Revamping a Musky Legacy: Inside the New Joe Bucher Tackle with Mike Melby
In this episode, we sit down with Mike Melby to break down the major structural and operational changes underway at Joe Bucher Tackle (JBT). After opening with a Northern Wisconsin fishing report—covering late-summer weed development, baitfish movements, and top-producing tactics—we transition into an interview detailing JBT’s new era. Mike opens up about his background in welding and fabrication, his partnership with Terry Xiong, and the story behind acquiring the legacy brand and rebranding to honor its 1978 roots. He gives an inside look at JBT's new headquarters in Marshfield, Wisconsin…
The skinny
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