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Unlocking Leadership Communication with Allison Shapira · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:00
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  Show.
• 0:02
  We
• 0:03
  are
• 0:03
  dedicated
• 0:03
  to
• 0:04
  amplifying
• 0:04
  the
• 0:05
  voice
• 0:05
  of
• 0:06
  women
• 0:06
  in
• 0:07
  business.
• 0:08
  A
• 0:08
  new
• 0:09
  model
• 0:09
  of
• 0:10
  leadership
• 0:10
  is
• 0:10
  emerging
• 0:11
  and
• 0:11
  we
• 0:11
  are
• 0:12
  here
• 0:12
  to
• 0:12
  amplify
• 0:13
  the
• 0:13
  voices
• 0:14
  of
• 0:14
  women
• 0:14
  leading
• 0:15
  the
• 0:15
  way.
• 0:16
  I
• 0:16
  am
• 0:16
  your
• 0:17
  host,
• 0:17
  Coco
• 0:18
  Salman,
• 0:18
  five
• 0:18
  time
• 0:19
  founder,
• 0:19
  Impact
• 0:20
  Investor
• 0:21
  and
• 0:21
  creator
• 0:22
  of
• 0:22
  the
• 0:22
  Force
• 0:23
  for
• 0:23
  Good
• 0:23
  system.
• 0:25
  Thank
• 0:25
  you
• 0:25
  for
• 0:26
  joining
• 0:26
  us
• 0:26
  today
• 0:26
  as
• 0:27
  we
• 0:27
  illuminate
• 0:27
  the
• 0:28
  path
• 0:28
  to
• 0:28
  unlocking
• 0:29
  opportunities
• 0:30
  and
• 0:30
  prosperity
• 0:32
  for
• 0:32
  women
• 0:33
  led
• 0:33
  enterprises
• 0:34
  by
• 0:34
  amplifying
• 0:34
  the
• 0:35
  voice
• 0:35
  and
• 0:35
  wisdom
• 0:36
  of
• 0:36
  women.
• 0:37
  So
• 0:37
  today
• 0:38
  I
• 0:39
  have
• 0:39
  a
• 0:40
  brilliant
• 0:41
  new
• 0:41
  friend
• 0:42
  that
• 0:42
  I
• 0:43
  recently
• 0:44
  got
• 0:44
  to
• 0:44
  spend
• 0:45
  some
• 0:45
  time
• 0:45
  with
• 0:45
  in
• 0:46
  Chicago
• 0:47
  and
• 0:48
  she
• 0:48
  is
• 0:48
  a
• 0:49
  master
• 0:51
  of
• 0:51
  helping
• 0:52
  people
• 0:52
  articulate
• 0:54
  their
• 0:54
  voice
• 0:55
  to
• 0:55
  be
• 0:55
  able
• 0:55
  to
• 0:56
  bring
• 0:56
  their
• 0:56
  voice
• 0:56
  to
• 0:57
  the
• 0:57
  center.
• 0:57
  So
• 0:58
  Allison
• 0:58
  Shapira
• 0:59
  is
• 0:59
  is
• 1:00
  a
• 1:00
  keynote
• 1:00
  speaker,
• 1:01
  former
• 1:02
  opera
• 1:03
  singer,
• 1:04
  best
• 1:04
  selling
• 1:05
  author
• 1:05
  and
• 1:06
  global
• 1:06
  expert
• 1:07
  in
• 1:08
  leadership
• 1:09
  communication.
• 1:10
  Since
• 1:11
  2003,
• 1:12
  she
• 1:12
  has
• 1:12
  developed
• 1:13
  programs
• 1:13
  inside
• 1:14
  Fortune
• 1:15
  50
• 1:16
  companies,
• 1:16
  government
• 1:17
  agencies
• 1:19
  and
• 1:19
  nonprofits
• 1:20
  advising
• 1:21
  leaders
• 1:21
  from
• 1:22
  prime
• 1:22
  ministers,
• 1:23
  folks
• 1:24
  to
• 1:24
  CEOs
• 1:25
  on
• 1:26
  strengthening
• 1:27
  their
• 1:27
  communication
• 1:28
  for
• 1:29
  positive
• 1:30
  change.
• 1:31
  Alison
• 1:31
  brings
• 1:32
  two
• 1:32
  decades
• 1:32
  of
• 1:33
  experience
• 1:33
  to
• 1:33
  each
• 1:34
  engagement,
• 1:35
  helping
• 1:35
  leaders
• 1:35
  become
• 1:36
  empowered
• 1:37
  communicators
• 1:38
  who
• 1:39
  transform
• 1:39
  organizations
• 1:41
  from
• 1:41
  the
• 1:41
  inside
• 1:42
  out.
• 1:43
  Integrating
• 1:44
  breakthrough
• 1:45
  AI
• 1:46
  tools,
• 1:46
  her
• 1:47
  practical
• 1:47
  frameworks
• 1:48
  equip
• 1:49
  audiences
• 1:50
  to
• 1:50
  speak
• 1:51
  with
• 1:52
  impact.
• 1:52
  And
• 1:52
  that
• 1:52
  is
• 1:53
  also
• 1:53
  the
• 1:53
  name
• 1:53
  of
• 1:53
  her
• 1:54
  brilliant
• 1:54
  book,
• 1:54
  Speak
• 1:55
  with
• 1:55
  Impact.
• 1:56
  An
• 1:56
  adjunct
• 1:57
  lecture
• 1:57
  lecturer
• 1:58
  at
• 1:58
  the
• 1:58
  Harvard
• 1:59
  Kennedy
• 1:59
  School
• 1:59
  Since
• 2:00
  2014,
• 2:01
  Allison
• 2:02
  has
• 2:02
  been
• 2:03
  featured
• 2:03
  in
• 2:03
  the
• 2:03
  Wall
• 2:04
  Street
• 2:04
  Journal,
• 2:05
  Bloomberg
• 2:05
  and
• 2:06
  Harvard
• 2:07
  Business
• 2:07
  Review.
• 2:08
  Serious
• 2:08
  stuff.
• 2:09
  Wow.
• 2:09
  Alison
• 2:10
  is
• 2:10
  an
• 2:10
  expert
• 2:11
  in
• 2:11
  leadership
• 2:11
  communication
• 2:12
  who
• 2:12
  offers
• 2:13
  all
• 2:13
  kinds
• 2:13
  of
• 2:13
  great
• 2:14
  stuff
• 2:14
  keynotes,
• 2:14
  one
• 2:15
  on
• 2:15
  one
• 2:15
  advisory
• 2:16
  and
• 2:16
  group
• 2:16
  programs
• 2:17
  for
• 2:17
  organizations
• 2:18
  around
• 2:18
  the
• 2:18
  world.
• 2:19
  Welcome
• 2:20
  Allison.
• 2:21
  Thank
• 2:22
  you
• 2:22
  Coco.
• 2:22
  What
• 2:23
  a
• 2:23
  treat
• 2:23
  to
• 2:23
  be
• 2:23
  with
• 2:23
  you.
• 2:24
  Oh,
• 2:24
  it's
• 2:25
  so
• 2:25
  great
• 2:25
  to
• 2:25
  be
• 2:25
  with
• 2:26
  you.
• 2:26
  I
• 2:26
  was
• 2:26
  enjoying
• 2:27
  over
• 2:27
  the
• 2:27
  last
• 2:27
  couple
• 2:28
  of
• 2:28
  days
• 2:28
  visiting
• 2:28
  your
• 2:29
  website
• 2:30
  and
• 2:30
  listening
• 2:31
  to
• 2:31
  your
• 2:31
  talks,
• 2:32
  your
• 2:32
  keynotes
• 2:33
  and
• 2:33
  learning
• 2:34
  about
• 2:34
  your
• 2:35
  your
• 2:35
  voice
• 2:35
  around
• 2:36
  leadership
• 2:36
  and
• 2:37
  impact.
• 2:37
  So
• 2:37
  I,
• 2:38
  I'm
• 2:38
  so
• 2:38
  excited
• 2:38
  to
• 2:39
  be
• 2:39
  here
• 2:39
  with
• 2:39
  you
• 2:39
  today.
• 2:40
  So
• 2:41
  as
• 2:41
  we
• 2:41
  get
• 2:41
  started,
• 2:42
  what
• 2:42
  I
• 2:43
  always
• 2:43
  want
• 2:43
  to
• 2:43
  begin
• 2:44
  with
• 2:44
  is
• 2:44
  what
• 2:45
  is
• 2:45
  a
• 2:45
  book
• 2:46
  written
• 2:46
  by
• 2:47
  a
• 2:47
  woman
• 2:48
  that
• 2:48
  has
• 2:48
  significantly
• 2:49
  influenced
• 2:50
  your
• 2:51
  life?
• 2:52
  A
• 2:53
  book
• 2:53
  that's
• 2:54
  significantly
• 2:55
  influenced
• 2:55
  my
• 2:55
  life,
• 2:56
  especially
• 2:56
  over
• 2:56
  the
• 2:57
  past
• 2:57
  year,
• 2:57
  has
• 2:58
  been
• 2:58
  the
• 2:58
  book
• 2:59
  the
• 3:00
  Power
• 3:00
  of
• 3:01
  Knowing
• 3:01
  when
• 3:01
  to
• 3:01
  Walk
• 3:02
  Away
• 3:03
  by
• 3:03
  Annie
• 3:04
  Duke.
• 3:04
  And
• 3:04
  I
• 3:04
  was
• 3:04
  so
• 3:05
  inspired
• 3:05
  I
• 3:05
  read
• 3:05
  her
• 3:06
  next
• 3:06
  book
• 3:06
  about
• 3:06
  decision
• 3:07
  making
• 3:07
  as
• 3:08
  well.
• 3:09
  Tell
• 3:10
  us
• 3:10
  about
• 3:10
  this
• 3:10
  book,
• 3:11
  Quit.
• 3:13
  It's
• 3:13
  about
• 3:14
  reframing
• 3:15
  what
• 3:16
  quitting
• 3:16
  is
• 3:17
  because
• 3:17
  we
• 3:17
  have
• 3:17
  such
• 3:17
  a
• 3:18
  negative
• 3:18
  connotation
• 3:19
  of
• 3:20
  quitting.
• 3:20
  Quitting,
• 3:20
  you're
• 3:21
  stopping
• 3:21
  something.
• 3:21
  Overall,
• 3:22
  as
• 3:22
  entrepreneurs
• 3:23
  in
• 3:24
  the
• 3:24
  business
• 3:24
  world,
• 3:25
  quit
• 3:26
  has
• 3:26
  a
• 3:26
  very
• 3:26
  negative
• 3:27
  connotation.
• 3:28
  And
• 3:28
  this
• 3:29
  book
• 3:29
  is
• 3:29
  about
• 3:29
  the
• 3:30
  power
• 3:30
  of
• 3:31
  knowing
• 3:31
  when
• 3:32
  the
• 3:32
  current
• 3:32
  course
• 3:33
  no
• 3:34
  longer
• 3:34
  serves
• 3:35
  you
• 3:35
  or
• 3:36
  others
• 3:37
  and
• 3:37
  when
• 3:37
  a
• 3:38
  Redirection
• 3:39
  is
• 3:40
  going
• 3:40
  to
• 3:40
  lead
• 3:40
  to
• 3:41
  a
• 3:41
  better
• 3:41
  outcome
• 3:41
  for
• 3:42
  you
• 3:42
  or
• 3:43
  others.
• 3:43
  It
• 3:43
  was
• 3:44
  reframing
• 3:45
  the
• 3:45
  benefit
• 3:46
  of
• 3:46
  quitting.
• 3:46
  And
• 3:47
  one
• 3:47
  particularly
• 3:48
  powerful
• 3:48
  component
• 3:49
  for
• 3:49
  me
• 3:50
  is
• 3:50
  that
• 3:50
  when
• 3:50
  you're
• 3:51
  in
• 3:51
  the
• 3:51
  throes
• 3:52
  of
• 3:52
  trying
• 3:52
  to
• 3:53
  make
• 3:53
  a
• 3:53
  decision,
• 3:54
  it's
• 3:55
  actually
• 3:55
  too
• 3:56
  late
• 3:56
  to
• 3:57
  think
• 3:57
  clearly
• 3:57
  about
• 3:58
  that
• 3:58
  decision.
• 3:58
  The
• 3:59
  best
• 3:59
  time
• 4:00
  to
• 4:00
  think
• 4:00
  about
• 4:01
  making
• 4:01
  that
• 4:02
  decision
• 4:02
  is
• 4:03
  before
• 4:03
  you
• 4:03
  need
• 4:04
  it.
• 4:04
  And
• 4:05
  it's
• 4:05
  going
• 4:05
  to
• 4:05
  feel
• 4:05
  like
• 4:06
  it's
• 4:06
  too
• 4:06
  soon,
• 4:07
  like
• 4:07
  everything's
• 4:07
  going
• 4:08
  well.
• 4:09
  That's
• 4:09
  the
• 4:09
  best
• 4:10
  time
• 4:10
  to
• 4:10
  change
• 4:11
  direction.
• 4:12
  Oh,
• 4:13
  my
• 4:13
  goodness.
• 4:13
  That's
• 4:14
  brilliant.
• 4:15
  Right?
• 4:15
  Like,
• 4:15
  you
• 4:16
  don't
• 4:16
  wait
• 4:16
  till
• 4:16
  the
• 4:16
  wolves
• 4:17
  are
• 4:17
  at
• 4:17
  your
• 4:17
  heels.
• 4:18
  That's
• 4:19
  exactly
• 4:19
  it.
• 4:20
  Right.
• 4:21
  So
• 4:21
  I
• 4:22
  love
• 4:22
  it.
• 4:22
  I'll
• 4:22
  pick
• 4:22
  this
• 4:23
  book
• 4:23
  up.
• 4:23
  It's
• 4:24
  by
• 4:24
  Annie.
• 4:24
  What
• 4:25
  was
• 4:25
  the
• 4:25
  last
• 4:25
  name?
• 4:26
  Duke.
• 4:27
  D
• 4:27
  U,
• 4:27
  K
• 4:27
  E.
• 4:29
  Duke.
• 4:30
  Great.
• 4:30
  All
• 4:30
  right.
• 4:31
  That's
• 4:31
  great.
• 4:32
  Well,
• 4:32
  tell
• 4:33
  us
• 4:33
  now
• 4:33
  more
• 4:34
  about
• 4:34
  Speak
• 4:35
  with
• 4:35
  Impact
• 4:36
  and
• 4:36
  what
• 4:36
  that
• 4:37
  means
• 4:37
  to
• 4:37
  you.
• 4:37
  How
• 4:37
  do
• 4:37
  you
• 4:38
  help
• 4:38
  leaders
• 4:40
  get
• 4:40
  out
• 4:40
  there,
• 4:40
  overcome
• 4:41
  their
• 4:41
  fears,
• 4:42
  and
• 4:43
  speak
• 4:43
  with
• 4:43
  confidence?
• 4:45
  The
• 4:46
  more
• 4:46
  senior
• 4:47
  the
• 4:47
  leaders
• 4:47
  I
• 4:48
  work
• 4:48
  with,
• 4:48
  the
• 4:48
  more
• 4:49
  they
• 4:49
  tell
• 4:49
  me
• 4:49
  how
• 4:50
  50,
• 4:51
  60,
• 4:52
  80%
• 4:53
  of
• 4:53
  their
• 4:53
  day
• 4:54
  is
• 4:54
  spent
• 4:54
  communicating
• 4:55
  the
• 4:55
  messages
• 4:56
  of
• 4:56
  the
• 4:56
  organization,
• 4:58
  which
• 4:58
  means
• 4:59
  how
• 4:59
  you
• 4:59
  communicate
• 5:00
  is
• 5:00
  how
• 5:00
  you
• 5:00
  lead.
• 5:02
  And
• 5:02
  that's
• 5:03
  where
• 5:03
  I
• 5:03
  like
• 5:03
  to
• 5:04
  focus
• 5:04
  on
• 5:04
  helping
• 5:05
  leaders.
• 5:05
  Because
• 5:06
  how
• 5:06
  we
• 5:06
  communicate
• 5:07
  starts
• 5:08
  with
• 5:08
  how
• 5:08
  we
• 5:08
  feel
• 5:09
  about
• 5:09
  ourselves.
• 5:10
  We
• 5:10
  have
• 5:11
  to
• 5:11
  inspire
• 5:11
  ourselves
• 5:12
  first
• 5:13
  before
• 5:13
  we
• 5:13
  can
• 5:13
  then
• 5:14
  inspire
• 5:14
  others.
• 5:15
  So
• 5:15
  whether
• 5:16
  I'm
• 5:16
  working
• 5:16
  with
• 5:16
  a
• 5:16
  leader
• 5:17
  one
• 5:17
  on
• 5:17
  one,
• 5:17
  or
• 5:18
  a
• 5:18
  group
• 5:18
  through
• 5:18
  a
• 5:19
  keynote,
• 5:19
  it
• 5:20
  starts
• 5:20
  by
• 5:20
  looking
• 5:21
  within
• 5:21
  to
• 5:21
  determine
• 5:22
  for
• 5:23
  each
• 5:23
  person,
• 5:23
  why
• 5:24
  am
• 5:24
  I
• 5:24
  called
• 5:25
  to
• 5:25
  lead?
• 5:26
  And
• 5:26
  harnessing
• 5:27
  our
• 5:27
  sense
• 5:27
  of
• 5:28
  purpose
• 5:29
  as
• 5:29
  a
• 5:29
  grounding
• 5:30
  force
• 5:31
  that
• 5:31
  then
• 5:31
  helps
• 5:32
  us
• 5:32
  communicate
• 5:33
  effectively.
• 5:33
  And
• 5:34
  that's
• 5:34
  what
• 5:34
  I
• 5:34
  love
• 5:34
  to
• 5:35
  do
• 5:35
  with
• 5:35
  my
• 5:35
  work.
• 5:36
  That
• 5:37
  is
• 5:37
  so
• 5:37
  cool.
• 5:37
  So,
• 5:38
  and
• 5:38
  this
• 5:38
  you
• 5:38
  talk
• 5:39
  about
• 5:39
  a
• 5:39
  lot
• 5:39
  in
• 5:40
  your
• 5:40
  book.
• 5:40
  Your
• 5:40
  book,
• 5:41
  which
• 5:41
  I
• 5:41
  have
• 5:41
  right
• 5:42
  here,
• 5:42
  it's
• 5:43
  about
• 5:43
  why
• 5:44
  me?
• 5:44
  Why
• 5:45
  am
• 5:45
  I
• 5:45
  the
• 5:45
  leader,
• 5:45
  and
• 5:46
  what's
• 5:46
  the
• 5:46
  reason
• 5:46
  why
• 5:46
  I'm
• 5:47
  coming
• 5:47
  here
• 5:47
  to
• 5:47
  speak
• 5:48
  on
• 5:48
  this
• 5:49
  behalf.
• 5:49
  Talk
• 5:49
  a
• 5:50
  little
• 5:50
  bit
• 5:50
  about
• 5:50
  purpose
• 5:51
  and
• 5:51
  vision
• 5:51
  and
• 5:52
  this
• 5:53
  concept
• 5:53
  that
• 5:54
  a
• 5:54
  leader
• 5:55
  needs
• 5:55
  to
• 5:56
  bring
• 5:56
  to
• 5:57
  the
• 5:57
  table
• 5:57
  within
• 5:58
  an
• 5:58
  organization.
• 5:59
  I'm
• 6:00
  so
• 6:00
  glad
• 6:00
  that
• 6:00
  you
• 6:00
  mentioned
• 6:01
  that
• 6:01
  concept.
• 6:02
  The
• 6:02
  why
• 6:02
  me
• 6:03
  or
• 6:03
  the
• 6:03
  way
• 6:03
  I
• 6:03
  phrase
• 6:03
  it,
• 6:04
  is
• 6:04
  why
• 6:04
  you.
• 6:04
  But
• 6:04
  then
• 6:05
  you
• 6:05
  interpret
• 6:05
  it
• 6:05
  again
• 6:06
  as
• 6:06
  why
• 6:06
  me?
• 6:06
  Looking
• 6:07
  inward,
• 6:08
  it's
• 6:08
  not.
• 6:09
  Why
• 6:09
  are
• 6:09
  you
• 6:10
  qualified?
• 6:10
  Why
• 6:11
  are
• 6:11
  you
• 6:11
  the
• 6:11
  best
• 6:11
  person
• 6:12
  to
• 6:12
  deliver
• 6:12
  this
• 6:13
  speech?
• 6:13
  Those
• 6:13
  are
• 6:14
  external
• 6:14
  validators.
• 6:16
  Why
• 6:16
  do
• 6:16
  you
• 6:16
  care
• 6:18
  about
• 6:18
  the
• 6:19
  work
• 6:19
  you
• 6:19
  do
• 6:20
  and
• 6:20
  the
• 6:20
  people
• 6:21
  you
• 6:21
  represent?
• 6:22
  And
• 6:22
  when
• 6:22
  was
• 6:22
  a
• 6:23
  moment
• 6:23
  in
• 6:23
  your
• 6:23
  life
• 6:24
  that
• 6:24
  made
• 6:24
  you
• 6:24
  care?
• 6:26
  When
• 6:26
  you
• 6:26
  answer
• 6:27
  those
• 6:27
  questions
• 6:28
  and
• 6:28
  really
• 6:28
  dive
• 6:29
  deep
• 6:29
  into
• 6:29
  your
• 6:30
  sense
• 6:30
  of
• 6:30
  purpose,
• 6:31
  your
• 6:31
  why
• 6:32
  you
• 6:32
  is
• 6:32
  not
• 6:33
  to
• 6:33
  increase
• 6:33
  shareholder
• 6:34
  value.
• 6:35
  It's
• 6:36
  deeper,
• 6:36
  it's
• 6:37
  more
• 6:37
  powerful.
• 6:38
  And
• 6:38
  the
• 6:39
  story
• 6:39
  that
• 6:39
  you
• 6:40
  connect
• 6:40
  with
• 6:41
  reminds
• 6:42
  you
• 6:42
  that
• 6:42
  your
• 6:42
  right
• 6:43
  to
• 6:43
  speak
• 6:43
  comes
• 6:43
  from
• 6:44
  within.
• 6:45
  Once
• 6:45
  you
• 6:45
  answer
• 6:46
  those
• 6:46
  questions,
• 6:47
  it
• 6:47
  grounds
• 6:47
  you
• 6:48
  in
• 6:48
  your
• 6:48
  authenticity
• 6:49
  because
• 6:49
  you're
• 6:50
  no
• 6:50
  longer
• 6:50
  trying
• 6:50
  to
• 6:51
  play
• 6:51
  the
• 6:51
  role
• 6:51
  of
• 6:52
  the
• 6:52
  leader
• 6:52
  that
• 6:52
  you
• 6:52
  think
• 6:53
  everyone
• 6:53
  expects
• 6:54
  of
• 6:54
  you.
• 6:54
  Your
• 6:55
  authenticity
• 6:56
  becomes
• 6:56
  one
• 6:56
  of
• 6:56
  your
• 6:57
  most
• 6:57
  powerful
• 6:58
  communication
• 6:59
  tools
• 6:59
  because
• 7:00
  it
• 7:00
  helps
• 7:00
  you
• 7:01
  harness
• 7:01
  authentic
• 7:02
  emotion
• 7:03
  and
• 7:04
  real
• 7:05
  language,
• 7:05
  as
• 7:05
  opposed
• 7:06
  to
• 7:06
  jargon
• 7:07
  or
• 7:07
  acronyms,
• 7:08
  that
• 7:08
  has
• 7:08
  a
• 7:08
  much
• 7:09
  powerful
• 7:10
  motivating
• 7:11
  presence
• 7:11
  and
• 7:11
  impact
• 7:12
  on
• 7:13
  your
• 7:13
  audience.
• 7:14
  So
• 7:14
  the
• 7:14
  why
• 7:15
  me?
• 7:15
  That
• 7:15
  why
• 7:16
  you
• 7:16
  statement
• 7:17
  really
• 7:17
  is
• 7:18
  the
• 7:18
  cornerstone
• 7:18
  of
• 7:19
  what
• 7:19
  I
• 7:19
  teach
• 7:19
  in
• 7:20
  every
• 7:20
  situation
• 7:22
  because
• 7:23
  it
• 7:23
  becomes
• 7:23
  the
• 7:23
  foundation
• 7:24
  upon
• 7:24
  which
• 7:25
  every
• 7:25
  other
• 7:25
  part
• 7:25
  of
• 7:26
  our
• 7:26
  leadership
• 7:26
  is
• 7:26
  built.
• 7:28
  So
• 7:29
  I'm
• 7:29
  curious,
• 7:29
  Allison,
• 7:30
  because
• 7:31
  you've
• 7:31
  been
• 7:31
  doing
• 7:32
  this
• 7:32
  work
• 7:33
  for
• 7:33
  a
• 7:33
  long
• 7:34
  time
• 7:35
  and
• 7:35
  at
• 7:35
  a
• 7:36
  very
• 7:37
  professional,
• 7:38
  successful
• 7:40
  level.
• 7:41
  What
• 7:42
  is
• 7:42
  your
• 7:42
  reason?
• 7:43
  What
• 7:43
  gets
• 7:43
  you
• 7:44
  up
• 7:44
  and
• 7:46
  motivates
• 7:46
  you
• 7:47
  every
• 7:47
  day
• 7:47
  to
• 7:47
  work
• 7:48
  with
• 7:48
  leaders
• 7:48
  and
• 7:49
  to
• 7:49
  get
• 7:49
  on
• 7:49
  stage
• 7:50
  and
• 7:50
  do
• 7:50
  keynotes?
• 7:52
  Appreciate
• 7:52
  that
• 7:53
  you
• 7:53
  asked
• 7:53
  that,
• 7:53
  because
• 7:54
  so
• 7:54
  often
• 7:55
  when
• 7:55
  you
• 7:55
  do
• 7:55
  this
• 7:56
  work
• 7:56
  continuously,
• 7:57
  especially
• 7:58
  if
• 7:58
  you're
• 7:58
  a
• 7:58
  keynote
• 7:59
  speaker
• 7:59
  and
• 7:59
  you're
• 7:59
  sharing
• 8:00
  the
• 8:00
  same
• 8:00
  stories
• 8:01
  and
• 8:01
  keynotes
• 8:02
  all
• 8:02
  around
• 8:02
  the
• 8:02
  world,
• 8:03
  how
• 8:03
  do
• 8:03
  you
• 8:04
  keep
• 8:04
  those
• 8:04
  stories
• 8:05
  fresh
• 8:05
  where
• 8:06
  it
• 8:06
  might
• 8:06
  be
• 8:06
  new
• 8:07
  for
• 8:07
  your
• 8:07
  audience,
• 8:07
  but
• 8:08
  it's
• 8:08
  not
• 8:08
  new
• 8:08
  for
• 8:08
  you
• 8:09
  delivering
• 8:09
  it?
• 8:10
  And
• 8:10
  the
• 8:11
  mantra
• 8:11
  that
• 8:12
  I
• 8:12
  repeat
• 8:12
  to
• 8:12
  myself
• 8:13
  before
• 8:14
  every
• 8:14
  presentation,
• 8:16
  I
• 8:16
  go
• 8:16
  into
• 8:16
  the
• 8:16
  restroom,
• 8:17
  I
• 8:18
  look
• 8:18
  at
• 8:18
  myself
• 8:18
  in
• 8:18
  the
• 8:18
  mirror,
• 8:19
  and
• 8:19
  I
• 8:19
  say
• 8:20
  to
• 8:20
  myself,
• 8:21
  I'm
• 8:21
  going
• 8:21
  to
• 8:22
  be
• 8:22
  the
• 8:22
  voice
• 8:22
  that
• 8:22
  one
• 8:23
  person
• 8:23
  needs
• 8:23
  to
• 8:24
  hear
• 8:24
  today.
• 8:26
  And
• 8:27
  it's
• 8:27
  based
• 8:27
  on
• 8:27
  this
• 8:28
  belief
• 8:28
  that
• 8:29
  these
• 8:29
  messages
• 8:31
  will
• 8:31
  change
• 8:32
  people's
• 8:32
  lives.
• 8:33
  Often
• 8:33
  we
• 8:33
  don't
• 8:34
  hear
• 8:34
  them,
• 8:35
  or
• 8:36
  they're
• 8:36
  not
• 8:36
  delivered
• 8:37
  in
• 8:38
  a
• 8:38
  way
• 8:38
  that
• 8:38
  we're
• 8:39
  ready
• 8:39
  to
• 8:39
  hear.
• 8:40
  When
• 8:40
  people
• 8:40
  hear
• 8:41
  those
• 8:41
  messages,
• 8:41
  it
• 8:42
  touches
• 8:42
  them
• 8:42
  in
• 8:42
  a
• 8:42
  very
• 8:43
  personal
• 8:43
  place
• 8:44
  that
• 8:44
  then
• 8:45
  becomes
• 8:45
  an
• 8:45
  inspirational
• 8:46
  force
• 8:47
  where
• 8:47
  they
• 8:47
  inspire
• 8:48
  themselves
• 8:49
  so
• 8:49
  that
• 8:50
  they
• 8:50
  can
• 8:50
  then
• 8:51
  inspire
• 8:51
  others.
• 8:52
  And
• 8:52
  I
• 8:52
  have
• 8:52
  people
• 8:53
  come
• 8:53
  up
• 8:53
  to
• 8:53
  me
• 8:54
  after
• 8:54
  events
• 8:55
  to
• 8:55
  say,
• 8:56
  that
• 8:56
  was
• 8:56
  the
• 8:57
  voice
• 8:57
  I
• 8:57
  needed
• 8:57
  to
• 8:58
  hear
• 8:58
  today.
• 8:59
  Well,
• 9:00
  I
• 9:00
  love
• 9:01
  that.
• 9:01
  And
• 9:01
  I
• 9:02
  love
• 9:02
  that
• 9:02
  you've
• 9:02
  had
• 9:02
  this
• 9:03
  purpose
• 9:03
  all
• 9:04
  along
• 9:04
  and
• 9:04
  that
• 9:05
  this
• 9:05
  is
• 9:05
  continuous.
• 9:06
  I
• 9:07
  think
• 9:07
  there's
• 9:08
  a
• 9:08
  common
• 9:09
  thread
• 9:10
  for
• 9:10
  great
• 9:11
  leaders
• 9:11
  where
• 9:11
  they.
• 9:11
  They
• 9:12
  have
• 9:12
  a
• 9:12
  real
• 9:13
  clear,
• 9:13
  consistent
• 9:14
  purpose.
• 9:14
  What
• 9:15
  you
• 9:15
  just
• 9:15
  told
• 9:16
  me
• 9:16
  made
• 9:16
  me
• 9:16
  think
• 9:17
  about
• 9:18
  great
• 9:18
  leaders
• 9:19
  of
• 9:19
  organizations.
• 9:20
  And
• 9:20
  you
• 9:21
  work
• 9:21
  with
• 9:21
  lots
• 9:21
  of
• 9:21
  executives,
• 9:22
  founders
• 9:23
  and
• 9:23
  CEOs.
• 9:26
  They're
• 9:26
  going
• 9:26
  around
• 9:27
  repeating
• 9:27
  themselves,
• 9:28
  even
• 9:29
  if
• 9:29
  it's
• 9:29
  to
• 9:29
  the
• 9:29
  same
• 9:30
  audience.
• 9:30
  Right?
• 9:31
  Because
• 9:31
  if
• 9:32
  you're
• 9:32
  the
• 9:32
  founder,
• 9:33
  you're
• 9:33
  the
• 9:33
  leader,
• 9:34
  you're
• 9:35
  the
• 9:35
  one
• 9:35
  who's
• 9:35
  creating
• 9:36
  that
• 9:37
  narrative.
• 9:38
  And
• 9:39
  I
• 9:39
  think
• 9:40
  that's
• 9:40
  a
• 9:40
  huge
• 9:40
  opportunity
• 9:41
  to
• 9:42
  transform
• 9:43
  people's
• 9:43
  lives.
• 9:44
  Right.
• 9:45
  It
• 9:46
  also
• 9:46
  becomes
• 9:46
  more
• 9:46
  challenging
• 9:47
  the
• 9:47
  More
• 9:47
  senior
• 9:48
  you
• 9:48
  become
• 9:48
  and
• 9:49
  the
• 9:49
  larger
• 9:49
  your
• 9:50
  company
• 9:50
  becomes
• 9:51
  because
• 9:52
  you
• 9:53
  start
• 9:53
  to
• 9:53
  have
• 9:54
  other
• 9:54
  people
• 9:54
  weigh
• 9:55
  in
• 9:55
  on
• 9:55
  those
• 9:55
  messages.
• 9:56
  At
• 9:57
  a
• 9:57
  certain
• 9:57
  level,
• 9:58
  your
• 9:58
  executive
• 9:58
  comms
• 9:59
  team
• 9:59
  is
• 10:00
  handing
• 10:00
  you
• 10:00
  these
• 10:01
  messages.
• 10:01
  I'll
• 10:02
  work
• 10:02
  with
• 10:02
  executives
• 10:03
  where
• 10:04
  they're
• 10:04
  about
• 10:04
  to
• 10:05
  deliver
• 10:05
  their
• 10:05
  town
• 10:06
  hall,
• 10:06
  and
• 10:06
  they
• 10:07
  get
• 10:07
  these
• 10:07
  messages
• 10:08
  from
• 10:09
  their
• 10:09
  executive
• 10:09
  comms
• 10:10
  team,
• 10:10
  and
• 10:10
  they're
• 10:11
  like,
• 10:11
  well,
• 10:12
  this
• 10:12
  is
• 10:12
  not
• 10:12
  how
• 10:13
  I
• 10:13
  talk.
• 10:13
  If
• 10:14
  you
• 10:14
  just
• 10:14
  read
• 10:14
  what's
• 10:15
  written
• 10:15
  for
• 10:16
  you,
• 10:17
  then
• 10:17
  you
• 10:17
  sound
• 10:18
  like
• 10:18
  a
• 10:18
  talking
• 10:19
  head,
• 10:19
  and
• 10:19
  it
• 10:20
  creates
• 10:20
  a
• 10:20
  barrier
• 10:20
  between
• 10:21
  you
• 10:21
  and
• 10:21
  your
• 10:21
  audience.
• 10:22
  So
• 10:22
  what
• 10:22
  I
• 10:23
  do
• 10:23
  with
• 10:23
  a
• 10:23
  lot
• 10:23
  of
• 10:23
  senior
• 10:24
  executives
• 10:25
  when
• 10:25
  they
• 10:25
  have
• 10:25
  a
• 10:25
  whole
• 10:26
  team
• 10:26
  preparing
• 10:27
  the
• 10:27
  message,
• 10:28
  is
• 10:28
  I
• 10:28
  work
• 10:29
  with
• 10:29
  them
• 10:29
  to
• 10:30
  humanize
• 10:30
  the
• 10:30
  message
• 10:31
  so
• 10:31
  that
• 10:31
  their
• 10:32
  stories,
• 10:33
  their
• 10:34
  language,
• 10:35
  their
• 10:35
  phrasing,
• 10:36
  their
• 10:36
  cadence
• 10:37
  comes
• 10:37
  out.
• 10:38
  Even
• 10:38
  if
• 10:39
  the
• 10:39
  legal
• 10:39
  department
• 10:40
  said
• 10:40
  you
• 10:40
  had
• 10:40
  to
• 10:41
  phrase
• 10:41
  certain
• 10:41
  messages
• 10:42
  this
• 10:42
  way,
• 10:42
  sure,
• 10:43
  trust
• 10:43
  legal.
• 10:44
  But
• 10:45
  also
• 10:46
  add
• 10:46
  in
• 10:47
  some
• 10:47
  of
• 10:47
  those
• 10:47
  personal
• 10:48
  components
• 10:49
  so
• 10:49
  that
• 10:49
  you
• 10:49
  ensure
• 10:50
  that
• 10:50
  it's
• 10:51
  actually
• 10:51
  you
• 10:52
  speaking
• 10:53
  as
• 10:53
  opposed
• 10:53
  to
• 10:54
  just
• 10:54
  your
• 10:54
  role
• 10:55
  speaking.
• 10:57
  Beautiful.
• 10:57
  And
• 10:58
  say
• 10:58
  more,
• 10:59
  because
• 11:00
  I
• 11:00
  know
• 11:00
  this
• 11:00
  is
• 11:00
  another
• 11:00
  big
• 11:01
  theme
• 11:01
  in
• 11:01
  your
• 11:02
  book,
• 11:03
  and
• 11:03
  it's
• 11:03
  an
• 11:03
  area
• 11:03
  that
• 11:04
  I
• 11:04
  personally
• 11:05
  want
• 11:06
  to
• 11:06
  get
• 11:06
  better
• 11:06
  at.
• 11:07
  Is
• 11:07
  storytelling
• 11:10
  like
• 11:10
  the
• 11:10
  art
• 11:10
  of
• 11:11
  storytelling
• 11:12
  and
• 11:12
  why
• 11:12
  it's
• 11:12
  so
• 11:13
  important?
• 11:15
  It's
• 11:15
  been
• 11:16
  important
• 11:16
  our
• 11:17
  entire
• 11:17
  lives.
• 11:18
  Throughout
• 11:19
  human
• 11:19
  history,
• 11:20
  storytelling
• 11:21
  has
• 11:21
  been
• 11:21
  a
• 11:21
  way
• 11:22
  in
• 11:22
  which
• 11:22
  we've
• 11:22
  educated,
• 11:24
  taught,
• 11:25
  connected,
• 11:25
  guided
• 11:26
  one
• 11:26
  another.
• 11:27
  Yes,
• 11:28
  it's
• 11:28
  a
• 11:28
  buzzword,
• 11:29
  and
• 11:29
  it's
• 11:29
  still
• 11:30
  critical
• 11:30
  as
• 11:31
  leaders
• 11:31
  that
• 11:31
  we
• 11:31
  use
• 11:32
  it,
• 11:32
  regardless
• 11:32
  of
• 11:33
  whether
• 11:33
  it's
• 11:33
  a
• 11:33
  buzzword
• 11:34
  or
• 11:34
  not.
• 11:34
  Storytelling
• 11:35
  is
• 11:35
  important.
• 11:37
  Three
• 11:37
  reasons.
• 11:38
  The
• 11:38
  first
• 11:38
  being
• 11:39
  stories
• 11:40
  are
• 11:41
  more
• 11:41
  memorable.
• 11:42
  When
• 11:42
  I
• 11:43
  read
• 11:43
  off
• 11:43
  a
• 11:43
  list
• 11:44
  of
• 11:44
  facts,
• 11:44
  you
• 11:45
  probably
• 11:45
  won't
• 11:45
  remember
• 11:46
  them.
• 11:46
  If
• 11:46
  I
• 11:46
  tell
• 11:46
  you
• 11:47
  a
• 11:47
  story,
• 11:48
  you
• 11:48
  are
• 11:49
  exponentially
• 11:49
  more
• 11:50
  likely
• 11:50
  to
• 11:50
  remember
• 11:51
  the
• 11:51
  story,
• 11:52
  which
• 11:52
  means
• 11:52
  you'll
• 11:52
  remember
• 11:53
  the
• 11:53
  message.
• 11:54
  The
• 11:54
  second
• 11:54
  reason
• 11:55
  stories
• 11:55
  are
• 11:55
  important
• 11:56
  is
• 11:56
  because
• 11:57
  they
• 11:57
  activate
• 11:58
  your
• 11:58
  audience's
• 11:59
  brains
• 12:00
  in
• 12:00
  ways
• 12:01
  that
• 12:01
  facts
• 12:01
  just
• 12:02
  do
• 12:02
  not.
• 12:02
  If
• 12:02
  I
• 12:03
  talk
• 12:03
  about
• 12:04
  the
• 12:04
  scent
• 12:04
  of
• 12:04
  lavender
• 12:05
  when
• 12:05
  I
• 12:06
  walked
• 12:06
  through
• 12:06
  the
• 12:06
  lavender
• 12:07
  fields
• 12:07
  in
• 12:08
  Croatia,
• 12:08
  the
• 12:09
  part
• 12:09
  of
• 12:09
  your
• 12:09
  brain
• 12:10
  that
• 12:10
  processes
• 12:11
  smell
• 12:12
  is
• 12:12
  activated.
• 12:14
  It
• 12:14
  changes
• 12:15
  the
• 12:16
  engagement
• 12:16
  of
• 12:16
  your
• 12:17
  brain,
• 12:17
  which
• 12:17
  leads
• 12:18
  to
• 12:18
  the
• 12:18
  third
• 12:18
  reason
• 12:19
  that
• 12:19
  stories
• 12:19
  are
• 12:20
  powerful,
• 12:20
  and
• 12:21
  that's
• 12:21
  that
• 12:21
  they
• 12:22
  also
• 12:22
  engage
• 12:23
  your
• 12:23
  emotions
• 12:24
  as
• 12:24
  well.
• 12:24
  So
• 12:25
  if
• 12:25
  I
• 12:25
  tell
• 12:25
  you
• 12:25
  an
• 12:26
  emotional
• 12:26
  story,
• 12:27
  even
• 12:27
  if
• 12:27
  you
• 12:27
  weren't
• 12:28
  there,
• 12:29
  your
• 12:29
  brain
• 12:30
  starts
• 12:30
  to
• 12:30
  produce
• 12:31
  oxytocin,
• 12:32
  which
• 12:32
  is
• 12:32
  a
• 12:32
  chemical
• 12:33
  that
• 12:33
  creates
• 12:33
  a
• 12:34
  feeling
• 12:34
  of
• 12:34
  trust
• 12:35
  and
• 12:35
  connection.
• 12:36
  So
• 12:36
  I
• 12:37
  neurologically
• 12:38
  connect
• 12:39
  with
• 12:39
  you
• 12:39
  and
• 12:40
  you
• 12:40
  to
• 12:40
  me
• 12:41
  through
• 12:42
  telling
• 12:42
  stories.
• 12:43
  So
• 12:43
  anytime
• 12:44
  an
• 12:44
  executive
• 12:45
  is
• 12:45
  thinking,
• 12:45
  how
• 12:46
  do
• 12:46
  I
• 12:46
  engage
• 12:46
  my
• 12:47
  audience?
• 12:47
  It's
• 12:48
  stop
• 12:49
  talking
• 12:49
  about
• 12:49
  the
• 12:49
  facts.
• 12:50
  I
• 12:50
  mean,
• 12:50
  yes,
• 12:50
  include
• 12:51
  the
• 12:52
  numbers
• 12:52
  and
• 12:52
  the
• 12:52
  statistics.
• 12:53
  And
• 12:54
  then
• 12:54
  every
• 12:54
  so
• 12:55
  often,
• 12:55
  say,
• 12:55
  let
• 12:56
  me
• 12:56
  step
• 12:56
  back
• 12:56
  and
• 12:57
  give
• 12:57
  you
• 12:57
  an
• 12:57
  example
• 12:57
  of
• 12:58
  this
• 12:58
  in
• 12:58
  action.
• 12:59
  And
• 13:00
  that's
• 13:00
  what
• 13:00
  makes
• 13:00
  those
• 13:00
  stories
• 13:01
  memorable.
• 13:03
  Great.
• 13:03
  And
• 13:04
  so
• 13:05
  your
• 13:06
  book
• 13:06
  is
• 13:06
  Speak
• 13:07
  with
• 13:07
  Impact.
• 13:08
  And
• 13:08
  I
• 13:08
  know
• 13:08
  that
• 13:09
  your
• 13:10
  message
• 13:10
  is
• 13:11
  so
• 13:11
  much
• 13:12
  about
• 13:12
  the
• 13:12
  concept
• 13:13
  of
• 13:13
  making
• 13:14
  a
• 13:14
  particular
• 13:15
  point,
• 13:16
  actually
• 13:17
  having
• 13:18
  impact.
• 13:20
  Tell
• 13:21
  us
• 13:21
  more
• 13:21
  about
• 13:22
  what
• 13:23
  impact.
• 13:23
  What
• 13:24
  do
• 13:24
  you
• 13:24
  mean
• 13:25
  by
• 13:25
  impact?
• 13:26
  How
• 13:26
  do
• 13:26
  you
• 13:26
  know
• 13:27
  after
• 13:28
  a
• 13:28
  talk
• 13:29
  or
• 13:29
  communication,
• 13:31
  if
• 13:31
  you've
• 13:31
  created
• 13:32
  impact?
• 13:35
  Impact
• 13:35
  takes
• 13:36
  many
• 13:36
  forms.
• 13:37
  In
• 13:37
  my
• 13:38
  introduction,
• 13:38
  you
• 13:39
  clearly
• 13:39
  said
• 13:40
  positive
• 13:40
  impact
• 13:41
  because
• 13:41
  impact
• 13:42
  can
• 13:42
  be
• 13:42
  negative
• 13:43
  as
• 13:43
  well.
• 13:44
  What
• 13:44
  does
• 13:45
  impact
• 13:45
  look
• 13:46
  like?
• 13:46
  An
• 13:46
  impact
• 13:47
  of
• 13:47
  something
• 13:48
  is
• 13:48
  a
• 13:48
  physical
• 13:49
  mark,
• 13:49
  the
• 13:50
  crater.
• 13:50
  A
• 13:51
  crater
• 13:51
  is
• 13:52
  an
• 13:52
  impact
• 13:53
  that
• 13:53
  a
• 13:53
  meteor
• 13:54
  has
• 13:54
  had
• 13:54
  on
• 13:54
  the
• 13:55
  ground.
• 13:55
  It's
• 13:55
  something
• 13:56
  that
• 13:56
  memorable
• 13:57
  or
• 13:58
  market
• 13:58
  that
• 13:59
  lasts.
• 13:59
  And
• 14:00
  so
• 14:00
  when
• 14:00
  we
• 14:00
  think
• 14:00
  about
• 14:01
  how
• 14:01
  do
• 14:02
  we
• 14:02
  as
• 14:02
  leaders
• 14:03
  make
• 14:03
  an
• 14:04
  impact?
• 14:04
  It
• 14:05
  means
• 14:05
  how
• 14:05
  do
• 14:05
  we
• 14:06
  do
• 14:06
  something
• 14:07
  that
• 14:07
  produces
• 14:08
  a
• 14:09
  tangible
• 14:10
  change
• 14:11
  for
• 14:11
  the
• 14:11
  better?
• 14:12
  Is
• 14:13
  that
• 14:13
  tangible
• 14:14
  change
• 14:15
  a
• 14:15
  feeling
• 14:16
  that
• 14:16
  your
• 14:16
  audience
• 14:17
  has
• 14:17
  of
• 14:17
  connection?
• 14:18
  If
• 14:18
  your
• 14:19
  audience
• 14:19
  feels
• 14:20
  that
• 14:20
  connection
• 14:21
  with
• 14:21
  you,
• 14:22
  then
• 14:22
  perhaps
• 14:22
  it's
• 14:23
  the
• 14:23
  chemical
• 14:23
  reaction
• 14:24
  that
• 14:24
  is
• 14:25
  that
• 14:25
  impact.
• 14:26
  And
• 14:26
  then,
• 14:27
  even
• 14:28
  better,
• 14:28
  did
• 14:29
  they
• 14:29
  take
• 14:29
  action
• 14:30
  based
• 14:30
  on
• 14:30
  what
• 14:30
  you
• 14:31
  said?
• 14:31
  So
• 14:31
  they
• 14:31
  don't
• 14:32
  just
• 14:33
  smile
• 14:33
  and
• 14:33
  nod
• 14:34
  when
• 14:34
  you're
• 14:34
  talking
• 14:34
  about
• 14:35
  the
• 14:35
  new
• 14:35
  direction
• 14:36
  of
• 14:36
  the
• 14:36
  company
• 14:37
  or
• 14:37
  talking
• 14:37
  them
• 14:38
  through
• 14:38
  this
• 14:38
  time
• 14:39
  of
• 14:39
  uncertainty
• 14:40
  and
• 14:40
  change
• 14:41
  as
• 14:41
  they
• 14:41
  worry
• 14:41
  about
• 14:42
  AI
• 14:42
  and
• 14:42
  their
• 14:43
  jobs?
• 14:43
  Can
• 14:44
  your
• 14:44
  words
• 14:45
  actually
• 14:45
  have
• 14:46
  a
• 14:46
  positive
• 14:47
  impact
• 14:47
  on
• 14:48
  job
• 14:48
  performance,
• 14:49
  on
• 14:50
  productivity?
• 14:51
  Does
• 14:52
  it
• 14:52
  have
• 14:52
  a
• 14:52
  measurable
• 14:53
  impact
• 14:53
  on
• 14:54
  employment,
• 14:54
  employee
• 14:54
  satisfaction
• 14:56
  and
• 14:56
  engagement?
• 14:57
  That's
• 14:57
  what
• 14:58
  we
• 14:58
  mean
• 14:58
  by
• 14:58
  impact.
• 15:00
  Brilliant.
• 15:01
  So
• 15:01
  I'm
• 15:01
  wondering
• 15:02
  if
• 15:03
  you
• 15:03
  could
• 15:03
  share
• 15:04
  with
• 15:04
  us
• 15:04
  perhaps
• 15:05
  an
• 15:05
  example
• 15:06
  of
• 15:06
  this,
• 15:07
  because
• 15:07
  I
• 15:07
  think
• 15:09
  great
• 15:10
  leaders
• 15:10
  are
• 15:11
  impactful,
• 15:12
  right?
• 15:13
  They're
• 15:13
  able
• 15:13
  to
• 15:14
  bring
• 15:14
  their
• 15:15
  organizations
• 15:16
  through
• 15:16
  evolution
• 15:17
  and
• 15:17
  growth
• 15:18
  and
• 15:18
  change
• 15:18
  and
• 15:19
  transformation.
• 15:20
  So
• 15:21
  all
• 15:21
  day
• 15:22
  long,
• 15:22
  we
• 15:22
  need
• 15:22
  to
• 15:22
  be,
• 15:23
  as
• 15:23
  leaders,
• 15:23
  founders,
• 15:24
  creating
• 15:25
  impact.
• 15:25
  So
• 15:26
  I'm
• 15:26
  curious,
• 15:26
  just
• 15:26
  so
• 15:27
  we
• 15:27
  can
• 15:27
  all,
• 15:27
  like,
• 15:28
  ground
• 15:28
  ourselves
• 15:28
  in
• 15:28
  something
• 15:29
  tangible,
• 15:30
  a
• 15:30
  time
• 15:30
  that
• 15:30
  you
• 15:31
  work
• 15:31
  with
• 15:31
  somebody
• 15:31
  where
• 15:32
  you
• 15:32
  really
• 15:32
  help
• 15:32
  them,
• 15:33
  they
• 15:33
  needed
• 15:33
  to
• 15:33
  make
• 15:34
  a
• 15:34
  change
• 15:34
  in
• 15:35
  their
• 15:35
  organization,
• 15:36
  where
• 15:36
  some
• 15:36
  change
• 15:36
  was
• 15:36
  happening
• 15:37
  in
• 15:37
  the
• 15:37
  world,
• 15:37
  and
• 15:38
  they
• 15:38
  needed
• 15:38
  to
• 15:38
  make
• 15:38
  a
• 15:39
  change
• 15:39
  and
• 15:39
  have
• 15:39
  a
• 15:40
  new
• 15:40
  outcome
• 15:40
  come
• 15:41
  about.
• 15:42
  Is
• 15:43
  there
• 15:43
  an
• 15:43
  idea
• 15:44
  or
• 15:44
  a
• 15:44
  story
• 15:44
  you
• 15:45
  could
• 15:45
  tell
• 15:45
  around
• 15:45
  that?
• 15:47
  Yes,
• 15:47
  I
• 15:47
  can
• 15:47
  think
• 15:47
  of
• 15:48
  a
• 15:48
  specific
• 15:48
  example.
• 15:49
  And
• 15:50
  it
• 15:50
  also
• 15:51
  talks
• 15:51
  about
• 15:52
  a
• 15:52
  counterintuitive
• 15:53
  component
• 15:54
  of
• 15:54
  leadership,
• 15:54
  communication,
• 15:55
  which
• 15:56
  is
• 15:56
  when
• 15:57
  not
• 15:57
  to
• 15:57
  talk.
• 15:58
  There's
• 15:58
  when
• 15:58
  to
• 15:58
  talk
• 15:59
  and
• 15:59
  there's
• 15:59
  when
• 15:59
  to
• 15:59
  stay
• 16:00
  silent.
• 16:01
  I'll
• 16:01
  never
• 16:01
  forget
• 16:02
  this
• 16:02
  was
• 16:02
  a
• 16:02
  senior
• 16:02
  leader
• 16:03
  I
• 16:03
  was
• 16:03
  working
• 16:03
  with
• 16:04
  within
• 16:04
  a
• 16:04
  large
• 16:04
  organization.
• 16:06
  And
• 16:07
  this
• 16:07
  individual
• 16:08
  was
• 16:09
  tasked
• 16:09
  with
• 16:10
  moving
• 16:11
  into
• 16:11
  a
• 16:11
  new
• 16:11
  leadership
• 16:12
  role
• 16:12
  over
• 16:13
  a
• 16:13
  group
• 16:14
  that
• 16:14
  had
• 16:15
  just
• 16:15
  been
• 16:15
  publicly
• 16:16
  chastised
• 16:17
  by
• 16:17
  someone
• 16:18
  else
• 16:18
  within
• 16:18
  that
• 16:18
  organization.
• 16:20
  This
• 16:20
  leader
• 16:21
  is
• 16:21
  now
• 16:21
  responsible
• 16:22
  for
• 16:22
  leading
• 16:23
  this
• 16:23
  new
• 16:23
  group,
• 16:24
  raising
• 16:25
  their
• 16:25
  morale
• 16:27
  and
• 16:27
  bringing
• 16:27
  them
• 16:28
  together
• 16:28
  to
• 16:28
  productively
• 16:29
  confront
• 16:30
  the
• 16:31
  issue
• 16:32
  for
• 16:32
  which
• 16:32
  they
• 16:32
  had
• 16:33
  been
• 16:33
  called
• 16:33
  out.
• 16:34
  This
• 16:34
  person
• 16:34
  came
• 16:35
  to
• 16:35
  me
• 16:35
  for
• 16:35
  coaching
• 16:36
  to
• 16:37
  write
• 16:37
  a
• 16:37
  speech
• 16:38
  to
• 16:39
  address
• 16:39
  that
• 16:40
  audience.
• 16:41
  A
• 16:42
  lot
• 16:42
  of
• 16:42
  leaders,
• 16:42
  I'll
• 16:42
  work
• 16:43
  with
• 16:43
  them
• 16:43
  on
• 16:44
  their
• 16:44
  introduction
• 16:45
  speech.
• 16:45
  They've
• 16:46
  just
• 16:46
  stepped
• 16:47
  into
• 16:47
  this
• 16:47
  new
• 16:47
  leadership
• 16:48
  role
• 16:48
  and
• 16:49
  now
• 16:49
  they
• 16:49
  want
• 16:49
  to
• 16:49
  show
• 16:50
  up
• 16:50
  as
• 16:50
  that
• 16:51
  leader,
• 16:52
  but
• 16:52
  also
• 16:52
  show
• 16:53
  up
• 16:53
  as
• 16:53
  themselves.
• 16:54
  And
• 16:54
  they're
• 16:54
  still
• 16:54
  figuring
• 16:55
  out
• 16:55
  what
• 16:55
  it
• 16:55
  means
• 16:55
  to
• 16:56
  be
• 16:56
  that
• 16:56
  leader.
• 16:56
  This
• 16:57
  person
• 16:57
  came
• 16:57
  to
• 16:57
  me
• 16:58
  to
• 16:58
  write
• 16:58
  the
• 16:58
  speech.
• 16:59
  They
• 16:59
  wanted
• 16:59
  help
• 17:00
  crafting
• 17:01
  the
• 17:01
  message,
• 17:01
  and
• 17:01
  I
• 17:02
  said,
• 17:02
  what's
• 17:02
  the
• 17:02
  solution
• 17:03
  to
• 17:04
  this
• 17:04
  challenge?
• 17:05
  The
• 17:05
  leader
• 17:06
  said,
• 17:06
  I
• 17:06
  don't
• 17:06
  know,
• 17:07
  it's
• 17:07
  going
• 17:07
  to
• 17:08
  take
• 17:08
  some
• 17:08
  time
• 17:08
  and
• 17:08
  we
• 17:08
  have
• 17:09
  to
• 17:09
  talk
• 17:09
  to
• 17:09
  people.
• 17:10
  I
• 17:10
  said,
• 17:10
  if
• 17:11
  you
• 17:11
  show
• 17:11
  up
• 17:11
  and
• 17:12
  introduce
• 17:12
  yourself
• 17:13
  as
• 17:13
  this
• 17:13
  person
• 17:14
  who's
• 17:14
  going
• 17:14
  to
• 17:14
  come
• 17:14
  in
• 17:15
  and
• 17:15
  magically
• 17:15
  solve
• 17:16
  their
• 17:17
  problem,
• 17:18
  you're
• 17:18
  going
• 17:18
  to
• 17:18
  face
• 17:19
  a
• 17:19
  trust
• 17:19
  barrier
• 17:20
  because
• 17:20
  they're
• 17:20
  going
• 17:20
  to
• 17:21
  know
• 17:21
  that
• 17:21
  you
• 17:21
  don't
• 17:21
  know
• 17:21
  enough
• 17:22
  about
• 17:22
  them
• 17:23
  in
• 17:23
  order
• 17:23
  to
• 17:23
  solve
• 17:24
  their
• 17:24
  problem
• 17:24
  for
• 17:25
  you.
• 17:25
  And
• 17:25
  you
• 17:25
  just
• 17:26
  admitted
• 17:26
  you
• 17:26
  can't.
• 17:28
  So
• 17:28
  rather
• 17:28
  than
• 17:29
  crafting
• 17:30
  a
• 17:30
  speech,
• 17:31
  I'm
• 17:31
  going
• 17:32
  to
• 17:32
  help
• 17:32
  you
• 17:32
  craft
• 17:33
  a
• 17:33
  conversation
• 17:34
  starter,
• 17:36
  a
• 17:36
  two
• 17:36
  minute
• 17:37
  opening
• 17:38
  statement
• 17:39
  that
• 17:39
  acknowledges
• 17:40
  what's
• 17:41
  on
• 17:41
  their
• 17:41
  mind.
• 17:42
  The
• 17:42
  discomfort
• 17:42
  they
• 17:43
  faced,
• 17:43
  the
• 17:44
  unfairness
• 17:45
  of
• 17:45
  the
• 17:45
  situation
• 17:46
  that
• 17:46
  they
• 17:46
  faced,
• 17:47
  demonstrates
• 17:48
  a
• 17:48
  belief
• 17:49
  in
• 17:49
  them
• 17:50
  that
• 17:50
  they
• 17:51
  can
• 17:51
  overcome
• 17:52
  this
• 17:52
  and
• 17:52
  a
• 17:53
  recognition
• 17:53
  that
• 17:54
  they
• 17:54
  have
• 17:54
  more
• 17:54
  pieces
• 17:55
  of
• 17:55
  the
• 17:55
  puzzle
• 17:55
  than
• 17:56
  this
• 17:56
  leader
• 17:56
  does.
• 17:57
  And
• 17:58
  instead
• 17:58
  of
• 17:59
  coming
• 17:59
  in
• 17:59
  with
• 17:59
  a
• 17:59
  solution,
• 18:00
  this
• 18:01
  leader
• 18:01
  wants
• 18:01
  to
• 18:01
  come
• 18:02
  in
• 18:02
  and
• 18:03
  hear
• 18:03
  from
• 18:04
  them
• 18:05
  so
• 18:05
  that
• 18:05
  they
• 18:05
  can
• 18:05
  together
• 18:06
  solve
• 18:07
  the
• 18:07
  challenge.
• 18:08
  That's
• 18:08
  an
• 18:08
  important
• 18:09
  message
• 18:09
  for
• 18:10
  leaders
• 18:10
  because
• 18:10
  we
• 18:11
  think
• 18:11
  we
• 18:11
  have
• 18:12
  to
• 18:12
  come
• 18:12
  in
• 18:12
  and
• 18:13
  swoop
• 18:13
  in
• 18:13
  and
• 18:13
  solve
• 18:14
  everyone's
• 18:14
  problems.
• 18:15
  When
• 18:16
  we're
• 18:16
  able
• 18:16
  to
• 18:17
  tap
• 18:17
  into
• 18:17
  the
• 18:17
  wisdom
• 18:18
  of
• 18:18
  the
• 18:18
  people
• 18:18
  we
• 18:19
  lead,
• 18:19
  then
• 18:20
  they
• 18:20
  feel
• 18:20
  more
• 18:21
  buy
• 18:21
  in
• 18:21
  with
• 18:21
  the
• 18:22
  solution
• 18:22
  because
• 18:22
  they
• 18:22
  were
• 18:23
  part
• 18:23
  of
• 18:23
  it.
• 18:25
  That's
• 18:25
  incredibly
• 18:26
  valuable
• 18:27
  for
• 18:27
  all
• 18:27
  of
• 18:28
  us
• 18:28
  because
• 18:28
  we
• 18:28
  do
• 18:29
  get
• 18:29
  stuck
• 18:29
  feeling
• 18:30
  like
• 18:30
  we
• 18:30
  have
• 18:30
  to
• 18:31
  come
• 18:31
  up
• 18:31
  with
• 18:31
  all
• 18:31
  the
• 18:31
  answers.
• 18:32
  As
• 18:32
  leaders,
• 18:33
  the
• 18:33
  better
• 18:33
  goal
• 18:33
  is
• 18:34
  to
• 18:34
  find
• 18:34
  a
• 18:34
  way
• 18:35
  to
• 18:36
  embody
• 18:37
  and
• 18:38
  bring
• 18:38
  out
• 18:38
  all
• 18:38
  of
• 18:39
  the
• 18:39
  wisdom
• 18:39
  from
• 18:39
  our
• 18:40
  teams.
• 18:40
  So
• 18:41
  that's
• 18:41
  a
• 18:41
  great
• 18:41
  example
• 18:42
  of
• 18:42
  how
• 18:42
  to
• 18:42
  help
• 18:43
  somebody
• 18:43
  bring
• 18:44
  forth
• 18:44
  their
• 18:45
  own
• 18:46
  answers
• 18:47
  when
• 18:47
  in
• 18:48
  a
• 18:48
  difficult
• 18:48
  situation.
• 18:49
  Through
• 18:50
  your
• 18:50
  journey
• 18:51
  as
• 18:51
  an
• 18:51
  entrepreneur
• 18:52
  and
• 18:52
  as
• 18:52
  a
• 18:52
  public
• 18:53
  speaker,
• 18:54
  what
• 18:55
  are
• 18:55
  some
• 18:55
  of
• 18:55
  the
• 18:55
  lessons
• 18:56
  that
• 18:57
  you've
• 18:57
  learned
• 18:57
  about
• 18:58
  leadership?
• 18:59
  And
• 19:00
  what
• 19:01
  advice
• 19:01
  would
• 19:01
  you
• 19:02
  give
• 19:02
  to
• 19:02
  women
• 19:02
  founders
• 19:03
  aiming
• 19:03
  to
• 19:03
  improve
• 19:04
  their
• 19:04
  communication
• 19:05
  skills
• 19:05
  and
• 19:05
  grow
• 19:06
  their
• 19:06
  businesses?
• 19:08
  I
• 19:08
  am
• 19:08
  still
• 19:09
  learning
• 19:09
  lessons
• 19:10
  about
• 19:10
  leadership
• 19:11
  and
• 19:11
  I
• 19:11
  am
• 19:11
  still
• 19:12
  imperfect
• 19:13
  in
• 19:13
  my
• 19:15
  application
• 19:16
  of
• 19:16
  those
• 19:16
  lessons.
• 19:17
  I
• 19:17
  have
• 19:17
  to
• 19:17
  acknowledge
• 19:18
  that
• 19:19
  I
• 19:19
  teach
• 19:20
  people
• 19:20
  to
• 19:21
  not
• 19:21
  be
• 19:21
  perfect,
• 19:22
  to
• 19:22
  embrace
• 19:23
  their
• 19:23
  authenticity.
• 19:24
  On
• 19:25
  a
• 19:25
  program.
• 19:26
  I
• 19:26
  did
• 19:26
  once
• 19:27
  somebody
• 19:27
  used
• 19:27
  the
• 19:28
  term
• 19:28
  flawsome.
• 19:29
  We
• 19:30
  want
• 19:30
  to
• 19:30
  be
• 19:31
  flawsome
• 19:32
  and
• 19:32
  I
• 19:32
  loved
• 19:32
  that.
• 19:34
  And
• 19:34
  yet
• 19:35
  I
• 19:35
  still
• 19:36
  struggle
• 19:36
  with
• 19:36
  it.
• 19:37
  I'm
• 19:37
  still
• 19:38
  a
• 19:38
  perfectionist.
• 19:39
  And
• 19:39
  I
• 19:39
  mean
• 19:39
  down
• 19:39
  to
• 19:40
  adding
• 19:41
  punctuation
• 19:42
  consistently
• 19:43
  to
• 19:43
  bullet
• 19:43
  points
• 19:44
  in
• 19:44
  an
• 19:44
  email.
• 19:45
  Yes,
• 19:45
  I'm
• 19:45
  the
• 19:46
  CEO
• 19:46
  and
• 19:46
  I'm
• 19:47
  tweaking
• 19:47
  that.
• 19:47
  Well,
• 19:48
  if
• 19:48
  someone
• 19:49
  were
• 19:49
  to
• 19:49
  be
• 19:49
  more
• 19:49
  consistent,
• 19:50
  I
• 19:50
  wouldn't
• 19:50
  have
• 19:50
  to
• 19:50
  tweak
• 19:51
  it.
• 19:51
  But
• 19:51
  I'm
• 19:52
  so
• 19:53
  perfectionist
• 19:54
  in
• 19:54
  those
• 19:54
  ways.
• 19:55
  Is
• 19:55
  that
• 19:56
  helpful?
• 19:57
  Probably
• 19:58
  not.
• 19:59
  And
• 19:59
  so
• 19:59
  it's
• 19:59
  always
• 20:00
  a
• 20:00
  balance,
• 20:00
  understanding
• 20:02
  when
• 20:02
  is
• 20:03
  the
• 20:03
  time
• 20:04
  for
• 20:04
  100%
• 20:05
  and
• 20:06
  when
• 20:06
  is
• 20:06
  the
• 20:06
  time
• 20:07
  to
• 20:07
  acknowledge
• 20:08
  that
• 20:09
  70%
• 20:10
  is
• 20:10
  pretty
• 20:11
  great
• 20:12
  and
• 20:12
  also
• 20:13
  to
• 20:14
  trust
• 20:14
  the
• 20:14
  contributions
• 20:15
  of
• 20:15
  other
• 20:15
  people
• 20:16
  on
• 20:16
  your
• 20:16
  team?
• 20:17
  Because
• 20:17
  there
• 20:17
  have
• 20:18
  been
• 20:18
  times
• 20:18
  where
• 20:18
  somebody
• 20:19
  asked
• 20:19
  me
• 20:19
  a
• 20:19
  question
• 20:20
  and
• 20:20
  I
• 20:20
  was
• 20:20
  about
• 20:21
  to
• 20:21
  respond,
• 20:22
  and
• 20:22
  then
• 20:22
  I
• 20:22
  paused
• 20:22
  and
• 20:23
  said,
• 20:24
  well,
• 20:24
  what
• 20:24
  do
• 20:24
  you
• 20:24
  think?
• 20:25
  What
• 20:26
  would
• 20:26
  you
• 20:26
  do?
• 20:27
  And
• 20:27
  their
• 20:28
  answer
• 20:28
  was
• 20:29
  better
• 20:29
  than
• 20:29
  what
• 20:29
  I
• 20:30
  was
• 20:30
  going
• 20:30
  to
• 20:30
  say.
• 20:31
  Like
• 20:32
  to
• 20:32
  talk,
• 20:32
  right?
• 20:33
  We
• 20:34
  like
• 20:34
  to
• 20:34
  have
• 20:34
  the
• 20:34
  answers.
• 20:35
  I
• 20:35
  think
• 20:36
  that's
• 20:36
  really
• 20:36
  wise.
• 20:37
  Leadership
• 20:38
  is
• 20:38
  always
• 20:38
  growing.
• 20:39
  What
• 20:40
  are
• 20:40
  some
• 20:40
  hard
• 20:41
  challenges
• 20:42
  that
• 20:42
  you
• 20:42
  faced
• 20:43
  growing
• 20:44
  your
• 20:44
  company?
• 20:45
  What
• 20:45
  are
• 20:45
  some
• 20:45
  of
• 20:46
  the
• 20:46
  moments?
• 20:46
  Because
• 20:46
  you've
• 20:47
  really.
• 20:47
  I
• 20:47
  want
• 20:47
  to
• 20:48
  ask
• 20:48
  you
• 20:48
  two
• 20:48
  questions.
• 20:49
  One
• 20:49
  is,
• 20:50
  how
• 20:50
  did
• 20:50
  you
• 20:51
  do
• 20:51
  it?
• 20:51
  You
• 20:52
  don't
• 20:52
  end
• 20:52
  up
• 20:52
  with
• 20:53
  a
• 20:53
  business
• 20:53
  as
• 20:54
  established
• 20:54
  as
• 20:55
  yours
• 20:56
  doing
• 20:56
  the
• 20:56
  kind
• 20:56
  of
• 20:56
  work
• 20:57
  you
• 20:57
  do
• 20:58
  just
• 20:58
  by
• 20:58
  chance.
• 20:59
  And
• 21:00
  I
• 21:00
  imagine
• 21:00
  that
• 21:01
  in
• 21:01
  that
• 21:01
  growth
• 21:02
  process,
• 21:02
  you
• 21:03
  also
• 21:04
  endured
• 21:04
  some
• 21:05
  real
• 21:05
  challenges.
• 21:06
  If
• 21:06
  you
• 21:06
  could
• 21:06
  tell
• 21:07
  us
• 21:07
  about
• 21:07
  your
• 21:08
  growth
• 21:08
  story,
• 21:09
  I
• 21:09
  would
• 21:09
  love
• 21:09
  to
• 21:09
  hear
• 21:10
  those
• 21:10
  stories.
• 21:11
  The
• 21:11
  the
• 21:11
  first
• 21:12
  part
• 21:12
  of
• 21:12
  the
• 21:12
  story
• 21:13
  is
• 21:13
  fascinating
• 21:14
  because
• 21:15
  I
• 21:15
  started
• 21:15
  the
• 21:16
  business
• 21:16
  through
• 21:17
  process
• 21:17
  of
• 21:17
  elimination,
• 21:18
  not
• 21:19
  with
• 21:19
  the
• 21:19
  intent
• 21:20
  to
• 21:20
  start
• 21:20
  a
• 21:21
  business.
• 21:21
  I
• 21:22
  had
• 21:23
  just
• 21:23
  left
• 21:23
  one
• 21:24
  job
• 21:24
  to
• 21:24
  take
• 21:25
  another,
• 21:25
  a
• 21:25
  safe
• 21:26
  job
• 21:27
  that
• 21:27
  would
• 21:27
  have
• 21:27
  doubled
• 21:28
  my
• 21:28
  salary
• 21:28
  and
• 21:29
  given
• 21:29
  me
• 21:29
  financial
• 21:30
  independence
• 21:31
  for
• 21:31
  the
• 21:31
  first
• 21:32
  time
• 21:32
  in
• 21:32
  my
• 21:32
  life.
• 21:34
  Based
• 21:34
  on
• 21:34
  a
• 21:34
  gut
• 21:35
  feeling
• 21:35
  on
• 21:36
  the
• 21:36
  third
• 21:36
  day
• 21:37
  in
• 21:37
  the
• 21:37
  job,
• 21:38
  I
• 21:39
  wound
• 21:39
  up
• 21:39
  turning
• 21:40
  it
• 21:40
  down.
• 21:40
  I
• 21:41
  hadn't
• 21:41
  signed
• 21:41
  the
• 21:41
  contract
• 21:42
  yet,
• 21:42
  but
• 21:42
  I'd
• 21:42
  already
• 21:42
  started.
• 21:43
  And
• 21:44
  I
• 21:44
  turned
• 21:44
  it
• 21:44
  down
• 21:46
  with
• 21:46
  no
• 21:46
  backup
• 21:47
  and
• 21:47
  started
• 21:48
  exploring
• 21:48
  other
• 21:49
  opportunities.
• 21:50
  And
• 21:50
  nothing
• 21:51
  felt
• 21:51
  right.
• 21:52
  I've
• 21:53
  always
• 21:53
  in
• 21:53
  my
• 21:53
  life
• 21:54
  not
• 21:54
  necessarily
• 21:55
  been
• 21:55
  guided
• 21:55
  by
• 21:56
  where
• 21:56
  I
• 21:56
  want
• 21:56
  to
• 21:56
  go
• 21:56
  to,
• 21:57
  but
• 21:57
  a
• 21:57
  very
• 21:58
  clear
• 21:58
  direction
• 21:58
  of
• 21:58
  where
• 21:59
  I'm
• 21:59
  not
• 21:59
  going
• 22:00
  to
• 22:00
  go.
• 22:01
  And
• 22:02
  so
• 22:02
  through
• 22:03
  process
• 22:03
  of
• 22:03
  elimination,
• 22:04
  nothing
• 22:05
  else
• 22:05
  worked.
• 22:06
  And
• 22:06
  finally
• 22:06
  I
• 22:06
  said,
• 22:06
  you
• 22:07
  know
• 22:07
  what?
• 22:07
  I've
• 22:07
  had
• 22:08
  this
• 22:08
  side
• 22:08
  business,
• 22:09
  teaching,
• 22:10
  communication.
• 22:11
  Why
• 22:11
  don't
• 22:11
  I
• 22:12
  see
• 22:12
  if
• 22:12
  I
• 22:12
  can
• 22:12
  do
• 22:13
  that
• 22:13
  full
• 22:13
  time
• 22:13
  and
• 22:13
  make
• 22:14
  it
• 22:14
  my
• 22:14
  sole
• 22:14
  source
• 22:14
  of
• 22:15
  income?
• 22:16
  And
• 22:17
  it
• 22:17
  turned
• 22:18
  out
• 22:18
  to
• 22:18
  be
• 22:19
  the
• 22:19
  best
• 22:19
  decision
• 22:20
  I
• 22:20
  could
• 22:20
  have
• 22:20
  ever
• 22:21
  made.
• 22:22
  And
• 22:22
  now
• 22:23
  there's
• 22:23
  nothing
• 22:23
  else
• 22:23
  I
• 22:23
  can
• 22:24
  see
• 22:24
  myself
• 22:24
  doing
• 22:25
  than
• 22:26
  this
• 22:26
  path.
• 22:27
  Focusing
• 22:28
  on
• 22:28
  helping
• 22:28
  leaders
• 22:29
  communicate
• 22:29
  with
• 22:30
  power
• 22:30
  and
• 22:30
  presence.
• 22:31
  It
• 22:32
  was
• 22:32
  the
• 22:32
  last
• 22:32
  thing
• 22:32
  I
• 22:32
  tried.
• 22:33
  The
• 22:33
  part
• 22:34
  of
• 22:34
  the
• 22:34
  Origin
• 22:34
  story
• 22:35
  is
• 22:35
  really
• 22:36
  interesting
• 22:36
  for
• 22:36
  people
• 22:37
  who
• 22:37
  might
• 22:37
  not
• 22:38
  have
• 22:38
  the
• 22:38
  immediate
• 22:39
  vision.
• 22:40
  The
• 22:40
  vision
• 22:41
  might
• 22:41
  come
• 22:41
  after
• 22:41
  a
• 22:41
  few
• 22:42
  years
• 22:42
  of
• 22:42
  working
• 22:42
  at
• 22:42
  it,
• 22:44
  right?
• 22:44
  You
• 22:45
  were
• 22:45
  already
• 22:45
  doing
• 22:46
  it.
• 22:46
  But
• 22:46
  how
• 22:47
  did
• 22:47
  you
• 22:47
  get
• 22:47
  to
• 22:47
  the
• 22:48
  point
• 22:48
  where
• 22:48
  now
• 22:48
  you're
• 22:48
  working
• 22:49
  with
• 22:49
  Fortune
• 22:49
  50
• 22:50
  companies?
• 22:51
  Go
• 22:51
  on
• 22:51
  your
• 22:51
  website,
• 22:51
  I
• 22:52
  can
• 22:52
  see
• 22:52
  you've
• 22:52
  got
• 22:53
  big
• 22:53
  rooms
• 22:54
  filled
• 22:54
  with
• 22:54
  people
• 22:55
  and
• 22:55
  travel
• 22:56
  around
• 22:56
  the
• 22:56
  world.
• 22:57
  You've
• 22:57
  met
• 22:57
  with
• 22:58
  all
• 22:58
  kinds
• 22:58
  of
• 23:00
  important,
• 23:00
  significant
• 23:01
  people.
• 23:02
  So
• 23:02
  how
• 23:03
  did
• 23:03
  you
• 23:03
  grow?
• 23:04
  How
• 23:04
  did
• 23:04
  you
• 23:05
  get
• 23:05
  from
• 23:06
  doing
• 23:06
  your
• 23:06
  first
• 23:07
  10
• 23:07
  or
• 23:07
  20
• 23:08
  person
• 23:08
  room
• 23:09
  to
• 23:09
  now
• 23:09
  having
• 23:10
  hundreds
• 23:10
  of
• 23:10
  people
• 23:11
  in
• 23:11
  the
• 23:11
  room?
• 23:13
  It
• 23:13
  happened
• 23:14
  through
• 23:14
  a
• 23:15
  lot
• 23:15
  of
• 23:15
  pounding
• 23:16
  the
• 23:16
  pavement.
• 23:17
  When
• 23:17
  I
• 23:17
  moved
• 23:17
  to
• 23:17
  DC
• 23:18
  to
• 23:18
  the
• 23:18
  company,
• 23:19
  I
• 23:19
  set
• 23:19
  a
• 23:19
  goal
• 23:20
  of
• 23:20
  two
• 23:20
  networking
• 23:21
  coffees
• 23:21
  per
• 23:22
  day
• 23:22
  every
• 23:22
  single
• 23:23
  day
• 23:23
  of
• 23:23
  the
• 23:23
  week.
• 23:24
  And
• 23:24
  I
• 23:24
  kept
• 23:24
  that
• 23:25
  pace
• 23:25
  for
• 23:25
  two
• 23:26
  years.
• 23:26
  So
• 23:27
  there
• 23:27
  was
• 23:27
  a
• 23:28
  relentless
• 23:28
  reaching
• 23:29
  out
• 23:29
  to
• 23:29
  anyone
• 23:29
  I
• 23:30
  had
• 23:30
  ever
• 23:30
  met,
• 23:31
  not
• 23:31
  asking
• 23:31
  for
• 23:32
  business,
• 23:32
  but
• 23:33
  asking
• 23:33
  for
• 23:33
  advice
• 23:34
  on
• 23:34
  how
• 23:34
  my
• 23:34
  skills
• 23:35
  would
• 23:35
  be
• 23:35
  valuable
• 23:36
  in
• 23:36
  their
• 23:36
  industry.
• 23:37
  And
• 23:38
  through
• 23:38
  the
• 23:39
  strength
• 23:39
  of
• 23:39
  those
• 23:39
  conversations,
• 23:41
  advice
• 23:42
  turned
• 23:42
  to
• 23:42
  business.
• 23:43
  That
• 23:44
  first
• 23:44
  year,
• 23:44
  I
• 23:45
  did
• 23:45
  a
• 23:45
  lot
• 23:45
  of
• 23:45
  free
• 23:46
  programs.
• 23:47
  I
• 23:47
  taught
• 23:47
  for
• 23:48
  free
• 23:48
  to
• 23:48
  whoever
• 23:49
  was
• 23:49
  willing
• 23:50
  to
• 23:50
  listen.
• 23:51
  And
• 23:51
  it
• 23:51
  was
• 23:51
  so
• 23:51
  interesting
• 23:52
  how
• 23:52
  one
• 23:53
  of
• 23:53
  those
• 23:54
  pro
• 23:54
  bono
• 23:55
  programs
• 23:56
  led
• 23:56
  to
• 23:57
  a
• 23:58
  low
• 23:59
  bono
• 23:59
  program,
• 23:59
  a
• 24:00
  low
• 24:01
  paid
• 24:01
  program
• 24:02
  with
• 24:03
  a
• 24:04
  corporate
• 24:04
  sponsor.
• 24:06
  And
• 24:06
  the
• 24:06
  corporate
• 24:07
  sponsor
• 24:08
  of
• 24:08
  that
• 24:09
  non
• 24:09
  profit
• 24:10
  organization
• 24:11
  heard
• 24:12
  me
• 24:12
  speak
• 24:13
  and
• 24:14
  came
• 24:14
  up
• 24:14
  to
• 24:14
  me
• 24:14
  after
• 24:15
  and
• 24:15
  said,
• 24:16
  do
• 24:16
  you
• 24:16
  do
• 24:16
  corporate
• 24:17
  training?
• 24:18
  And
• 24:18
  I
• 24:18
  said
• 24:18
  what
• 24:19
  any
• 24:19
  entrepreneur
• 24:20
  in
• 24:20
  my
• 24:20
  position
• 24:21
  would
• 24:21
  have
• 24:21
  said,
• 24:21
  which
• 24:21
  is,
• 24:21
  of
• 24:22
  course
• 24:22
  I
• 24:22
  would
• 24:22
  be
• 24:23
  happy
• 24:23
  to
• 24:23
  do
• 24:23
  corporate
• 24:24
  training.
• 24:24
  Very
• 24:24
  often,
• 24:25
  at
• 24:25
  least
• 24:25
  in
• 24:25
  my
• 24:26
  field,
• 24:26
  we
• 24:26
  say
• 24:26
  yes,
• 24:27
  as
• 24:27
  long
• 24:27
  as
• 24:28
  we
• 24:28
  know
• 24:28
  we
• 24:28
  have
• 24:28
  the
• 24:28
  skill
• 24:29
  set,
• 24:29
  we
• 24:29
  might
• 24:29
  not
• 24:30
  have
• 24:30
  the
• 24:30
  program,
• 24:30
  we
• 24:30
  have
• 24:31
  the
• 24:31
  skill
• 24:31
  set.
• 24:31
  So
• 24:32
  we
• 24:32
  say
• 24:32
  yes
• 24:32
  and
• 24:32
  then
• 24:32
  we
• 24:33
  build
• 24:33
  the
• 24:33
  program.
• 24:34
  And
• 24:34
  that
• 24:35
  led
• 24:35
  to
• 24:35
  the
• 24:36
  beginning
• 24:36
  of
• 24:36
  a
• 24:36
  10
• 24:37
  year
• 24:37
  partnership
• 24:38
  with
• 24:38
  that
• 24:38
  organization
• 24:39
  that
• 24:40
  has
• 24:40
  expanded
• 24:41
  to
• 24:42
  multiple
• 24:43
  lines
• 24:43
  of
• 24:43
  business
• 24:44
  and
• 24:45
  other
• 24:45
  organizations.
• 24:46
  People
• 24:46
  leave
• 24:47
  one
• 24:48
  place,
• 24:48
  go
• 24:48
  to
• 24:48
  the
• 24:48
  next
• 24:49
  one,
• 24:49
  and
• 24:49
  they
• 24:49
  have
• 24:50
  their
• 24:50
  new
• 24:51
  strategy
• 24:52
  and
• 24:52
  they
• 24:52
  want
• 24:52
  a
• 24:52
  keynote
• 24:53
  speaker
• 24:53
  and
• 24:53
  they
• 24:53
  remember
• 24:54
  me
• 24:54
  or
• 24:54
  they're
• 24:55
  moving
• 24:55
  into
• 24:55
  a
• 24:55
  new
• 24:56
  role
• 24:56
  at
• 24:56
  a
• 24:56
  new
• 24:56
  company
• 24:57
  and
• 24:57
  they
• 24:57
  want
• 24:57
  help.
• 24:58
  What
• 24:58
  I
• 24:58
  like
• 24:59
  about
• 24:59
  that
• 24:59
  is
• 24:59
  we
• 25:00
  never
• 25:00
  know
• 25:00
  where
• 25:00
  our
• 25:01
  opportunity
• 25:01
  is
• 25:02
  going
• 25:02
  to
• 25:02
  come
• 25:02
  from.
• 25:03
  It's
• 25:03
  not
• 25:03
  the
• 25:04
  traditional
• 25:04
  route
• 25:05
  of
• 25:05
  trying
• 25:06
  to
• 25:06
  get
• 25:06
  in
• 25:06
  front
• 25:06
  of
• 25:07
  that
• 25:07
  big
• 25:07
  company.
• 25:08
  You
• 25:08
  may
• 25:09
  not
• 25:09
  be
• 25:09
  able
• 25:09
  to,
• 25:10
  but
• 25:10
  by
• 25:10
  helping
• 25:11
  others,
• 25:12
  you
• 25:13
  might
• 25:13
  be
• 25:13
  in
• 25:13
  a
• 25:13
  position
• 25:15
  where
• 25:16
  the
• 25:16
  companies
• 25:16
  that
• 25:17
  you
• 25:17
  want
• 25:17
  to
• 25:17
  notice
• 25:17
  you
• 25:18
  do
• 25:18
  notice
• 25:18
  you.
• 25:19
  So
• 25:19
  it
• 25:19
  shows
• 25:19
  this
• 25:20
  holistic
• 25:20
  ecosystem
• 25:21
  that
• 25:21
  exists
• 25:22
  around
• 25:22
  us.
• 25:23
  The
• 25:23
  other
• 25:24
  thing
• 25:24
  I
• 25:24
  want
• 25:24
  to
• 25:25
  point
• 25:25
  out
• 25:25
  is
• 25:26
  you
• 25:26
  were
• 25:26
  so
• 25:26
  consistent.
• 25:27
  Like
• 25:28
  that
• 25:29
  to
• 25:29
  me
• 25:29
  is
• 25:29
  one
• 25:29
  of
• 25:29
  the
• 25:30
  marks
• 25:30
  of
• 25:30
  success.
• 25:31
  I'm
• 25:31
  going
• 25:31
  to
• 25:31
  do
• 25:32
  two
• 25:32
  of
• 25:32
  these
• 25:32
  every
• 25:32
  day.
• 25:33
  Your
• 25:33
  flywheel
• 25:34
  will
• 25:34
  start
• 25:34
  to
• 25:35
  Spin
• 25:36
  one
• 25:36
  way
• 25:36
  or
• 25:36
  the
• 25:36
  other,
• 25:37
  you're
• 25:37
  going
• 25:37
  to
• 25:37
  get
• 25:37
  better
• 25:38
  at
• 25:38
  whatever
• 25:39
  it
• 25:39
  is
• 25:39
  that
• 25:39
  you're
• 25:39
  doing
• 25:40
  twice
• 25:40
  a
• 25:40
  day
• 25:41
  or
• 25:41
  five
• 25:41
  times
• 25:41
  a
• 25:42
  day
• 25:42
  or
• 25:42
  five
• 25:42
  times
• 25:42
  a
• 25:42
  week.
• 25:43
  That
• 25:43
  important
• 25:44
  action
• 25:44
  ultimately
• 25:45
  will
• 25:46
  create
• 25:46
  a
• 25:46
  result,
• 25:46
  a
• 25:47
  new
• 25:47
  result.
• 25:48
  How
• 25:48
  has
• 25:48
  that
• 25:49
  evolved
• 25:49
  for
• 25:49
  you?
• 25:49
  I
• 25:50
  know
• 25:50
  you
• 25:50
  a
• 25:50
  little
• 25:50
  bit.
• 25:51
  We're
• 25:51
  both
• 25:51
  in
• 25:51
  strategic
• 25:52
  coach
• 25:52
  together.
• 25:53
  I
• 25:53
  know
• 25:54
  that
• 25:54
  you
• 25:55
  are
• 25:55
  a
• 25:55
  disciplined,
• 25:57
  hard
• 25:57
  working
• 25:57
  person.
• 25:58
  What
• 25:59
  kinds
• 25:59
  of
• 25:59
  disciplines,
• 26:01
  habits,
• 26:01
  rituals
• 26:02
  do
• 26:02
  you
• 26:02
  have
• 26:03
  in
• 26:03
  your
• 26:03
  life
• 26:03
  today
• 26:04
  or
• 26:05
  does
• 26:06
  your
• 26:06
  company
• 26:06
  have
• 26:06
  and
• 26:07
  it's
• 26:07
  structured
• 26:07
  a
• 26:07
  day
• 26:08
  that
• 26:08
  makes
• 26:09
  sure
• 26:09
  you
• 26:10
  continue
• 26:11
  to
• 26:11
  thrive
• 26:12
  and
• 26:12
  move
• 26:12
  forward
• 26:13
  As
• 26:13
  a.
• 26:13
  Company,
• 26:15
  I
• 26:15
  have
• 26:15
  my
• 26:15
  own
• 26:16
  personal
• 26:16
  disciplines.
• 26:17
  For
• 26:18
  instance,
• 26:18
  in
• 26:18
  the
• 26:18
  morning,
• 26:19
  the
• 26:19
  way
• 26:19
  I
• 26:20
  prepare
• 26:21
  to
• 26:21
  go
• 26:21
  to
• 26:21
  work
• 26:22
  is
• 26:22
  I
• 26:22
  do
• 26:23
  some
• 26:23
  sort
• 26:23
  of
• 26:23
  exercise
• 26:24
  for
• 26:24
  30
• 26:24
  minutes,
• 26:25
  whether
• 26:25
  it's
• 26:25
  a
• 26:25
  run
• 26:26
  outside
• 26:26
  or,
• 26:27
  or
• 26:27
  treadmill.
• 26:28
  Not
• 26:28
  treadmill,
• 26:29
  but
• 26:29
  an
• 26:29
  elliptical
• 26:29
  machine
• 26:30
  inside.
• 26:30
  And
• 26:31
  I
• 26:31
  listen
• 26:31
  to
• 26:31
  a
• 26:31
  podcast
• 26:32
  and
• 26:32
  it's
• 26:33
  usually
• 26:33
  these
• 26:33
  days
• 26:34
  an
• 26:34
  artificial
• 26:35
  intelligence
• 26:35
  podcast
• 26:36
  or
• 26:36
  maybe
• 26:37
  neurotechnology
• 26:38
  or
• 26:38
  quantum
• 26:38
  computing.
• 26:39
  And
• 26:39
  so
• 26:40
  what
• 26:40
  I'm
• 26:40
  doing
• 26:40
  is
• 26:41
  I'm
• 26:41
  waking
• 26:41
  up
• 26:42
  my
• 26:43
  bot,
• 26:43
  my,
• 26:43
  my
• 26:44
  body
• 26:44
  and
• 26:45
  my
• 26:45
  mind
• 26:46
  concurrently.
• 26:47
  By
• 26:47
  the
• 26:47
  time
• 26:48
  I
• 26:48
  get
• 26:48
  to
• 26:48
  the
• 26:48
  office,
• 26:49
  I'm
• 26:49
  ready
• 26:50
  to
• 26:50
  go.
• 26:50
  And
• 26:51
  whatever
• 26:51
  podcast
• 26:51
  I
• 26:52
  listen
• 26:52
  to
• 26:52
  already
• 26:53
  has
• 26:53
  my
• 26:54
  brain
• 26:54
  spinning
• 26:55
  with
• 26:55
  ideas
• 26:56
  even,
• 26:56
  even
• 26:57
  if
• 26:57
  it
• 26:57
  has
• 26:57
  nothing
• 26:57
  to
• 26:58
  do
• 26:58
  with
• 26:58
  my
• 26:58
  work.
• 26:59
  The
• 26:59
  quantum
• 26:59
  computing
• 27:00
  podcast
• 27:00
  gave
• 27:01
  me
• 27:01
  some
• 27:01
  an
• 27:01
  analogous
• 27:03
  idea
• 27:03
  that
• 27:03
  I
• 27:03
  can
• 27:04
  implement.
• 27:05
  And
• 27:05
  what
• 27:05
  I
• 27:05
  have
• 27:05
  come
• 27:06
  to
• 27:06
  recognize
• 27:07
  is
• 27:07
  if
• 27:07
  I
• 27:07
  don't
• 27:08
  start
• 27:08
  my
• 27:08
  morning
• 27:08
  morning
• 27:09
  with
• 27:09
  those
• 27:09
  two
• 27:10
  elements,
• 27:11
  I'm
• 27:11
  not
• 27:11
  as
• 27:11
  inspired
• 27:12
  and
• 27:13
  I'm
• 27:13
  not
• 27:13
  as
• 27:13
  effective.
• 27:14
  So
• 27:14
  that's
• 27:14
  part
• 27:14
  of
• 27:14
  my
• 27:15
  own
• 27:15
  preparation.
• 27:17
  So
• 27:18
  for
• 27:18
  all
• 27:18
  the
• 27:18
  founders
• 27:19
  listening,
• 27:19
  I
• 27:19
  think
• 27:20
  it
• 27:20
  is
• 27:20
  great
• 27:21
  advice
• 27:21
  to
• 27:21
  find
• 27:22
  a
• 27:22
  way
• 27:22
  for
• 27:22
  you
• 27:23
  to
• 27:23
  start
• 27:23
  your
• 27:23
  day.
• 27:24
  That
• 27:24
  morning
• 27:25
  ritual
• 27:25
  is
• 27:26
  a
• 27:26
  common
• 27:26
  thread
• 27:27
  for
• 27:28
  people
• 27:29
  who
• 27:29
  are
• 27:29
  able
• 27:29
  to
• 27:30
  have
• 27:30
  a
• 27:30
  glorious
• 27:31
  life,
• 27:31
  a
• 27:31
  productive
• 27:32
  life,
• 27:32
  a
• 27:32
  successful
• 27:33
  life.
• 27:34
  Tell
• 27:34
  us
• 27:34
  about
• 27:35
  your
• 27:36
  services
• 27:37
  in
• 27:37
  how
• 27:38
  you
• 27:38
  work
• 27:39
  with
• 27:39
  clients,
• 27:40
  and
• 27:41
  how
• 27:41
  you
• 27:41
  might
• 27:41
  be
• 27:41
  able
• 27:42
  to
• 27:42
  support
• 27:43
  the
• 27:43
  founders
• 27:44
  listening
• 27:44
  today.
• 27:46
  There
• 27:46
  are
• 27:47
  a
• 27:47
  few
• 27:47
  different
• 27:47
  ways
• 27:47
  in
• 27:48
  which
• 27:48
  I
• 27:48
  help
• 27:49
  people
• 27:49
  on
• 27:50
  the
• 27:51
  larger
• 27:51
  scale.
• 27:52
  It's
• 27:53
  being
• 27:53
  able
• 27:53
  to
• 27:54
  share
• 27:54
  a
• 27:54
  message
• 27:55
  of
• 27:55
  how
• 27:56
  do
• 27:56
  you
• 27:56
  communicate
• 27:56
  with
• 27:57
  authenticity
• 27:58
  and
• 27:58
  purpose
• 27:59
  every
• 28:00
  single
• 28:00
  day.
• 28:00
  So
• 28:01
  it
• 28:01
  could
• 28:01
  be
• 28:01
  a
• 28:01
  keynote
• 28:02
  on
• 28:02
  a
• 28:02
  topic
• 28:02
  like
• 28:03
  lead
• 28:03
  with
• 28:03
  your
• 28:03
  voice.
• 28:04
  How
• 28:04
  do
• 28:05
  you
• 28:05
  use
• 28:05
  your
• 28:05
  voice
• 28:06
  in
• 28:06
  the
• 28:06
  exercise
• 28:07
  of
• 28:07
  leadership?
• 28:08
  And
• 28:08
  I
• 28:08
  might
• 28:08
  sing
• 28:09
  a
• 28:09
  little
• 28:09
  opera
• 28:09
  at
• 28:10
  the
• 28:10
  end
• 28:10
  of
• 28:10
  that
• 28:10
  keynote
• 28:11
  as
• 28:11
  a
• 28:11
  way
• 28:11
  to
• 28:12
  convey
• 28:12
  a
• 28:12
  message
• 28:13
  of
• 28:13
  authenticity
• 28:14
  over
• 28:14
  perfection.
• 28:15
  Or
• 28:16
  it
• 28:16
  could
• 28:16
  be
• 28:16
  about
• 28:17
  how
• 28:17
  could
• 28:17
  AI
• 28:18
  make
• 28:18
  us
• 28:19
  more
• 28:19
  authentic,
• 28:20
  not
• 28:21
  less?
• 28:22
  How
• 28:22
  can
• 28:22
  AI
• 28:23
  tap
• 28:23
  into
• 28:24
  our
• 28:24
  authenticity
• 28:26
  as
• 28:26
  opposed
• 28:26
  to
• 28:26
  becoming
• 28:27
  a
• 28:27
  barrier
• 28:28
  or
• 28:28
  a
• 28:28
  crutch?
• 28:29
  So
• 28:29
  those
• 28:30
  are
• 28:30
  the
• 28:30
  topics
• 28:31
  that
• 28:31
  I'm
• 28:31
  talking
• 28:31
  about
• 28:32
  on
• 28:32
  stage
• 28:33
  so
• 28:33
  that
• 28:34
  everyone
• 28:34
  in
• 28:34
  the
• 28:34
  audience
• 28:34
  can
• 28:35
  Think
• 28:35
  about
• 28:35
  how
• 28:36
  can
• 28:36
  I
• 28:36
  get
• 28:36
  more
• 28:36
  involved
• 28:37
  with
• 28:37
  AI
• 28:37
  in
• 28:38
  the
• 28:38
  right
• 28:38
  way,
• 28:38
  and
• 28:38
  then
• 28:39
  how
• 28:39
  do
• 28:39
  I
• 28:40
  leave
• 28:40
  this
• 28:40
  room
• 28:41
  in
• 28:42
  order
• 28:42
  to
• 28:42
  connect
• 28:43
  more
• 28:43
  effectively
• 28:44
  with
• 28:44
  my
• 28:44
  team,
• 28:45
  with
• 28:45
  my
• 28:46
  clients,
• 28:46
  with
• 28:47
  external
• 28:47
  stakeholders?
• 28:48
  So
• 28:49
  that's
• 28:49
  the
• 28:49
  keynote
• 28:51
  component
• 28:52
  of
• 28:52
  how
• 28:52
  I
• 28:52
  help
• 28:53
  people.
• 28:53
  On
• 28:54
  a
• 28:54
  more
• 28:54
  personal
• 28:55
  level,
• 28:56
  it
• 28:56
  would
• 28:56
  be
• 28:57
  working
• 28:57
  with
• 28:58
  individual
• 28:59
  leaders
• 29:00
  who
• 29:00
  are
• 29:01
  either
• 29:02
  new
• 29:02
  in
• 29:02
  their
• 29:03
  role
• 29:03
  or
• 29:03
  preparing
• 29:04
  for
• 29:04
  a
• 29:04
  new
• 29:05
  role.
• 29:05
  Usually
• 29:06
  there's
• 29:06
  the
• 29:06
  sweet
• 29:07
  spot
• 29:07
  of
• 29:07
  the
• 29:08
  C
• 29:08
  Suite's
• 29:09
  direct
• 29:09
  reports,
• 29:10
  or
• 29:11
  their
• 29:11
  direct
• 29:11
  reports,
• 29:12
  I
• 29:12
  call
• 29:12
  it.
• 29:12
  It's
• 29:13
  too
• 29:13
  deep
• 29:13
  from
• 29:13
  the
• 29:13
  C
• 29:14
  Suite
• 29:14
  within
• 29:14
  that
• 29:15
  space,
• 29:15
  where
• 29:16
  these
• 29:16
  are
• 29:16
  individuals
• 29:17
  who
• 29:17
  really
• 29:18
  know
• 29:18
  what
• 29:18
  they're
• 29:19
  talking
• 29:19
  about.
• 29:20
  They
• 29:20
  have
• 29:20
  subject
• 29:21
  matter
• 29:21
  expertise,
• 29:22
  but
• 29:22
  they
• 29:22
  may
• 29:22
  not
• 29:23
  have
• 29:23
  the
• 29:23
  presence
• 29:24
  to
• 29:24
  step
• 29:24
  into
• 29:24
  those
• 29:25
  leadership
• 29:25
  roles.
• 29:26
  Or
• 29:27
  founders
• 29:28
  who've
• 29:28
  come
• 29:29
  from
• 29:29
  one
• 29:29
  industry
• 29:30
  and
• 29:30
  are
• 29:30
  going
• 29:30
  into
• 29:31
  another,
• 29:31
  they
• 29:31
  haven't
• 29:32
  given
• 29:32
  themselves
• 29:32
  permission
• 29:33
  to
• 29:33
  recognize
• 29:35
  how
• 29:35
  much
• 29:35
  confidence,
• 29:36
  credibility
• 29:37
  and
• 29:37
  power
• 29:37
  they
• 29:38
  do
• 29:38
  have,
• 29:38
  and
• 29:38
  they
• 29:39
  have
• 29:39
  to
• 29:39
  reframe
• 29:39
  it
• 29:40
  in
• 29:40
  this
• 29:40
  new
• 29:40
  role
• 29:41
  or
• 29:41
  industry.
• 29:43
  Those
• 29:43
  are
• 29:43
  great
• 29:44
  ways
• 29:44
  to
• 29:44
  think
• 29:44
  about
• 29:45
  it.
• 29:45
  So
• 29:45
  for
• 29:45
  keynotes
• 29:46
  or
• 29:46
  for
• 29:46
  helping
• 29:47
  us
• 29:47
  own
• 29:48
  our
• 29:48
  confidence
• 29:49
  in
• 29:49
  a
• 29:49
  new
• 29:49
  role
• 29:50
  or
• 29:50
  in
• 29:50
  a
• 29:50
  new
• 29:50
  industry,
• 29:51
  or
• 29:51
  just
• 29:52
  being
• 29:52
  able
• 29:52
  to
• 29:53
  articulate
• 29:54
  to
• 29:54
  the
• 29:54
  team
• 29:55
  whatever
• 29:55
  it
• 29:56
  is
• 29:56
  that
• 29:56
  you're
• 29:56
  trying
• 29:57
  to
• 29:57
  lead.
• 29:58
  I
• 29:58
  also
• 29:58
  think
• 29:58
  about
• 29:59
  pitches.
• 29:59
  Right.
• 30:00
  Whether
• 30:00
  it's
• 30:00
  a
• 30:00
  sales
• 30:01
  pitch
• 30:01
  or
• 30:01
  a
• 30:02
  pitch
• 30:02
  to
• 30:03
  a
• 30:04
  prospective
• 30:04
  funder,
• 30:05
  I'm
• 30:05
  sure
• 30:06
  that's
• 30:06
  always
• 30:07
  an
• 30:07
  important
• 30:08
  speech
• 30:08
  to
• 30:08
  give.
• 30:10
  Absolutely.
• 30:11
  It's
• 30:11
  definitely
• 30:11
  something
• 30:12
  that
• 30:12
  I
• 30:12
  help
• 30:12
  people
• 30:13
  with.
• 30:13
  I
• 30:13
  want
• 30:13
  them
• 30:14
  to
• 30:14
  recognize,
• 30:15
  though,
• 30:15
  that
• 30:15
  their
• 30:16
  public
• 30:16
  speaking
• 30:16
  skills
• 30:17
  don't
• 30:17
  sit
• 30:17
  on
• 30:17
  a
• 30:18
  shelf
• 30:18
  and
• 30:19
  then
• 30:19
  get
• 30:20
  taken
• 30:20
  out
• 30:20
  for
• 30:20
  the
• 30:20
  pitch.
• 30:21
  Right.
• 30:21
  I
• 30:21
  define
• 30:22
  public
• 30:22
  speaking
• 30:23
  as
• 30:23
  anytime
• 30:23
  you
• 30:23
  speak
• 30:23
  with
• 30:24
  one
• 30:24
  person
• 30:24
  or
• 30:25
  more
• 30:25
  with
• 30:26
  some
• 30:26
  goal.
• 30:27
  So
• 30:27
  my
• 30:27
  goal
• 30:28
  for
• 30:28
  them
• 30:29
  is
• 30:29
  to
• 30:29
  be
• 30:30
  able
• 30:30
  to
• 30:30
  use
• 30:30
  these
• 30:30
  skills
• 30:31
  every
• 30:31
  day
• 30:32
  in
• 30:32
  a
• 30:32
  meeting,
• 30:33
  a
• 30:33
  presentation,
• 30:34
  a
• 30:35
  pitch,
• 30:35
  a
• 30:35
  town
• 30:35
  hall,
• 30:36
  or
• 30:36
  a
• 30:36
  TED
• 30:37
  Talk,
• 30:37
  but
• 30:38
  to
• 30:38
  recognize
• 30:38
  every
• 30:39
  single
• 30:39
  day
• 30:39
  they
• 30:40
  can
• 30:40
  lead
• 30:40
  with
• 30:40
  their
• 30:40
  voice.
• 30:42
  Do
• 30:42
  you
• 30:43
  help
• 30:43
  people
• 30:43
  get
• 30:43
  ready
• 30:43
  for
• 30:44
  TED
• 30:44
  Talks?
• 30:45
  I
• 30:46
  have
• 30:46
  worked
• 30:46
  on
• 30:46
  some
• 30:47
  TED
• 30:47
  talks.
• 30:47
  I've
• 30:47
  delivered
• 30:48
  a
• 30:48
  TEDx
• 30:49
  talk.
• 30:49
  So
• 30:50
  working
• 30:50
  on
• 30:50
  getting
• 30:50
  my
• 30:50
  own
• 30:51
  big
• 30:51
  TED
• 30:52
  Talk.
• 30:52
  Hopefully
• 30:52
  that
• 30:53
  will
• 30:53
  come
• 30:53
  in
• 30:53
  the
• 30:53
  near
• 30:53
  future.
• 30:54
  Oh,
• 30:55
  that's
• 30:55
  so
• 30:55
  cool.
• 30:55
  That's
• 30:56
  one
• 30:56
  of
• 30:56
  my
• 30:56
  goals,
• 30:57
  is
• 30:57
  a
• 30:57
  TEDx
• 30:58
  and
• 30:58
  then
• 30:58
  maybe
• 30:58
  a
• 30:59
  TED
• 30:59
  someday.
• 30:59
  Right?
• 31:00
  One
• 31:00
  more
• 31:00
  question.
• 31:01
  Tell
• 31:01
  us
• 31:01
  about
• 31:01
  your
• 31:02
  opera
• 31:03
  background
• 31:04
  and
• 31:05
  how
• 31:05
  that
• 31:05
  has
• 31:05
  influenced
• 31:06
  your
• 31:08
  whole
• 31:08
  career.
• 31:09
  Opera
• 31:09
  was
• 31:10
  my
• 31:10
  first
• 31:10
  career
• 31:11
  path.
• 31:11
  That's
• 31:11
  what
• 31:12
  I
• 31:12
  studied
• 31:12
  at
• 31:13
  a
• 31:13
  performing
• 31:13
  arts
• 31:13
  high
• 31:14
  school
• 31:14
  and
• 31:14
  later
• 31:14
  went
• 31:15
  to
• 31:15
  college
• 31:15
  to
• 31:16
  pursue.
• 31:17
  What
• 31:17
  I
• 31:17
  learned
• 31:18
  through
• 31:18
  that
• 31:19
  process
• 31:19
  is
• 31:20
  that
• 31:20
  I
• 31:21
  didn't
• 31:21
  like
• 31:22
  the.
• 31:22
  The
• 31:22
  politics
• 31:23
  and
• 31:23
  the
• 31:23
  industry
• 31:24
  around
• 31:25
  opera.
• 31:26
  And
• 31:26
  I
• 31:26
  wound
• 31:27
  up
• 31:28
  leaving
• 31:28
  the
• 31:29
  field,
• 31:29
  but
• 31:29
  then
• 31:30
  realizing
• 31:30
  that
• 31:31
  everything
• 31:31
  I
• 31:31
  learned
• 31:32
  as
• 31:32
  a
• 31:32
  singer
• 31:32
  actually
• 31:33
  made
• 31:33
  me
• 31:33
  A
• 31:33
  very
• 31:33
  effective
• 31:34
  speaker
• 31:35
  and
• 31:35
  an
• 31:35
  even
• 31:36
  better
• 31:36
  coach
• 31:37
  because
• 31:38
  as
• 31:38
  a
• 31:38
  singer
• 31:39
  I
• 31:39
  could
• 31:39
  harness
• 31:40
  my
• 31:40
  voice
• 31:41
  voice
• 31:41
  and
• 31:41
  my
• 31:41
  breath
• 31:42
  support
• 31:43
  in
• 31:43
  order
• 31:43
  to
• 31:43
  both
• 31:43
  protect
• 31:44
  my
• 31:44
  voice
• 31:45
  and
• 31:45
  then
• 31:45
  project
• 31:46
  my
• 31:46
  voice
• 31:46
  across
• 31:47
  the
• 31:47
  room.
• 31:48
  I
• 31:48
  had
• 31:48
  to
• 31:49
  learn
• 31:49
  the,
• 31:50
  the
• 31:51
  speechwriting
• 31:51
  influence
• 31:52
  and
• 31:52
  persuasion
• 31:53
  that
• 31:53
  opera
• 31:53
  singers
• 31:54
  don't
• 31:54
  learn,
• 31:54
  but
• 31:54
  the
• 31:55
  non
• 31:55
  verbal
• 31:55
  communication
• 31:56
  I,
• 31:57
  I
• 31:57
  knew.
• 31:57
  And
• 31:58
  then
• 31:58
  as
• 31:58
  singers,
• 31:59
  when
• 31:59
  we're
• 31:59
  not
• 32:00
  performing,
• 32:00
  we're
• 32:01
  critiquing
• 32:01
  other
• 32:02
  singers.
• 32:03
  So
• 32:03
  I
• 32:03
  had
• 32:03
  developed
• 32:04
  a
• 32:04
  very
• 32:05
  analytical
• 32:06
  ear
• 32:06
  and
• 32:07
  eye
• 32:08
  to
• 32:08
  pick
• 32:08
  up
• 32:08
  on
• 32:08
  the
• 32:09
  subtle
• 32:09
  shifts
• 32:10
  in
• 32:10
  someone's
• 32:11
  voice,
• 32:11
  tone
• 32:12
  or
• 32:12
  posture
• 32:13
  that
• 32:14
  influence
• 32:14
  the
• 32:14
  quality
• 32:15
  of
• 32:15
  their
• 32:15
  sound
• 32:16
  and
• 32:16
  the
• 32:16
  way
• 32:16
  they
• 32:16
  were
• 32:17
  perceived.
• 32:18
  And
• 32:18
  that's
• 32:18
  exactly
• 32:19
  what
• 32:19
  we
• 32:19
  want
• 32:19
  to
• 32:19
  be
• 32:19
  aware
• 32:20
  of
• 32:20
  as
• 32:20
  leaders
• 32:21
  when
• 32:21
  we're
• 32:21
  communicating.
• 32:22
  So
• 32:22
  there's
• 32:23
  no
• 32:23
  disconnect
• 32:23
  between
• 32:24
  what
• 32:24
  we
• 32:24
  say
• 32:25
  and
• 32:25
  how
• 32:25
  we
• 32:26
  say
• 32:26
  it.
• 32:28
  Wow.
• 32:28
  And
• 32:29
  so
• 32:29
  I'm
• 32:30
  thinking
• 32:30
  about
• 32:30
  too,
• 32:31
  how,
• 32:32
  how
• 32:32
  much
• 32:33
  as
• 32:33
  you
• 32:33
  work
• 32:34
  with
• 32:34
  a
• 32:34
  client,
• 32:35
  how
• 32:35
  vulnerable
• 32:37
  really
• 32:37
  they
• 32:38
  are
• 32:39
  and
• 32:40
  how
• 32:41
  vulnerable
• 32:41
  we
• 32:41
  all
• 32:41
  are
• 32:42
  when
• 32:42
  we're
• 32:42
  learning
• 32:43
  something
• 32:43
  and
• 32:44
  having
• 32:44
  somebody
• 32:45
  give
• 32:45
  us
• 32:45
  feedback.
• 32:46
  How
• 32:46
  do
• 32:46
  you
• 32:46
  help
• 32:46
  people
• 32:47
  with
• 32:48
  that?
• 32:48
  It's
• 32:49
  very
• 32:49
  important
• 32:50
  that
• 32:50
  I
• 32:50
  create
• 32:50
  a
• 32:51
  safe
• 32:51
  space
• 32:51
  where
• 32:52
  they
• 32:52
  feel
• 32:52
  comfortable
• 32:54
  sharing
• 32:55
  those
• 32:55
  vulnerabilities.
• 32:56
  It's
• 32:56
  a
• 32:56
  space
• 32:57
  that
• 32:57
  some
• 32:58
  people
• 32:59
  don't
• 32:59
  even
• 32:59
  feel
• 33:00
  in
• 33:00
  therapy
• 33:00
  or
• 33:01
  they'll
• 33:01
  say
• 33:01
  it
• 33:01
  feels
• 33:02
  like
• 33:02
  therapy
• 33:02
  because
• 33:03
  how
• 33:03
  we
• 33:03
  communicate
• 33:04
  is
• 33:04
  tied
• 33:04
  to
• 33:05
  how
• 33:05
  we
• 33:05
  feel
• 33:05
  about
• 33:06
  ourselves.
• 33:07
  The
• 33:07
  value
• 33:07
  of
• 33:07
  our
• 33:07
  contributions,
• 33:09
  whether
• 33:09
  they're
• 33:09
  validated
• 33:10
  by
• 33:10
  others
• 33:11
  or
• 33:11
  not,
• 33:12
  it's
• 33:12
  very
• 33:13
  personal.
• 33:13
  It's
• 33:14
  very
• 33:14
  deep
• 33:14
  and
• 33:15
  vulnerable.
• 33:16
  And
• 33:16
  so
• 33:16
  my
• 33:16
  goal
• 33:17
  is
• 33:17
  to
• 33:17
  make
• 33:17
  someone
• 33:18
  feel
• 33:18
  comfortable
• 33:19
  trusting
• 33:19
  me,
• 33:20
  which
• 33:20
  means
• 33:20
  confidentiality
• 33:22
  is
• 33:22
  critical.
• 33:23
  And
• 33:23
  then
• 33:24
  to
• 33:24
  give
• 33:24
  them
• 33:25
  a
• 33:25
  space
• 33:25
  to
• 33:26
  talk
• 33:26
  about
• 33:26
  these
• 33:27
  issues
• 33:27
  so
• 33:28
  that
• 33:28
  we
• 33:28
  can
• 33:28
  reframe
• 33:29
  them
• 33:30
  in
• 33:30
  a
• 33:31
  different
• 33:31
  way
• 33:31
  and
• 33:31
  then
• 33:32
  they
• 33:32
  can
• 33:32
  practice
• 33:33
  in
• 33:33
  that
• 33:33
  safe
• 33:34
  space
• 33:34
  before
• 33:35
  they
• 33:35
  go
• 33:35
  out
• 33:36
  in
• 33:36
  front
• 33:36
  of
• 33:37
  the
• 33:38
  stakeholders,
• 33:38
  before
• 33:39
  they
• 33:39
  go
• 33:39
  out
• 33:39
  in
• 33:39
  front
• 33:39
  of
• 33:40
  their
• 33:40
  team
• 33:41
  or
• 33:41
  the
• 33:41
  funders.
• 33:42
  They've
• 33:42
  had
• 33:43
  that
• 33:43
  chance
• 33:43
  to
• 33:43
  get
• 33:43
  their
• 33:44
  reps
• 33:44
  in
• 33:44
  in
• 33:45
  a
• 33:45
  safe
• 33:45
  space.
• 33:47
  Beautiful.
• 33:48
  Really,
• 33:49
  really
• 33:49
  powerful.
• 33:51
  I'm
• 33:51
  moved
• 33:51
  and
• 33:52
  inspired
• 33:52
  by
• 33:52
  the
• 33:53
  work
• 33:53
  you
• 33:53
  do.
• 33:54
  I
• 33:54
  believe
• 33:55
  you
• 33:55
  really
• 33:55
  help
• 33:56
  people
• 33:56
  because
• 33:57
  you
• 33:57
  are
• 33:57
  giving
• 33:57
  them
• 33:57
  that
• 33:58
  safe
• 33:59
  space
• 33:59
  to
• 34:00
  grow.
• 34:01
  It's
• 34:01
  not
• 34:02
  just
• 34:03
  the
• 34:03
  speech
• 34:04
  or
• 34:04
  the
• 34:04
  pitch.
• 34:05
  It
• 34:05
  really
• 34:05
  is
• 34:06
  that
• 34:06
  deeper
• 34:06
  growth
• 34:07
  that
• 34:07
  comes
• 34:07
  from
• 34:08
  being
• 34:08
  willing
• 34:09
  to
• 34:09
  be
• 34:09
  vulnerable
• 34:10
  and
• 34:10
  change.
• 34:12
  It's
• 34:12
  awesome.
• 34:13
  So
• 34:15
  how
• 34:15
  can
• 34:16
  our
• 34:16
  listeners
• 34:16
  get
• 34:17
  in
• 34:17
  touch
• 34:17
  with
• 34:17
  you?
• 34:18
  What's
• 34:18
  a
• 34:18
  good
• 34:19
  way
• 34:19
  for
• 34:19
  them
• 34:19
  to
• 34:19
  have
• 34:19
  a
• 34:20
  taste
• 34:20
  of
• 34:20
  your
• 34:20
  message?
• 34:22
  I
• 34:22
  invite
• 34:23
  everyone
• 34:23
  listening
• 34:24
  or
• 34:24
  watching
• 34:24
  to
• 34:25
  visit
• 34:25
  my
• 34:25
  website,
• 34:26
  Alison
• 34:26
  Shapira
• 34:27
  dot
• 34:27
  com.
• 34:28
  You'll
• 34:28
  know
• 34:28
  how
• 34:29
  to
• 34:29
  spell
• 34:29
  that
• 34:29
  because
• 34:29
  you'll
• 34:30
  see
• 34:30
  my
• 34:30
  name
• 34:30
  on
• 34:31
  the
• 34:31
  the
• 34:31
  episode.
• 34:32
  You'll
• 34:32
  see
• 34:32
  it
• 34:32
  here.
• 34:32
  It's
• 34:33
  also
• 34:33
  on
• 34:33
  the
• 34:33
  video.
• 34:34
  So
• 34:34
  my
• 34:35
  name
• 34:35
  Alison
• 34:35
  Shapira.com
• 34:37
  they
• 34:37
  can
• 34:38
  sign
• 34:38
  up
• 34:39
  and
• 34:39
  get
• 34:40
  a
• 34:40
  free
• 34:40
  download
• 34:41
  of
• 34:41
  the
• 34:42
  first
• 34:42
  chapter
• 34:42
  of
• 34:43
  my
• 34:43
  book
• 34:43
  Speak
• 34:44
  with
• 34:44
  Impact.
• 34:44
  Please
• 34:45
  connect
• 34:45
  with
• 34:45
  me
• 34:46
  on
• 34:46
  LinkedIn.
• 34:46
  We
• 34:47
  can.
• 34:47
  We
• 34:47
  can
• 34:48
  talk
• 34:48
  that
• 34:48
  way.
• 34:49
  I
• 34:49
  post
• 34:49
  frequently.
• 34:50
  I
• 34:50
  share
• 34:50
  videos
• 34:51
  and
• 34:52
  tips
• 34:52
  When
• 34:52
  I
• 34:53
  have
• 34:53
  a
• 34:53
  client
• 34:54
  conversation
• 34:54
  and
• 34:55
  it
• 34:55
  gives
• 34:55
  me
• 34:55
  an
• 34:55
  insight,
• 34:56
  I'll
• 34:57
  share
• 34:57
  that
• 34:57
  insight,
• 34:58
  certainly
• 34:59
  not
• 34:59
  with
• 34:59
  the
• 34:59
  name
• 34:59
  of
• 34:59
  the
• 35:00
  client,
• 35:00
  but
• 35:00
  I'll
• 35:00
  share
• 35:00
  an
• 35:01
  insight
• 35:01
  that
• 35:01
  sparked
• 35:01
  in
• 35:02
  my
• 35:02
  brain
• 35:02
  that
• 35:02
  I
• 35:03
  think
• 35:03
  all
• 35:03
  of
• 35:03
  us
• 35:03
  should
• 35:03
  be
• 35:04
  aware
• 35:04
  of.
• 35:04
  So
• 35:05
  I
• 35:05
  would
• 35:05
  send
• 35:05
  them
• 35:06
  to
• 35:06
  my
• 35:06
  website
• 35:06
  and
• 35:06
  then
• 35:07
  to
• 35:07
  connect
• 35:07
  with
• 35:07
  me
• 35:07
  on
• 35:08
  LinkedIn.
• 35:09
  I
• 35:09
  really
• 35:10
  enjoyed
• 35:10
  reading
• 35:11
  your
• 35:11
  book
• 35:12
  and
• 35:12
  I'm
• 35:13
  learning
• 35:13
  and
• 35:14
  thinking
• 35:14
  about
• 35:14
  how
• 35:15
  I
• 35:15
  can
• 35:15
  integrate
• 35:16
  all
• 35:16
  that
• 35:17
  that
• 35:17
  I've
• 35:17
  I've
• 35:18
  gathered
• 35:18
  from
• 35:18
  you
• 35:19
  and
• 35:19
  I'm
• 35:19
  sure
• 35:19
  I'll
• 35:19
  have
• 35:20
  opportunity
• 35:20
  to
• 35:20
  talk
• 35:21
  to
• 35:21
  you
• 35:21
  more
• 35:21
  about
• 35:21
  it
• 35:21
  as
• 35:22
  as
• 35:22
  the
• 35:22
  days
• 35:23
  and
• 35:23
  weeks
• 35:23
  go
• 35:24
  on.
• 35:24
  I'll
• 35:24
  see
• 35:24
  you
• 35:24
  in
• 35:24
  a
• 35:24
  couple
• 35:25
  weeks
• 35:25
  since
• 35:25
  Chicago
• 35:26
  for
• 35:26
  a
• 35:26
  strategic
• 35:27
  coach.
• 35:27
  But
• 35:28
  but
• 35:28
  it,
• 35:28
  it's
• 35:28
  just
• 35:29
  I
• 35:29
  hope
• 35:29
  everybody
• 35:30
  listening
• 35:31
  if
• 35:31
  you're
• 35:32
  think
• 35:32
  about
• 35:33
  how
• 35:33
  you
• 35:34
  would
• 35:35
  want
• 35:35
  to
• 35:36
  empower
• 35:37
  a
• 35:38
  more
• 35:38
  clear
• 35:38
  voice
• 35:39
  and
• 35:40
  bring
• 35:40
  more
• 35:41
  clarity
• 35:41
  to
• 35:42
  what
• 35:42
  you're
• 35:43
  communicating
• 35:43
  to
• 35:44
  your
• 35:44
  teams,
• 35:44
  customers
• 35:45
  and
• 35:45
  community.
• 35:46
  I
• 35:47
  hope
• 35:47
  you'll
• 35:47
  pick
• 35:47
  up
• 35:47
  the
• 35:48
  Speak
• 35:48
  with
• 35:48
  Impact
• 35:48
  book,
• 35:49
  go
• 35:49
  to
• 35:49
  Allison's
• 35:50
  website
• 35:50
  and
• 35:51
  get
• 35:51
  the
• 35:51
  first
• 35:51
  chapter
• 35:51
  for
• 35:52
  free.
• 35:53
  Thank
• 35:53
  you
• 35:53
  Allison
• 35:54
  for
• 35:54
  joining
• 35:55
  us
• 35:55
  today
• 35:55
  on
• 35:55
  the
• 35:55
  Wisdom
• 35:56
  of
• 35:56
  Women
• 35:56
  Show.
• 35:56
  Thank
• 35:57
  you
• 35:57
  for
• 35:57
  illuminating
• 35:58
  the
• 35:58
  path
• 35:58
  to
• 35:59
  unlocking
• 35:59
  opportunities
• 36:00
  for
• 36:00
  growth
• 36:00
  and
• 36:01
  prosperity
• 36:01
  for
• 36:02
  women
• 36:02
  led
• 36:02
  enterprises
• 36:03
  and
• 36:03
  we
• 36:04
  value
• 36:05
  your
• 36:06
  experience
• 36:08
  and
• 36:09
  if
• 36:10
  you
• 36:10
  as
• 36:10
  a
• 36:10
  listener
• 36:11
  enjoyed
• 36:12
  our
• 36:12
  time
• 36:12
  together,
• 36:13
  please
• 36:13
  be
• 36:13
  sure
• 36:14
  to
• 36:14
  follow
• 36:14
  like
• 36:15
  and
• 36:15
  share
• 36:16
  the
• 36:16
  Wisdom
• 36:16
  of
• 36:16
  Women
• 36:17
  Show.
• 36:18
  Please
• 36:18
  be
• 36:18
  sure
• 36:18
  to
• 36:19
  visit
• 36:19
  Alison's
• 36:20
  LinkedIn
• 36:21
  profile
• 36:22
  and
• 36:22
  her
• 36:23
  website
• 36:24
  to
• 36:24
  infuse
• 36:25
  more
• 36:26
  wisdom
• 36:26
  into
• 36:27
  your
• 36:28
  business.
• 36:28
  Take
• 36:28
  the
• 36:29
  Growth
• 36:29
  Readiness
• 36:30
  Quiz
• 36:30
  at.