Latest / Earn Your Leisure / I Lost $65 Million In One Day… And It Changed Everything- Dan Fleyshman

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I Lost $65 Million In One Day… And It Changed Everything- Dan Fleyshman · Earn Your Leisure

• 0:01
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  Speaker 1: Week about fiance, but we talk in a language that
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  Speaker 1: is common.
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  Speaker 3: To the people, that's from the funes that we grew
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  Speaker 3: up with.
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  Speaker 2: You are the bright spot. Thank you, Thanks jewership for
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  Speaker 2: Black Americans, this.
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  Speaker 3: Is the knowledge that actually matters. Plaud both of you
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  Speaker 3: for this.
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  Speaker 1: Thank you isn't it a country issue. It's not an
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  Speaker 1: American issue, It's a world issue.
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  Speaker 2: He came to earn Lisa. All right, guys, welcome back. Yeah,
• 1:30
  Speaker 2: special episode. Got our guy Dan Fleischman in the building.
• 1:34
  Speaker 3: Long overdue, so happy to be here.
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  Speaker 2: Yeah, if you're not familiar, serial entrepreneur, angel, investor, author, philanthropist,
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  Speaker 2: you were the youngest founder to take up a company
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  Speaker 2: public on the stock market. Yeah, that's correct, twenty years ago. Okay,
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  Speaker 2: at twenty three years old. Yep, okay, made history and
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  Speaker 2: invested in over forty companies and really big. I guess
• 1:57
  Speaker 2: people in the online world might know you for what
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  Speaker 2: you've been doing on the branding and social media and
• 2:03
  Speaker 2: kind of really you know, trailblazing that space as far
• 2:08
  Speaker 2: as online marketing and funnels and different things of that nature.
• 2:12
  Speaker 2: So we got a lot to talk about here as
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  Speaker 2: far as the world, the entrepreneurship, your journey, what's happening
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  Speaker 2: now with social media, online marketing. For first and foremost,
• 2:22
  Speaker 2: thank you for joining us. Appreciate it.
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  Speaker 3: It's a pleasure. Did we leave anything out?
• 2:25
  Speaker 1: I feel like the love for animals, the events Father Earth,
• 2:30
  Speaker 1: A lot of a lot of things going on, man,
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  Speaker 1: happy to have you.
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  Speaker 3: Thank you.
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  Speaker 4: Life is short, so I'm times do as much as
• 2:36
  Speaker 4: I can when I'm still here.
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  Speaker 3: Why not?
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  Speaker 2: So okay, So where does this journey start? Like I said,
• 2:40
  Speaker 2: you took a company public twenty years ago, you said
• 2:43
  Speaker 2: twenty three years old and was the youngest. Is that
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  Speaker 2: still a record?
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  Speaker 4: Yep?
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  Speaker 2: The youngest ever to take a company public.
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  Speaker 4: Ye, Michael Dell was twenty four, so he beat me
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  Speaker 4: by eight billion, but I got him by like eight months.
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  Speaker 2: So talk about that. Talk about where you started, and
• 2:58
  Speaker 2: specifically that journey of making the company public so young.
• 3:02
  Speaker 4: So high school, I was working three jobs to save
• 3:04
  Speaker 4: up money because we didn't have any money where you from.
• 3:06
  Speaker 4: I was born in Riga, Latvia, move when I was
• 3:09
  Speaker 4: six months old, and I grew up in Long Beach
• 3:11
  Speaker 4: and my brother was going to Polly High. I was
• 3:14
  Speaker 4: just saving money to go to college, and instead I
• 3:18
  Speaker 4: ended up using that forty three thousand and I saved
• 3:20
  Speaker 4: during those three years, so it was like twelve gran
• 3:22
  Speaker 4: fifteen grand a year. Saved that money and I put
• 3:25
  Speaker 4: in to go to Magic Clothing Convention Vegas, and I
• 3:28
  Speaker 4: thought it was gonna be a big time. I got
• 3:29
  Speaker 4: twenty feet instead, of ten feet and on my left
• 3:32
  Speaker 4: is this brand called Fubu, and on my right is
• 3:34
  Speaker 4: a brand called Shan John. That was their debut in
• 3:37
  Speaker 4: nineteen ninety nine. So the million dollar booth, million dollar booth.
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  Speaker 4: I spent my forty three thousand thinking I'm gonna be
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  Speaker 4: a rock star. But I got lucky because Hello, cool
• 3:46
  Speaker 4: Jay and Damon, everyone's walking by. There's a line waiting
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  Speaker 4: to go into his booth. Sewn John's got a line
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  Speaker 4: waiting to go in their booth. The line was in
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  Speaker 4: front of my booth. And so I did over million
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  Speaker 4: dollars in orders. I was seventeen years old in close
• 3:59
  Speaker 4: in clothes, and I just owned the catchphrase, who's your daddy?
• 4:02
  Speaker 4: Like the slogan who's your daddy?
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  Speaker 2: Oh, that was you. You came up with that.
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  Speaker 3: Who's this is after Pedro? Before Pedro no.
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  Speaker 4: I issued them, So you started with your daddy? Yeah,
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  Speaker 4: So there was the catchphrase was out there. I marked it, Okay.
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  Speaker 4: So in nineteen ninety nine, sixteen classes of the trademarks,
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  Speaker 4: three hundred products all over the world. And you know
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  Speaker 4: at what age this is when I was seventeen and
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  Speaker 4: a half.
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  Speaker 3: Wow.
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  Speaker 4: And then I became eighteen, I became a big boy,
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  Speaker 4: and that's when I really got luckily magic was when
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  Speaker 4: I was eighteen, and so that's where the journey started.
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  Speaker 4: At nineteen, we did a deal with Starter Apparel for
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  Speaker 4: a nine point five million a licensing deal. They gave
• 4:38
  Speaker 4: us that deal for three years, so that helped fund
• 4:42
  Speaker 4: the ups and downs of an entrepreneur. We keep making
• 4:45
  Speaker 4: some money, losing it, getting screwed over on our samples.
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  Speaker 4: We opened up an office here Empire State Building. We
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  Speaker 4: had the Fuoboo Ladies brand in there. We had Kevin
• 4:53
  Speaker 4: Garnett's brand in there, Official Block Family. We had rough
• 4:57
  Speaker 4: Riders in there, so we were doing the rough Rider's
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  Speaker 4: clothing brand. This is the year two thousand and it
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  Speaker 4: was just like all six brands were all in one
• 5:04
  Speaker 4: office here in New York. And then I wanted to
• 5:07
  Speaker 4: do an energy drink because there was nine hundred drinks,
• 5:09
  Speaker 4: but they all tasted like cough syrup, that thick taste
• 5:12
  Speaker 4: because of one ingredient called tourine makes that thick taste.
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  Speaker 4: So we turned down the tourine, turned up super lows
• 5:18
  Speaker 4: and some other ingredients to make it taste good. We
• 5:20
  Speaker 4: won Flavor of the Year. At a nine hundred drinks
• 5:23
  Speaker 4: on the cover that net magazine, and I just carried
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  Speaker 4: that magazine everywhere I went.
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  Speaker 3: Who is that the Who's your Daddy? Energy?
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  Speaker 4: And so that's the company I took public. So we
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  Speaker 4: had the clothing as licensing, and Energy drink was the
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  Speaker 4: main core product. We went public on April first, two
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  Speaker 4: thousand and five, and for four years, I didn't sleep.
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  Speaker 4: I just sold forty three distributors fifty five thousand retail stores.
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  Speaker 4: And I just took that magazine and said, we're the
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  Speaker 4: best tasting drink, and I carried the drink everywhere. And
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  Speaker 4: that's where it all started from.
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  Speaker 1: Okay, that eighteen years old, multi millionaire, Where are you
• 5:58
  Speaker 1: getting to this? I mean when you even talking about
• 5:59
  Speaker 1: tree and sing like at that age, I mean, that's
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  Speaker 1: not even in my lexicon at that point. Like, how
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  Speaker 1: are you managing that? And how did you even become
• 6:08
  Speaker 1: familiar with that type of jog on at such a
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  Speaker 1: young age.
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  Speaker 4: I wasn't familiar with it at all. I just you know,
• 6:15
  Speaker 4: there was no cell phones. I didn't that right at
• 6:16
  Speaker 4: a pager, you know, I started I think a cell
• 6:18
  Speaker 4: phone started coming out around that time. But there's definitely
• 6:21
  Speaker 4: no smartphones yet, and so I was just surrounding myself
• 6:24
  Speaker 4: with people that were like some were taking advantage of
• 6:27
  Speaker 4: me and some were really helpful. So like one guy
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  Speaker 4: made us sweaters. He made thirty six thousand dollars of
• 6:32
  Speaker 4: sweaters for twelve of them, so he stole most of
• 6:35
  Speaker 4: our money. The guy we met because of him ended
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  Speaker 4: up doing the nine point five million dollars deal.
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  Speaker 3: So the bad guy got me to the good guy.
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  Speaker 3: Does that make sense?
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  Speaker 4: And so the mentors around me, some screwed me over,
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  Speaker 4: some helped me a lot. And the journey happened because
• 6:49
  Speaker 4: of certain guys. There was one name Christopher Wicks. He
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  Speaker 4: owned Fender Guitars, English Laundry, Hanged ten Ocean Pacific and
• 6:56
  Speaker 4: Body Glove and La Gear. He owned the license to
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  Speaker 4: all these brands back then, and he was the one
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  Speaker 4: that helped us with the manufacturing and dealing with all
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  Speaker 4: the retailers. And then we met a guy named Elliot
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  Speaker 4: Levigne who was running Fubu Ladies and he was a
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  Speaker 4: Sea of Jordash and he was running all these big
• 7:12
  Speaker 4: brands back then, and he was also the Sea of
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  Speaker 4: Donna Karen for like a few years that guy helped
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  Speaker 4: us a lot to get into a lot of these retailers.
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  Speaker 4: He ended up getting into a lot of trouble with
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  Speaker 4: Steve Madden that Wall Street situation. So there's a lot
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  Speaker 4: of interesting dynamics that happened during that time which would
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  Speaker 4: take hours to get into. But those guys, the good
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  Speaker 4: guys in the bad guys, are what helped me learn
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  Speaker 4: the dargon, learn and understand what was going on.
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  Speaker 2: As far as so, okay, you take the company public, right,
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  Speaker 2: what was the journey after it went public? Like, how
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  Speaker 2: did that actually impact the business? You was a ceo?
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  Speaker 2: What was the journey of being a CEO of a
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  Speaker 2: public traded company?
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  Speaker 4: So it takes about two years and two million dollars
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  Speaker 4: to go public the accounting and legal fees back then.
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  Speaker 4: Now there's things that are faster and slower based on regulations,
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  Speaker 4: but this is two thousand and three to two thousand
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  Speaker 4: and five.
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  Speaker 3: It took us two years two million.
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  Speaker 4: The day we went public, we got in three point
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  Speaker 4: seventy five million, So it helped us a lot with
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  Speaker 4: cash flow and we had now access to do deals
• 8:10
  Speaker 4: because we have a public company. Our market cap was
• 8:13
  Speaker 4: small at the beginning, like thirty forty million got to
• 8:16
  Speaker 4: like sixty five million, seventy million, and we were able
• 8:19
  Speaker 4: to do trades and deals with our stock, and so
• 8:21
  Speaker 4: I do sponsorship deals with NASCAR. I could never afford
• 8:24
  Speaker 4: it with cash. I would give them stock. I would
• 8:26
  Speaker 4: do a deal with the Utah State Fair. Well, Coca
• 8:29
  Speaker 4: Cola was called the Coca Cola State Fair. I went
• 8:31
  Speaker 4: there with stock. So I did a lot of deals
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  Speaker 4: with my stock, which helped us a lot to do
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  Speaker 4: trades and deals. But the worst part was I was
• 8:40
  Speaker 4: hours and hours and hours and hours and hours and
• 8:42
  Speaker 4: a week dealing with the ten ques and the eight
• 8:45
  Speaker 4: K filings, and those were tortuous, Like I still have
• 8:49
  Speaker 4: ptsdal how many hours if you go through it, if
• 8:51
  Speaker 4: you're wrong, you go to jail. And I don't really
• 8:55
  Speaker 4: know it. I'm depending on my CFO to know what's right.
• 8:58
  Speaker 4: I'm depending on accountants and tell me what's right. But
• 9:00
  Speaker 4: I'm the sea of the company of a public company.
• 9:02
  Speaker 4: I'm the one that we get in trouble ultimately, And
• 9:04
  Speaker 4: so the hard parts of being public get traded is
• 9:07
  Speaker 4: the paperwork part, because it is a nightmare, especially back then.
• 9:10
  Speaker 4: The good parts is you can use it for assets,
• 9:13
  Speaker 4: you can use it for strength, you can use it
• 9:14
  Speaker 4: for leverage and credibility, and being one of the only
• 9:17
  Speaker 4: public get traded company at the time for beverages, it
• 9:20
  Speaker 4: helped us a lot. I don't regret going public, but
• 9:24
  Speaker 4: it's also I still have a fear of going public
• 9:26
  Speaker 4: now just because of the memories of how many hours
• 9:28
  Speaker 4: go into the legal and accounting process. But I will
• 9:31
  Speaker 4: say the power of being public is it's monumental. You
• 9:36
  Speaker 4: can do so many deals with your stock Now.
• 9:38
  Speaker 1: I wonder, like two full question at the times you're eighteen, nineteen,
• 9:43
  Speaker 1: obviously twenty three to youngest still.
• 9:44
  Speaker 3: To do it was going public a goal?
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  Speaker 1: And the second part of it was obviously you said PTSD,
• 9:52
  Speaker 1: so what are the ugly parts that people don't talk
• 9:54
  Speaker 1: about that are giving you that angs.
• 9:58
  Speaker 4: So it wasn't the goal we were actually going to
• 10:00
  Speaker 4: go public. When I was twenty one, there was a
• 10:02
  Speaker 4: gentleman named James Morse. He was like the legend of
• 10:05
  Speaker 4: penny stocks back then and legend of that world, living
• 10:09
  Speaker 4: on yachts with nineteen year old girls in his seventies,
• 10:11
  Speaker 4: like he was this icon that knew all the guys
• 10:13
  Speaker 4: in the public markets. He was going to take us public,
• 10:16
  Speaker 4: and on the day that it happened, I never told
• 10:18
  Speaker 4: the story before. We're in Malibu at the old Red
• 10:21
  Speaker 4: Bull office and he was in that office in this
• 10:24
  Speaker 4: meeting with us, and we're literally about to sign. We've
• 10:27
  Speaker 4: been working on this paperwork for seven months with these
• 10:30
  Speaker 4: guys who are taking us public. He's got the paperwork
• 10:35
  Speaker 4: out and as we're about to sign, I still have
• 10:38
  Speaker 4: it in my head that's part of the PTSC. He
• 10:40
  Speaker 4: falls over and has a heart attack. We are laughing
• 10:45
  Speaker 4: because it feels like an actual joke, like he full.
• 10:48
  Speaker 3: Fledged has a heart attack. We've been seven months in preparation.
• 10:51
  Speaker 4: He's a funny guy, so we're actually laughing as he's
• 10:54
  Speaker 4: on the floor having a heart attack, thinking that it's
• 10:56
  Speaker 4: a joke. We realized it's not a joke. We get
• 10:58
  Speaker 4: him over to see their sign a hospital. Don't passed
• 11:00
  Speaker 4: away that night. Those guys obviously don't want to move
• 11:03
  Speaker 4: forward like they're they're out, And so I didn't think
• 11:06
  Speaker 4: I was going to go public. It wasn't I didn't
• 11:08
  Speaker 4: know what going public really meant. And then other investment
• 11:11
  Speaker 4: bankers that were friends with him, because he was my
• 11:15
  Speaker 4: mentor in this whole scenario. They came to us and
• 11:18
  Speaker 4: made us an offer to go public, and so going
• 11:21
  Speaker 4: public was never the goal. The only PTSD real true
• 11:25
  Speaker 4: part of being public is the paperwork. It is tortuous
• 11:29
  Speaker 4: because you do your accounting to give it to an auditor.
• 11:33
  Speaker 4: The auditor gets audited by an auditor, the SEC audits
• 11:37
  Speaker 4: the auditor, the auditor audits your auditor, who audits your auditor.
• 11:41
  Speaker 4: And I'm not exaggerating, and every single one of them.
• 11:45
  Speaker 4: If there's one change, you're talking about a month or
• 11:48
  Speaker 4: two of just waiting around. Especially remember this is back then,
• 11:51
  Speaker 4: twenty years ago. It's not like the Internet was the same.
• 11:53
  Speaker 4: It wasn't like you just group chat. There was no
• 11:55
  Speaker 4: group chat. There was no smartphones, and so things were
• 11:58
  Speaker 4: much different. They're and slow and fresh, and so there
• 12:01
  Speaker 4: was no software programs and platforms that you can use
• 12:04
  Speaker 4: now to do things quickly.
• 12:06
  Speaker 3: And so.
• 12:08
  Speaker 4: I never planned to go public. I've now I sit
• 12:11
  Speaker 4: on some public boards, but I don't I don't plan
• 12:13
  Speaker 4: to go public again, just because I still think about
• 12:15
  Speaker 4: all those moments.
• 12:19
  Speaker 2: Okay, so and then the company. Did the company stay
• 12:23
  Speaker 2: on a stockings things? Did it get delisted at some
• 12:25
  Speaker 2: point like how did this story end with the company.
• 12:28
  Speaker 4: So on the Tanner anniversary five twenty two, two thousand
• 12:31
  Speaker 4: and nine is when I resigned. I started five twenty two,
• 12:33
  Speaker 4: nineteen nine nine. I only know because that's what we
• 12:35
  Speaker 4: put on our hats and our shirts to the date.
• 12:38
  Speaker 4: On the tenor anniversary, I resigned. I want to put
• 12:40
  Speaker 4: another feather in my cap, and I'd done the same thing.
• 12:43
  Speaker 4: I was the Hoo's your Daddy guy for a decade,
• 12:46
  Speaker 4: and when I left, I went from fifty five thousand
• 12:49
  Speaker 4: stores to eighteen thousand stores to forty five hundred stores
• 12:52
  Speaker 4: to gone. Because I was the driving force. I was
• 12:56
  Speaker 4: the crazy guy flying around to every single costco, Ralph's
• 13:00
  Speaker 4: Albertson seven eleven. I went to every headquarters. I knew
• 13:03
  Speaker 4: Johnny and Jennifer by name, like I knew everyone. I
• 13:05
  Speaker 4: was there in the streets to all forty three distributors,
• 13:08
  Speaker 4: all of them. I was training the reps. We had Budweiser, Cores, Miller,
• 13:12
  Speaker 4: and PEPSI distributing for us. I was there with them,
• 13:15
  Speaker 4: and so once I left, there was still a sales team.
• 13:19
  Speaker 4: It's just much different, especially again back then.
• 13:21
  Speaker 2: You sold your shares when you left. Yeah, what was
• 13:24
  Speaker 2: the price of the shares when you sold it?
• 13:26
  Speaker 4: A dollar, a dollar of six, a dollar o six.
• 13:30
  Speaker 3: Yeah, I'm thinking now there's a couple of things around
• 13:33
  Speaker 3: the line. It's really interesting.
• 13:34
  Speaker 1: So in this world, right, we see young people having
• 13:40
  Speaker 1: success and they're kind of figuring out.
• 13:43
  Speaker 3: But your success is different at a young age.
• 13:45
  Speaker 1: I wonder in the world that you were living in
• 13:47
  Speaker 1: at that time, did age work to your benefit or
• 13:50
  Speaker 1: was it a detriment? Right Like, because in the business,
• 13:52
  Speaker 1: especially going public and taking a public comany, you have
• 13:54
  Speaker 1: to have a certain level of credibility.
• 13:56
  Speaker 3: Your mentor has just passed.
• 13:58
  Speaker 1: How did you navigate that at a young age to
• 14:01
  Speaker 1: work against you?
• 14:02
  Speaker 4: So in some rooms it was like a novelty, right Like,
• 14:06
  Speaker 4: the retailers liked it, the people I'd worked with liked it,
• 14:10
  Speaker 4: some investors loved it. Others would never touch me, right
• 14:13
  Speaker 4: because wouldn't come to me because they didn't trust in
• 14:16
  Speaker 4: a twenty three year old, twenty five year old, twenty
• 14:17
  Speaker 4: six year old running a public company. And so I
• 14:21
  Speaker 4: would always reference the fact that I had forty fifty
• 14:23
  Speaker 4: sixty seven year olds helping around the company. I hired CFOs,
• 14:28
  Speaker 4: I hired a president, I hired a national sales manager.
• 14:30
  Speaker 4: I hired executives, so I would reference them to the
• 14:33
  Speaker 4: people that I couldn't get past the fact that I
• 14:35
  Speaker 4: was young, and so I would use it for the
• 14:38
  Speaker 4: novelty that it was. With some things and the ones
• 14:41
  Speaker 4: that gave me pushback AER when talked to me, it
• 14:42
  Speaker 4: didn't matter because there's so many other deals to do,
• 14:44
  Speaker 4: there's so many other retailers to go to, there's so
• 14:46
  Speaker 4: many other investors to go to. I just brushed it off.
• 14:49
  Speaker 4: I literally don't remember someone saying no. Out of the
• 14:53
  Speaker 4: forty three distributors, fifty five thousand stores, you could put
• 14:55
  Speaker 4: me on a light detect test thirty times a month.
• 14:58
  Speaker 4: I don't remember someone saying no. Whether that's delusion or passion,
• 15:02
  Speaker 4: I don't know. But I went to every distributor and said,
• 15:05
  Speaker 4: we're the best tasting magazine. We're already in Costco seven eleven.
• 15:08
  Speaker 4: How many would you like to order? I didn't say
• 15:11
  Speaker 4: would you like to order?
• 15:11
  Speaker 3: How much?
• 15:12
  Speaker 4: Like how many do you want to order? You have
• 15:14
  Speaker 4: to have us was what is in my mind. And
• 15:16
  Speaker 4: so the youngest thing, the youngest guy thing, that was
• 15:20
  Speaker 4: my That was my shtick. That's what I used to
• 15:22
  Speaker 4: go out there.
• 15:22
  Speaker 3: Mm HM's confidence.
• 15:25
  Speaker 2: So one shoe once you were delusion or both? Ye,
• 15:28
  Speaker 2: that's that and died? Would you do next after that?
• 15:32
  Speaker 3: So I liked poker a lot.
• 15:33
  Speaker 4: I was playing a lot of poker, and so I
• 15:35
  Speaker 4: started an online poker site. I was looking for voids
• 15:38
  Speaker 4: in the market. Whether when I created hoverboards or energy
• 15:40
  Speaker 4: drinks or poker sites, I would find something that wasn't working.
• 15:44
  Speaker 4: So in poker there was five hundred fifty sites, but
• 15:47
  Speaker 4: bo Dog was the only cool brand and they had
• 15:50
  Speaker 4: just left to focus on sports. So I said, Okay,
• 15:53
  Speaker 4: I'm never going to be the biggest energy drink or
• 15:54
  Speaker 4: the biggest poker site, but I can get a niche.
• 15:56
  Speaker 4: I can carve out a niche. And so I went
• 15:59
  Speaker 4: and signed this is too thousand and nine the cool
• 16:01
  Speaker 4: guys in poker, and then I brought in other characters
• 16:04
  Speaker 4: that were not necessarily considered poker players but liked poker.
• 16:08
  Speaker 4: Dan Bilzerian, Steve Aoki, a bunch of Playboy playmates. So
• 16:12
  Speaker 4: I took Bazarian, Steve Aoki and Playboy playmates, put them
• 16:16
  Speaker 4: into a poker site, got professional poker players that were young,
• 16:20
  Speaker 4: like young hotshots, and placed them all on television because
• 16:23
  Speaker 4: I couldn't afford to go against full till poker and
• 16:25
  Speaker 4: poker stars. They were doing four million a day and
• 16:28
  Speaker 4: eight million a day in revenue. I started the whole
• 16:31
  Speaker 4: company with two point four million. I didn't raise money,
• 16:34
  Speaker 4: I just put in two point four started this company
• 16:36
  Speaker 4: again at a delusion to fight with two companies to
• 16:39
  Speaker 4: do four million, eight million a day. The way I
• 16:42
  Speaker 4: was going to combat it was, I have all the
• 16:44
  Speaker 4: cool kids. I'm gonna take this DJ, an interesting character
• 16:47
  Speaker 4: in Bizarian, make them more famous, and add in the
• 16:51
  Speaker 4: hot models and playboy playmates and make this a global brand.
• 16:54
  Speaker 4: Within ten weeks we were live. I moved to a
• 16:57
  Speaker 4: place called Malta. Never even heard of Malta. Backpack and
• 17:00
  Speaker 4: moved to Malta literally just booked a hotel room for
• 17:03
  Speaker 4: a week, ended up staying for two and half years,
• 17:05
  Speaker 4: and got my gaming license. Within ten months, were the
• 17:08
  Speaker 4: fifth biggest site in the world. I'm doing six figures
• 17:11
  Speaker 4: a week net in revenue with five employees making five
• 17:15
  Speaker 4: grand a month each. Nothing else, had no office, no
• 17:17
  Speaker 4: other stuff. And that's how an online gambling, yes, earlier
• 17:22
  Speaker 4: online gamble.
• 17:23
  Speaker 1: This is you know what just saying this now, and
• 17:26
  Speaker 1: for years, I'm trying to figure out where did we
• 17:28
  Speaker 1: know Dan from?
• 17:29
  Speaker 3: Like he just kind of appeared. He was the cool guy.
• 17:32
  Speaker 1: He had a lot of women around, and we just
• 17:34
  Speaker 1: could not figured.
• 17:36
  Speaker 4: We were living in panoramic towers in Vegas. He went
• 17:38
  Speaker 4: and ranted the biggest penhouse there. I lived in the
• 17:41
  Speaker 4: townhouse by the pool, and every Friday night he would
• 17:43
  Speaker 4: literally have forty girls.
• 17:44
  Speaker 3: That was a real thing.
• 17:46
  Speaker 2: Dan Brazil. Yeah, so you you you found We didn't
• 17:50
  Speaker 2: find him, but you you kind of made him.
• 17:52
  Speaker 3: Yeah.
• 17:52
  Speaker 4: I didn't invent him, but I installed social media on
• 17:55
  Speaker 4: his phone and he made it.
• 17:56
  Speaker 3: It went crazy.
• 17:57
  Speaker 2: Yeah, but that made him a social media thing. Yes,
• 18:00
  Speaker 2: he was already living that life off the grid, correct,
• 18:02
  Speaker 2: And you made it the social media thing.
• 18:04
  Speaker 3: Yes, and he made it humongous. Obviously.
• 18:08
  Speaker 4: We did the first thing called a tager friends or
• 18:10
  Speaker 4: tag three friends. We put thirty xboxes on a table
• 18:14
  Speaker 4: and said, whoever tags the most friends wins the thirty xboxes,
• 18:17
  Speaker 4: and that got like hundreds of thousands of comments. We
• 18:21
  Speaker 4: then did a charity thing where he said I'm going
• 18:23
  Speaker 4: to give ten families ten thousand dollars each. Secretly, he
• 18:26
  Speaker 4: actually ended up giving dozens of families extra ten thousand
• 18:28
  Speaker 4: dollars each tag your friends. It was like one hundred
• 18:31
  Speaker 4: and sixteen thousand comments. We were going through all these applications,
• 18:34
  Speaker 4: and so his page he grew virally from those initial
• 18:38
  Speaker 4: things and then making that content was unreal. What I
• 18:41
  Speaker 4: did was I was placing him on YouTube videos and Twitter.
• 18:44
  Speaker 4: We didn't have Instagram back then. It was just started,
• 18:47
  Speaker 4: and that content helped us go viral because we were
• 18:51
  Speaker 4: getting YouTube videos with him and hot girls. But then
• 18:54
  Speaker 4: also we had poker videos of them playing these big
• 18:56
  Speaker 4: poker hands. I was playing on TV poker, they were
• 18:59
  Speaker 4: playing on TV poker, or we had a playboy playmate
• 19:01
  Speaker 4: go win a Fox television show. There's all this different action,
• 19:05
  Speaker 4: but it was like ten seconds later. Basically, like I
• 19:08
  Speaker 4: think it was a year and a half. Was April fifteenth,
• 19:11
  Speaker 4: twenty eleven. I lost the sixty five million dollars in
• 19:16
  Speaker 4: one morning. Online poker got shut down by the federal
• 19:19
  Speaker 4: government in America. On April fifteenth. I was living in Malta,
• 19:24
  Speaker 4: but I was at the Bolagio. I get a phone
• 19:26
  Speaker 4: call from Bill's area and at ten ten in the morning.
• 19:28
  Speaker 4: I'll never forget Where are you at the Bolagio?
• 19:32
  Speaker 3: Where are you?
• 19:33
  Speaker 4: And he's asking me, why aren't you in Malta. Poker
• 19:35
  Speaker 4: got just shut down, just got shut down by the FBI.
• 19:39
  Speaker 4: If you go look at Full Till Poker, Poker Stars,
• 19:42
  Speaker 4: Absolute Poker, go look at their website. The cover of
• 19:44
  Speaker 4: the website says property of the Federal Bureau Ofsvestigation. I
• 19:50
  Speaker 4: go to my website. Luckily it was just my website.
• 19:52
  Speaker 4: Nothing had happened, and I found out what they were
• 19:55
  Speaker 4: doing was miscoding merchant transactions. So let's say you deposit
• 19:59
  Speaker 4: one thousand dollars on Poker, it would say PS three.
• 20:02
  Speaker 4: You deposited three grand on Poker Stars, it would say
• 20:05
  Speaker 4: Mattresses dot biz on your.
• 20:06
  Speaker 3: Credit card statement.
• 20:07
  Speaker 4: Mine I had one bank account at Wells Fargo KPMG
• 20:11
  Speaker 4: Accounting and one merchant account, so I never got in trouble.
• 20:15
  Speaker 4: But April nineteenth, four days later, I was supposed to
• 20:18
  Speaker 4: get in three point five million dollars deposit at a
• 20:20
  Speaker 4: sixty five million valuation for the company I just rented
• 20:24
  Speaker 4: out the guy I resort in Costa Rica. I was
• 20:27
  Speaker 4: flying in models and playmates and poker pros. We're all
• 20:30
  Speaker 4: flying to Costa Rica April nineteenth to do this huge
• 20:33
  Speaker 4: photoshoot campaign. April fifteenth, I lose sixty five million dollars.
• 20:39
  Speaker 4: That moment changed the rest of my life. I manually
• 20:42
  Speaker 4: paid back forty one thousand players. We had hundreds of
• 20:44
  Speaker 4: thousand players with draw, forty one thousand that didn't withdraw,
• 20:47
  Speaker 4: so we had to manually pay them back. And that loss,
• 20:51
  Speaker 4: that sixty five million dollars loss, was the best thing
• 20:53
  Speaker 4: that ever happened for my career. Why Yeah, everything started
• 21:00
  Speaker 4: from then. I'm never gonna have all my eggs in
• 21:02
  Speaker 4: one basket again. I started my live events, I started
• 21:06
  Speaker 4: my charity, I started age investing, I started my social
• 21:09
  Speaker 4: media agency. Everything that I started then I still have
• 21:12
  Speaker 4: to this day, all stemmed from losing it all. I
• 21:15
  Speaker 4: don't know if I would have become the poker guy
• 21:18
  Speaker 4: or been whatever, still doing poker many many years later.
• 21:20
  Speaker 4: I have no idea, but that moment changed how I invest,
• 21:23
  Speaker 4: how I think. Because I ran one company for ten years,
• 21:27
  Speaker 4: and I thought I was gonna run this company for
• 21:28
  Speaker 4: ten years, but after a year and a half, I
• 21:30
  Speaker 4: lose everything overnight.
• 21:32
  Speaker 1: That's a lot, but there's still lessons that are there,
• 21:36
  Speaker 1: right because even with the dance situation in Nyoko. In
• 21:41
  Speaker 1: the world of marketing, right, there's a line of making
• 21:45
  Speaker 1: things look good and having things that convert. And I
• 21:48
  Speaker 1: feel like you kind of massive that and blended it.
• 21:51
  Speaker 1: But it's carried on through your career. Talk about that process, right,
• 21:56
  Speaker 1: because people are attracted to the things that they see, right,
• 22:00
  Speaker 1: but we got to figure out how we can get
• 22:02
  Speaker 1: those people to become customers at a certain point. How
• 22:05
  Speaker 1: did you become a master of that?
• 22:07
  Speaker 4: Each category, I'm fighting with eight hundred pound gorillas. I
• 22:10
  Speaker 4: can't outspend these guys. It's no chance you can't out
• 22:13
  Speaker 4: spend in the clothing industry, energy drink business, poker business.
• 22:18
  Speaker 4: How are you gonna outspend these brands? I can't, And
• 22:20
  Speaker 4: so each time I try to figure out creative marketing tricks.
• 22:24
  Speaker 4: The NASCAR example, it was three point two million to
• 22:29
  Speaker 4: do the NASCAR. I was using stock, but I also
• 22:31
  Speaker 4: did a deal with CIRCLEK.
• 22:33
  Speaker 3: CIRCLEK.
• 22:34
  Speaker 4: If you look at my NASCAR if you look at
• 22:36
  Speaker 4: the pictures, you'll see my energy drink name on it
• 22:38
  Speaker 4: and the side said CIRCLEK. Why they bought three point
• 22:42
  Speaker 4: two million of drinks per year for three years as
• 22:44
  Speaker 4: a base minimum. That means I was making a round half,
• 22:48
  Speaker 4: so one point six million. That's why I use is
• 22:50
  Speaker 4: cash and stock to NASCAR. How am I going to
• 22:53
  Speaker 4: go fight with Red Bull, Mons and Rockstar who have five, ten,
• 22:56
  Speaker 4: twenty nascars that they just write a check for. I
• 22:59
  Speaker 4: had to get creative. The Utah State Fair example, that
• 23:03
  Speaker 4: deal was two million dollars per year. For two years,
• 23:07
  Speaker 4: I made Smith's grocery store buy four million dollars of drinks,
• 23:11
  Speaker 4: so I made around two million, which was my cost. Basis,
• 23:15
  Speaker 4: the people of Utah could buy their drinks from Smith's
• 23:19
  Speaker 4: grocery store. If you bought a four pack or a
• 23:22
  Speaker 4: twenty four pack, you got four tickets for five bucks each.
• 23:26
  Speaker 4: The normal ticket is eighteen dollars each, so you were
• 23:29
  Speaker 4: literally printing money and making free money. If you bought
• 23:31
  Speaker 4: my drinks, you got free tickets for your kids. You're
• 23:33
  Speaker 4: already gonna go anyways. Smith loved it because it was
• 23:36
  Speaker 4: bringing all these people to buy the drinks and buy
• 23:38
  Speaker 4: other step while they're there. As the lost leader, the
• 23:43
  Speaker 4: fare was like holy shit. We just went from normally
• 23:45
  Speaker 4: having eighty thousand guests to one hundred and four thousand.
• 23:47
  Speaker 4: Guts you brought us twenty four thousand extra guests. I'm
• 23:50
  Speaker 4: excited because I'm getting a free sponsorship all over the state. Like,
• 23:54
  Speaker 4: how can I find with Coca Cola for sixteen years
• 23:56
  Speaker 4: it's the Coca Cola State Fair. I had to get
• 23:58
  Speaker 4: creative of making the fair want me, because from the
• 24:02
  Speaker 4: fair's perspective, Coca Cola just cuts a check. I said,
• 24:05
  Speaker 4: I'll bring you more people. I'm going to get the
• 24:07
  Speaker 4: streets to come out. I'm going to get people to
• 24:08
  Speaker 4: show up. I'm going to get them to buy the drinks,
• 24:10
  Speaker 4: show up, bring the can. I'm going to do cross
• 24:13
  Speaker 4: marketing billboards all over town. And so I've done that
• 24:16
  Speaker 4: my whole life. When I again hoverboards, energy, drinks, clothing,
• 24:20
  Speaker 4: it's all the same game of how do you fight
• 24:22
  Speaker 4: with these guys that are eight hundred pound grillas. Whether
• 24:25
  Speaker 4: you're a brand new artist, how do you fight with
• 24:28
  Speaker 4: the household names that are getting all the radio play?
• 24:30
  Speaker 4: You have to do creative marketing, and so that's been
• 24:32
  Speaker 4: my whole life.
• 24:34
  Speaker 2: So you said your philosophy on business change and you'll
• 24:37
  Speaker 2: never put all your eggs in one basket. So just
• 24:39
  Speaker 2: talk about that as far as like even advice for entrepreneurs.
• 24:43
  Speaker 2: Most people will say, like you should hyper focus on
• 24:45
  Speaker 2: one particular thing, right, Even Warren Buffett said diversification for
• 24:51
  Speaker 2: people that don't know what they're doing. So talk about
• 24:55
  Speaker 2: your philosophy as far as like anti yep, like focusing
• 25:01
  Speaker 2: on one particular thing.
• 25:02
  Speaker 4: So in the beginning, you have to focus on the
• 25:05
  Speaker 4: one thing to build a base. Once you hit a
• 25:08
  Speaker 4: certain point, whether that's one hundred thousand, a million, five million,
• 25:11
  Speaker 4: ten million, it's all relative to your situation or your
• 25:13
  Speaker 4: type of industry. There's only so much you can invest
• 25:17
  Speaker 4: cash wise back into the business, not just the minist
• 25:19
  Speaker 4: in returns. But it's just you're not as good as
• 25:22
  Speaker 4: the original you, meaning the twenty seven year old, when
• 25:27
  Speaker 4: you're thirty two, it's a different person. You don't necessarily
• 25:31
  Speaker 4: know how to go from ten million to one hundred million.
• 25:32
  Speaker 4: And you shouldn't be putting all your cash And that's
• 25:34
  Speaker 4: why you should be raising capital. That's why you should
• 25:36
  Speaker 4: be doing leverage. That's why you should be getting loans, credit, debt, facilities,
• 25:39
  Speaker 4: et cetera. To go to the next chapter, not you
• 25:41
  Speaker 4: putting your own money in. I'm not saying you necessarily
• 25:44
  Speaker 4: have to go start one two three four other companies.
• 25:47
  Speaker 4: You have to either be the time wise be able
• 25:49
  Speaker 4: to do that, the teamwork to actually go do that,
• 25:52
  Speaker 4: and the distraction sometimes can actually hurt your core business. However,
• 25:57
  Speaker 4: when I say I don't want all my eggs in
• 25:58
  Speaker 4: one basket, is I don't go run the other companies.
• 26:01
  Speaker 4: I bring on a quarterback to run it. So if
• 26:04
  Speaker 4: you guys said, hey, let's start a vodka brand today,
• 26:06
  Speaker 4: if we didn't have a CEO for it, and you
• 26:08
  Speaker 4: said you guys were gonna put up fifteen million to
• 26:10
  Speaker 4: do it, I still wouldn't say yes unless there's gonna
• 26:12
  Speaker 4: be someone to run it. And so when I talk
• 26:14
  Speaker 4: about diversification, I don't mean necessarily I'm going to go
• 26:17
  Speaker 4: do the other thing. I want to put my money,
• 26:19
  Speaker 4: a little bit of time and capital and to the
• 26:21
  Speaker 4: other thing, but I don't necessarily want to go run
• 26:23
  Speaker 4: something else.
• 26:23
  Speaker 3: Because it'll hurt your core business.
• 26:26
  Speaker 4: The hyper focus has to happen the first year or two,
• 26:29
  Speaker 4: but at some point you need other executives or partners
• 26:32
  Speaker 4: or staff to help you run that thing because you're
• 26:34
  Speaker 4: not going to be able to scale it fully yourself.
• 26:37
  Speaker 4: But my PTSD also comes from I had a company
• 26:40
  Speaker 4: for ten years, and then when as soon as I
• 26:43
  Speaker 4: left it went away. I had a poker side that
• 26:45
  Speaker 4: was doing great. It's on television, it's on Fox Sports,
• 26:48
  Speaker 4: Travel Channel, every ESPN, and now it's illegal of a sudden,
• 26:53
  Speaker 4: like I couldn't even how could I account for that?
• 26:55
  Speaker 4: And so in any industry, we just have We just
• 26:57
  Speaker 4: saw it happen a solar hundreds of Thouars people working
• 27:01
  Speaker 4: in solar. The big beautiful bill just changed the whole thing.
• 27:04
  Speaker 4: And so I don't ever want to be all in
• 27:06
  Speaker 4: on a solar company in case something were to happen.
• 27:09
  Speaker 4: So the long winning answer is, once you have some
• 27:12
  Speaker 4: extra capital or some extra time, you should have something
• 27:15
  Speaker 4: else to bring an extra capital for you.
• 27:16
  Speaker 3: I wonder when you look at the landscape of.
• 27:20
  Speaker 1: Camberling now it's wild right like you obviously you early
• 27:25
  Speaker 1: you look at that mean predictive markets. I mean it's
• 27:29
  Speaker 1: fan dual flutters, it's all DraftKings. How do you I
• 27:36
  Speaker 1: mean when you first saw this happening over the past,
• 27:38
  Speaker 1: I feel like during the pandemic it really spiked in
• 27:42
  Speaker 1: your mom and you're like I can't believe this shit.
• 27:45
  Speaker 4: Or like fathom for a couple of reasons. One, I
• 27:48
  Speaker 4: would have gone to federal prison if I did sports
• 27:50
  Speaker 4: bedding during my poker site days. The same reason that
• 27:53
  Speaker 4: cannabis was so illegal back then and now it's on
• 27:56
  Speaker 4: every street corner and every billboard. Sports bedding was so
• 28:00
  Speaker 4: illegal that Calvin Air, the guy that owns Bowdog, the
• 28:03
  Speaker 4: brand I mentioned, wouldn't fly over America just in case
• 28:06
  Speaker 4: he needed to stop, because they would the FBI would
• 28:08
  Speaker 4: arrested him. That's how bad sports betting has been in
• 28:12
  Speaker 4: my mind, because that's what it was. Literally, people wouldn't
• 28:14
  Speaker 4: fly over the guys that were bringing that deal for me.
• 28:17
  Speaker 3: That put up to three point five million.
• 28:19
  Speaker 4: Those guys had like one hundred charges against them in America.
• 28:23
  Speaker 4: If they ever come to America, they're all going to jail.
• 28:24
  Speaker 4: Like sports betting was demonized in America, and it kind
• 28:28
  Speaker 4: of should be, because no one can win sports betting.
• 28:33
  Speaker 4: I don't care how smart you are, I don't care
• 28:34
  Speaker 4: how good you are. There's a reason that the Win
• 28:36
  Speaker 4: Casino has encore. There's the reason that the Venetian Casino
• 28:39
  Speaker 4: has three towers. Gambling by definition, is a fifty three
• 28:45
  Speaker 4: seven percent game. Doesn't sound like a lot That little
• 28:49
  Speaker 4: three percent four percent, five percent, six percent difference when
• 28:51
  Speaker 4: you're playing blackjack, sports betting, et cetera. On sports betting,
• 28:54
  Speaker 4: they're taking you five to ten percent for every transaction
• 28:57
  Speaker 4: that you do. How can you fade that in a
• 29:00
  Speaker 4: game that's supposed to be fifty to fifty the house
• 29:02
  Speaker 4: has five percent advantage. Again, five percent doesn't sound like
• 29:05
  Speaker 4: a lot. But let's say that the three of us
• 29:07
  Speaker 4: are playing coin flipping. You get fifty six quarters and
• 29:10
  Speaker 4: you get fifty four quarters and I get forty four quarters.
• 29:13
  Speaker 4: Can I beat you on some flips? Of course I can.
• 29:16
  Speaker 4: But if you and I flipped for the next ten hours,
• 29:18
  Speaker 4: it's literally impossible because you've got fifty six quarters and
• 29:20
  Speaker 4: I have forty four. You've got fifty three quarters, I
• 29:23
  Speaker 4: have forty four. I can't beat you over the course
• 29:25
  Speaker 4: of time. And so people that are sports bedding and
• 29:28
  Speaker 4: these prediction markets are literally going to bankrupt so many
• 29:31
  Speaker 4: people in our society. They're going to be in massive debt.
• 29:34
  Speaker 4: They cannot win at sports betting.
• 29:36
  Speaker 2: Talk about do you explain this the difference between a
• 29:38
  Speaker 2: fifty four and.
• 29:39
  Speaker 4: So when you go to the casinos in Las Vegas
• 29:43
  Speaker 4: and you play blackjack, where you play craps or roulette.
• 29:46
  Speaker 4: Most of these games don't have that big of an
• 29:48
  Speaker 4: edge if you play perfect. By the way, if you
• 29:50
  Speaker 4: don't know how to play blackjack, they obviously are.
• 29:52
  Speaker 3: Going to terrorize you.
• 29:54
  Speaker 4: But when you're playing these slot machines, blackjack, roulette, et cetera,
• 29:57
  Speaker 4: they really only have two, three, four percent advantage. That's
• 30:00
  Speaker 4: also why if you want to get your free hotel
• 30:02
  Speaker 4: rooms or free comps, you have to play four hours,
• 30:05
  Speaker 4: because over four hours you can't beat them. You're flipping
• 30:08
  Speaker 4: quarters with them for four hours. They've got fifty four quarters,
• 30:11
  Speaker 4: You've got forty six quarters. You play that game, they've
• 30:14
  Speaker 4: got fifty five quarters, you have forty five quarters. You
• 30:17
  Speaker 4: can win any blackjack can You can win any roulette hand,
• 30:20
  Speaker 4: you can win any sports bet. But over the course
• 30:22
  Speaker 4: of four hours, over the course of one thousand bets,
• 30:25
  Speaker 4: if you've got five hundred and fifty quarters and I've
• 30:27
  Speaker 4: got four and fifty quarters, how can I beat your coin?
• 30:29
  Speaker 4: Flipping that little five percent edge, three percent edge, four
• 30:32
  Speaker 4: percent edge is why they have multiple towers at these casinos.
• 30:35
  Speaker 4: It's why Caesar's Palace has multiple towers. It's why MGM,
• 30:38
  Speaker 4: like all these major properties have so many towers. You
• 30:41
  Speaker 4: can't win at gambling. It is not possible over time.
• 30:44
  Speaker 4: It's just math. I don't care if you're a wizard,
• 30:47
  Speaker 4: a genius, doesn't matter. If you're the smartest blackjack player
• 30:49
  Speaker 4: in the world and you're counting cards. If you're counting cards,
• 30:52
  Speaker 4: they still have an advantage. They just have less of an advantage.
• 30:56
  Speaker 4: And so it's hard for me to watch on the
• 30:59
  Speaker 4: sports because you're thinking about eighteen year old kids that
• 31:04
  Speaker 4: are just like watching these their friends bet and they're like,
• 31:07
  Speaker 4: I want a three parlay and a five thing parlay.
• 31:10
  Speaker 4: That is a once in a while situation, and you
• 31:13
  Speaker 4: can win anything once in a while. But over the
• 31:15
  Speaker 4: course of time, you literally cannot win at sports betting.
• 31:18
  Speaker 4: You have no chance at black track, you have no
• 31:20
  Speaker 4: trance at craps. This isn't an emotional thing.
• 31:22
  Speaker 3: It's just mass.
• 31:23
  Speaker 4: Let's just all grab a thousand quarters and play. If
• 31:26
  Speaker 4: you have five and fifty quarters and I have four
• 31:28
  Speaker 4: and fifty quarters, how can I beat you over the
• 31:30
  Speaker 4: course of time.
• 31:30
  Speaker 3: It's not possible. That's the reason why they want to
• 31:33
  Speaker 3: keep you there longer.
• 31:34
  Speaker 1: Yes, yeah, so I as you're watching this table turn,
• 31:38
  Speaker 1: is there an emotional reaction from you or is this
• 31:41
  Speaker 1: like middle thing of to these people?
• 31:43
  Speaker 3: I can't like, what's that time like for you?
• 31:46
  Speaker 4: Well, we're seeing happen across the board again. I grew
• 31:49
  Speaker 4: up with Ricky Williams living with me and then watching
• 31:51
  Speaker 4: him lose his whole career. I grew up with Daryl Russell,
• 31:54
  Speaker 4: who passed away. The people that had drug situations back
• 31:57
  Speaker 4: then lost their careers over it. Williams lived with you, yeah,
• 32:01
  Speaker 4: in Vegas, in San Diego. Oh, I went to patri
• 32:03
  Speaker 4: Hunny High School together. Why did he live with you?
• 32:06
  Speaker 4: We lived on the same street. And then when I
• 32:08
  Speaker 4: was eighteen, I got apartment right by the stadium, and
• 32:11
  Speaker 4: so him and dar Russell were both staying with me
• 32:14
  Speaker 4: for months at a time, And I remember he left
• 32:16
  Speaker 4: the Ferrari Medina Spider and Year two thousand, which is
• 32:19
  Speaker 4: like an impossible car. He left it in my garage
• 32:21
  Speaker 4: for like five months and I couldn't get out. And
• 32:25
  Speaker 4: he at that time, that was like around the same
• 32:28
  Speaker 4: time he was signing with master p and he was
• 32:30
  Speaker 4: doing these different deals. He liked to smoke a lot,
• 32:34
  Speaker 4: and he ended up losing eight point eight million dollars.
• 32:36
  Speaker 4: They had to pay back to the Miami Dolphins like I.
• 32:39
  Speaker 4: So for me, when I watch what happens with cannabis,
• 32:41
  Speaker 4: or I watch what's happened on sports betting and now
• 32:43
  Speaker 4: everything is flipped, I do have an emotional reaction to
• 32:46
  Speaker 4: it because I watched it ruin. Darrel Russell was my
• 32:48
  Speaker 4: roommate pass away, you know, it was number two guy
• 32:51
  Speaker 4: on the Raiders, and now he's gone. I watched Ricky Williams,
• 32:54
  Speaker 4: who would have broke every NFL record possible the way
• 32:57
  Speaker 4: he broke every college record. He doesn't have the same
• 32:59
  Speaker 4: career that he would have had simply over cannabis. And
• 33:02
  Speaker 4: now look how big it is. And so I'm seeing
• 33:04
  Speaker 4: that happen in sports betting where people are gonna lose everything.
• 33:08
  Speaker 4: They cannot win at sports betting. It is of mathematical impossibility.
• 33:12
  Speaker 4: I don't care how smart you are, I don't care
• 33:14
  Speaker 4: how sharp you are. You cannot win over the course
• 33:16
  Speaker 4: of time because you're paying five to ten percent. So
• 33:19
  Speaker 4: even if you're really good, you still have to pay
• 33:21
  Speaker 4: the house Draft Kings and Calshie and all these different
• 33:24
  Speaker 4: polymarket etc. They take a percentage of every single bet,
• 33:28
  Speaker 4: as they should. It's a huge operation for them. They
• 33:31
  Speaker 4: spend tens of millions of dollars in regulation. They need
• 33:33
  Speaker 4: to make a ton of money. But the eighteen year
• 33:36
  Speaker 4: olds and the twenty six year olds and the seven
• 33:37
  Speaker 4: year olds that think that they can win at betting,
• 33:39
  Speaker 4: it's not physically possible.
• 33:40
  Speaker 3: It's not mathematically possible.
• 33:42
  Speaker 4: It is not possible over the course of time, anybody
• 33:44
  Speaker 4: can win one or two or three bets. Last night,
• 33:47
  Speaker 4: in the Jake Paul Anthony Joshua fight, you could bet
• 33:51
  Speaker 4: on are they going to mention Logan Paul? The commentators,
• 33:54
  Speaker 4: you could bet on are they going to mention the
• 33:56
  Speaker 4: word YouTube or YouTuber? You could bet on Jake Paul
• 33:59
  Speaker 4: by knockout Jake Paul by decision over one hundred million
• 34:02
  Speaker 4: dollars a bit on just one platform. On Jake Paul,
• 34:06
  Speaker 4: he can't beat Anthony Joshua outside of a lucky punch.
• 34:09
  Speaker 4: Think about the massive amount of people that bet last night.
• 34:13
  Speaker 4: They're one hundred dollars is never coming back. And the
• 34:17
  Speaker 4: people that want it's even worse to the people that
• 34:20
  Speaker 4: one think that they know how to how to bet
• 34:21
  Speaker 4: now and they're gonna go do it again and again.
• 34:23
  Speaker 4: It's just like when you see slot machines. Someone wins
• 34:25
  Speaker 4: a slot machine, they win a six hundred dollars jackpot.
• 34:28
  Speaker 4: They end up losing thousands of dollars because they remember
• 34:31
  Speaker 4: the time that they won.
• 34:32
  Speaker 3: They can't wait for the college football today. It's confirmation bias, right.
• 34:36
  Speaker 2: You talked about like at a certain point you should
• 34:40
  Speaker 2: you shouldn't use your own money anymore. Yes, and you
• 34:43
  Speaker 2: should be raising capital or getting leverage or loans. Explain
• 34:48
  Speaker 2: that because that capital is something that you know, a
• 34:51
  Speaker 2: lot of entrepreneurs struggle with and it bankrupts a lot
• 34:54
  Speaker 2: of businesses because they don't know how to go about
• 34:57
  Speaker 2: raising capital. They don't know what their different tools are
• 34:59
  Speaker 2: available to them. So we'll talk about that.
• 35:01
  Speaker 4: So far and away. Hands down, the number one reason
• 35:05
  Speaker 4: that companies fails they run out of money. Point blank.
• 35:08
  Speaker 4: In the story, there's a lot of great entrepreneurs, a
• 35:11
  Speaker 4: lot of great ideas, a lot of great passion, But
• 35:13
  Speaker 4: most restaurants that fail run out of money. They might
• 35:16
  Speaker 4: have two or three bad months, they don't have two
• 35:18
  Speaker 4: or three months saved up. They're running a clothing brand,
• 35:21
  Speaker 4: they crush it. They actually get a bunch of sales.
• 35:23
  Speaker 4: They can't afford to factor. They can't afford to wait.
• 35:27
  Speaker 4: I'll give you real life example. With the energy drink.
• 35:30
  Speaker 4: I got an order from Costco. An opening order was
• 35:33
  Speaker 4: one point eight million dollars.
• 35:35
  Speaker 3: Sounds great.
• 35:36
  Speaker 4: I need around nine hundred k to manufacture it. So
• 35:38
  Speaker 4: let's say that the order purchase order came in January first.
• 35:42
  Speaker 4: That means you don't ship till March first or April first.
• 35:44
  Speaker 4: That's when they're ordering for US three to four months out.
• 35:48
  Speaker 4: Once they get the product, they pay you on net
• 35:50
  Speaker 4: thirty or net sixty. So let's say they pay net thirty.
• 35:54
  Speaker 4: That means by May first. If I'm lucky and everything
• 35:56
  Speaker 4: goes perfect, I get paid. But I put up the
• 35:59
  Speaker 4: nine hundred grand January first. Let's say May first comes around,
• 36:03
  Speaker 4: but my drinks did well actually sold. Let's say we did,
• 36:07
  Speaker 4: which is actually what happened. They made a new order
• 36:10
  Speaker 4: for five point five million dollars. I didn't get paid
• 36:13
  Speaker 4: on the first order. I needed to scramble to try
• 36:15
  Speaker 4: to figuret how to get two point seven millions to
• 36:17
  Speaker 4: fund the next order. I haven't been paid yet. At
• 36:21
  Speaker 4: the same time, I had Ralph's Alberton's Save on CBS, Walgreens,
• 36:26
  Speaker 4: tens of thousands of liquor stores that were slow paying me.
• 36:30
  Speaker 4: Think about how much capital I needed. Even though it
• 36:31
  Speaker 4: looks successful, I needed capital at all times. This happens
• 36:35
  Speaker 4: in clothing, happens in shoes, it happens in almost any
• 36:38
  Speaker 4: physical product business. You need so much capital to be successful.
• 36:43
  Speaker 4: That's why you see so many of these food and
• 36:44
  Speaker 4: beverage brands and clothing brands, et cetera raise capital all
• 36:47
  Speaker 4: the time. It's literally waiting for money. The cash the
• 36:50
  Speaker 4: part of it. Nowadays, there's a lot of options. You
• 36:53
  Speaker 4: get an order from Costco, you can factor it. Factoring
• 36:56
  Speaker 4: will pay. It's very expensive. They can charge you one
• 36:58
  Speaker 4: to two percent, but they know they're getting paid because
• 37:03
  Speaker 4: they're buying the papers what they call it. They're buying
• 37:05
  Speaker 4: the invoice from Costco or Walmart or Target. It helps
• 37:09
  Speaker 4: you with your cash flow back then that didn't happen.
• 37:13
  Speaker 4: So you can factor the paper if you have sales.
• 37:16
  Speaker 4: The second you have any good sales, you should be
• 37:18
  Speaker 4: getting different credit cards and any type of loan from
• 37:20
  Speaker 4: a bank. Not necessarily you have to draw down on
• 37:24
  Speaker 4: that line of credit. Not necessarily they have to use
• 37:25
  Speaker 4: those credit cards. But when you've got sales, when you've
• 37:28
  Speaker 4: got revenues, when everyone wants to give you money, when
• 37:30
  Speaker 4: you need money and you don't have money, and you're
• 37:32
  Speaker 4: waiting around and your banking on has six hundred dollars
• 37:34
  Speaker 4: in it even though you got two hundred grand orders.
• 37:36
  Speaker 3: What banks are going to give you money? They're not.
• 37:39
  Speaker 4: And so what I tell the entrepreneurs, what I tell
• 37:41
  Speaker 4: the companies I invest into when you can raise capital,
• 37:45
  Speaker 4: when you can get debt, when you can get the
• 37:46
  Speaker 4: line of credit, when you can get credit cards. Please,
• 37:48
  Speaker 4: by all means, get it. You don't have to use it,
• 37:50
  Speaker 4: but get it. If you try to go raise capital
• 37:54
  Speaker 4: when you've got the six hundred bucks in your bank,
• 37:56
  Speaker 4: Do you want to invest in my friends company that
• 37:57
  Speaker 4: has six hundred dollars in the bank.
• 37:59
  Speaker 3: Probably not.
• 38:00
  Speaker 4: If I told you that they've got two hundred fifty
• 38:02
  Speaker 4: grand in the bank, a million dollars in orders, I
• 38:04
  Speaker 4: could text you guys about investing. You wouldn't be that
• 38:07
  Speaker 4: excited if I told you, well, they got six hundred bucks.
• 38:08
  Speaker 4: They actually can't make payroll on Friday, but they got
• 38:11
  Speaker 4: a million dollars in orders. That's a gamble, right. This
• 38:14
  Speaker 4: feels a bit sketchy. And so when you have capital
• 38:17
  Speaker 4: is when you should try to get cappone. Now clear
• 38:19
  Speaker 4: that slate. If you're just starting up, the only true
• 38:23
  Speaker 4: options are go get sales, leverage yourself, which is it's
• 38:28
  Speaker 4: a big gamble and most people don't want to do it,
• 38:30
  Speaker 4: or friends, family and fools. The friends, family and fools
• 38:33
  Speaker 4: are the only ones that are going to give you
• 38:34
  Speaker 4: money in the beginning. You're not cutting a check for
• 38:36
  Speaker 4: one hundred k into some guy's brand new clothing brand
• 38:39
  Speaker 4: or brand new selling palm trees like their new thing.
• 38:42
  Speaker 4: We're not cutting the first check because we're not the friends,
• 38:44
  Speaker 4: family and fools category.
• 38:47
  Speaker 3: They have to go get money from friends, family, and fools.
• 38:49
  Speaker 4: When I first started the clothing brand, I was getting
• 38:51
  Speaker 4: twenty five K checks and fifty K checks and my
• 38:54
  Speaker 4: mom was making twenty two hundred dollars a month for
• 38:56
  Speaker 4: a family of four. So for her to give me,
• 38:58
  Speaker 4: the money she gave me was three grand, and I
• 39:01
  Speaker 4: still hear about it today. We still talk about it
• 39:03
  Speaker 4: twenty six years later. Right, that was such a big
• 39:05
  Speaker 4: deal for her and it changed my life because that
• 39:07
  Speaker 4: three grand helped get me that my first convention before magic,
• 39:12
  Speaker 4: like the only way at the very beginning is to friends,
• 39:15
  Speaker 4: family and fools credit cards. Go get sales, because sales
• 39:20
  Speaker 4: cures all. If you go get sales, you can get investors.
• 39:23
  Speaker 4: You go get sales, you can get loans, you will
• 39:26
  Speaker 4: get sales. People will flock to you, whether it's staff, executives, partnerships, deals,
• 39:31
  Speaker 4: and so I focus my life in every business that
• 39:34
  Speaker 4: we can talk about, I focus on getting sales. If
• 39:37
  Speaker 4: I can make it famous, if I can get retailers
• 39:39
  Speaker 4: to buy into me, people will then give me money.
• 39:42
  Speaker 4: Other retailers want to buy for me, and it goes
• 39:44
  Speaker 4: across every category. And too often people just have an
• 39:47
  Speaker 4: idea or a business plan and they don't go try
• 39:49
  Speaker 4: to sell it first. If someone pitched us on a
• 39:52
  Speaker 4: clothing brand that they had on a business plan or
• 39:54
  Speaker 4: unlikely to invest, but that same guy came to us
• 39:56
  Speaker 4: and said, hey, I went and met with forty stores
• 39:59
  Speaker 4: last week, twenty six of them said yes. Six of
• 40:02
  Speaker 4: them actually wrote me on an order. I got eighty grand
• 40:04
  Speaker 4: in sales. I'm down. I'll all invest and maybe you
• 40:07
  Speaker 4: guys will too. The difference is someone else just brings
• 40:10
  Speaker 4: a business plan. We don't know that they're actually gonna
• 40:13
  Speaker 4: go try to sell it, and so there's a lot
• 40:15
  Speaker 4: of ways to get capital now. And on top of that,
• 40:18
  Speaker 4: more than ever is grants. The grant industry is wild
• 40:22
  Speaker 4: because so many of these major corporations, funds, cities, etc.
• 40:28
  Speaker 4: They have to deploy the capitol. And so you see
• 40:30
  Speaker 4: a lot of people that are doing grant writing as
• 40:32
  Speaker 4: a whole business now because these grants are real, Like,
• 40:36
  Speaker 4: they are very very real, and a lot of them
• 40:39
  Speaker 4: are in Marcus's group and him five hundreds group, because
• 40:42
  Speaker 4: I've met some of them and they're crushing it helping
• 40:44
  Speaker 4: teach people how to go out there and get these grants.
• 40:46
  Speaker 4: Grants are literally free money, and it is prolific now
• 40:50
  Speaker 4: because of how much capital has to be given away
• 40:53
  Speaker 4: to certain categories, whether you're a woman of different culture,
• 40:56
  Speaker 4: different age group. There's so many different categories that you
• 40:59
  Speaker 4: can go apply for, different sections, different businesses, what county
• 41:03
  Speaker 4: you live in, et cetera. Go applying for these grants
• 41:06
  Speaker 4: is literally free money. You should have someone dedicating an
• 41:08
  Speaker 4: hour a day just applying for grants. If it shows up, great,
• 41:11
  Speaker 4: If it doesn't, you have no risk in well besides
• 41:14
  Speaker 4: the time.
• 41:16
  Speaker 2: Okay, and okay, now let's talk about social media. Yeah,
• 41:21
  Speaker 2: let's navigate to that. How'd you get involved in that?
• 41:25
  Speaker 2: And where let's talk what? Let's start there because I
• 41:30
  Speaker 2: have a multi level conversation with social media. How did
• 41:32
  Speaker 2: you get involved in social media?
• 41:35
  Speaker 4: When I first started, it was MySpace right, and then Twitter,
• 41:39
  Speaker 4: and I was just posting on social media, watching people post,
• 41:42
  Speaker 4: and I was trying to get my brands out there
• 41:44
  Speaker 4: because it was free. The difference was was after the
• 41:48
  Speaker 4: Black Friday, which shut down online poker. I started angel
• 41:51
  Speaker 4: investing to some companies and I wanted to help them
• 41:53
  Speaker 4: get more famous, and so we went and paid different
• 41:57
  Speaker 4: influencers to post and different but the word influence it
• 42:00
  Speaker 4: didn't exist twenty eleven. I would pay celebrities to post
• 42:04
  Speaker 4: or I would drive like that refrigerator having the corner.
• 42:06
  Speaker 4: I remember driving to Britney Spears house to bring my
• 42:08
  Speaker 4: energy drink refrigerator. I used to drive to Omarion's house
• 42:13
  Speaker 4: and bring the refrigerator there and I would go replenish
• 42:15
  Speaker 4: it with drinks and I would drop off clothing. I
• 42:17
  Speaker 4: would drive to music studios all over LA and put
• 42:20
  Speaker 4: it in there like I would just implement why because
• 42:26
  Speaker 4: the social media was free and I just wanted to
• 42:28
  Speaker 4: be around. I wanted them to wear my clothes, have
• 42:30
  Speaker 4: my drinks. I would just implement it into them. So
• 42:32
  Speaker 4: when I started paying people to post on things, I
• 42:35
  Speaker 4: noticed how much for like one thousand bucks, five grand,
• 42:38
  Speaker 4: ten grand, they could get millions and millions or tens
• 42:40
  Speaker 4: of millions of views, because it was the wild walled
• 42:42
  Speaker 4: West back then. And so I started a social media
• 42:45
  Speaker 4: agency called one Penny ad Agency, and the concept was
• 42:50
  Speaker 4: every penny was worth one hundred views back then. Now
• 42:53
  Speaker 4: it's obviously tiny based on the algorithms. There was no
• 42:57
  Speaker 4: real algorithm back then, and so for like ten grand,
• 43:00
  Speaker 4: twenty five grand, I could get people millions of views.
• 43:04
  Speaker 4: And so I started the agency, and I was driving
• 43:06
  Speaker 4: around Fashionova dresses to Kylie's house. In Kim's house, I
• 43:09
  Speaker 4: was dropping off fifty and having Kim post about fifty
• 43:13
  Speaker 4: for like twenty five grand, ten grand. Now it's half
• 43:16
  Speaker 4: a million and million dollars. And so I was just
• 43:18
  Speaker 4: embedding myself and go to Tiger and Black China and
• 43:21
  Speaker 4: literally just drop off products. Hey will you post about
• 43:23
  Speaker 4: fashion Nova? Hey will you post about fifty? Hey Amber Roads,
• 43:26
  Speaker 4: here's ten grand. I have so many stories in my
• 43:29
  Speaker 4: mind of making her a rose full of cash to
• 43:31
  Speaker 4: do her posts for fashion brands and then bringing her
• 43:34
  Speaker 4: products to post about supplement companies, te products, fashion brands,
• 43:38
  Speaker 4: et cetera. And so I just was embedded into the
• 43:41
  Speaker 4: space because twenty eleven, twelve, thirteen, fourteen, who was my competitor?
• 43:45
  Speaker 3: No one?
• 43:46
  Speaker 4: And so I was just making up prices and driving
• 43:49
  Speaker 4: around brands, making my own brandom products.
• 43:51
  Speaker 3: I was selling like.
• 43:53
  Speaker 4: Curve control bras for girls. I was doing eight grand
• 43:55
  Speaker 4: day in sales selling bras. I don't know anything about bras,
• 43:59
  Speaker 4: just that if I post about bras on social media.
• 44:03
  Speaker 4: We were averaging eight thousand dollars a day in sales,
• 44:05
  Speaker 4: spending one thousand spend a thousand, eight thousand sales. Our
• 44:08
  Speaker 4: cost places was four grand. We're netting three grand a day.
• 44:11
  Speaker 4: That's a good business.
• 44:13
  Speaker 3: Are you multitasking that well?
• 44:15
  Speaker 1: Diversifying the products because it's a drink, and then it's
• 44:18
  Speaker 1: to merge. And now as you're seeing more things work,
• 44:20
  Speaker 1: you're like, wait, we need more products.
• 44:21
  Speaker 3: Yes.
• 44:22
  Speaker 4: And so because I was I got experience as an
• 44:25
  Speaker 4: agency owner. You get experienced because you're spending other people's money. Right,
• 44:28
  Speaker 4: If I'm spending money for fashion over I'm spending money
• 44:31
  Speaker 4: for fifty I'm spending money for Pretty Little Thing and
• 44:34
  Speaker 4: Boohoo and Nasty Gao, all these brands. If they give
• 44:37
  Speaker 4: me money Sarrak Vodka, if I got money from Sarak Vodka,
• 44:40
  Speaker 4: I learned what would work. I learned what the engagement
• 44:43
  Speaker 4: would be like. I learned what the captions should look like.
• 44:46
  Speaker 4: So for the first nine years, I would write all
• 44:48
  Speaker 4: the captions. For the first nine years, I would drop
• 44:51
  Speaker 4: off the products to the people's houses. I was going
• 44:53
  Speaker 4: to be out front of Tiger's house and make sure
• 44:55
  Speaker 4: he got paid. I signed the contract, I give him
• 44:58
  Speaker 4: the product I was going to I would sit at
• 45:00
  Speaker 4: Black China's house and Amber Rose's house like I'm gonna
• 45:02
  Speaker 4: sit with them and make sure the post. I would
• 45:04
  Speaker 4: take the picture if I had to back then, because
• 45:06
  Speaker 4: who was going to do it. There was no videographers,
• 45:08
  Speaker 4: photographers back then. That wasn't a career. Back then, it
• 45:11
  Speaker 4: wasn't a thing. And so that's why I got into it.
• 45:14
  Speaker 4: I was living it. I was just there spending the
• 45:17
  Speaker 4: money for these brands, and I started to make my
• 45:19
  Speaker 4: own products along the way.
• 45:21
  Speaker 2: And then that evolved into you doing it for yourself. Yes,
• 45:26
  Speaker 2: and you becoming an influencer and talk about so, how
• 45:30
  Speaker 2: where'd you see the pivot from actually just doing it
• 45:33
  Speaker 2: for other people doing it for yourself and then doing
• 45:35
  Speaker 2: it for yourself. Because even that as far as business,
• 45:38
  Speaker 2: that's something that came later on, As far as like
• 45:40
  Speaker 2: a business influencer courses, click funnels, that wasn't always part
• 45:44
  Speaker 2: of the online thing either.
• 45:46
  Speaker 4: And I still regret there was a lot of time
• 45:48
  Speaker 4: I just didn't do it for myself. I'd be in
• 45:50
  Speaker 4: a lot of rooms, a lot of situations, a lot
• 45:51
  Speaker 4: of celebrities, and I didn't take the picture, I didn't
• 45:54
  Speaker 4: do the video, I didn't post about it. I was
• 45:56
  Speaker 4: doing for everyone else. And there was times where I
• 45:59
  Speaker 4: was spending millions dollars a month for brands like Bozarians
• 46:02
  Speaker 4: Ignite brand. That campaign was six hundred fifty thousand a
• 46:06
  Speaker 4: month to pay influencers to post about it. The fifty
• 46:09
  Speaker 4: and happy tea in those brands, those are three hundred
• 46:12
  Speaker 4: d five hundred m of a month. At the same time,
• 46:15
  Speaker 4: there was business guys that wanted to get famous Ty Lopez,
• 46:19
  Speaker 4: Grant Cardon. A lot of those type of characters were
• 46:22
  Speaker 4: spending six figures a month to get famous on social
• 46:25
  Speaker 4: Why because then they could leverage it to sell courses, products, books,
• 46:29
  Speaker 4: race capital, A lot of things would happen because they
• 46:31
  Speaker 4: were able to get fame in personal brand. I started
• 46:35
  Speaker 4: running contests. I started doing all these different things to
• 46:37
  Speaker 4: help people build their personal brands.
• 46:39
  Speaker 3: We did follow our contests.
• 46:40
  Speaker 4: Jake Paul's going to post the giveaway, Kim Kardashian post
• 46:43
  Speaker 4: a giveaway, giving away purses or giving away prizes. All
• 46:46
  Speaker 4: you have to do is go follow Ian, Go follow Roy, Troy,
• 46:49
  Speaker 4: go follow Rashad, go follow or in your leisure if
• 46:52
  Speaker 4: you go follow that, you have a chance to win
• 46:54
  Speaker 4: these purses, if you have a chance to win these
• 46:55
  Speaker 4: cash prizes or a car. And so I was running
• 46:58
  Speaker 4: it with Jake, I was running with Kim. I's right
• 47:00
  Speaker 4: with these follower campaigns, and I was watching what would
• 47:03
  Speaker 4: happen when these guys got famous. Well, we've seen what happens.
• 47:05
  Speaker 4: They become huge brands now. So the turning point for
• 47:09
  Speaker 4: me was twenty nineteen. I finally hired a CEO that
• 47:13
  Speaker 4: was eight years of nine years of running around with
• 47:15
  Speaker 4: the social media agency. It was called One Painting Agency.
• 47:19
  Speaker 4: I changed the elevator studio around twenty fifteen. The CEO
• 47:24
  Speaker 4: had thirty years in the TV game, and so I
• 47:27
  Speaker 4: didn't know that I could afford him. I didn't know
• 47:28
  Speaker 4: I could bring him on. I was doing eighteen million
• 47:31
  Speaker 4: in the influencer space at the Elevator Studio. He's mid
• 47:35
  Speaker 4: six figures plus equity, and I never gave up any
• 47:37
  Speaker 4: equity in Elevator Studio. I never raised any money because
• 47:39
  Speaker 4: I was just doing influencer campaigns. That was the biggest
• 47:43
  Speaker 4: turning point. This guy was the CEO for Buna Murray,
• 47:46
  Speaker 4: so ther first eight years he created Real World, Simple
• 47:49
  Speaker 4: Life road Rules, all those shows. He was the CEO
• 47:52
  Speaker 4: for eight years. Bringing that coe on change everything. We
• 47:55
  Speaker 4: went from eighteen million to sixty million in one year.
• 47:58
  Speaker 4: It allowed me to start my mass group. It allowed
• 48:01
  Speaker 4: me to start my personal brand. I started speaking in events,
• 48:03
  Speaker 4: I started throwing events. Everything started when I brought on
• 48:06
  Speaker 4: that CEO because I became unshockled from the office. I
• 48:09
  Speaker 4: could finally leave the office, go out there and be
• 48:12
  Speaker 4: on stages network, bring in clients and everything changed.
• 48:16
  Speaker 3: From that moment.
• 48:17
  Speaker 4: That's when I really started the personal brand. I had
• 48:20
  Speaker 4: my social media out there the whole time. Since twenty eleven,
• 48:23
  Speaker 4: twelve whatever, but it really didn't get big until twenty nineteen.
• 48:26
  Speaker 4: That's when the turning point happened because throwing events, making
• 48:30
  Speaker 4: content for myself, speaking other people's events, that's when it
• 48:33
  Speaker 4: all changed.
• 48:34
  Speaker 1: The powerful thing in that has kind of been the
• 48:37
  Speaker 1: theme throughout your story thus far is that these relationships
• 48:42
  Speaker 1: that you have are forstering new opportunities. Number one from
• 48:46
  Speaker 1: a working standpoint working capital, but also from the standpoint
• 48:49
  Speaker 1: of brand ambassadors, right and opportunities to invest. I know
• 48:53
  Speaker 1: you said you invested in over forty three companies. Are
• 48:55
  Speaker 1: you finding them at this time then saying hey, this
• 48:57
  Speaker 1: is a cool product.
• 48:59
  Speaker 3: Not only do I.
• 48:59
  Speaker 1: Want to be part of this campaign, how do I
• 49:01
  Speaker 1: get equity? How do I get ownership? Are you doing
• 49:03
  Speaker 1: that at the time as well?
• 49:04
  Speaker 4: Yeah, so some of the clients I have tried to
• 49:06
  Speaker 4: invest into our trade for equity. I was throwing an
• 49:10
  Speaker 4: event called Elevator Night for free, which I still throw
• 49:13
  Speaker 4: to this day, fifty eight times free event. Three hundred
• 49:16
  Speaker 4: and tow one thousand guests come there and pitch kind
• 49:19
  Speaker 4: of like a shark tank for five minutes each. If
• 49:22
  Speaker 4: you're raise any capitol here, I take nothing from it,
• 49:24
  Speaker 4: So it's free doo ten free to present. I just
• 49:27
  Speaker 4: wanted my excuse to get my investors to come there,
• 49:30
  Speaker 4: get speakers to come there. So I've had Russell Simmons
• 49:34
  Speaker 4: and Jake Paul and all these guys speak at the
• 49:35
  Speaker 4: event for free, because it was a free event and
• 49:37
  Speaker 4: it was just good for the community. I would throw
• 49:39
  Speaker 4: those events and I was cherry picking. I would find
• 49:43
  Speaker 4: a food and beverage brand. I would find a clothing brand.
• 49:45
  Speaker 4: I would find this new snack company. I would find
• 49:47
  Speaker 4: a shoe brand, etc. From throwing these events. So the
• 49:51
  Speaker 4: events would bring people to me. Everyone's posting about me
• 49:54
  Speaker 4: and the companies there and post about the Elevator Night brand,
• 49:58
  Speaker 4: Elevator Studios, my agency now they post about Elevator Night.
• 50:01
  Speaker 4: And so the free events was what brought everyone to me,
• 50:04
  Speaker 4: and then I would find these deals. There was a
• 50:07
  Speaker 4: one called Dollar Beard Club monthly box for beards. They
• 50:11
  Speaker 4: obviously got shoed by Dollar Shaped Club later, but we
• 50:14
  Speaker 4: had seventy seven thousand subscribers along the way paying twenty
• 50:17
  Speaker 4: bucks a months, so it was a good business. I
• 50:19
  Speaker 4: found that from an Elevator Night, I found a snack
• 50:22
  Speaker 4: company which I had later put in four million into
• 50:24
  Speaker 4: that brand because it started to crush it. I found
• 50:26
  Speaker 4: them when they were this big from throwing the events,
• 50:29
  Speaker 4: and so I like now only focus the last three
• 50:32
  Speaker 4: years on companies doing two to twenty million revenue. The
• 50:36
  Speaker 4: reason is zero to one million is super hard. One million,
• 50:41
  Speaker 4: two million of the same thing, But one million and
• 50:43
  Speaker 4: two million is when I know that they have some processes.
• 50:46
  Speaker 4: Two million to twenty million is when they're starting to
• 50:48
  Speaker 4: get it together right, starting to find the right flow.
• 50:51
  Speaker 4: The failure rate is much less when someone's doing nine
• 50:54
  Speaker 4: million than doing less than a million. So I don't
• 50:58
  Speaker 4: invest in startups anymore. Just find companies that are doing
• 51:01
  Speaker 4: four million, eight million, fifty million that range. I raised
• 51:05
  Speaker 4: them three to six million dollars for the company, and
• 51:07
  Speaker 4: I've raised fifty six million the last two and a half
• 51:09
  Speaker 4: years on this exact model. Finding companies doing that two
• 51:11
  Speaker 4: to twenty million is my sweet spot. It's not that
• 51:14
  Speaker 4: I wouldn't gamble on a startup company. It said I
• 51:16
  Speaker 4: wouldn't feel comfortable asking you guys to invest with me,
• 51:19
  Speaker 4: And so I'm only finding companies that are doing over
• 51:21
  Speaker 4: two million so that I can get smart friends, strategic
• 51:25
  Speaker 4: investors to invest in companies with me. If Dan wants
• 51:28
  Speaker 4: to gamble, throw inn one hundred k onto a deal,
• 51:30
  Speaker 4: I'm gambling. But I've never text you guys like hey,
• 51:33
  Speaker 4: invest in the startup ever, because if it doesn't work out,
• 51:36
  Speaker 4: it's on me. Right If it coming does seven million
• 51:39
  Speaker 4: and goes bankrupt, it's less likely you'll be mad at
• 51:41
  Speaker 4: me because they had a real shot at it, their
• 51:43
  Speaker 4: real business.
• 51:44
  Speaker 3: They really went for it.
• 51:45
  Speaker 4: If I brought you into a deal because my boy's
• 51:47
  Speaker 4: starting a company, I try to avoid those situations because
• 51:50
  Speaker 4: I had those situations in the past.
• 51:52
  Speaker 2: When you said when you got the CEO, I went
• 51:54
  Speaker 2: from eighteen million to sixteen million? Yeah, what was the
• 51:58
  Speaker 2: biggest difference for that jump?
• 51:59
  Speaker 3: And I y one.
• 52:01
  Speaker 4: I was running the entire business myself. I literally wrote
• 52:04
  Speaker 4: every caption, I literally did every contract. I literally drove
• 52:09
  Speaker 4: the products to the celebrities and influencers' houses like I
• 52:11
  Speaker 4: shipped the product. I did everything, And so the biggest
• 52:14
  Speaker 4: difference was I wasn't doing the little stuff anymore. I
• 52:18
  Speaker 4: wasn't running the day to day operation. I was now
• 52:21
  Speaker 4: being at events. And because I'm at events, I'm meeting clients,
• 52:25
  Speaker 4: because I'm speaking on stage, people are asking if they
• 52:28
  Speaker 4: can do social media through me. When they asked about
• 52:31
  Speaker 4: doing social media through me, I can pass them on
• 52:33
  Speaker 4: to the CEO now, And so me being out and
• 52:36
  Speaker 4: being the brand ambassador for Elevator Studio allowed me to
• 52:39
  Speaker 4: bring in more clients and more deals. We ended up
• 52:42
  Speaker 4: doing partnership deals with other agencies. So we started doing
• 52:47
  Speaker 4: influencer marketing and video content for BET Television twenty nineteen
• 52:51
  Speaker 4: that came from me speaking events. Another big agency was
• 52:55
  Speaker 4: doing other work for them for Bet and Boom Oracle.
• 53:00
  Speaker 4: Same agency was running Oracle, running one division of it,
• 53:03
  Speaker 4: but they didn't do influencer marketing or video content. I
• 53:06
  Speaker 4: got the Oracle exclusive for last half a decade because
• 53:10
  Speaker 4: I speaking events. Those guys were there. We ended up
• 53:13
  Speaker 4: doing a deal with together. They still did what they did.
• 53:16
  Speaker 4: We did influence our video and all of a sudden,
• 53:18
  Speaker 4: We're getting all this work because I'm out there in
• 53:21
  Speaker 4: the streets. I'm out there in the field, I'm out
• 53:23
  Speaker 4: there on stages. Me being the social butterfly out there
• 53:26
  Speaker 4: allowed to bring in more clients while having a CEO
• 53:29
  Speaker 4: run the operation. And so a lot of times people
• 53:33
  Speaker 4: worry about doing partnership deals or having a partner. Your
• 53:36
  Speaker 4: partnershould be very different than you. If someone If you
• 53:40
  Speaker 4: have two partners that are saying that are either both introverts,
• 53:42
  Speaker 4: or both extroverts, or both love accounting, or both love
• 53:45
  Speaker 4: to be in sales, you need to have that counterbalance.
• 53:49
  Speaker 4: And so I had a CEO that just loves running
• 53:52
  Speaker 4: the business. He doesn't want to be on stage. I
• 53:54
  Speaker 4: didn't notice that you mentioned his name here. He doesn't
• 53:56
  Speaker 4: want to be known in that like he wants to
• 53:58
  Speaker 4: be the guy running the show, running the operation. I
• 54:02
  Speaker 4: want the name for the not for the ego part
• 54:04
  Speaker 4: of it, the function part of it. I want to
• 54:06
  Speaker 4: be famous for function, the same way that Damon John
• 54:09
  Speaker 4: needs to be famous for function. The more famous Damon
• 54:11
  Speaker 4: John gets, the more famous I get, The more deals
• 54:13
  Speaker 4: come in, the more partnerships come in, the more brands
• 54:15
  Speaker 4: come in, the more clients come in, the more stages
• 54:17
  Speaker 4: and more speaking events. Everything happens fame from personal brand,
• 54:22
  Speaker 4: so a lot.
• 54:23
  Speaker 1: I'm sitting here and I'm thinking number one, Dan must
• 54:26
  Speaker 1: have a photographic memory, because he hasn't missed a detail
• 54:30
  Speaker 1: since ninety nine. But I also wonder how financially disciplined
• 54:35
  Speaker 1: or how did you get so financially disciplined, because we're
• 54:37
  Speaker 1: not talking about small sums of money sixty five dollars
• 54:42
  Speaker 1: deal going in two thousand and nine. You're talking about, hey,
• 54:45
  Speaker 1: we went from eighteen million obviously the company did, to
• 54:48
  Speaker 1: sixty million.
• 54:49
  Speaker 3: How are you managing money?
• 54:51
  Speaker 1: Have you always been strategically disciplined when it came to it.
• 54:56
  Speaker 4: So I'm disciplined the sense that I have a in
• 55:00
  Speaker 4: tense value of money. But I'm also a gambler. I'm
• 55:03
  Speaker 4: willing to take risk, and I know that if something
• 55:06
  Speaker 4: doesn't work out, I'm going to figure it out how
• 55:08
  Speaker 4: to make my comeback.
• 55:09
  Speaker 3: I've had it. What happened with online poker.
• 55:12
  Speaker 4: Losing sixty five million over night didn't mean I had
• 55:14
  Speaker 4: another sixty five million. I mean I had nothing, and
• 55:16
  Speaker 4: I started the agency and the deals and consulting built
• 55:20
  Speaker 4: myself back up. So I've disciplined the sense that I'm
• 55:24
  Speaker 4: obsessed with investing. I have this one thing that I
• 55:27
  Speaker 4: talk about at every events and every speech and podcast.
• 55:31
  Speaker 4: It's called forty forty twenty. I invest forty percent low risk,
• 55:35
  Speaker 4: forty percent meeting risk, twenty percent high risk. I've talked
• 55:38
  Speaker 4: about the same strategy my whole life, because that's my
• 55:42
  Speaker 4: only thing that keeps me balanced. If it wasn't for
• 55:45
  Speaker 4: forty forty twenty, I would be so all in on
• 55:47
  Speaker 4: the high risk because I don't care about being broke.
• 55:50
  Speaker 4: I don't care about making a comeback. I don't care.
• 55:52
  Speaker 4: I have no emotion or ego about failures. I'm gonna
• 55:56
  Speaker 4: have failure because I take a lot of shots, and
• 55:59
  Speaker 4: so because of that, I would be so heavy investing
• 56:01
  Speaker 4: in just high risk because I have such high risk tolerance.
• 56:04
  Speaker 4: I've been through the hardest things in the world. I've
• 56:06
  Speaker 4: lost millions, I've had people die, I've had all the
• 56:08
  Speaker 4: things that all the situation that can come from it.
• 56:11
  Speaker 4: So I have no emotion to losing it all. So
• 56:13
  Speaker 4: the forty forty twenty thing is I want forty percent
• 56:16
  Speaker 4: low risk that does like five to nine percent for
• 56:19
  Speaker 4: the year. I want those things to be boring. I
• 56:21
  Speaker 4: don't touch it. That's my discipline.
• 56:23
  Speaker 3: Part.
• 56:24
  Speaker 4: The medium risk is what most people like, ten to
• 56:26
  Speaker 4: thirty percent for the year. Real estate, stock market, cash
• 56:30
  Speaker 4: flown businesses. That's what I enjoy. That's what most people enjoy.
• 56:33
  Speaker 4: That's investing in things like that, real estate, stock market,
• 56:35
  Speaker 4: cashloine businesses. The twenty percent. The reason has to be
• 56:38
  Speaker 4: twenty percent or lower is this is high risk, this
• 56:42
  Speaker 4: is cryptocurrency, this is angel investing. I have passions for
• 56:46
  Speaker 4: these things, but I would be very heavy into those
• 56:49
  Speaker 4: if it wasn't for me having discipline over here, very.
• 56:52
  Speaker 3: Shit teacher, Okay.
• 56:55
  Speaker 2: Social media and act to social media. A lot of
• 56:58
  Speaker 2: people may have followings. Everybody wants to be an influencer
• 57:01
  Speaker 2: these days, but very few people really have figured out
• 57:03
  Speaker 2: how to really really make money on a lot of
• 57:05
  Speaker 2: people have followers or they are influencers and they have podcasts,
• 57:11
  Speaker 2: and they they don't they haven't figured it out right.
• 57:14
  Speaker 2: They're waiting for ad deals. That's then that's their way,
• 57:16
  Speaker 2: or they're trying to find how to get brand partnerships
• 57:19
  Speaker 2: to do commercials. If you were advising somebody, somebody has
• 57:24
  Speaker 2: a following, somebody's an influencer, break down, you know a
• 57:28
  Speaker 2: business model for them? In twenty twenty six.
• 57:32
  Speaker 4: You said the perfect few words. They're waiting for ad deals.
• 57:37
  Speaker 4: It's not just going to show up in their bank account.
• 57:40
  Speaker 4: They're not just gonna get knock on the door from
• 57:42
  Speaker 4: Coca Cola or Gatorade or Fiji Water. It doesn't just
• 57:47
  Speaker 4: happen like that. Unless you're a big, big, big name.
• 57:50
  Speaker 4: To stand out as a social media influencer, a podcast
• 57:53
  Speaker 4: or anyone that makes money from brands, you have to actively.
• 57:56
  Speaker 3: Reach out to them. It is free to do.
• 58:00
  Speaker 4: You have access to them through social media, LinkedIn, Twitter, email,
• 58:05
  Speaker 4: carry your pigeon. I don't care how you get ahold
• 58:07
  Speaker 4: of them. You actively reaching out as an influencer, you
• 58:09
  Speaker 4: will make some money. You actively reach out because you
• 58:12
  Speaker 4: want a podcast deal or you want people to endorse
• 58:14
  Speaker 4: your podcast.
• 58:15
  Speaker 3: You can get people to do that.
• 58:16
  Speaker 4: I'm not saying you're gonna go get millions of dollars, but
• 58:18
  Speaker 4: can you ask for five hundred bucks an episode when
• 58:20
  Speaker 4: you first start out, Yes, and you might get three
• 58:22
  Speaker 4: or four people do that well. If you put up
• 58:25
  Speaker 4: four podcasts a month to brand episode and you're making
• 58:27
  Speaker 4: eight grand a month, that's one hundred grand year, and
• 58:30
  Speaker 4: you're out pacing most people in our society to do
• 58:34
  Speaker 4: a podcast an hour a week. People don't reach out
• 58:38
  Speaker 4: and the influencer game. I've been preaching this for the
• 58:40
  Speaker 4: last fifteen years. If you want to get with a
• 58:43
  Speaker 4: clothing brand and DM them, message them, tag them if
• 58:47
  Speaker 4: you want to get with the beverage brand, message them,
• 58:50
  Speaker 4: DM them, tag them. It's easy to find the executives
• 58:52
  Speaker 4: of every brand in the world. If you go through LinkedIn,
• 58:55
  Speaker 4: go through Twitter, search online, you can get a hold
• 58:57
  Speaker 4: of anybody you want. You can get a hold of
• 58:59
  Speaker 4: any any brand, etc. Most people do exactly what you said.
• 59:04
  Speaker 4: They're just waiting. They're waiting and expecting it to work out.
• 59:08
  Speaker 4: It literally doesn't work like that. The influencers that go
• 59:11
  Speaker 4: out and make money are the ones that just go
• 59:13
  Speaker 4: after it. They want to get a fashion deal, they
• 59:16
  Speaker 4: go message forty different fashion brands and for them respond
• 59:20
  Speaker 4: how much does it cost you? Nothing? You just copy
• 59:22
  Speaker 4: and pasted. If you want to go out there. I
• 59:26
  Speaker 4: will also say this very practically, make a one page
• 59:30
  Speaker 4: PDF about you. Here's your Instagram, your Facebook, your LinkedIn,
• 59:34
  Speaker 4: your Twitter, your Snapchat, your TikTok, your YouTube. You put
• 59:38
  Speaker 4: all your major platforms on one page. I've got twelve
• 59:40
  Speaker 4: thousand followers here, one hundred thousand followers here, three thousand
• 59:43
  Speaker 4: followers here. You put all your platforms there, a one
• 59:46
  Speaker 4: paragraph about your story, your phone number, your email, how
• 59:50
  Speaker 4: to get a hold of you, and what your three
• 59:52
  Speaker 4: rates are. One post, one month, one year. If you
• 59:56
  Speaker 4: send out out to brands, and you send out to
• 59:58
  Speaker 4: fifty brands, some of them will respond. If they don't,
• 1:00:01
  Speaker 4: it costs you nothing. But what if they do. And
• 1:00:05
  Speaker 4: I've watched it work so many times, and if you
• 1:00:08
  Speaker 4: just send those out on a daily basis, So the
• 1:00:10
  Speaker 4: brands that you want, And next thing I'll say is
• 1:00:12
  Speaker 4: also of practicality. Think of yourself of what you eat,
• 1:00:17
  Speaker 4: what you drink, and what you wear, what you use
• 1:00:20
  Speaker 4: on your phone. Those are the brands that you reach
• 1:00:22
  Speaker 4: out to. You like certain brand of shoes, go get
• 1:00:26
  Speaker 4: a hold of them. You like certain types of pants.
• 1:00:29
  Speaker 4: There's eight brands that you like. Message those eight brands repeatedly.
• 1:00:32
  Speaker 4: I'm not saying to annoy them every single day, but
• 1:00:34
  Speaker 4: every single week or month. Keep messaging those brands, and
• 1:00:37
  Speaker 4: look at yourself as what you eat, drink, and wear
• 1:00:39
  Speaker 4: and use that should be your categories. Try to get
• 1:00:42
  Speaker 4: a hold of cash, app Wells, Fargo or Stripe. Try
• 1:00:46
  Speaker 4: to get a hold of Gatorade, feed you water, etc.
• 1:00:49
  Speaker 4: Try to get a hold of this brand, that brand,
• 1:00:50
  Speaker 4: or that brand. Try to get a hold of the
• 1:00:52
  Speaker 4: brands of every category for sunglasses or earrings, or hats
• 1:00:56
  Speaker 4: or shoes or socks. You like to wear socks a lot.
• 1:00:59
  Speaker 4: Everybody wear socks. Is there certain brands you like? Go
• 1:01:01
  Speaker 4: get hell of the bombas from Dam of John. Go
• 1:01:04
  Speaker 4: get ahold of Nike because you like Nike. Look at
• 1:01:06
  Speaker 4: yourself in every category and try to get someone to
• 1:01:09
  Speaker 4: sponsor your food, your beverage, your protein, your credit cards,
• 1:01:12
  Speaker 4: whatever the things that you use. You like robin Hood,
• 1:01:15
  Speaker 4: get a hold of robin Hood. You don't like Robinhood.
• 1:01:17
  Speaker 4: You like polymarket, Go message and tweet a polymarket. The
• 1:01:20
  Speaker 4: downside is zero. But what if two of those brands
• 1:01:23
  Speaker 4: hit you up and say yes and they pay you
• 1:01:25
  Speaker 4: two grand five rand a month? Too often people are
• 1:01:30
  Speaker 4: just waiting and hoping that it's going to come to them.
• 1:01:33
  Speaker 4: Waiting and hoping is not a strategy.
• 1:01:35
  Speaker 1: It's not work you talked about. I mean, that's interesting, right,
• 1:01:38
  Speaker 1: you talk about alignment. That's what I'm hearing you talk
• 1:01:40
  Speaker 1: about consistency and being optimistic. Right, you're having that idea like, Yo,
• 1:01:44
  Speaker 1: this could work. Waiting game obviously is something that's not
• 1:01:48
  Speaker 1: gonna work. What are some other things that the people
• 1:01:51
  Speaker 1: who are doing the influencer marketing, what are they doing
• 1:01:55
  Speaker 1: right that the others are doing wrong right, So like,
• 1:01:57
  Speaker 1: if I'm not getting this right right now, what are
• 1:02:00
  Speaker 1: the things I should look inside myself self reflect and say, oh,
• 1:02:04
  Speaker 1: I gotta change the hat.
• 1:02:05
  Speaker 4: Yes, most people social media post about themselves, not about
• 1:02:09
  Speaker 4: their fans, not about their audience. They're focused on their ego.
• 1:02:14
  Speaker 4: They're posting the perfect er. Look at me, I was
• 1:02:16
  Speaker 4: working out, not hey, I lost eighteen pounds because I
• 1:02:20
  Speaker 4: took first form supplements. I did seventy five hard. I
• 1:02:23
  Speaker 4: drank water every single morning. I did this to sleep.
• 1:02:26
  Speaker 4: Not teaching them anything, They just showed them the h
• 1:02:28
  Speaker 4: I'm buff girl. Posting a hot, hot girl bikini picture
• 1:02:32
  Speaker 4: doesn't say oh, this is how I lost eleven pounds,
• 1:02:34
  Speaker 4: This is how I keep my bikini body like this,
• 1:02:36
  Speaker 4: This is the supplements I take.
• 1:02:38
  Speaker 3: This is what I do.
• 1:02:39
  Speaker 4: That post will do really, really well, because you're making
• 1:02:41
  Speaker 4: for your audience. If you make it for yourself, we're
• 1:02:45
  Speaker 4: not gonna keep engaging. There's only so many times we're
• 1:02:48
  Speaker 4: gonna put the fire fire fire emoji. There's only so
• 1:02:50
  Speaker 4: many times we're gonna tell you how good you look
• 1:02:51
  Speaker 4: or how hot you are. You've got to teach us,
• 1:02:54
  Speaker 4: you gotta make us laugh. You gotta show something interesting
• 1:02:57
  Speaker 4: as your followers. Most people's content is for the themselves,
• 1:03:00
  Speaker 4: not for their audience, and they wonder why it goes
• 1:03:04
  Speaker 4: down and down and down in engagement, because what are
• 1:03:06
  Speaker 4: we supposed to say on your seventh selfie? What about
• 1:03:09
  Speaker 4: your seventieth selfie? Because we're following you for a year
• 1:03:11
  Speaker 4: or two, what about your seven hundred selfie? What do
• 1:03:12
  Speaker 4: you want me to say? I'm not gonna keep doing
• 1:03:15
  Speaker 4: that over and over and over. Tell me where you
• 1:03:17
  Speaker 4: bought that shirt from. Tell me why you did this.
• 1:03:20
  Speaker 4: Tell me why you're going to this movie theater. Tell
• 1:03:22
  Speaker 4: me why this funny thing is happening. Tell me why
• 1:03:24
  Speaker 4: you thought Anthony Joshua was gonna win. Tell me why
• 1:03:26
  Speaker 4: you thought this happened in the politics or government, like
• 1:03:29
  Speaker 4: talk to us. Most people do it for themselves. Most
• 1:03:33
  Speaker 4: people do it for their own ego. The other problem
• 1:03:36
  Speaker 4: is their captions are way off. Captions are based on
• 1:03:40
  Speaker 4: human psychology. If we cannot read the sentence or the paragraph,
• 1:03:45
  Speaker 4: we're not gonna read it at all. And so when
• 1:03:48
  Speaker 4: people are tagging for here's the photographer, here's the makeup artist, this,
• 1:03:52
  Speaker 4: here's that I don't know to go follow Fashionova or
• 1:03:55
  Speaker 4: pretty little Thing. I don't know to go buy from
• 1:03:57
  Speaker 4: this product or brand because you tagged five other things.
• 1:04:00
  Speaker 4: If you're trying to get us to buy from you,
• 1:04:03
  Speaker 4: like buy your course, or buy your product, or buy
• 1:04:05
  Speaker 4: your personal training program. If you tag for the things,
• 1:04:08
  Speaker 4: I'm not going to see that. If you give us
• 1:04:10
  Speaker 4: too many options, we choose none. And so people's comments
• 1:04:14
  Speaker 4: and captions section it's just bad because it's unreadable. They're
• 1:04:18
  Speaker 4: putting in inside jokes or they're tagging multiple people in it.
• 1:04:21
  Speaker 4: We are not going to read it, and if we're
• 1:04:22
  Speaker 4: not going to read it, we're not going to take
• 1:04:23
  Speaker 4: an action. Instagram Stories, if you wouldn't want to see it,
• 1:04:29
  Speaker 4: don't post it. If you don't want to see someone salid,
• 1:04:32
  Speaker 4: don't post your salad. If you don't want to see
• 1:04:34
  Speaker 4: someone posting the floor for six seconds before they pan up,
• 1:04:37
  Speaker 4: don't post the flour for six seconds and then pan up.
• 1:04:40
  Speaker 4: Because the human that's scrolling through makes a decision within
• 1:04:44
  Speaker 4: three seconds if they're going to watch, so in the
• 1:04:46
  Speaker 4: first three seconds, we're going to make a decision. Why
• 1:04:48
  Speaker 4: are you starting off with showing the floor before you
• 1:04:51
  Speaker 4: show us the nightclub you're at? Or before you show
• 1:04:53
  Speaker 4: us the office that you're at, or before you show
• 1:04:54
  Speaker 4: us New York City or Paris. Make your content about
• 1:04:58
  Speaker 4: things you want to see. Your content of what you
• 1:05:01
  Speaker 4: want your audience to learn from. You make it valuable
• 1:05:03
  Speaker 4: and people will follow you.
• 1:05:06
  Speaker 2: So as far as monetization, you talked about like from
• 1:05:09
  Speaker 2: an influencer standpoint, reaching out to brands in our world.
• 1:05:12
  Speaker 2: As far as like people that have businesses or like
• 1:05:14
  Speaker 2: online business people right talk about that. As far as
• 1:05:17
  Speaker 2: it's become very popular over the last six years, click
• 1:05:21
  Speaker 2: funnels and events and courses and ebooks, what is your
• 1:05:28
  Speaker 2: advice to people to galvanize a community and actually have
• 1:05:33
  Speaker 2: some level of monetary compensation for value add.
• 1:05:37
  Speaker 4: So you have to do what it's called setup shop. You
• 1:05:40
  Speaker 4: have to choose a platform like click funnels or go
• 1:05:42
  Speaker 4: high level. I use Go high Level. Now, you have
• 1:05:45
  Speaker 4: to find a platform to be your back end, like
• 1:05:47
  Speaker 4: fan Basis or one of those brands. Set up shop
• 1:05:49
  Speaker 4: so that you can accept money easily. Set up every
• 1:05:53
  Speaker 4: single social media platform because you have to build what
• 1:05:56
  Speaker 4: it's called omnipresence. You know, people, if you love Twitter, Facebook,
• 1:06:00
  Speaker 4: and I like Instagram, that means that he needs to
• 1:06:03
  Speaker 4: be on all those platforms because you don't know where
• 1:06:05
  Speaker 4: your audience enjoys to take your content in and I
• 1:06:07
  Speaker 4: might follow you on multiple platforms but not see you
• 1:06:10
  Speaker 4: on every platform because of the way the algorithm works.
• 1:06:13
  Speaker 4: So you have to be on all six major platforms.
• 1:06:16
  Speaker 4: You have to have your own website, so it's easy
• 1:06:18
  Speaker 4: if I want to go down the rabbit holes, I'm like,
• 1:06:19
  Speaker 4: oh man, I really like your content. I really want
• 1:06:22
  Speaker 4: to buy from EIL University. I need to be able
• 1:06:25
  Speaker 4: to go to that website, that landing page and make
• 1:06:27
  Speaker 4: a decision.
• 1:06:29
  Speaker 3: Your purchase order.
• 1:06:30
  Speaker 4: The way to buy your ad to carte has to
• 1:06:33
  Speaker 4: be what's called above the fold, meaning if I go
• 1:06:36
  Speaker 4: to university, for example, on the top of the website.
• 1:06:40
  Speaker 4: If I'm on my phone, it should be on the
• 1:06:41
  Speaker 4: very first page. It's called above the fold. If I
• 1:06:43
  Speaker 4: have to scroll even a little bit, your engagement's way down,
• 1:06:46
  Speaker 4: your conversion rates way down even to scroll, which takes
• 1:06:49
  Speaker 4: me no effort besides doing this above the fold. So
• 1:06:52
  Speaker 4: if you guys are building it, you need to have
• 1:06:54
  Speaker 4: your website, your social media, your bio, your photo, everything seamless. Yes,
• 1:07:00
  Speaker 4: because we as a community have add and it's getting worse.
• 1:07:06
  Speaker 4: The reason that vine and TikTok and short form video
• 1:07:09
  Speaker 4: YouTube shorts. It's called YouTube shorts for reason because we
• 1:07:12
  Speaker 4: have a short attention span. Because of that, you've got
• 1:07:16
  Speaker 4: to make it very simple. When someone sees your social
• 1:07:18
  Speaker 4: media on every platform, they see your website, or they
• 1:07:20
  Speaker 4: see your checkout page. It has to be easy to
• 1:07:22
  Speaker 4: buy from you. You can't have just one option. You
• 1:07:25
  Speaker 4: need to have Apple pay or bitcoin or cash app,
• 1:07:30
  Speaker 4: any way that they can pay you. You should be
• 1:07:31
  Speaker 4: able to accept money. Too often people have one way
• 1:07:33
  Speaker 4: to check out. You've got to have multiple options for
• 1:07:36
  Speaker 4: the payment processing different That part is super super important.
• 1:07:40
  Speaker 4: If you have a high ticket, like you're selling a
• 1:07:42
  Speaker 4: course thousand dollars or more, you need to have something
• 1:07:44
  Speaker 4: that allows you, like a fan basis type company that
• 1:07:47
  Speaker 4: allows you to do payments, that allows you to for
• 1:07:50
  Speaker 4: people to pay you one hundred bucks a month instead
• 1:07:52
  Speaker 4: of a thousand bucks up front, for example. You need
• 1:07:55
  Speaker 4: these things to happen because you need to act as
• 1:07:58
  Speaker 4: if they're going to buy from you, and we know
• 1:08:01
  Speaker 4: if there's any friction, it's unlikely we're going to buy.
• 1:08:04
  Speaker 3: What do you do when you go and you add the.
• 1:08:05
  Speaker 4: Cart and there's some pop up and this happened, that happens,
• 1:08:08
  Speaker 4: you exit, you leave. You have to have no friction
• 1:08:12
  Speaker 4: for someone to purchase from you, and so this is
• 1:08:14
  Speaker 4: super important. So when someone first sees you, it's easy
• 1:08:17
  Speaker 4: to understand who you are. When they first see you,
• 1:08:20
  Speaker 4: something's appealing about it. So your bio should have some
• 1:08:23
  Speaker 4: highlights in it what you've done or what you care about.
• 1:08:26
  Speaker 4: When they actually take the step to go to your
• 1:08:28
  Speaker 4: website or click your link, or click on your stories
• 1:08:30
  Speaker 4: and go to one to make a purchase decision, they
• 1:08:32
  Speaker 4: have to make a decision right away. If someone has
• 1:08:35
  Speaker 4: come to your website to make a purchasing decision, you've
• 1:08:39
  Speaker 4: got to offer it right at the very beginning above
• 1:08:41
  Speaker 4: the fold. Below that you're then justifying who you are,
• 1:08:45
  Speaker 4: why this should buy from you. Buy my fitness course,
• 1:08:48
  Speaker 4: buy my stock training course, buy my credit repair course,
• 1:08:51
  Speaker 4: whatever that thing is. You've got to explain all that
• 1:08:53
  Speaker 4: below the option because a lot of people are going
• 1:08:55
  Speaker 4: there ready to make a purchase. So the long winuted
• 1:08:59
  Speaker 4: answer is setting up shop, making it very easy to
• 1:09:02
  Speaker 4: find you. Once they found you, make it easy to
• 1:09:04
  Speaker 4: make a decision once they made a decision, make it
• 1:09:06
  Speaker 4: really easy to pay you.
• 1:09:08
  Speaker 3: This is a tricky part because.
• 1:09:12
  Speaker 1: Before that, it's like you have to build a relationship,
• 1:09:14
  Speaker 1: you have to build a community. But you don't want
• 1:09:17
  Speaker 1: to always sound like it's transactional. No, So like, how
• 1:09:21
  Speaker 1: does one balance that?
• 1:09:22
  Speaker 4: Yep, So the famous Gary Vee line the jab jab
• 1:09:26
  Speaker 4: jab right hook that book. That concept is very good.
• 1:09:30
  Speaker 4: The job job jab right hook concept is Monday, you're
• 1:09:32
  Speaker 4: posting fitness. Tuesday, you're posting with your dogs. Wednesday you're
• 1:09:36
  Speaker 4: posting fitness and with your kids. Thursday. By the way,
• 1:09:38
  Speaker 4: I have this program. I can help you lose fifteen
• 1:09:41
  Speaker 4: pounds in six months by my course. Friday, you're posting
• 1:09:44
  Speaker 4: with your friends going out to the club. Saturday you're
• 1:09:46
  Speaker 4: posting hiking and yoga. Sunday. By the way, guys, guess what,
• 1:09:50
  Speaker 4: I have a fifty percent off by my course, posting
• 1:09:53
  Speaker 4: from church at one pm, have your Sunday night. Blah
• 1:09:56
  Speaker 4: blah blah. Monday you're posting. The job job jab is
• 1:10:00
  Speaker 4: posting your content, teaching them, making them laugh, showing your lifestyle,
• 1:10:04
  Speaker 4: making them buy into you. Because there's hundreds of thousand
• 1:10:07
  Speaker 4: people selling the same exact type of fitness course, hundreds
• 1:10:10
  Speaker 4: of thousand people can offer how to lose fifteen pounds
• 1:10:12
  Speaker 4: and six months, lots of options for that. They are
• 1:10:15
  Speaker 4: buying into you. And the way to build you is
• 1:10:18
  Speaker 4: to make people want to listen to you. They want
• 1:10:20
  Speaker 4: to watch you. The reason we buy from certain characters
• 1:10:23
  Speaker 4: and the reason we buy certain products or programs is
• 1:10:25
  Speaker 4: we like that person, that storyline. We have this in
• 1:10:29
  Speaker 4: our minds, something about their story. Us as humans remember stories.
• 1:10:34
  Speaker 4: We all know fifty cent got shot nine times. Why
• 1:10:37
  Speaker 4: we all know Litla Wayne's greatest rapper alive. They tell
• 1:10:39
  Speaker 4: us it in the songs on social That's burn into
• 1:10:43
  Speaker 4: our minds. There's a storyline to them, and because of that,
• 1:10:46
  Speaker 4: we want to buy their products. And the products is fungible.
• 1:10:49
  Speaker 4: It could be anything, whether they're selling vitamin water, whether
• 1:10:53
  Speaker 4: they're selling products, or they're selling movies and TV shows
• 1:10:55
  Speaker 4: like Power. We think of fifty cent for different parts
• 1:10:57
  Speaker 4: of his brand, but we remember this famous thing from
• 1:11:01
  Speaker 4: twenty five years ago about him getting shot nine times.
• 1:11:03
  Speaker 4: That is a story that we are bought into. And
• 1:11:05
  Speaker 4: so when you think about certain characters, you have to
• 1:11:09
  Speaker 4: build that brand up. The way that you build community
• 1:11:12
  Speaker 4: is that you are teaching them, making them laugh, showing
• 1:11:15
  Speaker 4: them something interesting, or showing them something timely. It's four
• 1:11:18
  Speaker 4: things funny, interesting, something timely, or something and also in
• 1:11:24
  Speaker 4: their space, meaning can it be something that's going to
• 1:11:27
  Speaker 4: help them in their life. If it's not, they might
• 1:11:30
  Speaker 4: refer you to someone. They're never going to buy from you.
• 1:11:32
  Speaker 4: If you teach them something, they will afford it to
• 1:11:34
  Speaker 4: their friends. They'll repost you, they will buy into you.
• 1:11:38
  Speaker 4: If you make things about yourself, they will not think
• 1:11:41
  Speaker 4: about you in the community because they're thinking of you
• 1:11:42
  Speaker 4: as selfish. If you are teaching people and making them laugh,
• 1:11:46
  Speaker 4: you guys obviously are teaching people invest best university, etc.
• 1:11:50
  Speaker 4: Because of that, you have very passionate people that will
• 1:11:53
  Speaker 4: buy from you, very passionate because day after day you're
• 1:11:57
  Speaker 4: teaching them about stock market, how to invest, how to trade,
• 1:11:59
  Speaker 4: your showing them other characters through your podcast. You guys
• 1:12:03
  Speaker 4: are the perfect example. That's why I'm always so passionate
• 1:12:04
  Speaker 4: about your brand. Over these years, I've been obsessed with
• 1:12:07
  Speaker 4: what you guys are doing. You're throwing these live events,
• 1:12:10
  Speaker 4: you're teaching people, and the butterfly effect.
• 1:12:12
  Speaker 3: Is far greater than you'll ever know.
• 1:12:15
  Speaker 4: When you teach people and they go out there and
• 1:12:17
  Speaker 4: make their own money, or they build their own business
• 1:12:19
  Speaker 4: and they open up their four restaurants in their community.
• 1:12:21
  Speaker 4: That creates jobs, that creates things in their community and
• 1:12:24
  Speaker 4: their city. To me, it's almost like a form of charity.
• 1:12:27
  Speaker 4: But what you guys are doing almost has a form
• 1:12:29
  Speaker 4: of charity too, it because you're creating people to make
• 1:12:31
  Speaker 4: their own money far greater than you'll ever know. Twenty
• 1:12:33
  Speaker 4: five thousand people go to invest Fest, six hundred them
• 1:12:36
  Speaker 4: go out and create businesses, make partnerships and deals. Two
• 1:12:39
  Speaker 4: hundred of them that start dating and creating babies and
• 1:12:41
  Speaker 4: get married there. The butterfly effect of live events and
• 1:12:43
  Speaker 4: teaching is why you have such a strong passionate community.
• 1:12:47
  Speaker 4: That's also why I've been one of your biggest fans
• 1:12:48
  Speaker 4: watching you guys, because of the butterfly effect of what
• 1:12:50
  Speaker 4: it does. Everything I just said, Think about the emotion
• 1:12:54
  Speaker 4: of how I said it. It's because I am a
• 1:12:56
  Speaker 4: follower of you guys. I've been learning from you guys.
• 1:12:59
  Speaker 4: I've watched what you guys do, and so I'm the
• 1:13:01
  Speaker 4: perfect example of I would buy from you because I've
• 1:13:03
  Speaker 4: watched what you do for other people, and I've watched
• 1:13:05
  Speaker 4: where you taught me. Anyone that's listening can create that
• 1:13:08
  Speaker 4: same thing, only if they're actually really good at it.
• 1:13:12
  Speaker 4: You have to be really good at real estate to
• 1:13:14
  Speaker 4: treat real estate. You have to be really good at
• 1:13:15
  Speaker 4: fitness and helping someone lose fifteen pounds because you actually
• 1:13:18
  Speaker 4: know how to do it. Competence leads to confidence. If
• 1:13:22
  Speaker 4: you get really smart and really grand learn and get
• 1:13:25
  Speaker 4: really good at a topic, whether it's stock trading, creditor
• 1:13:27
  Speaker 4: pair fitness, health, etc. People will believe you and people
• 1:13:31
  Speaker 4: will buy from you. But you have to get really
• 1:13:33
  Speaker 4: good at it. You cannot fake it till you make
• 1:13:34
  Speaker 4: and you have to actually good at it.
• 1:13:37
  Speaker 2: Before we leave, talk about events. Talk about your events.
• 1:13:40
  Speaker 3: You do vents.
• 1:13:41
  Speaker 2: Yeah, you recently just did an event, right, oh yeah,
• 1:13:43
  Speaker 2: So talk about that as far as how you got
• 1:13:46
  Speaker 2: into the event space, how you've scaled that, and your
• 1:13:49
  Speaker 2: thought process around doing events.
• 1:13:51
  Speaker 4: So I throw forty two events a year and I
• 1:13:54
  Speaker 4: call it free, cheap, affordable, holy shit. So free is
• 1:13:59
  Speaker 4: elevator and totally free throwing a fifty eight times three
• 1:14:02
  Speaker 4: hundred to one thousand guests to pop up event. So
• 1:14:05
  Speaker 4: we don't tell anybody until few days before it goes
• 1:14:07
  Speaker 4: because it's free. Cheap is Aspire tours like one hundred
• 1:14:12
  Speaker 4: bucks to five hundred bucks. Those events are twelve times
• 1:14:14
  Speaker 4: around the country. I have what's called the Man in
• 1:14:16
  Speaker 4: the Arena Tour. It's all men's event. We get a
• 1:14:18
  Speaker 4: couple thousand men in their one day intense experience with
• 1:14:21
  Speaker 4: bringing David Goggins and bringing very intense to help men
• 1:14:24
  Speaker 4: get better and stronger for their households and communities. One
• 1:14:27
  Speaker 4: hundred bucks to five hundred bucks. So that's the cheap,
• 1:14:29
  Speaker 4: affordable type affordable. On the mastermind side is we do
• 1:14:34
  Speaker 4: like two K to five K boot camps. We do
• 1:14:37
  Speaker 4: a twenty k mastermind like things that are affordable to
• 1:14:39
  Speaker 4: help people really grow their business that are already doing
• 1:14:42
  Speaker 4: a million, two million, five million, Holy shit, is I
• 1:14:45
  Speaker 4: have one called one hundred million Mastermind Experience. It's one
• 1:14:48
  Speaker 4: hundred thousand dollars per person to one hundred people that
• 1:14:50
  Speaker 4: have do ten million or more in revenue. Though that's
• 1:14:53
  Speaker 4: my seventh theear coming up in January's my seventh year
• 1:14:55
  Speaker 4: of throwing that event. That also started back in that
• 1:14:58
  Speaker 4: story of the hiring the CEO. I started it right
• 1:15:01
  Speaker 4: after I hired the CEO one hundred thousand dollars per person.
• 1:15:04
  Speaker 4: I sold one hundred spots in two months. That's ten
• 1:15:07
  Speaker 4: million dollars in revenue. So I thought it was too
• 1:15:09
  Speaker 4: expensive to hire that CEO. But it changed my life
• 1:15:11
  Speaker 4: because I created this mastermind from finally having more time.
• 1:15:15
  Speaker 4: The live events, to me, is something I'll be doing
• 1:15:18
  Speaker 4: for many, many years, and live events will be more
• 1:15:20
  Speaker 4: important than ever. You heard recently the owner of Endeavor
• 1:15:23
  Speaker 4: and Gary VeVe keep talking about it and Elon Musk.
• 1:15:27
  Speaker 4: Live events will be the only true commodity soon because
• 1:15:31
  Speaker 4: if people don't have to work as much, or people
• 1:15:34
  Speaker 4: their jobs give them more time, they're gonna go to
• 1:15:36
  Speaker 4: live events more than ever. If they're scrolling through and
• 1:15:39
  Speaker 4: dealing with AI and social media too much, in person
• 1:15:42
  Speaker 4: becomes the true commodity. People are gonna go to events
• 1:15:45
  Speaker 4: more than ever. So I've quadrupled down on events. I
• 1:15:48
  Speaker 4: partnered with events dot COM's huge company at San Diego.
• 1:15:51
  Speaker 4: I'm throwing these forty two events a year as often
• 1:15:54
  Speaker 4: as I can because I truly believe that people need this.
• 1:15:58
  Speaker 4: They need to come together, they need to to invest best,
• 1:16:00
  Speaker 4: they need to come to these events, and so I'm
• 1:16:02
  Speaker 4: going to keep doing these events for the rest of
• 1:16:03
  Speaker 4: my life.
• 1:16:04
  Speaker 3: Incredible. You talked about before the Who's Your Daddy thing?
• 1:16:08
  Speaker 1: Yep, So as a Yankee guy, we we know two
• 1:16:12
  Speaker 1: thousand and three, Pedro says that just specistic.
• 1:16:16
  Speaker 3: How did that come?
• 1:16:17
  Speaker 4: It was an interesting scenario because I loved it right.
• 1:16:19
  Speaker 4: It was on the cover Revery newspaper, magazine, television. It
• 1:16:22
  Speaker 4: was like chanting, Who's your Daddy?
• 1:16:24
  Speaker 3: Like it was great.
• 1:16:27
  Speaker 4: But I do own the trademarks, and I owned all
• 1:16:30
  Speaker 4: the clothing, the brands. I own it for barbecue sets
• 1:16:32
  Speaker 4: and physical products, greeting cards, paper everything, sixteen different classes,
• 1:16:36
  Speaker 4: three hundred products. And so I went to the MLB.
• 1:16:39
  Speaker 4: I'm like, I want you to do this. This is great,
• 1:16:42
  Speaker 4: but I'm at your stadium and you're selling the shirts.
• 1:16:44
  Speaker 4: You can't do that, right unless you give me a percentage,
• 1:16:47
  Speaker 4: And there basically told me to buzz off, like I'm
• 1:16:49
  Speaker 4: just a little kid. I came back, I'm like, no, no, really,
• 1:16:52
  Speaker 4: like we're doing tens of millions dollars in sales. I
• 1:16:54
  Speaker 4: wasn't public yet, It's a couple of years before I
• 1:16:56
  Speaker 4: went public. You were actually impacting our business. You're actually
• 1:17:00
  Speaker 4: hurting us. You can't do that, and so they ended
• 1:17:02
  Speaker 4: up selling. So it worked out okay. But I basically said,
• 1:17:07
  Speaker 4: whatever you're selling, we want six percent of gross sales.
• 1:17:10
  Speaker 4: They are already such an expensive product that we kind
• 1:17:13
  Speaker 4: of fit into their model. They changed their shirts from
• 1:17:15
  Speaker 4: like back then it was twenty six dollars, they changed
• 1:17:17
  Speaker 4: the twenty nine to basically afford us. And that's all
• 1:17:21
  Speaker 4: that ended up happening, is that they were basically saying
• 1:17:23
  Speaker 4: they were gonna sue U. It would take two or
• 1:17:25
  Speaker 4: three years, and they're gonna crush us. I said, I
• 1:17:27
  Speaker 4: don't mind spending millions dollars to fight you because I
• 1:17:30
  Speaker 4: know how important this is, and I don't know if
• 1:17:32
  Speaker 4: this is going to be a brand for years. I
• 1:17:34
  Speaker 4: knew my brand has been around for many years. I
• 1:17:35
  Speaker 4: didn't know if they were going to keep doing this,
• 1:17:38
  Speaker 4: and if I didn't stop them, they could just keep
• 1:17:40
  Speaker 4: selling it year after year, which could have truly hurt
• 1:17:41
  Speaker 4: the business. And so luckily they ended up selling and
• 1:17:44
  Speaker 4: it worked out okay. And then we lost to the
• 1:17:46
  Speaker 4: Red Sox in two thousand and four. Yeah, we want
• 1:17:48
  Speaker 4: their daddies anymore?
• 1:17:51
  Speaker 2: What about the philanthropyeople are.
• 1:17:53
  Speaker 3: That's my true obsession.
• 1:17:56
  Speaker 4: So I throw the world's largest toy drive that's happening
• 1:17:59
  Speaker 4: right the second our twelfth year. I self fund the
• 1:18:02
  Speaker 4: whole thing because it's my passion. I do one on
• 1:18:05
  Speaker 4: one coaching people wired to charity instead of wired to me,
• 1:18:08
  Speaker 4: so I can get even more capital to put into
• 1:18:10
  Speaker 4: the toy drives. This year, we're doing almost a quarter
• 1:18:14
  Speaker 4: of a million toys. We're at two hundred and ten
• 1:18:16
  Speaker 4: thousand right now, three cities to go. I fly around
• 1:18:19
  Speaker 4: like a psychopath to ten cities in seventeen days, and
• 1:18:23
  Speaker 4: I try to find partners or big venues to host
• 1:18:25
  Speaker 4: these toy drives. And so we got Allen iverson in Virginia.
• 1:18:29
  Speaker 4: We did Raiders Stadium, Miami Heat Arena. Like, we're getting
• 1:18:32
  Speaker 4: these big venues to do these toy drives, and my
• 1:18:35
  Speaker 4: goal is to get other people to host their.
• 1:18:37
  Speaker 3: Own toy drives.
• 1:18:38
  Speaker 4: I don't really post donate to us, or go buy
• 1:18:41
  Speaker 4: your own toys. Go get out toys in your own community.
• 1:18:43
  Speaker 4: You can replicate the same way we're doing it. When
• 1:18:46
  Speaker 4: I first started, there were twelve years ago, there were
• 1:18:48
  Speaker 4: just eight of us on the floor wrapping toys. Now
• 1:18:50
  Speaker 4: we get a thousand two thousand and three thousand families
• 1:18:52
  Speaker 4: per city to come pick up toys and then we
• 1:18:55
  Speaker 4: donate to the Boys and Girls Club or the city
• 1:18:58
  Speaker 4: of Watts Black Sam just did an event. We just
• 1:19:01
  Speaker 4: donated a couple thousand toys to him. Like I give
• 1:19:04
  Speaker 4: it to the communities to other people's toy drives. So
• 1:19:07
  Speaker 4: someone's doing it in their community, so we'll donate the
• 1:19:10
  Speaker 4: five or ten toy drives. We're doing it for Tony
• 1:19:13
  Speaker 4: Tonge's the Coaches, his charity. He's starting a big toy drive.
• 1:19:18
  Speaker 4: I just find people that are throwing their own toy
• 1:19:20
  Speaker 4: drives and then we'll give it to them to go
• 1:19:21
  Speaker 4: give out. So boys and Girls clubs, churches, other toy drives,
• 1:19:26
  Speaker 4: or people can come to us in person. I keep
• 1:19:29
  Speaker 4: doing ten cities because I'm obsessed with it. When you
• 1:19:31
  Speaker 4: see the reaction from these children and also the relief
• 1:19:34
  Speaker 4: on the parents to get toys that they don't have
• 1:19:36
  Speaker 4: to buy. Now, that's why I'm putting in some you know,
• 1:19:40
  Speaker 4: three weeks of my life every year to go out
• 1:19:41
  Speaker 4: and physically go in person to do these love it.
• 1:19:45
  Speaker 2: Appreciate you, Appreciate you taking your time. A lot of gyms,
• 1:19:48
  Speaker 2: a lot of information, definitely, any last words or yeah,
• 1:19:53
  Speaker 2: social and any you know thing that you want to
• 1:19:55
  Speaker 2: leave the audience with.
• 1:19:57
  Speaker 4: I mean, the main thing I'll say is just get started.
• 1:20:00
  Speaker 4: You have access to the world now from your cell phone.
• 1:20:03
  Speaker 4: The platforms are all free and cheap. Social media is
• 1:20:06
  Speaker 4: free to do. You've got the power of the world
• 1:20:08
  Speaker 4: on your phone. Creating content is very real. I've watched
• 1:20:11
  Speaker 4: it changed lives. And when you're listening and learning from
• 1:20:13
  Speaker 4: guys like you, like, it's just you're getting the fast
• 1:20:16
  Speaker 4: forward button to success, not just of what to do,
• 1:20:20
  Speaker 4: but of what not to do and the things that
• 1:20:22
  Speaker 4: you can help people avoid. And that's why again so
• 1:20:24
  Speaker 4: passionate about you guys in your brand is like you're
• 1:20:27
  Speaker 4: literally changing lives and you don't even realize the mass effect.
• 1:20:29
  Speaker 4: You might know the stories that are in your head
• 1:20:31
  Speaker 4: and you're like, damn no, I know, you don't realize
• 1:20:33
  Speaker 4: how big it actually is. Because when you change a household,
• 1:20:36
  Speaker 4: you change a community, you help someone go make on
• 1:20:38
  Speaker 4: a hundred to un are grand a year, it literally
• 1:20:40
  Speaker 4: changes that ecosystem. It changes their kids going to college
• 1:20:43
  Speaker 4: or not. It changes how they live, how they eat,
• 1:20:45
  Speaker 4: how they breathe, do their kids go to like the
• 1:20:47
  Speaker 4: things that happen in those communities, and so to me
• 1:20:50
  Speaker 4: investing in knowledge and teaching those things that I do
• 1:20:54
  Speaker 4: and the things that you guys do on a grand scale.
• 1:20:56
  Speaker 4: That's my passion. Like listening to this will change people's lives.
• 1:21:00
  Speaker 3: Appreciate it.
• 1:21:01
  Speaker 2: There you have it, ladies and gentlemen. We'll see you
• 1:21:03
  Speaker 2: guys next week.
• 1:21:03
  Speaker 3: Please ernerds, what's up?
• 1:21:05
  Speaker 1: You ever walk into a small business and everything just
• 1:21:08
  Speaker 1: works like the checkout is fast, their seats are digital,
• 1:21:11
  Speaker 1: tipping is a breeze, and you're out the door before
• 1:21:14
  Speaker 1: the line even builds odds are they're using Square. We
• 1:21:19
  Speaker 1: love supporting businesses that run on Square because it just
• 1:21:21
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• 1:21:25
  Speaker 1: at a pop up market, or even one of our
• 1:21:27
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• 1:21:51
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• 1:21:55
  Speaker 1: and it's powered by Square. Square is built for all
• 1:21:58
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• 1:22:01
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• 1:22:04
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• 1:22:10
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• 1:22:37
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• 1:22:40
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