ChatGPT Wants Your Ad Dollars, DG Goes Full Funnel & Audible Opens A Bookless Bookstore | Fast Five
In this week’s Omni Talk Retail Fast Five sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso and Veloq, Chris Walton and special guest Kathryn Mazza, former Chief Marketing Officer at Hy-Vee, former President of RedMedia, and now Chief Growth Officer at Barrow’s Connected Store, discussed:
• OpenAI officially launching its ChatGPT Ads Manager and what the platform’s push into advertising means for Google, Meta, and the future of search-based marketing (Source)
• Target debuting two new creator programs and whether the retailer is strategically rebuilding brand love…
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