Latest / Best of Business / Angus Brown: Co-Founder of Arepa aims to conquer tough market with unique brain drink formula

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Angus Brown: Co-Founder of Arepa aims to conquer tough market with unique brain drink formula · Best of Business

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  Speaker 1: You're listening to a podcast from News Talks'd be follow
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  Speaker 2: Now do you remember the artepp of brain drink saga, Well,
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  Speaker 2: these guys are taking another crack at this. About this
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  Speaker 2: time last year, ARDEPA found themselves in hot water when
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  Speaker 2: the government officials decided that made some unsubstantiated health claims
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  Speaker 2: of cognitive and physical physical boosting abilities and stuff, and
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  Speaker 2: they were forced to amend these claims. They are now
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  Speaker 2: back launching a new brain drink plus. It's called Uplift
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  Speaker 2: and Angus Brown is a co founder of ARDEPA.
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  Speaker 3: Hay Angus half known Heather Hi.
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  Speaker 2: I'm very well, thank you. So is this actually you
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  Speaker 2: can say a brain drink this time? You're not going
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  Speaker 2: to get in trouble.
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  Speaker 3: Yes, So we can ply say a brain drink. And
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  Speaker 3: we're very proud to say a brain drink.
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  Speaker 2: Why is it a brain drink?
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  Speaker 3: Well, it's a brain drink because we've committed a lot
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  Speaker 3: of time and efforts towards conducting human clinical research and
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  Speaker 3: having that peer review published and it's showing some some
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  Speaker 3: really interesting things.
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  Speaker 2: What are the interesting things?
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  Speaker 3: Well, unfortunately, due to the food code here in New Zealand,
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  Speaker 3: we're unable to say the outcomes of our research until
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  Speaker 3: we've put that through a self substantiated dossier, and so
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  Speaker 3: we have already submitted our first self substantiated dossia with
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  Speaker 3: regards to one of our ingredients called our thenin, and
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  Speaker 3: then we're just waiting for more of our published research
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  Speaker 3: to come through before we submit something entirely on our formula.
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  Speaker 3: But we know that there's definitely something in the drink
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  Speaker 3: that works, and we're really excited to slowly show the
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  Speaker 3: world about it.
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  Speaker 2: Are you as frustrated at redtape in this country as
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  Speaker 2: I am?
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  Speaker 3: Yeah, it is quite tough. It's tough being a food product.
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  Speaker 3: If we're a dietary supplement, we would be able to
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  Speaker 3: talk about our published research more and link it even
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  Speaker 3: on our website. So it's really really it is a
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  Speaker 3: really tough market. But we kind of i kind of
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  Speaker 3: in a way in sense that you really have to
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  Speaker 3: hold yourself to the highest standard to be able to
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  Speaker 3: claim something in a food which is you know, to
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  Speaker 3: be honest. That the biggest goal, and so we're on
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  Speaker 3: that journey and we're certainly making some strides towards it,
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  Speaker 3: and we're still one of the only drinks that you
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  Speaker 3: can pick up in the supermarket that's got clinical research
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  Speaker 3: behind it. And then this learning and this toughness in
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  Speaker 3: New Zealand is teaching us about how we can become
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  Speaker 3: fitter for entering into bigger markets like the US. So
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  Speaker 3: it's a blessing and a curse.
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  Speaker 2: Hey, so where are you at with RP But did
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  Speaker 2: you manage to get this turned around by MPI? You're
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  Speaker 2: still fighting them.
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  Speaker 3: No, so empires a bit of phoebe there. So MPI
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  Speaker 3: have given us the all clear for all of our
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  Speaker 3: labeling and website, which is great. We've been working with
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  Speaker 3: them very closely on that, and then we've just submitted
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  Speaker 3: our first round of health claims that they are currently reviewing,
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  Speaker 3: so we're really looking forward to and we're working closely
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  Speaker 3: with them on those health claims to it sure that
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  Speaker 3: they comply with the schedule sex and one point two
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  Speaker 3: point seven of Hey go about doing these, it's a
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  Speaker 3: very hard feat. There are not many companies in New
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  Speaker 3: Zealand that have been able to get health claims signed
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  Speaker 3: off by NPI. So we're enjoying the process and we're
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  Speaker 3: on really good terms with them.
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  Speaker 2: Oh that's I'm pleased to hear it. I'm just loving
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  Speaker 2: all that red tape you've got to get through, Angus.
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  Speaker 2: That's Angus Brown, the rDPA co founder.
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