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Creating a Feminine Coaching Business with Dani Watson · Reclaiming Consciousness

• 0:00
  SPEAKER_00: So I was kind of looking at these surface problems.
• 0:03
  SPEAKER_00: I was like, okay, I don't know what I want to do with my life.
• 0:05
  SPEAKER_00: You know, I'm lost in my career.
• 0:06
  SPEAKER_00: That's a career problem.
• 0:08
  SPEAKER_00: My relationship's a mess.
• 0:09
  SPEAKER_00: That's a relationship problem.
• 0:11
  SPEAKER_00: My finances are in a mess.
• 0:12
  SPEAKER_00: That's a money problem.
• 0:14
  SPEAKER_00: And I realized all of these problems when I started to really peel it all back came back down to the same thing, which was my own sense of worth.
• 0:22
  SPEAKER_00: So I realized for me and my certification, it needed to be a combination of both giving women those incredible skills, but then also helping them overcome that sort of confidence piece.
• 0:32
  SPEAKER_00: So, you know, they feel equipped to be able to go out and serve their clients.
• 0:38
  SPEAKER_01: Welcome to Reclaiming Consciousness.
• 0:40
  SPEAKER_01: My name is Elise Bassine, spiritual mentor, breathwork practitioner, and owner and CEO of Elise Breeds.
• 0:47
  SPEAKER_01: For many years, our consciousness has been hijacked by societal and cultural programming, religion, the media, and familial and ancestral trauma.
• 0:56
  SPEAKER_01: Right now, during this epic time in history, people are waking up, realizing who they really are, and reclaiming the pieces of their consciousness that they unknowingly gave away.
• 1:08
  SPEAKER_01: This podcast is an exploration of how so many spectacular humans are leading the way in exiting the matrix and reclaiming who they really are and what they're capable of.
• 1:19
  SPEAKER_01: In this show, you'll meet exceptional people who are paving the way in raising consciousness and creating a new way of living on this earth.
• 1:27
  SPEAKER_01: Get ready to go deep.
• 1:28
  SPEAKER_01: Now let's dive in.
• 1:35
  SPEAKER_02: Hi everyone, welcome back to the show.
• 1:38
  SPEAKER_02: So I have another really awesome guest this week, and I feel so grateful that she reached out to me.
• 1:46
  SPEAKER_02: Her team actually reached out to me and invited me on her podcast.
• 1:50
  SPEAKER_02: And then we had such a great connection.
• 1:53
  SPEAKER_02: And I invited her on my podcast.
• 1:55
  SPEAKER_02: And she has been in the coaching world for a long time.
• 1:59
  SPEAKER_02: Her name is Danny Watson, and she's from the UK.
• 2:03
  SPEAKER_02: She started out as a lawyer and then couldn't stand the grind, knew she couldn't do it long term.
• 2:10
  SPEAKER_02: And she started a coaching business during a time when it was more of a male-dominated industry.
• 2:18
  SPEAKER_02: And she developed her own feminine coaching certification program.
• 2:24
  SPEAKER_02: And she's just such a beautiful soul.
• 2:26
  SPEAKER_02: And her spirit, her energy, her wisdom are truly amazing.
• 2:31
  SPEAKER_02: And I think you guys are really going to get a lot out of this.
• 2:34
  SPEAKER_02: She talks a lot about how she had to really make the shift into leaning into feminine energy in her business instead of like the masculine pushing, planning, overly strategic, all of those things.
• 2:47
  SPEAKER_02: So there's just such a lot of great information in here.
• 2:50
  SPEAKER_02: And she shares about her journey and the challenges and leaving her job and all of those things.
• 2:56
  SPEAKER_02: So I know you guys are gonna love it.
• 2:59
  SPEAKER_02: Just a couple quick announcements.
• 3:01
  SPEAKER_02: If you guys have not signed up for my free training yet on May 24th, do so now.
• 3:08
  SPEAKER_02: The link is in the show notes.
• 3:10
  SPEAKER_02: So my free training on the 24th is called Show Up on Social.
• 3:14
  SPEAKER_02: And I'm so excited to share this with you guys because this is something that I have seen for so long with every woman I work with, which is this thing with social media where you want to grow your business, you want to start a business, you want to expand your income, but social media feels challenging for you, whether you just don't feel confident.
• 3:38
  SPEAKER_02: I felt this way for so long, and I bet you guys do too, where it's kind of like you show up, but it feels like something is holding you back from just fully being yourself and you don't know why.
• 3:50
  SPEAKER_02: I have had so many women come up against this in whatever way, whether it's this kind of push-pull energy where you are arguing with yourself.
• 3:59
  SPEAKER_02: I have to post on social media, I have to show up, but you don't want to, or you struggle with what to say or feeling confident or expressing yourself.
• 4:07
  SPEAKER_02: And what I see is that the problem is not actually about social media.
• 4:12
  SPEAKER_02: It really stems from, and I've seen this with almost every woman, from past life imprinting, past life wounding of the fear of being killed or ostracized for sharing your spiritual gifts.
• 4:26
  SPEAKER_02: And this is very deep.
• 4:28
  SPEAKER_02: It goes across lifetimes, but I've seen it with every spiritual woman, entrepreneur, or spiritual women who are thinking about becoming entrepreneurs.
• 4:38
  SPEAKER_02: And this is what holds them back is this feeling of not wanting to show up on social media, but it really has nothing to do with social media and everything to do with this past life wounding.
• 4:48
  SPEAKER_02: And what will happen is you will feel incredibly unsafe showing up on social media.
• 4:55
  SPEAKER_02: And that's what the feeling is.
• 4:57
  SPEAKER_02: So you think it's that you don't like social media or that you're just not good at it, but the truth is it doesn't feel safe.
• 5:04
  SPEAKER_02: And that's why you avoid it or why you have that push-pull energy.
• 5:09
  SPEAKER_02: So, what I'm sharing in this training is I'm going to show you one simple shift that you can make, one simple energetic shift that will change everything for you and make it so that you not only feel confident showing up on social media, but you get to make it fun because the whole point of having your own business is so that you can have fun.
• 5:33
  SPEAKER_02: Like I love to have fun.
• 5:37
  SPEAKER_02: And I think that's one of my biggest core values is freedom and fun.
• 5:42
  SPEAKER_02: And those are one of the biggest reasons why I love having my own business.
• 5:46
  SPEAKER_02: And social media gets to be fun and you get to talk about things that feel fun for you to talk about.
• 5:52
  SPEAKER_02: And it doesn't have to be this thing that feels like a job or feels like a burden.
• 5:57
  SPEAKER_02: So I'm gonna show you this one simple energetic shift that you can make so that social media feels way easier and can actually be fun for you so that you can show up online and grow your business and make money just for being you, because that's what we all want here.
• 6:13
  SPEAKER_02: And if you don't have a business yet, this still come because you don't have to have a business.
• 6:18
  SPEAKER_02: But if you're thinking about starting one, you're curious about starting one, then this is for you.
• 6:24
  SPEAKER_02: And obviously, if you have a business as well.
• 6:26
  SPEAKER_02: And I'm really gonna break it down for you and you're gonna walk away feeling like you know exactly how you can shift your energy to show up on social media.
• 6:34
  SPEAKER_02: So I'm so excited.
• 6:36
  SPEAKER_02: It's called Show Up on Social.
• 6:37
  SPEAKER_02: Click the link in the show notes to sign up.
• 6:40
  SPEAKER_02: It's on May 24th.
• 6:42
  SPEAKER_02: And um after you sign up, you'll get a bunch of info.
• 6:45
  SPEAKER_02: You also get a breath work session to prepare your energy.
• 6:48
  SPEAKER_02: So I make sure that you have everything you need, you're all set up, and you're gonna walk away knowing exactly how to shift your energy around social media.
• 6:57
  SPEAKER_02: So I will leave it there.
• 6:58
  SPEAKER_02: I'm so excited for this episode and I know you're gonna love it.
• 7:05
  SPEAKER_02: Hi, everyone, welcome back to the show.
• 7:07
  SPEAKER_02: So I'm super excited to introduce you to today's guest, Danny Watson, who I've gotten to know recently, and we had such an amazing conversation on her podcast, and I'm really excited to have her here.
• 7:20
  SPEAKER_02: So, welcome to the show, Danny.
• 7:22
  SPEAKER_02: Thank you very much for having me.
• 7:24
  SPEAKER_02: I'm so excited to be here.
• 7:26
  SPEAKER_02: Yeah, and I can't wait to dive in with you.
• 7:29
  SPEAKER_02: So, can you just start by telling us just a little bit about you and your journey and kind of how you got to where you are now?
• 7:37
  SPEAKER_02: Sure.
• 7:38
  SPEAKER_00: So, well, I guess if we're going right back to the beginning, I uh won't give my full history, but uh a bit of context to start.
• 7:45
  SPEAKER_00: So I started out my career in the legal world, realizing very quickly that I did not want to be in the corporate space at all.
• 7:54
  SPEAKER_00: But I think, like many people that are in the corporate world, did not really have any idea about what I wanted to do as an alternative.
• 8:01
  SPEAKER_00: So yeah, I found myself very lost, very sort of overwhelmed with what direction my life was going in.
• 8:07
  SPEAKER_00: And I kind of refer to this time in my life as my rock bottom because it felt like everything kind of fell apart all at once.
• 8:13
  SPEAKER_00: So not just in the career, but the relationship I was in really wasn't serving me financially.
• 8:18
  SPEAKER_00: My life was a bit of a mess.
• 8:19
  SPEAKER_00: And so I actually sought out the support of a coach, mainly just to help me with my own self-worth, with my confidence, with how I was feeling, and also to kind of help me figure out perhaps what my purpose was in life.
• 8:31
  SPEAKER_00: And it was from that experience that I thought actually, this is something that perhaps I want to explore.
• 8:37
  SPEAKER_00: You know, maybe coaching is something that I could be good at.
• 8:41
  SPEAKER_00: I'm from the UK, and at the time, like coaching really wasn't a big thing.
• 8:45
  SPEAKER_00: It's grown significantly since then, and so I found that a lot of people that I knew had didn't really understand what coaching was.
• 8:52
  SPEAKER_00: So I when I would be, you know, explaining to friends and family, like this is what I'm thinking of pursuing, everyone was like, What?
• 8:59
  SPEAKER_00: Like this doesn't make sense.
• 9:01
  SPEAKER_00: But I think when I sort of discovered it, I just kind of knew I'm like, I don't know how I'm gonna make this work, but it just feels like it's the right path and pretty much haven't looked back since.
• 9:11
  SPEAKER_00: So my first sort of steps into coaching was sort of me as a coach.
• 9:16
  SPEAKER_00: I did a lot around self-worth, self-love.
• 9:19
  SPEAKER_00: I love to bring things like the law of attraction into my work.
• 9:21
  SPEAKER_00: And after a few years, I found that I was attracting a lot of women who were either looking for support in sort of their business or also kind of looking support into stepping into the coaching industry.
• 9:34
  SPEAKER_00: And so it kind of planted the seed of okay, I'd really, really love to perhaps help women who like me were also struggling to figure out their purpose, help them step into this coaching space.
• 9:45
  SPEAKER_00: Something that was very relevant on my journey was the fact that when I was looking to train as a coach, everything felt super masculine, very corporate in its approach.
• 9:56
  SPEAKER_00: And a lot of the coaching that I'd learned, I felt didn't necessarily resonate with a lot of women.
• 10:02
  SPEAKER_00: So I'd started to weave in a lot more of a holistic practice into my coaching, bringing in things like law of attraction and self-love and looking at our belief system.
• 10:12
  SPEAKER_00: You know, it wasn't just about this is the goal and coaching somebody to the goal, it was really about looking at the person and really kind of helping them shift their identity.
• 10:20
  SPEAKER_00: And I felt that there wasn't a lot of coach training out there that really kind of focused on that.
• 10:26
  SPEAKER_00: So I had this idea of really wanting to build my own certification program.
• 10:30
  SPEAKER_00: And so that was kind of my my next big venture, which is the Click Academy, which has now been running for five years.
• 10:37
  SPEAKER_00: So that's where a lot of my energy has been over sort of the past five years, really building that out and making it the best women-centered coach certification that it possibly can be.
• 10:49
  SPEAKER_00: And then my work now as a coach, it's really started to center more around feminine leadership.
• 10:54
  SPEAKER_00: So a lot of my work that I do with my coaching clients, sometimes it's entrepreneurs and business owners, but I also do a lot of work with corporate women, and it's really helping them redefine how they succeed, how they they lead, and how they make money by learning how to embrace their feminine energy more.
• 11:13
  SPEAKER_00: So I've got kind of a lot of things going on at the moment, but um, yeah, the coach training are coupled alongside the coaching that I do, they're kind of the core elements of my business.
• 11:24
  SPEAKER_02: Wow, I love that.
• 11:26
  SPEAKER_02: And you know, I love to talk about trauma and challenges and how you like overcome them.
• 11:32
  SPEAKER_02: So for you, like when you went down this path, like what were some of the biggest challenges, or like maybe some of those points where you were like, can I really do this?
• 11:41
  SPEAKER_02: And then how did you overcome that?
• 11:44
  SPEAKER_00: Great question.
• 11:45
  SPEAKER_00: Well, I think when I was first kind of bought into this whole space, and I was really going on my own kind of healing journey and really kind of figuring out, okay, what is it that I really want?
• 11:57
  SPEAKER_00: I was looking at the big problems in my life as like taking them at face value.
• 12:02
  SPEAKER_00: So my problems were my relationship.
• 12:04
  SPEAKER_00: So I was engaged to somebody who was, it was a very toxic relationship who was cheating on me, and I was kind of basically ignoring that that was happening because I didn't want to be on my own.
• 12:14
  SPEAKER_00: I was also struggling financially, so I was overspending.
• 12:18
  SPEAKER_00: I think maybe to compensate for how I was feeling to avoid really addressing my emotions, I was numbing out.
• 12:25
  SPEAKER_00: So I was spending like a woman possessed on things which I don't even now even know what I've spent my money on, if I'm being completely honest.
• 12:33
  SPEAKER_00: Like there was a lot of late-night online shopping and you know, these crazy shopping sprees.
• 12:37
  SPEAKER_00: So I was kind of looking at these surface problems.
• 12:40
  SPEAKER_00: I was like, okay, I don't know what I want to do with my life.
• 12:42
  SPEAKER_00: You know, I'm lost in my career, that's a career problem.
• 12:45
  SPEAKER_00: My relationship's a mess, that's a relationship problem.
• 12:48
  SPEAKER_00: My finances are in a mess, that's a money problem.
• 12:50
  SPEAKER_00: And I realized all of these problems when I started to really peel it all back, came back down to the same thing, which was my own sense of worth.
• 12:58
  SPEAKER_00: And I now realize that having worked with a lot of women in this space, that a lot of the problems that we have in life, it's very rarely that face value problem.
• 13:08
  SPEAKER_00: Often it goes a lot deeper, and the majority of the time it will be something to do with our sense of worth.
• 13:14
  SPEAKER_00: And you will probably know this as well from your work that a lot of the time that that lack of worthiness, it can really be traced back to when we were a young age.
• 13:23
  SPEAKER_00: So for me, this was really about peeling back the layers of not just what I'd experienced as an adult, but going back into my childhood and really examining like, where did this lack of worthiness come from?
• 13:34
  SPEAKER_00: Where did this inability to see myself as innately worthy come from?
• 13:39
  SPEAKER_00: And for me, this was really challenging because I had a really happy upbringing.
• 13:44
  SPEAKER_00: So you mentioned the word trauma, and for ages I really resisted recognizing that I'd experienced any kind of trauma because I was like, well, my parents are super loving, you know, there was definitely challenges in the home, you know, financially.
• 13:57
  SPEAKER_00: We weren't like super affluent.
• 13:59
  SPEAKER_00: There was a lot of arguments between my parents.
• 14:02
  SPEAKER_00: They're still married today, so you know, again, like I look back and I think, well, you know, they're still together.
• 14:06
  SPEAKER_00: That, you know, I wasn't a child of a broken home.
• 14:08
  SPEAKER_00: But it was very explosive parenting, and my father was away a lot.
• 14:13
  SPEAKER_00: So I kind of thought to myself, you know, it's a relatively normal upbringing.
• 14:16
  SPEAKER_00: I didn't experience any trauma.
• 14:18
  SPEAKER_00: But then I realized that trauma doesn't necessarily need to present itself as something like, you know, abuse or something, there's different severities when it comes to trauma.
• 14:28
  SPEAKER_00: And actually, I was dismissing a lot of what had happened to me because I felt, well, everybody experiences this, and I didn't have it that bad.
• 14:36
  SPEAKER_00: I can't really complain about how my childhood was because it was really quite loving and you know, it was not a bad childhood.
• 14:44
  SPEAKER_00: But going into some of those past experiences, I realized that a lot of my unworthiness came back to the experiences I had as a child, the relationship I had with my parents.
• 14:56
  SPEAKER_00: A big one for me, which was really tied in with my worthiness, was that I felt I was only worthy if I was working hard, for example.
• 15:07
  SPEAKER_00: So a lot of the time when I got praise or love or you know rewards as a child, it was often because I was working hard.
• 15:17
  SPEAKER_00: I think this is really what led me into the work as a feminine leadership coach because for me, I was so addicted to the stress, the struggle, and proving myself through achievements and my external accomplishments because that was the way that I was feeling validated.
• 15:34
  SPEAKER_00: So for me, a big part of this worthiness piece was learning to love, honor, and accept all of who I am despite those external achievements.
• 15:44
  SPEAKER_00: So yeah, it's been a big journey, a big sort of process, but um, and I think something that I'm continuously working on.
• 15:51
  SPEAKER_00: But yeah.
• 15:53
  SPEAKER_02: Yeah, no, I love that you brought this up because I think this is a really important piece around because I will talk to a lot of women who are like, Well, I don't feel like I really experienced trauma.
• 16:05
  SPEAKER_02: And I'm like, well, after you work with me, you will change your mind, right?
• 16:10
  SPEAKER_02: But like it is a very common thing, especially for people who had, you know, a somewhat normal upbringing.
• 16:17
  SPEAKER_02: And even for me, I remember when I first started uh learning breath work when I was in my early 20s.
• 16:23
  SPEAKER_02: I would be at these trainings and everyone's talking about healing.
• 16:28
  SPEAKER_02: And I remember being like, what's everyone healing from?
• 16:31
  SPEAKER_02: Like, what are we healing from?
• 16:33
  SPEAKER_02: Like I was so confused because I was 19, 20 years old.
• 16:36
  SPEAKER_02: I like didn't get what we were healing from, literally.
• 16:39
  SPEAKER_02: And then obviously after a while, I started to get it.
• 16:42
  SPEAKER_02: And that's why I love to define trauma for people because people think it's like only these bigger things.
• 16:49
  SPEAKER_02: And you know, if you had two parents who loved you and you had everything provided for you, then it's like, well, what are we traumatized from?
• 16:58
  SPEAKER_02: And it's like there's so much more nuance to it, and there's so many more little things, like you said, that we can take on that are detrimental to us, and we don't even realize it.
• 17:12
  SPEAKER_02: So I love that you brought that up because I think it's such an important piece.
• 17:16
  SPEAKER_02: And then the other piece of it too is I think people they don't want to blame their parents because they're like, oh, well, my parents did a really good job and like, you know, they did the best that they could.
• 17:26
  SPEAKER_02: So the idea of even saying that their parents did something wrong can be really challenging for people because they feel guilty.
• 17:35
  SPEAKER_02: Exactly.
• 17:36
  SPEAKER_02: That guilt.
• 17:37
  SPEAKER_02: Yeah.
• 17:38
  SPEAKER_02: So I I love that you brought that up because I think it's so, so important.
• 17:42
  SPEAKER_02: I'd love to hear two.
• 17:43
  SPEAKER_02: Well, there's a few things.
• 17:45
  SPEAKER_02: One, you mentioned money and like feminine leadership and changing like the way that we make money and the way we think about money.
• 17:53
  SPEAKER_02: Can you talk more about that?
• 17:54
  SPEAKER_02: Because I think it's such an important piece around like even the way women make money.
• 18:00
  SPEAKER_02: Because I think we still can associate that with more of a masculine energy or just this old paradigm of what it means to make money.
• 18:08
  SPEAKER_02: So, what does that mean to you, like the feminine way of making money?
• 18:12
  SPEAKER_00: Great question.
• 18:13
  SPEAKER_00: Well, I think for me, when I my beliefs and my upbringing around money was always that it has to be hard work.
• 18:21
  SPEAKER_00: And I think starting from a very early age when the majority of our beliefs are kind of first formed, it was seeing my dad go away and having to sacrifice family time and work very hard for actually very little money.
• 18:33
  SPEAKER_00: We weren't by any means poor, but definitely weren't rich and affluent.
• 18:36
  SPEAKER_00: So it was like, well, okay, if I've got to make even enough money just to provide for my family, it's going to require a lot of hard work.
• 18:44
  SPEAKER_00: And so that was really ingrained with me.
• 18:46
  SPEAKER_00: And then that was reinforced through my experience of being in the corporate world where people were actually making very good money.
• 18:52
  SPEAKER_00: I worked in the city and I was working for stockbrokers and the the legal department there.
• 18:57
  SPEAKER_00: And so people at the top of the game were making incredible money.
• 19:01
  SPEAKER_00: But I was seeing that and I was thinking, well, at what cost?
• 19:05
  SPEAKER_00: Because look at how stressed you are, look at how burnt out you are, you're getting to spend very little time with your family and loved ones.
• 19:12
  SPEAKER_00: And for me, that just didn't really sit well.
• 19:14
  SPEAKER_00: And one of the reasons that I never saw myself in the corporate space because I thought, yes, I would love to be very wealthy.
• 19:22
  SPEAKER_00: But for me, what I value more is my freedom and doing something that I really, really love.
• 19:28
  SPEAKER_00: And I'd rather sacrifice this incredible career for doing something that I love that brings me so much joy and doesn't require me to be stressed and burned out.
• 19:37
  SPEAKER_00: So coaching for me was more of an opportunity for me to slow down and adopt a gentler pace of life.
• 19:44
  SPEAKER_00: However, because of all of these subconscious programming around money, I found myself very, very quickly reverting back into those same patterns of working very hard, stress, struggle.
• 19:58
  SPEAKER_00: And my first sort of few years working as a coach, I made incredible money.
• 20:04
  SPEAKER_00: And I loved the fact that I was able to grow my business, you know, very, very quickly.
• 20:09
  SPEAKER_00: But equally, there was a point, and it was the point in my business where I'd hit the seven-figure mark.
• 20:14
  SPEAKER_00: So I was in year three of my business, and this was something that I'd never in my wildest dreams thought this was ever going to be something I'd be able to achieve that early on.
• 20:23
  SPEAKER_00: So it was supposed to be this huge celebratory moment, and I did, I celebrated, but the celebration felt really, really short-lived.
• 20:32
  SPEAKER_00: And I was like, what is going on here?
• 20:34
  SPEAKER_00: Like, this is such a big milestone for me, and it's something that I've been manifesting now for it felt like a long time, even though you know, three years is pretty short.
• 20:42
  SPEAKER_00: It felt like it would be in my head forever because I'd been thinking about it every day.
• 20:46
  SPEAKER_00: And I thought, well, why am I feeling so flat?
• 20:49
  SPEAKER_00: Why am I feeling like a bit almost disillusioned?
• 20:53
  SPEAKER_00: Like it felt like is this it?
• 20:54
  SPEAKER_00: And I realized it's because the way in which I'd had to show up for my business in order to get to that point just was not sustainable.
• 21:02
  SPEAKER_00: So the thought of redoing all of that and keeping on with that same trajectory of growth, it just felt really overwhelming and really exhausting.
• 21:11
  SPEAKER_00: So that really caused me to sort of look inwards and redefine how I really wanted to make money.
• 21:18
  SPEAKER_00: Now I'd already been exposed to money mindset work, so I'd done a lot of work around my money beliefs and you know, working hard, but I still realized that there was this big correlation between my worth and how hard I was working, and therefore my worth and how much I was able to make.
• 21:39
  SPEAKER_00: And so it felt like on the one hand, I was saying to myself, look, I'd love to make my money in a way that feels really fun, feels really feminine, and where I can sort of lean back a little bit more.
• 21:51
  SPEAKER_00: Yet, equally, I didn't really believe if I was to take away my ability to work hard, which I was wearing as a badge of honor, I always kind.
• 22:00
  SPEAKER_00: Of felt like may not know the most in the room, I may not have the biggest audience, but I could outwork anybody.
• 22:05
  SPEAKER_00: So it was almost like I was so attached to that label.
• 22:08
  SPEAKER_00: And if I was to let that go, my sort of fear was, well, what is gonna prove myself worthy of receiving money?
• 22:16
  SPEAKER_00: So that was a big one for me.
• 22:17
  SPEAKER_00: But that ability to receive as well, that really came into play because I realized as well, and this was a big part of me shifting into my feminine, the masculine side of me not only needed to prove herself by working hard, but also really struggled to surrender and to let go.
• 22:35
  SPEAKER_00: So I liked to be in control of everything, which meant that I was often really struggling to let go of control within my business, which really hindered my growth financially.
• 22:45
  SPEAKER_00: You know, if I was to take my business to that next level, I would need to bring on a team.
• 22:49
  SPEAKER_00: And that was something that I had a lot of fears around, that ability to release control, to accept, to support, and really just surrender to the process a little bit more.
• 22:59
  SPEAKER_00: So up until this point, I've been very, very methodical in how I worked, I've been very strategic, and it had been very linear in its approach.
• 23:08
  SPEAKER_00: And I realized that that made things always feel more difficult because it felt like I had to overplan everything, overthink everything.
• 23:15
  SPEAKER_00: And it was honestly, it was exhausting.
• 23:17
  SPEAKER_00: So I realized that yes, I want to continue growing, but I want to do so in a way that just feels more relaxing, like feels like I'm going with the flow a little bit more, and I'm not putting all of this intense, incredible pressure on myself all the time.
• 23:31
  SPEAKER_00: However, I equally do not want to reduce my standards.
• 23:35
  SPEAKER_00: You know, I still want to set the bar high in terms of what I want myself, my business to accomplish.
• 23:41
  SPEAKER_00: However, it's got to be a different way.
• 23:43
  SPEAKER_00: Um, and so I started to sort of explore money mindset more, and this is what led me to the feminine and the masculine.
• 23:51
  SPEAKER_00: And I realized that wow, I've actually really been sat in my masculine for my whole life, and this is the only way I know to succeed.
• 23:59
  SPEAKER_00: So for me, I kind of talk about it as me stepping into my feminine leadership era, and it was really a gradual process where I sort of played around with finding my own sweet spot between the masculine and feminine and kind of figuring out what was going to work for me.
• 24:15
  SPEAKER_00: It wasn't about abandoning my masculine, but it was about leaning into my feminine more and feeling safe to do that, feeling safe to slow down, feeling safe to surrender, feeling safe to not work so hard all the time.
• 24:28
  SPEAKER_00: And yeah, again, I still feel like I'm on that journey as well, but it's something that completely revolutionized how I show up my business, how I make money.
• 24:39
  SPEAKER_00: And it was one of the reasons why I wanted to start really transitioning into that side of coaching as well.
• 24:45
  SPEAKER_02: Yeah, I love that.
• 24:46
  SPEAKER_02: And I love what you said about, you know, you had to figure out what it was for you because it's really a non-negotiable in business and even in money.
• 24:55
  SPEAKER_02: Like I'm teaching just a 14-day broadcast, but I'm talking about, you know, how to change your relationship with money and also the fact that you have to figure it out on your own.
• 25:06
  SPEAKER_02: Like you can learn all of these things and understand, you know, some of the deeper reasons why we create certain relationships or project certain things on money.
• 25:16
  SPEAKER_02: But then when it comes to shifting it, you have to figure out what is gonna work for you and like what you want that relationship to be.
• 25:24
  SPEAKER_02: And I think it's the same with business.
• 25:26
  SPEAKER_02: And I relate so much to what you're saying.
• 25:28
  SPEAKER_02: I'm just kind of in year four right now.
• 25:31
  SPEAKER_02: And I'm looking back on year three, and it was kind of the same thing, but the opposite for me, where I did my whole business in the beginning on my intuition.
• 25:41
  SPEAKER_02: Literally, I had nothing planned out.
• 25:44
  SPEAKER_02: I had strategy, but like it was basically like me and just my intuition.
• 25:49
  SPEAKER_02: And then it was like having to now be like, okay, like let's look more at strategy and planning things out and creating like more of a method, but it's a similar thing of marrying the masculine and the feminine, but also finding what is actually gonna work for you.
• 26:07
  SPEAKER_02: And I think that is the only way that you can really create a business that is sustainable and stands the test of time is finding what that is for you.
• 26:17
  SPEAKER_02: You know, so I'd love to hear too.
• 26:18
  SPEAKER_02: I mean, I know you have your certification and everything, but when you kind of made that shift, how did that look actually inside your business?
• 26:26
  SPEAKER_02: Like what were the things you might have like changed or done differently, or your programs or your offerings to support that feminine energy?
• 26:35
  SPEAKER_00: I think like you said, it was about finding that sort of sweet spot.
• 26:38
  SPEAKER_00: So when I first started playing around with being in my feminine energy more, I thought, okay, I'm gonna totally lean into this and see what happens.
• 26:47
  SPEAKER_00: And I threw away the strategy.
• 26:49
  SPEAKER_00: I thought I'm just gonna let my intuition guide me, which was for me really, really uncomfortable because I felt very connected to my intuition.
• 26:57
  SPEAKER_00: However, my problem was allowing myself to just fully trust it and not overthink things.
• 27:03
  SPEAKER_00: So my intuition would tell me one thing, and then my logical mind would come up with all of these different ideas and strategies, and I just couldn't let things be easy.
• 27:13
  SPEAKER_00: And that's what I love actually about being in the feminine is that things can be so much easier because it's just the answers often come up for us straight away.
• 27:21
  SPEAKER_00: Whereas when we're in the masculine, it's that over-analyzing, overthinking, like that logical brain.
• 27:26
  SPEAKER_00: And sometimes that can be exhausting.
• 27:29
  SPEAKER_00: But um, yeah, so for me to start off with, it was leaning totally into my feminine, and I did things like you know, I threw out all of like the rule books when it came to like our launch processes and the strategy that we have behind social media and our marketing strategy, and I was just doing things very much on a whim, and it was very kind of in my hand, it was sort of messy because I wasn't used to this.
• 27:51
  SPEAKER_00: I was very much used to kind of things being in a logical order, so it felt very, very messy.
• 27:56
  SPEAKER_00: And if I'm gonna be completely honest, being totally in my feminine just did not work for me either because I don't know, I had this sort of restlessness, and so I thought, well, what is this here?
• 28:06
  SPEAKER_00: Is this because I'm not in alignment?
• 28:08
  SPEAKER_00: Is it because I'm just scared to be in my feminine more?
• 28:11
  SPEAKER_00: And I realized like this doesn't need to be an either-or for thing, and I think for every woman, it's about finding your balance between the two opposing energies.
• 28:22
  SPEAKER_00: So, a good example of this for me when it comes to sort of structure within my week, I'm very structured in terms of like I like to have things sort of planned and organized, of you know, this is what's going to be happening when, and when it comes to things that need to happen within the business.
• 28:38
  SPEAKER_00: But then I started to carve in time where it's like actually, this is intentional time where I'm not going to plan anything and I'm just gonna see what my intuition is calling me to do.
• 28:49
  SPEAKER_00: So it's kind of using a blend of both.
• 28:51
  SPEAKER_00: And then when it comes to, let's say, for example, on the business side of things, we'll have sort of our strategies in place of things that we know that have worked based upon masculine concepts such as data, and you know, we're very big into sort of tracking everything and knowing our numbers, and that's the very masculine side of business.
• 29:09
  SPEAKER_00: But then we'll often just try things and we'll be like, let's just throw out the rule book here and let's just lean into our intuition.
• 29:17
  SPEAKER_00: So with myself and with my team as well, and we'll come up with ideas, and sometimes these ideas won't make any sense, and we kind of won't really plan them out too much, and we'll kind of let them unfold quite organically, and we'll just see what happens.
• 29:30
  SPEAKER_00: And sometimes those things work really well, and sometimes those things don't really work really well, but it's allowing us to have this more playfulness, lightness with the work that we do, which I think is so important to bring you back to that place of joy because if we're always doing things like tracking the numbers and tracking goals, it's like it always becomes about the end destination and not the journey, and such a masculine approach to life.
• 29:56
  SPEAKER_00: It's like we've got to get to this outcome no matter what.
• 29:59
  SPEAKER_00: Whereas I love to be able to now just embrace that journey a little bit more and be a bit more playful and just like, oh, okay, well, that's this works great.
• 30:09
  SPEAKER_00: If it doesn't, it doesn't matter.
• 30:10
  SPEAKER_00: We can see what we've learned from that, and it's just enjoying that process a little bit more.
• 30:15
  SPEAKER_00: So that for me has been a big, big thing when it comes to my business and bringing the feminine in.
• 30:21
  SPEAKER_00: And then I guess the other will be the part of the surrendering part, like the surrendering control, relinquishing that control for me, bringing on my team.
• 30:31
  SPEAKER_00: It's something that I really struggle to do for a long time.
• 30:34
  SPEAKER_00: And I had so many instances where I would bring somebody on and then I'd sort of freak out and be like, oh no, they're not right, and end that relationship.
• 30:42
  SPEAKER_00: And it wasn't that they weren't right, it was just that I wasn't ready and just I wasn't ready to let go of that control.
• 30:49
  SPEAKER_00: So for me, just handing the reins over a little bit more and trusting other people a little bit more for me has been, you know, a wonderful way to be in my feminine, and it was also really helped the business side of things too.
• 31:01
  SPEAKER_02: Yeah, that makes sense.
• 31:02
  SPEAKER_02: I know I remember when I first hired my first assistant, it was hard because I realized that I was not communicating clearly with her at all.
• 31:13
  SPEAKER_02: And I was like, oh my God.
• 31:15
  SPEAKER_02: And at first I'd be like, why did she do this wrong?
• 31:18
  SPEAKER_02: Or why didn't this work out, or what is going on?
• 31:20
  SPEAKER_02: And then I'm like, wait, I am not communicating.
• 31:24
  SPEAKER_02: And it was like all kind of coming from this place of like feeling bad, like feeling like I don't want to burden her, I don't want to put too much on her.
• 31:32
  SPEAKER_02: But then I was just not communicating clearly or not saying everything I wanted.
• 31:36
  SPEAKER_02: And then it was causing more problems.
• 31:39
  SPEAKER_02: And it was just so interesting to like see that show up inside of that relationship.
• 31:44
  SPEAKER_02: And then it's like this really amazing invitation to just get so much better at being in your authority, saying what you mean, being clear, being unapologetic.
• 31:56
  SPEAKER_02: And like that was one of the biggest things I learned when I first hired an assistant.
• 32:00
  SPEAKER_02: Because it's funny because you think that it's just gonna be something that makes your life easier and then you can grow, but it's actually like challenging in all these other ways.
• 32:10
  SPEAKER_00: It's so true.
• 32:11
  SPEAKER_00: And it's that the micromanaging as well for me.
• 32:13
  SPEAKER_00: I was like, what is the point in me hiring somebody if I'm then still gonna show up and do this work anyway and micromanage?
• 32:20
  SPEAKER_00: But um, yeah, for me, I sort of messily navigated through that sort of period where I was new to hiring a team, but I'm just actually thinking out loud now.
• 32:28
  SPEAKER_00: I'm like, somebody should do more.
• 32:30
  SPEAKER_00: I'm sure somebody does do coaching around this, but kind of navigating that sort of when you first got start to bring on team members because it was a lot.
• 32:38
  SPEAKER_02: Yeah, yeah.
• 32:39
  SPEAKER_02: And I remember just being like, what do I even tell her to do?
• 32:43
  SPEAKER_02: Like, yeah.
• 32:47
  SPEAKER_00: Well, I was the opposite because I had all of these very methodical processes of like basically a playbook for how the whole business works.
• 32:57
  SPEAKER_00: So it was like, okay, well, here's the playbook, but then it was like, I just couldn't trust that she would get on with that.
• 33:02
  SPEAKER_00: And it's like, you know, yeah, again, it's just the micromanaging, but uh yeah, that's really funny.
• 33:08
  SPEAKER_02: But yeah, it's honestly, I feel like when you bring on support like that, it does give you the opportunity to be more in your feminine because they can provide like that masculine like container of like the execution and the action, and you can be more in your feminine, but then like you just actually have to do it.
• 33:28
  SPEAKER_02: Yeah, yeah, exactly.
• 33:31
  SPEAKER_02: Then the other thing I'd love to hear about too is more about your certification.
• 33:35
  SPEAKER_02: Cause obviously, you know, I have a certification and it's a very interesting thing to do because I know for me, and I'd love to hear your experience with this.
• 33:45
  SPEAKER_02: When I first started my certification, I was like, can I really teach this?
• 33:49
  SPEAKER_02: Like, I didn't trust that I could teach the thing that I knew how to do.
• 33:54
  SPEAKER_02: And then obviously you can.
• 33:55
  SPEAKER_02: And I always tell people that I'm like, no, you can.
• 33:58
  SPEAKER_02: Like you can break it down.
• 33:59
  SPEAKER_02: So, like, what was that like for you?
• 34:01
  SPEAKER_02: And then also, what is your process or your way of teaching?
• 34:05
  SPEAKER_00: I think I was exactly the same as you.
• 34:08
  SPEAKER_00: And especially because I still felt like in the grand scheme of things, I still felt relatively new to coaching.
• 34:13
  SPEAKER_00: So a part of me was like, no, I need to wait for this.
• 34:16
  SPEAKER_00: Like, I can't be launching a certification now.
• 34:18
  SPEAKER_00: Like, this seems wild given that five years ago, like I was only just kind of exploring this space.
• 34:25
  SPEAKER_00: But for me, I think a big thing was recognizing that there was a demand there because everything that I was looking for online when it came to coach certifications was very masculine and very corporate.
• 34:38
  SPEAKER_00: And a lot of the women that I knew that had been through coach trainings, they were doing quite masculine types of coaching, so they were like executive coaches or career coaches or high performance coaches, and nothing wrong with that.
• 34:52
  SPEAKER_00: I could I love that type of coaching, but it was, I think, especially for for a lot of women, they realized that they were coaching in a way that kind of felt quite masculine.
• 35:01
  SPEAKER_00: So I could see the gap in the market there, and I think this is where like our intuition and the universe gives us these little nudges because I kept getting all of the signs.
• 35:11
  SPEAKER_00: As soon as that sort of desire was planted in my head, it's like if you want a red car and you start thinking about it, you start seeing red cars all over the place.
• 35:18
  SPEAKER_00: It was the same thing.
• 35:20
  SPEAKER_00: So everywhere I looked, I just felt like all of a sudden my newsfeed.
• 35:24
  SPEAKER_00: I mean, probably the algorithm is to blame for this as well, but my newsfeed was filled with all of these certification programs, and it just felt like I was getting signs from everywhere.
• 35:34
  SPEAKER_00: So I think my my sort of first step was kind of getting clear on the values of what I wanted my coach certification to be.
• 35:43
  SPEAKER_00: And so, sort of my thing has always been like helping just women really become the best coaches that they can be so that they can serve their clients at the highest level.
• 35:53
  SPEAKER_00: So it was really about producing a really high quality training where women were really skilled but also really confident as well, because I realized that a lot of the coaches I knew were great at what they did and they had all of these trainings under their belt, but really struggled with the imposter syndrome.
• 36:09
  SPEAKER_00: So it was that despite all of their external achievements, there was a part of them that said, Well, who am I to coach on this subject?
• 36:18
  SPEAKER_00: Who am I to, you know, help women when I perhaps don't have my own life figured out?
• 36:23
  SPEAKER_00: So I realized for me and my certification it needed to be a combination of both giving women those incredible skills, but then also helping them overcome that sort of confidence piece.
• 36:34
  SPEAKER_00: So, you know, they feel equipped to be able to go out and serve their clients.
• 36:38
  SPEAKER_00: And obviously, you know, things like you know, when we're coaching or healers or you know, we're in a service-based industry, our education is going to be continuous, right?
• 36:48
  SPEAKER_00: We're constantly improving our gifts, learning new skills, you know, developing and refining our programs further.
• 36:55
  SPEAKER_00: So we're kind of going to always be the ever student, but there's got to be a point where at which we say, I'm good enough, and I may not be perfect right now, but I am enough as I am, and that kind of willingness to start then taking on those paid for clients.
• 37:10
  SPEAKER_00: So that's kind of where it started with those sort of two core pillars of the coach training, coupled with the mindset.
• 37:16
  SPEAKER_00: And then we all also realized, well, actually, a lot of my success has been based on the strategy within my business as well.
• 37:22
  SPEAKER_00: So it's giving the coaches them the tools to then actually build their business online with the practical side of things, which is more of the masculine, I guess, you know, the systems and the processes and the funnels, which it's something that I couldn't ignore because it did factor heavily into helping my business as a coach grow.
• 37:41
  SPEAKER_00: I knew very early on, and luckily by this stage, I had learned to relinquish control in my business.
• 37:48
  SPEAKER_00: So by this point, I already had a team.
• 37:50
  SPEAKER_00: I had, you know, my virtual assistant that works alongside me, I had a sales team.
• 37:55
  SPEAKER_00: So I'd already been used to running and managing a team.
• 37:58
  SPEAKER_00: And I knew that if I wanted to grow my coaching certification in the way that I wanted, I wouldn't be able to be the person that was doing all of the training sessions.
• 38:08
  SPEAKER_00: So I knew very, very early on I wanted to bring on other expert coaches.
• 38:13
  SPEAKER_00: So what I thought would be sort of a good thing would be to kind of think about well, what is what is going to be my unique sweet spot and my core zone of genius, and what could other people bring into this training that I perhaps am not able to offer.
• 38:26
  SPEAKER_00: So yeah, I knew very early on that it was going to be a certification where they'd get access to these other coaches as well.
• 38:33
  SPEAKER_00: And yeah, it was the first time we launched it.
• 38:37
  SPEAKER_00: It's very much evolved over time since then.
• 38:39
  SPEAKER_00: And something that I think I've got quite good at this is not trying to create the most perfect product at the launch.
• 38:47
  SPEAKER_00: And this isn't to say it's putting out something like crappy, but it's knowing that you are going to grow, you are going to learn more, and you are going to refine yourself.
• 38:57
  SPEAKER_00: And as you do, your your program will probably refine over time as well.
• 39:01
  SPEAKER_00: So I've kind of taken this approach to that program continuously evolving over time.
• 39:07
  SPEAKER_00: So we're constantly getting feedback from our students, we're adding in trainings just to make it the best it can be.
• 39:14
  SPEAKER_00: And so it's kind of my sort of philosophy when I work with my clients.
• 39:18
  SPEAKER_00: It's like, this doesn't need to be perfect right now.
• 39:21
  SPEAKER_00: Choose progress over perfectionism and allow yourself and your work to be that work in progress as well.
• 39:27
  SPEAKER_02: I love that.
• 39:28
  SPEAKER_02: And I totally agree.
• 39:29
  SPEAKER_02: Because I even all see for myself when I'm launching something, it'll change as I'm launching it too.
• 39:35
  SPEAKER_02: Cause as I talk about it, I get more and more clear on it.
• 39:38
  SPEAKER_02: And it's so important to evolve things because like I even noticed, because this is now my second round of my certification, and I've just gotten so much better at not only teaching trauma, but also like I've gone so much deeper with myself and other people.
• 39:54
  SPEAKER_02: Like I have more to teach now.
• 39:57
  SPEAKER_02: You know what I mean?
• 39:57
  SPEAKER_02: So it's even like adding things in that before I might not have thought to talk about that now I'm like, oh, this is something I can go a lot deeper into.
• 40:08
  SPEAKER_02: So it's like it would be not helpful to anyone if I just like didn't evolve it because I'm evolving, you know?
• 40:15
  SPEAKER_02: And like exactly I think it's so important to continue to evolve as you evolve and just letting it continue to evolve.
• 40:24
  SPEAKER_02: And I think with every, not just the certification, but every program, so important.
• 40:29
  SPEAKER_00: I kind of liken it too, like when Apple launched its first iPod.
• 40:33
  SPEAKER_00: It probably had the technology that it did, you know, when it launched the first version of the iPod.
• 40:39
  SPEAKER_00: If it had waited, let's say another three years, it probably could have launched a better version of it.
• 40:42
  SPEAKER_00: But it's like, okay, we know that this isn't going to be the finished product.
• 40:45
  SPEAKER_00: It's that constantly evolving over time.
• 40:47
  SPEAKER_00: Like we put it to market and we get feedback, we refine it.
• 40:51
  SPEAKER_00: And actually, I think that's a way to create a better program, whether that's a coaching program or a certification program, is getting that constant feedback because we can think we know the best way to teach something or to share content or to coach somebody.
• 41:05
  SPEAKER_00: But actually, often when we're getting that feedback, we realize there's a better way or things can be done a little bit different, or you know, we learned something new.
• 41:13
  SPEAKER_00: So it's just having that sort of constantly evolving mindset, that gross mindset.
• 41:18
  SPEAKER_00: And that's what I think is going to help you serve your clients as well at a better level.
• 41:23
  SPEAKER_02: Oh, absolutely.
• 41:24
  SPEAKER_02: And I noticed for myself too, you've probably noticed this when there's something that you're good at, like, so for example, this came up in my certification where, you know, I've been doing breath work with people for so long.
• 41:36
  SPEAKER_02: There's like certain things that I don't remember that people don't know.
• 41:41
  SPEAKER_02: The other day we were talking about like, you know, just leading someone through a breath work session, and they wanted me to like share all the different prompts that I say to people.
• 41:52
  SPEAKER_02: And I was like, like, I never even thought of doing that because those things have come naturally to me for so long that like I didn't even think that people wouldn't know that.
• 42:02
  SPEAKER_02: And then when they said it, I was like, oh my God, totally.
• 42:05
  SPEAKER_02: So I made them like a whole PDF with like every single thing to say at what point and everything.
• 42:10
  SPEAKER_02: But like I wouldn't have thought to do that, you know, because those things that come naturally to you, you don't realize it doesn't come naturally to them.
• 42:18
  SPEAKER_02: So it's like you have to kind of like listen to that and then evolve it.
• 42:23
  SPEAKER_02: Because if not, then it's like not gonna be the best that it could be.
• 42:28
  SPEAKER_00: Yeah.
• 42:28
  SPEAKER_00: And I actually I had a business mentor that I worked with once, and he was like, Danny, don't be the overzealous Sherpa.
• 42:35
  SPEAKER_00: The people that carry all of the stuff.
• 42:37
  SPEAKER_00: If you're going on like a hike up a mountain and they carry all of your equipment, like your tents and your water.
• 42:42
  SPEAKER_00: And so, you know, the idea is that they pack on too much because you're like, oh, we can take more water, we can take more things, but actually then they don't make it up the mountain.
• 42:50
  SPEAKER_00: And I realized that I've done that with a lot of my programs, where it was this I need to give as much value as possible, thinking that more value meant a better service.
• 42:59
  SPEAKER_00: But actually, sometimes because there was so much content, it completely overwhelmed people.
• 43:05
  SPEAKER_00: So I've actually found a big part of refining my product has almost been scaling them back and making them simpler and helping people integrate things better because yeah, people don't necessarily need more information, they need less, but things that work better, if that makes sense.
• 43:21
  SPEAKER_00: So yeah, kind of yeah, sort of simplifying and scaling back, which I never thought would be like a part of the I always thought it's about adding in more stuff, you know, giving more.
• 43:30
  SPEAKER_00: And more doesn't always equal more, if that makes sense.
• 43:33
  SPEAKER_02: Yeah, totally.
• 43:34
  SPEAKER_02: No, I've had that happen so many times where because you know, I could talk about like deep trauma for years and never get tired of it.
• 43:42
  SPEAKER_02: But then it's like I definitely can tell when I get to this point, people are maxed out, Elise.
• 43:48
  SPEAKER_02: Like you need to stop talking about the mother wound.
• 43:51
  SPEAKER_02: Like they can't do it.
• 43:55
  SPEAKER_02: And it is, I think it's like you want to give people something that they can.
• 44:00
  SPEAKER_02: Really take away and have a win from versus so much information that it's like, what do I do with all this information?
• 44:08
  SPEAKER_00: I know.
• 44:08
  SPEAKER_00: And I think back, I look back at some of because we keep all of the past recordings, we keep them in the Click Academy, the coach training.
• 44:15
  SPEAKER_00: And I look back at some of my earlier calls that I did.
• 44:18
  SPEAKER_00: And they went on for hours.
• 44:19
  SPEAKER_00: And I was like, oh my God, like I'm like sick of listening to myself.
• 44:23
  SPEAKER_00: I'm like, why were they so long?
• 44:25
  SPEAKER_00: And you can obviously see sort of the numbers.
• 44:28
  SPEAKER_00: I mean, some people stuck right until the end.
• 44:30
  SPEAKER_00: But I think when you're sort of getting pushing towards hour three, it's like, how much are really people digesting at this moment?
• 44:36
  SPEAKER_00: And again, I think back to that, and it was because it was new, and I was so desperate to just give everyone this like amazing service and think, yes, like this is the best thing ever.
• 44:45
  SPEAKER_00: And for me, that's okay, how much of my time can I give?
• 44:48
  SPEAKER_00: And I actually realized that wasn't serving anybody.
• 44:50
  SPEAKER_00: It wasn't serving me because I was getting exhausted and it wasn't serving my clients because the people that tapped out early were thinking, oh, maybe I've missed something.
• 45:00
  SPEAKER_00: And then the people that stayed till the end, they were probably spending too much time on something when it could have been taught in, you know, an hour session.
• 45:07
  SPEAKER_00: So yeah, it was interesting.
• 45:09
  SPEAKER_02: Yeah, no, it's like all part of the learning, but I totally agree.
• 45:12
  SPEAKER_02: And because I think for myself, when I've been on calls that are like over two hours, I can't.
• 45:18
  SPEAKER_02: So yeah, it's um, so I'd love to kind of like go back for a minute because I find it really interesting too.
• 45:27
  SPEAKER_02: You know, obviously you had an amazing job, career that paid really well.
• 45:32
  SPEAKER_02: And I always find this interesting because for me, I was a school counselor, I didn't make any money.
• 45:38
  SPEAKER_02: So, like the idea of leaving and having my own business, it wasn't hard for me to leave because it wasn't like I made that much money anyway.
• 45:45
  SPEAKER_02: So, like I knew I could make more money.
• 45:48
  SPEAKER_02: But I always find it interesting, like leaving a job where you are making decent money and you can make money.
• 45:54
  SPEAKER_02: Like, was that really hard?
• 45:56
  SPEAKER_02: And then did you leave before you started your business at all?
• 46:00
  SPEAKER_02: Or like what was that process for you?
• 46:02
  SPEAKER_00: I wasn't right at the beginning of my legal career.
• 46:04
  SPEAKER_00: So even though like the capacity to earn amazing money was there, it was still at the beginning.
• 46:09
  SPEAKER_00: Now, don't get me wrong, it was still good money.
• 46:11
  SPEAKER_00: But I was also living in London, which is probably one of the most expensive cities to ever live in.
• 46:17
  SPEAKER_00: So even though I was earning good money, like financially, it didn't look as if, you know, I certainly didn't look from an outsider's point of view.
• 46:24
  SPEAKER_00: You know, I was living in a flat with a lot of people in a flat share, which, you know, wasn't the most high vibe of situations.
• 46:31
  SPEAKER_00: And I think as well, because I wasn't very good with money, I was always spending way over my means.
• 46:37
  SPEAKER_00: So even though I was earning okay salary, it always kind of felt like I was pretty poor.
• 46:43
  SPEAKER_00: But the capacity to earn was there, and I think that was one of the things that kind of led me into the legal world because I thought, okay, I can make really good money.
• 46:52
  SPEAKER_00: And at the time, like for me, making the thought of making six figures.
• 46:56
  SPEAKER_00: I remember finding out like how much some of the senior partners made in my firm.
• 47:00
  SPEAKER_00: And I was like, they make what?
• 47:02
  SPEAKER_00: It was like 350,000 pounds a year.
• 47:05
  SPEAKER_00: And I was like, that is insane.
• 47:07
  SPEAKER_00: Like my mind just couldn't even comprehend that type of money.
• 47:10
  SPEAKER_00: There was a part of me that was really, you know, it was money motivated.
• 47:14
  SPEAKER_00: I'm not gonna lie and say that I didn't have that within me.
• 47:17
  SPEAKER_00: But I think for me, I realized very quickly that it wasn't gonna be worth it if it meant sacrificing how I was feeling.
• 47:25
  SPEAKER_00: And I would rather like just trudge along and get by than be super money motivated and be in something that was completely soul destroying.
• 47:34
  SPEAKER_00: So, well, I'll tell you the story is it was a crossover period.
• 47:37
  SPEAKER_00: So I was very much like building up my business whilst I was in a job.
• 47:42
  SPEAKER_00: I couldn't afford to just quit my job and go all in on my business unless I was making money because I had rent to pay, I had credit card debts racked up that were pretty significant.
• 47:54
  SPEAKER_00: I had things like student loans as well.
• 47:56
  SPEAKER_00: So I was like, wanted to kind of be able to go out and enjoy myself too.
• 47:59
  SPEAKER_00: So I had to have this sort of crossover period where I'm not gonna lie, it was intense.
• 48:05
  SPEAKER_00: I was getting up super early to work on my business, going to work, coming back in the evenings, working again.
• 48:13
  SPEAKER_00: I didn't realize at the time, but I look back now and I was very much battling high-functioning anxiety because I was doing this work because I was passionate about it and I was being fueled by that passion.
• 48:24
  SPEAKER_00: But at the same time, it was that I'd got to escape this job.
• 48:29
  SPEAKER_00: So there was definitely that element of desperation there because I felt like I just needed a way out, and so I was kind of functioning this, you know, very much anxious way, working the weekends as well, very much sacrificing my time.
• 48:43
  SPEAKER_00: And so from this point of actually launching my business, so I'd done my training, launching my business to actually quitting my job, it was a three-month period.
• 48:52
  SPEAKER_00: And people say, Oh, you know, that seems really, really quick.
• 48:54
  SPEAKER_00: But actually, with full disclosure, like I was working intensely during that time.
• 48:59
  SPEAKER_00: It wasn't just like, oh, I'm just gonna do a few hours here and there.
• 49:02
  SPEAKER_00: It was literally like this has to work.
• 49:05
  SPEAKER_00: There was no choice but for this to work.
• 49:07
  SPEAKER_00: So it was a pretty intense period.
• 49:09
  SPEAKER_00: And then when I kind of then did go into my business full-time, it was really hard for me to then slow down because I got so used to working in such an intense way, which going back to what I spoke about earlier, very much was the theme of my sort of early years into my business.
• 49:25
  SPEAKER_00: But for me, the stepping away and actually leaving that sort of financial security, I'd already seen proof that people were willing to pay me for my coaching.
• 49:34
  SPEAKER_00: So in my head, I was like, well, this is only going to get better from here.
• 49:38
  SPEAKER_00: I'd done a lot of work on my own sort of mindset and beliefs by this point.
• 49:42
  SPEAKER_00: So I felt like I got to a really good level of self-belief that if I can get it this far, I can get it that far, and I can continue with this, and this is going to work.
• 49:51
  SPEAKER_00: My issue was the people that didn't understand it because it felt like I couldn't really be open about what I was doing.
• 49:59
  SPEAKER_00: My friends and my family members, like they knew like the path that I was on, but they just thought that it was wild.
• 50:05
  SPEAKER_00: And for me, a big thing was that feeling of guilt because I was the first person in my family to go to university.
• 50:11
  SPEAKER_00: And so a big part of me going into law was I realized it was to make my parents proud.
• 50:16
  SPEAKER_00: Like I really wanted to show them, like, you know, I'm gonna be successful, I'm gonna go to university, I've got good grades, I'm gonna do this.
• 50:23
  SPEAKER_00: And they were so excited for me, and they were so proud, like when they would tell like their friends, like, oh, you know, my daughter's, you know, going to be a lawyer, so it felt like I was really letting them down to step away from that.
• 50:35
  SPEAKER_00: And for ages, they couldn't understand it.
• 50:37
  SPEAKER_00: And so it was real this sort of like guilt that I was battling with.
• 50:40
  SPEAKER_00: And I think whenever I not so much anymore, but it used to be that whenever I was met with difficult emotions such as guilt, you know, such as feeling like you know, I'm letting somebody down, my instant response would just be to overwork or to do something, to numb myself out.
• 50:57
  SPEAKER_00: So I would busy myself with working.
• 51:00
  SPEAKER_00: So previously I'd done this with shopping, it was now work became my new addiction.
• 51:06
  SPEAKER_00: So yeah, it took them a while to kind of understand, I think, what I was doing.
• 51:10
  SPEAKER_00: But I think the important thing was that I knew that I was on the right path.
• 51:14
  SPEAKER_00: And I was like, at the moment, I don't need everybody to understand this, but I trust I'm on the right path.
• 51:19
  SPEAKER_00: I can see evidence that people are willing to pay me, and I have to just trust that this is going to continue.
• 51:25
  SPEAKER_00: So yeah, so I made that leap.
• 51:26
  SPEAKER_00: It was three months into my coaching business that I handed in my notice.
• 51:30
  SPEAKER_00: I then had to let my my notice period play out.
• 51:33
  SPEAKER_00: But I think once you take that leap, you kind of get rid of that safety net and there's you show up, I think, for your work in a different kind of energy because that no longer was a plan B.
• 51:44
  SPEAKER_00: It's like, I've got to make this work.
• 51:46
  SPEAKER_00: And so yeah, and I've never looked back since.
• 51:50
  SPEAKER_02: Yeah, no, I think that's such an important piece around like what other people are gonna think.
• 51:55
  SPEAKER_02: So I think that's one of the biggest things that that stops people is feeling like guilty or that people aren't gonna understand, or people are gonna think you're crazy.
• 52:06
  SPEAKER_02: I mean, I definitely thought that for sure.
• 52:08
  SPEAKER_02: I thought that people definitely thought that I was crazy and didn't understand.
• 52:12
  SPEAKER_02: And I even thought I was like, am I being totally not responsible as a parent?
• 52:19
  SPEAKER_02: And I like, you know, because it does feel that way when you leave the security of something.
• 52:25
  SPEAKER_00: So, did you have children when you started then?
• 52:28
  SPEAKER_00: Yes.
• 52:29
  SPEAKER_00: See, this is the difference for me as well, because I felt like maybe it would have been a different story if I had my kids at the time.
• 52:36
  SPEAKER_00: But at the time it was just me.
• 52:38
  SPEAKER_00: So I kind of felt like I it was like, well, you know what, if I don't make any money, it's fine because I can sleep in like a spare room on somebody's floor, like I am.
• 52:47
  SPEAKER_00: But I think it makes it a whole different set of you know, responsibilities and pressure when you've got, you know, kids as well.
• 52:55
  SPEAKER_02: Oh my God, yeah, for sure.
• 52:57
  SPEAKER_02: And like, you know, my husband has always been an entrepreneur.
• 53:00
  SPEAKER_02: So my job was like the health insurance and the like security.
• 53:05
  SPEAKER_02: So it was, it was a really big thing, and it was definitely scary, but it's just like you just do it, you know, because I I know for me I got to the point, and I'm sure you felt this way as well, where you were just like, you just can't do it anymore.
• 53:19
  SPEAKER_02: You just have to stop, you just can't do it anymore.
• 53:23
  SPEAKER_02: And that that's how I felt.
• 53:24
  SPEAKER_02: And I feel like you just know, you just have to know that it's gonna work, and and that's it.
• 53:31
  SPEAKER_00: Yeah.
• 53:32
  SPEAKER_00: Yeah.
• 53:32
  SPEAKER_00: I think it's just deciding.
• 53:34
  SPEAKER_00: It's like this is gonna work.
• 53:35
  SPEAKER_00: I'm not open to any other possible alternative.
• 53:38
  SPEAKER_00: And I think when you come at things with that kind of energy, like the universe matches that energy and gives you that clarity as well.
• 53:45
  SPEAKER_00: I think there's definitely been times when I've been like, because obviously as your business grows, your lifestyle up levels as well.
• 53:51
  SPEAKER_00: And so you get used to, you know, all of a sudden your expenses are a lot more because you know, you've got, you know, a bigger house and you're used to, you know, kids' private education or the holidays or whatever.
• 54:00
  SPEAKER_00: So you kind of get used to a certain standard of living, and it's like, well, I've not only just got to make this money, but I've got to sustain this as well, and I've got to continue on that growth.
• 54:08
  SPEAKER_00: So it's getting into the mindset of, okay, I can make this money, but I can also continue to grow it.
• 54:14
  SPEAKER_00: And I find that there's definitely been times when it's I've recognized that that sort of self-sabotaging coming in where I'm like, okay, I can get myself to this point, but can I maintain it at that level?
• 54:25
  SPEAKER_00: And it's kind of that that worry that creeps in.
• 54:27
  SPEAKER_00: But yeah, so I feel like every time you up level, it's almost you up-level and there's a new devil and it's a new set of like beliefs or things that you've got to work through, which is where I'm sure again with like breath work, that probably comes into it as well, right?
• 54:40
  SPEAKER_00: Like coming back to it, it's not just like a one-time and done, it's like this continuous kind of journey of using it and needing these tools to take you further and further.
• 54:50
  SPEAKER_02: Exactly.
• 54:51
  SPEAKER_02: No, it's so true.
• 54:52
  SPEAKER_02: I love that.
• 54:53
  SPEAKER_02: Well, thank you for sharing all of that.
• 54:55
  SPEAKER_02: That was like, I'm sure that's gonna be so helpful for people to hear.
• 54:59
  SPEAKER_02: And thank you for everything you shared.
• 55:02
  SPEAKER_02: Can you tell people like where they can find you if they want to learn more about what you do?
• 55:06
  SPEAKER_02: And if you have anything fun coming up too.
• 55:09
  SPEAKER_00: Yeah, sure.
• 55:10
  SPEAKER_00: So we have a few things.
• 55:12
  SPEAKER_00: So we have for anybody that's perhaps new to coaching, we have um an introductory Become a Coach course, which I can provide your audience with a link to.
• 55:22
  SPEAKER_00: For anyone interested in learning more about feminine leadership, we also have a feminine leadership workshop as well.
• 55:28
  SPEAKER_00: So I can give you a couple of links to share with your audience.
• 55:31
  SPEAKER_00: Yeah.
• 55:32
  SPEAKER_00: Um, but then you can also find me at Danny underscorewatson underscore coaching on Instagram.
• 55:37
  SPEAKER_00: Um, and I also run a podcast called The Click as well.
• 55:40
  SPEAKER_00: So yes, that's where you can find me.
• 55:43
  SPEAKER_02: Yay, thank you so much.
• 55:44
  SPEAKER_02: And we'll link all of that stuff below.
• 55:46
  SPEAKER_02: But thank you so much for being here.
• 55:47
  SPEAKER_02: This was amazing.
• 55:48
  SPEAKER_00: Thank you so much for having me.
• 55:50
  SPEAKER_00: I really, really enjoyed this conversation and meeting you and getting to know you a little bit more too.
• 55:55
  SPEAKER_02: Yes, thank you.
• 55:58
  SPEAKER_02: Thank you so much for being here.
• 56:00
  SPEAKER_02: Don't forget to subscribe to the show, leave a review, and share the show with your friends who you know are yearning for this type of content.
• 56:07
  SPEAKER_02: When you leave a review, send us a screenshot and we'll send you a$250 credit.
• 56:12
  SPEAKER_02: You can apply to anything else in my world.
• 56:14
  SPEAKER_02: You can stay connected with me by following me on Instagram at elise underscore breeds and by joining my Facebook group, Financial Freedom for Spiritual Entrepreneurs, where I share all of my most fun and potent content.
• 56:26
  SPEAKER_02: Make sure you download my breastwork for financial freedom at elisefrees.com.
• 56:30
  SPEAKER_02: See you next time.