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Ep.193 AI, Influencers and Ingredient Science: How the Supplement Industry Is Evolving With Phil Hixon
Show Notes:
In this episode, Heidi sits down with Phil Hixon, VP of Sales at Superior Supplement Manufacturing, a company he has helped build over nearly 10 years alongside his longtime friend and founder. Phil brings a rare insider perspective to one of the most misunderstood industries in consumer health: dietary supplements.
From the regulatory realities that most brand owners never see coming, to the marketing truths that separate successful brands from the 95% who never reorder, this conversation is packed with hard-won wisdom for anyone building or considering entering the supplement…
The skinny
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