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Video's Impact, FM Switch-Off News, and Industry Appointments · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, bringing you the latest in business and technology for the global radio
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  broadcast and digital audio industries.
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  In today's episode, we're covering how video is taking radio further, the impact of SRG SSR's
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  FM switch-off in Switzerland, and the new appointment of Adam Robinson at Triple Helix.
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  Radio is evolving beyond audio, with Britain's biggest broadcasters using video to expand
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  their reach.
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  Stations now incorporate live video feeds and clips on websites and social media, enhancing
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  their presence in the media landscape.
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  This trend dates back to the mid-1980s, but it has gained momentum with technological
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  advances, enabling radio to connect with wider audiences than ever before.
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  Swiss public broadcaster SRG SSR's decision to switch off FM transmitters has shifted, but not
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  reduced, radio listening in Switzerland.
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  While SRG's German-language channels lost 17% of their audience, commercial stations gained
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  listeners, and foreign broadcasters benefited too.
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  Only eight percent of the population listens exclusively via FM, with the rest using digital
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  or hybrid methods.
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  Swiss stations face competition from neighboring countries' broadcasts, especially
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  in border regions, as they transition to digital-only broadcasting by 2026.
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  Adam Robinson has joined Triple Helix Technologies as the new director of sales,
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  marketing, and business development.
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  With over 30 years in the industry, Robinson brings a wealth of experience in radio
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  operations, engineering, and strategy.
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  Previously the vice president of operations at DJB Radio Software, he'll now lead sales
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  strategy and support business growth at Triple Helix.
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  Robinson is set to start on July 21.
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  And that's a wrap for today's episode of the RedTech daily podcast, powered by artificial
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  intelligence.
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  I'm Marguerite Clark.
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  For more in-depth articles, visit our website at redtech.pro.
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  Thanks for tuning in, and have a great day!