Latest / Omni Talk Retail / Inside Simbe’s Strategy for Retail Robotics at Scale with SVP Benjamin Bond | FMI 2026

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Inside Simbe’s Strategy for Retail Robotics at Scale with SVP Benjamin Bond | FMI 2026 · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back.
• 0:00
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  And
• 0:04
  we
• 0:05
  are
• 0:05
  coming
• 0:05
  to
• 0:05
  you
• 0:06
  from
• 0:06
  the
• 0:06
  Simbi
• 0:07
  booth
• 0:07
  one
• 0:07
  more
• 0:07
  time
• 0:08
  here
• 0:08
  at
• 0:08
  the
• 0:08
  FMI
• 0:09
  show
• 0:09
  in
• 0:09
  San
• 0:10
  Diego.
• 0:11
  Standing
• 0:11
  between
• 0:11
  Chris
• 0:12
  and
• 0:12
  I
• 0:12
  is
• 0:13
  Ben
• 0:13
  Bond,
• 0:14
  the
• 0:14
  SVP
• 0:15
  of
• 0:15
  strategy
• 0:15
  and
• 0:16
  client
• 0:16
  success
• 0:16
  at
• 0:17
  Simbi
• 0:17
  and
• 0:18
  also
• 0:18
  someone
• 0:18
  who
• 0:18
  I
• 0:19
  snuck
• 0:19
  into
• 0:19
  a
• 0:19
  party
• 0:20
  with
• 0:20
  last
• 0:20
  night
• 0:21
  by
• 0:21
  traveling
• 0:22
  across
• 0:22
  wet
• 0:22
  grass
• 0:23
  in
• 0:23
  our
• 0:23
  leather
• 0:24
  shoes.
• 0:24
  How
• 0:24
  are
• 0:24
  you
• 0:25
  doing
• 0:25
  today,
• 0:25
  Ben?
• 0:25
  I'm
• 0:26
  good.
• 0:26
  We
• 0:26
  got
• 0:26
  there
• 0:26
  though,
• 0:27
  so
• 0:27
  that's
• 0:27
  all
• 0:27
  that
• 0:28
  matters.
• 0:28
  We
• 0:28
  did.
• 0:28
  We
• 0:29
  know
• 0:29
  how
• 0:29
  to
• 0:29
  make
• 0:29
  our
• 0:29
  way
• 0:29
  into
• 0:30
  a
• 0:30
  party.
• 0:30
  It's
• 0:30
  all
• 0:30
  right.
• 0:31
  Thank
• 0:31
  you
• 0:31
  for
• 0:31
  having
• 0:31
  me.
• 0:32
  Wow.
• 0:32
  I
• 0:32
  feel
• 0:32
  left
• 0:33
  out
• 0:33
  on
• 0:33
  this.
• 0:33
  Wow.
• 0:34
  All
• 0:34
  right,
• 0:34
  well,
• 0:34
  hey,
• 0:35
  I
• 0:35
  guess
• 0:35
  that's
• 0:35
  the
• 0:35
  way
• 0:36
  it
• 0:36
  rolls.
• 0:36
  All
• 0:36
  right.
• 0:36
  So,
• 0:37
  Ben,
• 0:37
  it's
• 0:37
  good
• 0:37
  to
• 0:37
  see
• 0:37
  you
• 0:38
  again.
• 0:38
  Like
• 0:38
  we
• 0:38
  said
• 0:38
  we
• 0:39
  interviewed
• 0:39
  you
• 0:39
  last
• 0:39
  year.
• 0:40
  I'm
• 0:40
  curious,
• 0:41
  like,
• 0:41
  remind
• 0:41
  our
• 0:41
  audience
• 0:41
  of
• 0:42
  your
• 0:42
  background
• 0:42
  because
• 0:42
  your
• 0:42
  background's
• 0:43
  pretty
• 0:43
  interesting.
• 0:43
  And
• 0:44
  then
• 0:44
  also
• 0:44
  like,
• 0:44
  what
• 0:45
  all
• 0:45
  do
• 0:45
  you
• 0:45
  oversee
• 0:46
  at
• 0:46
  Simbi?
• 0:48
  Absolutely,
• 0:49
  a
• 0:49
  couple
• 0:50
  things.
• 0:51
  Just
• 0:51
  a
• 0:51
  couple.
• 0:52
  So
• 0:53
  strategy
• 0:53
  and
• 0:54
  client
• 0:54
  success.
• 0:54
  So
• 0:54
  I
• 0:55
  spend
• 0:55
  my
• 0:55
  time
• 0:55
  balancing
• 0:56
  between
• 0:56
  thinking
• 0:57
  about
• 0:57
  the
• 0:57
  long
• 0:58
  term
• 0:58
  view
• 0:58
  of
• 0:58
  Simbi.
• 0:59
  Where
• 0:59
  are
• 0:59
  we
• 0:59
  going?
• 0:59
  How
• 1:00
  are
• 1:00
  we
• 1:00
  going
• 1:00
  to
• 1:00
  innovate
• 1:00
  in
• 1:00
  the
• 1:00
  market
• 1:01
  and
• 1:01
  help
• 1:01
  retailers
• 1:02
  on
• 1:03
  really
• 1:03
  a
• 1:03
  multi
• 1:03
  year
• 1:04
  time
• 1:04
  horizon?
• 1:05
  The
• 1:05
  other
• 1:06
  side
• 1:06
  is
• 1:06
  client
• 1:06
  success.
• 1:07
  Working
• 1:07
  with
• 1:08
  all
• 1:08
  of
• 1:08
  our,
• 1:08
  all
• 1:09
  of
• 1:09
  our
• 1:09
  clients
• 1:09
  every
• 1:10
  day,
• 1:10
  helping
• 1:10
  them
• 1:10
  get
• 1:11
  the
• 1:11
  most
• 1:11
  out
• 1:11
  of
• 1:11
  the
• 1:11
  technology
• 1:12
  and
• 1:12
  realize
• 1:12
  value.
• 1:12
  Yeah.
• 1:13
  So
• 1:13
  we're
• 1:14
  a
• 1:14
  big
• 1:14
  believer.
• 1:14
  We're
• 1:15
  not
• 1:15
  just
• 1:15
  going
• 1:15
  to
• 1:15
  have
• 1:15
  the
• 1:15
  best
• 1:16
  technology
• 1:16
  in
• 1:16
  the
• 1:16
  market,
• 1:17
  but
• 1:17
  we're
• 1:17
  going
• 1:17
  to
• 1:17
  work
• 1:18
  really
• 1:18
  deeply
• 1:18
  with
• 1:19
  our
• 1:19
  clients
• 1:19
  to
• 1:19
  help
• 1:19
  them
• 1:19
  maximize.
• 1:20
  And
• 1:21
  so
• 1:21
  that's
• 1:21
  really
• 1:22
  kind
• 1:22
  of
• 1:22
  how
• 1:23
  I
• 1:23
  ended
• 1:23
  up
• 1:24
  in
• 1:24
  this
• 1:24
  position
• 1:24
  because
• 1:24
  I
• 1:25
  came
• 1:25
  from
• 1:25
  the
• 1:25
  consulting
• 1:25
  industry
• 1:26
  helping
• 1:27
  retailers
• 1:27
  solve
• 1:27
  problems.
• 1:28
  This
• 1:28
  is
• 1:28
  transformative
• 1:29
  tech,
• 1:29
  but
• 1:29
  it's
• 1:30
  also
• 1:30
  emerging.
• 1:31
  And
• 1:31
  there's
• 1:31
  a
• 1:31
  lot
• 1:31
  of
• 1:31
  questions
• 1:32
  that
• 1:32
  retailers
• 1:32
  need
• 1:33
  to
• 1:33
  solve
• 1:33
  for
• 1:33
  what
• 1:34
  do
• 1:34
  we
• 1:34
  do
• 1:34
  first?
• 1:34
  How
• 1:34
  do
• 1:35
  we
• 1:35
  best
• 1:35
  do
• 1:35
  it?
• 1:35
  That's
• 1:36
  where
• 1:36
  I
• 1:36
  spend
• 1:36
  my
• 1:36
  time.
• 1:37
  So
• 1:38
  for
• 1:38
  a
• 1:38
  long
• 1:38
  time
• 1:39
  people
• 1:39
  have
• 1:39
  been
• 1:40
  saying
• 1:40
  robotics
• 1:41
  are
• 1:41
  the
• 1:41
  future.
• 1:41
  But
• 1:42
  I
• 1:42
  think
• 1:42
  what's
• 1:42
  really
• 1:42
  interesting
• 1:43
  and
• 1:43
  one
• 1:44
  of
• 1:44
  the
• 1:44
  reasons
• 1:44
  why
• 1:44
  Chris
• 1:45
  and
• 1:45
  I
• 1:45
  have
• 1:45
  been
• 1:47
  so
• 1:47
  thrilled
• 1:47
  to
• 1:47
  be
• 1:48
  part
• 1:48
  of
• 1:48
  the
• 1:48
  Simbi
• 1:49
  journey
• 1:49
  is
• 1:49
  that
• 1:50
  it's
• 1:51
  really
• 1:51
  rolling
• 1:51
  out
• 1:52
  at
• 1:52
  scale.
• 1:52
  Now
• 1:53
  you've
• 1:53
  deployed
• 1:54
  in
• 1:54
  several
• 1:54
  retailers,
• 1:55
  you're
• 1:56
  having
• 1:56
  a
• 1:56
  lot
• 1:56
  of
• 1:56
  success.
• 1:57
  But
• 1:58
  what
• 1:58
  does
• 1:59
  that
• 1:59
  look
• 1:59
  like?
• 2:00
  I'm
• 2:00
  curious.
• 2:00
  You
• 2:01
  talk
• 2:01
  to
• 2:01
  so
• 2:02
  many,
• 2:02
  you're
• 2:02
  in
• 2:02
  charge
• 2:02
  of
• 2:03
  overseeing
• 2:03
  so
• 2:03
  many
• 2:04
  relationships
• 2:05
  with
• 2:05
  retailers.
• 2:06
  What
• 2:06
  is
• 2:06
  actually
• 2:06
  happening
• 2:07
  in
• 2:07
  those
• 2:07
  stores
• 2:08
  that
• 2:08
  is
• 2:08
  giving
• 2:08
  them
• 2:09
  the
• 2:09
  success
• 2:09
  that
• 2:10
  Sime
• 2:10
  promised
• 2:11
  from
• 2:11
  the
• 2:11
  beginning?
• 2:12
  Absolutely.
• 2:12
  I
• 2:12
  mean,
• 2:13
  this
• 2:13
  is
• 2:13
  about
• 2:13
  aligning
• 2:14
  an
• 2:14
  entire
• 2:14
  organization
• 2:15
  around,
• 2:16
  why
• 2:16
  are
• 2:16
  we
• 2:16
  doing
• 2:17
  this?
• 2:17
  And
• 2:17
  this
• 2:17
  is
• 2:18
  not
• 2:18
  just
• 2:18
  about
• 2:18
  helping
• 2:18
  the
• 2:19
  industry,
• 2:19
  it's
• 2:19
  about
• 2:19
  helping
• 2:20
  the
• 2:20
  individual.
• 2:20
  Everything
• 2:21
  goes
• 2:21
  back
• 2:21
  to
• 2:21
  the
• 2:22
  shopper.
• 2:22
  But
• 2:22
  also
• 2:22
  the
• 2:23
  store
• 2:23
  team
• 2:23
  is
• 2:23
  so
• 2:24
  important.
• 2:24
  We
• 2:25
  take
• 2:25
  great
• 2:25
  pride
• 2:25
  and
• 2:26
  as
• 2:26
  do
• 2:26
  our
• 2:26
  most
• 2:26
  successful
• 2:27
  retailers,
• 2:27
  that
• 2:27
  we
• 2:27
  are
• 2:28
  really
• 2:28
  creating
• 2:28
  a
• 2:29
  superpowered
• 2:29
  associate.
• 2:30
  We're
• 2:30
  helping
• 2:31
  them
• 2:31
  be
• 2:31
  sort
• 2:31
  of
• 2:31
  omnipresent.
• 2:32
  They
• 2:32
  know
• 2:32
  what's
• 2:32
  happening
• 2:33
  in
• 2:33
  their
• 2:33
  whole
• 2:33
  store
• 2:34
  all
• 2:34
  the
• 2:34
  time.
• 2:34
  We're
• 2:35
  helping
• 2:35
  them
• 2:35
  to
• 2:35
  prioritize
• 2:36
  what
• 2:36
  they're
• 2:36
  doing
• 2:37
  in
• 2:37
  real
• 2:37
  time.
• 2:38
  That's
• 2:39
  a
• 2:39
  game
• 2:39
  changer
• 2:39
  for
• 2:39
  them
• 2:40
  and
• 2:40
  it's
• 2:40
  actually
• 2:40
  transforming
• 2:41
  how
• 2:41
  they
• 2:41
  feel
• 2:41
  about
• 2:42
  the
• 2:42
  career
• 2:42
  that
• 2:42
  they've
• 2:42
  chosen
• 2:43
  for
• 2:43
  themselves.
• 2:43
  Right.
• 2:43
  And
• 2:44
  what
• 2:44
  does
• 2:44
  that
• 2:44
  look
• 2:44
  like
• 2:45
  from.
• 2:45
  You
• 2:46
  said
• 2:46
  you're
• 2:46
  bringing
• 2:46
  the
• 2:47
  organization
• 2:47
  together.
• 2:48
  What
• 2:48
  does
• 2:49
  that
• 2:49
  mean?
• 2:49
  What
• 2:49
  does
• 2:50
  that
• 2:50
  look
• 2:50
  like?
• 2:50
  Who's
• 2:50
  coming
• 2:51
  together
• 2:51
  to
• 2:51
  really,
• 2:52
  truly
• 2:52
  empower
• 2:53
  that
• 2:53
  store
• 2:53
  associate?
• 2:55
  So
• 2:56
  this
• 2:56
  technology
• 2:57
  touches
• 2:58
  almost
• 2:58
  every
• 2:58
  part
• 2:58
  of
• 2:59
  the
• 2:59
  retailer
• 2:59
  organization.
• 3:00
  We
• 3:00
  think
• 3:00
  that
• 3:00
  this
• 3:00
  is
• 3:01
  one
• 3:01
  of
• 3:01
  the
• 3:01
  foremost
• 3:01
  foundational
• 3:02
  data
• 3:02
  sets
• 3:03
  in
• 3:03
  retail,
• 3:03
  in
• 3:04
  addition
• 3:04
  to
• 3:05
  pos,
• 3:06
  consumer
• 3:06
  engagement
• 3:07
  and
• 3:07
  supply
• 3:07
  chain
• 3:08
  inventory.
• 3:09
  So
• 3:09
  we
• 3:10
  really
• 3:10
  want
• 3:10
  to
• 3:10
  look
• 3:10
  at
• 3:11
  how
• 3:11
  is
• 3:11
  the
• 3:11
  retailer
• 3:11
  operating
• 3:12
  holistically
• 3:12
  and
• 3:13
  actually
• 3:13
  top
• 3:13
  down.
• 3:14
  We
• 3:14
  look
• 3:14
  at
• 3:15
  the
• 3:15
  board,
• 3:15
  the
• 3:15
  CEO,
• 3:16
  the
• 3:16
  full
• 3:16
  C
• 3:16
  suite,
• 3:17
  what
• 3:17
  are
• 3:17
  their
• 3:17
  strategies
• 3:18
  in
• 3:18
  the
• 3:18
  marketplace
• 3:18
  and
• 3:19
  how
• 3:19
  are
• 3:19
  they
• 3:19
  going
• 3:19
  to
• 3:19
  win?
• 3:20
  And
• 3:20
  then
• 3:21
  we
• 3:21
  then
• 3:21
  look
• 3:21
  at
• 3:22
  how
• 3:22
  we
• 3:22
  enable
• 3:22
  each
• 3:23
  one
• 3:23
  of
• 3:23
  those
• 3:23
  priorities.
• 3:24
  Obviously,
• 3:24
  day
• 3:25
  one,
• 3:25
  we
• 3:25
  go
• 3:25
  into
• 3:26
  a
• 3:26
  store,
• 3:26
  we're
• 3:26
  helping
• 3:26
  that
• 3:27
  store
• 3:27
  run
• 3:27
  better.
• 3:27
  There's
• 3:27
  a
• 3:28
  ton
• 3:28
  of
• 3:28
  opportunities
• 3:28
  of
• 3:29
  just
• 3:29
  sort
• 3:29
  of
• 3:29
  day
• 3:29
  one
• 3:30
  efficiency,
• 3:30
  but
• 3:31
  then
• 3:31
  also
• 3:31
  we
• 3:31
  ladder
• 3:32
  it
• 3:32
  up.
• 3:32
  This
• 3:32
  is
• 3:33
  technology
• 3:33
  that
• 3:34
  we
• 3:34
  have
• 3:34
  to
• 3:34
  kind
• 3:34
  of
• 3:34
  start
• 3:35
  small
• 3:35
  and
• 3:35
  choose
• 3:36
  sort
• 3:36
  of
• 3:37
  that
• 3:37
  high
• 3:37
  value,
• 3:38
  low
• 3:38
  effort
• 3:38
  type
• 3:39
  opportunities,
• 3:39
  but
• 3:40
  then
• 3:40
  also
• 3:40
  plan
• 3:40
  that
• 3:41
  1,
• 3:41
  2,
• 3:42
  3
• 3:42
  year
• 3:42
  view
• 3:43
  of
• 3:43
  how
• 3:43
  do
• 3:43
  you
• 3:43
  really
• 3:44
  level
• 3:44
  up
• 3:44
  as
• 3:44
  a
• 3:44
  retailer.
• 3:45
  Got
• 3:45
  it.
• 3:46
  So,
• 3:46
  Ben,
• 3:46
  you
• 3:47
  were
• 3:47
  joking
• 3:47
  before
• 3:47
  we
• 3:48
  started
• 3:48
  today,
• 3:48
  you
• 3:48
  said
• 3:48
  like,
• 3:49
  you
• 3:49
  never
• 3:49
  know
• 3:49
  what
• 3:49
  kind
• 3:49
  of
• 3:49
  curve
• 3:50
  balls
• 3:50
  that
• 3:50
  we're
• 3:50
  going
• 3:51
  to
• 3:51
  throw
• 3:51
  your
• 3:51
  way.
• 3:52
  So
• 3:52
  I've
• 3:53
  got
• 3:53
  one
• 3:53
  for
• 3:53
  you
• 3:53
  today.
• 3:54
  I'm
• 3:54
  going
• 3:54
  to
• 3:55
  make
• 3:56
  you
• 3:56
  stretch
• 3:56
  a
• 3:57
  little
• 3:57
  bit
• 3:57
  here.
• 3:57
  So
• 3:57
  I'm
• 3:58
  curious
• 3:58
  because
• 3:59
  there's
• 3:59
  a
• 3:59
  lot
• 4:00
  of
• 4:00
  priorities
• 4:00
  on
• 4:00
  the
• 4:00
  plate
• 4:01
  of
• 4:01
  the
• 4:01
  average
• 4:01
  CFO
• 4:02
  they've
• 4:02
  got
• 4:02
  to
• 4:02
  look
• 4:02
  at.
• 4:03
  Do
• 4:03
  I
• 4:03
  invest
• 4:03
  in
• 4:04
  store
• 4:04
  remodels?
• 4:05
  Do
• 4:05
  I
• 4:05
  invest
• 4:05
  in
• 4:05
  other
• 4:05
  tech?
• 4:06
  Do
• 4:06
  I
• 4:06
  invest
• 4:06
  in
• 4:07
  labor?
• 4:08
  What
• 4:08
  is
• 4:08
  the
• 4:09
  pitch
• 4:09
  that
• 4:09
  you
• 4:09
  make
• 4:10
  to
• 4:10
  CFOs
• 4:10
  to
• 4:11
  say,
• 4:11
  you
• 4:11
  know
• 4:12
  what
• 4:12
  Simbi
• 4:13
  needs
• 4:13
  to
• 4:13
  be
• 4:13
  on
• 4:13
  the
• 4:14
  roadmap
• 4:14
  to
• 4:14
  some
• 4:15
  degree?
• 4:15
  How
• 4:15
  do
• 4:15
  you
• 4:15
  do
• 4:16
  that?
• 4:16
  Yeah.
• 4:16
  And
• 4:17
  what's
• 4:17
  interesting
• 4:17
  in
• 4:18
  our
• 4:18
  situations,
• 4:18
  because
• 4:19
  this
• 4:19
  is
• 4:19
  so
• 4:19
  such
• 4:20
  new
• 4:20
  technology,
• 4:20
  relatively
• 4:21
  for
• 4:21
  many
• 4:21
  retailers,
• 4:22
  it's
• 4:22
  not
• 4:22
  something
• 4:22
  that
• 4:23
  they
• 4:23
  plan
• 4:23
  for.
• 4:24
  So
• 4:24
  now
• 4:24
  we're
• 4:24
  coming
• 4:24
  in
• 4:24
  and
• 4:25
  having
• 4:25
  a
• 4:25
  conversation
• 4:25
  of
• 4:25
  saying
• 4:26
  this
• 4:26
  wasn't
• 4:27
  something
• 4:27
  that
• 4:27
  you
• 4:27
  were
• 4:27
  looking
• 4:27
  at
• 4:28
  this
• 4:28
  year.
• 4:28
  Here's
• 4:29
  why
• 4:29
  you
• 4:29
  should
• 4:29
  really
• 4:29
  be
• 4:29
  looking
• 4:30
  at
• 4:30
  it.
• 4:30
  Right.
• 4:30
  And
• 4:30
  we
• 4:31
  want
• 4:31
  to
• 4:31
  look
• 4:31
  at
• 4:31
  that
• 4:31
  two
• 4:31
  ways.
• 4:32
  One
• 4:32
  is
• 4:32
  just
• 4:33
  from
• 4:33
  an
• 4:34
  individual
• 4:34
  technology
• 4:35
  investment
• 4:35
  standpoint,
• 4:36
  is
• 4:36
  this
• 4:36
  a
• 4:36
  good
• 4:37
  idea?
• 4:37
  Okay.
• 4:37
  And
• 4:38
  so
• 4:38
  we
• 4:38
  will
• 4:38
  build
• 4:38
  a
• 4:39
  business
• 4:39
  case
• 4:39
  ground
• 4:39
  up
• 4:40
  for
• 4:40
  that
• 4:40
  retailer.
• 4:40
  And
• 4:41
  we
• 4:41
  also
• 4:41
  go
• 4:41
  through
• 4:41
  a
• 4:42
  lot
• 4:42
  of
• 4:42
  value
• 4:42
  realization
• 4:43
  work
• 4:43
  to
• 4:43
  show
• 4:44
  this
• 4:44
  is
• 4:44
  a
• 4:45
  fantastic
• 4:45
  investment.
• 4:46
  That's
• 4:46
  not
• 4:47
  simple,
• 4:47
  though.
• 4:47
  Sorry.
• 4:48
  Life
• 4:48
  is
• 4:48
  not
• 4:48
  that
• 4:49
  simple.
• 4:49
  Yeah.
• 4:49
  And
• 4:50
  that's
• 4:50
  not
• 4:50
  how
• 4:50
  CFOs
• 4:51
  operate.
• 4:51
  Yeah.
• 4:51
  They're
• 4:52
  making,
• 4:52
  they're
• 4:53
  pulling
• 4:53
  the
• 4:53
  levers,
• 4:53
  they're
• 4:54
  deciding
• 4:54
  the
• 4:54
  trade
• 4:54
  offs
• 4:54
  and
• 4:54
  they
• 4:55
  have
• 4:55
  a
• 4:55
  long,
• 4:55
  long
• 4:55
  list
• 4:55
  of
• 4:56
  things
• 4:56
  that
• 4:56
  they
• 4:56
  want
• 4:56
  to
• 4:57
  look
• 4:57
  at
• 4:57
  and
• 4:57
  there's
• 4:57
  going
• 4:58
  to
• 4:58
  be
• 4:58
  a
• 4:58
  cutoff
• 4:58
  point.
• 4:59
  And
• 4:59
  so
• 4:59
  we
• 4:59
  help
• 5:00
  them
• 5:00
  with
• 5:00
  that
• 5:00
  and
• 5:00
  we'll
• 5:01
  actually
• 5:01
  take
• 5:01
  a
• 5:01
  step
• 5:01
  back
• 5:01
  and
• 5:02
  say,
• 5:02
  let's
• 5:02
  look
• 5:02
  at
• 5:02
  your
• 5:02
  holistic
• 5:03
  investment
• 5:03
  portfolio
• 5:04
  and
• 5:04
  we'll
• 5:04
  stack
• 5:04
  it
• 5:05
  up
• 5:05
  and
• 5:05
  we'll
• 5:05
  build
• 5:06
  a
• 5:06
  business
• 5:06
  case
• 5:06
  for
• 5:06
  other
• 5:07
  technologies
• 5:07
  and
• 5:08
  we'll
• 5:08
  look
• 5:08
  at
• 5:08
  the
• 5:08
  trade
• 5:08
  offs.
• 5:09
  You
• 5:10
  know,
• 5:10
  I
• 5:10
  think
• 5:10
  what
• 5:10
  we've
• 5:10
  seen
• 5:11
  from
• 5:11
  a
• 5:11
  retail
• 5:11
  technology
• 5:12
  investment
• 5:13
  standpoint,
• 5:14
  we
• 5:14
  haven't
• 5:14
  seen
• 5:14
  another
• 5:15
  technology
• 5:15
  that
• 5:16
  has
• 5:16
  as
• 5:16
  good
• 5:16
  of
• 5:16
  a
• 5:16
  business
• 5:16
  case
• 5:17
  as
• 5:17
  ours.
• 5:17
  There's
• 5:18
  others
• 5:18
  that
• 5:18
  come
• 5:18
  close
• 5:18
  and
• 5:18
  there's
• 5:19
  a
• 5:19
  little
• 5:19
  bit
• 5:19
  of
• 5:19
  puts
• 5:19
  and
• 5:19
  takes
• 5:20
  depending
• 5:20
  on
• 5:20
  the
• 5:20
  retailer
• 5:21
  in
• 5:21
  the
• 5:21
  sector.
• 5:21
  But
• 5:22
  overall,
• 5:22
  this
• 5:22
  is
• 5:22
  one
• 5:23
  of
• 5:23
  the
• 5:23
  top.
• 5:23
  Additionally,
• 5:24
  we
• 5:24
  just
• 5:24
  have
• 5:24
  to
• 5:25
  think
• 5:25
  about
• 5:25
  what
• 5:25
  is
• 5:25
  the
• 5:26
  financial
• 5:26
  profile
• 5:26
  of
• 5:27
  that
• 5:27
  retailer
• 5:27
  today
• 5:28
  and
• 5:28
  you
• 5:29
  know,
• 5:30
  are
• 5:30
  they
• 5:30
  going
• 5:30
  to
• 5:30
  favor
• 5:30
  more
• 5:31
  operating
• 5:31
  expense
• 5:31
  versus
• 5:32
  capital
• 5:32
  expenses
• 5:33
  and
• 5:33
  also
• 5:33
  just
• 5:33
  what
• 5:34
  is
• 5:34
  the
• 5:34
  return
• 5:34
  on
• 5:34
  investment
• 5:35
  and
• 5:35
  the
• 5:35
  time
• 5:35
  horizon
• 5:36
  of
• 5:36
  that
• 5:36
  investment.
• 5:37
  What's
• 5:37
  great
• 5:37
  about
• 5:38
  this
• 5:38
  is
• 5:38
  most
• 5:39
  of
• 5:39
  our
• 5:39
  retailers
• 5:40
  are
• 5:40
  looking
• 5:41
  at
• 5:41
  this
• 5:41
  as
• 5:41
  a
• 5:42
  recurring
• 5:42
  expense.
• 5:43
  Now
• 5:43
  that's
• 5:43
  great
• 5:44
  because
• 5:44
  it's
• 5:44
  really
• 5:44
  capital
• 5:45
  efficient.
• 5:45
  It's
• 5:46
  one
• 5:46
  device
• 5:47
  per
• 5:47
  store.
• 5:48
  It
• 5:48
  ramps
• 5:49
  up,
• 5:49
  it
• 5:49
  ramps
• 5:49
  down
• 5:50
  very
• 5:50
  quickly.
• 5:51
  And
• 5:51
  the
• 5:51
  value
• 5:51
  realization
• 5:52
  is
• 5:52
  coming
• 5:53
  in
• 5:53
  almost
• 5:54
  immediately.
• 5:55
  So
• 5:55
  you
• 5:55
  think
• 5:55
  about
• 5:55
  like
• 5:56
  a
• 5:56
  totally
• 5:57
  new
• 5:57
  store,
• 5:57
  a
• 5:58
  remodel,
• 5:58
  like,
• 5:58
  these
• 5:58
  are
• 5:59
  massive
• 5:59
  investments
• 6:00
  that
• 6:00
  take
• 6:00
  a
• 6:00
  long,
• 6:01
  long
• 6:01
  time
• 6:01
  to
• 6:01
  pay
• 6:01
  off.
• 6:02
  We're
• 6:02
  coming
• 6:02
  in
• 6:03
  month
• 6:03
  one.
• 6:04
  And
• 6:04
  you're
• 6:04
  committed
• 6:04
  to
• 6:04
  them,
• 6:04
  to
• 6:05
  your
• 6:05
  point.
• 6:05
  Yeah.
• 6:05
  Right.
• 6:06
  We
• 6:07
  come
• 6:07
  in
• 6:07
  month
• 6:07
  one,
• 6:08
  very
• 6:08
  small
• 6:08
  expense,
• 6:08
  relatively.
• 6:09
  And
• 6:09
  we're
• 6:10
  putting
• 6:10
  up
• 6:10
  huge
• 6:11
  return
• 6:11
  very
• 6:11
  quickly.
• 6:13
  It's
• 6:13
  well
• 6:13
  said.
• 6:14
  Yeah,
• 6:15
  definitely.
• 6:16
  Ben,
• 6:18
  the
• 6:18
  other
• 6:18
  thing
• 6:18
  I
• 6:18
  want
• 6:19
  to
• 6:19
  talk
• 6:19
  about
• 6:19
  quickly
• 6:20
  is,
• 6:20
  you
• 6:20
  know,
• 6:21
  we're
• 6:21
  here
• 6:21
  in
• 6:21
  the
• 6:22
  booth,
• 6:22
  we're
• 6:22
  seeing
• 6:23
  tally
• 6:23
  4.0
• 6:24
  roll
• 6:25
  by
• 6:25
  us
• 6:25
  and
• 6:26
  make
• 6:26
  its
• 6:26
  cute
• 6:27
  little
• 6:27
  noises.
• 6:27
  But.
• 6:29
  So
• 6:29
  let's
• 6:30
  go
• 6:30
  beyond
• 6:31
  the
• 6:31
  robot
• 6:31
  demo.
• 6:32
  Yeah.
• 6:32
  Let's
• 6:33
  talk
• 6:33
  about
• 6:33
  when
• 6:34
  you
• 6:34
  go
• 6:34
  from
• 6:34
  pilot
• 6:35
  in
• 6:35
  a
• 6:35
  couple
• 6:36
  stores
• 6:36
  to
• 6:36
  rolling
• 6:37
  this
• 6:37
  out
• 6:37
  to
• 6:37
  1000
• 6:38
  stores,
• 6:39
  what
• 6:39
  do
• 6:40
  you
• 6:40
  look
• 6:40
  for
• 6:41
  in
• 6:41
  the
• 6:41
  retailer
• 6:42
  partners
• 6:42
  that
• 6:43
  you're
• 6:43
  working
• 6:43
  with?
• 6:44
  What
• 6:44
  does
• 6:44
  it
• 6:45
  take
• 6:45
  for
• 6:45
  them
• 6:45
  to
• 6:45
  be
• 6:46
  successful,
• 6:46
  to
• 6:46
  get
• 6:47
  to
• 6:47
  a
• 6:48
  full
• 6:48
  thousand
• 6:48
  store
• 6:49
  deployment
• 6:50
  and
• 6:50
  continue
• 6:51
  to
• 6:51
  see
• 6:51
  success
• 6:51
  with
• 6:52
  the
• 6:52
  technology?
• 6:53
  So
• 6:53
  we
• 6:54
  look
• 6:54
  at
• 6:54
  as
• 6:55
  a
• 6:56
  partnership
• 6:56
  operating
• 6:56
  model.
• 6:57
  So
• 6:57
  we're
• 6:58
  showing
• 6:58
  up
• 6:58
  as
• 6:58
  Simbi
• 6:59
  and
• 6:59
  our
• 6:59
  entire
• 7:00
  company
• 7:00
  is
• 7:00
  rallying
• 7:01
  around
• 7:01
  this
• 7:01
  retailer.
• 7:02
  We
• 7:03
  are
• 7:03
  looking
• 7:03
  for
• 7:04
  the
• 7:04
  retailer
• 7:04
  to
• 7:04
  do
• 7:05
  something
• 7:05
  similar.
• 7:06
  We
• 7:06
  want
• 7:06
  that
• 7:06
  retailer
• 7:07
  to
• 7:07
  identify
• 7:08
  shelf
• 7:08
  intelligence
• 7:09
  as
• 7:09
  a
• 7:10
  strategic
• 7:10
  priority.
• 7:11
  And
• 7:12
  we're
• 7:12
  working
• 7:13
  most
• 7:13
  closely
• 7:14
  with
• 7:14
  the
• 7:14
  stores
• 7:14
  organization,
• 7:15
  particularly
• 7:16
  because
• 7:16
  on
• 7:16
  day
• 7:16
  one,
• 7:17
  in
• 7:17
  our
• 7:17
  earliest
• 7:17
  clients,
• 7:18
  we're
• 7:18
  taking
• 7:18
  a
• 7:19
  lot
• 7:19
  of
• 7:19
  action
• 7:19
  in
• 7:19
  the
• 7:19
  stores.
• 7:20
  We're
• 7:20
  helping
• 7:20
  their
• 7:20
  stores
• 7:20
  run
• 7:21
  a
• 7:21
  lot
• 7:21
  better.
• 7:21
  Yeah.
• 7:22
  That
• 7:22
  said,
• 7:22
  as
• 7:22
  we
• 7:23
  look
• 7:23
  at
• 7:23
  how
• 7:23
  they
• 7:24
  advance
• 7:24
  over
• 7:24
  time,
• 7:25
  this
• 7:26
  is
• 7:26
  every
• 7:26
  function,
• 7:27
  but
• 7:28
  also
• 7:28
  it's
• 7:29
  really
• 7:29
  something
• 7:29
  where
• 7:29
  we
• 7:30
  need
• 7:30
  that
• 7:30
  top
• 7:30
  down
• 7:30
  leadership
• 7:31
  alignment.
• 7:32
  And
• 7:32
  that's
• 7:32
  not
• 7:33
  just
• 7:33
  sending
• 7:33
  an
• 7:33
  email,
• 7:34
  that's
• 7:35
  actually
• 7:35
  believing
• 7:36
  in
• 7:36
  this
• 7:36
  and
• 7:36
  incorporating
• 7:37
  into
• 7:37
  the
• 7:37
  operating
• 7:38
  rhythm
• 7:38
  of
• 7:38
  the
• 7:38
  retailer
• 7:40
  as
• 7:40
  they're
• 7:40
  thinking
• 7:41
  about
• 7:41
  what
• 7:41
  they're
• 7:41
  gonna
• 7:42
  prioritize
• 7:42
  that
• 7:43
  day,
• 7:43
  that
• 7:43
  week,
• 7:43
  that
• 7:43
  month,
• 7:44
  how
• 7:44
  their
• 7:44
  stores
• 7:45
  are
• 7:45
  operating
• 7:45
  is
• 7:45
  effectively
• 7:46
  how
• 7:46
  their
• 7:46
  business
• 7:46
  is
• 7:47
  running.
• 7:47
  And
• 7:48
  they
• 7:48
  need
• 7:48
  to
• 7:48
  reaffirm
• 7:49
  the
• 7:49
  criticality
• 7:50
  of
• 7:50
  that
• 7:50
  to
• 7:50
  their
• 7:50
  teams,
• 7:51
  but
• 7:51
  also
• 7:51
  then
• 7:51
  ultimately
• 7:52
  take
• 7:52
  actions
• 7:52
  on
• 7:52
  those
• 7:53
  insights.
• 7:53
  Right.
• 7:53
  And
• 7:53
  I
• 7:54
  think
• 7:54
  goes
• 7:54
  back,
• 7:54
  I
• 7:55
  imagine
• 7:55
  to
• 7:56
  the
• 7:56
  whole
• 7:56
  getting
• 7:57
  everybody
• 7:57
  involved
• 7:58
  up
• 7:58
  front
• 7:58
  and
• 7:58
  really
• 7:59
  championing
• 8:00
  this
• 8:00
  technology
• 8:01
  across
• 8:01
  more
• 8:02
  than
• 8:02
  just
• 8:02
  the
• 8:02
  CFO
• 8:03
  or
• 8:03
  the
• 8:03
  CIO
• 8:03
  or
• 8:03
  cto.
• 8:04
  Yeah,
• 8:04
  makes
• 8:05
  sense.
• 8:05
  All
• 8:05
  right,
• 8:06
  Ben,
• 8:06
  before
• 8:06
  I
• 8:06
  let
• 8:06
  you
• 8:07
  go,
• 8:07
  I
• 8:07
  got
• 8:07
  two
• 8:07
  questions
• 8:07
  for
• 8:08
  you.
• 8:08
  All
• 8:08
  right,
• 8:08
  first
• 8:09
  one,
• 8:10
  three
• 8:10
  years
• 8:11
  from
• 8:11
  now,
• 8:11
  how
• 8:11
  do
• 8:11
  you
• 8:11
  think
• 8:12
  Tally
• 8:12
  is
• 8:12
  going
• 8:12
  to
• 8:13
  be
• 8:13
  different
• 8:13
  than
• 8:13
  it
• 8:13
  is
• 8:13
  today?
• 8:14
  Like
• 8:14
  what's
• 8:14
  it
• 8:14
  gonna
• 8:14
  be
• 8:14
  doing
• 8:15
  that
• 8:15
  it
• 8:15
  doesn't
• 8:15
  currently
• 8:16
  do?
• 8:18
  So
• 8:19
  there's
• 8:19
  Tally
• 8:19
  the
• 8:19
  robot
• 8:20
  and
• 8:20
  then
• 8:20
  there's
• 8:21
  Simbi
• 8:21
  the
• 8:21
  intelligence
• 8:22
  platform.
• 8:23
  Okay.
• 8:23
  And
• 8:23
  there's
• 8:24
  how
• 8:24
  we
• 8:24
  bring
• 8:24
  it
• 8:24
  all
• 8:24
  to
• 8:25
  through
• 8:25
  AI
• 8:26
  and
• 8:26
  computer
• 8:26
  vision.
• 8:27
  So
• 8:28
  even
• 8:28
  right
• 8:28
  now,
• 8:29
  we
• 8:29
  are
• 8:29
  investing
• 8:30
  deeply
• 8:30
  in
• 8:30
  each
• 8:31
  individual
• 8:31
  retailer's
• 8:32
  business.
• 8:32
  But
• 8:32
  ultimately
• 8:33
  the
• 8:33
  sector,
• 8:34
  each
• 8:34
  retail
• 8:34
  sector
• 8:35
  has
• 8:35
  very
• 8:35
  unique
• 8:35
  products,
• 8:36
  very
• 8:36
  unique
• 8:36
  fixtures
• 8:37
  and
• 8:37
  we
• 8:38
  are
• 8:38
  constantly
• 8:38
  committed
• 8:39
  to
• 8:39
  continuing
• 8:39
  to
• 8:39
  have
• 8:39
  the
• 8:40
  best
• 8:40
  computer
• 8:40
  vision
• 8:41
  in
• 8:41
  the
• 8:41
  industry,
• 8:41
  full
• 8:42
  stop.
• 8:42
  And
• 8:42
  that
• 8:42
  relates
• 8:43
  to
• 8:43
  basically
• 8:43
  everything
• 8:44
  you
• 8:44
  can
• 8:44
  see
• 8:44
  in
• 8:44
  the
• 8:44
  store.
• 8:45
  So
• 8:45
  we're
• 8:45
  always
• 8:46
  pushing
• 8:46
  into
• 8:46
  new.
• 8:47
  I
• 8:47
  mean
• 8:47
  we're
• 8:47
  very
• 8:48
  shelf
• 8:48
  centric
• 8:48
  today.
• 8:49
  Right.
• 8:49
  Because
• 8:49
  that's
• 8:49
  where
• 8:49
  a
• 8:50
  lot
• 8:50
  of
• 8:50
  the
• 8:50
  business
• 8:50
  is,
• 8:50
  that's
• 8:50
  where
• 8:51
  the
• 8:51
  value
• 8:51
  is.
• 8:52
  But
• 8:52
  you
• 8:52
  think
• 8:52
  beyond
• 8:52
  the
• 8:53
  shelf,
• 8:53
  there's
• 8:53
  a
• 8:54
  ton
• 8:54
  of
• 8:54
  other
• 8:54
  inside
• 8:55
  opportunity.
• 8:55
  So
• 8:56
  we're
• 8:56
  always
• 8:56
  going
• 8:56
  to
• 8:56
  be
• 8:57
  pushing
• 8:57
  in
• 8:57
  that
• 8:57
  direction.
• 8:58
  We
• 8:58
  also
• 8:58
  really
• 8:59
  believe
• 8:59
  in
• 8:59
  ourselves
• 8:59
  as
• 9:00
  a
• 9:00
  multimodal
• 9:00
  platform.
• 9:01
  So
• 9:02
  there's
• 9:02
  the
• 9:02
  robot
• 9:02
  itself,
• 9:03
  but
• 9:03
  then
• 9:04
  there's
• 9:04
  everything
• 9:04
  that
• 9:04
  we
• 9:05
  overlay
• 9:05
  around
• 9:05
  that.
• 9:06
  We're
• 9:06
  already
• 9:06
  taking
• 9:07
  some
• 9:07
  huge
• 9:07
  steps
• 9:08
  forward
• 9:08
  there.
• 9:08
  It's
• 9:08
  only
• 9:08
  going
• 9:09
  to
• 9:09
  keep
• 9:09
  going.
• 9:09
  And
• 9:10
  so
• 9:10
  you're
• 9:10
  going
• 9:10
  to
• 9:10
  see
• 9:10
  more
• 9:11
  and
• 9:11
  more
• 9:11
  of
• 9:11
  those
• 9:11
  modalities
• 9:12
  at
• 9:12
  scale
• 9:13
  with
• 9:13
  SIMBI
• 9:14
  deployments.
• 9:14
  That's
• 9:14
  a
• 9:15
  great
• 9:15
  point,
• 9:15
  too,
• 9:15
  that
• 9:15
  we
• 9:16
  should
• 9:16
  make
• 9:16
  sure
• 9:16
  the
• 9:16
  audience
• 9:16
  hears,
• 9:17
  too.
• 9:17
  Like,
• 9:17
  even
• 9:17
  though
• 9:17
  we're
• 9:17
  at
• 9:17
  a
• 9:18
  grocery
• 9:18
  conference,
• 9:19
  you
• 9:19
  guys
• 9:19
  are
• 9:19
  deployed
• 9:19
  at
• 9:20
  a
• 9:20
  lot
• 9:20
  of
• 9:20
  different
• 9:21
  retails
• 9:21
  and
• 9:22
  retail
• 9:22
  verticals.
• 9:22
  Talk
• 9:23
  about
• 9:23
  that
• 9:23
  real
• 9:23
  quick,
• 9:23
  too,
• 9:24
  before
• 9:24
  I
• 9:24
  let
• 9:24
  you
• 9:24
  go
• 9:24
  and
• 9:24
  ask
• 9:25
  my
• 9:25
  final
• 9:25
  question.
• 9:25
  Yeah,
• 9:26
  I
• 9:26
  mean,
• 9:27
  obviously
• 9:28
  grocery
• 9:28
  is
• 9:29
  sort
• 9:29
  of
• 9:29
  where
• 9:29
  we
• 9:29
  grew
• 9:30
  up
• 9:30
  as
• 9:30
  a
• 9:30
  company,
• 9:30
  but,
• 9:31
  you
• 9:31
  know,
• 9:31
  mass
• 9:32
  hypermarkets,
• 9:33
  home
• 9:33
  improvement,
• 9:34
  we're
• 9:34
  going
• 9:34
  into
• 9:35
  soft
• 9:35
  lines.
• 9:35
  We're
• 9:36
  really
• 9:36
  building
• 9:36
  out
• 9:36
  an
• 9:37
  RFID
• 9:37
  business.
• 9:38
  And
• 9:38
  each
• 9:38
  of
• 9:39
  those
• 9:39
  sectors
• 9:39
  have
• 9:39
  really
• 9:40
  unique
• 9:40
  considerations,
• 9:40
  not
• 9:41
  only
• 9:41
  from
• 9:41
  how
• 9:41
  we
• 9:41
  can
• 9:42
  create
• 9:43
  insight
• 9:43
  in
• 9:43
  the
• 9:44
  physical
• 9:44
  environment,
• 9:44
  but
• 9:45
  also
• 9:45
  how
• 9:45
  they
• 9:45
  operate
• 9:46
  themselves,
• 9:47
  and
• 9:47
  we
• 9:47
  need
• 9:47
  to
• 9:47
  deeply
• 9:48
  embed
• 9:48
  to
• 9:49
  be
• 9:49
  successful
• 9:49
  with
• 9:49
  them.
• 9:50
  Yeah.
• 9:50
  All
• 9:50
  right,
• 9:51
  my
• 9:51
  last
• 9:51
  question.
• 9:52
  So,
• 9:52
  FMI
• 9:53
  2027,
• 9:54
  are
• 9:54
  you
• 9:54
  sneaking
• 9:54
  me
• 9:55
  in
• 9:55
  across
• 9:55
  the
• 9:55
  wet
• 9:55
  grass
• 9:56
  to
• 9:56
  the
• 9:56
  party?
• 9:58
  I
• 9:58
  think.
• 9:58
  I
• 9:58
  think
• 9:59
  we
• 9:59
  can
• 9:59
  do
• 9:59
  that.
• 9:59
  Hopefully
• 9:59
  we
• 10:00
  just
• 10:00
  don't
• 10:00
  get
• 10:00
  lost
• 10:00
  in
• 10:00
  the
• 10:00
  first
• 10:01
  place.
• 10:01
  All
• 10:01
  right,
• 10:01
  yeah,
• 10:01
  that
• 10:02
  sounds
• 10:02
  good.
• 10:02
  I'm
• 10:02
  going
• 10:03
  to
• 10:03
  hold
• 10:03
  you
• 10:03
  to
• 10:03
  that.
• 10:03
  I'm
• 10:03
  going
• 10:03
  to
• 10:03
  hold
• 10:03
  you
• 10:04
  to
• 10:04
  that.
• 10:04
  Well,
• 10:05
  thank
• 10:05
  you
• 10:05
  so
• 10:06
  much,
• 10:06
  Ben.
• 10:07
  And
• 10:07
  a
• 10:07
  big
• 10:07
  thank
• 10:07
  you
• 10:07
  to
• 10:08
  Cindy
• 10:08
  again
• 10:08
  for
• 10:09
  helping
• 10:09
  us
• 10:09
  make
• 10:09
  all
• 10:10
  of
• 10:10
  this
• 10:10
  coverage
• 10:11
  possible
• 10:11
  these
• 10:11
  last
• 10:12
  few
• 10:12
  days.
• 10:13
  Thank
• 10:13
  you
• 10:13
  to
• 10:13
  all
• 10:14
  of
• 10:14
  you
• 10:14
  who've
• 10:15
  been
• 10:15
  following
• 10:15
  along
• 10:15
  with
• 10:15
  us
• 10:16
  for
• 10:16
  the
• 10:16
  last
• 10:16
  several
• 10:17
  days.
• 10:18
  We
• 10:18
  really
• 10:18
  enjoy
• 10:18
  being
• 10:19
  able
• 10:19
  to
• 10:19
  do
• 10:19
  this,
• 10:20
  especially
• 10:20
  with
• 10:20
  great
• 10:20
  partners.
• 10:21
  So
• 10:22
  until
• 10:22
  our
• 10:23
  next
• 10:23
  conference,
• 10:25
  be
• 10:25
  careful
• 10:25
  out
• 10:25
  there.