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From Big 4 Director to Freedom Business Owner | Lidia Axe on Courage, Pivoting, and Building a Lifestyle-Centric Business
Many professionals follow the “safe path” — education, corporate career, promotions — only to realize years later they built success but not freedom. They feel stuck in golden handcuffs, working harder every year but living less.Leaving stability feels terrifying. What if the business fails? What if you choose the wrong niche? Most entrepreneurs either never start… or pivot constantly, chasing trends, platforms, and tactics — and never gain traction. The result? Burnout, confusion, and no clear Freedom Day.In this episode, Jeff Kikel talks with business coach and former PwC director Lidia…
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