Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
Why Your SEO Strategy Ignores Semantic Search
We break down how Google’s 2026 BERT and MUM updates force marketers to stop optimizing for keywords and start optimizing for context. Using a specific case study of a regional HVAC company that doubled organic traffic by shifting from transactional queries to informational intent, we explore the mechanics of entity-based search. Lucas and Luna discuss why traditional keyword density is dead, how to map content clusters to user journey stages, and the critical role of internal linking in establishing topical authority. This episode offers actionable steps for audit your current site…
The skinny
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