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Heritage Distilling: Bernie Lubbers on Heaven Hill's Evolution
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Bernie Lubbers, Heaven Hill's bourbon ambassador, shares insider knowledge on the distillery's operations, history, and production scale while discussing their impressive portfolio of whiskeys.
• Heaven Hill produces 1,500 barrels daily, operates around 70 rickhouses, and maintains 2.1 million barrels in inventory
• The Shapira family has maintained ownership for nearly 90 years, with three generations actively running the business
• Time is the most expensive ingredient in bourbon production, requiring foresight and patience for investments that take decades to mature
•…
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