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How We Live in a World Where Common Sense Is No Longer Common | Ep. #510
On episode #510, Eric and Neil discuss how logical conclusions are not always the best marketing techniques. Tune in to hear how they flip the script and explain why common sense is no longer common.
Time-Stamped Show Notes:
[00:27] Today’s Topic: How We Live in a World Where Common Sense Is No Longer Common
[00:40] Even ignoring the current political climate, the world is crazy right now.
[01:00] E-commerce checkout pages: does it convert better to have all the form fields on one page or does it make sense to break it down into two steps and force people to click through?
[01:14] Most people…
The skinny
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