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From a Strip Mall to a $2.5 Billion Sale | Scott Dorsey, ExactTarget
On today's show I sat down with Scott Dorsey, former CEO/co-founder of ExactTarget and currently the managing partner at High Alpha, about his move from Chicago to Indianapolis to start ExactTarget and build email marketing software with co-founders Peter McCormick and Chris Baggott, the latter also being his brother-in-law.
ExactTarget originated in a Greenfield, Indiana strip mall, where Baggott identified the need while running a dry cleaner. Dorsey looks back on early hires, downtown Indianapolis' evolution, resilience through 9/11, the 2008 crisis, outages and breaches, and leadership…
The skinny
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