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John Lewis’s 2026 Christmas ad casts Pickles as an AI-like guide
John Lewis’s 2026 Christmas advertisement features Kristin Scott Thomas as a grandmother whose grandchildren dash past her upon arriving, making her extremely angry. When the kids show little enthusiasm for an old wooden wheeled dog named Pickles, she hands each one an envelope containing thirty pounds. Pickles then springs to life, takes her on a journey through various shops, and ultimately brings her back to John Lewis. The ad concludes with Scott Thomas revealing a room adorned with ribbon to the children as their true gift.
The article views Pickles as a chatbot-like character…
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