E206 - James McLoughlin from Stirling Mac

Business of Betting Podcast · Mar 15, 2024 · 32m

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.

Hear them discuss:

01:53 - Are US sportsbook product companies or marketing companies?

05:44 - The importance of price as part of the betting product experience

09:30 - Lean marketing tactics for operators without billion dollar marketing budgets

12:00 - How to successfully market betting apps using app store optimization

15:17 - Acquiring users and customers organically

20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting

23:05 - The…