Latest / Bloomberg Intelligence / Nancy Gosling on Defending 'Dark & Stormy' Trademark (Audio)

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Nancy Gosling on Defending 'Dark & Stormy' Trademark (Audio) · Bloomberg Intelligence

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  Speaker 1: Broadcasting live to New York, Bloomberg eleventh, bo to Washington,
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  Speaker 1: front enclave of classic style and contemporary luxury. Pim how
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  Speaker 1: about a drink so special it's got a trademark, the
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  Speaker 1: trademark drink, yes, sir, and a very special rum. All right,
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  Speaker 1: I have a feeling I know what it is, but
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  Speaker 1: I don't want to give it away, but I will
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  Speaker 1: just say that this has to do also with the
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  Speaker 1: story of a two hundred plus year old family business.
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  Speaker 1: We're going to talk more about that we are here
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  Speaker 1: bloom Bread business flash. Welcome back to taking On. Kathleen
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  Speaker 1: Hayes along with PM Fox were broadcasting live from Elbow Beach, Bermuda.
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  Speaker 1: This is a gorgeous ocean front enclave, classic style, contemporary luxury,
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  Speaker 1: great food and great drinks, which brings us in a
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  Speaker 1: certain sense to our very special guest joining us now
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  Speaker 1: here in Bermuda. Uh the seventh generation to run a
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  Speaker 1: two d old company, her daughter eighth generation taking over
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  Speaker 1: as marketing manager. We're talking about Nancy Gosling. She's president
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  Speaker 1: and CEO of Gosling's group of companies, and her daughter
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  Speaker 1: Victoria Esposito, who has just taken over in the last
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  Speaker 1: couple of years as marketing manager for this world renowned
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  Speaker 1: rum company. Ladies, welcome you both to the show. Thank
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  Speaker 1: you so. Nancy, first of all, tell people the history
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  Speaker 1: of this company. You're over two hundred years old. Started
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  Speaker 1: out when James Gosling to England in eighteen six, honestly
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  Speaker 1: to America, but stopped Bermuda and started this company. Yes, well,
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  Speaker 1: he actually started the sailing vessel and they were becalmed
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  Speaker 1: and the charter round out. They had over ten thousand
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  Speaker 1: pounds worth of lines and spirits on board then, which
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  Speaker 1: is a lot of alcohol in eighteen o six. It's
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  Speaker 1: oh anniversity on to twenty when they landed and uh,
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  Speaker 1: they found a business here with the British Navy and
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  Speaker 1: set up shop in St. George's and kind of never
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  Speaker 1: looked back. Victoria, I wonder if you could comment on this. Uh,
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  Speaker 1: seems to be a craze almost in the world of
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  Speaker 1: brown spirits. Everyone seems to want a brown spirit of
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  Speaker 1: some kind, and those that have it want to maybe
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  Speaker 1: keep it exclusive. For example, it was the story today
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  Speaker 1: about brown Form and they make Jack Daniels Tennessee whiskey
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  Speaker 1: that they may be looking to sell the Finland via
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  Speaker 1: uh you know brand Have you noticed that because you
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  Speaker 1: have those different color grazes. Yea, So I mean liquor
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  Speaker 1: trends always changing, which makes an interesting business. Persis Bermuda
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  Speaker 1: as a market is interesting because we are so close
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  Speaker 1: to the States, so we get a lot of those
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  Speaker 1: trends reflecting here in Bermuda. And we have noticed a
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  Speaker 1: change to brown spirits in the past two years, which
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  Speaker 1: is a great thing for our rum because we are
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  Speaker 1: always trying to keep up with a recent trends. But
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  Speaker 1: at the same time, the white spirits they continue to
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  Speaker 1: thrive like they do. But it's really interesting even to
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  Speaker 1: see a lot of the old fashioned cocktails coming back,
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  Speaker 1: which go great with our rum and our old rum
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  Speaker 1: which we always push well. And I I the gosling
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  Speaker 1: that I first got acquainted with has a very rich,
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  Speaker 1: almost lacessey kind of flavor. And yes, you have a
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  Speaker 1: lot of when you've got a lot of the dark
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  Speaker 1: and stormy. I don't know if a lot of people
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  Speaker 1: realize that they're pathic formuta, if they don't drink them
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  Speaker 1: back in the States, that it is a trade mark drink.
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  Speaker 1: And if you don't use glassing room, somebody's gonna come
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  Speaker 1: knock it on your door. It's a simple recipe. It's
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  Speaker 1: Gosling's black Field Rum and ginger beer. Uh the ginger
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  Speaker 1: beer part isn't trademark, but we now have Gosling's Ginger Beer,
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  Speaker 1: which is selling very well worldwide at the moment, and
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  Speaker 1: we design that who goes specifically with our room. It's
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  Speaker 1: the perfect match for a dark story. But a lot
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  Speaker 1: of people aren't aware that it is a trademark, So
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  Speaker 1: we spend a bit of time defending our trademark. But
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  Speaker 1: it's worth the defense. Can you give us a little
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  Speaker 1: sort of story about where the sugar cane is grown
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  Speaker 1: and how it ends up tasting so uh so lovely
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  Speaker 1: in a in a Gostling concoction. No, alright, those the
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  Speaker 1: sources and the blending is what makes us unique. But
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  Speaker 1: I mean people know that that the dark Rum comes
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  Speaker 1: from sugarcane which goes into molasses which is then aged
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  Speaker 1: and barrels, and uh, we source from different locations, but
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  Speaker 1: that's very important to your The proprietary aspect of that
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  Speaker 1: is something that you hold very close absolutely. How much
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  Speaker 1: is the trademark on the drink of marketing strategy and
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  Speaker 1: how and or how important is it that people can
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  Speaker 1: only use scuffling room in a dark and stormy Technically speaking, anyway,
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  Speaker 1: it's very important because as the years go on, more
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  Speaker 1: and more spirits keep being introduced into the market. So
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  Speaker 1: it's very important for us to defend that certain cocktail,
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  Speaker 1: especially since, especially on the East Coast of the United States,
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  Speaker 1: the Dark and Stormy is becoming very well known and
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  Speaker 1: very popular. So it's important to us to defend that
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  Speaker 1: and make sure that people know that it is to
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  Speaker 1: be made with gausing black Seal rum. Now why is
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  Speaker 1: it called black seal Because when we first started battoling rum,
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  Speaker 1: it was difficult to obtain bottles and we didn't have
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  Speaker 1: a sophisticated bottling line or anything like that. We used
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  Speaker 1: to reuse old champagne bottles. We used to sterilize and
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  Speaker 1: and that's what we bottled our products in. And we
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  Speaker 1: had several types of products. They were bottled in old
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  Speaker 1: champagne bottles and then they were sealed with ceiling wabs,
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  Speaker 1: and we had a red seal, a blue seal, a
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  Speaker 1: black seal, and the black Seal rum. That blend was
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  Speaker 1: the most popular. And when we were finally able to
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  Speaker 1: obtain bottles and do our own packaging and labeling. It
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  Speaker 1: was my uncle actually who decided that the black ceiling
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  Speaker 1: wax should turn into this seal. He made that and
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  Speaker 1: that's why our old rum is packaged like it is
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  Speaker 1: now in a Champagne type bottle with ceiling black ceiling
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  Speaker 1: wax on it. It's it's supposed to replicate the original rum. Well,
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  Speaker 1: it certainly creates the original feeling. Thank you very much
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  Speaker 1: for spending time with us. Nancy Goslings, the President, chief
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  Speaker 1: executive Gosling's Group Companies, and Victoria Esposito, the marketing manager
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  Speaker 1: of a Gosling's Group of companies. You're listening to Taking
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