5 Things Every CMO Wishes CEOs Knew But Will Never Say to Your Face
“Some businesses aren’t ready for great CMOs.”
What do CMOs need from their CEOs but never say out loud?
MacCoy Merkley (CMO, Portland Leather Goods), Matt Bertulli (Founder, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) unpack 5 truths CMOs won’t say to the boss’s face, and what CEOs lose by ignoring them.
MacCoy took a $13K-a-year job off Craigslist and now leads marketing at a nearly $250M brand. HexClad still has no CMO, so Jason and its co-founders carry the role themselves. Hand the keys to the wrong hire, and the blame lands long before the…
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