Flavored Intimacy Meets Retail Innovation
Rethink Retail, was live at The Lead 2025 in NYC with our host Liza Amlani and Dr. Alisa Brady, founder of Sweetums, a fast-growing beauty and sexual wellness brand blending intimacy, scent, and science. A clinical psychologist turned entrepreneur, Dr. Brady shares how customer data, cognitive research, and product innovation are driving Sweetums’ retail expansion. From flavored intimate wipes to lip balm with a built-in applicator, learn how Sweetums is taking pleasure mainstream, one scented swipe at a time. You’ll hear: - How Dr. Brady used psychology and scent science to design her first…
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