Alan Morrison and Adam King: Viva la Dirt League founders and owners on the success of their online media business
While many may not have heard of ‘Viva la Dirt League’, their kids probably have.
Self-described as a ‘bunch of nerds who play games and make comedy sketches about games,’ they’re a YouTube sketch comedy group and independent production company based in New Zealand.
But what was once a channel that made a couple of hundred dollars a month has grown into a multi-million dollar business, with millions of subscribers, billions of views, and their own streaming platform.
It was founded by Alan Morrison and Adam King in 2011, with Rowan Bettjeman joining a couple years later.
Like many, the…
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