Adobe Firefly Video Launch + Hollywood AI Agreement & 60% Game Devs Using AI
Adobe rolls out a major Firefly update that brings full generative video creation directly into Premiere Pro and After Effects with professional controls.
We also cover:
• Runway ML launching Gen-4, a new video model with improved character and scene consistency
• Hollywood guilds finalizing a comprehensive agreement with studios on AI use in film and TV production
• Unity reporting that over 60% of game developers are now using AI tools for asset creation, level design, and playtesting
The skinny
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