John Hellerman of Hellerman Communications: Why Great Lawyers Still Need Marketing
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Most attorneys assume good work will eventually speak for itself.
John Hellerman isn't so sure.
John is the founder of Hellerman Communications, where he helps lawyers and professional service firms build credibility through thought leadership, media exposure, and strategic communications.
In this episode of the SideBar Advisors podcast, we discuss why reputation is what drives business development, how attorneys can become known for the work they want to do, and why the goal of marketing isn't simply getting noticed — it's creating trust before a client ever picks up the…
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