Do Midroll Ads Really Work? | Ep. #719

Marketing School - Digital Marketing and Online Marketing Tips · Jul 20, 2018 · 9m

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do Midroll Ads Really Work?

[00:40] In podcasts, there are always ads in the middle of the show.

[00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end.

[01:35] Eric was looking at their Apple Podcast retention rates.

[01:50] Because Growth Everywhere has a midroll, he checked the retention rates.

[02:09] He lost 50% of people at the midroll, but it increased after the ad…