help you win. UM. But the whole thing, from what
- 42:43Speaker 1: I understand, the whole thing. And by the way, American
- 42:45Speaker 1: Family Publishers is now defunct. They went under UM. Unfortunately,
- 42:50Speaker 1: fortunately for Publishers clearing House, they got all sorts of
- 42:53Speaker 1: free press because people used to just think American Family
- 42:56Speaker 1: Publishers was Publishers clearing House. But they also got all
- 42:59Speaker 1: the bad press too, because people would think that anything
- 43:02Speaker 1: American family Publishers did. It was actually Publishers clearing House.
- 43:06Speaker 1: So it was really weird. I think it is where
- 43:09Speaker 1: like two alternate universes kind of came together right there. Now,
- 43:12Speaker 1: which one was it? That? Uh, there was one case
- 43:14Speaker 1: where they were uh they had the entree entry entry envelopes,
- 43:20Speaker 1: the entree envelopes packaged in such a way that, uh,
- 43:25Speaker 1: you could tell the envelopes where people actually did buy
- 43:27Speaker 1: a subscription and where they didn't, even though they were
- 43:30Speaker 1: both supposed to be entered, which very easily allowed them
- 43:32Speaker 1: to just throw away the ones where they didn't actually
- 43:35Speaker 1: buy something. Was that pH or the other that was
- 43:37Speaker 1: Publishers clearing House And they were found their blood on
- 43:40Speaker 1: their hands to them throwing away hundreds of entries that
- 43:43Speaker 1: had no no check because again, remember what they're trying
- 43:47Speaker 1: to do is get you to subscribe to a bunch
- 43:48Speaker 1: of magazines or now they sell vitamins or housewears or
- 43:51Speaker 1: something like that. Um, and if you hadn't sent a
- 43:54Speaker 1: check in, apparently some big chunk of entries got just
- 43:58Speaker 1: thrown away. Well, and they you know you talked about
- 44:00Speaker 1: sweepstakes law, there was they did have to settle a
- 44:03Speaker 1: lot of lawsuits over the years, uh, civil lawsuits from contestants, so, uh,
- 44:09Speaker 1: you know there were people that were wise to it,
- 44:11Speaker 1: and there were attorneys out there very willing to take
- 44:13Speaker 1: those cases. I'm sure. Yeah, And I think over time
- 44:16Speaker 1: part of it was because of that pre selected thing
- 44:19Speaker 1: where UM people were like, what do you mean nobody
- 44:22Speaker 1: won the grand prize? People really paying attention to that
- 44:24Speaker 1: kind of stuff, and they would get sued and I
- 44:27Speaker 1: saw that they they paid tens of millions of dollars
- 44:31Speaker 1: to UM to settle some of these and fight some
- 44:35Speaker 1: of them too. So but they're still in business, which
- 44:37Speaker 1: means that they're still making so much money that they
- 44:41Speaker 1: it's it's worth UM holding these sweepstakes not just to
- 44:44Speaker 1: give the prizes away, but also to UM to uh
- 44:49Speaker 1: to fight off litigation as well. Yeah. And one way
- 44:54Speaker 1: that you can really kind of fight off litigation UM
- 44:57Speaker 1: is by hiring what's called sweepstakes administra reader. Yeah, Like
- 45:02Speaker 1: there are companies that will fully UM execute the contest
- 45:07Speaker 1: from beginning to end. You hire that. It's like hiring
- 45:09Speaker 1: a caterer. You don't have to worry about the the
- 45:12Speaker 1: little stuff mushrooms like they're gonna do it all they're
- 45:15Speaker 1: gonna come in administer it in a way that's above
- 45:17Speaker 1: board and legal. You don't have to worry about the hassle.
- 45:20Speaker 1: You just gotta pay them their big and uh and
- 45:24Speaker 1: you're all set right. It's hard to believe that there
- 45:26Speaker 1: are companies out there that do this, but there are
- 45:28Speaker 1: so as as much as like they're like pc seems
- 45:31Speaker 1: a little hustling. It is a legitimate sweepstakes company. It's
- 45:35Speaker 1: not a scam. But there are plenty of scams out there,
- 45:39Speaker 1: and in fact, pc H has to warn the public
- 45:42Speaker 1: how to look out for scams. One of the biggest
- 45:44Speaker 1: ways is that if you are contacted via email, phone, Facebook,
- 45:49Speaker 1: something like that, um saying that you won a big prize,
- 45:54Speaker 1: they're going that like that's automatically wrong because they send
- 45:57Speaker 1: their prize patrol out for their biggest prizes and that's
- 46:00Speaker 1: really legitimately. How you would find out is they show
- 46:03Speaker 1: up at your house. Yeah, and you know these are
- 46:05Speaker 1: all uh, they seem like no brainers to people like us,
- 46:09Speaker 1: but to a lot of people they fall for this
- 46:11Speaker 1: stuff and it's really sad. Um. You know, if you
- 46:15Speaker 1: if you get anything that says you've won something, all
- 46:17Speaker 1: you gotta do is prepay this tax any anything, asking
- 46:21Speaker 1: for credit card information, any kind of payment whatsoever. Is
- 46:25Speaker 1: one a scam every time, UM any time. A lot
- 46:30Speaker 1: of times it's front. It's a front for like UM mallware. UM.
- 46:35Speaker 1: They might ask you, like I said, for your social
- 46:37Speaker 1: Security number, your credit cards. Just don't don't fall for
- 46:42Speaker 1: that stuff. Don't give anyone information like that. No, and
- 46:45Speaker 1: you will need to give them your social Security number
- 46:48Speaker 1: eventually if you win any prize over six dollars for
- 46:50Speaker 1: tax reporting, because remember taxes are a thing. But they're
- 46:53Speaker 1: not going to get you up over Facebook messenger and
- 46:56Speaker 1: tell you you want a prize, So give me your
- 46:58Speaker 1: social Security number right now. The thing is is a
- 47:01Speaker 1: lot of people who play this are elderly, and they
- 47:03Speaker 1: are preyed upon, and there are a lot of scams
- 47:05Speaker 1: out there. UM. I saw some figure in the tens
- 47:08Speaker 1: of billions of dollars that is lost to scam sweepstakes
- 47:12Speaker 1: every year in the United States. That's insane. It's an
- 47:15Speaker 1: insane amount of money that's being lost. And let's just
- 47:17Speaker 1: say it is super sad. So the name of the
- 47:22Speaker 1: UM podcast is called UH The Authority with Brian s
- 47:27Speaker 1: Arnold um. And what's sad is they're in week eight
- 47:32Speaker 1: of their eight week giveaway sweepstakes giveaway, and so this
- 47:36Speaker 1: will come out long after the eight weeks is up,
- 47:39Speaker 1: so sorry about that. But there was a sweepstakes that
- 47:42Speaker 1: the The Authority Project with brianess Arnold held to win
- 47:45Speaker 1: a speaker. And you know what's interesting, this is not
- 47:49Speaker 1: off off topic, but over the years a couple of
- 47:52Speaker 1: times we've had a couple of dumb ideas like, hey,
- 47:54Speaker 1: why don't we give away a thing to listeners for,
- 47:56Speaker 1: you know, just doing something, And every single time, like
- 48:00Speaker 1: the legal department of whatever parent company we had, was like, no, no, no, no, no,
- 48:04Speaker 1: we're not going to get involved in this kind of
- 48:06Speaker 1: thing because then it's a contest where like, well it's
- 48:08Speaker 1: not really contest, it's just very low fly and they're like,
- 48:11Speaker 1: you can't do that. You have no idea the kind
- 48:13Speaker 1: of worms you're opening up. Yeah, because there's a whole
- 48:15Speaker 1: branch of law called sweepstakes law, and it it involves
- 48:18Speaker 1: following the letter of the law and also helping people
- 48:21Speaker 1: sue people who are suspected of not following the letter
- 48:23Speaker 1: of the law. Yeah, so as attorneys, they just kind
- 48:26Speaker 1: of always squashed it. Um, So I just want to
- 48:29Speaker 1: give a big shout out. We never said I don't
- 48:31Speaker 1: think why people do this real quick chuck um. And
- 48:34Speaker 1: there's a woman named Sandra Grauschoff and she is probably
- 48:39Speaker 1: the world's leading expert on sweepstakes at the very least
- 48:42Speaker 1: America's leading experts on on sweep steaks. She runs, um
- 48:46Speaker 1: the balance is sweepstakes pages and just legitimately knows what
- 48:51Speaker 1: she's talking about. And she just said it's excitement. It's
- 48:53Speaker 1: as simple as that. That like the idea of getting
- 48:56Speaker 1: a checker, Um, getting a prize affidavit in the mail
- 49:00Speaker 1: is very exciting. Um. Other people have called it a
- 49:03Speaker 1: high and Grauschof says, um, Yeah. It turns out, though,
- 49:08Speaker 1: if you're if you're thinking about sweep stakes every day
- 49:11Speaker 1: and how to play them better and all that stuff,
- 49:13Speaker 1: you may want to get evaluated for a gambling addiction
- 49:15Speaker 1: because it can kind of easily traps into that. I'm sure. Yeah,
- 49:19Speaker 1: who knew gambling addiction would make an appearance. So if
- 49:25Speaker 1: you want to know more about sweep stakes, well go
- 49:27Speaker 1: forward and check them out. Uh. And since I said that,
- 49:30Speaker 1: it's time for a listener mail I'm gonna call this
- 49:36Speaker 1: how he helps somebody out recently. Hey, guys, want to
- 49:39Speaker 1: say thanks before even telling you why. I honestly cannot
- 49:42Speaker 1: thank you enough. My name is James twenty one and
- 49:45Speaker 1: I'm from Glasgow, Scotland. Yesterday, while at work, I received
- 49:48Speaker 1: a call from my dad telling me that my grandma
- 49:51Speaker 1: had passed away suddenly during the night. Obviously distraught, I
- 49:54Speaker 1: left work headed home to be with my family. I
- 49:57Speaker 1: know that nobody enjoys crying, but I re really hated
- 50:00Speaker 1: and as I end up with these uh as, I
- 50:02Speaker 1: end up with these very intense headaches. Well through the tears.
- 50:05Speaker 1: On my drive home, with your podcast playing through my car,
- 50:07Speaker 1: I was able to laugh and to smile despite the circumstances.
- 50:11Speaker 1: I couldn't, for the life of me tell you which
- 50:12Speaker 1: episode I even listened to, just that it made me
- 50:14Speaker 1: laugh and save me from the literal headache and the
- 50:17Speaker 1: heartache that I was feeling. And for that I'm so thankful.
- 50:20Speaker 1: I must have listened to around two or three hundred
- 50:22Speaker 1: of your podcasts in the past month or so, so
- 50:25Speaker 1: please keep doing what you're doing. And that is from
- 50:27Speaker 1: James M. In Scotland. Sorry to hear about your grandma, James,
- 50:32Speaker 1: and I glad we could help. Our condolence is James.
- 50:35Speaker 1: But yeah, it is very nice to hear um. You
- 50:37Speaker 1: know that we we can help people in times like
- 50:40Speaker 1: that in some small way. You know for sure makes
- 50:43Speaker 1: us feel like real big shots. If you want to
- 50:47Speaker 1: get in touch with this, you can send us an
- 50:49Speaker 1: email to Stuff podcast at iHeart radio dot com. Stuff
- 50:56Speaker 1: you Should Know is a production of iHeart Radios How
- 50:58Speaker 1: Stuff Works. For more podcasts for my heart Radio, visit
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