Retail Media Measurement: Top NRF 2026 Insights
Recorded live at NRF 2026: Retail’s Big Show, The RETHINK Retail Podcast features Fritz Finlay, Head of Production at RETHINK Retail, in conversation with Will Burghes, Head of Professional Services at Rockerbox & DoubleVerify. The discussion focuses on how retail media measurement is evolving as brands and retailers move beyond impressions and clicks toward outcome-based metrics that matter to the business. Key insights from the episode include: - Why impressions and clicks are no longer enough for measuring retail media success - How retailers and brands are shifting toward revenue…
The skinny
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