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Geekstorians Episode 9: The Plastic Empire
Toys were never just toys.
In this episode of Geekstorians, Dave traces the rise of the Plastic Empire — the moment when action figures, model kits, bricks, and collectibles stopped being side products and started becoming entire universes.
From the Star Wars Early Bird box that accidentally rewrote the rules of merchandising, to the 1980s cartoon-toy industrial complex, moral panics, and the birth of gender-segmented aisles, this is the story of how plastic shaped imagination, identity, and fandom itself.
Along the way, we explore LEGO’s uneasy relationship with licensed worlds, Gunpla’s…
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