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Ken interviews brand and digital specialist Fisher. · The Mark Simone Show

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  Speaker 1: Now more of the marximone Show on seven to ten
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  Speaker 1: wo R filling in form Mark here again is Ken Rosado.
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  Speaker 2: Had a good Friday to you seven ten wore the
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  Speaker 2: Voice of New York and whether it's this morning is
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  Speaker 2: a man who's on a TV show that I get
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  Speaker 2: to do each day on the streaming channel on New Jersey.
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  Speaker 2: Brand and digital specialist and strategist Fisher, who can be
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  Speaker 2: found on X and threads with user name at Fisher
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  Speaker 2: and through his website Fisher dot Media to talk about
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  Speaker 2: digital ID and how iPhone users can add a digital
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  Speaker 2: version of their passport to their iPhones and then, in
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  Speaker 2: a very different version of the story, how the EU
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  Speaker 2: and UK are requiring citizens there to have a very
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  Speaker 2: different and much more potentially dangerous version of digital ID.
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  Speaker 2: Good morning to you, Fisher, Good morning.
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  Speaker 1: A lot of pressure there, Yeah, I don't.
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  Speaker 2: Have too high a bar for you. So let's let's
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  Speaker 2: let's talk about the practical and safe use of digital IDA.
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  Speaker 2: And that's the Apple version. Apple has his really cool
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  Speaker 2: feature now a digital ID for wallet.
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  Speaker 1: Yeah, and Google has the same. And with both Apple
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  Speaker 1: Wallet and Google Wallet, you can now load your passport
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  Speaker 1: your your United States passport into this wallet and if
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  Speaker 1: you've used Apple Pay, and if you're in the city,
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  Speaker 1: you've used it probably on the subway rider buses with
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  Speaker 1: omni So it's really easy, really simple. You double click
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  Speaker 1: a button on the side of your watch or your phone,
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  Speaker 1: you tap to pay. The idea is the same thing.
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  Speaker 1: And what's great about this and it's you know, New
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  Speaker 1: York has its driver's license in an app. At this point,
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  Speaker 1: New Jersey's pass legislation to have their driver's license mobile,
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  Speaker 1: Connecticut and Pennsylvania is still up in the air as
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  Speaker 1: to where that is. Having your passport allows you to
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  Speaker 1: go through the airport using an ID where you can
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  Speaker 1: tap and if you've been to an airport lately, you
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  Speaker 1: have your regular lines, you have your TSA pre check lines,
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  Speaker 1: you have your clear you have all that, but there's
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  Speaker 1: a digital ID line and normally they do facial recognition
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  Speaker 1: and some people don't like that. They don't want the
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  Speaker 1: government to take your picture, even though that they're deleted afterwards.
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  Speaker 1: It's just verification. But now having your passport in your phone,
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  Speaker 1: and most people have a passport in one way or another,
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  Speaker 1: you can use that digital ID even if you don't
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  Speaker 1: have a you're in a state New Jersey, Connecticut, Pennsylvania
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  Speaker 1: that does not have a digital driver's license, so it's
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  Speaker 1: really convenient. It's also a convenient backup right of you know,
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  Speaker 1: say you're traveling and you lost it, you get to
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  Speaker 1: a checkpoint, the airport, whatever, you could begin that process
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  Speaker 1: of easily easily or easier verifying your identification. So it
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  Speaker 1: really opens up now having it on Apple on the
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  Speaker 1: iPhone and your Apple Watch, and having it in your
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  Speaker 1: Google wallet, of being able to have a standard identification
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  Speaker 1: that you can use at all these airports. And then
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  Speaker 1: eventually what comes down the line is the ability to
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  Speaker 1: verify your identity on your phone or your age. So
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  Speaker 1: say you're ordering from Uber Eats and you need to
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  Speaker 1: want to order a bottle of wine for Thanksgiving dinner
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  Speaker 1: and you need to verify your age, you would be
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  Speaker 1: able to do that eventually digitally. So again, you know,
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  Speaker 1: I know what we're going to go into, but having
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  Speaker 1: a digital version of your driver's license or a digital
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  Speaker 1: version of your passport isn't as scary as what might
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  Speaker 1: be going on in other countries where they're doing national
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  Speaker 1: digital ideas.
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  Speaker 2: Let me just remind folks, you're listening to seven ten
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  Speaker 2: wore the Voice of New York Ken Rosotto and from
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  Speaker 2: Mark Simone on a Friday, and we are speaking to Fisher,
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  Speaker 2: who is a brand and digital strategist. We're talking about
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  Speaker 2: having your passport now on your iPhone or your Android.
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  Speaker 2: I found myself the other day. I had driven from
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  Speaker 2: Jersey to visit folks in Westchester, and while I was
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  Speaker 2: halfway there, I realized, oh my god, I left my
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  Speaker 2: wallet at home. But I remembered I have my driver's
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  Speaker 2: license in my phone, so at least rather than turning
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  Speaker 2: around and going home, I just continued on my way.
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  Speaker 2: And I also have a credit card on my phone,
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  Speaker 2: so I could tap and use that, but being fifty eight,
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  Speaker 2: like I still had a panic attack not having my wallet. Now.
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  Speaker 2: We talked about this is the positive right when you
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  Speaker 2: use your you have your license on your phone. In
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  Speaker 2: New York, New Jersey, all they can do is have
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  Speaker 2: access when I say they police or whatever if you've
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  Speaker 2: gotten stopped, they only have access to the info on
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  Speaker 2: your license with a tap.
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  Speaker 1: Correct. Correct. So what happens is and eventually as this
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  Speaker 1: becomes a standard right and digital IDs begin to roll
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  Speaker 1: out across the state, right now, only twelve states and
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  Speaker 1: Puerto Rico have a driver's license vailable in your Apple wallets.
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  Speaker 1: Some other states, like I said, New York, Oklahoma, they
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  Speaker 1: have their own app. But eventually what will happen is
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  Speaker 1: you go to We'll start easy. You go to a
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  Speaker 1: bar or a restaurant and again need to verify ID
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  Speaker 1: whether you're to get in or at the bar. You
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  Speaker 1: would just tap your ID to a reader and it
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  Speaker 1: would only give the information needed. So if your pictures
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  Speaker 1: say that you're over twenty one whatever, that is right.
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  Speaker 1: If you get pulled over by an officer, you they
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  Speaker 1: would have a reader on them. I know there's a
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  Speaker 1: lot of skepticism of well, don't hand your the police
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  Speaker 1: officer your phone. Absolutely, don't hand anybody your phone. But
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  Speaker 1: what they will eventually have is just a reader, probably
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  Speaker 1: a small little you know, reader on their vest or
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  Speaker 1: on a clipboard or something, and you'll just tap. It'll
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  Speaker 1: only show the information that they need.
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  Speaker 2: No.
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  Speaker 1: Obviously, as a police officer, they will probably have your picture,
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  Speaker 1: date of birth, you know, driver's license class, you know
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  Speaker 1: whether you can drive an eighteen wheel or motorcycle, et cetera.
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  Speaker 1: There'll probably be some information and when you go to TSA,
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  Speaker 1: same thing. When you tap your phone, it'll give the
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  Speaker 1: information needed to verify. You know, it's a real ID,
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  Speaker 1: your again, your picture, your name, all of that, right
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  Speaker 1: to match your ticket. So yes, it is a permission based,
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  Speaker 1: you know, kind of identification. So you you only show
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  Speaker 1: the information that that because we had.
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  Speaker 2: Talked about that in the best is. My fear was, oh,
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  Speaker 2: you hand your officer the phone and now he could
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  Speaker 2: go through and he'll find something. Well, what's that and
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  Speaker 2: you say that can't happen. You do not hand them
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  Speaker 2: the phone. It's just a tap. They would have a reader,
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  Speaker 2: just like restaurants have a reader when you go to peg.
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  Speaker 1: Right, yeah, and it's right that or some I'm not
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  Speaker 1: as familiar with the with Google as I am Apple,
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  Speaker 1: because as you know, I'm an Apple fanboy, but I
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  Speaker 1: have Express Transit, so I tap when I go to
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  Speaker 1: the subway. But sometimes you have to double tap, you know,
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  Speaker 1: or double click on the side of your phone and
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  Speaker 1: then tap that way, depending on how you have your
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  Speaker 1: phone set up. It's the same thing. And when you
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  Speaker 1: go to TSA with your passport on your iOS or
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  Speaker 1: Google device, Android device, same thing, you would double tap
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  Speaker 1: or double click your phone, it would show the ID,
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  Speaker 1: you tap it to their reader and then you wait
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  Speaker 1: for you know, to verify, and then you walk through TSA.
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  Speaker 2: And we have two minutes left. So I'm just giving
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  Speaker 2: your heads up on that. You are listening to seven
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  Speaker 2: ten w R the Voice of New York kens In
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  Speaker 2: from Mark on a Friday with Fisher who is a
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  Speaker 2: digital strategist, and Fisher talk about the difference between the
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  Speaker 2: digital ID we're talking about here in the US and
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  Speaker 2: now the digital ID which gives me the creeps, the
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  Speaker 2: big brother version that they have in the EU and
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  Speaker 2: in UK exactly.
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  Speaker 1: So in Britain they are doing a mandatory digital ID
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  Speaker 1: system by twenty twenty nine. There's saying it's to combat
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  Speaker 1: illegal working and deter migrants, but it's going to serve
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  Speaker 1: as your proof of right to work. It's going to
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  Speaker 1: eventually be a way that you can get insurance, buy
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  Speaker 1: a house, renting property, opening a bank account, all of that.
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  Speaker 1: And as you know you might have heard in China
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  Speaker 1: they use they have social credits, right, so if you
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  Speaker 1: do something or say something, you can be restricted from
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  Speaker 1: gaining access to something. That's what Britain's going down the path.
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  Speaker 1: To is you may not be able to ride the tube,
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  Speaker 1: or you may not be able to take a plane
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  Speaker 1: because you wouldn't be able to get through you know,
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  Speaker 1: their version of TSA. It is going down a path
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  Speaker 1: of big brother and that again is in the UK.
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  Speaker 1: It is not the same as digital driver's license or
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  Speaker 1: your passport on your phone that we have here in
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  Speaker 1: the United States.
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  Speaker 2: Something that something tells me the mom Donnis of the
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  Speaker 2: world wish it could go that way though.
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  Speaker 1: I would, Yes, I'm sure it would, but it would
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  Speaker 1: be in England. It's more like you're on a college
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  Speaker 1: campus and you have your idea and you tap it
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  Speaker 1: to go everywhere and get into everything. It's that same
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  Speaker 1: premise compared to what we have here in the United States,
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  Speaker 1: which is not that.
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  Speaker 2: Yeah, and then your ID gets stolen in Britain and
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  Speaker 2: then you your screw.
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  Speaker 1: Yeah, and if that's right, and we talked about that,
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  Speaker 1: if that's a way for you to access your bank
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  Speaker 1: account and that ID accesses everything, if that does get
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  Speaker 1: you know, hacked in some way in Britain, that can
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  Speaker 1: cause a lot of problems because that's one ID for
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  Speaker 1: everything that's bad.
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  Speaker 2: All right, Well, I love talking to you all. The time,
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  Speaker 2: because you are the man in the no brand and
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  Speaker 2: digital strategist Fisher, who can be found on x on
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  Speaker 2: threads with user name at Fisher and through his website
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  Speaker 2: Fisher dot Media, which by the way, I have checked out.
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  Speaker 2: It's very cool. Thank you for coming on this morning. Fisher.
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  Speaker 1: Thanks talk to Lark.
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  Speaker 2: You bet it's Kenrazanto went from Mark on your Friday.
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  Speaker 2: When we come back, we will take your calls. To
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  Speaker 2: give us a call It eight hundred three two one
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  Speaker 2: zero seven ten. Eight hundred three two one zero seven
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  Speaker 2: ten for wo R