Pocatello Revival

The Three Links Odd Cast · Apr 18, 2022 · 1h 47m

As recently as 2017 Portneuf Lodge #20 in Pocatello, Idaho was moribund. Six people met twice monthly in a dusty old hall downtown with a worn-out, broken sign out front. It might as well have said that the lodge was permanently closed. Then something remarkable happened—the lodge decided to spend some money to fix up its sign. The newly painted and refurbished sign, with its glorious neon lights, was soon lighting up the night in Pocatello. The new sign gathered interest from the local newspaper and from sign communities online. That one fixed-up sign became the genesis of the revival of Odd…