Latest / Earn Your Leisure / EYL #244 Kenny Burns on The Spirits Industry, African Opportunities, Atlanta, & The Current State of Culture

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EYL #244 Kenny Burns on The Spirits Industry, African Opportunities, Atlanta, & The Current State of Culture · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
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  Speaker 3: The time is come, ladies and gentlemen.
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  Speaker 5: You know how we do.
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  Speaker 6: But you guys are bigger than what you intended to be.
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  Speaker 6: I'm not saying you say the biggest ever with confidence.
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  Speaker 4: I love it. The bravado of this culture.
• 1:47
  Speaker 6: You're really mean something to people like people go. You know,
• 1:52
  Speaker 6: I've been around a long time. People go decades and
• 1:55
  Speaker 6: don't mean nothing to nobody. Y'all like you've transcended space
• 1:59
  Speaker 6: and time where two you know, it's like what they
• 2:02
  Speaker 6: what they say when Jane, what they did they're gonna
• 2:04
  Speaker 6: make make a paper they did the Cold Crush.
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  Speaker 4: You know what I mean? That live you you're an
• 2:08
  Speaker 4: example of it. All right, guys, welcome back e y l.
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  Speaker 5: This is uh gonna be an interesting conversation back in Atlanta.
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  Speaker 5: It's a full circle in the right, full circle moment.
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  Speaker 5: So was that the first time we started doing interviews
• 2:37
  Speaker 5: in Atlanta?
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  Speaker 3: That it was the first series of events, Yeah.
• 2:40
  Speaker 5: Atlanta interviews. So that was episode forty. I was about
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  Speaker 5: three years ago. And that was in the Gold Room.
• 2:47
  Speaker 5: That was in the gold room, that was in a
• 2:51
  Speaker 5: I guess the best way to describe it like a
• 2:52
  Speaker 5: community room inside of an apartment compleence and a that
• 2:57
  Speaker 5: was a community was drunk the Mikey.
• 3:00
  Speaker 4: That part is true. That's a fact.
• 3:04
  Speaker 3: We had to edit some things out, but we got
• 3:07
  Speaker 3: it done.
• 3:08
  Speaker 5: Actually, so he lived in the apartment building. That's why
• 3:13
  Speaker 5: we were using that because that's where he lived. And
• 3:16
  Speaker 5: this is where he well he has a couple of
• 3:19
  Speaker 5: houses now, but this is one.
• 3:21
  Speaker 6: This is one of his houses. Now, you know, talking
• 3:24
  Speaker 6: about mike e Baby. Look at this who went from
• 3:27
  Speaker 6: a community rooms a fact, to a house with.
• 3:30
  Speaker 4: Many rooms but only one is furnish.
• 3:32
  Speaker 3: Yeah, don't forget that part.
• 3:40
  Speaker 4: That's what that's what time. Yeah, so it was at
• 3:42
  Speaker 4: it was at the beginning stages.
• 3:44
  Speaker 5: You've got to see our trajectory and we got to
• 3:48
  Speaker 5: see your trajectory as well.
• 3:49
  Speaker 4: So so you was there at the beginning stages for us.
• 3:53
  Speaker 5: We you've got to witness our growth and we've got
• 3:56
  Speaker 5: to witness your growth, your family, everything. So it's been
• 4:00
  Speaker 5: a very beneficial relationship on many different levels as far
• 4:04
  Speaker 5: as the business side, but just you know, the personal relationship, brotherhood,
• 4:08
  Speaker 5: you know, that's exactly that's important. So before we start,
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  Speaker 5: I wanted to say thank you for everything that you
• 4:15
  Speaker 5: that you've contributed to us on the business side and
• 4:18
  Speaker 5: like personal side.
• 4:20
  Speaker 3: Like how we started and in the personal side. And
• 4:22
  Speaker 3: I said this off camera, I want to say it
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  Speaker 3: on camera. We've interviewed a lot of people throughout the
• 4:26
  Speaker 3: past four years. We've had relationships with a lot of
• 4:28
  Speaker 3: people throughout the last four years. Not many people call
• 4:31
  Speaker 3: us to access how we're doing on a personal level,
• 4:34
  Speaker 3: but you do. I mean, I'll get a random call
• 4:36
  Speaker 3: on a Thursday night, see how you're doing, how's the
• 4:39
  Speaker 3: family doing, how you're feeling, how's the health?
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  Speaker 4: All right? I love y'all.
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  Speaker 3: Yeah, that doesn't happen, and that makes you a very
• 4:46
  Speaker 3: special person and it should happen more. It's something that
• 4:48
  Speaker 3: I'm looking at, like I need to do that more
• 4:51
  Speaker 3: because it's something that we should be doing for each other.
• 4:54
  Speaker 3: So thank you for that, that brotherly love. That commodity
• 4:57
  Speaker 3: is not taking lightly.
• 4:58
  Speaker 4: Thank you sure that.
• 5:00
  Speaker 5: So Kenny Burns Lifestyle Specialist, we still go.
• 5:04
  Speaker 4: We're still going with that life Lifestyle Specialists for life.
• 5:08
  Speaker 4: That is a fact.
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  Speaker 5: So, but a lot has changed since the last time
• 5:12
  Speaker 5: we spoke. New business ventures, new opportunities, you got a
• 5:17
  Speaker 5: new show. Different things have happened since the last since
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  Speaker 5: three years ago.
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  Speaker 4: So what you guys inspired by the way to appreciate it,
• 5:23
  Speaker 4: appreciate that man appreciate it so on in movies. Yeah,
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  Speaker 4: my god, it's amazing.
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  Speaker 5: I felt like this is a perfect time to have
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  Speaker 5: a follow up come two hundred episodes later, the Dream.
• 5:40
  Speaker 5: But he was also on the hundredth episode. So the
• 5:42
  Speaker 5: hundred episode we had like, oh that was on stage, No, No,
• 5:45
  Speaker 5: that was it was virtual. You came and then Dame
• 5:50
  Speaker 5: Dash came, like right after you came on. It was
• 5:53
  Speaker 5: like six different people. We had it on a virtual
• 5:55
  Speaker 5: You remember that, I don't.
• 5:56
  Speaker 4: Yeah, yeah, we have all come on.
• 5:58
  Speaker 3: We had some champagne popped it for one hundred episode.
• 6:02
  Speaker 3: So we had some special people that helped to us,
• 6:04
  Speaker 3: get there be part of it.
• 6:05
  Speaker 4: Got it.
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  Speaker 6: Yeah, I'm glad you guys connected with Dane too. That
• 6:08
  Speaker 6: was some legendary talk.
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  Speaker 5: That's fat and that's continued that relationship has That's what
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  Speaker 5: I'm saying.
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  Speaker 4: Yeah, so thank you for that. Appreciate it absolutely.
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  Speaker 3: We always tell that story like how you connected that
• 6:19
  Speaker 3: and then how David from UM connected us with you.
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  Speaker 4: And that's how life works.
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  Speaker 3: That's how it is. We have a relationship with everybody. Still,
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  Speaker 3: that's awesome. So I want to get into it. The
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  Speaker 3: first thing.
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  Speaker 4: Obviously you got the product placement. This God's good. Learn
• 6:33
  Speaker 4: from this, that's good. So we spoke about Uncle Nearest.
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  Speaker 5: Yes, the first interview, we spoke about Uncle nerst Yes,
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  Speaker 5: you told the story about the former slave who was
• 6:46
  Speaker 5: named Nearest What's this I say, Nearest Green Nears Green?
• 6:50
  Speaker 5: Who was the actual distas the Nearest Green, the stiller
• 6:54
  Speaker 5: behind the Jack Dames brand.
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  Speaker 6: Yes, first African American is still her on record, and
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  Speaker 6: he was the first distiller for Jack Daniels.
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  Speaker 5: And he's the one that taught Jack daniels family, like
• 7:04
  Speaker 5: he taught them how to do it.
• 7:06
  Speaker 6: Yes, he taught Jack Daniels how to make whiskey since
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  Speaker 6: that interview, Master Distiller, but since that interview, it's not
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  Speaker 6: only the fastest growing independently own the whiskey in US history.
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  Speaker 4: We have I think seven expressions. Now.
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  Speaker 6: The Nearest Green Distillery in Shelbyville is home of the
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  Speaker 6: longest bar in the world. It's that humble baron a
• 7:32
  Speaker 6: venue inside of Nearest Green Distillery and it's grown leads
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  Speaker 6: and bounds. We actually are sold Delhian this year.
• 7:41
  Speaker 4: You like that? Like that I've heard of that brand. Yeah,
• 7:45
  Speaker 4: speaking of brand, I learned from the best. I learned
• 7:50
  Speaker 4: from Pup. I'm giving you credit.
• 7:52
  Speaker 3: Taught me how to sailor inspiration. That's There are some
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  Speaker 3: other brands that are up here. One that we're very
• 7:59
  Speaker 3: familiar with LS the Course shout to the Haitian Massive.
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  Speaker 4: How did you get connected with them?
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  Speaker 3: Because we you know, they sent us the liquor and
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  Speaker 3: I think that might have been the first time we
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  Speaker 3: actually sampled something like wow on camera and it was
• 8:14
  Speaker 3: incredible and we loved their story and we loved the brand.
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  Speaker 3: At what point did you get connected with them?
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  Speaker 6: So we have a fifty million dollar fun at Uncle
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  Speaker 6: Nier's where we take bipoc brands and help them realize
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  Speaker 6: their dreams. If they have great product, good package, or whatever,
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  Speaker 6: we try to get involved and help them. Well, this
• 8:31
  Speaker 6: came along at a time when we had picked several
• 8:34
  Speaker 6: and we really didn't have room for them on the
• 8:36
  Speaker 6: business side of that function, and so Fon called me
• 8:40
  Speaker 6: one day. It's like, yo, I tried this Haitian Cremos
• 8:43
  Speaker 6: inspired cream liquor and I'm lactose intolerant and it did
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  Speaker 6: nothing to me. I was like, what is it low
• 8:50
  Speaker 6: one lactose and she was like, yes, like I don't
• 8:52
  Speaker 6: feel anything. You should try because I'm lactose intolerant too.
• 8:54
  Speaker 6: So I was like, send it to me. So when
• 8:56
  Speaker 6: I saw the bottle, I was like, this bottle is crazy.
• 8:59
  Speaker 6: It looked like some ancient an African album less like stinky.
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  Speaker 6: And I tasted it and I was like, this is delicious.
• 9:07
  Speaker 6: I was like, how do we get involved? She said, well,
• 9:09
  Speaker 6: they need investment. If you want to go in, I'm
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  Speaker 6: going with you personally. So it was the beginning of
• 9:14
  Speaker 6: the pandemic. I bought ten percent of the company, she
• 9:18
  Speaker 6: bought twenty percent of the company, and we went head
• 9:21
  Speaker 6: over heels and we redesigned the packaging. Reach out to
• 9:24
  Speaker 6: Miriams and Stevens. They have built probably the best cream
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  Speaker 6: in the business, and we're on fire.
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  Speaker 4: We just had a.
• 9:29
  Speaker 6: Twelve million dollars evaluation eighteen months later and that's incredible.
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  Speaker 4: It's moving. Cream is the new champagne. Cream. Cream rules
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  Speaker 4: everything around me. I television really. So I want to
• 9:46
  Speaker 4: talk about before we go through the line.
• 9:49
  Speaker 5: Let's talk about just division and what is the what's
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  Speaker 5: your involvement as far as expanding your portfolio of liquor
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  Speaker 5: because you were involved with Uncle Norris.
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  Speaker 6: Now I see three other bottles. Yeah, well, I'm actually
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  Speaker 6: an investor in Uncle there, so I'm not just involved.
• 10:03
  Speaker 6: I don't like the way you put them. Yeah, that's key,
• 10:09
  Speaker 6: This is true.
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  Speaker 4: I went from seventy five cent a share to twenty
• 10:12
  Speaker 4: five dollars a shit. That's different. Yeah, it different.
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  Speaker 6: That's important. So I had it with a couple of
• 10:17
  Speaker 6: hundred thousand shit, you know what I mean. So you
• 10:19
  Speaker 6: can't really do.
• 10:19
  Speaker 4: The knowledge like that. Somebody's doing the math on that
• 10:22
  Speaker 4: right now. Somebody's adding up right now, small us. So
• 10:25
  Speaker 4: talk about the portfolio. You're even your vision of growing.
• 10:30
  Speaker 5: Your portfolio of spirits because I know you were a
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  Speaker 5: brand ambassador for years, yes, then you became have ownership.
• 10:38
  Speaker 5: Now you have all of these different things. So what's
• 10:42
  Speaker 5: the thought process behind that.
• 10:43
  Speaker 6: Well, I mean I was an ambassador supporting other spirits
• 10:46
  Speaker 6: and making them a lot of money. And you know,
• 10:48
  Speaker 6: I started out at Rockefeller with Damon Armadale, So I
• 10:52
  Speaker 6: was a part of the introduction to hip hop as
• 10:55
  Speaker 6: far as ownership and liquor. You know, I don't know
• 10:58
  Speaker 6: if you remember back then, but Jay was Belvedere in
• 11:00
  Speaker 6: every record was and so it was like I never
• 11:05
  Speaker 6: I think it was an ad or something that had
• 11:06
  Speaker 6: like a stick figure what the New York Yankees had
• 11:09
  Speaker 6: on in the in the Belvedere ad, Like it was
• 11:11
  Speaker 6: the weirdest like ad ever seen. But I know that
• 11:14
  Speaker 6: Dame and Jay at the time really wanted to you know,
• 11:17
  Speaker 6: own their own stuff, you know what I mean, And
• 11:19
  Speaker 6: that was clothing that was out, that was anything they
• 11:22
  Speaker 6: were highly contributing to and culture and that was my
• 11:24
  Speaker 6: first entre into it. And to be honest, if they
• 11:28
  Speaker 6: had never gotten into their thing, I think that could
• 11:30
  Speaker 6: have been a big deal because it was everywhere and.
• 11:32
  Speaker 4: They were great was everywhere. What happened to Armadale.
• 11:35
  Speaker 3: I don't know they start Armadale popping.
• 11:40
  Speaker 6: But it's sad because they literally were the first on
• 11:43
  Speaker 6: the red carpets in the films, and it was everywhere,
• 11:46
  Speaker 6: had that bottle everywhere everywhere. Dance with Armadale. Yeah, he
• 11:51
  Speaker 6: was early, you know what I mean. But then Puff
• 11:52
  Speaker 6: picked up the formula and lights out Joe Jackson. Yeah,
• 11:56
  Speaker 6: And I never forget Jackie Lee actually, who worked with THEO,
• 11:59
  Speaker 6: had a whole plan with that, Like she was the one,
• 12:03
  Speaker 6: if I'm not mistaken, who introduced Puffed that opportunity. And
• 12:08
  Speaker 6: you know, I'm sure he would say probably one of
• 12:10
  Speaker 6: the best things that ever happened to him. So when
• 12:12
  Speaker 6: y'all interview him, you know what I mean, Jackie Lee.
• 12:15
  Speaker 6: But yeah, no, So I just saw I saw how
• 12:17
  Speaker 6: people were, like, you know, basically like minded spirits, fashion
• 12:23
  Speaker 6: things of that nature. They were investing in them, and
• 12:25
  Speaker 6: I wanted to do the same. You know, I was
• 12:26
  Speaker 6: a spirit whisperer a long time, and then it made
• 12:31
  Speaker 6: sense to go into ownership.
• 12:32
  Speaker 3: When you're looking at the spirits industry, are you having
• 12:36
  Speaker 3: a checkboard as to like I need to get a tequila,
• 12:40
  Speaker 3: I need a vodka, I need a Kanyac.
• 12:44
  Speaker 4: I have a look or is that how you're approaching this?
• 12:46
  Speaker 6: Absolutely and my latest investment, great segue, you're a professional.
• 12:51
  Speaker 6: This bay app Jin in this Voosovaka are African owned
• 12:55
  Speaker 6: I'm sorry, African made spirits and there has never been
• 12:59
  Speaker 6: a black own spirit to come out of Africa. It
• 13:02
  Speaker 6: almost sounds outrageous really say that, right, So you look
• 13:05
  Speaker 6: at Amarula, you look at all the things that are
• 13:07
  Speaker 6: on the shelf that are African. They're not owned by
• 13:12
  Speaker 6: a black person. So one of the things that attracted
• 13:15
  Speaker 6: me with this brand. You can see it. I mean,
• 13:16
  Speaker 6: just look at the details. I mean, it's African on
• 13:19
  Speaker 6: all the botanicals come from all over Africa, so it's
• 13:22
  Speaker 6: not a region in particular that we're stuck to. But
• 13:25
  Speaker 6: the packaging is amazing and then the juice can piece
• 13:28
  Speaker 6: with any juice in the categories specific categories. You know,
• 13:34
  Speaker 6: Rashad didn't want to hold it too long because you know,
• 13:36
  Speaker 6: he's he's a personality now.
• 13:37
  Speaker 4: So he gets paid for what he endorses. Sugar. Yeah, no,
• 13:42
  Speaker 4: it's a sugarcane romp.
• 13:43
  Speaker 6: And so for me, like when I to your question,
• 13:47
  Speaker 6: I'm looking for partners that are really about that, you
• 13:50
  Speaker 6: know that growth of you know said brands, right, and
• 13:53
  Speaker 6: with the Spearhead Group, because that's the company I invested in.
• 13:56
  Speaker 6: It owns Vusovakia, bayv Gin. They're blue print is all
• 14:00
  Speaker 6: botanicals from the continent, the diaspora, which is everywhere in
• 14:05
  Speaker 6: the world. And this next play, and I'm going to
• 14:09
  Speaker 6: give you an exclusive this next play. You know, the
• 14:12
  Speaker 6: only reason tequila is called tequila is because of the
• 14:16
  Speaker 6: region of Mexico. Right, Africa, which I did not know,
• 14:21
  Speaker 6: is the second largest grower of a govey in the world,
• 14:25
  Speaker 6: So that would be our next expression.
• 14:27
  Speaker 4: It will be called Africa a govet. It's gonna change
• 14:30
  Speaker 4: the game.
• 14:31
  Speaker 5: So when you're invested in these companies you have mentioned
• 14:35
  Speaker 5: like you're doing this through a group or this is
• 14:37
  Speaker 5: like just your own personal somebody's coming up to you
• 14:39
  Speaker 5: and you just liked it, and you're just like.
• 14:40
  Speaker 6: No, this came from our incubator program too. And Fawn
• 14:45
  Speaker 6: had already identified a gen if I'm not mistaken, So
• 14:49
  Speaker 6: it comes all the fallout comes to me. So say
• 14:53
  Speaker 6: her name correctly, Fawn Weaver, right, Fawn Weaver my spirit animal.
• 14:56
  Speaker 6: So she is the person that started open Ears.
• 15:00
  Speaker 4: He is the founder. She's the founder of Oat of
• 15:02
  Speaker 4: Uncle Near's Whiskey. So then she brought you in as
• 15:07
  Speaker 4: a part owner in Uncle Nears.
• 15:08
  Speaker 5: Yes, you develop a relationship with her. Yes, she's involved
• 15:11
  Speaker 5: in all these liquors as well.
• 15:12
  Speaker 6: She's only involved in this one, this spirithead Spirits, which
• 15:16
  Speaker 6: is Lusovaka by Mgen. I ventured out on my own
• 15:19
  Speaker 6: just by yourself. Yes, well not by myself. I went
• 15:22
  Speaker 6: to Pendulum, a black owned fund out of La Big
• 15:26
  Speaker 6: Shot to Robbie and dareda Robinson. They gave you know,
• 15:29
  Speaker 6: a bunch of money to help.
• 15:30
  Speaker 4: So how did that work? You connect? Just explain how
• 15:33
  Speaker 4: you got involved?
• 15:33
  Speaker 6: Well, I mean, you know, in life, guys, you have
• 15:35
  Speaker 6: an opportunity to bring people to the table or do
• 15:38
  Speaker 6: it yourself. I've been a master of you know, putting
• 15:41
  Speaker 6: up my money on some in some instances and then
• 15:44
  Speaker 6: raising money and the other they're getting the same percentages
• 15:46
  Speaker 6: in amount. So it's got to figure out how you
• 15:48
  Speaker 6: want to play. Sometimes you're liquid, you can let go
• 15:51
  Speaker 6: of a million dollars. Sometimes you can raise three and
• 15:54
  Speaker 6: a half million dollars for ten percent ownership or stake.
• 15:57
  Speaker 6: And you know, in a business, so you just got to.
• 15:58
  Speaker 4: Be and tent.
• 16:00
  Speaker 5: The ls cream is interesting because I want to really
• 16:03
  Speaker 5: handle this home and people didn't notice. So we interviewed
• 16:06
  Speaker 5: them a couple out of Montreal and that was during COVID,
• 16:10
  Speaker 5: So we did it on Zoom Miriam and Stevens yep.
• 16:13
  Speaker 5: And so that was before your involvement. So they approached you, guys,
• 16:18
  Speaker 5: or you approached them again. It came from farm. She
• 16:21
  Speaker 5: introduced us. I'm saying, how did she get involved in it?
• 16:23
  Speaker 4: You know, it came.
• 16:24
  Speaker 6: It came to us as a possible incubator opportunity, which
• 16:28
  Speaker 6: I mentioned, and we we loved it so much. It
• 16:30
  Speaker 6: couldn't go through the incubator at that time, so we
• 16:32
  Speaker 6: just went ahead and rocked out and invested our own
• 16:35
  Speaker 6: personal money.
• 16:37
  Speaker 3: I want to we can we go back to the conversation.
• 16:40
  Speaker 4: Absolutely, So that was so big. I don't even know
• 16:42
  Speaker 4: how y'all let that. I'm not letting go. I'm not
• 16:45
  Speaker 4: gonna let it go.
• 16:45
  Speaker 3: African God, Yeah, I'm not gonna let it go because it.
• 16:48
  Speaker 4: Black, black tequila. The fuck. We're not gonna let it go. Yeah.
• 16:52
  Speaker 4: Uh So it grows through other parts.
• 16:54
  Speaker 3: Of the world, absolutely, America and the Caribbean.
• 16:58
  Speaker 4: It grows in a bunch of places, I'm sure, but
• 17:00
  Speaker 4: the mount that grows is the significance, the amount that grows.
• 17:03
  Speaker 3: So Africa, if there's a specific region or we're talking
• 17:06
  Speaker 3: about all throughout the continent where it's growing. But is
• 17:10
  Speaker 3: it being exported imported sometimes like we have natural resources,
• 17:13
  Speaker 3: but we don't have the infrastructure to export it, yes
• 17:16
  Speaker 3: or find it.
• 17:17
  Speaker 4: So in Africa is where we are.
• 17:19
  Speaker 6: Yeah, Africa is very low in resources because we actually
• 17:22
  Speaker 6: have power outages, you know what I'm saying with distilleries
• 17:25
  Speaker 6: and things that we use to what part of the
• 17:27
  Speaker 6: continent that we're in we're in, like South Africa, okay,
• 17:30
  Speaker 6: but West Africa. I mean it's it's regions and pockets.
• 17:34
  Speaker 6: I don't know the actual region that has the most,
• 17:37
  Speaker 6: but the continent as itself, you know, in itself is
• 17:40
  Speaker 6: like Mexico and the right that they have the biggest
• 17:43
  Speaker 6: crops in the world, obviously Mexico being the number one.
• 17:46
  Speaker 3: Yeah, I asked because I mean a lot of people
• 17:48
  Speaker 3: think like, hey, I don't have the money to invest
• 17:49
  Speaker 3: into spirits, but there's other opportunities in side of spirits,
• 17:53
  Speaker 3: and so being a part of some establishment that is
• 17:56
  Speaker 3: creating the refinery or figure out how we actually come
• 18:00
  Speaker 3: a transporter because it has to get to us. It
• 18:02
  Speaker 3: has to and so there's other opportunities inside of it.
• 18:04
  Speaker 6: Yeah, but the continent of Africa is the most bassardized
• 18:07
  Speaker 6: continent in the world. Like people come there for resources
• 18:10
  Speaker 6: all the time with no credit or lifeline either.
• 18:13
  Speaker 4: They just take and go.
• 18:14
  Speaker 6: But to your point, the distribution needed in Africa, there's
• 18:18
  Speaker 6: electricity needed, you know, That's why a CON's going had.
• 18:22
  Speaker 6: I'm saying, we're trying to light up Africa with this
• 18:24
  Speaker 6: new electrical grid movement. He started, like, so there's so
• 18:29
  Speaker 6: many opportunities and they're all yields and leans to a
• 18:31
  Speaker 6: lot of different businesses. I mean, Africa probably has the
• 18:34
  Speaker 6: most opportunity in the world for growth as far as
• 18:37
  Speaker 6: business is concerned. So yeah, and I actually was talking
• 18:40
  Speaker 6: about big shots at Demola and Chris who are who're
• 18:42
  Speaker 6: the founders of Spirhead Spirits they you know, we were
• 18:46
  Speaker 6: having a conversation the other day and as we're you know,
• 18:48
  Speaker 6: doing having these one concerns with you know, you know,
• 18:52
  Speaker 6: distilleries and things of that nature, and how we're adding
• 18:55
  Speaker 6: solar panels here and we're doing this in case, you know,
• 18:58
  Speaker 6: the power goes out. So I'm telling them, like yo,
• 19:01
  Speaker 6: make it bigger, and this needs to be spirits. It
• 19:04
  Speaker 6: might need to be distribution hubs in East West and
• 19:06
  Speaker 6: South Africa, North Africa, so you know, opportunities everywhere. But
• 19:09
  Speaker 6: I suggest to your point people look into this business
• 19:13
  Speaker 6: of spirits and see the many different opportunities outside of
• 19:17
  Speaker 6: just making an actual product. And if you want to
• 19:19
  Speaker 6: go to product route, see what's not in the in
• 19:22
  Speaker 6: the market.
• 19:22
  Speaker 4: All of my.
• 19:23
  Speaker 6: Brands tell a story. Haitian Kremos is much like Okeetha's.
• 19:26
  Speaker 6: You know what I'm saying. As far as the Spanish
• 19:28
  Speaker 6: community is concerned, you know what I mean, that's legendary.
• 19:30
  Speaker 6: There's not a household that you can probably go to
• 19:34
  Speaker 6: making that, you know what I mean. And so when
• 19:36
  Speaker 6: you bring something like that to life and then way
• 19:38
  Speaker 6: it tastes better than Bailey's, all you gotta do is
• 19:40
  Speaker 6: is we call it love at first sit when you
• 19:42
  Speaker 6: taste it as over?
• 19:43
  Speaker 4: Can we have that? Can we have that bottle? I
• 19:44
  Speaker 4: brought you more than one? Actually that's that's why, brother,
• 19:49
  Speaker 4: how is we're loved?
• 19:50
  Speaker 3: This?
• 19:50
  Speaker 4: This is love.
• 19:52
  Speaker 3: That's a fact and this is a really we've had
• 19:54
  Speaker 3: it for it's great licre. How cash intensive is it
• 19:57
  Speaker 3: if somebody wants to invest in a product, is it
• 20:00
  Speaker 3: something that could be five figures or is it six figures?
• 20:03
  Speaker 4: I mean it could go. Yeah, you have to be
• 20:06
  Speaker 4: funded to do anything.
• 20:07
  Speaker 6: Well, they're gonna act like you can just get into
• 20:09
  Speaker 6: the business and say, oh, I have a you know
• 20:10
  Speaker 6: what I mean because if it's wine, if it's beer
• 20:14
  Speaker 6: and wine, a beer probably the lowest platforms and spirits
• 20:18
  Speaker 6: that you can enter with not a whole lot of money,
• 20:20
  Speaker 6: probably under five figures.
• 20:22
  Speaker 4: But then you get at the distribution. If you walk into.
• 20:25
  Speaker 6: Publics or you know, whole foods, wherever you shop, there's
• 20:29
  Speaker 6: eight hundred thousand wines, there's eight hundred thousand beers. And
• 20:33
  Speaker 6: they're not saying literally, I'm saying figuratively. From the standpoint,
• 20:36
  Speaker 6: there's a lot of competition. So you guys see one
• 20:38
  Speaker 6: how you're gonna penetrate the market. Again, I would focus
• 20:41
  Speaker 6: on markets that you know don't have what you're offering,
• 20:43
  Speaker 6: and there's many things to put your spin on. That's
• 20:47
  Speaker 6: another thing I would encourage people to do. It's like
• 20:49
  Speaker 6: we're going into the technical well, they call it tequila,
• 20:53
  Speaker 6: but the African nagave business. But there's no African agave.
• 20:56
  Speaker 6: Why do you think we're so excited. The industry's gonna
• 20:58
  Speaker 6: hear that and they're gonna gone right, And you can
• 21:02
  Speaker 6: only do that where in Africa. Anybody can go to
• 21:05
  Speaker 6: tequila and find tequila brand. That was actually the first
• 21:07
  Speaker 6: thing I ever invested. It was called tequila. This thing
• 21:10
  Speaker 6: g though it means distinguished in Spanish. We went down there,
• 21:14
  Speaker 6: we had the gun armored all that because the President's
• 21:17
  Speaker 6: son just got kidding.
• 21:18
  Speaker 4: That was a whole experience.
• 21:19
  Speaker 6: But you know, it is like a thing where like
• 21:23
  Speaker 6: timing plays in it for me, or has played in
• 21:26
  Speaker 6: it for me, and I think it plays in it
• 21:28
  Speaker 6: for other investors that want to get into You have
• 21:29
  Speaker 6: to you got to really learn about it. I was
• 21:31
  Speaker 6: an ambassador for other brands for damn near fifteen years
• 21:34
  Speaker 6: before I owned anything.
• 21:35
  Speaker 5: So let's talk about the marketing because that's probably the
• 21:38
  Speaker 5: most important thing when it comes to liquor. And I
• 21:40
  Speaker 5: know lifestyle specialists, so you have a background and making
• 21:45
  Speaker 5: brands hot marketing. So traditionally the marketing plays and correct
• 21:49
  Speaker 5: me if I'm wrong. For the liquor brands from our community.
• 21:52
  Speaker 5: Aspect of it was get it hot in the nightclubs, right, yes,
• 21:56
  Speaker 5: get it hot in the nightclubs. Everybody follow that blueprint.
• 22:00
  Speaker 5: Diddy with the DJs to rock boys fifty cent. Now
• 22:04
  Speaker 5: he does these activations for his liquor in all these clubs.
• 22:08
  Speaker 5: Get it high in the night clubs because people buy bottles,
• 22:11
  Speaker 5: and but these aren't. Really doesn't seem like the type
• 22:15
  Speaker 5: of bot this isn't bottles, it is not. So what's
• 22:17
  Speaker 5: your what's your marketing plan for this?
• 22:19
  Speaker 4: Well?
• 22:20
  Speaker 6: Great question you're getting, you know, episode forty to now.
• 22:22
  Speaker 6: I want to say that you can see the girl
• 22:25
  Speaker 6: appreciate your intelligence levels always it's the personality side that's
• 22:30
  Speaker 6: caught up with it.
• 22:32
  Speaker 4: You know. That's a great point. And when Fauner.
• 22:35
  Speaker 6: Initially approached me, I'm like, oh, I knew one hundred
• 22:38
  Speaker 6: thousand cas deal here, I can do twenty five thousand
• 22:41
  Speaker 6: cases then, so I don't want any of that. She said,
• 22:43
  Speaker 6: this is a brand that will stand aside Jack Daniels,
• 22:47
  Speaker 6: Johnny Waller, you know what I mean, like all the
• 22:49
  Speaker 6: legacy brands, and we have to treat it as such.
• 22:51
  Speaker 6: And I'm like, what does that mean like I knew
• 22:53
  Speaker 6: what it meant, but I'm like, what does that.
• 22:54
  Speaker 4: Mean for us? Right now? You're coming to me. I
• 22:57
  Speaker 4: want to say, able to live on Sunday? But you
• 22:59
  Speaker 4: feel this right? She used to hate when I did that.
• 23:04
  Speaker 6: But the key though, is like I understood one way.
• 23:07
  Speaker 6: Let's make this hot right now. I'm gonna put you
• 23:09
  Speaker 6: in lax in DC. My own and off premise game
• 23:11
  Speaker 6: is legendary. I got every relationship in the world. But
• 23:14
  Speaker 6: she was like, I don't want that. I want your
• 23:16
  Speaker 6: relationship with the culture. And I was like, oh, okay,
• 23:20
  Speaker 6: I'm starting to get it. She told me eighty percent
• 23:23
  Speaker 6: of whiskey drinkers as white men, you know what I mean.
• 23:25
  Speaker 6: She started really breaking down the approach right, and she
• 23:29
  Speaker 6: trusted me with Black America to keep people at bay
• 23:32
  Speaker 6: because you know, as soon as came out.
• 23:33
  Speaker 4: Like ah, white is stolen white men, you know what
• 23:38
  Speaker 4: I mean?
• 23:39
  Speaker 6: And I had to be like, yo, this is the story,
• 23:41
  Speaker 6: this is what it is. I went you remember I
• 23:43
  Speaker 6: was on Breakfast Club. When I was I was doing
• 23:45
  Speaker 6: all these interviews where initially and then it was my
• 23:47
  Speaker 6: job to handle you know, black culture, Like, no, this
• 23:51
  Speaker 6: is bigger than anything you can imagine now, mind you,
• 23:54
  Speaker 6: she's a black woman in the height of me too.
• 23:57
  Speaker 6: She's in the height of black women finally get their
• 24:00
  Speaker 6: do access granted all that, and you know she knew
• 24:04
  Speaker 6: she had an agenda. So to your point, none of
• 24:06
  Speaker 6: this was built on the facade that is the club. Now,
• 24:11
  Speaker 6: mind you, we know a million brands that didn't make
• 24:15
  Speaker 6: it in the club. The club was good for the
• 24:18
  Speaker 6: moments like Puff benefited. You know, Jay benefited with a
• 24:22
  Speaker 6: suspended fifty initially when he had the other brands. This
• 24:26
  Speaker 6: was before the brands, and then what was the thing
• 24:28
  Speaker 6: called he had.
• 24:30
  Speaker 4: F Finn like you know what I'm saying. So they
• 24:32
  Speaker 4: were rocking I know, I know the Cucumber I know.
• 24:39
  Speaker 5: More so, and even the other brands that wasn't part
• 24:41
  Speaker 5: of our culture that benefited from it, like like Grey Goose,
• 24:45
  Speaker 5: I was like, what's the other Well, Chris.
• 24:49
  Speaker 4: Put them on their head. Though eventually what's.
• 24:51
  Speaker 5: The the Jamie Fox had the song?
• 24:58
  Speaker 4: The shot was what was that? What was that tequila
• 25:00
  Speaker 4: that everybody was drinking at one time? Yeah? Fact, but great.
• 25:04
  Speaker 6: I'm glad you brought that up because I don't think
• 25:06
  Speaker 6: people understand that the lifestyle and landscape has changed. There's
• 25:10
  Speaker 6: no mega clubs no more. You're not going to a
• 25:13
  Speaker 6: club with fifty seven booths no more. Like all last dead.
• 25:16
  Speaker 6: Everybody they want cocktails, you know what I mean? And
• 25:18
  Speaker 6: I was the Britain's Uncle Nears. This was door to door,
• 25:20
  Speaker 6: every on and off premise. You know what I'm saying.
• 25:23
  Speaker 6: Place that existed, that believed in legacy, believed in here,
• 25:27
  Speaker 6: it is believed in tradition. Things that people don't adhere
• 25:30
  Speaker 6: to in the marketing space, they want like puff is
• 25:33
  Speaker 6: the goat at putting, Like I don't know, they just
• 25:36
  Speaker 6: came out with the honey dude, what's the latest one?
• 25:39
  Speaker 4: Right? But he is running the flavor like this is
• 25:43
  Speaker 4: not a this no, but he gets it.
• 25:47
  Speaker 6: I was there when when Pineapple went crazy, but then
• 25:50
  Speaker 6: Apple came and not Pineapple out the way and then Mango.
• 25:53
  Speaker 4: Right.
• 25:54
  Speaker 6: So the point I'm trying to make it is like
• 25:56
  Speaker 6: it's a new day. The lifestyle landscape is changing. People
• 26:00
  Speaker 6: don't they want experiences. They want to have more things
• 26:03
  Speaker 6: that they can connect to because a lot of people
• 26:05
  Speaker 6: everybody can't get bottle service. Everybody can't get the sections
• 26:08
  Speaker 6: and now the sections are so disgusting with the hookahs.
• 26:11
  Speaker 4: Twenty four dudes.
• 26:12
  Speaker 6: You know what I'm saying, three girls and in twenty
• 26:15
  Speaker 6: seven tentacles.
• 26:17
  Speaker 4: You know what I'm saying in.
• 26:18
  Speaker 6: Four bottles that doesn't even add up. Girls have like
• 26:23
  Speaker 6: hookah burn marks. You know what I'm saying, contraw ratio
• 26:29
  Speaker 6: to your point, I think people need to get into Like,
• 26:31
  Speaker 6: if you're really into this, you need to get into
• 26:33
  Speaker 6: the If you're not following me, you should be right
• 26:35
  Speaker 6: any But I do this thing called feel good Friday,
• 26:37
  Speaker 6: and every feel good Friday.
• 26:39
  Speaker 4: I'm bringing on a mix knowledge to get you an experience.
• 26:42
  Speaker 6: It's all about the experience, and that's what culture is
• 26:44
  Speaker 6: so change too high in luxury.
• 26:47
  Speaker 4: It's not only higher luxury, it's taste level.
• 26:50
  Speaker 6: Culture has lost it's taste level and pun intended but
• 26:54
  Speaker 6: you get what I'm saying, But it's lost it's taste level.
• 26:57
  Speaker 6: Like the thing about you I heard earlier, I was
• 26:59
  Speaker 6: just telling him all like, I love how you spoke
• 27:02
  Speaker 6: up about people being on time. I'm paying you for
• 27:05
  Speaker 6: a service, you know what I mean. The expectations are
• 27:08
  Speaker 6: so low because we continue to accept mediocrity. No, I
• 27:13
  Speaker 6: don't need you d nice. He doesn't announce acts anymore.
• 27:16
  Speaker 6: He just sells out for your follow and then tell.
• 27:18
  Speaker 4: You who's going to perform. That's a taste level.
• 27:21
  Speaker 6: CQ Live is a taste like it's I'm going to
• 27:24
  Speaker 6: hear great music, Oh my god, d nice Kenny Burns
• 27:28
  Speaker 6: Clark Kent the Nuclear said this is going. I know,
• 27:30
  Speaker 6: with them alone, you have a great time, the best
• 27:34
  Speaker 6: time you've had. So I think you know what you
• 27:37
  Speaker 6: guys are doing is bringing that taste level back too.
• 27:39
  Speaker 6: Because I told you episode forty. I don't know if
• 27:43
  Speaker 6: I'm I speak prophecy forecaster. I was telling y'all about
• 27:49
  Speaker 6: how important the culture piece is going to be. I
• 27:52
  Speaker 6: told you how I love the information and how it's
• 27:54
  Speaker 6: actual information that people could use, not only used, but
• 27:57
  Speaker 6: here and digest. But the culture piece. That's why I'll
• 28:00
  Speaker 6: be on y'all about the first, you know, like the
• 28:03
  Speaker 6: first I called you about the first, Like the first,
• 28:06
  Speaker 6: what was your issue about the firm?
• 28:07
  Speaker 4: That was? That was all you about? The we did,
• 28:10
  Speaker 4: but we spoke about it, but it's not. It's not
• 28:13
  Speaker 4: it was not listen.
• 28:15
  Speaker 6: It was first of all, it's massive square garden to
• 28:17
  Speaker 6: you in your hometown, feeling dreams right right right, don't
• 28:22
  Speaker 6: wear first.
• 28:23
  Speaker 4: Well, here's why, there's a couple of things. Don't wear.
• 28:27
  Speaker 4: It's not a bad thing. It's a couple of things though,
• 28:29
  Speaker 4: right do you have you do you wear first? Legitimately
• 28:32
  Speaker 4: not regularly. We don't care. We're not gonna go find
• 28:34
  Speaker 4: a picture right now of being except that day. So
• 28:37
  Speaker 4: it's a big day. First of all.
• 28:39
  Speaker 6: It's the listen, think about when we do you feel
• 28:42
  Speaker 6: what I'm saying, what you're saying.
• 28:43
  Speaker 3: But here's the thing, right, we're paying how much to
• 28:44
  Speaker 3: a moment in time? Right, So like when we we
• 28:46
  Speaker 3: had that phone call, like yo, we should do this.
• 28:48
  Speaker 3: We're going back and forth with each other, like, yo,
• 28:50
  Speaker 3: let's play homage to that hate me now ever we
• 28:52
  Speaker 3: wanted to feel like that. But when people when when
• 28:54
  Speaker 3: people think about the garden, they think that the Ali
• 28:57
  Speaker 3: Phraser fright, they remember the Frank Lucas seen when he
• 28:59
  Speaker 3: had the fur on.
• 29:00
  Speaker 4: It's culture. They have who is this guy? He's arrived.
• 29:04
  Speaker 6: We don't know who, but y'all have transcended what you
• 29:07
  Speaker 6: thought you created.
• 29:08
  Speaker 4: But no, no, no, listen, this is not it's not a
• 29:11
  Speaker 4: call and response. This is this is big Bro saying
• 29:14
  Speaker 4: y'all have transcended what you thought you were creating. This
• 29:18
  Speaker 4: is a response. Yeah, this is not you can.
• 29:21
  Speaker 6: Say with your likenhut shut you off and tune you out.
• 29:25
  Speaker 6: But you guys are bigger than what you intended to be.
• 29:28
  Speaker 6: I'm not saying you say the biggest ever with confidence.
• 29:31
  Speaker 6: I love it, the bravado of this culture. But you're
• 29:35
  Speaker 6: really mean something to people like people go, you know,
• 29:39
  Speaker 6: I've been around a long time. People go decades and
• 29:42
  Speaker 6: don't mean nothing to nobody. Y'all, like you've transcended space
• 29:47
  Speaker 6: and time where it too, you know. It's like what
• 29:50
  Speaker 6: they what they say, Jane, what they did. They're gonna
• 29:52
  Speaker 6: make a paper they did the Colt crush.
• 29:53
  Speaker 4: You know what I mean.
• 29:55
  Speaker 6: You're an example of it. So you you the history
• 29:59
  Speaker 6: home mod It's amazing. But now that he's claimed to
• 30:04
  Speaker 6: be a fashion god icon.
• 30:08
  Speaker 4: But with your intilanguage is important. It's very I.
• 30:13
  Speaker 6: See and I hear you when you know, but you
• 30:17
  Speaker 6: are intent?
• 30:18
  Speaker 4: Intent is intent?
• 30:19
  Speaker 6: Intentional daily with that statement, right, So yeah, as you
• 30:25
  Speaker 6: grow and you wear and you do the third thing
• 30:29
  Speaker 6: more and you wear first first makes sense.
• 30:32
  Speaker 4: But the shock and all, I don't see y'all as
• 30:35
  Speaker 4: shocking all.
• 30:36
  Speaker 6: I just see y'all as contributors to culture, and we
• 30:38
  Speaker 6: can redefine that because it needs to be redefined. Cultural cribs, curators, Yeah,
• 30:45
  Speaker 6: your past, curation, your culture. And now see people bastardize
• 30:51
  Speaker 6: the word. Culture is tradition, Culture is heritage. Everything you
• 30:55
  Speaker 6: do is with the fuckers parents was supposed to do
• 30:58
  Speaker 6: with their brothers and siblings, and educators are supposed to do.
• 31:02
  Speaker 4: That's what y'all do. That's the difference.
• 31:04
  Speaker 6: And we and I was sitting over there like I mean,
• 31:07
  Speaker 6: like I helped you create it. I was really when
• 31:10
  Speaker 6: he did that, and you you y'all started talking about
• 31:13
  Speaker 6: holding culture response. That's all I've ever tried to do.
• 31:16
  Speaker 6: People could take whatever I say, but I also say
• 31:18
  Speaker 6: that Puff inspired the ship out of me. I would
• 31:20
  Speaker 6: not be here without him. To your point, your point
• 31:22
  Speaker 6: where y'all were talking about people that are here that
• 31:24
  Speaker 6: you have to award for the blueprint and participation. Now,
• 31:28
  Speaker 6: we're not gonna let you jump off the bridge, but
• 31:30
  Speaker 6: that's where we take over. That's what y'all take over.
• 31:32
  Speaker 6: You take over by accountability. Now I'm gonna outdo somebody
• 31:37
  Speaker 6: and this this compan this this shock and all ship
• 31:39
  Speaker 6: is disgusting. It's disgusting, but y'all are showing up right,
• 31:44
  Speaker 6: and it's valid when you go encourage.
• 31:47
  Speaker 5: You appreciate it from a decent man. Appreciate it, brother,
• 31:51
  Speaker 5: Thank you. And there is a picture of me on
• 31:53
  Speaker 5: the mink.
• 31:53
  Speaker 6: By the way, shot you're gonna you're gonna figure out
• 31:58
  Speaker 6: a way. Six years old, he's gonna figure out a way.
• 32:05
  Speaker 4: Speaking of speaking of cultural conscutives, I.
• 32:10
  Speaker 3: Said before you do that, I like the word tradition
• 32:13
  Speaker 3: because what we're doing is paying how much, but we
• 32:16
  Speaker 3: carry on the tradition of what we saw.
• 32:18
  Speaker 4: You have to carry on. You have to carry on
• 32:20
  Speaker 4: tradition while fixing the mishaps.
• 32:24
  Speaker 3: Because we watch tradition and we watch how it's being fumbled.
• 32:27
  Speaker 4: Like you commented on I put I put Rich Porter
• 32:32
  Speaker 4: in my story. Glad you pay attention to my comments.
• 32:35
  Speaker 4: Of course, I put Rich Porter in my story.
• 32:37
  Speaker 5: And it's the legendary picture when he's in Hawaii with
• 32:39
  Speaker 5: the pineapple and he had two presidential rolexes, one on
• 32:42
  Speaker 5: each arm. And I made a comment and I'm like
• 32:45
  Speaker 5: Rich Porter nineteen eighty seven, and you hit me, and
• 32:48
  Speaker 5: you was like, I forgot what it was saying but
• 32:50
  Speaker 5: it was like, what you're doing is more beneficial.
• 32:54
  Speaker 4: It's like it should be glamored.
• 32:55
  Speaker 5: Like and I get it, and I understand that, and
• 32:58
  Speaker 5: you're completely right because for so along, you know, we've.
• 33:01
  Speaker 4: Glamorized we've talked to though we were talked.
• 33:03
  Speaker 5: To, right, and it's like, you know, and that's not
• 33:06
  Speaker 5: in the grand scheme of things, that's not something that
• 33:08
  Speaker 5: should be glamorized.
• 33:09
  Speaker 4: But it is part of our culture.
• 33:11
  Speaker 5: So if we could take the best elements of that,
• 33:13
  Speaker 5: but then kind of So that's why even like, okay,
• 33:15
  Speaker 5: this is the lawsuit. This is inspired by an eighties
• 33:17
  Speaker 5: drug dealer, but we're not selling drugs. Were teaching financial literacy.
• 33:21
  Speaker 4: No, listen, have you ever sold drugs? No? Have you
• 33:23
  Speaker 4: ever sold drugs? No?
• 33:25
  Speaker 6: Okay, So that's the reason, and that's it. It's authenticity.
• 33:30
  Speaker 6: You have your own swag.
• 33:32
  Speaker 3: But it doesn't mean that those people are not the
• 33:34
  Speaker 3: people you inspired to be.
• 33:35
  Speaker 4: No, listen, listen.
• 33:36
  Speaker 6: No, Tony Lewis Sor just came home doing thirty four years,
• 33:41
  Speaker 6: you know DC. So he's caught up in the rafal
• 33:43
  Speaker 6: Edmund he was rave rainfall Edmonds codefended. That's Wayne Perry,
• 33:47
  Speaker 6: that's who al Pole told, all right, that's the DC
• 33:50
  Speaker 6: niggas it was referred to in the movie Payton Food,
• 33:52
  Speaker 6: that I gave.
• 33:53
  Speaker 4: Dame dash that I am I am.
• 33:56
  Speaker 6: I am a product of Tony Lewis, right, And I
• 33:59
  Speaker 6: had a play are sitting with him and Tony Lewis Jr.
• 34:02
  Speaker 6: Two weeks ago because we're gonna work on his story
• 34:05
  Speaker 6: in the form of a movie. And I was literally
• 34:08
  Speaker 6: telling him I was like your son and I are
• 34:11
  Speaker 6: your wildest dreams.
• 34:12
  Speaker 4: Like your son did not go down the rabbit hole.
• 34:16
  Speaker 6: I did, right, But I also got locked up one
• 34:19
  Speaker 6: time and chose a different path for my life. So
• 34:23
  Speaker 6: this is what you would have done, I believe had
• 34:25
  Speaker 6: you been given the chance, if you had been judged
• 34:28
  Speaker 6: on your first defense and not part of the biggest
• 34:30
  Speaker 6: drug consperiency in the history or whatever whatever. Then you
• 34:33
  Speaker 6: know on helicopters going to Connorco getting put in, you
• 34:35
  Speaker 6: know they were that was some big things, right, But
• 34:37
  Speaker 6: if you had the chance, you.
• 34:38
  Speaker 4: Would have done what I did.
• 34:39
  Speaker 6: You would have flipped it because to your point and
• 34:41
  Speaker 6: why you posted a thing a rich porter or the
• 34:43
  Speaker 6: why y'all, the reason y'all wore me whatever it's been
• 34:45
  Speaker 6: is because that was the first luxury look we ever had.
• 34:50
  Speaker 4: That was the first that was our neighborhoods, that.
• 34:53
  Speaker 6: Was that's the first thing you saw somebody ride through
• 34:55
  Speaker 6: with the side or the path final, whatever it was,
• 34:58
  Speaker 6: they caught your eye.
• 34:58
  Speaker 4: And the point I think that you know, I want.
• 35:02
  Speaker 6: Y'all to own is that y'all don't have to do
• 35:06
  Speaker 6: nothing outside of what y'all done.
• 35:09
  Speaker 4: This is enough.
• 35:10
  Speaker 6: This platform is bigger than anything that could ever be contributed.
• 35:15
  Speaker 6: It really is, because the information, you know, is so overlooked,
• 35:22
  Speaker 6: especially to this generation when they have access to everything.
• 35:25
  Speaker 6: That the fact it's not even like they're going to
• 35:27
  Speaker 6: you know what I mean. So for them to tune
• 35:28
  Speaker 6: in the yard and tune into your cohorts, you.
• 35:30
  Speaker 3: Know what was under Themason, that's crazy at MG, it's crazy.
• 35:35
  Speaker 3: A green custom suit, Yeah, I saw, and what did
• 35:37
  Speaker 3: I do? I called you?
• 35:39
  Speaker 6: I love you, But it's not about I love inspect
• 35:41
  Speaker 6: for each other. It's about y'all, you.
• 35:43
  Speaker 4: Know, it's about Earns. What's going on?
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  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 38:33
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 38:37
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 38:41
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 38:45
  Speaker 1: some of the heinous migrant criminals caught because of President
• 38:49
  Speaker 1: Donald J. Trump's leadership. I'm Christy Nohm, the United States
• 38:53
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 38:58
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 39:01
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 39:04
  Speaker 1: were here illegally, your next you will be fine nearly
• 39:08
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 39:12
  Speaker 1: never return. But if you register using our CBP home
• 39:16
  Speaker 1: app and leave now, you could be allowed to return legally.
• 39:20
  Speaker 1: Do what's right.
• 39:21
  Speaker 4: Leave now.
• 39:22
  Speaker 1: Under President Trump, America's laws, border and families.
• 39:26
  Speaker 4: Will be protected.
• 39:27
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 39:31
  Speaker 4: I'm talking about you.
• 39:33
  Speaker 3: I saw you in this color, and I have to
• 39:35
  Speaker 3: I just want to let you know.
• 39:36
  Speaker 4: I know I wanted to carry the tradition and I
• 39:39
  Speaker 4: appreciate that.
• 39:40
  Speaker 5: Speaking of cultural contributors, let's talk about this is going
• 39:45
  Speaker 5: to be one of the best, sus.
• 39:46
  Speaker 4: Let's talk about your podcast.
• 39:48
  Speaker 5: So the media situation during the pandemic, everybody was trying
• 39:54
  Speaker 5: to find a niche, right, and people were consuming content
• 39:57
  Speaker 5: at all time high. So you were doing Instagram lives.
• 40:01
  Speaker 5: He was getting like everybody shocked, Jamie Fox, he was
• 40:03
  Speaker 5: getting a bunch of a less celebrities everybody. Yeah, well
• 40:06
  Speaker 5: that's what you said.
• 40:09
  Speaker 6: Literally, I just said, don't know that everyone, everybody. I'm
• 40:15
  Speaker 6: just about to prove a point of great relationship. So
• 40:17
  Speaker 6: so great, I mean three o'clock every day. Yeah, like
• 40:21
  Speaker 6: a year and a half we was there. We stepped
• 40:24
  Speaker 6: very consistent on that. So then from there the pandemic
• 40:28
  Speaker 6: is over and correct me if I'm wrong. But then
• 40:29
  Speaker 6: you tradition to the radio. Yeah, because we were going
• 40:32
  Speaker 6: through the political the racial League, intense political fear, George In,
• 40:36
  Speaker 6: a vaccine and George Floyd, all the things, and I
• 40:41
  Speaker 6: was concerned for the community that it wasn't getting enough
• 40:43
  Speaker 6: of the information because everybody was sitting down, you know.
• 40:45
  Speaker 6: I mean, of course they were watching it, but they're
• 40:47
  Speaker 6: all watching memes and shit, that doesn't mean anything. So
• 40:52
  Speaker 6: you know, people dying and all types. I felt responsible
• 40:56
  Speaker 6: for my community and I wanted to go amplify. Plus
• 40:58
  Speaker 6: I want to make a puffet went out there and
• 41:00
  Speaker 6: said he was controlling the black vote.
• 41:02
  Speaker 5: Well you we're gonna talk about that, and thank you
• 41:04
  Speaker 5: for having me as a weekly contributor on the radio
• 41:06
  Speaker 5: show to for two years.
• 41:07
  Speaker 4: That was I appreciate it for sure, before you blew up,
• 41:11
  Speaker 4: it was ascending. It was said before the sentence.
• 41:16
  Speaker 6: It was not before you blew I think that was
• 41:20
  Speaker 6: you really just like he gives way.
• 41:23
  Speaker 4: That was way more credit than you. I think that
• 41:26
  Speaker 4: was one cool whatever you wanted to be every Monday.
• 41:32
  Speaker 5: But like I said, I was greatly appreciate. I'm greatly
• 41:34
  Speaker 5: appreciative about it. And then but then so then that
• 41:37
  Speaker 5: this guy was like.
• 41:39
  Speaker 4: A shot KDS wanted. I think, yeah, you really know him.
• 41:42
  Speaker 3: That's that's why you could laugh, because you really know him, but.
• 41:46
  Speaker 6: You don't really you know this guy is amazing.
• 41:52
  Speaker 5: But then so then so then that that ran its course,
• 41:55
  Speaker 5: and then then you started the own your own show, right,
• 41:57
  Speaker 5: so this timeline. Yeah so, all right, let's talk about
• 42:01
  Speaker 5: this journey of about the last three years in the
• 42:04
  Speaker 5: media space for you, from Instagram to radio to having
• 42:07
  Speaker 5: your own show now.
• 42:08
  Speaker 6: Yeah so, And probably why I say y'all inspired that
• 42:11
  Speaker 6: earlier is because I felt like after meeting y'all. I mean,
• 42:15
  Speaker 6: obviously I've been in the business forever, but like meeting y'all,
• 42:18
  Speaker 6: it was something specific that was your purpose and that
• 42:21
  Speaker 6: you were on. I've always been in my purpose driven lane,
• 42:26
  Speaker 6: but my passion and my purpose weren't all the way
• 42:28
  Speaker 6: a line, right, Because I think we all live life
• 42:31
  Speaker 6: and we want to amass a certain amount of success, right.
• 42:35
  Speaker 6: That is the blueprint, and it's not taught to define
• 42:38
  Speaker 6: it for yourself.
• 42:39
  Speaker 4: It's just talk.
• 42:40
  Speaker 6: This is the way to do it. This is the
• 42:40
  Speaker 6: way such such did it. You could do it like this,
• 42:42
  Speaker 6: put your twist on it, and continue to climb. But
• 42:45
  Speaker 6: during the pandemic, when I was forced to sit down,
• 42:47
  Speaker 6: I had also realized I had some trauma that I
• 42:50
  Speaker 6: hadn't never addressed.
• 42:51
  Speaker 4: In my fifty years of life.
• 42:53
  Speaker 6: Obviously I wasn't quite fifty then, I'm fifty now, but
• 42:56
  Speaker 6: I think my forty seventh year life, and I was like, damn,
• 42:58
  Speaker 6: I had trap Like what kind of traumad trauma? I
• 43:01
  Speaker 6: mean getting keys offered to me at twelve years old?
• 43:03
  Speaker 6: Fourteenth like stupid shit like or seeing people high laid
• 43:07
  Speaker 6: out die, Like that's not normal behavior and it's not
• 43:11
  Speaker 6: something that should be accepted as normal.
• 43:13
  Speaker 5: But how did that affect? Like how did that? How
• 43:15
  Speaker 5: did those experiences when you like, how did that affect?
• 43:18
  Speaker 5: Did it affect you as a husband and it affected
• 43:20
  Speaker 5: how you was parenting your children? Like how did you
• 43:22
  Speaker 5: notice that something wasn't right?
• 43:24
  Speaker 4: I love that question. You're a professional.
• 43:27
  Speaker 6: I feel like I had already identified the things that
• 43:31
  Speaker 6: were most meaningful, well, you know, would matter most or
• 43:34
  Speaker 6: what were most meaningful to me. The gag was though
• 43:38
  Speaker 6: I had blinders on the whole time when it came
• 43:40
  Speaker 6: to my professional career in the way that I dealt
• 43:43
  Speaker 6: with people, you know what I mean. And so when
• 43:46
  Speaker 6: the pandemic came, the blinders came off because I had
• 43:49
  Speaker 6: to sit down and like reassess and look at everything.
• 43:53
  Speaker 6: And when that happened, I'm like, oh shit, I didn't
• 43:56
  Speaker 6: know I felt this way. You know, it's days you're body.
• 43:58
  Speaker 6: You know, you're with your family or you're trying to
• 44:01
  Speaker 6: figure out how to exist. And I went immediately into
• 44:03
  Speaker 6: three o'clock every day to Kenny burn Show, Come see
• 44:06
  Speaker 6: me frame your favorite celebrity. So in that process I
• 44:09
  Speaker 6: felt more of the same. It wasn't different. It's like
• 44:12
  Speaker 6: I've been talking to y'all my whole career. This is
• 44:14
  Speaker 6: not fun. Like it was fun for the viewer, but
• 44:16
  Speaker 6: for me, I wasn't being fulfilled because I was going
• 44:19
  Speaker 6: through this evolution, you know what I mean. And when
• 44:22
  Speaker 6: I got to the end of the year and a
• 44:24
  Speaker 6: half that I did it straight and started going to radio,
• 44:26
  Speaker 6: it became evident that I was meant to do something different.
• 44:30
  Speaker 6: I had a voice, and I was building this community.
• 44:34
  Speaker 6: You know, already had love, respect, followers, admiration from peers,
• 44:38
  Speaker 6: so for the song, but this was more intentional, and
• 44:41
  Speaker 6: so I stopped interviewing celebrities and I invited. This is
• 44:44
  Speaker 6: when the four way started on the Instagram, and I
• 44:47
  Speaker 6: just started having the people that were coming joining the
• 44:50
  Speaker 6: conversation and we're talking about the vaccine and we're talking
• 44:53
  Speaker 6: about Donald Dump.
• 44:55
  Speaker 4: I don't refer to him as Donald Trump. Yeah, so
• 44:57
  Speaker 4: they were.
• 44:58
  Speaker 6: More meaningful conversations, and I fel like that could impact
• 45:01
  Speaker 6: people way more. And it's one of the things I
• 45:03
  Speaker 6: told y'all in the beginning, that the information would carry
• 45:06
  Speaker 6: you through your relationships are good, you know what I mean. Obviously,
• 45:09
  Speaker 6: now you've interview everybody you probably ever want to interview.
• 45:12
  Speaker 6: On a grand scale, there's a few more billionaires, maybe
• 45:16
  Speaker 6: a elon, you know what I mean, But there's not
• 45:18
  Speaker 6: much more you could do for our community as far
• 45:21
  Speaker 6: as putting them in perspective. But I felt the same.
• 45:25
  Speaker 6: I'm like, who else I interview? I'm an interview every
• 45:28
  Speaker 6: celebrity in the world. I've interviewed the presidents of the
• 45:32
  Speaker 6: United States, I've interviewed the Vice I mean, what else
• 45:34
  Speaker 6: am I going to do?
• 45:35
  Speaker 4: And it became evident that the community.
• 45:36
  Speaker 6: Me more than ever, so I realized that my purpose
• 45:39
  Speaker 6: was based on the success of my community even more
• 45:43
  Speaker 6: during the pandemic.
• 45:44
  Speaker 4: Always was that in that direction.
• 45:46
  Speaker 3: Where listening until you speak, and from what you're saying
• 45:48
  Speaker 3: it sounds like the pandemic, although it was tragic for some, became.
• 45:54
  Speaker 4: Therapeutic for you.
• 45:55
  Speaker 3: Enlightening from a professional and from a personal standpoint, right,
• 46:00
  Speaker 3: So talk about that part of it, because what you're
• 46:04
  Speaker 3: wearing today, you got and we'll get back to the
• 46:06
  Speaker 3: podcast space I want to talk about that. But what
• 46:07
  Speaker 3: you're wearing today is something that you built with the
• 46:10
  Speaker 3: family in South Space, right.
• 46:11
  Speaker 6: Yeah, And that's what I've always been. I've been married
• 46:16
  Speaker 6: twenty four years this year. You know what I'm saying,
• 46:19
  Speaker 6: Come on, Nick, congratulations And I have two great humans
• 46:25
  Speaker 6: that you know what I'm saying.
• 46:26
  Speaker 4: And I feel like.
• 46:29
  Speaker 6: My son now is just turned nineteen, My oldest is
• 46:33
  Speaker 6: twenty two, and at the time of the pandemic, you know,
• 46:36
  Speaker 6: I'm also looking at this is the first thing in
• 46:38
  Speaker 6: my life I've ever experienced like that.
• 46:40
  Speaker 4: But this is going to be their new normal.
• 46:43
  Speaker 6: Right being teenagers and consuming the things and going through
• 46:46
  Speaker 6: the things that are going through Like it's not going
• 46:48
  Speaker 6: to be a stretch for them, you know what I mean.
• 46:50
  Speaker 6: But I'm literally going through all types of reorganizing in
• 46:53
  Speaker 6: my mind and how I want to show up and
• 46:56
  Speaker 6: who I want to be to what and most importantly
• 46:58
  Speaker 6: to them. So you know, we created this clothing brand
• 47:01
  Speaker 6: obviously twenty seventeen is when we created it, but during
• 47:04
  Speaker 6: the pandemic, we had two incredible releases sold out of everything,
• 47:07
  Speaker 6: like the first thirty minutes type thing, and it's been
• 47:11
  Speaker 6: going great man, So I'm super problems.
• 47:13
  Speaker 4: Collection is out right now. So make sure y'all. Whose
• 47:16
  Speaker 4: idea was into the miracles collect? Your son's idea was
• 47:18
  Speaker 4: a young idea. It was my youngest son's idea to
• 47:21
  Speaker 4: have the brand, to have the brand? Whose idea was it?
• 47:22
  Speaker 4: To work together? It was kind of our because he
• 47:26
  Speaker 4: was fifteen when he first won.
• 47:27
  Speaker 5: So you did it as like, I gotta walk you
• 47:31
  Speaker 5: through it.
• 47:31
  Speaker 6: I'm gonna teach you how to fish. Obviously, I was
• 47:33
  Speaker 6: a second black designer ever in Sacksvith Avenue with Ryan Kenney.
• 47:36
  Speaker 6: I've had major success. I didn't know that your partner
• 47:39
  Speaker 6: was Ryan Yeah, Ryan Kenny Yeah, and Derek Dudley, who's
• 47:43
  Speaker 6: my manager that but yeah, we had some tremendous successful
• 47:45
  Speaker 6: that we changed hip hop. I mean, everybody's wearing white
• 47:48
  Speaker 6: teas and baggy shorts before us, even Dann button up.
• 47:53
  Speaker 3: When you were going through this, this the pandemic from
• 47:56
  Speaker 3: a personal and professional standpoint, when you would think of
• 48:00
  Speaker 3: about the content you were creating, were you're thinking about
• 48:02
  Speaker 3: your sons?
• 48:03
  Speaker 4: Were they in your mind? Like that? Every decision right, Like.
• 48:07
  Speaker 3: What impact am I going to have with the information
• 48:09
  Speaker 3: I provided? How is it impacting them every decision?
• 48:11
  Speaker 4: Man?
• 48:12
  Speaker 6: That's part of the reason I left the clubs. I mean,
• 48:14
  Speaker 6: you know that was at least a half a million
• 48:17
  Speaker 6: in cash a year, you know what I mean. But
• 48:19
  Speaker 6: it also doesn't serve me musically. But also that I
• 48:22
  Speaker 6: don't want them to see that that's an actual lifestyle,
• 48:26
  Speaker 6: you know what I mean to be. I was in
• 48:27
  Speaker 6: the club for seven seven years. I stopped in twenty thirteen.
• 48:31
  Speaker 6: I mean, I host events, but their events, their temp
• 48:33
  Speaker 6: pole events, essince you know, strength of a woman, all
• 48:36
  Speaker 6: the bigger thing, you know, bigger black tempole events. But
• 48:41
  Speaker 6: you know, I want them to see that, you know,
• 48:43
  Speaker 6: it's okay to be mature and grow. You know, our
• 48:47
  Speaker 6: our community is hard on you when you turn a
• 48:50
  Speaker 6: certain age. I think, for the first time ever, and
• 48:52
  Speaker 6: this is another exclusive, I think, for the first time ever,
• 48:55
  Speaker 6: I'm experiencing experiencing agism. Really, Oh yeah, because I've never
• 49:00
  Speaker 6: said my age in the way that I celebrated my
• 49:02
  Speaker 6: fiftieth year of life.
• 49:03
  Speaker 4: But I'm fucking fifty.
• 49:04
  Speaker 6: I never thought i'd see twenty five, So my fifty
• 49:08
  Speaker 6: was important, man, we did it ever said you mentioned
• 49:09
  Speaker 6: with the both of you missed, But I don't know
• 49:12
  Speaker 6: how that happened. No, No, it's cool. I mean it's
• 49:15
  Speaker 6: really you did it at Paisley.
• 49:16
  Speaker 4: No, but it's fine. Did this is my fiftieth We
• 49:18
  Speaker 4: were in London. It doesn't matter.
• 49:20
  Speaker 6: You could have got there from ajillion three on the
• 49:24
  Speaker 6: vestmenth I could have got a jete on that joint.
• 49:28
  Speaker 4: Y'all got money. I don't want to hear that.
• 49:31
  Speaker 6: But anyway, I in my fiftieth year of life, I
• 49:34
  Speaker 6: decided I don't want to be looked at.
• 49:35
  Speaker 4: I'm not young.
• 49:36
  Speaker 6: I'm not trying to compete with with you know what
• 49:38
  Speaker 6: I'm saying the youngest. I want to be a vehicle
• 49:42
  Speaker 6: for the young, as a vessel or inspiration. I don't,
• 49:44
  Speaker 6: you know what I mean, So look at me as such.
• 49:46
  Speaker 6: And it was more about separating myself from the things
• 49:48
  Speaker 6: that seemed younger, you know. And I'm not doing a
• 49:52
  Speaker 6: little baby nothing. I'm not doing a little dirt nothing,
• 49:55
  Speaker 6: you know what I mean. I like my CQ crew,
• 49:57
  Speaker 6: you know what I mean. I like the people who've
• 49:59
  Speaker 6: grown with I like R and B.
• 50:00
  Speaker 3: You know, I live in the nineties, so who is
• 50:03
  Speaker 3: where are you facing the is it in booking your houses?
• 50:06
  Speaker 4: Ages? I'm where I face the ages? And are you
• 50:09
  Speaker 4: all ready for this? Yeah? Last year?
• 50:11
  Speaker 6: And I'm not saying this is actual facts that they're
• 50:14
  Speaker 6: treating me as such because it's totally my demographic.
• 50:17
  Speaker 4: But I hosted Essence.
• 50:18
  Speaker 6: Last year, the biggest attendance in Essence history, seventy nine
• 50:23
  Speaker 6: thousand people at the super Dome alongside Tiffany Hattish murdered
• 50:27
  Speaker 6: it and was basically told, I, you know, did an
• 50:32
  Speaker 6: incredible job that weekend and for me, that's like the
• 50:36
  Speaker 6: ultimate as a host. I can go be funny, I
• 50:39
  Speaker 6: can hype up the crowd, I can do all the
• 50:41
  Speaker 6: things I don't you know. And it's a huge bag
• 50:44
  Speaker 6: once a year, you know what I mean. So, long
• 50:46
  Speaker 6: story short, I was told basically I hadn't end up
• 50:48
  Speaker 6: not getting it this year and it's because of me
• 50:53
  Speaker 6: hosting Strength of a Woman and so there's a whole
• 50:56
  Speaker 6: lot of sponsored things that went on in that. But
• 51:00
  Speaker 6: I also found out after all of the communication was
• 51:04
  Speaker 6: weird that they wanted to go younger. That's the reason
• 51:07
  Speaker 6: they have Magan the Stallion headlining so forth and so on.
• 51:09
  Speaker 6: Like you notice that didn't. I don't want to talk
• 51:12
  Speaker 6: about their choice headline. She's headlining and so which is cool.
• 51:17
  Speaker 6: Last year it is City Girls. Last year had Nicki
• 51:19
  Speaker 6: Minajs on Friday Night and not gidding, but it's you know,
• 51:21
  Speaker 6: it's a gradual and younger.
• 51:24
  Speaker 4: They're skewing younger.
• 51:25
  Speaker 3: But they still had new Edition Sunday and Janet Saturday.
• 51:29
  Speaker 6: So it was last year was amazing they put together.
• 51:31
  Speaker 6: But the person who put together last year is not
• 51:34
  Speaker 6: in charge of the lineup. So there's the you know,
• 51:37
  Speaker 6: in culture, you got to always realize something with a beautiful,
• 51:41
  Speaker 6: impactful and spiritual weekend like Essence Festival.
• 51:46
  Speaker 4: That is the main demographic is a certain age.
• 51:50
  Speaker 6: It's no debating, it's a certain age like forty. It's
• 51:54
  Speaker 6: fortying up right, And the forty year olds and up
• 51:58
  Speaker 6: are now just getting getting hold of Essence because the
• 52:02
  Speaker 6: fifties and sixties had it for the last hovery many years.
• 52:04
  Speaker 6: So the forty year olds are like, we can finally
• 52:07
  Speaker 6: put because of imagine the forties to fifty year old
• 52:09
  Speaker 6: is the nineties, right, It's Mariah Carey, It's it's it's
• 52:15
  Speaker 6: Sean puffect Cones, it's jay z Is miss like, you
• 52:18
  Speaker 6: know what I mean. So I think there's a certain
• 52:21
  Speaker 6: thing they're trying to do what I respect. And I'm
• 52:23
  Speaker 6: a big shot to the four people that got the
• 52:26
  Speaker 6: hosting the opportunity. But I thought that was a little
• 52:28
  Speaker 6: because I murdered it last year. So so strength of
• 52:33
  Speaker 6: a Woman shout out to Strength of Her Woman, the bit.
• 52:35
  Speaker 4: Shotter Shauna Mary J. Blige, We're going to.
• 52:38
  Speaker 5: Be there for that they do new thing will be
• 52:40
  Speaker 5: so how you said that it was like one or
• 52:42
  Speaker 5: the other.
• 52:45
  Speaker 4: You know there's soft drink wars out here in these streets. Ya.
• 52:48
  Speaker 6: I don't want to get to political body because I'm
• 52:51
  Speaker 6: down with everybody. I want you to see me as
• 52:53
  Speaker 6: a hoast, not that you own or possess me. That
• 52:56
  Speaker 6: I can't do one without the Because Lauren Hill is
• 52:58
  Speaker 6: doing Strength of Woman first, and then she's doing Essence Lab,
• 53:01
  Speaker 6: you know. Third, she's doing Ruth's Picnic before she's doing Essence.
• 53:05
  Speaker 6: So treat me like you treat long. That's all I asked.
• 53:09
  Speaker 4: Can we talk about Freaknick. I'm in a new documentary
• 53:13
  Speaker 4: that's coming out very soon on Hulu, So.
• 53:18
  Speaker 3: But that and then I fellow, let's talk about Freaknick.
• 53:22
  Speaker 3: I caught the tail end of that. In nineteen ninety seven,
• 53:25
  Speaker 3: I came to Atlanta. My brother lived in swat How
• 53:27
  Speaker 3: do you for the record, I'm forty one thirty nine,
• 53:31
  Speaker 3: all right, so we kind of we kind of missed it.
• 53:33
  Speaker 4: I just heard the stories.
• 53:34
  Speaker 3: I know, always heard the stories. I actually had the
• 53:36
  Speaker 3: T shirt. I had the T shirt and I remember
• 53:38
  Speaker 3: wearing at the school and they like, you can't with.
• 53:40
  Speaker 4: Us because it said freak it had to year on
• 53:43
  Speaker 4: it and everything.
• 53:44
  Speaker 3: But I believe Hulu was involved, Master Pills involved. How
• 53:49
  Speaker 3: are you involved in this this historical piece of work.
• 53:54
  Speaker 6: Well, from my understanding, it is about a period of Freaknick,
• 53:57
  Speaker 6: which was ninety four, and I'm sure there's a whole
• 54:00
  Speaker 6: lot of storytelling about how it originated, et cetera, which
• 54:03
  Speaker 6: it originated with the DC Metro Club, so some guys
• 54:06
  Speaker 6: from DC, A crew from DC actually started Freaknick at
• 54:10
  Speaker 6: the Au Center. But nineteen ninety four, in specific, Freaknick
• 54:16
  Speaker 6: was when I bought the Big Mac promo too Big
• 54:20
  Speaker 6: and yeah, Matt Craig Mac to the warehouse, which was
• 54:23
  Speaker 6: Funk Clinic Fridays, and then we had the whole weekend
• 54:26
  Speaker 6: and there was some gun play with puffing them, you
• 54:29
  Speaker 6: know what I mean. So it was a whole legendary
• 54:31
  Speaker 6: story on how he was about to fuck my money
• 54:33
  Speaker 6: up a freaking nick. So it's a whole thing and
• 54:35
  Speaker 6: Slim pickts big suh out the slim Pickens. I hope
• 54:37
  Speaker 6: they get the footage from Slim because he has all
• 54:39
  Speaker 6: of it on tape. He actually gave me a piece
• 54:41
  Speaker 6: in my documentary when he's like Rodney King and they
• 54:43
  Speaker 6: were fighting by the barricades, I was puff and wolf
• 54:46
  Speaker 6: and so yeah, rest in peace. But anyway, so that's
• 54:50
  Speaker 6: a whole legendary moment. So that's why I'm in it
• 54:52
  Speaker 6: because I got one of those tell you next story. Well, yeah,
• 54:55
  Speaker 6: I'm talking about Freaknick in general because I came for
• 54:58
  Speaker 6: the first one in nineteen ninety two, so I covered
• 55:01
  Speaker 6: ninety two to ninety four. So what exactly was freaklick
• 55:04
  Speaker 6: Freaknick was? You know, where you could be an adult?
• 55:10
  Speaker 6: You know what I'm saying.
• 55:10
  Speaker 4: It's like a parade like outside.
• 55:12
  Speaker 6: No, it's a black college experience like no other where
• 55:14
  Speaker 6: you could literally be an adult. You gotta matter you're
• 55:16
  Speaker 6: leaving home. It's blacks told for colleges. It was historically
• 55:19
  Speaker 6: black college. This is the biggest cluster here, Morehouse, Spellman,
• 55:22
  Speaker 6: Worse Brown, Clark, Morris Brown was fully functional on a
• 55:25
  Speaker 6: high level, had students, the whole thing. Then that's where
• 55:28
  Speaker 6: I went to school. But yeah, so it was the thing.
• 55:31
  Speaker 6: It was like to come to Atlanta freaknick like a
• 55:34
  Speaker 6: big home coming. It was a big home coming. But
• 55:36
  Speaker 6: it was in the spring. It was actually around now
• 55:38
  Speaker 6: in a park. It started in the park and then
• 55:41
  Speaker 6: it ended up on the freeway with barbecue pittsing all
• 55:44
  Speaker 6: types of shit.
• 55:45
  Speaker 4: On the freeway. They shut down ereeway.
• 55:47
  Speaker 6: They shut they had they could do it. Yeah, Atlanta
• 55:51
  Speaker 6: wasn't ready for the traffic. Like they're like, there's still
• 55:54
  Speaker 6: no traffic. Yeah, and it's documented. It's documented, and people,
• 55:59
  Speaker 6: you know, I ain't gonna lie to you. This is
• 56:00
  Speaker 6: the biggest non paid promo I've ever seen in the world.
• 56:04
  Speaker 6: For everybody's talking about people are there arified.
• 56:07
  Speaker 5: It's actually a group of I believe, professional women now
• 56:11
  Speaker 5: so that lawyer's doctor is different.
• 56:13
  Speaker 6: You know you saw your Landa Adams. Did you see
• 56:15
  Speaker 6: the picture of your Landa Adams with the butt up
• 56:20
  Speaker 6: like not like she wasn't ass ound respect all respect due,
• 56:24
  Speaker 6: but like she was a freaking participating No people were
• 56:26
  Speaker 6: outside bro imagine no like cam quarterers, but no cell phone.
• 56:31
  Speaker 6: So you could be the you know, the person you
• 56:33
  Speaker 6: really wanted to be like. And then you're drinking and
• 56:35
  Speaker 6: you're around people that are from all over the South
• 56:38
  Speaker 6: historically back college. I think it's from from New York
• 56:41
  Speaker 6: on down around the Houston. Everybody came and gathered. It
• 56:46
  Speaker 6: was the biggest you could walk outside. It wasn't about clubs.
• 56:48
  Speaker 6: Of course we had parties, but you could be outside
• 56:50
  Speaker 6: and have the time of your life.
• 56:53
  Speaker 3: When I when I think of it, I think of
• 56:54
  Speaker 3: Adina Howard and freaking them morning freaking. I think a
• 56:59
  Speaker 3: little camp and she was like one of cheap chick
• 57:02
  Speaker 3: you that's later. Yeah, by the time that came out,
• 57:05
  Speaker 3: I was like, that's ninety seven. That year, which was
• 57:07
  Speaker 3: it was like it was over.
• 57:08
  Speaker 4: It was over. They still were trying, they were trying
• 57:10
  Speaker 4: to do it. They had like a three year run.
• 57:12
  Speaker 4: No Freak Nick went from like the eighties, I mean
• 57:14
  Speaker 4: the first year eighties yeah, yeah, yeah.
• 57:17
  Speaker 3: They put it in the BMF series when they had
• 57:20
  Speaker 3: like how meeting them, Yeah, and that that kind of
• 57:22
  Speaker 3: changed some things as well.
• 57:23
  Speaker 5: So we got to talk about a few other things
• 57:25
  Speaker 5: before we wrap. You got a film coming out, Yeah,
• 57:29
  Speaker 5: I've been working all night.
• 57:30
  Speaker 6: Yeah, I've been working on this project called Fight Night
• 57:32
  Speaker 6: with Will Packer. It's been about seven eight years. I
• 57:37
  Speaker 6: first had a deal with Universal, now we're doing it
• 57:39
  Speaker 6: with Peacock. Fight Night is the story about the biggest
• 57:43
  Speaker 6: heist in Georgia history. The backdrop was the Ali Quarry
• 57:47
  Speaker 6: fight in nineteen seventy, fresh off the draft dodging situation
• 57:50
  Speaker 6: that Muhammad Ali was in. And the fight was here
• 57:54
  Speaker 6: in Atlanta, and there was a guy numbers running hustler
• 57:57
  Speaker 6: named Chicken Man, and then the other character was this detective,
• 58:01
  Speaker 6: first black detective HD, and how they kind of came
• 58:06
  Speaker 6: together in a way. But Chicken Man was blamed for
• 58:10
  Speaker 6: this robbery that happened the night of the fight. After
• 58:13
  Speaker 6: the fight, all the people got lured to this house,
• 58:15
  Speaker 6: got robbed, stripped down.
• 58:16
  Speaker 4: It was like a wild story.
• 58:18
  Speaker 6: They robbed people, They robbed people. Yeah, the Uptown Saturday
• 58:23
  Speaker 6: Night was loosey based on the head the Cosby and
• 58:25
  Speaker 6: Poitier Cosby and Poitier, So it's the real story about
• 58:28
  Speaker 6: the real people and celebrity stuff.
• 58:32
  Speaker 4: What they got robbed like celebrity.
• 58:34
  Speaker 6: Yeah, all types of celebrities, dignitary like it was crazy
• 58:37
  Speaker 6: and Kevin Heart starting.
• 58:39
  Speaker 3: Yeah, so I saw that, Kevin starting, what's your role
• 58:41
  Speaker 3: in it? Are you part of the ex? So we
• 58:45
  Speaker 3: we got film credits.
• 58:46
  Speaker 6: Then yeah, man, you know, we got stories we want
• 58:48
  Speaker 6: to tell. That's the next phase for me.
• 58:50
  Speaker 3: I was going to ask that because I feel like
• 58:52
  Speaker 3: for us, I mean, we've watched your career, we've interviewed you,
• 58:55
  Speaker 3: we've got relationship now. But there's things on the bucket list,
• 59:00
  Speaker 3: I guess, or the White Boy, yeah, that.
• 59:03
  Speaker 4: You haven't done yet.
• 59:04
  Speaker 3: Yeah, and so that's one of the mothers some others.
• 59:07
  Speaker 6: Yeah, I want to tell the Tony Lewis story. For
• 59:09
  Speaker 6: those that I know, Tony Lewis Senior was a part
• 59:12
  Speaker 6: of the Rafael Edmonds. He was called Finish for Rafael Edmonds.
• 59:17
  Speaker 6: One of the biggest drug dealers from my city where
• 59:19
  Speaker 6: I'm from, Washington, d C. The first to be taken
• 59:22
  Speaker 6: on army helicopters to Quantico and locked up and he
• 59:26
  Speaker 6: did thirty four years.
• 59:27
  Speaker 4: Man.
• 59:27
  Speaker 6: He was, you know, super stand up dude. And he
• 59:29
  Speaker 6: actually actually has another story outside of just Rafael Edmons.
• 59:33
  Speaker 6: He was down with Cornell, another big superhero from my era,
• 59:36
  Speaker 6: and obviously he was in the mix of the way.
• 59:39
  Speaker 6: I'm sorry the al Po Rich porter a Z story too,
• 59:44
  Speaker 6: so looking forward to helping him tell his story.
• 59:47
  Speaker 3: What's the status a h T KBS. I know you
• 59:50
  Speaker 3: went from radio to podcasts and which is a new
• 59:53
  Speaker 3: space for you?
• 59:54
  Speaker 4: Podcasts and what has that been like? Thank you for
• 59:56
  Speaker 4: the inspiration. Yeah, how's that going for you?
• 59:59
  Speaker 6: It's been incredible. I start monetizing the second month.
• 1:00:03
  Speaker 4: You know.
• 1:00:03
  Speaker 6: I'm a different beast when it comes to that though,
• 1:00:05
  Speaker 6: because I think a lot of people love the experiential
• 1:00:09
  Speaker 6: side of what they could do with me, so unlike
• 1:00:11
  Speaker 6: most people starting out on podcasts, I immediately jumped into
• 1:00:15
  Speaker 6: benefiting from from it. So it's growing steadily, you know,
• 1:00:19
  Speaker 6: and we have partners like McDonald's, American Express, Discover for.
• 1:00:24
  Speaker 4: Los not easy, you know.
• 1:00:26
  Speaker 6: And again the experiential things are a blessing too, because
• 1:00:31
  Speaker 6: although I don't have like EYL numbers yet, it's been
• 1:00:35
  Speaker 6: very lucrative philanthropy.
• 1:00:37
  Speaker 4: That's something that's important to you. Yeah, man, I'm working
• 1:00:40
  Speaker 4: with Amazon now. Man.
• 1:00:41
  Speaker 6: We actually just gave a Scott forty thousand dollars scholarships
• 1:00:44
  Speaker 6: to STEM students from Clayton County to cab County and
• 1:00:48
  Speaker 6: Atlanta Public school System. And that's all I want to do.
• 1:00:53
  Speaker 6: I want to make a difference in the you know,
• 1:00:56
  Speaker 6: in the wealth gap. I want to make a difference
• 1:00:59
  Speaker 6: in the opportunity the gaps that are in our you know,
• 1:01:02
  Speaker 6: our communities.
• 1:01:04
  Speaker 4: Amazon is allowing me to do.
• 1:01:06
  Speaker 6: Public policy consulting for them, which has everything to do
• 1:01:10
  Speaker 6: with community and the betterment of it. So when it
• 1:01:13
  Speaker 6: comes to politicians and things of that nature, I'm advising
• 1:01:17
  Speaker 6: on where we need to show up and how we
• 1:01:18
  Speaker 6: need to show up before we leave.
• 1:01:20
  Speaker 5: I want to ask a question about Atlanta. So you're
• 1:01:23
  Speaker 5: from DC, but you called Atlanta home been yeah, So
• 1:01:29
  Speaker 5: recently there's been a lot of issues in Atlanta. The
• 1:01:32
  Speaker 5: untimely passing of Takeoff, to the Rico case with Young Doug,
• 1:01:36
  Speaker 5: a variety of different things, and I even heard twenty
• 1:01:38
  Speaker 5: one Savage say like the city is just not the
• 1:01:41
  Speaker 5: same anymore. It's like a dark cloud over it. The
• 1:01:45
  Speaker 5: unpassing timely death of AG's brother, variety different things that
• 1:01:50
  Speaker 5: have happened, especially in the nightlife and in the hip
• 1:01:53
  Speaker 5: hop and hip hop culture. What is the vibe like
• 1:01:56
  Speaker 5: in Atlanta right now from your perspectives? And is it
• 1:02:01
  Speaker 5: a cloud over the city?
• 1:02:05
  Speaker 6: Atlanta still the blackest city in America. I'm sure nineteen
• 1:02:09
  Speaker 6: Keys might think Oakland, but I think it's the It's
• 1:02:14
  Speaker 6: the epicenter of opportunity, you know what I mean when
• 1:02:17
  Speaker 6: we used to look at New York in LA being
• 1:02:19
  Speaker 6: opportunity and multiple genres of business or multiple sectors of business.
• 1:02:24
  Speaker 6: I think this is the place now that tech is
• 1:02:26
  Speaker 6: heavily here obviously with music, film, et cetera.
• 1:02:29
  Speaker 4: Et cetera.
• 1:02:30
  Speaker 6: I think the youth is in a pivot like no
• 1:02:33
  Speaker 6: other though. And I'm glad you asked that question because
• 1:02:36
  Speaker 6: even one of my clients is at Amazon. So I'm
• 1:02:42
  Speaker 6: telling them as we identify as they have this thing
• 1:02:44
  Speaker 6: called fresh Finds, and I feel like Atlanta culture musically
• 1:02:48
  Speaker 6: obviously comes. I mean the fruit of that is I'm sorry,
• 1:02:52
  Speaker 6: the tree of that that bears a food is outcast,
• 1:02:55
  Speaker 6: goodie mob and honestly civil rights.
• 1:02:57
  Speaker 4: To them, it was messaging.
• 1:03:00
  Speaker 6: Everything outcast stood for a goodie mob stood for had
• 1:03:02
  Speaker 6: messaging and all of the ilicio you know, initial thing
• 1:03:05
  Speaker 6: one they wanted to represent their city property too. They
• 1:03:07
  Speaker 6: wanted to keep the core of culture involved in their
• 1:03:11
  Speaker 6: music that has gotten lost ten times over. Right, the
• 1:03:16
  Speaker 6: beauty of this generation does melodically and sonically it's another
• 1:03:21
  Speaker 6: melodic it's incredible.
• 1:03:23
  Speaker 4: But they're not saying anything. Fact.
• 1:03:25
  Speaker 6: They're not saying no, he's separate, he's cut from the
• 1:03:29
  Speaker 6: old fact And I'm sorry I should have said that,
• 1:03:31
  Speaker 6: But people who know me know because I talk about this,
• 1:03:34
  Speaker 6: I'm always asked this question. But I think the majority
• 1:03:39
  Speaker 6: right led with the misogyny, destruction, you know, drug culture,
• 1:03:46
  Speaker 6: all of them. And now that it's ironic, you brought
• 1:03:50
  Speaker 6: it up because my manager Derek Dully is doing a
• 1:03:53
  Speaker 6: documentary on the da DA's office and they said since
• 1:03:59
  Speaker 6: Thug in the Yl and the WIFN Cruise have been
• 1:04:03
  Speaker 6: locked up, the murders have gone down thirty five percent.
• 1:04:08
  Speaker 4: You know what I'm saying.
• 1:04:08
  Speaker 6: So I think when you look at life and you
• 1:04:11
  Speaker 6: look at where we are, Atlanta's in a reconstruction musically,
• 1:04:15
  Speaker 6: and who we are as a city.
• 1:04:17
  Speaker 4: You know what I mean.
• 1:04:17
  Speaker 6: And that's why I'm even encouraging my partners like Amazon
• 1:04:22
  Speaker 6: or whomever I'm in business with that have a lens
• 1:04:24
  Speaker 6: that leans towards music is you have the opportunity opportunity
• 1:04:28
  Speaker 6: to fix a broken music system here in Atlanta. You
• 1:04:32
  Speaker 6: have the opportunity to project and amplify people that get
• 1:04:36
  Speaker 6: messaging because hip hop has always been messaging for us.
• 1:04:39
  Speaker 6: There's always been clues, there's always been assignments, there's always
• 1:04:43
  Speaker 6: been things that have got that have been a soundtrack
• 1:04:46
  Speaker 6: to our lifestyle. And this music is not a soundtrack
• 1:04:49
  Speaker 6: to our lifestyle for the first time, and I think
• 1:04:51
  Speaker 6: music history, we don't use this to grow from learn
• 1:04:54
  Speaker 6: from an amplifier to sad.
• 1:04:57
  Speaker 4: But the sad thing about it is it is it's like, no, not.
• 1:05:00
  Speaker 6: The majority, but the perspective is key, yeah, right, because
• 1:05:03
  Speaker 6: the key you're.
• 1:05:03
  Speaker 3: Looking at this now right and you're saying, yeah, the
• 1:05:06
  Speaker 3: murder rate has gone down thirty five percent. From a
• 1:05:09
  Speaker 3: parent and an adult and somebody who's been in this
• 1:05:12
  Speaker 3: game for a long time, you've matured to the point like,
• 1:05:15
  Speaker 3: all right, I like that. You can look at your son.
• 1:05:18
  Speaker 3: He may be screaming out free to guys.
• 1:05:20
  Speaker 4: Yeah, not really, but I'm not saying hypothetically he could
• 1:05:23
  Speaker 4: be right.
• 1:05:24
  Speaker 3: His age might be for sure, not realizing the overall
• 1:05:27
  Speaker 3: impact that something like that could have had, no for sure,
• 1:05:30
  Speaker 3: So the perspective there is different. So I mean, but
• 1:05:32
  Speaker 3: the majority, okay, and we always got a deal in
• 1:05:35
  Speaker 3: the majority, the majority of black culture doesn't want death
• 1:05:39
  Speaker 3: and destruction, the majority, for sure.
• 1:05:42
  Speaker 4: I don't even understand it.
• 1:05:44
  Speaker 6: Yeah, or even to his point, like when you talk
• 1:05:46
  Speaker 6: about glorified like we grew up. Fuck the police was
• 1:05:49
  Speaker 6: like they're beating the shit out of us. You know,
• 1:05:51
  Speaker 6: I'm saying, I'm saying fight the powers, like, yo, we
• 1:05:53
  Speaker 6: have the power they come to. So my thing is now,
• 1:05:55
  Speaker 6: I think there's a you know, that's why I love
• 1:05:59
  Speaker 6: what nineteen Keys and what y'all do as far as
• 1:06:01
  Speaker 6: the speaking of life, like how you can own, how
• 1:06:04
  Speaker 6: you can mature your assets, how you can you know,
• 1:06:07
  Speaker 6: the knowledge is here, the information is here.
• 1:06:08
  Speaker 4: All you gotta do is tap in. You're part of
• 1:06:10
  Speaker 4: the generation.
• 1:06:11
  Speaker 3: But the first generation that we've seen mature and still
• 1:06:15
  Speaker 3: we've had respect for, right because like hip hop, this
• 1:06:17
  Speaker 3: is his fiftieth year, right, But we don't view the
• 1:06:21
  Speaker 3: pioneers the same way we do as the next year.
• 1:06:23
  Speaker 3: I guess the guys from the nineties, right, like they
• 1:06:24
  Speaker 3: were able to grow old, they were able to go
• 1:06:27
  Speaker 3: through life, they were able to mature, and so we
• 1:06:29
  Speaker 3: can see that, right, like this generation is not going
• 1:06:34
  Speaker 3: to look at y'all and us as like, oh wait,
• 1:06:37
  Speaker 3: that's what we can be. Just like how freaknik it
• 1:06:39
  Speaker 3: was a thing, right, there was a generation like these
• 1:06:43
  Speaker 3: kids are out of control, but not out.
• 1:06:45
  Speaker 6: Of control killing and not and women and women acting
• 1:06:49
  Speaker 6: like men.
• 1:06:50
  Speaker 4: That's different.
• 1:06:50
  Speaker 6: No, no, but it's but this is my thing, and
• 1:06:53
  Speaker 6: this is for y'all. Nineteen keys, the part of your crew.
• 1:06:56
  Speaker 6: I love and respect your crew. Love you know, y'all
• 1:07:00
  Speaker 6: is a part of David Shance I love. I don't
• 1:07:04
  Speaker 6: know all their names, so I'm not gonna But the
• 1:07:06
  Speaker 6: point is there's real progress being made in our community
• 1:07:10
  Speaker 6: with platforms like this. You gotta blow the rest of
• 1:07:15
  Speaker 6: the ship up. Y'all have to start like separating. It's
• 1:07:19
  Speaker 6: not everybody's not gonna be here for the entire journey, bro,
• 1:07:24
  Speaker 6: And it's on us. To your point, I got a
• 1:07:26
  Speaker 6: whole project I'm working on. I'm not gonna say the
• 1:07:28
  Speaker 6: name because somebody's gonna try to bite it. But I'm
• 1:07:31
  Speaker 6: part of the problem. My generation is part of the
• 1:07:33
  Speaker 6: acceptance of the bullshit. Not all of us from the
• 1:07:36
  Speaker 6: standpoint of individually, but as a we accepted a lot.
• 1:07:39
  Speaker 6: Why you think half these motherfuckers out of control? Most
• 1:07:42
  Speaker 6: leaders are out of control, out of control, right, you
• 1:07:46
  Speaker 6: gotta respect. You don't have to do anything, but you
• 1:07:49
  Speaker 6: respect hopefully what they brought to culture. But a lot
• 1:07:51
  Speaker 6: of them out of control. Most other half is dead. Right,
• 1:07:56
  Speaker 6: So you look at like, where do we want to be?
• 1:07:59
  Speaker 6: Where do we want to be? We see how easily
• 1:08:01
  Speaker 6: they take the money from our athletes, our actors. The
• 1:08:05
  Speaker 6: god that just was the what's the ant man?
• 1:08:07
  Speaker 4: God?
• 1:08:07
  Speaker 6: Now, I've never seen somebody go away so fast, and
• 1:08:10
  Speaker 6: people run from that man with Jonathan Major's I've never agreed.
• 1:08:15
  Speaker 4: And they ain't even got to the video. They don't
• 1:08:17
  Speaker 4: even have the thing.
• 1:08:18
  Speaker 6: They just ended this and I don't know what he did,
• 1:08:20
  Speaker 6: and he might be totally wrong, but I'm just saying
• 1:08:22
  Speaker 6: they're quick to get rid of us.
• 1:08:24
  Speaker 4: All. That's a fact.
• 1:08:25
  Speaker 6: Y'all are building something they can't take away from because
• 1:08:27
  Speaker 6: it's not on the traditional platforms.
• 1:08:29
  Speaker 4: It's not done in a traditional way.
• 1:08:30
  Speaker 6: That's why I'm still you know what I'm saying in it.
• 1:08:33
  Speaker 6: You can't take nothing from me that you ain't gave me.
• 1:08:36
  Speaker 4: That's the truth.
• 1:08:37
  Speaker 6: So I just encourage all to continue that energy. Can't
• 1:08:40
  Speaker 6: take anything you impressed me earlier. You're speaking out and
• 1:08:45
  Speaker 6: it's not about speaking out against you. Gotta check if
• 1:08:48
  Speaker 6: we're not checking each other.
• 1:08:50
  Speaker 4: It's a family conversation. I like how you did that.
• 1:08:53
  Speaker 4: It was gentle. You might talk, you might talk to
• 1:08:55
  Speaker 4: your brother. It's an issue.
• 1:08:56
  Speaker 5: It's not like you want violence or you know how
• 1:08:58
  Speaker 5: to embarrass them. Yes, but it's just this isn't correct.
• 1:09:01
  Speaker 5: I need to have a community understanding.
• 1:09:03
  Speaker 6: Any time y'all hear me say someone's name, I want
• 1:09:07
  Speaker 6: them to hear what I'm saying so that can, in
• 1:09:09
  Speaker 6: fact happen. I don't want mofucker Listen, And y'all know
• 1:09:13
  Speaker 6: this by now. You've been in it long enough. You
• 1:09:15
  Speaker 6: see how people move with certain people in the room.
• 1:09:17
  Speaker 6: You see how people move when certain people say shits
• 1:09:19
  Speaker 6: be like or how you get to say that and
• 1:09:22
  Speaker 6: nobody says nothing, but God damn it, there's some truth
• 1:09:25
  Speaker 6: to it.
• 1:09:25
  Speaker 4: Then you gotta remember that.
• 1:09:28
  Speaker 6: And how you show up is how you show up
• 1:09:32
  Speaker 6: is how you will be received. And you come INTI
• 1:09:34
  Speaker 6: me and not knowing who you are with you, they're
• 1:09:36
  Speaker 6: gonna treat you that what these these people and y'all
• 1:09:39
  Speaker 6: are dealing with them on a large level. Now, these
• 1:09:43
  Speaker 6: people are kind, now they're you know, but a lot
• 1:09:47
  Speaker 6: of them are individuals. I'm not saying all of them.
• 1:09:49
  Speaker 6: But they did what they did to get where they're at.
• 1:09:52
  Speaker 6: But y'all not doing y'all, that's not your blueprint, y'all.
• 1:09:55
  Speaker 6: Playbook is different.
• 1:09:56
  Speaker 4: This is a new this is a new playbook for
• 1:09:58
  Speaker 4: a new generation. That's a fact. You're right, that's a
• 1:10:01
  Speaker 4: fact because there was no gatekeeper that we had to
• 1:10:04
  Speaker 4: appease to get to where we are.
• 1:10:06
  Speaker 5: It's just a different level of like freedom because we
• 1:10:10
  Speaker 5: didn't have to ask for permission or try to sneak
• 1:10:12
  Speaker 5: somebody to get to this point.
• 1:10:14
  Speaker 6: And you know the importance of relationships. Thirty somethings they
• 1:10:20
  Speaker 6: kind of get it. Twenty somethings don't get it, you
• 1:10:23
  Speaker 6: know better, but everybody else, think about the next generation.
• 1:10:27
  Speaker 6: They have a full conversation without.
• 1:10:29
  Speaker 3: Hyphening words, taking let out a voice note.
• 1:10:34
  Speaker 4: That's that's all you might get. But that's not cool. Now,
• 1:10:37
  Speaker 4: it's facts.
• 1:10:38
  Speaker 5: It's desympthitizing the whole social media thing is an interesting
• 1:10:42
  Speaker 5: experiment that we won't actually know the full effects on
• 1:10:44
  Speaker 5: to probe thirty inst them.
• 1:10:45
  Speaker 6: Yeah, and it's definitely taken away from brain function activity.
• 1:10:48
  Speaker 6: I was watching Lucy last night. Y ever seen Lucy?
• 1:10:50
  Speaker 4: Lucy? Lucy the drugs got in their body?
• 1:10:54
  Speaker 6: Usage of her brain, that's like limitless. Y'all gotta checked
• 1:10:57
  Speaker 6: out Lucy. I forgot the girl's name, but it's but
• 1:11:00
  Speaker 6: I think that like because we don't use enough of
• 1:11:03
  Speaker 6: our brain, because we don't even tap into it. Like again,
• 1:11:06
  Speaker 6: we trying to find knowledge itself. My generation, we're trying
• 1:11:09
  Speaker 6: to find out where we come from. We try all
• 1:11:11
  Speaker 6: these things. In our twenties, we were doing who trying
• 1:11:14
  Speaker 6: to find the heritage? Who's trying to even know about tradition?
• 1:11:18
  Speaker 6: Y'all can set the table for that.
• 1:11:20
  Speaker 4: That's what you got to do.
• 1:11:20
  Speaker 3: We create the narrative, shape the narrative, and that changes
• 1:11:23
  Speaker 3: how people with view things. That's why gave tequila is
• 1:11:26
  Speaker 3: important because I'm thinking to myself, like, Yo, we're going
• 1:11:28
  Speaker 3: to Africa, how do we work together to make sure
• 1:11:31
  Speaker 3: we highlight that?
• 1:11:31
  Speaker 4: Yeah? You know what I mean?
• 1:11:33
  Speaker 6: I got an African A Gove coming nineteen everybody's think
• 1:11:38
  Speaker 6: tequila only come from that's that part of it, straight
• 1:11:43
  Speaker 6: from the Motherland. Watch the episode. Watch the episode. Yeah, well,
• 1:11:48
  Speaker 6: I appreciate it.
• 1:11:49
  Speaker 4: Brother.
• 1:11:49
  Speaker 5: I feel like it's always important to keep the race running.
• 1:11:56
  Speaker 5: We passed the baton. Everybody's got different parts, different roles,
• 1:12:00
  Speaker 5: different generations. But it's important that we have these conversations
• 1:12:02
  Speaker 5: on an ongoing basis because there's a lot that we
• 1:12:06
  Speaker 5: can learn from your generation. There's a lot that you
• 1:12:09
  Speaker 5: guys can learn from our generation. There's a lot that
• 1:12:11
  Speaker 5: we can learn from younger generation. And all of this
• 1:12:14
  Speaker 5: comes into play from the media to you know, the
• 1:12:17
  Speaker 5: lifestyle branding, to the political side to everything. It's like
• 1:12:21
  Speaker 5: we all have to work together because that's an ecosystem. Like,
• 1:12:25
  Speaker 5: ecosystem isn't just one thing. Yeah, it takes everything to
• 1:12:29
  Speaker 5: create an actual ecosystem. So if we want to have
• 1:12:31
  Speaker 5: a healthy ecosystem, then we have to have a better
• 1:12:34
  Speaker 5: line of communication.
• 1:12:36
  Speaker 6: You shouldn't yell at your elders on Instagram ever, again.
• 1:12:39
  Speaker 4: Please apologize about that. I don't think that I actually yell,
• 1:12:43
  Speaker 4: but I just couldn't. I couldn't let the conversations.
• 1:12:48
  Speaker 5: Apologize about that, for sure. What we're talking about Kanye West. Yeah, yeah,
• 1:12:53
  Speaker 5: all right, how do you feel about that?
• 1:12:54
  Speaker 4: Today? I had to I had to do this before
• 1:12:55
  Speaker 4: we got off the thing. How do I think about yeah?
• 1:12:58
  Speaker 4: That come on the specific thing yelled at me about. Well,
• 1:13:02
  Speaker 4: you gotta understand yay know.
• 1:13:05
  Speaker 6: How do you feel about yay today? The same Thank
• 1:13:10
  Speaker 6: you for tune two thousand and one. This has been resolved.
• 1:13:15
  Speaker 6: Love Troy Millerzy he like Mesalt Kindy Burns.
• 1:13:17
  Speaker 4: The dream is grey. Have it, Ladies and gentlemen.
• 1:13:36
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:13:40
  Speaker 1: in Massachusetts. An MS thirteen gang member from l Salvador
• 1:13:44
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 1:13:48
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:13:52
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:13:56
  Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States
• 1:14:00
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:14:04
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 1:14:08
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 1:14:11
  Speaker 1: are here illegally, your next you will be fine. Nearly
• 1:14:15
  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
• 1:14:19
  Speaker 1: never return. But if you register using our CBP home
• 1:14:23
  Speaker 1: app and leave now, you could be allowed to return legally.
• 1:14:27
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 1:14:32
  Speaker 1: border and families will be protected.
• 1:14:34
  Speaker 2: Sponsored by the United States Department of Homeland Security,