The PR Week, 7.30.2026: Mike Rush, 360PR+
What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week.
Rush also talks about the Boston PR market and what it’s like having a lettuce client in the current news cycle. Plus the biggest marketing and communications news of the week, such as PRWeek’s Power List 2026, Wendy’s decision to hire a new PR AOR for the first time in more than 30 years, a new chief communications officer at Skims and a look inside the New York Liberty’s PR playbook.
PRWeek.com
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The skinny
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