The Truth about 1000 True Fans + Pricing Our Attention
The idea of "1000 true fans" -- first proposed by Kevin Kelly in 2008 and later updated for Tools of Titans -- argued that to be a successful creator, you don’t need millions of customers or clients, but need only thousands of true fans. Such a true, diehard fan "will buy anything you produce", and as such, creators can make a living from them as long as they: (1) create enough each year to earn profit from each fan, plus it's easier and better to give existing fans more; (2) have a direct relationship with those fans, which the internet (and long tail) now make possible.
But patronage models…
The skinny
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