"You Want to See Your Customer Through This Situation" — Travis Norton | GGP #146
One challenge facing independent repair shops is that customers may not realize which services a shop can provide—or how much help it can offer when a repair involves an extended warranty. Travis explains how warranty claims can become time-consuming, why some shops avoid them, and how developing relationships with warranty representatives can make the process easier. The conversation also explores how customers discover a shop, why personal connections matter, and how failing to communicate a service offering can leave a marketing opportunity untapped.For independent shop owners, the…
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